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You searched for subject:(Semeiotics). Showing records 1 – 3 of 3 total matches.

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Universidade Estadual de Campinas

1. Azevedo Junior, Aryovaldo de Castro. Imagem mundo : a valorização da linguagem imagetica na comunicação publicitaria global atraves das novas tecnologias: World image : the valurization of image language in the worldwide publicity communication through of new technologies.

Degree: 2005, Universidade Estadual de Campinas

Abstract: According to the technological development, the communication in the contemporary era is changing quickly, becoming instantaneous, international, segmented and interactive. The diffusion of a lower global culture is spread through the mass medias, mainly by entertainment industry and advertising. This idea is based on human value mainly as a consumer and it instigates a true consumption culture based on psychological and socio-economical profiles, internationally segmented: virtual tribes. The Analysis considers cybernetics digital communication and also the integration into the traditional shape of mass media ¿ printed and electronic ¿ it reinforces the valorization of integrated communication on the development of persuasive speech. The intense use of images and aesthetic appeals as a manner of identification between consumers as the main point of this topic, which analyses the importance of visual language in the persuasive advertising speech as a way to overcome the linguistics and cultural frontier in the elaboration and built of communication to the virtual tribes Advisors/Committee Members: UNIVERSIDADE ESTADUAL DE CAMPINAS (CRUESP), Barbosa, Ivan Santo, 1951- (advisor), Universidade Estadual de Campinas. Instituto de Artes (institution), Programa de Pós-Graduação em Multimeios (nameofprogram), Camargo, Nelly de (committee member), Valente, José Armando (committee member), Felice, Massimo Di (committee member), Bastos, Heliodoro Teixeira (committee member).

Subjects/Keywords: Marketing; Comunicação; Antropologia visual; Globalização; Semiótica; Publicidade; Marketing; Communication; Visual anthropology; Globalization; Semeiotics; Publicity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Azevedo Junior, A. d. C. (2005). Imagem mundo : a valorização da linguagem imagetica na comunicação publicitaria global atraves das novas tecnologias: World image : the valurization of image language in the worldwide publicity communication through of new technologies. (Thesis). Universidade Estadual de Campinas. Retrieved from http://repositorio.unicamp.br/jspui/handle/REPOSIP/285127

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Azevedo Junior, Aryovaldo de Castro. “Imagem mundo : a valorização da linguagem imagetica na comunicação publicitaria global atraves das novas tecnologias: World image : the valurization of image language in the worldwide publicity communication through of new technologies.” 2005. Thesis, Universidade Estadual de Campinas. Accessed December 02, 2020. http://repositorio.unicamp.br/jspui/handle/REPOSIP/285127.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Azevedo Junior, Aryovaldo de Castro. “Imagem mundo : a valorização da linguagem imagetica na comunicação publicitaria global atraves das novas tecnologias: World image : the valurization of image language in the worldwide publicity communication through of new technologies.” 2005. Web. 02 Dec 2020.

Vancouver:

Azevedo Junior AdC. Imagem mundo : a valorização da linguagem imagetica na comunicação publicitaria global atraves das novas tecnologias: World image : the valurization of image language in the worldwide publicity communication through of new technologies. [Internet] [Thesis]. Universidade Estadual de Campinas; 2005. [cited 2020 Dec 02]. Available from: http://repositorio.unicamp.br/jspui/handle/REPOSIP/285127.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Azevedo Junior AdC. Imagem mundo : a valorização da linguagem imagetica na comunicação publicitaria global atraves das novas tecnologias: World image : the valurization of image language in the worldwide publicity communication through of new technologies. [Thesis]. Universidade Estadual de Campinas; 2005. Available from: http://repositorio.unicamp.br/jspui/handle/REPOSIP/285127

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Universidade Estadual de Campinas

2. Sborquia, Silvia Pavesi. Da formação e desenvolvimento profissional do professor de educação fisica a inovação educativa: From the profissional formation and development of the physical education teacher to the educational inovation.

Degree: 2008, Universidade Estadual de Campinas

Abstract: The creation of the public school (for all) opened the doors to the cultural diversity so that it went through the boundaries of the school culture. With the new technologies and the globalization advance, the information became even more spread and the population had access to several different symbolic codes. But these codes interpretations, still, continued being local and individual forming more and more, the multiculturalism. Contradictory to this movement, the school continued closed to its ideology and far from the social reality, creating conflicts and resistance .The school is still not able to answer the logic of the relations which have been lived, contributing to the homogeneity of the cultures. Thus, the school challenge is how not to elect an unique logic and so, establish a dialogue among the logic from the different societies. The school is formed by social actors able to change this picture, among them, the teacher is the one who most keeps the power of transforming the pedagogical realation into reciprocity conditions. According to the analysed literature, the competences formation is closely related to collective reflections able to analyse the most complex social webs. Such problematics led us to the general aim formation of this research: to build a continuous formation process that enabled the autonomy and the improvement of the physical education teacher's action quality. As specific aims we stand out: a) enable the teacher to build new competences; b) encourage the teachers to improve the pedagogical relation process; c) provide the physical education teacher with autonomy in order to build a curriculum dialogued with the body culture of his/her social group. The reason why we opted for a continuous formation process based on the social collaboration of the involved authors is justified by the fact that it resulted in the improvement of the educational quality and provided the physical education teacher with autonomy. This was a field research based on a collaborative action-research. The data analysis folllowed the orientations of the triangle technique. Allowing us to conclude that the continuous formation process facilitated different levels of reflexivity, from the resistance to the involvement with the need of changes, leading to the teachers professional development. The knowledge construction by the group resulted in an educative innovation, which offered subsidies from the Semiotics Science to the pedagogical work. This theoretical basis enabled the teachers to create competences in order to read the fellow bearer of identity's body language and, therefore, teachers with autonomy and able to create their own social group curriculum and a teaching and learning process relation dialogued between the cultural differences. Advisors/Committee Members: UNIVERSIDADE ESTADUAL DE CAMPINAS (CRUESP), Perez Gallardo, Jorge Sergio, 1946- (advisor), Gallardo, Jorge Sergio Perez, 1946- (advisor), Universidade Estadual de Campinas. Faculdade de Educação Física (institution), Programa de Pós-Graduação em Educação Física (nameofprogram), Neira, Marcos Garcia (committee member), Filho, Leopoldo Schonardie (committee member), Gamboa, Silvio Ancizar Sanches (committee member), Tojal, João Batista Andreotti Gomes (committee member).

