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Dept: Communication, Jack J. Valenti School of

You searched for subject:(Public relations). Showing records 1 – 17 of 17 total matches.

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University of Houston

1. -6804-3136. Thematic Analysis of Stockholder Activism: Issues, Legitimacy, and Power in Investor Relations.

Degree: Communication, Jack J. Valenti School of, 2017, University of Houston

 The purpose of this study was to examine the concept of stockholder activism as an area for development in financial public relations scholarship. The study… (more)

Subjects/Keywords: Communication; Investor Relations; Public Relations; Activism; Financial Public Relations; Stockholder Activism; Shareholder Activism; Valeant

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APA (6th Edition):

-6804-3136. (2017). Thematic Analysis of Stockholder Activism: Issues, Legitimacy, and Power in Investor Relations. (Thesis). University of Houston. Retrieved from http://hdl.handle.net/10657/2034

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

-6804-3136. “Thematic Analysis of Stockholder Activism: Issues, Legitimacy, and Power in Investor Relations.” 2017. Thesis, University of Houston. Accessed October 21, 2019. http://hdl.handle.net/10657/2034.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

-6804-3136. “Thematic Analysis of Stockholder Activism: Issues, Legitimacy, and Power in Investor Relations.” 2017. Web. 21 Oct 2019.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Vancouver:

-6804-3136. Thematic Analysis of Stockholder Activism: Issues, Legitimacy, and Power in Investor Relations. [Internet] [Thesis]. University of Houston; 2017. [cited 2019 Oct 21]. Available from: http://hdl.handle.net/10657/2034.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

-6804-3136. Thematic Analysis of Stockholder Activism: Issues, Legitimacy, and Power in Investor Relations. [Thesis]. University of Houston; 2017. Available from: http://hdl.handle.net/10657/2034

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete
Not specified: Masters Thesis or Doctoral Dissertation


University of Houston

2. Boucher, Kristen 1981-. EXAMINING CAREER SUCCESS AMONG PUBLIC RELATIONS PRACTITIONERS WITH ADVANCED DEGREES.

Degree: Communication, Jack J. Valenti School of, 2012, University of Houston

 This study examined how advanced degrees affect representation in management roles within public relations. In-depth interviews were used to explore the relationship between advanced degrees… (more)

Subjects/Keywords: roles; gender; public relations; career success; mentorship

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APA (6th Edition):

Boucher, K. 1. (2012). EXAMINING CAREER SUCCESS AMONG PUBLIC RELATIONS PRACTITIONERS WITH ADVANCED DEGREES. (Thesis). University of Houston. Retrieved from http://hdl.handle.net/10657/1168

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Boucher, Kristen 1981-. “EXAMINING CAREER SUCCESS AMONG PUBLIC RELATIONS PRACTITIONERS WITH ADVANCED DEGREES.” 2012. Thesis, University of Houston. Accessed October 21, 2019. http://hdl.handle.net/10657/1168.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Boucher, Kristen 1981-. “EXAMINING CAREER SUCCESS AMONG PUBLIC RELATIONS PRACTITIONERS WITH ADVANCED DEGREES.” 2012. Web. 21 Oct 2019.

Vancouver:

Boucher K1. EXAMINING CAREER SUCCESS AMONG PUBLIC RELATIONS PRACTITIONERS WITH ADVANCED DEGREES. [Internet] [Thesis]. University of Houston; 2012. [cited 2019 Oct 21]. Available from: http://hdl.handle.net/10657/1168.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Boucher K1. EXAMINING CAREER SUCCESS AMONG PUBLIC RELATIONS PRACTITIONERS WITH ADVANCED DEGREES. [Thesis]. University of Houston; 2012. Available from: http://hdl.handle.net/10657/1168

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

3. Sun, Jia. AN EXPLORATION OF MULTICULTURALISM IN CHINA‟S PUBLIC RELATIONS EDUCATION: FROM THE PERSPECTIVE OF TEXTBOOKS.

