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Rochester Institute of Technology

1. Stanuszek, Marta. Retail refreshed.

Degree: School of Design (CIAS), 2007, Rochester Institute of Technology

URL: https://scholarworks.rit.edu/theses/6057 

This thesis explores how a `change-over-fixture', a store fixture that transforms its shape and purpose, will help retailers keep up with the various aspects of merchandising needs as well as create a competitive advantage over many years. With Big Box retailers on the rise and an abundance of other smaller businesses increasing; Independent clothing retailers need to invest in new ideas to endure. In the past and currently, remodeling remains a final option to reboot the store's image and bring customers in. It is not always a success but nonetheless an overwhelmingly popular option. The set of conditions following remodeling are sometimes far too risky for independent retailers. The high costs and time schedule can be a huge financial burden for the smaller business owner. The goal of the thesis is to propose a design that alleviates some of the costs and reduces the time consumed by smaller businesses (also referred to as independent retailers throughout this paper) when dealing with competition as well as the unavoidable merchandise cycles. Advisors/Committee Members: Morgan, David.

Subjects/Keywords: Displays; Merchandising; Remodeling; Retail; Retail fixture; Retail graphics

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Stanuszek, M. (2007). Retail refreshed. (Thesis). Rochester Institute of Technology. Retrieved from https://scholarworks.rit.edu/theses/6057

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Stanuszek, Marta. “Retail refreshed.” 2007. Thesis, Rochester Institute of Technology. Accessed March 06, 2021. https://scholarworks.rit.edu/theses/6057.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Stanuszek, Marta. “Retail refreshed.” 2007. Web. 06 Mar 2021.

Vancouver:

Stanuszek M. Retail refreshed. [Internet] [Thesis]. Rochester Institute of Technology; 2007. [cited 2021 Mar 06]. Available from: https://scholarworks.rit.edu/theses/6057.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Stanuszek M. Retail refreshed. [Thesis]. Rochester Institute of Technology; 2007. Available from: https://scholarworks.rit.edu/theses/6057

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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