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You searched for subject:(Print advertisements). Showing records 1 – 11 of 11 total matches.

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University of Louisville

1. Jiang, Chun. The content and critical metaphor analysis of illustrated print advertisements in China.

Degree: PhD, 2010, University of Louisville

  This dissertation takes Chinese advertisements as the research subjects to see in what way a quantifiable large number of advertisements with its metaphorical nature… (more)

Subjects/Keywords: Critical metaphor analysis; Identity; Advertisements; Chinese illustrated; Ideology; Print advertisements

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Jiang, C. (2010). The content and critical metaphor analysis of illustrated print advertisements in China. (Doctoral Dissertation). University of Louisville. Retrieved from 10.18297/etd/688 ; https://ir.library.louisville.edu/etd/688

Chicago Manual of Style (16th Edition):

Jiang, Chun. “The content and critical metaphor analysis of illustrated print advertisements in China.” 2010. Doctoral Dissertation, University of Louisville. Accessed June 05, 2020. 10.18297/etd/688 ; https://ir.library.louisville.edu/etd/688.

MLA Handbook (7th Edition):

Jiang, Chun. “The content and critical metaphor analysis of illustrated print advertisements in China.” 2010. Web. 05 Jun 2020.

Vancouver:

Jiang C. The content and critical metaphor analysis of illustrated print advertisements in China. [Internet] [Doctoral dissertation]. University of Louisville; 2010. [cited 2020 Jun 05]. Available from: 10.18297/etd/688 ; https://ir.library.louisville.edu/etd/688.

Council of Science Editors:

Jiang C. The content and critical metaphor analysis of illustrated print advertisements in China. [Doctoral Dissertation]. University of Louisville; 2010. Available from: 10.18297/etd/688 ; https://ir.library.louisville.edu/etd/688

2. Keli Cristina Theobald. Duloren: o interdito como estratÃgia publicitÃria.

Degree: 2007, Universidade Estadual do Oeste do Parana

The everyday life of modern man has been suffering an avalanche of non-verbal texts. In their eagerness to appear and be noticeable, billboards, advertisements, cartoons… (more)

Subjects/Keywords: Propaganda; LETRAS; ComunicaÃÃo nÃo verbal; print advertisements; Interdito; image; Duloren; interdict

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APA (6th Edition):

Theobald, K. C. (2007). Duloren: o interdito como estratÃgia publicitÃria. (Thesis). Universidade Estadual do Oeste do Parana. Retrieved from http://tede.unioeste.br/tede//tde_busca/arquivo.php?codArquivo=157

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Theobald, Keli Cristina. “Duloren: o interdito como estratÃgia publicitÃria.” 2007. Thesis, Universidade Estadual do Oeste do Parana. Accessed June 05, 2020. http://tede.unioeste.br/tede//tde_busca/arquivo.php?codArquivo=157.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Theobald, Keli Cristina. “Duloren: o interdito como estratÃgia publicitÃria.” 2007. Web. 05 Jun 2020.

Vancouver:

Theobald KC. Duloren: o interdito como estratÃgia publicitÃria. [Internet] [Thesis]. Universidade Estadual do Oeste do Parana; 2007. [cited 2020 Jun 05]. Available from: http://tede.unioeste.br/tede//tde_busca/arquivo.php?codArquivo=157.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Theobald KC. Duloren: o interdito como estratÃgia publicitÃria. [Thesis]. Universidade Estadual do Oeste do Parana; 2007. Available from: http://tede.unioeste.br/tede//tde_busca/arquivo.php?codArquivo=157

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

3. Chakraborty, Debashish. Humour in advertising; Cartoons and caricatures in Indian print advertisements.

Degree: 2015, Assam University

newline

Advertising Media, Cartoons, Indian Print Advertisements

Advisors/Committee Members: Goswami, Meghali, Nagaraj, K V.

