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Stockholm University
1.
Jäderholm, Hanna; Holdo, Linda.
Stockholm- The fashion capital of Scandinavia? : En studie i strategisk planering utifrån detaljhandelns företagsperspektiv, i samverkan med turismsektorn.
Degree: Business, 2013, Stockholm University
URL: http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-97420
► Uppsatsens titel: Stockholm – the fashion capital of Scandinavia? En studie i strategiskplanering utifrån detaljhandelns företagsperspektiv, i samverkan med turismsektorn. Kurs: Kandidatuppsats i företagsekonomi,…
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▼ Uppsatsens titel: Stockholm – the fashion capital of Scandinavia? En studie i strategiskplanering utifrån detaljhandelns företagsperspektiv, i samverkan med turismsektorn. Kurs: Kandidatuppsats i företagsekonomi, inriktning marknadsföring, 15 hp, StockholmsUniversitet Författare: Linda Holdo, Hanna Jäderholm och Mariah Lindborg Handledare: Doktorand Andrea Lucarelli Nyckelord: Detaljhandeln, turismsektorn, strategisk planering, varumärkesbyggande,destination, detaljhandelsmarknadsföring, Stockholms stad Problemformulering: Handeln vill nyttja den växande turismsektorn för att vinnamarknadsandelar. Problematiken för detaljhandeln är avsaknad av strategisk planering, isamverkan med turismsektorn, som bottnar i bristande kunskap och erfarenhet. Syfte: Syftet är att skapa ett förslag på strategisk planering som detaljhandelsföretagen, i samverkan med turismsektorn, kan använda för att fylla det praktiska gap som i dagsläget existerar. Metod: Studien har genomförts med 12 stycken kvalitativa semistrukturerade intervjuer med relevanta personer inom respektive bransch. Deltagande i två seminarier samt granskning av fyra rapporter utgör primärdata. Sekundärdata är baserad på vetenskapliga artiklar samt litteratur. Tolkning av insamlad data har gjorts utefter en hermeneutisk ansats. Teori: Teoridelen utgörs av litteraturgenomgång följt av teoretisk referensram. Litteraturgenomgången presenterar citymarknadsföring utifrån ett destinationsperspektiv. Teoretiska referensramen behandlar huvudämnet strategisk planering med anledning att skapa en tillförlitlig strategisk modell ur ett företagsperspektiv. Därefter redogörs faktorer som ligger till grund för strategisk planering. Därefter redovisas varumärkesbyggande med fokus på image och- identitetsskapande samt skapande av kundvärde ur ett företagsperspektiv. Ämnet fördjupas sedan i detaljhandelns värdekedja, kunddrivet värdesystem, kundlojalitet ochrelationsmarknadsföring samt upplevelser som en betydande faktor för detaljhandeln. Slutsats: Slutsatsen består av en modell för detaljhandelns strategiska planering. Modellen inleds med definiering av målgruppen. Därefter kartläggs turistgruppens behov samt lösning inom respektive kärnaktivitet i företaget. Nyttjande av strategin resulterar i en tillfredsställd kund, vilket kan generera ekonomiska fördelar, public relations samt marknadsandelar. Det krävs att en aktör tar övergripande ansvar för att verkställa den strategiska planeringen och skapa tydlig kommunikation mellan detaljhandelsbranschen och turismsektorn.
Thesis titled: Stockholm – the fashion capital of Scandinavia? A study in strategic planningbased on retail company perspective, in collaboration with the tourism sector. Course: Bachelor thesis in Business Administration, focus on marketing, 15 credits, Stockholm University School of Business Author: Linda Holdo, Hanna Jäderholm and Mariah Lindborg Supervisor: PhD Andrea Lucarelli Keywords: Retail, tourism sector, strategic…
Subjects/Keywords: Retail; tourism sector; strategic planning; brand building; destination; retail marketing; Stockholm city; Detaljhandeln; turismsektorn; strategisk planering; varumärkesbyggande; destination; detaljhandelsmarknadsföring; Stockholms stad
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APA (6th Edition):
Jäderholm, Hanna; Holdo, L. (2013). Stockholm- The fashion capital of Scandinavia? : En studie i strategisk planering utifrån detaljhandelns företagsperspektiv, i samverkan med turismsektorn. (Thesis). Stockholm University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-97420
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Jäderholm, Hanna; Holdo, Linda. “Stockholm- The fashion capital of Scandinavia? : En studie i strategisk planering utifrån detaljhandelns företagsperspektiv, i samverkan med turismsektorn.” 2013. Thesis, Stockholm University. Accessed December 14, 2019.
http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-97420.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Jäderholm, Hanna; Holdo, Linda. “Stockholm- The fashion capital of Scandinavia? : En studie i strategisk planering utifrån detaljhandelns företagsperspektiv, i samverkan med turismsektorn.” 2013. Web. 14 Dec 2019.
