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You searched for subject:(Online personalisation). Showing records 1 – 3 of 3 total matches.

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University of New South Wales

1. Manorot, Marisamarie. Debunking the personalisation-privacy paradox.

Degree: Management, 2019, University of New South Wales

Online personalisation offered through the Internet enables retailers to provide customers with contents and services that are tailored based on the customers’ personal information. In general, online personalisation improves the customers’ engagement and buying process, which in turn increases the retailers’ revenue. Paradoxically, although more online personalisation should benefit customers, due to privacy concerns, customers may be hesitant to use online personalisation services. The ‘personalisation-privacy paradox’ has often been studied with the utility maximisation theory. This thesis aims to enrich our understanding on online personalisation in two ways by, first, empirically verifying the assumptions made by the utility maximisation theory and, second, by adding a perspective of trust to the study of online personalisation. To do so, a two-(high vs. low online personalisation) by-two (high vs. low-value calculation) factorial design experiment of an online computer purchase scenario was presented to 232 Australian online consumers. The regression results from the experiment confirmed the following: (1) the value calculation, a core utility maximisation assumption, improves purchase outcomes; (2) the trust propensity moderates the effect of online personalisation on purchase outcomes; and (3) online personalisation improves the consumer’s trust perception towards a retailer. The results of this thesis support the utility maximisation theory and suggest that a retailer should undertake online personalisation as a business strategy to build a long-term relationship with customers. Advisors/Committee Members: Lui, Steven , Management, Australian School of Business, UNSW, Kim, Jimi, Management, Australian School of Business, UNSW.

Subjects/Keywords: Online personalisation

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Manorot, M. (2019). Debunking the personalisation-privacy paradox. (Masters Thesis). University of New South Wales. Retrieved from http://handle.unsw.edu.au/1959.4/65547 ; https://unsworks.unsw.edu.au/fapi/datastream/unsworks:64735/SOURCE02?view=true

Chicago Manual of Style (16th Edition):

Manorot, Marisamarie. “Debunking the personalisation-privacy paradox.” 2019. Masters Thesis, University of New South Wales. Accessed November 24, 2020. http://handle.unsw.edu.au/1959.4/65547 ; https://unsworks.unsw.edu.au/fapi/datastream/unsworks:64735/SOURCE02?view=true.

MLA Handbook (7th Edition):

Manorot, Marisamarie. “Debunking the personalisation-privacy paradox.” 2019. Web. 24 Nov 2020.

Vancouver:

Manorot M. Debunking the personalisation-privacy paradox. [Internet] [Masters thesis]. University of New South Wales; 2019. [cited 2020 Nov 24]. Available from: http://handle.unsw.edu.au/1959.4/65547 ; https://unsworks.unsw.edu.au/fapi/datastream/unsworks:64735/SOURCE02?view=true.

Council of Science Editors:

Manorot M. Debunking the personalisation-privacy paradox. [Masters Thesis]. University of New South Wales; 2019. Available from: http://handle.unsw.edu.au/1959.4/65547 ; https://unsworks.unsw.edu.au/fapi/datastream/unsworks:64735/SOURCE02?view=true


Queensland University of Technology

2. Doig, Jennifer Michelle. Impact of online privacy concerns and brand reputation on consumer willingness to provide personal information.

Degree: 2016, Queensland University of Technology

The aim of this research was to identify the role of brand reputation in encouraging consumer willingness to provide personal data online, for the benefits of personalisation. This study extends on Malhotra, Kim and Agarwal’s (2004) Internet Users Information Privacy Concerns Model, and uses the theoretical underpinning of Social Contract Theory to assess how brand reputation moderates the relationship between trusting beliefs and perceived value (Privacy Calculus framework) with willingness to give personal information. The research is highly relevant as most privacy research undertaken to date focuses on consumer related concerns. Very little research exists examining the role of brand reputation and online privacy. Practical implications of this research include gaining knowledge as to how to minimise online privacy concerns; improve brand reputation; and provide insight on how to reduce consumer resistance to the collection of personal information and encourage consumer opt-in.