Subjects/Keywords: Advertising Media; Cartoons; Indian Print Advertisements

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chakraborty, D. (2015). Humour in advertising; Cartoons and caricatures in Indian print advertisements. (Thesis). Assam University. Retrieved from http://shodhganga.inflibnet.ac.in/handle/10603/50046

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chakraborty, Debashish. “Humour in advertising; Cartoons and caricatures in Indian print advertisements.” 2015. Thesis, Assam University. Accessed June 05, 2020. http://shodhganga.inflibnet.ac.in/handle/10603/50046.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chakraborty, Debashish. “Humour in advertising; Cartoons and caricatures in Indian print advertisements.” 2015. Web. 05 Jun 2020.

Vancouver:

Chakraborty D. Humour in advertising; Cartoons and caricatures in Indian print advertisements. [Internet] [Thesis]. Assam University; 2015. [cited 2020 Jun 05]. Available from: http://shodhganga.inflibnet.ac.in/handle/10603/50046.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chakraborty D. Humour in advertising; Cartoons and caricatures in Indian print advertisements. [Thesis]. Assam University; 2015. Available from: http://shodhganga.inflibnet.ac.in/handle/10603/50046

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

4. Janos, Lisa M. The Use of Visual Metaphors in Print Advertisements.

Degree: MS, Department of Communication (CLA), 2014, Rochester Institute of Technology

  This study examined advertisements in which metaphorical comparisons were made between cosmetic/beauty products and food. The purpose was to identify what rhetorical themes emerged… (more)

Subjects/Keywords: Print advertisements; Semiotics; Visual metaphor

…VISUAL METAPHORS IN PRINT ADS 7 The Use of Visual Metaphors in Print Advertisements… …most persuasive message possible through their print advertisements. However, with nearly 50… …are portraying their products as fruit or food in their print advertisements. One must… …semiotic approach will be used to analyze the selected print advertisements. Harrison (2008… …of magazine content being advertisements, efforts must be put forth not only to persuade… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Janos, L. M. (2014). The Use of Visual Metaphors in Print Advertisements. (Masters Thesis). Rochester Institute of Technology. Retrieved from https://scholarworks.rit.edu/theses/8492

Chicago Manual of Style (16th Edition):

Janos, Lisa M. “The Use of Visual Metaphors in Print Advertisements.” 2014. Masters Thesis, Rochester Institute of Technology. Accessed June 05, 2020. https://scholarworks.rit.edu/theses/8492.

MLA Handbook (7th Edition):

Janos, Lisa M. “The Use of Visual Metaphors in Print Advertisements.” 2014. Web. 05 Jun 2020.

Vancouver:

Janos LM. The Use of Visual Metaphors in Print Advertisements. [Internet] [Masters thesis]. Rochester Institute of Technology; 2014. [cited 2020 Jun 05]. Available from: https://scholarworks.rit.edu/theses/8492.

Council of Science Editors:

Janos LM. The Use of Visual Metaphors in Print Advertisements. [Masters Thesis]. Rochester Institute of Technology; 2014. Available from: https://scholarworks.rit.edu/theses/8492


NSYSU

5. Chen, Jyun-Yu. Research on the Fit Between Different Types of Endorsers, Mental Simulations and Color Tones in Sports Advertising.

Degree: Master, Institute of Marketing Communication, 2018, NSYSU

 Nowadays, in sports print ads practices, sports brands usually use celebrities or amateurs of two types of endorsers to show the brand image or product… (more)

Subjects/Keywords: sports print advertisements; construal-level theory; sports advertising endorsers; advertising color tone; mental simulation

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APA (6th Edition):

Chen, J. (2018). Research on the Fit Between Different Types of Endorsers, Mental Simulations and Color Tones in Sports Advertising. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0620118-222813

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chen, Jyun-Yu. “Research on the Fit Between Different Types of Endorsers, Mental Simulations and Color Tones in Sports Advertising.” 2018. Thesis, NSYSU. Accessed June 05, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0620118-222813.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chen, Jyun-Yu. “Research on the Fit Between Different Types of Endorsers, Mental Simulations and Color Tones in Sports Advertising.” 2018. Web. 05 Jun 2020.