Degree: Communication, Jack J. Valenti School of, 2011, University of Houston

 This study expands on global public relations literature by examining how China’s public relations education has adopted the concept of multiculturalism in its textbooks. Overall,… (more)

Subjects/Keywords: China's public relations education; culture and public relations; multiculturalism; global public relations; Public relations

…own teaching materials, textbooks are still in short supply as public relations programs… …continue to expand (Chen, 1994). Also, China International Public Relations Association… …x28;1991), Cutlip, Center, and Broom‟s Effective Public Relations is the most popular… …teaching materials and concepts, China‟s public relations education is confronted with diverse… …global public relations. According to the Dictionary of Social Science (2002)… 

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APA (6th Edition):

Sun, J. (2011). AN EXPLORATION OF MULTICULTURALISM IN CHINA‟S PUBLIC RELATIONS EDUCATION: FROM THE PERSPECTIVE OF TEXTBOOKS. (Thesis). University of Houston. Retrieved from http://hdl.handle.net/10657/235

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Sun, Jia. “AN EXPLORATION OF MULTICULTURALISM IN CHINA‟S PUBLIC RELATIONS EDUCATION: FROM THE PERSPECTIVE OF TEXTBOOKS.” 2011. Thesis, University of Houston. Accessed October 21, 2019. http://hdl.handle.net/10657/235.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Sun, Jia. “AN EXPLORATION OF MULTICULTURALISM IN CHINA‟S PUBLIC RELATIONS EDUCATION: FROM THE PERSPECTIVE OF TEXTBOOKS.” 2011. Web. 21 Oct 2019.

Vancouver:

Sun J. AN EXPLORATION OF MULTICULTURALISM IN CHINA‟S PUBLIC RELATIONS EDUCATION: FROM THE PERSPECTIVE OF TEXTBOOKS. [Internet] [Thesis]. University of Houston; 2011. [cited 2019 Oct 21]. Available from: http://hdl.handle.net/10657/235.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sun J. AN EXPLORATION OF MULTICULTURALISM IN CHINA‟S PUBLIC RELATIONS EDUCATION: FROM THE PERSPECTIVE OF TEXTBOOKS. [Thesis]. University of Houston; 2011. Available from: http://hdl.handle.net/10657/235

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Houston

4. Navarro, Jessica 1984-. ADVERTISING OR PR, TELLING OR SELLING? A QUALITATIVE STUDY ON HOW PRACTITIONERS CONSIDER STEALTH MARKETING AND USER-GENERATED CONTENT IN AN ONLINE ENVIRONMENT.

Degree: Communication, Jack J. Valenti School of, 2012, University of Houston

 As technology advances and makes online communication available to mass audiences, consumers are increasingly making their opinions on brands, products and services available by generating… (more)

Subjects/Keywords: user generated content; public relations; advertising; marketing; integrated marketing; practitioners

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APA (6th Edition):

Navarro, J. 1. (2012). ADVERTISING OR PR, TELLING OR SELLING? A QUALITATIVE STUDY ON HOW PRACTITIONERS CONSIDER STEALTH MARKETING AND USER-GENERATED CONTENT IN AN ONLINE ENVIRONMENT. (Thesis). University of Houston. Retrieved from http://hdl.handle.net/10657/1161

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Navarro, Jessica 1984-. “ADVERTISING OR PR, TELLING OR SELLING? A QUALITATIVE STUDY ON HOW PRACTITIONERS CONSIDER STEALTH MARKETING AND USER-GENERATED CONTENT IN AN ONLINE ENVIRONMENT.” 2012. Thesis, University of Houston. Accessed October 21, 2019. http://hdl.handle.net/10657/1161.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Navarro, Jessica 1984-. “ADVERTISING OR PR, TELLING OR SELLING? A QUALITATIVE STUDY ON HOW PRACTITIONERS CONSIDER STEALTH MARKETING AND USER-GENERATED CONTENT IN AN ONLINE ENVIRONMENT.” 2012. Web. 21 Oct 2019.

Vancouver:

Navarro J1. ADVERTISING OR PR, TELLING OR SELLING? A QUALITATIVE STUDY ON HOW PRACTITIONERS CONSIDER STEALTH MARKETING AND USER-GENERATED CONTENT IN AN ONLINE ENVIRONMENT. [Internet] [Thesis]. University of Houston; 2012. [cited 2019 Oct 21]. Available from: http://hdl.handle.net/10657/1161.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Navarro J1. ADVERTISING OR PR, TELLING OR SELLING? A QUALITATIVE STUDY ON HOW PRACTITIONERS CONSIDER STEALTH MARKETING AND USER-GENERATED CONTENT IN AN ONLINE ENVIRONMENT. [Thesis]. University of Houston; 2012. Available from: http://hdl.handle.net/10657/1161

