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You searched for subject:(Product endorsement). Showing records 1 – 11 of 11 total matches.

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University of Georgia

1. Han, Kyoo-Hoon. The effects of dispositional and situational attributions on evaluative responses to noncelebrity testimonial advertising.

Degree: PhD, Journalism, 2004, University of Georgia

 Testimonial advertising has been widely used to convey brand recommendations using an endorser or a group of endorsers on behalf of the advertiser. This type… (more)

Subjects/Keywords: Product Endorsement

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APA (6th Edition):

Han, K. (2004). The effects of dispositional and situational attributions on evaluative responses to noncelebrity testimonial advertising. (Doctoral Dissertation). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/han_kyoo-hoon_200412_phd

Chicago Manual of Style (16th Edition):

Han, Kyoo-Hoon. “The effects of dispositional and situational attributions on evaluative responses to noncelebrity testimonial advertising.” 2004. Doctoral Dissertation, University of Georgia. Accessed June 05, 2020. http://purl.galileo.usg.edu/uga_etd/han_kyoo-hoon_200412_phd.

MLA Handbook (7th Edition):

Han, Kyoo-Hoon. “The effects of dispositional and situational attributions on evaluative responses to noncelebrity testimonial advertising.” 2004. Web. 05 Jun 2020.

Vancouver:

Han K. The effects of dispositional and situational attributions on evaluative responses to noncelebrity testimonial advertising. [Internet] [Doctoral dissertation]. University of Georgia; 2004. [cited 2020 Jun 05]. Available from: http://purl.galileo.usg.edu/uga_etd/han_kyoo-hoon_200412_phd.

Council of Science Editors:

Han K. The effects of dispositional and situational attributions on evaluative responses to noncelebrity testimonial advertising. [Doctoral Dissertation]. University of Georgia; 2004. Available from: http://purl.galileo.usg.edu/uga_etd/han_kyoo-hoon_200412_phd


NSYSU

2. Li, Yu-Wei. Taking off a doctorâs white coat? Advertising effects of doctor endorsement.

Degree: Master, Institute of Marketing Communication, 2018, NSYSU

 In recent years, quite a few scandals related to the food and supply industry have gained publicity in Taiwanâs market. Many businesses rely on expert… (more)

Subjects/Keywords: product type; endorsement style; multi-role presentation; multi-person endorsement; doctor endorsement

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APA (6th Edition):

Li, Y. (2018). Taking off a doctorâs white coat? Advertising effects of doctor endorsement. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0623118-205039

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Li, Yu-Wei. “Taking off a doctorâs white coat? Advertising effects of doctor endorsement.” 2018. Thesis, NSYSU. Accessed June 05, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0623118-205039.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Li, Yu-Wei. “Taking off a doctorâs white coat? Advertising effects of doctor endorsement.” 2018. Web. 05 Jun 2020.

Vancouver:

Li Y. Taking off a doctorâs white coat? Advertising effects of doctor endorsement. [Internet] [Thesis]. NSYSU; 2018. [cited 2020 Jun 05]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0623118-205039.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Li Y. Taking off a doctorâs white coat? Advertising effects of doctor endorsement. [Thesis]. NSYSU; 2018. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0623118-205039

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Rochester Institute of Technology

3. Veras Victoria, Vanessa. Consistency and Inconsistency in Celebrity Endorsements.

Degree: MS, School of Communication (CLA), 2015, Rochester Institute of Technology

  The purpose of this study was to evaluate consumer attitudes towards brands when exposed to celebrity endorsements in cases where the personality of the… (more)

Subjects/Keywords: Brand; Brands; Celebrity; Identities; Product endorsement

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APA (6th Edition):

Veras Victoria, V. (2015). Consistency and Inconsistency in Celebrity Endorsements. (Masters Thesis). Rochester Institute of Technology. Retrieved from https://scholarworks.rit.edu/theses/8927

Chicago Manual of Style (16th Edition):

Veras Victoria, Vanessa. “Consistency and Inconsistency in Celebrity Endorsements.” 2015. Masters Thesis, Rochester Institute of Technology. Accessed June 05, 2020. https://scholarworks.rit.edu/theses/8927.