Vancouver:
Jäderholm, Hanna; Holdo L. Stockholm- The fashion capital of Scandinavia? : En studie i strategisk planering utifrån detaljhandelns företagsperspektiv, i samverkan med turismsektorn. [Internet] [Thesis]. Stockholm University; 2013. [cited 2019 Dec 14].
Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-97420.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Jäderholm, Hanna; Holdo L. Stockholm- The fashion capital of Scandinavia? : En studie i strategisk planering utifrån detaljhandelns företagsperspektiv, i samverkan med turismsektorn. [Thesis]. Stockholm University; 2013. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-97420
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Waterloo
2.
Giraldi, Andrew Marc.
The Involvement of Business Improvement Areas in Tourism: An Exploratory Study of Ontario BIAs.
Degree: 2009, University of Waterloo
URL: http://hdl.handle.net/10012/4546
► Local festivals and cultural events, signage and streetscape improvements, and regional marketing efforts indicate that tourism is present in some Business Improvement Areas (BIAs). However,…
(more)
▼ Local festivals and cultural events, signage and streetscape improvements, and regional marketing efforts indicate that tourism is present in some Business Improvement Areas (BIAs). However, the extent and form of this relationship has never before been examined in the North America context. The purpose of this thesis is to explore the involvement of Ontario’s BIAs in tourism. It reports on the findings of a 2008 province-wide survey of approximately 260 BIAs, touching on a variety of topics, including: the proportion of BIAs that are involved in tourism, the factors prompting them to attract tourists, the ways that they promote themselves to tourists, the types of tourism experiences that they offer, the positive and negative impacts of their tourism efforts, and whether they partner with other stakeholders in tourism promotion efforts. The data are then used to propose a typology of Business Improvement Areas showing differing levels and forms of tourism involvement. The thesis concludes by considering four case studies of successful tourism-oriented BIAs (Downtown Kingston, Downtown London, Downtown Yonge and Creemore), which are examined to identify the characteristics that have led to their success.
The findings show that the majority of Ontario’s Business Improvement Areas are involved in tourism, using diverse methods to promote themselves as destinations. Their tourism offering usually includes special events and festivals, but can also involve investments in other attractions. Although BIAs are aware of both positive and negative impacts from tourism, tourism management efforts are uncommon. Seven characteristics of successful tourism-oriented BIAs are identified: innovation, self-awareness, appearance, attractions, partnerships, experiences, and planning. BIAs that strongly manifest these characteristics are believed to be likely candidates to benefit from the tourism industry.
Subjects/Keywords: Tourism; Business Improvement Area; Festivals; Events; Place Promotion; Tourism Marketing; Urban Tourism; Urban Retail; Leisure Shopping; Business Association; Tourism Partnerships; Tourism Management; Impacts of Tourism; Downtown Tourism
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Giraldi, A. M. (2009). The Involvement of Business Improvement Areas in Tourism: An Exploratory Study of Ontario BIAs. (Thesis). University of Waterloo. Retrieved from http://hdl.handle.net/10012/4546
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Giraldi, Andrew Marc. “The Involvement of Business Improvement Areas in Tourism: An Exploratory Study of Ontario BIAs.” 2009. Thesis, University of Waterloo. Accessed December 14, 2019.
http://hdl.handle.net/10012/4546.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Giraldi, Andrew Marc. “The Involvement of Business Improvement Areas in Tourism: An Exploratory Study of Ontario BIAs.” 2009. Web. 14 Dec 2019.
Vancouver:
Giraldi AM. The Involvement of Business Improvement Areas in Tourism: An Exploratory Study of Ontario BIAs. [Internet] [Thesis]. University of Waterloo; 2009. [cited 2019 Dec 14].
Available from: http://hdl.handle.net/10012/4546.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Giraldi AM. The Involvement of Business Improvement Areas in Tourism: An Exploratory Study of Ontario BIAs. [Thesis]. University of Waterloo; 2009. Available from: http://hdl.handle.net/10012/4546
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Stirling
3.
Boonchai, Paranee.