Subjects/Keywords: Professores - Formação profissional; Inovações educacionais; Educação física; Semiótica; Teacher x Professional formation; Educational innovations; Physical education; Semeiotics

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Sborquia, S. P. (2008). Da formação e desenvolvimento profissional do professor de educação fisica a inovação educativa: From the profissional formation and development of the physical education teacher to the educational inovation. (Thesis). Universidade Estadual de Campinas. Retrieved from http://repositorio.unicamp.br/jspui/handle/REPOSIP/275139

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Sborquia, Silvia Pavesi. “Da formação e desenvolvimento profissional do professor de educação fisica a inovação educativa: From the profissional formation and development of the physical education teacher to the educational inovation.” 2008. Thesis, Universidade Estadual de Campinas. Accessed December 02, 2020. http://repositorio.unicamp.br/jspui/handle/REPOSIP/275139.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Sborquia, Silvia Pavesi. “Da formação e desenvolvimento profissional do professor de educação fisica a inovação educativa: From the profissional formation and development of the physical education teacher to the educational inovation.” 2008. Web. 02 Dec 2020.

Vancouver:

Sborquia SP. Da formação e desenvolvimento profissional do professor de educação fisica a inovação educativa: From the profissional formation and development of the physical education teacher to the educational inovation. [Internet] [Thesis]. Universidade Estadual de Campinas; 2008. [cited 2020 Dec 02]. Available from: http://repositorio.unicamp.br/jspui/handle/REPOSIP/275139.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sborquia SP. Da formação e desenvolvimento profissional do professor de educação fisica a inovação educativa: From the profissional formation and development of the physical education teacher to the educational inovation. [Thesis]. Universidade Estadual de Campinas; 2008. Available from: http://repositorio.unicamp.br/jspui/handle/REPOSIP/275139

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Uppsala University

3. Simonsson, Greta. Bilden av försvaret : – en jämförande studie av Försvarsmaktens rekryteringsannonser.

Degree: Media and Communication, 2008, Uppsala University

ABSTRACT Title: The defend of the picture – a comparison of recruitment advertisements from the Swedish Armed Forces / Bilden av försvaret– en jämförande studie av Försvarsmaktens rekryteringsannonser Number of pages: 35 Author: Greta Simonsson Tutor: Mats Lind Course: Media and Communication Studies C Period: Autumn Semester 2007 University: Division of Media and Communication, Department of Information Science, Uppsala University Aim: Do the messages in the recruitment advertisements from the Swedish Armed Forces differ between such advertisements produced in the “defense against invasion” era and those produced in the present, more internationally oriented era, when analyzed using semiotics? And, how are these advertisements understood by their receivers? Material and method: Interviews, a focus group and semiotic analysis. Main results: The messages in the recruitment advertisements have changed. In line with the changed focus of the Swedish Armed Forces to more international cooperation and missions, the present day advertisements do indeed have a more international and aggressive focus. Keywords: Swedish Armed Forces, information, recruitment, advertisements, semeiotics.

Subjects/Keywords: Swedish Armed Forces; information; recruitment; advertisements; semeiotics.; Media and communication studies; Medie- och kommunikationsvetenskap

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Simonsson, G. (2008). Bilden av försvaret : – en jämförande studie av Försvarsmaktens rekryteringsannonser. (Thesis). Uppsala University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-9169

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Simonsson, Greta. “Bilden av försvaret : – en jämförande studie av Försvarsmaktens rekryteringsannonser.” 2008. Thesis, Uppsala University. Accessed December 02, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-9169.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Simonsson, Greta. “Bilden av försvaret : – en jämförande studie av Försvarsmaktens rekryteringsannonser.” 2008. Web. 02 Dec 2020.

Vancouver:

Simonsson G. Bilden av försvaret : – en jämförande studie av Försvarsmaktens rekryteringsannonser. [Internet] [Thesis]. Uppsala University; 2008. [cited 2020 Dec 02]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-9169.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Simonsson G. Bilden av försvaret : – en jämförande studie av Försvarsmaktens rekryteringsannonser. [Thesis]. Uppsala University; 2008. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-9169

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

.