MLA Handbook (7th Edition):

Veras Victoria, Vanessa. “Consistency and Inconsistency in Celebrity Endorsements.” 2015. Web. 05 Jun 2020.

Vancouver:

Veras Victoria V. Consistency and Inconsistency in Celebrity Endorsements. [Internet] [Masters thesis]. Rochester Institute of Technology; 2015. [cited 2020 Jun 05]. Available from: https://scholarworks.rit.edu/theses/8927.

Council of Science Editors:

Veras Victoria V. Consistency and Inconsistency in Celebrity Endorsements. [Masters Thesis]. Rochester Institute of Technology; 2015. Available from: https://scholarworks.rit.edu/theses/8927

4. Birgersson, Fanny; Ragnvaldsson, Jonas. Konsumentens uppfattning av Influencer Marketing på Instagram : En experimentell studie på Source Credibility, Köpintention och Varumärkesattityd.

Degree: Engineering and Business, 2018, University of Borås

Sociala medier har under senare år växt och blivit en integrerad del av människors vardag. Tillväxten i populariteten av sociala medier har resulterat i… (more)

Subjects/Keywords: Influencer marketing; Multiple product endorsement; Celebrity endorsement; Source Credibility; Purchase intention; Brand attitude; Influencer marketing; Multiple product endorsement; celebrity endorsement; Source credibility; Köpintention; Varumärkesattityd; Business Administration; Företagsekonomi

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APA (6th Edition):

Birgersson, Fanny; Ragnvaldsson, J. (2018). Konsumentens uppfattning av Influencer Marketing på Instagram : En experimentell studie på Source Credibility, Köpintention och Varumärkesattityd. (Thesis). University of Borås. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14587

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Birgersson, Fanny; Ragnvaldsson, Jonas. “Konsumentens uppfattning av Influencer Marketing på Instagram : En experimentell studie på Source Credibility, Köpintention och Varumärkesattityd.” 2018. Thesis, University of Borås. Accessed June 05, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14587.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Birgersson, Fanny; Ragnvaldsson, Jonas. “Konsumentens uppfattning av Influencer Marketing på Instagram : En experimentell studie på Source Credibility, Köpintention och Varumärkesattityd.” 2018. Web. 05 Jun 2020.

Vancouver:

Birgersson, Fanny; Ragnvaldsson J. Konsumentens uppfattning av Influencer Marketing på Instagram : En experimentell studie på Source Credibility, Köpintention och Varumärkesattityd. [Internet] [Thesis]. University of Borås; 2018. [cited 2020 Jun 05]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14587.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Birgersson, Fanny; Ragnvaldsson J. Konsumentens uppfattning av Influencer Marketing på Instagram : En experimentell studie på Source Credibility, Köpintention och Varumärkesattityd. [Thesis]. University of Borås; 2018. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14587

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Missouri – Columbia

5. Walsh, Lauren M. The beauty of celebrity endorsements : a study on audience reception of celebrity endorsed cosmetics with a view through the lens of upper-class and middle-class women.

Degree: 2011, University of Missouri – Columbia

 [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Advertisers constantly compete for consumers' attention and business. Thus, it is imperative for advertisers… (more)

Subjects/Keywords: parasocial interaction; product awareness; purchase intent; celebrity endorsement

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APA (6th Edition):

Walsh, L. M. (2011). The beauty of celebrity endorsements : a study on audience reception of celebrity endorsed cosmetics with a view through the lens of upper-class and middle-class women. (Thesis). University of Missouri – Columbia. Retrieved from http://hdl.handle.net/10355/14918

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Walsh, Lauren M. “The beauty of celebrity endorsements : a study on audience reception of celebrity endorsed cosmetics with a view through the lens of upper-class and middle-class women.” 2011. Thesis, University of Missouri – Columbia. Accessed June 05, 2020. http://hdl.handle.net/10355/14918.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Walsh, Lauren M. “The beauty of celebrity endorsements : a study on audience reception of celebrity endorsed cosmetics with a view through the lens of upper-class and middle-class women.” 2011. Web. 05 Jun 2020.