Cross-border tourism and the emerging nation: taxonomy of the ignored shopper.
Degree: PhD, 2017, University of Stirling
URL: http://hdl.handle.net/1893/26950
► The growth in Laos’ economy has been increasingly important in terms of consumption and tourism within Thailand. Currently, however, few studies have attempted to develop…
(more)
▼ The growth in Laos’ economy has been increasingly important in terms of consumption and tourism within Thailand. Currently, however, few studies have attempted to develop a marketing strategy for regional retailers in this emerging nation. This research is concerned with developing an appropriate marketing strategy that balances supply and demand within this regional market.
Given that marketing relies heavily on understanding consumer behaviour, the objectives of this study are, first, to develop a cross-border shopper taxonomy in a regional market using benefit segmentation. In order to develop this marketing strategy, the research identified consumer expectations in order to explore how to achieve a competitive advantage that matches consumer needs with the available supplies. This cross-border shopping taxonomy provides a starting point for a holistic evaluation that will assist retailers in making marketing decisions. The study then attempts to understand the current market situations and marketing in practice from the perspective of suppliers. After assessing the correspondence between demand and supply, recommendations on strategic marketing are offered to Thai retailers at the end of the investigation.
This study employed both quantitative and qualitative research methods, with 337 questionnaires and seven in-depth interviews. The survey was conducted in Thailand between December 2013 and January 2014. The data were collected from three provinces in the northeast region of Thailand that share a border with Laos: Nongkhai, Mukdahan and Nakorn Phanom. These provinces have high potential in respect to both tourism and retail developments. In addition, the seven interviewees with retailers and policy planners examined the implementation of market segmentation and marketing strategies. The data from the interviews was interpreted and compared with the quantitative data in order to investigate the correspondence between supply and demand.
In order to classify cross-border shoppers, the major statistical analyses used were EFA and cluster analysis based on benefits sought. Segments were profiled with travel behaviour, shopping behaviour and demographic variables. ANOVA and MANOVA were employed to test differences between groups. After that, the research explored expectations through the Importance-Performance Analysis (IPA) in order to identify priorities for developing a competitive advantage.
The results show that cross-border shoppers in the regional markets of Thailand consist of four segments: the Enthusiastic shoppers, the Leisure-tourist shoppers, the Product-focused shoppers and the Practical shoppers. These segments relate to the benefits sought, and correlate with different demographic variables, shopping activities and consumption patterns. Moreover, they have different expectations towards place attributes which are important for designing a marketing strategy that is suitable to each segment. Unfortunately, the interviewees from the supply side provided less marketing response to the cross-border…
Subjects/Keywords: Cross-border tourism; cross-border shopper taxonomy; Market segmentation; The emerging nation; Retail trade Thailand Laos; Market segmentation Thailand Laos; Tourism Thailand Laos; Consumer behavior Thailand Laos
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Boonchai, P. (2017). Cross-border tourism and the emerging nation: taxonomy of the ignored shopper. (Doctoral Dissertation). University of Stirling. Retrieved from http://hdl.handle.net/1893/26950
Chicago Manual of Style (16th Edition):
Boonchai, Paranee. “Cross-border tourism and the emerging nation: taxonomy of the ignored shopper.” 2017. Doctoral Dissertation, University of Stirling. Accessed December 14, 2019.
http://hdl.handle.net/1893/26950.
MLA Handbook (7th Edition):
Boonchai, Paranee. “Cross-border tourism and the emerging nation: taxonomy of the ignored shopper.” 2017. Web. 14 Dec 2019.
Vancouver:
Boonchai P. Cross-border tourism and the emerging nation: taxonomy of the ignored shopper. [Internet] [Doctoral dissertation]. University of Stirling; 2017. [cited 2019 Dec 14].
Available from: http://hdl.handle.net/1893/26950.
Council of Science Editors:
Boonchai P. Cross-border tourism and the emerging nation: taxonomy of the ignored shopper. [Doctoral Dissertation]. University of Stirling; 2017. Available from: http://hdl.handle.net/1893/26950

Unitec New Zealand
4.
Durkan, Therese.
Entrepreneurial behaviour amongst larger companies in the New Zealand retail sector - an investigation into the value of corporate entrepreneurship.
