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Degree: MA

You searched for subject:(Public relations). Showing records 1 – 30 of 424 total matches.

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University of Georgia

1. Swanson, Elizabeth A. Mortification as a crisis response strategy in hospital malpractice situations: a content analysis of www.sorryworks.net.

Degree: MA, Journalism and Mass Communication, 2008, University of Georgia

 Mortification is an image restoration and crisis response strategy proposed by public relations scholars William Benoit and W. Timothy Coombs. Many healthcare professionals avoid apology… (more)

Subjects/Keywords: public relations

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APA (6th Edition):

Swanson, E. A. (2008). Mortification as a crisis response strategy in hospital malpractice situations: a content analysis of www.sorryworks.net. (Masters Thesis). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/swanson_elizabeth_a_200805_ma

Chicago Manual of Style (16th Edition):

Swanson, Elizabeth A. “Mortification as a crisis response strategy in hospital malpractice situations: a content analysis of www.sorryworks.net.” 2008. Masters Thesis, University of Georgia. Accessed October 20, 2019. http://purl.galileo.usg.edu/uga_etd/swanson_elizabeth_a_200805_ma.

MLA Handbook (7th Edition):

Swanson, Elizabeth A. “Mortification as a crisis response strategy in hospital malpractice situations: a content analysis of www.sorryworks.net.” 2008. Web. 20 Oct 2019.

Vancouver:

Swanson EA. Mortification as a crisis response strategy in hospital malpractice situations: a content analysis of www.sorryworks.net. [Internet] [Masters thesis]. University of Georgia; 2008. [cited 2019 Oct 20]. Available from: http://purl.galileo.usg.edu/uga_etd/swanson_elizabeth_a_200805_ma.

Council of Science Editors:

Swanson EA. Mortification as a crisis response strategy in hospital malpractice situations: a content analysis of www.sorryworks.net. [Masters Thesis]. University of Georgia; 2008. Available from: http://purl.galileo.usg.edu/uga_etd/swanson_elizabeth_a_200805_ma


University of Georgia

2. Richardson, Kerry. How public relations practitioners at historically black colleges & universities define influence.

Degree: MA, Journalism, 2007, University of Georgia

 This study is a replication and extension of the Influence Interviews conducted by Berger and Reber. Their study, conducted in 2004, interviewed 65 public relations(more)

Subjects/Keywords: Public relations

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APA (6th Edition):

Richardson, K. (2007). How public relations practitioners at historically black colleges & universities define influence. (Masters Thesis). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/richardson_kerry_200708_ma

Chicago Manual of Style (16th Edition):

Richardson, Kerry. “How public relations practitioners at historically black colleges & universities define influence.” 2007. Masters Thesis, University of Georgia. Accessed October 20, 2019. http://purl.galileo.usg.edu/uga_etd/richardson_kerry_200708_ma.

MLA Handbook (7th Edition):

Richardson, Kerry. “How public relations practitioners at historically black colleges & universities define influence.” 2007. Web. 20 Oct 2019.

Vancouver:

Richardson K. How public relations practitioners at historically black colleges & universities define influence. [Internet] [Masters thesis]. University of Georgia; 2007. [cited 2019 Oct 20]. Available from: http://purl.galileo.usg.edu/uga_etd/richardson_kerry_200708_ma.

Council of Science Editors:

Richardson K. How public relations practitioners at historically black colleges & universities define influence. [Masters Thesis]. University of Georgia; 2007. Available from: http://purl.galileo.usg.edu/uga_etd/richardson_kerry_200708_ma


University of Georgia

3. Pettigrew, Justin Evans. The new dynamic of corporate media relations: engaging the press through dialogic components of World Wide Web sites.

Degree: MA, Journalism and Mass Communication, 2008, University of Georgia

 This thesis examines the use of dialogic components of Fortune 500 Company Web site press rooms. Using a twofold approach, print journalists were interviewed to… (more)

Subjects/Keywords: corporate public relations

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APA (6th Edition):

Pettigrew, J. E. (2008). The new dynamic of corporate media relations: engaging the press through dialogic components of World Wide Web sites. (Masters Thesis). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/pettigrew_justin_e_200805_ma

Chicago Manual of Style (16th Edition):

Pettigrew, Justin Evans. “The new dynamic of corporate media relations: engaging the press through dialogic components of World Wide Web sites.” 2008. Masters Thesis, University of Georgia. Accessed October 20, 2019. http://purl.galileo.usg.edu/uga_etd/pettigrew_justin_e_200805_ma.

MLA Handbook (7th Edition):

Pettigrew, Justin Evans. “The new dynamic of corporate media relations: engaging the press through dialogic components of World Wide Web sites.” 2008. Web. 20 Oct 2019.

Vancouver:

Pettigrew JE. The new dynamic of corporate media relations: engaging the press through dialogic components of World Wide Web sites. [Internet] [Masters thesis]. University of Georgia; 2008. [cited 2019 Oct 20]. Available from: http://purl.galileo.usg.edu/uga_etd/pettigrew_justin_e_200805_ma.

Council of Science Editors:

Pettigrew JE. The new dynamic of corporate media relations: engaging the press through dialogic components of World Wide Web sites. [Masters Thesis]. University of Georgia; 2008. Available from: http://purl.galileo.usg.edu/uga_etd/pettigrew_justin_e_200805_ma


University of Georgia

4. Browning, Nicholas. Beyond excellence theory: a critical examination of the Grunigian model.

Degree: MA, Journalism and Mass Communication, 2010, University of Georgia

 Excellence theory is perhaps the most critical and dominant paradigm in the discussion and understanding of public relations theory and practice. Unfortunately, this dominance appears… (more)

Subjects/Keywords: Public Relations theory

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APA (6th Edition):

Browning, N. (2010). Beyond excellence theory: a critical examination of the Grunigian model. (Masters Thesis). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/browning_nicholas_201005_ma

Chicago Manual of Style (16th Edition):

Browning, Nicholas. “Beyond excellence theory: a critical examination of the Grunigian model.” 2010. Masters Thesis, University of Georgia. Accessed October 20, 2019. http://purl.galileo.usg.edu/uga_etd/browning_nicholas_201005_ma.