Vancouver:

Walsh LM. The beauty of celebrity endorsements : a study on audience reception of celebrity endorsed cosmetics with a view through the lens of upper-class and middle-class women. [Internet] [Thesis]. University of Missouri – Columbia; 2011. [cited 2020 Jun 05]. Available from: http://hdl.handle.net/10355/14918.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Walsh LM. The beauty of celebrity endorsements : a study on audience reception of celebrity endorsed cosmetics with a view through the lens of upper-class and middle-class women. [Thesis]. University of Missouri – Columbia; 2011. Available from: http://hdl.handle.net/10355/14918

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Halmstad University

6. Malmberg, Sofia. Influencer Marketing av miljövänliga livsmedel: Att nå Millennials i den digitala miljön.

Degree: Engineering and Science, 2017, Halmstad University

  Influencer Marketing är relativt nytt och ingen naturlig del av de flesta företags strategier. Däremot ökar det i popularitet. Detta innebär att företag behöver… (more)

Subjects/Keywords: Celebrity Endorsement; e-Word-of-Mouth; Influencer; Influencer Marketing; Instagram; Millennials; Product Placement; Produktplacering; Sociala medier; Stealth Marketing; Twostep flow theory och Visuell kommunikation.; Business Administration; Företagsekonomi

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APA (6th Edition):

Malmberg, S. (2017). Influencer Marketing av miljövänliga livsmedel: Att nå Millennials i den digitala miljön. (Thesis). Halmstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-34196

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Malmberg, Sofia. “Influencer Marketing av miljövänliga livsmedel: Att nå Millennials i den digitala miljön.” 2017. Thesis, Halmstad University. Accessed June 05, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-34196.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Malmberg, Sofia. “Influencer Marketing av miljövänliga livsmedel: Att nå Millennials i den digitala miljön.” 2017. Web. 05 Jun 2020.

Vancouver:

Malmberg S. Influencer Marketing av miljövänliga livsmedel: Att nå Millennials i den digitala miljön. [Internet] [Thesis]. Halmstad University; 2017. [cited 2020 Jun 05]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-34196.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Malmberg S. Influencer Marketing av miljövänliga livsmedel: Att nå Millennials i den digitala miljön. [Thesis]. Halmstad University; 2017. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-34196

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Florida

7. Yang, Wei-Hsuan. Will Consumers' Level Of Knowledge Influence Their Attitudes Toward Celebrity-Endorsed Products?.

Degree: M.Adv., Advertising - Journalism and Communications, 2010, University of Florida

 The main purpose of this study was to examine whether consumers knowledge influences their attitudes and purchase intentions when they confront advertisements with different degrees… (more)

Subjects/Keywords: Advertising research; Brands; Celebrities; Celebrity endorsement; Consumer research; Digital cameras; Knowledge; Mathematical congruence; Psychological attitudes; Subject indexing; brand, celebrity, consumer, endorsement, product

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Yang, W. (2010). Will Consumers' Level Of Knowledge Influence Their Attitudes Toward Celebrity-Endorsed Products?. (Masters Thesis). University of Florida. Retrieved from https://ufdc.ufl.edu/UFE0042193

Chicago Manual of Style (16th Edition):

Yang, Wei-Hsuan. “Will Consumers' Level Of Knowledge Influence Their Attitudes Toward Celebrity-Endorsed Products?.” 2010. Masters Thesis, University of Florida. Accessed June 05, 2020. https://ufdc.ufl.edu/UFE0042193.

MLA Handbook (7th Edition):

Yang, Wei-Hsuan. “Will Consumers' Level Of Knowledge Influence Their Attitudes Toward Celebrity-Endorsed Products?.” 2010. Web. 05 Jun 2020.

Vancouver:

Yang W. Will Consumers' Level Of Knowledge Influence Their Attitudes Toward Celebrity-Endorsed Products?. [Internet] [Masters thesis]. University of Florida; 2010. [cited 2020 Jun 05]. Available from: https://ufdc.ufl.edu/UFE0042193.