Degree: 2005, Unitec New Zealand
URL: http://hdl.handle.net/10652/1244
► Corporate entrepreneurship is the term used to describe entrepreneurial behaviour in an established, larger organisation (Burns, 2005), and incorporates an ambitious though simple objective to…
(more)
▼ Corporate entrepreneurship is the term used to describe entrepreneurial behaviour in an established, larger organisation (Burns, 2005), and incorporates an ambitious though simple objective to gain competitive advantage by encouraging innovation at all levels in the organisation. Corporate entrepreneurship is sometimes known as intrapreneurship, a term first espoused by Pinchot (1985) to describe a philosophy that tries to bring the external characteristics of entrepreneurs to bear inside a large corporate setting.
To focus on this important issue of intrapreneuring as part of corporate entrepreneurship practise the main aim of this research was to explore the ways in which large companies in the New Zealand retail sector value corporate entrepreneurship. To achieve this aim, qualitative data was collected through in-depth face-to-face interviews with eight people (mainly from top-management) from four larger companies in the Auckland region, New Zealand. The subsequent data analysis and discussion focus largely on key factors relating to the recognition of entrepreneurial behaviour within the organisation, the value of entrepreneurial behaviour to the organisation, and the outcomes which have already occurred because of such behaviour.
The findings suggest intrapreneuring is seen as a central part of corporate entrepreneurship practice and is widely recognised as important by organisations. The results also demonstrate that many large organisations value entrepreneurship, although to a varying degree. However, the majority of interviewees see themselves, as individuals, in a more entrepreneurial light than their organisations, suggesting that intrapreneurship may occur despite the organisation rather than because of it.
The implications of this research suggest that many large organisations do put value on intrapreneurship, and are equipped with the essential tools needed in order for it to flourish, but need to more proactively work towards fostering its introduction as a core competency within the firm. Academics and practitioners alike are encouraged to explore these issues more deeply, and the study concludes by suggesting a number of avenues for further research.
Subjects/Keywords: Corporate entrepreneurship; retail; intrapreneurship; Commerce, Management, Tourism and Services (350000)
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Durkan, T. (2005). Entrepreneurial behaviour amongst larger companies in the New Zealand retail sector - an investigation into the value of corporate entrepreneurship. (Thesis). Unitec New Zealand. Retrieved from http://hdl.handle.net/10652/1244
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Durkan, Therese. “Entrepreneurial behaviour amongst larger companies in the New Zealand retail sector - an investigation into the value of corporate entrepreneurship.” 2005. Thesis, Unitec New Zealand. Accessed December 14, 2019.
http://hdl.handle.net/10652/1244.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Durkan, Therese. “Entrepreneurial behaviour amongst larger companies in the New Zealand retail sector - an investigation into the value of corporate entrepreneurship.” 2005. Web. 14 Dec 2019.
Vancouver:
Durkan T. Entrepreneurial behaviour amongst larger companies in the New Zealand retail sector - an investigation into the value of corporate entrepreneurship. [Internet] [Thesis]. Unitec New Zealand; 2005. [cited 2019 Dec 14].
Available from: http://hdl.handle.net/10652/1244.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Durkan T. Entrepreneurial behaviour amongst larger companies in the New Zealand retail sector - an investigation into the value of corporate entrepreneurship. [Thesis]. Unitec New Zealand; 2005. Available from: http://hdl.handle.net/10652/1244
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
5.
Lamy, Caroline.
Des centres de magasins d’usine aux villages de marques : nouvelles traductions du concept, nouvelles localisations, nouveaux enjeux territoriaux : From Factory outlet shops to outlet villages : new aspects of the retail concept, new locations, new territorial stakes.
Degree: Docteur es, Géographie, 2012, Brest
URL: http://www.theses.fr/2012BRES0055
► Des magasins d’usine accolés aux sites de fabrication apparus au début du XXe siècle jusqu’aux « villages » de marques actuels, le concept commercial a…
(more)
▼ Des magasins d’usine accolés aux sites de fabrication apparus au début du XXe siècle jusqu’aux « villages » de marques actuels, le concept commercial a suivi différentes formes et l’évolution de leurs localisations rend compte d’un détachement des sites industriels au profit d’une logique territoriale « hors sol ». Ces facteurs mettent en lumière le passage d’un concept à l’origine industriel, devenu un produit commercialo-touristique. La naissance du concept puis sa « mise en tourisme » trouvent toutes deux leurs origines aux Etats-Unis. Leurs importations en Europe n’ont pas reproduit à l’identique la formule américaine mais ont suivi des modèles s’en inspirant de plus en plus fortement, notamment par le biais de la montée en puissance des opérateurs anglo-saxons qui figurent parmi les leaders incontestés du marché européen. L’annonce de projets de villages de marques suscite quasi-systématiquement de vives tensions entre leurs opposants et leurs défenseurs, révélant que les enjeux territoriaux liés à ces équipements sont nombreux. La multiplication des projets est notamment favorisée par une demande croissante des élus dans un contexte de mise en compétition des territoires. Cette situation, qui constitue une réelle opportunité pour les opérateurs, aboutit depuis peu à la création de partenariats public-privé destinés à tirer profit de la présence des centres de marques en favorisant les synergies avec leur territoire d’implantation, notamment en couplant le tourisme commercial avec d’autres types de tourisme. Cette thèse vise à mettre en lumière le développement et l’évolution du concept commercial en Europe ainsi que leurs implications en matière de nouveaux enjeux territoriaux.