MLA Handbook (7th Edition):

Browning, Nicholas. “Beyond excellence theory: a critical examination of the Grunigian model.” 2010. Web. 20 Oct 2019.

Vancouver:

Browning N. Beyond excellence theory: a critical examination of the Grunigian model. [Internet] [Masters thesis]. University of Georgia; 2010. [cited 2019 Oct 20]. Available from: http://purl.galileo.usg.edu/uga_etd/browning_nicholas_201005_ma.

Council of Science Editors:

Browning N. Beyond excellence theory: a critical examination of the Grunigian model. [Masters Thesis]. University of Georgia; 2010. Available from: http://purl.galileo.usg.edu/uga_etd/browning_nicholas_201005_ma


University of Georgia

5. Simpson, Holly Anne. Students of public relations: motivations and career aspirations.

Degree: MA, Journalism and Mass Communication, 2014, University of Georgia

 This thesis examines the ways in which public relations students differ from other journalism and mass communication students. Results suggest that, compared with other journalism… (more)

Subjects/Keywords: Public Relations Students

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APA (6th Edition):

Simpson, H. A. (2014). Students of public relations: motivations and career aspirations. (Masters Thesis). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/simpson_holly_a_201408_ma

Chicago Manual of Style (16th Edition):

Simpson, Holly Anne. “Students of public relations: motivations and career aspirations.” 2014. Masters Thesis, University of Georgia. Accessed October 20, 2019. http://purl.galileo.usg.edu/uga_etd/simpson_holly_a_201408_ma.

MLA Handbook (7th Edition):

Simpson, Holly Anne. “Students of public relations: motivations and career aspirations.” 2014. Web. 20 Oct 2019.

Vancouver:

Simpson HA. Students of public relations: motivations and career aspirations. [Internet] [Masters thesis]. University of Georgia; 2014. [cited 2019 Oct 20]. Available from: http://purl.galileo.usg.edu/uga_etd/simpson_holly_a_201408_ma.

Council of Science Editors:

Simpson HA. Students of public relations: motivations and career aspirations. [Masters Thesis]. University of Georgia; 2014. Available from: http://purl.galileo.usg.edu/uga_etd/simpson_holly_a_201408_ma


University of Southern California

6. Lin, Yi-Ying Tiffany. How a strategic public relations campaign can enhance the reputation of China's financial public relations industry.

Degree: MA, Strategic Public Relations, 2009, University of Southern California

 With the rapidly growing capital market in China, the Chinese financial public relations industry, which specializes in communicating with businesses, investors and the media, will… (more)

Subjects/Keywords: communication; public relations; financial public relations; investor relations; campaign; capital market

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APA (6th Edition):

Lin, Y. T. (2009). How a strategic public relations campaign can enhance the reputation of China's financial public relations industry. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/402929/rec/3223

Chicago Manual of Style (16th Edition):

Lin, Yi-Ying Tiffany. “How a strategic public relations campaign can enhance the reputation of China's financial public relations industry.” 2009. Masters Thesis, University of Southern California. Accessed October 20, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/402929/rec/3223.

MLA Handbook (7th Edition):

Lin, Yi-Ying Tiffany. “How a strategic public relations campaign can enhance the reputation of China's financial public relations industry.” 2009. Web. 20 Oct 2019.

Vancouver:

Lin YT. How a strategic public relations campaign can enhance the reputation of China's financial public relations industry. [Internet] [Masters thesis]. University of Southern California; 2009. [cited 2019 Oct 20]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/402929/rec/3223.

Council of Science Editors:

Lin YT. How a strategic public relations campaign can enhance the reputation of China's financial public relations industry. [Masters Thesis]. University of Southern California; 2009. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/402929/rec/3223


Eastern Illinois University

7. Percival, Anna L. Dairy, Democracy, & PR: A Political Economic Analysis of Associated Milk Producers, Inc. 1988-1989.

Degree: MA, Communication Studies, 2016, Eastern Illinois University

  This paper, using a political economic approach, explores the communication techniques used during a second-wave of consolidation in the dairy industry in the 1980s.… (more)

Subjects/Keywords: public relations; Industrial Organization; Public Policy; Public Relations and Advertising

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APA (6th Edition):

Percival, A. L. (2016). Dairy, Democracy, & PR: A Political Economic Analysis of Associated Milk Producers, Inc. 1988-1989. (Masters Thesis). Eastern Illinois University. Retrieved from https://thekeep.eiu.edu/theses/2519

Chicago Manual of Style (16th Edition):

Percival, Anna L. “Dairy, Democracy, & PR: A Political Economic Analysis of Associated Milk Producers, Inc. 1988-1989.” 2016. Masters Thesis, Eastern Illinois University. Accessed October 20, 2019. https://thekeep.eiu.edu/theses/2519.

MLA Handbook (7th Edition):

Percival, Anna L. “Dairy, Democracy, & PR: A Political Economic Analysis of Associated Milk Producers, Inc. 1988-1989.” 2016. Web. 20 Oct 2019.

Vancouver:

Percival AL. Dairy, Democracy, & PR: A Political Economic Analysis of Associated Milk Producers, Inc. 1988-1989. [Internet] [Masters thesis]. Eastern Illinois University; 2016. [cited 2019 Oct 20]. Available from: https://thekeep.eiu.edu/theses/2519.