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

5. Sims, Ronnetta. Public School Teachers and Responsible Advocacy: What Are the Perceived Limits?.

Degree: Communication, Jack J. Valenti School of, 2010, University of Houston

 This qualitative study focused on the attitudes of a sample of 60 teachers in two Houston Independent School District schools toward applying public relations strategies,… (more)

Subjects/Keywords: responsible advocacy; education; public relations and ethics; Public relations

…viii Chapter One: Public Relations Strategies, Ethics, and the Achievement Gap In this… …not results related to the gender gaps in math and reading. Ethics, Public Relations, and… …Houston. Several public relations practitioners and academics have proposed that teachers might… …ethics lens. This chapter focuses on public relations processes and strategies that can be… …helpful in mobilizing teachers. Risk management, which has a long history in public relations… 

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APA (6th Edition):

Sims, R. (2010). Public School Teachers and Responsible Advocacy: What Are the Perceived Limits?. (Thesis). University of Houston. Retrieved from http://hdl.handle.net/10657/167

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Sims, Ronnetta. “Public School Teachers and Responsible Advocacy: What Are the Perceived Limits?.” 2010. Thesis, University of Houston. Accessed October 21, 2019. http://hdl.handle.net/10657/167.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Sims, Ronnetta. “Public School Teachers and Responsible Advocacy: What Are the Perceived Limits?.” 2010. Web. 21 Oct 2019.

Vancouver:

Sims R. Public School Teachers and Responsible Advocacy: What Are the Perceived Limits?. [Internet] [Thesis]. University of Houston; 2010. [cited 2019 Oct 21]. Available from: http://hdl.handle.net/10657/167.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sims R. Public School Teachers and Responsible Advocacy: What Are the Perceived Limits?. [Thesis]. University of Houston; 2010. Available from: http://hdl.handle.net/10657/167

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Houston

6. -6942-3066. Black Women’s Perceptions of Health: Considering Cultural Identity as an Antecedent for the Situational Theory of Publics.

Degree: Communication, Jack J. Valenti School of, 2016, University of Houston

 The purpose of this study was to understand Black women’s perceptions of health, specifically in regards to HIV/AIDS, and the ways in which their cultural… (more)

Subjects/Keywords: Black; women; situational theory of publics; HIV; public relations; health; culture; identity; constraint recognition

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APA (6th Edition):

-6942-3066. (2016). Black Women’s Perceptions of Health: Considering Cultural Identity as an Antecedent for the Situational Theory of Publics. (Thesis). University of Houston. Retrieved from http://hdl.handle.net/10657/1510

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

-6942-3066. “Black Women’s Perceptions of Health: Considering Cultural Identity as an Antecedent for the Situational Theory of Publics.” 2016. Thesis, University of Houston. Accessed October 21, 2019. http://hdl.handle.net/10657/1510.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

-6942-3066. “Black Women’s Perceptions of Health: Considering Cultural Identity as an Antecedent for the Situational Theory of Publics.” 2016. Web. 21 Oct 2019.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Vancouver:

-6942-3066. Black Women’s Perceptions of Health: Considering Cultural Identity as an Antecedent for the Situational Theory of Publics. [Internet] [Thesis]. University of Houston; 2016. [cited 2019 Oct 21]. Available from: http://hdl.handle.net/10657/1510.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

-6942-3066. Black Women’s Perceptions of Health: Considering Cultural Identity as an Antecedent for the Situational Theory of Publics. [Thesis]. University of Houston; 2016. Available from: http://hdl.handle.net/10657/1510

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete
Not specified: Masters Thesis or Doctoral Dissertation


University of Houston

7. Mehta, Nazreen. The Image Restoration of BP.

Degree: Communication, Jack J. Valenti School of, 2012, University of Houston

 This study expands on crisis communication literature by examining how BP restored its reputation after the oil spill that occurred on April 20, 2010. Overall,… (more)

Subjects/Keywords: BP; oil spill; image restoration; image restoration theory; SCCT; framing theory; Public relations

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APA (6th Edition):

Mehta, N. (2012). The Image Restoration of BP. (Thesis). University of Houston. Retrieved from http://hdl.handle.net/10657/299

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Mehta, Nazreen. “The Image Restoration of BP.” 2012. Thesis, University of Houston. Accessed October 21, 2019. http://hdl.handle.net/10657/299.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Mehta, Nazreen. “The Image Restoration of BP.” 2012. Web. 21 Oct 2019.