From Factory Outlet shops located on manufacturing sites which appeared at the beginning of the 20th century to the current outlet “villages” today, this distinct retail concept has followed various forms in its evolution. There has been a detachment from locations on industrial sites for a strategic improvement creating, a new territorial logic which is targeted on an agglomeration of brands in modern purpose built buildings with good access and facilities. These factors show the evolution of a concept originally adjacent to a manufacturing base, it has become a distinct retail and tourist product. The birth of the retail concept and its “touristification” finds its origins in the United States. The import of which into Europe drew reference from the American formula but followed new models inspired by Anglo-Saxon developers who created a different style and they now appear among the uncontested leaders of the European market. However, the announcement of new outlet projects, even after 20 years still arouse quasi-systematically deep tensions between the opponents and the defenders of the concept, revealing that the territorial stakes of these centres are multiple. The increase of the number of projects is favoured in particular by an increasing demand of the elected representatives in a context of competition between territories.…
Advisors/Committee Members: Desse, René-Paul (thesis director).
Subjects/Keywords: Magasins d’usine; Centres de magasins d’usine; Centres de marques; Villages de marques; Tourisme commercial; Tourisme de shopping; Shopping touristique; Fun shopping; Stratégies d’implantation; Métropolisation; Développement territorial; Gouvernance urbaine; Partenariats public-privé; Marketing urbain; Architecture; Factory Outlets; Factory Outlet Centres; Outlet villages; Retail tourism; Shopping tourism; Tourist shopping; Fun shopping; Setting-up strategies; Metropolization; Territorial development; Urban Governance; Public-private partnerships; Urban marketing; Architecture; 711.552 2
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Lamy, C. (2012). Des centres de magasins d’usine aux villages de marques : nouvelles traductions du concept, nouvelles localisations, nouveaux enjeux territoriaux : From Factory outlet shops to outlet villages : new aspects of the retail concept, new locations, new territorial stakes. (Doctoral Dissertation). Brest. Retrieved from http://www.theses.fr/2012BRES0055
Chicago Manual of Style (16th Edition):
Lamy, Caroline. “Des centres de magasins d’usine aux villages de marques : nouvelles traductions du concept, nouvelles localisations, nouveaux enjeux territoriaux : From Factory outlet shops to outlet villages : new aspects of the retail concept, new locations, new territorial stakes.” 2012. Doctoral Dissertation, Brest. Accessed December 14, 2019.
http://www.theses.fr/2012BRES0055.
MLA Handbook (7th Edition):
Lamy, Caroline. “Des centres de magasins d’usine aux villages de marques : nouvelles traductions du concept, nouvelles localisations, nouveaux enjeux territoriaux : From Factory outlet shops to outlet villages : new aspects of the retail concept, new locations, new territorial stakes.” 2012. Web. 14 Dec 2019.
Vancouver:
Lamy C. Des centres de magasins d’usine aux villages de marques : nouvelles traductions du concept, nouvelles localisations, nouveaux enjeux territoriaux : From Factory outlet shops to outlet villages : new aspects of the retail concept, new locations, new territorial stakes. [Internet] [Doctoral dissertation]. Brest; 2012. [cited 2019 Dec 14].
Available from: http://www.theses.fr/2012BRES0055.
Council of Science Editors:
Lamy C. Des centres de magasins d’usine aux villages de marques : nouvelles traductions du concept, nouvelles localisations, nouveaux enjeux territoriaux : From Factory outlet shops to outlet villages : new aspects of the retail concept, new locations, new territorial stakes. [Doctoral Dissertation]. Brest; 2012. Available from: http://www.theses.fr/2012BRES0055
6.
Song, So Young.