Council of Science Editors:

Yang W. Will Consumers' Level Of Knowledge Influence Their Attitudes Toward Celebrity-Endorsed Products?. [Masters Thesis]. University of Florida; 2010. Available from: https://ufdc.ufl.edu/UFE0042193

8. Asmara, Michelle Rose. Celebrity Endorsements and a New Kind of Product Placement.

Degree: MA, Media Studies, 2012, Penn State University

 This study aims to discover the effectiveness of a new type of product placement in the form of a “candid” photograph of an endorser using… (more)

Subjects/Keywords: celebrity endorsement; product placement; source characteristics; source credibility; meaning transfer; likability; brand integration

…3
 
 
 
 
 combination of celebrity endorsement and brand integration into the… …just that. Both celebrities and product placements have been found to make product promotions… …Reijmersdal et al. 2009). This study hypothesizes that a new kind of product placement in the… …form of placed “candid” photographs of celebrities using a product they are paid to endorse… …appearance (at least) of a celebrity using a product in real life is very important… 

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APA (6th Edition):

Asmara, M. R. (2012). Celebrity Endorsements and a New Kind of Product Placement. (Masters Thesis). Penn State University. Retrieved from https://etda.libraries.psu.edu/catalog/13951

Chicago Manual of Style (16th Edition):

Asmara, Michelle Rose. “Celebrity Endorsements and a New Kind of Product Placement.” 2012. Masters Thesis, Penn State University. Accessed June 05, 2020. https://etda.libraries.psu.edu/catalog/13951.

MLA Handbook (7th Edition):

Asmara, Michelle Rose. “Celebrity Endorsements and a New Kind of Product Placement.” 2012. Web. 05 Jun 2020.

Vancouver:

Asmara MR. Celebrity Endorsements and a New Kind of Product Placement. [Internet] [Masters thesis]. Penn State University; 2012. [cited 2020 Jun 05]. Available from: https://etda.libraries.psu.edu/catalog/13951.

Council of Science Editors:

Asmara MR. Celebrity Endorsements and a New Kind of Product Placement. [Masters Thesis]. Penn State University; 2012. Available from: https://etda.libraries.psu.edu/catalog/13951

9. Bubphapant, Jitpisut. The Effects of Online Third-party Opinions toward Consumer Purchasing Decision on Cosmetic Products in the Thai Market.

Degree: Sustainable Development of Society and Technology, 2012, Mälardalen University

   Title:  The effects of online third-party opinions toward Consumer Purchasing Decision on cosmetics products in Thai market Seminar date: June 4th , 2012 Course:… (more)

Subjects/Keywords: Online; third-part opinions; third-party endorsement; consumer purchasing decision; cosmetics; product involvement; source credibility; expert review; consumer review; consumer decision journey; Thai market

…27 Table 3 Product Involvement finding… …Third-party product reviews usually provide product information (e.g., basic features… …different review formats” (Chen & Xie, 2005, p. 220). In the online aspect, product… …offering online third-party product reviews.” (Chen & Xie, 2005, p. 218) It appears… …product blogs are more credible than reading product information in the form of ads or news… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Bubphapant, J. (2012). The Effects of Online Third-party Opinions toward Consumer Purchasing Decision on Cosmetic Products in the Thai Market. (Thesis). Mälardalen University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-15000

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Bubphapant, Jitpisut. “The Effects of Online Third-party Opinions toward Consumer Purchasing Decision on Cosmetic Products in the Thai Market.” 2012. Thesis, Mälardalen University. Accessed June 05, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-15000.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Bubphapant, Jitpisut. “The Effects of Online Third-party Opinions toward Consumer Purchasing Decision on Cosmetic Products in the Thai Market.” 2012. Web. 05 Jun 2020.