Vancouver:

Mehta N. The Image Restoration of BP. [Internet] [Thesis]. University of Houston; 2012. [cited 2019 Oct 21]. Available from: http://hdl.handle.net/10657/299.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Mehta N. The Image Restoration of BP. [Thesis]. University of Houston; 2012. Available from: http://hdl.handle.net/10657/299

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

8. Huang, Yu-Han. THE EMPEROR’S TREASURE WITHOUT THE WALLS.

Degree: Communication, Jack J. Valenti School of, 2011, University of Houston

 To fill the gaps in research on strategically integrating public segmentation and relationship management (Kim & Ni, in press), this study explored using simultaneously the… (more)

Subjects/Keywords: Relationship Management Theory; The Situational Theory of Publics; Tourism Public Relations; Museum Public Relations; Public relations

…11 Tourism Public Relations… …14 Museum Public Relations… …21 Linkage Among Public Types, Relationship Management Theory, and Museum Public Relations… …41 xii Chapter One Introduction The value of public relations lies in the relationships… …relations theories, which focus on identification of publics and organization-public relationships… 

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APA (6th Edition):

Huang, Y. (2011). THE EMPEROR’S TREASURE WITHOUT THE WALLS. (Thesis). University of Houston. Retrieved from http://hdl.handle.net/10657/254

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Huang, Yu-Han. “THE EMPEROR’S TREASURE WITHOUT THE WALLS.” 2011. Thesis, University of Houston. Accessed October 21, 2019. http://hdl.handle.net/10657/254.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Huang, Yu-Han. “THE EMPEROR’S TREASURE WITHOUT THE WALLS.” 2011. Web. 21 Oct 2019.

Vancouver:

Huang Y. THE EMPEROR’S TREASURE WITHOUT THE WALLS. [Internet] [Thesis]. University of Houston; 2011. [cited 2019 Oct 21]. Available from: http://hdl.handle.net/10657/254.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Huang Y. THE EMPEROR’S TREASURE WITHOUT THE WALLS. [Thesis]. University of Houston; 2011. Available from: http://hdl.handle.net/10657/254

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Houston

9. Moore, Kynetta 1984-. AFRICAN AMERICAN FEMALE STUDENTS: USING A CRITICAL RACE APPROACH TO EXPLORE DIVERSITY PEDAGOGY IN PUBLIC RELATIONS.

Degree: Communication, Jack J. Valenti School of, 2012, University of Houston

 The purpose of this study was to explore African American female students’ perceptions and experiences with diversity in their public relations education. Additionally, the purpose… (more)

Subjects/Keywords: African American; African Americans; African American students; diversity; public relations; students; public relations students; pedagogy; multicultural; difference; ethnicity; race; culture; racism; discrimination; whiteness; critical race theory; minority; minorities; public relations theory; African American female students; diversity theory

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APA (6th Edition):

Moore, K. 1. (2012). AFRICAN AMERICAN FEMALE STUDENTS: USING A CRITICAL RACE APPROACH TO EXPLORE DIVERSITY PEDAGOGY IN PUBLIC RELATIONS. (Thesis). University of Houston. Retrieved from http://hdl.handle.net/10657/1156

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Moore, Kynetta 1984-. “AFRICAN AMERICAN FEMALE STUDENTS: USING A CRITICAL RACE APPROACH TO EXPLORE DIVERSITY PEDAGOGY IN PUBLIC RELATIONS.” 2012. Thesis, University of Houston. Accessed October 21, 2019. http://hdl.handle.net/10657/1156.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Moore, Kynetta 1984-. “AFRICAN AMERICAN FEMALE STUDENTS: USING A CRITICAL RACE APPROACH TO EXPLORE DIVERSITY PEDAGOGY IN PUBLIC RELATIONS.” 2012. Web. 21 Oct 2019.