Council of Science Editors:

Percival AL. Dairy, Democracy, & PR: A Political Economic Analysis of Associated Milk Producers, Inc. 1988-1989. [Masters Thesis]. Eastern Illinois University; 2016. Available from: https://thekeep.eiu.edu/theses/2519


University of Southern California

8. Wickham, Joan. The financial crisis: signaling a new order of communications.

Degree: MA, Strategic Public Relations, 2009, University of Southern California

 The financial crisis of 2008 exposed critical weaknesses in some of the world's largest corporations. As problems surfaced, company leadership was forced to answer to… (more)

Subjects/Keywords: investor relations; communication; financial crisis; public relations

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APA (6th Edition):

Wickham, J. (2009). The financial crisis: signaling a new order of communications. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/237394/rec/6713

Chicago Manual of Style (16th Edition):

Wickham, Joan. “The financial crisis: signaling a new order of communications.” 2009. Masters Thesis, University of Southern California. Accessed October 20, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/237394/rec/6713.

MLA Handbook (7th Edition):

Wickham, Joan. “The financial crisis: signaling a new order of communications.” 2009. Web. 20 Oct 2019.

Vancouver:

Wickham J. The financial crisis: signaling a new order of communications. [Internet] [Masters thesis]. University of Southern California; 2009. [cited 2019 Oct 20]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/237394/rec/6713.

Council of Science Editors:

Wickham J. The financial crisis: signaling a new order of communications. [Masters Thesis]. University of Southern California; 2009. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/237394/rec/6713


Miami University

9. Kiambi, Dane Mwirigi. PUBLIC RELATIONS IN KENYA: AN EXPLORATION OF PUBLIC RELATIONS MODELS AND CULTURAL INFLUENCES.

Degree: MA, Speech Communication, 2010, Miami University

 There has not been a single study on the practice of public relations in Kenya despite the country attracting multinational corporations that are increasingly using… (more)

Subjects/Keywords: Communication; Kenya; public relations; public relations models; cultural values; cultural influences; public relations in Kenya; personal influence model; Kenyan public relations practitioners; international public relations; global public relations

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APA (6th Edition):

Kiambi, D. M. (2010). PUBLIC RELATIONS IN KENYA: AN EXPLORATION OF PUBLIC RELATIONS MODELS AND CULTURAL INFLUENCES. (Masters Thesis). Miami University. Retrieved from http://rave.ohiolink.edu/etdc/view?acc_num=miami1282847327

Chicago Manual of Style (16th Edition):

Kiambi, Dane Mwirigi. “PUBLIC RELATIONS IN KENYA: AN EXPLORATION OF PUBLIC RELATIONS MODELS AND CULTURAL INFLUENCES.” 2010. Masters Thesis, Miami University. Accessed October 20, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=miami1282847327.

MLA Handbook (7th Edition):

Kiambi, Dane Mwirigi. “PUBLIC RELATIONS IN KENYA: AN EXPLORATION OF PUBLIC RELATIONS MODELS AND CULTURAL INFLUENCES.” 2010. Web. 20 Oct 2019.

Vancouver:

Kiambi DM. PUBLIC RELATIONS IN KENYA: AN EXPLORATION OF PUBLIC RELATIONS MODELS AND CULTURAL INFLUENCES. [Internet] [Masters thesis]. Miami University; 2010. [cited 2019 Oct 20]. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=miami1282847327.

Council of Science Editors:

Kiambi DM. PUBLIC RELATIONS IN KENYA: AN EXPLORATION OF PUBLIC RELATIONS MODELS AND CULTURAL INFLUENCES. [Masters Thesis]. Miami University; 2010. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=miami1282847327


University of Georgia

10. Rhoten, Cynthia Schnably. Internet tools in the 2008 presidential election: a dialogic approach.

Degree: MA, Journalism and Mass Communication, 2009, University of Georgia

 This intensive case study examines the online tools used by presidential candidates in the 2008 election through the lens of the dialogic theory of public(more)

Subjects/Keywords: Dialogic theory of public relations

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APA (6th Edition):

Rhoten, C. S. (2009). Internet tools in the 2008 presidential election: a dialogic approach. (Masters Thesis). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/rhoten_cynthia_s_200905_ma

Chicago Manual of Style (16th Edition):

Rhoten, Cynthia Schnably. “Internet tools in the 2008 presidential election: a dialogic approach.” 2009. Masters Thesis, University of Georgia. Accessed October 20, 2019. http://purl.galileo.usg.edu/uga_etd/rhoten_cynthia_s_200905_ma.

MLA Handbook (7th Edition):

Rhoten, Cynthia Schnably. “Internet tools in the 2008 presidential election: a dialogic approach.” 2009. Web. 20 Oct 2019.

Vancouver:

Rhoten CS. Internet tools in the 2008 presidential election: a dialogic approach. [Internet] [Masters thesis]. University of Georgia; 2009. [cited 2019 Oct 20]. Available from: http://purl.galileo.usg.edu/uga_etd/rhoten_cynthia_s_200905_ma.

Council of Science Editors:

Rhoten CS. Internet tools in the 2008 presidential election: a dialogic approach. [Masters Thesis]. University of Georgia; 2009. Available from: http://purl.galileo.usg.edu/uga_etd/rhoten_cynthia_s_200905_ma


University of Georgia

11. Kim, Sooyeon. How public relations professionalism influences corporate social responsibility: a survey of practitioners.

Degree: MA, Journalism and Mass Communication, 2006, University of Georgia

 The purpose of this study is to explore how public relations practitioners’ professionalism is associated with their attitudes towards corporate social responsibility. The quantitative on-line… (more)

Subjects/Keywords: Public relations

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APA (6th Edition):

Kim, S. (2006). How public relations professionalism influences corporate social responsibility: a survey of practitioners. (Masters Thesis). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/kim_sooyeon_200608_ma

Chicago Manual of Style (16th Edition):

Kim, Sooyeon. “How public relations professionalism influences corporate social responsibility: a survey of practitioners.” 2006. Masters Thesis, University of Georgia. Accessed October 20, 2019. http://purl.galileo.usg.edu/uga_etd/kim_sooyeon_200608_ma.