Vancouver:

Bubphapant J. The Effects of Online Third-party Opinions toward Consumer Purchasing Decision on Cosmetic Products in the Thai Market. [Internet] [Thesis]. Mälardalen University; 2012. [cited 2020 Jun 05]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-15000.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Bubphapant J. The Effects of Online Third-party Opinions toward Consumer Purchasing Decision on Cosmetic Products in the Thai Market. [Thesis]. Mälardalen University; 2012. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-15000

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

10. Malm, Sebastian Fause. Why should they trust you? : Effects on brand trust in online gaming communities.

Degree: 2015, Luleå University of Technology

As the world gets more and more connected through the World Wide Web new challenges arise – and new opportunities starts to grow. How… (more)

Subjects/Keywords: Social Behaviour Law; Samhälls-; beteendevetenskap; juridik; brand trust; brand familiarity; celebrity endorsement; gaming; social media; live streaming; twitch; azubu; video on demand; relationship; product placement; online gaming; attitudes; peripherals; gaming accessories; online communities; communities; razer; social gaming; gaming industry; e-sport; e-sport events; online events; youtube; brand loyalty

…attitudes towards product placement and celebrity endorsement affects brand trust. The goal is to… …brand community, brand trust, product placement, celebrity endorsement and brand familiarity… …Endorsement Product placement often involves a celebrity that eithers vouches for or uses a product… …product placement and combining this with celebrity endorsement companies can target a market… …Product placement and celebrity endorsement increases brand equity and brand trust (Spry et… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Malm, S. F. (2015). Why should they trust you? : Effects on brand trust in online gaming communities. (Thesis). Luleå University of Technology. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-52083

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Malm, Sebastian Fause. “Why should they trust you? : Effects on brand trust in online gaming communities.” 2015. Thesis, Luleå University of Technology. Accessed June 05, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-52083.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Malm, Sebastian Fause. “Why should they trust you? : Effects on brand trust in online gaming communities.” 2015. Web. 05 Jun 2020.

Vancouver:

Malm SF. Why should they trust you? : Effects on brand trust in online gaming communities. [Internet] [Thesis]. Luleå University of Technology; 2015. [cited 2020 Jun 05]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-52083.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Malm SF. Why should they trust you? : Effects on brand trust in online gaming communities. [Thesis]. Luleå University of Technology; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-52083

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

11. Jeon, Yunheui. The effect of athlete celebrity endorsement on attitude toward brand and purchase intention.

Degree: 2018, Marshall University

 In today’s intense marketing environment, the use of celebrity endorsers in advertising is a popular strategy to promote products over the competitors. Prior research has… (more)

Subjects/Keywords: athlete celebrity; athlete endorsement; celebrity endorser-consumer congruence; celebrity endorser credibility; celebrity endorser-product congruence; the match-up hypothesis; <; p>; Communication in marketing.<; /p>; <; p>; Consumers  – Attitudes.<; /p>; <; p>; Marketing.<; /p>;

…celebrity endorsement studies, and further discussed under the name of product match-up hypothesis… …source models explaining the endorsement effect depending on the different types of product… …product fit, as perceived by consumers, the higher the level of endorsement effectiveness. The… …29 Figure 3 Measurement Model for the Athlete Celebrity Endorser-Product Congruence… …research has studied that the endorser-product congruence (Kamins & Gupta, 1994; Till… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Jeon, Y. (2018). The effect of athlete celebrity endorsement on attitude toward brand and purchase intention. (Thesis). Marshall University. Retrieved from https://mds.marshall.edu/etd/1188

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Jeon, Yunheui. “The effect of athlete celebrity endorsement on attitude toward brand and purchase intention.” 2018. Thesis, Marshall University. Accessed June 05, 2020. https://mds.marshall.edu/etd/1188.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Jeon, Yunheui. “The effect of athlete celebrity endorsement on attitude toward brand and purchase intention.” 2018. Web. 05 Jun 2020.

Vancouver:

Jeon Y. The effect of athlete celebrity endorsement on attitude toward brand and purchase intention. [Internet] [Thesis]. Marshall University; 2018. [cited 2020 Jun 05]. Available from: https://mds.marshall.edu/etd/1188.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Jeon Y. The effect of athlete celebrity endorsement on attitude toward brand and purchase intention. [Thesis]. Marshall University; 2018. Available from: https://mds.marshall.edu/etd/1188

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

.