Vancouver:

Moore K1. AFRICAN AMERICAN FEMALE STUDENTS: USING A CRITICAL RACE APPROACH TO EXPLORE DIVERSITY PEDAGOGY IN PUBLIC RELATIONS. [Internet] [Thesis]. University of Houston; 2012. [cited 2019 Oct 21]. Available from: http://hdl.handle.net/10657/1156.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Moore K1. AFRICAN AMERICAN FEMALE STUDENTS: USING A CRITICAL RACE APPROACH TO EXPLORE DIVERSITY PEDAGOGY IN PUBLIC RELATIONS. [Thesis]. University of Houston; 2012. Available from: http://hdl.handle.net/10657/1156

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

10. McCauley, Ericka. The 2008 Presidential Candidates' Use of Frames in Press Releases.

Degree: Communication, Jack J. Valenti School of, 2010, University of Houston

 The public relations techniques applied in the 2008 presidential election campaigns reflect the important role public relations plays in providing strategic counsel to American political… (more)

Subjects/Keywords: framing; press releases; presidential candidates; Public relations

…them. When viewed as an evaluation tool, framing provides the paradigm for public relations… …and predict the consequences of their public relations efforts (Rendahl, 1995; Hallahan… …1999). This includes analyzing the strategic creation and choice of public relations… …messages, or the types of frames, utilized—the most strategic public relations decision… …practitioners make—according to public relations scholar Kirk Hallahan (1999). Although… 

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APA (6th Edition):

McCauley, E. (2010). The 2008 Presidential Candidates' Use of Frames in Press Releases. (Thesis). University of Houston. Retrieved from http://hdl.handle.net/10657/184

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

McCauley, Ericka. “The 2008 Presidential Candidates' Use of Frames in Press Releases.” 2010. Thesis, University of Houston. Accessed October 21, 2019. http://hdl.handle.net/10657/184.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

McCauley, Ericka. “The 2008 Presidential Candidates' Use of Frames in Press Releases.” 2010. Web. 21 Oct 2019.

Vancouver:

McCauley E. The 2008 Presidential Candidates' Use of Frames in Press Releases. [Internet] [Thesis]. University of Houston; 2010. [cited 2019 Oct 21]. Available from: http://hdl.handle.net/10657/184.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

McCauley E. The 2008 Presidential Candidates' Use of Frames in Press Releases. [Thesis]. University of Houston; 2010. Available from: http://hdl.handle.net/10657/184

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

11. Steel, Melanie. How New Media is Used for Issues Management.

Degree: Communication, Jack J. Valenti School of, 2010, University of Houston

 This study expands on strategic issues management literature by examining how new communication technologies, especially social networking, are used for the purpose of managing organizational… (more)

Subjects/Keywords: strategic issues management; public relations; new media; new communication technologies; social networks; Public relations

…and social media becomes an ever more popular medium, public relations – as an academic… …whether the field of public relations will be expected to achieve traditional outcomes in this… …very different venue. Public relations practitioners may also realize the need and means to… …success in the new media environment. This change stretches across all areas of public relations… …management. Issues management can be seen as a way to link the traditional public relations… 

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APA (6th Edition):

Steel, M. (2010). How New Media is Used for Issues Management. (Thesis). University of Houston. Retrieved from http://hdl.handle.net/10657/176

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Steel, Melanie. “How New Media is Used for Issues Management.” 2010. Thesis, University of Houston. Accessed October 21, 2019. http://hdl.handle.net/10657/176.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Steel, Melanie. “How New Media is Used for Issues Management.” 2010. Web. 21 Oct 2019.

Vancouver:

Steel M. How New Media is Used for Issues Management. [Internet] [Thesis]. University of Houston; 2010. [cited 2019 Oct 21]. Available from: http://hdl.handle.net/10657/176.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Steel M. How New Media is Used for Issues Management. [Thesis]. University of Houston; 2010. Available from: http://hdl.handle.net/10657/176

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

12. Jordan, Erin. EXAMINING CAREER SUCCESS AND MENTORSHIP AMONG AFRICAN-AMERICAN PRACTITIONERS IN PUBLIC RELATION.

Degree: Communication, Jack J. Valenti School of, 2012, University of Houston

 This study examined the role of mentorship in assisting African Americans in public relations with promotion, salary growth, retention, job satisfaction and overcoming racial barriers.… (more)

Subjects/Keywords: mentorship; African American; public relations; career success; racism; discrimination; Public relations

…in public relations by helping minority practitioners overcome racial barriers and feel… …mentorship helps African American public relations practitioners overcome racial barriers and… …achieve career success in public relations. Three theoretical perspectives, social exchange… …in public relations experienced high LMX they may produce better work and feel better about… …their jobs. This would cause more African Americans in public relations to feel higher levels… 

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APA (6th Edition):

