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University of Georgia
1.
Liu, Qianqian.
How do we use online customer reviews?: a cognitive psychology perspective.
Degree: PhD, Business Administration, 2011, University of Georgia
URL: http://purl.galileo.usg.edu/uga_etd/liu_qianqian_201108_phd 
► This dissertation investigates the psychological processes underlying consumers’ use of online product reviews in their purchase decision-making and implications for online review web site design.…
(more)
▼ This dissertation investigates the psychological processes underlying consumers’ use of
online product
reviews in their purchase decision-making and implications for
online review web site design. Specifically, the dissertation examines (1) the information selectivity question, i.e., how do people select which
reviews to read, (2) the preference construction question, i.e., how do the
reviews they read influence their criteria for evaluating a product, and (3) the design question, i.e., how can we design an
online review web site to help people make better “informed” decisions. The dissertation proposes that exploratory search and goal-directed search are two mechanisms underlying information selectivity. Exploratory search is driven by consumers’ curiosity and cues for validity including review star rating, helpful vote, and review age. Goal-directed search is driven by information scent, defined as the perceived relevance of a review to a consumer’s criteria for evaluating a product. Consumers’ preference construction is affected by learning and forgetting, and biased information processing based on the intention to reduce cognitive costs and dissonance. Based on the conceptual model, a new review presentation design named Attribute Overview is proposed. The dissertation tests and refines the conceptual model and compares the Attribute Overview design with the traditional
online review web site using both variance and process approaches. Data are collected in an experiment using process tracing methods (i.e. monitoring information acquisition and verbal protocol analysis). The variance model confirms (1) the impact of cues for validity including review star rating (especially one star review) and helpful vote, consumers’ curiosity, and information scent on information selectivity, and (2) the impact of memory processes and biased information processing on preference construction. The process approach shows how the psychological processes unfold over time. Although the variance model shows that the same set of factors affect people’s information selectivity and preference construction when using the traditional web site and Attribute Overview web site, the process approach reveals processual differences. The experimental data show that the Attribute Overview web site is better in terms of mitigating inappropriate selectivity and in helping reduce evaluation bias.
Advisors/Committee Members: Elena Karahanna.
Subjects/Keywords: Online reviews
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APA (6th Edition):
Liu, Q. (2011). How do we use online customer reviews?: a cognitive psychology perspective. (Doctoral Dissertation). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/liu_qianqian_201108_phd
Chicago Manual of Style (16th Edition):
Liu, Qianqian. “How do we use online customer reviews?: a cognitive psychology perspective.” 2011. Doctoral Dissertation, University of Georgia. Accessed December 12, 2019.
http://purl.galileo.usg.edu/uga_etd/liu_qianqian_201108_phd.
MLA Handbook (7th Edition):
Liu, Qianqian. “How do we use online customer reviews?: a cognitive psychology perspective.” 2011. Web. 12 Dec 2019.
Vancouver:
Liu Q. How do we use online customer reviews?: a cognitive psychology perspective. [Internet] [Doctoral dissertation]. University of Georgia; 2011. [cited 2019 Dec 12].
Available from: http://purl.galileo.usg.edu/uga_etd/liu_qianqian_201108_phd.
Council of Science Editors:
Liu Q. How do we use online customer reviews?: a cognitive psychology perspective. [Doctoral Dissertation]. University of Georgia; 2011. Available from: http://purl.galileo.usg.edu/uga_etd/liu_qianqian_201108_phd
University of Georgia
2.
Shan, Yan.
The credibility of online product reviews: do perceived similarity, source prestige, and argument quality foster the emergence of trust?.
Degree: PhD, Mass Communication, 2014, University of Georgia
URL: http://purl.galileo.usg.edu/uga_etd/shan_yan_201408_phd
► Online product reviews are important information sources in consumer decision-making process. According to 2010 Pew Research Internet Project, eighty five percent of Americans have searched…
(more)
▼ Online product
reviews are important information sources in consumer decision-making process. According to 2010 Pew Research Internet Project, eighty five percent of Americans have searched for
online reviews about the products and services they buy. Despite the importance of
online product
reviews in product evaluation, relatively little attention has been given to investigate the influencing factors of consumer trust towards
online product
reviews. There is an emerging need to address the role of source characteristics and content attributes in enhancing the credibility of
online reviews. The current research examines how perceived similarity between reviewers and consumers, source prestige, and argument quality influence the review credibility and consumer trust in product
reviews.
The results from Experiment 1 indicate that hotel
reviews produced by a high prestige source induce more trust than those produced by a low prestige source under the low similarity condition while a reversed relation is found under the high similarity condition. The findings from Experiment 2 and 3 suggest that
reviews with strong argument quality lead to more consumer trust and higher source credibility than
reviews with weak argument quality. These results indicate that regardless of whether the similarity between the source and the recipient is high or low, argument quality and source prestige influence the effectiveness of
online product
reviews. Argument quality and source prestige contribute unequally to consumer trust depending on the product categories.