Vancouver:

Chen J. Research on the Fit Between Different Types of Endorsers, Mental Simulations and Color Tones in Sports Advertising. [Internet] [Thesis]. NSYSU; 2018. [cited 2020 Jun 05]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0620118-222813.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen J. Research on the Fit Between Different Types of Endorsers, Mental Simulations and Color Tones in Sports Advertising. [Thesis]. NSYSU; 2018. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0620118-222813

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Rochester Institute of Technology

6. McAllister, Cindy Kay. English language and culture cues found in advertisements in selected print publications for deaf and hard of hearing people.

Degree: Department of Communication (CLA), 2008, Rochester Institute of Technology

 hard This research investigated advertisements in Deaf Life and Deaf Rochester News use of written English and culture cues to communicate to deaf and hard… (more)

Subjects/Keywords: Advertisements; Deaf and hearing; English culture; Print publications

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APA (6th Edition):

McAllister, C. K. (2008). English language and culture cues found in advertisements in selected print publications for deaf and hard of hearing people. (Thesis). Rochester Institute of Technology. Retrieved from https://scholarworks.rit.edu/theses/3075

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

McAllister, Cindy Kay. “English language and culture cues found in advertisements in selected print publications for deaf and hard of hearing people.” 2008. Thesis, Rochester Institute of Technology. Accessed June 05, 2020. https://scholarworks.rit.edu/theses/3075.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

McAllister, Cindy Kay. “English language and culture cues found in advertisements in selected print publications for deaf and hard of hearing people.” 2008. Web. 05 Jun 2020.

Vancouver:

McAllister CK. English language and culture cues found in advertisements in selected print publications for deaf and hard of hearing people. [Internet] [Thesis]. Rochester Institute of Technology; 2008. [cited 2020 Jun 05]. Available from: https://scholarworks.rit.edu/theses/3075.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

McAllister CK. English language and culture cues found in advertisements in selected print publications for deaf and hard of hearing people. [Thesis]. Rochester Institute of Technology; 2008. Available from: https://scholarworks.rit.edu/theses/3075

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Guelph

7. Ejaz, Muneeb. Comparative Advertising: Effect of Medium Change on Ad Format Effectiveness .

Degree: 2018, University of Guelph

 Previous research on comparative advertising indicates how brands may use advertising to compare and contrast their own products and services with those of a competing… (more)

Subjects/Keywords: comparative advertising; Marketing and Consumer Studies; Memory Recall; Purchase Intention; Print and Online advertisements; Ad Format; Medium

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APA (6th Edition):

Ejaz, M. (2018). Comparative Advertising: Effect of Medium Change on Ad Format Effectiveness . (Thesis). University of Guelph. Retrieved from https://atrium.lib.uoguelph.ca/xmlui/handle/10214/12996

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ejaz, Muneeb. “Comparative Advertising: Effect of Medium Change on Ad Format Effectiveness .” 2018. Thesis, University of Guelph. Accessed June 05, 2020. https://atrium.lib.uoguelph.ca/xmlui/handle/10214/12996.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ejaz, Muneeb. “Comparative Advertising: Effect of Medium Change on Ad Format Effectiveness .” 2018. Web. 05 Jun 2020.