MLA Handbook (7th Edition):

Kim, Sooyeon. “How public relations professionalism influences corporate social responsibility: a survey of practitioners.” 2006. Web. 20 Oct 2019.

Vancouver:

Kim S. How public relations professionalism influences corporate social responsibility: a survey of practitioners. [Internet] [Masters thesis]. University of Georgia; 2006. [cited 2019 Oct 20]. Available from: http://purl.galileo.usg.edu/uga_etd/kim_sooyeon_200608_ma.

Council of Science Editors:

Kim S. How public relations professionalism influences corporate social responsibility: a survey of practitioners. [Masters Thesis]. University of Georgia; 2006. Available from: http://purl.galileo.usg.edu/uga_etd/kim_sooyeon_200608_ma


University of Georgia

12. Zurita, Patricia Cecilia. We are socially responsible: a framing analysis of corporate public relations and their corporate social responsibility messages.

Degree: MA, Journalism and Mass Communication, 2006, University of Georgia

 Framing, a resourceful tool in political communication and sociology, offers similar versatility in the realm of public relations. This study elaborates on the questions of… (more)

Subjects/Keywords: Public Relations

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APA (6th Edition):

Zurita, P. C. (2006). We are socially responsible: a framing analysis of corporate public relations and their corporate social responsibility messages. (Masters Thesis). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/zurita_patricia_c_200608_ma

Chicago Manual of Style (16th Edition):

Zurita, Patricia Cecilia. “We are socially responsible: a framing analysis of corporate public relations and their corporate social responsibility messages.” 2006. Masters Thesis, University of Georgia. Accessed October 20, 2019. http://purl.galileo.usg.edu/uga_etd/zurita_patricia_c_200608_ma.

MLA Handbook (7th Edition):

Zurita, Patricia Cecilia. “We are socially responsible: a framing analysis of corporate public relations and their corporate social responsibility messages.” 2006. Web. 20 Oct 2019.

Vancouver:

Zurita PC. We are socially responsible: a framing analysis of corporate public relations and their corporate social responsibility messages. [Internet] [Masters thesis]. University of Georgia; 2006. [cited 2019 Oct 20]. Available from: http://purl.galileo.usg.edu/uga_etd/zurita_patricia_c_200608_ma.

Council of Science Editors:

Zurita PC. We are socially responsible: a framing analysis of corporate public relations and their corporate social responsibility messages. [Masters Thesis]. University of Georgia; 2006. Available from: http://purl.galileo.usg.edu/uga_etd/zurita_patricia_c_200608_ma


University of Georgia

13. Poffenberger, Cama Dyan. A double standard: women leaders in public relations and corporate communications.

Degree: MA, Journalism and Mass Communication, 2007, University of Georgia

 Over the last 20 years, the feminization of public relations has affected the public relations field concerning the status of the profession, gender inequities, salary… (more)

Subjects/Keywords: Feminization of public relations

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APA (6th Edition):

Poffenberger, C. D. (2007). A double standard: women leaders in public relations and corporate communications. (Masters Thesis). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/poffenberger_cama_d_200705_ma

Chicago Manual of Style (16th Edition):

Poffenberger, Cama Dyan. “A double standard: women leaders in public relations and corporate communications.” 2007. Masters Thesis, University of Georgia. Accessed October 20, 2019. http://purl.galileo.usg.edu/uga_etd/poffenberger_cama_d_200705_ma.

MLA Handbook (7th Edition):

Poffenberger, Cama Dyan. “A double standard: women leaders in public relations and corporate communications.” 2007. Web. 20 Oct 2019.

Vancouver:

Poffenberger CD. A double standard: women leaders in public relations and corporate communications. [Internet] [Masters thesis]. University of Georgia; 2007. [cited 2019 Oct 20]. Available from: http://purl.galileo.usg.edu/uga_etd/poffenberger_cama_d_200705_ma.

Council of Science Editors:

Poffenberger CD. A double standard: women leaders in public relations and corporate communications. [Masters Thesis]. University of Georgia; 2007. Available from: http://purl.galileo.usg.edu/uga_etd/poffenberger_cama_d_200705_ma


Purdue University

14. Yue, Cen. Strategic public relations management in China.

Degree: MA, Communication, 2016, Purdue University

  The purpose of this study was to explore the current status of the strategic public relations management in China. This study is the first… (more)

Subjects/Keywords: Communication and the arts; Chinese public relations; Excellent study; Generic principles; Global public relations; Public relations; Strategic public relations management; Communication

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APA (6th Edition):

Yue, C. (2016). Strategic public relations management in China. (Thesis). Purdue University. Retrieved from https://docs.lib.purdue.edu/open_access_theses/911

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Yue, Cen. “Strategic public relations management in China.” 2016. Thesis, Purdue University. Accessed October 20, 2019. https://docs.lib.purdue.edu/open_access_theses/911.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Yue, Cen. “Strategic public relations management in China.” 2016. Web. 20 Oct 2019.

Vancouver:

Yue C. Strategic public relations management in China. [Internet] [Thesis]. Purdue University; 2016. [cited 2019 Oct 20]. Available from: https://docs.lib.purdue.edu/open_access_theses/911.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Yue C. Strategic public relations management in China. [Thesis]. Purdue University; 2016. Available from: https://docs.lib.purdue.edu/open_access_theses/911

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Southern California

15. Johnson, Christine Marie. A call for a new code of responsibility: the value of establishing a CSR reporting standard.

Degree: MA, Strategic Public Relations, 2009, University of Southern California

 We are now living in an era that calls for an increased demand of responsibility. With a lack of trust in business, consumers are more… (more)

Subjects/Keywords: CSR; corporate responsibility; public relations

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APA (6th Edition):

Johnson, C. M. (2009). A call for a new code of responsibility: the value of establishing a CSR reporting standard. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/237841/rec/57

Chicago Manual of Style (16th Edition):

Johnson, Christine Marie. “A call for a new code of responsibility: the value of establishing a CSR reporting standard.” 2009. Masters Thesis, University of Southern California. Accessed October 20, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/237841/rec/57.