Jordan, E. (2012). EXAMINING CAREER SUCCESS AND MENTORSHIP AMONG AFRICAN-AMERICAN PRACTITIONERS IN PUBLIC RELATION. (Thesis). University of Houston. Retrieved from http://hdl.handle.net/10657/ETD-UH-2012-05-398

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Jordan, Erin. “EXAMINING CAREER SUCCESS AND MENTORSHIP AMONG AFRICAN-AMERICAN PRACTITIONERS IN PUBLIC RELATION.” 2012. Thesis, University of Houston. Accessed October 21, 2019. http://hdl.handle.net/10657/ETD-UH-2012-05-398.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Jordan, Erin. “EXAMINING CAREER SUCCESS AND MENTORSHIP AMONG AFRICAN-AMERICAN PRACTITIONERS IN PUBLIC RELATION.” 2012. Web. 21 Oct 2019.

Vancouver:

Jordan E. EXAMINING CAREER SUCCESS AND MENTORSHIP AMONG AFRICAN-AMERICAN PRACTITIONERS IN PUBLIC RELATION. [Internet] [Thesis]. University of Houston; 2012. [cited 2019 Oct 21]. Available from: http://hdl.handle.net/10657/ETD-UH-2012-05-398.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Jordan E. EXAMINING CAREER SUCCESS AND MENTORSHIP AMONG AFRICAN-AMERICAN PRACTITIONERS IN PUBLIC RELATION. [Thesis]. University of Houston; 2012. Available from: http://hdl.handle.net/10657/ETD-UH-2012-05-398

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

13. Jiang, Feng. EFFECTS OF ORGANIZATIONAL STRUCTURE AND CULTURE ON EMPLOYEE COMMUNICATION BEHAVIORS IN CHINESE ORGANIZATIONS.

Degree: Communication, Jack J. Valenti School of, 2011, University of Houston

 Organizations realize the importance of employee communication behaviors (ECBs) in public relations contexts. Recently scholars conceptually advanced two types of ECBs-Megaphoning and Scouting. This empirical… (more)

Subjects/Keywords: Employee communication behaviors; organizational structure; cultural characteristics; public relations; Public relations

…the needs of their customers (Fallman & Waterworth, 2010). In public relations… …which constitutes the primary role that public relations practitioners play in organizations… …x29;. A few studies in the public relations literature focused on the link between structure… …models of public relations reported that organizations with organic structures have symmetrical… …of culture in international public relations within an internet-based employee… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Jiang, F. (2011). EFFECTS OF ORGANIZATIONAL STRUCTURE AND CULTURE ON EMPLOYEE COMMUNICATION BEHAVIORS IN CHINESE ORGANIZATIONS. (Thesis). University of Houston. Retrieved from http://hdl.handle.net/10657/233

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Jiang, Feng. “EFFECTS OF ORGANIZATIONAL STRUCTURE AND CULTURE ON EMPLOYEE COMMUNICATION BEHAVIORS IN CHINESE ORGANIZATIONS.” 2011. Thesis, University of Houston. Accessed October 21, 2019. http://hdl.handle.net/10657/233.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Jiang, Feng. “EFFECTS OF ORGANIZATIONAL STRUCTURE AND CULTURE ON EMPLOYEE COMMUNICATION BEHAVIORS IN CHINESE ORGANIZATIONS.” 2011. Web. 21 Oct 2019.

Vancouver:

Jiang F. EFFECTS OF ORGANIZATIONAL STRUCTURE AND CULTURE ON EMPLOYEE COMMUNICATION BEHAVIORS IN CHINESE ORGANIZATIONS. [Internet] [Thesis]. University of Houston; 2011. [cited 2019 Oct 21]. Available from: http://hdl.handle.net/10657/233.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Jiang F. EFFECTS OF ORGANIZATIONAL STRUCTURE AND CULTURE ON EMPLOYEE COMMUNICATION BEHAVIORS IN CHINESE ORGANIZATIONS. [Thesis]. University of Houston; 2011. Available from: http://hdl.handle.net/10657/233

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

14. Cowthran, Kelly. How African Americans Make Meaning of Political Messages.

Degree: Communication, Jack J. Valenti School of, 2012, University of Houston

 The purpose of this research is to identify how African Americans make meaning to political messages and what factors influence African Americans’ perception about political… (more)

Subjects/Keywords: African Americans; Situational Theory of Publics; Public relations