Though the hypothesized effects of the perceived similarity on consumer trust are not supported in Experiment 2 and 3, the results from these experiments reveal that perceived similarity may not be the only influencing factor for source trustworthiness. Furthermore, the results suggest that source prestige serves as a critical indicator for source trustworthiness while argument quality connects both trustworthiness and source expertise.
Advisors/Committee Members: Karen King.
Subjects/Keywords: Online product reviews
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APA (6th Edition):
Shan, Y. (2014). The credibility of online product reviews: do perceived similarity, source prestige, and argument quality foster the emergence of trust?. (Doctoral Dissertation). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/shan_yan_201408_phd
Chicago Manual of Style (16th Edition):
Shan, Yan. “The credibility of online product reviews: do perceived similarity, source prestige, and argument quality foster the emergence of trust?.” 2014. Doctoral Dissertation, University of Georgia. Accessed December 12, 2019.
http://purl.galileo.usg.edu/uga_etd/shan_yan_201408_phd.
MLA Handbook (7th Edition):
Shan, Yan. “The credibility of online product reviews: do perceived similarity, source prestige, and argument quality foster the emergence of trust?.” 2014. Web. 12 Dec 2019.
Vancouver:
Shan Y. The credibility of online product reviews: do perceived similarity, source prestige, and argument quality foster the emergence of trust?. [Internet] [Doctoral dissertation]. University of Georgia; 2014. [cited 2019 Dec 12].
Available from: http://purl.galileo.usg.edu/uga_etd/shan_yan_201408_phd.
Council of Science Editors:
Shan Y. The credibility of online product reviews: do perceived similarity, source prestige, and argument quality foster the emergence of trust?. [Doctoral Dissertation]. University of Georgia; 2014. Available from: http://purl.galileo.usg.edu/uga_etd/shan_yan_201408_phd
Jönköping University
3.
Arheden, Julia; Eliasson, Timmy.
Generation E-commerce : Motivation to write positive and negative online reviews.
Degree: Jönköping International Business School, 2016, Jönköping University
URL: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30178
► Abstract Purpose: The purpose of this study is to further explore customer’s motivation to write online reviews by understanding what factors motivate customers…
(more)
▼ Abstract Purpose: The purpose of this study is to further explore customer’s motivation to write online reviews by understanding what factors motivate customers to write positive and negative online reviews. Problem: Because of the shift in technology and the introduction of the Internet the way we communicate, search for information and the way we purchase products have significantly changed. This has opened up for a new marketing channel within e-Commerce, Electronic Word-Of-Mouth (eWOM) and more specifically the sub category Online Reviews. With regards to the novelty of this field of research, previous literature has primarily emphasized the effects of online reviews but not what motivational factors that result in positive and negative reviews. This is where the gap in the literature is found and the problem this thesis strives to understand. Method: An exploratory strategy and deductive research approach has been applied in the attempt to fill this literature gap. Ten motivational factors for contributing with eWOM were identified in the previous literature, they were tested and challenged through a quantitative approach. Further, the quantitative approach used was based on an online survey targeted Swedish online consumers between the age of 18-34 years. The collected data was analyzed in SPSS with a primary focus on descriptive statistics and the exploratory approach allowed for further insights through a factor analysis. Findings and Conclusion: The analyzed empirical findings presented that there is a small but not significant difference between the motivational factors behind why people write positive or negative online reviews. However, the findings did present which motivational factors that Swedish online consumers between 18-34 years old found to be the most important for writing both positive and negative online reviews. The findings of this paper further strengthens the previous literature arguing for the importance and influence online reviews have on customers’ purchase intentions in an online setting. With the findings in mind, the authors recommend a qualitative further study within this field of research that could bring new insights and add more depth to the literature.
Subjects/Keywords: eWOM; Motivation; Online Reviews; Positive reviews; Negative reviews; Customer’s motivation; Motivation factors; Business Administration; Företagsekonomi
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APA (6th Edition):
Arheden, Julia; Eliasson, T. (2016). Generation E-commerce : Motivation to write positive and negative online reviews. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30178
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Arheden, Julia; Eliasson, Timmy. “Generation E-commerce : Motivation to write positive and negative online reviews.” 2016. Thesis, Jönköping University. Accessed December 12, 2019.
http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30178.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Arheden, Julia; Eliasson, Timmy. “Generation E-commerce : Motivation to write positive and negative online reviews.” 2016. Web. 12 Dec 2019.
Vancouver:
Arheden, Julia; Eliasson T. Generation E-commerce : Motivation to write positive and negative online reviews. [Internet] [Thesis]. Jönköping University; 2016. [cited 2019 Dec 12].
Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30178.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Arheden, Julia; Eliasson T. Generation E-commerce : Motivation to write positive and negative online reviews. [Thesis]. Jönköping University; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30178
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Wayne State University
4.
Johnson, Aaron C.
Star-Crossed Consumers: The Effects Of Online Rating Scale Length On Product Evaluations.