MLA Handbook (7th Edition):

Johnson, Christine Marie. “A call for a new code of responsibility: the value of establishing a CSR reporting standard.” 2009. Web. 20 Oct 2019.

Vancouver:

Johnson CM. A call for a new code of responsibility: the value of establishing a CSR reporting standard. [Internet] [Masters thesis]. University of Southern California; 2009. [cited 2019 Oct 20]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/237841/rec/57.

Council of Science Editors:

Johnson CM. A call for a new code of responsibility: the value of establishing a CSR reporting standard. [Masters Thesis]. University of Southern California; 2009. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/237841/rec/57


University of Southern California

16. Wu, Xuelu. Tailoring pharmaceutical public relations strategies to different markets: a case study of the launching strategies of Gardasil in the U.S. and China.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 This thesis will conduct a comparative study of Merck & Co.’s launches of Gardasil in the U.S. and China. Gardasil is a vaccine for use… (more)

Subjects/Keywords: international markets; public relations; Gardasil

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APA (6th Edition):

Wu, X. (2014). Tailoring pharmaceutical public relations strategies to different markets: a case study of the launching strategies of Gardasil in the U.S. and China. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/432894/rec/6305

Chicago Manual of Style (16th Edition):

Wu, Xuelu. “Tailoring pharmaceutical public relations strategies to different markets: a case study of the launching strategies of Gardasil in the U.S. and China.” 2014. Masters Thesis, University of Southern California. Accessed October 20, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/432894/rec/6305.

MLA Handbook (7th Edition):

Wu, Xuelu. “Tailoring pharmaceutical public relations strategies to different markets: a case study of the launching strategies of Gardasil in the U.S. and China.” 2014. Web. 20 Oct 2019.

Vancouver:

Wu X. Tailoring pharmaceutical public relations strategies to different markets: a case study of the launching strategies of Gardasil in the U.S. and China. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2019 Oct 20]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/432894/rec/6305.

Council of Science Editors:

Wu X. Tailoring pharmaceutical public relations strategies to different markets: a case study of the launching strategies of Gardasil in the U.S. and China. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/432894/rec/6305


University of Southern California

17. Herrera-Green, Elise. Introverts in public relations: how the industry can nurture them into the practice.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 The public relations industry calls for practitioners who are open, outgoing, and thoroughly enjoy the social aspect of the field. Given this personality type in… (more)

Subjects/Keywords: public relations; introvert; extravert; communications

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APA (6th Edition):

Herrera-Green, E. (2014). Introverts in public relations: how the industry can nurture them into the practice. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/433081/rec/3612

Chicago Manual of Style (16th Edition):

Herrera-Green, Elise. “Introverts in public relations: how the industry can nurture them into the practice.” 2014. Masters Thesis, University of Southern California. Accessed October 20, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/433081/rec/3612.

MLA Handbook (7th Edition):

Herrera-Green, Elise. “Introverts in public relations: how the industry can nurture them into the practice.” 2014. Web. 20 Oct 2019.

Vancouver:

Herrera-Green E. Introverts in public relations: how the industry can nurture them into the practice. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2019 Oct 20]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/433081/rec/3612.

Council of Science Editors:

Herrera-Green E. Introverts in public relations: how the industry can nurture them into the practice. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/433081/rec/3612


University of Southern California

18. Keogh, Kirsten Carlson. Breaking new ground: defending and learning from the founding fathers of public relations.

Degree: MA, Strategic Public Relations, 2013, University of Southern California

 The Development of Early Modern Public Relations ❧ This paper examines the development, transformation and role of the early modern public relations profession. It analyzes… (more)

Subjects/Keywords: PR; Bernays; public relations; history

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APA (6th Edition):

Keogh, K. C. (2013). Breaking new ground: defending and learning from the founding fathers of public relations. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/304504/rec/1160

Chicago Manual of Style (16th Edition):

Keogh, Kirsten Carlson. “Breaking new ground: defending and learning from the founding fathers of public relations.” 2013. Masters Thesis, University of Southern California. Accessed October 20, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/304504/rec/1160.

MLA Handbook (7th Edition):

Keogh, Kirsten Carlson. “Breaking new ground: defending and learning from the founding fathers of public relations.” 2013. Web. 20 Oct 2019.

Vancouver:

Keogh KC. Breaking new ground: defending and learning from the founding fathers of public relations. [Internet] [Masters thesis]. University of Southern California; 2013. [cited 2019 Oct 20]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/304504/rec/1160.

Council of Science Editors:

Keogh KC. Breaking new ground: defending and learning from the founding fathers of public relations. [Masters Thesis]. University of Southern California; 2013. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/304504/rec/1160


University of Southern California

19. Xu, Yunjie. Cultural practices & communications of Disney's worldwide parks.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 This thesis will discuss how Disney theme parks manage their communications and cultural practices across the globe. The thesis will start at the beginning with… (more)

Subjects/Keywords: communications; cross-cultural; public relations

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APA (6th Edition):

Xu, Y. (2012). Cultural practices & communications of Disney's worldwide parks. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/86086/rec/1728

Chicago Manual of Style (16th Edition):

Xu, Yunjie. “Cultural practices & communications of Disney's worldwide parks.” 2012. Masters Thesis, University of Southern California. Accessed October 20, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/86086/rec/1728.

MLA Handbook (7th Edition):

Xu, Yunjie. “Cultural practices & communications of Disney's worldwide parks.” 2012. Web. 20 Oct 2019.

Vancouver:

Xu Y. Cultural practices & communications of Disney's worldwide parks. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2019 Oct 20]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/86086/rec/1728.