Subjects/Keywords: Behavioural Targeting; Brand Reputation; Online privacy; Personalisation; Privacy; Privacy Calculus

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Doig, J. M. (2016). Impact of online privacy concerns and brand reputation on consumer willingness to provide personal information. (Thesis). Queensland University of Technology. Retrieved from http://eprints.qut.edu.au/91648/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Doig, Jennifer Michelle. “Impact of online privacy concerns and brand reputation on consumer willingness to provide personal information.” 2016. Thesis, Queensland University of Technology. Accessed November 24, 2020. http://eprints.qut.edu.au/91648/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Doig, Jennifer Michelle. “Impact of online privacy concerns and brand reputation on consumer willingness to provide personal information.” 2016. Web. 24 Nov 2020.

Vancouver:

Doig JM. Impact of online privacy concerns and brand reputation on consumer willingness to provide personal information. [Internet] [Thesis]. Queensland University of Technology; 2016. [cited 2020 Nov 24]. Available from: http://eprints.qut.edu.au/91648/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Doig JM. Impact of online privacy concerns and brand reputation on consumer willingness to provide personal information. [Thesis]. Queensland University of Technology; 2016. Available from: http://eprints.qut.edu.au/91648/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Jönköping University

3. Frehse, Julia; Brezgina, Irina. Is E-personalisation a danger for the customers privacy? : A study on JIBS students.

Degree: Business Administration, 2008, Jönköping University

Background: From a marketing perspective, personalisation of online advertising is a very promising way of reaching customers and will play an increasingly important role in the future. Personalisation on the Internet is far more widespread than in the offline world and can cover all online interactions when it comes to the question of what information to personalise. It directly relates to the issue of privacy of personal data and creates a need for a privacy policy that clarifies the relation between personalisation and privacy. Problem: Personalisation represents one of the main advantages of the Internet and al-lows marketers to target individual customers directly and adapt their marketing communications to the user’s preferences and needs. On the one hand, personalisation can give customers access to better service, products and communication and provides an experience of one. On the other, privacy issues related to the Internet and personalisation in particular are a contemporary topic of growing interest. Internet users are increasingly aware of the fact that websites collect information about them and their privacy concerns are growing. Personal information is necessary for personalising advertisements. Therefore, this development contradicts the customer’s increased demand for personalisation and the trend towards narrowly targeted marketing. Purpose: The purpose of this thesis is to explore if personalised online advertising could be perceived as a danger to customer’s privacy or on the other hand, facilitate the purchase decision process. Method: In order to answer the purpose and the research questions, a survey has been conducted with 152 JIBS students asking them about their opinion on e-advertising and their fears about it. After the questionnaires had been collected, different analysis such as univariate analysis and bivariate analysis has been done using SPSS. Conclusions: In summary it can be said that the respondent’s general perception of personalised e-ads is negative; they do not believe that they make shopping easier and they see a danger for their privacy in how companies collect the customer’s information and use it.

Subjects/Keywords: Online Advertisement or E-advertising; E-Personalisation; Online Purchasing Decision; E-privacy; Business studies; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Frehse, Julia; Brezgina, I. (2008). Is E-personalisation a danger for the customers privacy? : A study on JIBS students. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1342

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Frehse, Julia; Brezgina, Irina. “Is E-personalisation a danger for the customers privacy? : A study on JIBS students.” 2008. Thesis, Jönköping University. Accessed November 24, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1342.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Frehse, Julia; Brezgina, Irina. “Is E-personalisation a danger for the customers privacy? : A study on JIBS students.” 2008. Web. 24 Nov 2020.

Vancouver:

Frehse, Julia; Brezgina I. Is E-personalisation a danger for the customers privacy? : A study on JIBS students. [Internet] [Thesis]. Jönköping University; 2008. [cited 2020 Nov 24]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1342.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Frehse, Julia; Brezgina I. Is E-personalisation a danger for the customers privacy? : A study on JIBS students. [Thesis]. Jönköping University; 2008. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1342

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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