Vancouver:

Ejaz M. Comparative Advertising: Effect of Medium Change on Ad Format Effectiveness . [Internet] [Thesis]. University of Guelph; 2018. [cited 2020 Jun 05]. Available from: https://atrium.lib.uoguelph.ca/xmlui/handle/10214/12996.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ejaz M. Comparative Advertising: Effect of Medium Change on Ad Format Effectiveness . [Thesis]. University of Guelph; 2018. Available from: https://atrium.lib.uoguelph.ca/xmlui/handle/10214/12996

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Halmstad University

8. Jörninge, Fridha. The Language of Advertising : A qualitative study of gender representation in print advertisements.

Degree: Humanities (HUM), 2014, Halmstad University

  The purpose of this essay was to investigate and highlight the strengths and shortcomings of Critical Discourse Analysis and Feminist Critical Discourse Analysis when… (more)

Subjects/Keywords: Print advertisements; gender representation; sexist language; Feminist Critical Discourse Analysis; Critical Discourse Analysis; FCDA; CDA; General Language Studies and Linguistics; Jämförande språkvetenskap och allmän lingvistik

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APA (6th Edition):

Jörninge, F. (2014). The Language of Advertising : A qualitative study of gender representation in print advertisements. (Thesis). Halmstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-26604

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Jörninge, Fridha. “The Language of Advertising : A qualitative study of gender representation in print advertisements.” 2014. Thesis, Halmstad University. Accessed June 05, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-26604.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Jörninge, Fridha. “The Language of Advertising : A qualitative study of gender representation in print advertisements.” 2014. Web. 05 Jun 2020.

Vancouver:

Jörninge F. The Language of Advertising : A qualitative study of gender representation in print advertisements. [Internet] [Thesis]. Halmstad University; 2014. [cited 2020 Jun 05]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-26604.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Jörninge F. The Language of Advertising : A qualitative study of gender representation in print advertisements. [Thesis]. Halmstad University; 2014. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-26604

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Vienna

9. Grubor, Tamara. Language of advertising.

Degree: 2019, University of Vienna

Werbung wird am häufigsten als eine Förderung von Waren und Dienstleistungen definiert, die zu einem besseren Verkauf von beiden führt (Leech, 1966; Cook, 2001). Um… (more)

Subjects/Keywords: 18.04 Englische Sprache; Werbung / Sprache / Diskursanalyse / literarische Instrumente / Printwerbung / Wortspiele / Metaphern / Intertextualität / Apple Inc. / Steve Jobs; advertising / language / discourse analysis / literary devices / print advertisements / puns / metaphors / intertextuality / Apple Inc. / Steve Jobs

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Grubor, T. (2019). Language of advertising. (Thesis). University of Vienna. Retrieved from http://othes.univie.ac.at/56170/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Grubor, Tamara. “Language of advertising.” 2019. Thesis, University of Vienna. Accessed June 05, 2020. http://othes.univie.ac.at/56170/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Grubor, Tamara. “Language of advertising.” 2019. Web. 05 Jun 2020.

Vancouver:

Grubor T. Language of advertising. [Internet] [Thesis]. University of Vienna; 2019. [cited 2020 Jun 05]. Available from: http://othes.univie.ac.at/56170/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Grubor T. Language of advertising. [Thesis]. University of Vienna; 2019. Available from: http://othes.univie.ac.at/56170/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Stirling

10. Wallace, Shaun. Fugitive Slave Advertisements and the Rebelliousness of Enslaved People in Georgia and Maryland, 1790-1810.

Degree: PhD, 2017, University of Stirling

 This dissertation is a systematic investigation of fugitive slave advertisements aiming to understand the nature of fugitives’ rebelliousness in Georgia and Maryland between 1790 and… (more)

Subjects/Keywords: slavery; United States; history; rebellion; rebelliousness; fugitive; fugitive slave; advertisement; fugitive slave advertisements; print; print culture; America; early national; early national period; runaway; runaway slaves; database; fugitive slave database; prosopography; artful; qualitative; quantitative; statistics; literacy; reading and writing; reading; writing; slave narratives; Frederick Douglass; Georgia; Maryland; Virginia; South Carolina; Atlantic Studies; Enslaved; Slave Trade; American Studies; Fugitive slaves Georgia History.; Georgia History 1775-1865; Fugitive slaves Maryland History; Maryland History 1775-1865; Advertising United States History; Fugitive slaves

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wallace, S. (2017). Fugitive Slave Advertisements and the Rebelliousness of Enslaved People in Georgia and Maryland, 1790-1810. (Doctoral Dissertation). University of Stirling. Retrieved from http://hdl.handle.net/1893/26591

Chicago Manual of Style (16th Edition):

Wallace, Shaun. “Fugitive Slave Advertisements and the Rebelliousness of Enslaved People in Georgia and Maryland, 1790-1810.” 2017. Doctoral Dissertation, University of Stirling. Accessed June 05, 2020. http://hdl.handle.net/1893/26591.