Council of Science Editors:

Xu Y. Cultural practices & communications of Disney's worldwide parks. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/86086/rec/1728


University of Southern California

20. Fossler, Jonathan. Public relations implications for regulation of health blogs.

Degree: MA, Strategic Public Relations, 2013, University of Southern California

 Health blogs are an electronic medium in which writers create health promotion, health advocacy, and health advice. Since the late nineties, health blogs have increased… (more)

Subjects/Keywords: health blogs; public relations

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APA (6th Edition):

Fossler, J. (2013). Public relations implications for regulation of health blogs. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/311507/rec/5323

Chicago Manual of Style (16th Edition):

Fossler, Jonathan. “Public relations implications for regulation of health blogs.” 2013. Masters Thesis, University of Southern California. Accessed October 20, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/311507/rec/5323.

MLA Handbook (7th Edition):

Fossler, Jonathan. “Public relations implications for regulation of health blogs.” 2013. Web. 20 Oct 2019.

Vancouver:

Fossler J. Public relations implications for regulation of health blogs. [Internet] [Masters thesis]. University of Southern California; 2013. [cited 2019 Oct 20]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/311507/rec/5323.

Council of Science Editors:

Fossler J. Public relations implications for regulation of health blogs. [Masters Thesis]. University of Southern California; 2013. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/311507/rec/5323


Eastern Illinois University

21. Fenton, Michael. Promoting a Galaxy Far, Far Away: Changes in Promotional Strategies Seen in Star Wars Marketing Campaigns.

Degree: MA, Communication Studies, 2018, Eastern Illinois University

  This piece examines promotional material from the Star Wars campaigns for The Phantom Menace in 1999 and The Force Awakens in 2015 to find… (more)

Subjects/Keywords: Public Relations and Advertising

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APA (6th Edition):

Fenton, M. (2018). Promoting a Galaxy Far, Far Away: Changes in Promotional Strategies Seen in Star Wars Marketing Campaigns. (Masters Thesis). Eastern Illinois University. Retrieved from https://thekeep.eiu.edu/theses/3680

Chicago Manual of Style (16th Edition):

Fenton, Michael. “Promoting a Galaxy Far, Far Away: Changes in Promotional Strategies Seen in Star Wars Marketing Campaigns.” 2018. Masters Thesis, Eastern Illinois University. Accessed October 20, 2019. https://thekeep.eiu.edu/theses/3680.

MLA Handbook (7th Edition):

Fenton, Michael. “Promoting a Galaxy Far, Far Away: Changes in Promotional Strategies Seen in Star Wars Marketing Campaigns.” 2018. Web. 20 Oct 2019.

Vancouver:

Fenton M. Promoting a Galaxy Far, Far Away: Changes in Promotional Strategies Seen in Star Wars Marketing Campaigns. [Internet] [Masters thesis]. Eastern Illinois University; 2018. [cited 2019 Oct 20]. Available from: https://thekeep.eiu.edu/theses/3680.

Council of Science Editors:

Fenton M. Promoting a Galaxy Far, Far Away: Changes in Promotional Strategies Seen in Star Wars Marketing Campaigns. [Masters Thesis]. Eastern Illinois University; 2018. Available from: https://thekeep.eiu.edu/theses/3680


Eastern Illinois University

22. Furstenau, Nathan. At the Intersections of Dialogue, Social Media, and Crisis Communication: A Case Study of Consolidated Edison's Communicative Response to Superstorm Sandy.

Degree: MA, Communication Studies, 2014, Eastern Illinois University

  Crisis is constantly lurking in the shadows for organizations, and leaders must be prepared to respond when it strikes. Traditional organization-stakeholder communication models have… (more)

Subjects/Keywords: Public Relations and Advertising

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APA (6th Edition):

Furstenau, N. (2014). At the Intersections of Dialogue, Social Media, and Crisis Communication: A Case Study of Consolidated Edison's Communicative Response to Superstorm Sandy. (Masters Thesis). Eastern Illinois University. Retrieved from https://thekeep.eiu.edu/theses/1300

Chicago Manual of Style (16th Edition):

Furstenau, Nathan. “At the Intersections of Dialogue, Social Media, and Crisis Communication: A Case Study of Consolidated Edison's Communicative Response to Superstorm Sandy.” 2014. Masters Thesis, Eastern Illinois University. Accessed October 20, 2019. https://thekeep.eiu.edu/theses/1300.

MLA Handbook (7th Edition):

Furstenau, Nathan. “At the Intersections of Dialogue, Social Media, and Crisis Communication: A Case Study of Consolidated Edison's Communicative Response to Superstorm Sandy.” 2014. Web. 20 Oct 2019.

Vancouver:

Furstenau N. At the Intersections of Dialogue, Social Media, and Crisis Communication: A Case Study of Consolidated Edison's Communicative Response to Superstorm Sandy. [Internet] [Masters thesis]. Eastern Illinois University; 2014. [cited 2019 Oct 20]. Available from: https://thekeep.eiu.edu/theses/1300.

Council of Science Editors:

Furstenau N. At the Intersections of Dialogue, Social Media, and Crisis Communication: A Case Study of Consolidated Edison's Communicative Response to Superstorm Sandy. [Masters Thesis]. Eastern Illinois University; 2014. Available from: https://thekeep.eiu.edu/theses/1300


Eastern Illinois University

23. Alexander, Jamie M. Shame on You: An Analysis of Guilt-Based Advertising Strategies Directed at Parents.

Degree: MA, Communication Studies, 2016, Eastern Illinois University

  This thesis examines print advertisements in Parents, a popular parenting magazine, for a period of two years. This study uses critical discourse analysis to… (more)

Subjects/Keywords: Public Relations and Advertising

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APA (6th Edition):

Alexander, J. M. (2016). Shame on You: An Analysis of Guilt-Based Advertising Strategies Directed at Parents. (Masters Thesis). Eastern Illinois University. Retrieved from https://thekeep.eiu.edu/theses/2502

Chicago Manual of Style (16th Edition):

Alexander, Jamie M. “Shame on You: An Analysis of Guilt-Based Advertising Strategies Directed at Parents.” 2016. Masters Thesis, Eastern Illinois University. Accessed October 20, 2019. https://thekeep.eiu.edu/theses/2502.