…racial groups, a public relations practitioner must acknowledge the importance of the minority… …politicians or public relations practitioners of a variety of ethnic backgrounds can elicit black… …Relations and Political Campaigns Public relations has been applied to the political context on… …examined African American voting behavior for the purposes of public relations research and… …practice. Applying the situational theory of publics to political public relations will help… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Cowthran, K. (2012). How African Americans Make Meaning of Political Messages. (Thesis). University of Houston. Retrieved from http://hdl.handle.net/10657/ETD-UH-2012-05-458

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Cowthran, Kelly. “How African Americans Make Meaning of Political Messages.” 2012. Thesis, University of Houston. Accessed October 21, 2019. http://hdl.handle.net/10657/ETD-UH-2012-05-458.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Cowthran, Kelly. “How African Americans Make Meaning of Political Messages.” 2012. Web. 21 Oct 2019.

Vancouver:

Cowthran K. How African Americans Make Meaning of Political Messages. [Internet] [Thesis]. University of Houston; 2012. [cited 2019 Oct 21]. Available from: http://hdl.handle.net/10657/ETD-UH-2012-05-458.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Cowthran K. How African Americans Make Meaning of Political Messages. [Thesis]. University of Houston; 2012. Available from: http://hdl.handle.net/10657/ETD-UH-2012-05-458

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

15. -8584-2957. FAVORITE FOR JESUS, RETWEET FOR BUDDHA: A CONTENT ANALYSIS OF RELIGIOUS LEADERS ON TWITTER.

Degree: Communication, Jack J. Valenti School of, 2015, University of Houston

 This study examined the content published by two international religious leaders on the social networking site, Twitter. Word and phrase frequency analyses were used to… (more)

Subjects/Keywords: social media; Twitter; religion; organization-public relationship; covenantal model of public relations; devotional promotional communication.

…49 Analysis . . ..…49 Covenantal Model of Public Relations… …communications, public relations, and religious adaptiveness (Campbell, 2007). Each story… …content analysis that is not commonly applied within public relations scholarship and examine… …research will contribute to public relations scholarship by demonstrating the ability for… …topics through the lens of a public relations theory. Religion Religion on social media needs… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

-8584-2957. (2015). FAVORITE FOR JESUS, RETWEET FOR BUDDHA: A CONTENT ANALYSIS OF RELIGIOUS LEADERS ON TWITTER. (Thesis). University of Houston. Retrieved from http://hdl.handle.net/10657/1557

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

-8584-2957. “FAVORITE FOR JESUS, RETWEET FOR BUDDHA: A CONTENT ANALYSIS OF RELIGIOUS LEADERS ON TWITTER.” 2015. Thesis, University of Houston. Accessed October 21, 2019. http://hdl.handle.net/10657/1557.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

-8584-2957. “FAVORITE FOR JESUS, RETWEET FOR BUDDHA: A CONTENT ANALYSIS OF RELIGIOUS LEADERS ON TWITTER.” 2015. Web. 21 Oct 2019.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Vancouver:

-8584-2957. FAVORITE FOR JESUS, RETWEET FOR BUDDHA: A CONTENT ANALYSIS OF RELIGIOUS LEADERS ON TWITTER. [Internet] [Thesis]. University of Houston; 2015. [cited 2019 Oct 21]. Available from: http://hdl.handle.net/10657/1557.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

-8584-2957. FAVORITE FOR JESUS, RETWEET FOR BUDDHA: A CONTENT ANALYSIS OF RELIGIOUS LEADERS ON TWITTER. [Thesis]. University of Houston; 2015. Available from: http://hdl.handle.net/10657/1557

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete
Not specified: Masters Thesis or Doctoral Dissertation

16. Hernandez, Vanessa. PUBLIC RELATIONS IN HEALTH PROMOTION PRACTICE: AN APPLICATION OF THE SITUATIONAL THEORY OF PUBLICS FOR LEUKEMIA AND LYMPHOMA SOCIETY’S TEAM IN TRAINING PROGRAM.