MODELING THE CONSUMER ACCEPTANCE OF RETAIL SERVICE ROBOTS.
Degree: 2017, University of Tennessee – Knoxville
URL: https://trace.tennessee.edu/utk_graddiss/4655
► This study uses the Computers Are Social Actors (CASA) and domestication theories as the underlying framework of an acceptance model of retail service robots (RSRs).…
(more)
▼ This study uses the Computers Are Social Actors (CASA) and domestication theories as the underlying framework of an acceptance model of retail service robots (RSRs). The model illustrates the relationships among facilitators, attitudes toward Human-Robot Interaction (HRI), anxiety toward robots, anticipated service quality, and the acceptance of RSRs. Specifically, the researcher investigates the extent to which the facilitators of usefulness, social capability, the appearance of RSRs, and the attitudes toward HRI affect acceptance and increase the anticipation of service quality. The researcher also tests the inhibiting role of pre-existing anxiety toward robots on the relationship between these facilitators and attitudes toward HRI. The study uses four methodological strategies: (1) incorporating a focus group and personal interviews, (2) using a presentation method of video clip stimuli, (3) empirical data collection and multigroup SEM analyses, and (4) applying three key product categories for the model’s generalization— fashion, technology (mobile phone), and food service (restaurant). The researcher conducts two pretests to check the survey items and to select the video clips. The researcher conducts the main test using an online survey of US consumer panelists (n = 1424) at a marketing agency.
The results show that usefulness, social capability, and the appearance of a RSR positively influence the attitudes toward HRI. The attitudes toward HRI predict greater anticipation of service quality and the acceptance of the RSRs. The expected quality of service tends to enhance the acceptance. The relationship between social capability and attitudes toward HRI is weaker when the anxiety toward robots is higher. However, when the anxiety is higher, the relationship between appearance and the attitudes toward HRI is stronger than those with low anxiety.
This study contributes to the literature on the CASA and domestication theories and to the human-computer interaction that involves robots or artificial intelligence. By considering social capability, humanness, intelligence, and the appearance of robots, this model of RSR acceptance can provide new insights into the psychological, social, and behavioral principles that guide the commercialization of robots. Further, this acceptance model could help retailers and marketers formulate strategies for effective HRI and RSR adoption in their businesses.
Subjects/Keywords: HRI; Human-Robot Interaction; Robot; Retail; Service; Artificial Intelligence; Business Administration, Management, and Operations; Business Intelligence; Communication Technology and New Media; Fashion Business; Hospitality Administration and Management; Marketing; Operations and Supply Chain Management; Other Computer Engineering; Other Social and Behavioral Sciences; Robotics; Sales and Merchandising; Social Psychology; Technology and Innovation; Tourism and Travel
…11
Retail Service Robots (RSRs)… …34
Retail Service Robot Acceptance… …Robotics. ........................... 12
Figure 2. A theoretical model of Retail Service Robot… …41
Figure 4. A hypothesized research model of Retail Service Robot acceptance… …45
Figure 5. A preliminary process for modeling acceptance of Retail Service Robots…
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Song, S. Y. (2017). MODELING THE CONSUMER ACCEPTANCE OF RETAIL SERVICE ROBOTS. (Doctoral Dissertation). University of Tennessee – Knoxville. Retrieved from https://trace.tennessee.edu/utk_graddiss/4655
Chicago Manual of Style (16th Edition):
Song, So Young. “MODELING THE CONSUMER ACCEPTANCE OF RETAIL SERVICE ROBOTS.” 2017. Doctoral Dissertation, University of Tennessee – Knoxville. Accessed December 14, 2019.
https://trace.tennessee.edu/utk_graddiss/4655.
MLA Handbook (7th Edition):
Song, So Young. “MODELING THE CONSUMER ACCEPTANCE OF RETAIL SERVICE ROBOTS.” 2017. Web. 14 Dec 2019.
Vancouver:
Song SY. MODELING THE CONSUMER ACCEPTANCE OF RETAIL SERVICE ROBOTS. [Internet] [Doctoral dissertation]. University of Tennessee – Knoxville; 2017. [cited 2019 Dec 14].
Available from: https://trace.tennessee.edu/utk_graddiss/4655.
Council of Science Editors:
Song SY. MODELING THE CONSUMER ACCEPTANCE OF RETAIL SERVICE ROBOTS. [Doctoral Dissertation]. University of Tennessee – Knoxville; 2017. Available from: https://trace.tennessee.edu/utk_graddiss/4655
.