MLA Handbook (7th Edition):

Alexander, Jamie M. “Shame on You: An Analysis of Guilt-Based Advertising Strategies Directed at Parents.” 2016. Web. 20 Oct 2019.

Vancouver:

Alexander JM. Shame on You: An Analysis of Guilt-Based Advertising Strategies Directed at Parents. [Internet] [Masters thesis]. Eastern Illinois University; 2016. [cited 2019 Oct 20]. Available from: https://thekeep.eiu.edu/theses/2502.

Council of Science Editors:

Alexander JM. Shame on You: An Analysis of Guilt-Based Advertising Strategies Directed at Parents. [Masters Thesis]. Eastern Illinois University; 2016. Available from: https://thekeep.eiu.edu/theses/2502


University of Akron

24. Parks, Elyse. In the Event of a Crisis: Crisis Public Relations Plan for Mount Vernon Nazarene University.

Degree: MA, Communication, 2010, University of Akron

 Crises happen indiscriminately and without warning to organizations of every type. Institutions of higher education are places where students can pursue education to brighten their… (more)

Subjects/Keywords: crisis public relations; crisis management; crisis; public relations

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APA (6th Edition):

Parks, E. (2010). In the Event of a Crisis: Crisis Public Relations Plan for Mount Vernon Nazarene University. (Masters Thesis). University of Akron. Retrieved from http://rave.ohiolink.edu/etdc/view?acc_num=akron1279675345

Chicago Manual of Style (16th Edition):

Parks, Elyse. “In the Event of a Crisis: Crisis Public Relations Plan for Mount Vernon Nazarene University.” 2010. Masters Thesis, University of Akron. Accessed October 20, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=akron1279675345.

MLA Handbook (7th Edition):

Parks, Elyse. “In the Event of a Crisis: Crisis Public Relations Plan for Mount Vernon Nazarene University.” 2010. Web. 20 Oct 2019.

Vancouver:

Parks E. In the Event of a Crisis: Crisis Public Relations Plan for Mount Vernon Nazarene University. [Internet] [Masters thesis]. University of Akron; 2010. [cited 2019 Oct 20]. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=akron1279675345.

Council of Science Editors:

Parks E. In the Event of a Crisis: Crisis Public Relations Plan for Mount Vernon Nazarene University. [Masters Thesis]. University of Akron; 2010. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=akron1279675345


University of Southern California

25. Ramirez, Irene. The nuances of Hispanic public relations in the United States.

Degree: MA, Strategic Public Relations, 2010, University of Southern California

 U.S. Hispanics are the fastest growing minority segment in America. They are backed by tremendous spending power and make for a promising consumer segment. However,… (more)

Subjects/Keywords: Hispanic market; Hispanic public relations; Latino; public relations

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APA (6th Edition):

Ramirez, I. (2010). The nuances of Hispanic public relations in the United States. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/307179/rec/7028

Chicago Manual of Style (16th Edition):

Ramirez, Irene. “The nuances of Hispanic public relations in the United States.” 2010. Masters Thesis, University of Southern California. Accessed October 20, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/307179/rec/7028.

MLA Handbook (7th Edition):

Ramirez, Irene. “The nuances of Hispanic public relations in the United States.” 2010. Web. 20 Oct 2019.

Vancouver:

Ramirez I. The nuances of Hispanic public relations in the United States. [Internet] [Masters thesis]. University of Southern California; 2010. [cited 2019 Oct 20]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/307179/rec/7028.

Council of Science Editors:

Ramirez I. The nuances of Hispanic public relations in the United States. [Masters Thesis]. University of Southern California; 2010. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/307179/rec/7028

26. Avetisyan, Tatevik. Exploratory study of public relations in Armenia : global view on local practice.

Degree: MA, 2011, Ball State University

Public relations has been expanding internationally during the last few decades. This has generated interest for public relations research in different parts of the world.… (more)

Subjects/Keywords: Public relations – Armenia (Republic); Public relations personnel – Armenia (Republic) – Attitudes.

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APA (6th Edition):

Avetisyan, T. (2011). Exploratory study of public relations in Armenia : global view on local practice. (Masters Thesis). Ball State University. Retrieved from http://cardinalscholar.bsu.edu/handle/123456789/194724

Chicago Manual of Style (16th Edition):

Avetisyan, Tatevik. “Exploratory study of public relations in Armenia : global view on local practice.” 2011. Masters Thesis, Ball State University. Accessed October 20, 2019. http://cardinalscholar.bsu.edu/handle/123456789/194724.

MLA Handbook (7th Edition):

Avetisyan, Tatevik. “Exploratory study of public relations in Armenia : global view on local practice.” 2011. Web. 20 Oct 2019.

Vancouver:

Avetisyan T. Exploratory study of public relations in Armenia : global view on local practice. [Internet] [Masters thesis]. Ball State University; 2011. [cited 2019 Oct 20]. Available from: http://cardinalscholar.bsu.edu/handle/123456789/194724.

Council of Science Editors:

Avetisyan T. Exploratory study of public relations in Armenia : global view on local practice. [Masters Thesis]. Ball State University; 2011. Available from: http://cardinalscholar.bsu.edu/handle/123456789/194724

27. Souto, Jessica A. Determining the professional role of sport information.

Degree: MA, 2014, Ball State University

 Through public relations roles research, this study re-examines the dominant role of sport information professionals. Broom and Smith (1979) identified four primary roles for public(more)

Subjects/Keywords: College sports  – Public relations  – United States; Public relations personnel  – United States; Public relations personnel  – United States  – Attitudes

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APA (6th Edition):

Souto, J. A. (2014). Determining the professional role of sport information. (Masters Thesis). Ball State University. Retrieved from http://cardinalscholar.bsu.edu/handle/123456789/199254

Chicago Manual of Style (16th Edition):

Souto, Jessica A. “Determining the professional role of sport information.” 2014. Masters Thesis, Ball State University. Accessed October 20, 2019. http://cardinalscholar.bsu.edu/handle/123456789/199254.