MLA Handbook (7th Edition):

Wallace, Shaun. “Fugitive Slave Advertisements and the Rebelliousness of Enslaved People in Georgia and Maryland, 1790-1810.” 2017. Web. 05 Jun 2020.

Vancouver:

Wallace S. Fugitive Slave Advertisements and the Rebelliousness of Enslaved People in Georgia and Maryland, 1790-1810. [Internet] [Doctoral dissertation]. University of Stirling; 2017. [cited 2020 Jun 05]. Available from: http://hdl.handle.net/1893/26591.

Council of Science Editors:

Wallace S. Fugitive Slave Advertisements and the Rebelliousness of Enslaved People in Georgia and Maryland, 1790-1810. [Doctoral Dissertation]. University of Stirling; 2017. Available from: http://hdl.handle.net/1893/26591


University of Florida

11. Rhoads, Jaclyn Sherman. Design Elements that Create Consistent Visual Identities in Advertising A Qualitative Content Analysis of Beauty Product Campaigns Comparing Magazine Advertisements with Their Web Sites.

Degree: M.Adv., Advertising - Journalism and Communications, 2007, University of Florida

 In the growing retail market, companies are looking to differentiate themselves from increasing competition online and in stores. Advertisers have to differentiate themselves in the… (more)

Subjects/Keywords: Advertising campaigns; Bottles; Brands; Cream; Logos; Product lines; Skin; Typographic fonts; Typographies; Women; advertisements, advertising, analysis, beauty, brand, campaign, cohesive, cohesiveness, color, consistency, consistent, content, design, elements, graphic, identities, identity, image, layout, logo, magazine, online, print, qualitative, sites, typography, visual, web, websites

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Rhoads, J. S. (2007). Design Elements that Create Consistent Visual Identities in Advertising A Qualitative Content Analysis of Beauty Product Campaigns Comparing Magazine Advertisements with Their Web Sites. (Masters Thesis). University of Florida. Retrieved from https://ufdc.ufl.edu/UFE0020800

Chicago Manual of Style (16th Edition):

Rhoads, Jaclyn Sherman. “Design Elements that Create Consistent Visual Identities in Advertising A Qualitative Content Analysis of Beauty Product Campaigns Comparing Magazine Advertisements with Their Web Sites.” 2007. Masters Thesis, University of Florida. Accessed June 05, 2020. https://ufdc.ufl.edu/UFE0020800.

MLA Handbook (7th Edition):

Rhoads, Jaclyn Sherman. “Design Elements that Create Consistent Visual Identities in Advertising A Qualitative Content Analysis of Beauty Product Campaigns Comparing Magazine Advertisements with Their Web Sites.” 2007. Web. 05 Jun 2020.

Vancouver:

Rhoads JS. Design Elements that Create Consistent Visual Identities in Advertising A Qualitative Content Analysis of Beauty Product Campaigns Comparing Magazine Advertisements with Their Web Sites. [Internet] [Masters thesis]. University of Florida; 2007. [cited 2020 Jun 05]. Available from: https://ufdc.ufl.edu/UFE0020800.

Council of Science Editors:

Rhoads JS. Design Elements that Create Consistent Visual Identities in Advertising A Qualitative Content Analysis of Beauty Product Campaigns Comparing Magazine Advertisements with Their Web Sites. [Masters Thesis]. University of Florida; 2007. Available from: https://ufdc.ufl.edu/UFE0020800

.