Degree: Communication, Jack J. Valenti School of, 2011, University of Houston

 The purpose of this study was to explore a relationship between the public relations practice and the health promotion practice based on the assumption that… (more)

Subjects/Keywords: health promotion; public relations; situational theory of publics; nonprofit organization; Health promotion

public relations program would be to “create a public about the problem that the organizations… …of people for ongoing communication” (p. 482). Moreover, both public relations… …to engage in segmentation when conducting health promotion or public relations… …connection between public relations and health promotion practice. More specifically, the rationale… …foundation to identify a new public for the program. Public relations and health promotion practice… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hernandez, V. (2011). PUBLIC RELATIONS IN HEALTH PROMOTION PRACTICE: AN APPLICATION OF THE SITUATIONAL THEORY OF PUBLICS FOR LEUKEMIA AND LYMPHOMA SOCIETY’S TEAM IN TRAINING PROGRAM. (Thesis). University of Houston. Retrieved from http://hdl.handle.net/10657/224

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hernandez, Vanessa. “PUBLIC RELATIONS IN HEALTH PROMOTION PRACTICE: AN APPLICATION OF THE SITUATIONAL THEORY OF PUBLICS FOR LEUKEMIA AND LYMPHOMA SOCIETY’S TEAM IN TRAINING PROGRAM.” 2011. Thesis, University of Houston. Accessed October 21, 2019. http://hdl.handle.net/10657/224.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hernandez, Vanessa. “PUBLIC RELATIONS IN HEALTH PROMOTION PRACTICE: AN APPLICATION OF THE SITUATIONAL THEORY OF PUBLICS FOR LEUKEMIA AND LYMPHOMA SOCIETY’S TEAM IN TRAINING PROGRAM.” 2011. Web. 21 Oct 2019.

Vancouver:

Hernandez V. PUBLIC RELATIONS IN HEALTH PROMOTION PRACTICE: AN APPLICATION OF THE SITUATIONAL THEORY OF PUBLICS FOR LEUKEMIA AND LYMPHOMA SOCIETY’S TEAM IN TRAINING PROGRAM. [Internet] [Thesis]. University of Houston; 2011. [cited 2019 Oct 21]. Available from: http://hdl.handle.net/10657/224.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hernandez V. PUBLIC RELATIONS IN HEALTH PROMOTION PRACTICE: AN APPLICATION OF THE SITUATIONAL THEORY OF PUBLICS FOR LEUKEMIA AND LYMPHOMA SOCIETY’S TEAM IN TRAINING PROGRAM. [Thesis]. University of Houston; 2011. Available from: http://hdl.handle.net/10657/224

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

17. Dai, Jiajie. From The Public's Perspective: Narrative Persuasion's Mechanism, Usage and Evaluation in Pap Smear Campaign among Chinese Women Living in the US.

Degree: Communication, Jack J. Valenti School of, 2011, University of Houston

 This study aimed to examine if narrative persuasion was an effective method in Pap smear campaign among Chinese women in the United States and if… (more)

Subjects/Keywords: Narrative persuasion; Situational theory; Transportation theory; Culture-specific health communication; Information behaviors; Direct health messages; Chinese women; Public relations

public relations, Grunig's (1997) situational theory of publics has been studied… …in public relations, the situational theory of publics has been studied for more 30 years… …publics has been widely studied and utilized in both healthcare public relations settings and… …two types of public relations problems: those initiated by the publics (PPR problems… …x28;2004) regarded transportation as the mechanism for the persuasive impact of public… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Dai, J. (2011). From The Public's Perspective: Narrative Persuasion's Mechanism, Usage and Evaluation in Pap Smear Campaign among Chinese Women Living in the US. (Thesis). University of Houston. Retrieved from http://hdl.handle.net/10657/289

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Dai, Jiajie. “From The Public's Perspective: Narrative Persuasion's Mechanism, Usage and Evaluation in Pap Smear Campaign among Chinese Women Living in the US.” 2011. Thesis, University of Houston. Accessed October 21, 2019. http://hdl.handle.net/10657/289.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Dai, Jiajie. “From The Public's Perspective: Narrative Persuasion's Mechanism, Usage and Evaluation in Pap Smear Campaign among Chinese Women Living in the US.” 2011. Web. 21 Oct 2019.

Vancouver:

Dai J. From The Public's Perspective: Narrative Persuasion's Mechanism, Usage and Evaluation in Pap Smear Campaign among Chinese Women Living in the US. [Internet] [Thesis]. University of Houston; 2011. [cited 2019 Oct 21]. Available from: http://hdl.handle.net/10657/289.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Dai J. From The Public's Perspective: Narrative Persuasion's Mechanism, Usage and Evaluation in Pap Smear Campaign among Chinese Women Living in the US. [Thesis]. University of Houston; 2011. Available from: http://hdl.handle.net/10657/289

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

.