MLA Handbook (7th Edition):

Souto, Jessica A. “Determining the professional role of sport information.” 2014. Web. 20 Oct 2019.

Vancouver:

Souto JA. Determining the professional role of sport information. [Internet] [Masters thesis]. Ball State University; 2014. [cited 2019 Oct 20]. Available from: http://cardinalscholar.bsu.edu/handle/123456789/199254.

Council of Science Editors:

Souto JA. Determining the professional role of sport information. [Masters Thesis]. Ball State University; 2014. Available from: http://cardinalscholar.bsu.edu/handle/123456789/199254

28. Siler, Megan N. Telling the story of women's contributions to public relations : a content analysis of three public relations industry publications, 2001-2005.

Degree: MA, 2009, Ball State University

 This study examines the representation of women in public relations industry publications. The three publications published by the Public Relations Society of America and International… (more)

Subjects/Keywords: Women public relations personnel; Public relations – Authorship; Public relations tactics; Communication world (San Francisco, Calif. : 1983); Strategist

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APA (6th Edition):

Siler, M. N. (2009). Telling the story of women's contributions to public relations : a content analysis of three public relations industry publications, 2001-2005. (Masters Thesis). Ball State University. Retrieved from http://cardinalscholar.bsu.edu/handle/123456789/193806

Chicago Manual of Style (16th Edition):

Siler, Megan N. “Telling the story of women's contributions to public relations : a content analysis of three public relations industry publications, 2001-2005.” 2009. Masters Thesis, Ball State University. Accessed October 20, 2019. http://cardinalscholar.bsu.edu/handle/123456789/193806.

MLA Handbook (7th Edition):

Siler, Megan N. “Telling the story of women's contributions to public relations : a content analysis of three public relations industry publications, 2001-2005.” 2009. Web. 20 Oct 2019.

Vancouver:

Siler MN. Telling the story of women's contributions to public relations : a content analysis of three public relations industry publications, 2001-2005. [Internet] [Masters thesis]. Ball State University; 2009. [cited 2019 Oct 20]. Available from: http://cardinalscholar.bsu.edu/handle/123456789/193806.

Council of Science Editors:

Siler MN. Telling the story of women's contributions to public relations : a content analysis of three public relations industry publications, 2001-2005. [Masters Thesis]. Ball State University; 2009. Available from: http://cardinalscholar.bsu.edu/handle/123456789/193806


University of Southern California

29. Pung, Sha-Lene. Strangers on the home ground: the challenges and opportunities international students face in seeking employment within the U.S. public relations industry.

Degree: MA, Strategic Public Relations, 2015, University of Southern California

 The field of public relations is becoming increasingly globalized, not only in terms of international clients but also within the student body of public relations(more)

Subjects/Keywords: international students; foreign students; public relations education; public relations graduate programs; international graduate employment; international graduate opportunities; public relations diversity

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APA (6th Edition):

Pung, S. (2015). Strangers on the home ground: the challenges and opportunities international students face in seeking employment within the U.S. public relations industry. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/543755/rec/6071

Chicago Manual of Style (16th Edition):

Pung, Sha-Lene. “Strangers on the home ground: the challenges and opportunities international students face in seeking employment within the U.S. public relations industry.” 2015. Masters Thesis, University of Southern California. Accessed October 20, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/543755/rec/6071.

MLA Handbook (7th Edition):

Pung, Sha-Lene. “Strangers on the home ground: the challenges and opportunities international students face in seeking employment within the U.S. public relations industry.” 2015. Web. 20 Oct 2019.

Vancouver:

Pung S. Strangers on the home ground: the challenges and opportunities international students face in seeking employment within the U.S. public relations industry. [Internet] [Masters thesis]. University of Southern California; 2015. [cited 2019 Oct 20]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/543755/rec/6071.

Council of Science Editors:

Pung S. Strangers on the home ground: the challenges and opportunities international students face in seeking employment within the U.S. public relations industry. [Masters Thesis]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/543755/rec/6071


University of Southern California

30. Perez-Silva, Alessandra. Sports PR trends in the second decade of the 21st century: why sports legends' non-profits work.

Degree: MA, Strategic Public Relations, 2010, University of Southern California

 With every conceivable sport being integrated into the lives of Americans via television and the internet, athletes have become worldwide celebrities. It is now becoming… (more)

Subjects/Keywords: public relations; sports public relations; non-profits; non-profit organizations; sports; sports non-profits; journalism; communication; strategic public relations

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APA (6th Edition):

Perez-Silva, A. (2010). Sports PR trends in the second decade of the 21st century: why sports legends' non-profits work. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/310082/rec/6012

Chicago Manual of Style (16th Edition):

Perez-Silva, Alessandra. “Sports PR trends in the second decade of the 21st century: why sports legends' non-profits work.” 2010. Masters Thesis, University of Southern California. Accessed October 20, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/310082/rec/6012.

MLA Handbook (7th Edition):

Perez-Silva, Alessandra. “Sports PR trends in the second decade of the 21st century: why sports legends' non-profits work.” 2010. Web. 20 Oct 2019.

Vancouver:

Perez-Silva A. Sports PR trends in the second decade of the 21st century: why sports legends' non-profits work. [Internet] [Masters thesis]. University of Southern California; 2010. [cited 2019 Oct 20]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/310082/rec/6012.

Council of Science Editors:

Perez-Silva A. Sports PR trends in the second decade of the 21st century: why sports legends' non-profits work. [Masters Thesis]. University of Southern California; 2010. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/310082/rec/6012

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