Degree: PhD, Management and Information Systems, 2017, Wayne State University
URL: https://digitalcommons.wayne.edu/oa_dissertations/1816
► Consumers’ ratings of products are ubiquitous in the online marketplace (e.g., Amazon; Yelp). The rating scales provided by online businesses typically comprise a set…
(more)
▼ Consumers’ ratings of products are ubiquitous in the
online marketplace (e.g., Amazon; Yelp). The rating scales provided by
online businesses typically comprise a set of stars that appear in the form of linear scales. Consumers looking to purchase a certain product likely rely on product ratings based on these rating scales. Although past research confirms the intuitive expectation that a higher star rating for a product elicits more favorable responses from consumers, there is a paucity of research related to effects of the properties of the scales themselves on consumers’ psychology. The literature on cognitive processing of information suggests that varying properties of scales might affect people’s processing of them and in turn their perceptions. Both 5-point and 10-point star-based rating scales, i.e., scales with a total of 5 and 10 stars respectively, are common in the
online marketplace. Using relevant theories from the cognitive processing literature, this dissertation investigates whether the number of scale points in a rating scale affects consumers’ perceptions of product quality and their purchase intention. The results of three studies show that when a specific rating (e.g., 80%) is presented on a 10-point star-based scale (i.e., 8 out of 10 stars), perceptions of product quality and consumers’ intention to purchase the product are higher compared to when the same rating is presented on a 5-point scale (i.e., 4 out of 5 stars). Implications and limitations of this research are discussed, and directions for further research are provided.
Advisors/Committee Members: Abhijit Biswas, Sujay Dutta.
Subjects/Keywords: online consumer ratings; online consumer reviews; online rating scales; signaling; Marketing
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APA (6th Edition):
Johnson, A. C. (2017). Star-Crossed Consumers: The Effects Of Online Rating Scale Length On Product Evaluations. (Doctoral Dissertation). Wayne State University. Retrieved from https://digitalcommons.wayne.edu/oa_dissertations/1816
Chicago Manual of Style (16th Edition):
Johnson, Aaron C. “Star-Crossed Consumers: The Effects Of Online Rating Scale Length On Product Evaluations.” 2017. Doctoral Dissertation, Wayne State University. Accessed December 12, 2019.
https://digitalcommons.wayne.edu/oa_dissertations/1816.
MLA Handbook (7th Edition):
Johnson, Aaron C. “Star-Crossed Consumers: The Effects Of Online Rating Scale Length On Product Evaluations.” 2017. Web. 12 Dec 2019.
Vancouver:
Johnson AC. Star-Crossed Consumers: The Effects Of Online Rating Scale Length On Product Evaluations. [Internet] [Doctoral dissertation]. Wayne State University; 2017. [cited 2019 Dec 12].
Available from: https://digitalcommons.wayne.edu/oa_dissertations/1816.
Council of Science Editors:
Johnson AC. Star-Crossed Consumers: The Effects Of Online Rating Scale Length On Product Evaluations. [Doctoral Dissertation]. Wayne State University; 2017. Available from: https://digitalcommons.wayne.edu/oa_dissertations/1816
Universidade do Minho
5.
Lopes, João Pedro de Sousa.
A credibilidade atribuída pelo consumidor à informação veiculada pelo e- WOM incentivado: o caso Gearbest
.
Degree: 2018, Universidade do Minho
URL: http://hdl.handle.net/1822/55470
► Os novos meios digitais vieram alterar a forma como os consumidores interagem com os produtos e serviços que pretendem adquirir. O surgimento de novos canais…
(more)
▼ Os novos meios digitais vieram alterar a forma como os consumidores interagem com os produtos e serviços que pretendem adquirir. O surgimento de novos canais para a criação e partilha de informação facilitou o processo de tomada de decisão a todos aqueles que procuram recorrer a conselhos e testemunhos
online. A esta comunicação está associado o conceito de e-WOM (passa palavra eletrónico). Atentas a este fenómeno, as empresas procuraram desenvolver estratégias de marketing para a gestão e estimulação da informação que é trocada na Web. Como resposta, começaram a desenvolver estratégias pró-ativas com base em incentivos que são oferecidos aos utilizadores para a criação de conteúdo referente aos produtos comercializados – e-WOM incentivado. Porém, a forma como os consumidores apreendem esta nova realidade poderá alterar o valor que é conferido a estas mensagens. No contexto do comércio eletrónico, são as análises (
reviews) dos consumidores
online que se apresentam como o tipo de conteúdo mais influente. De entre várias plataformas existentes que disponibilizam este tipo de e-WOM, definiu-se como unidade de análise a Gearbest, com o intuito de aferir os efeitos do e-WOM incentivado na credibilidade percebida e adoção comportamental da informação naqueles que a ela recorrem. Para isso, seguiu-se um design de investigação descritivo alicerçado numa metodologia quantitativa que se traduziu na aplicação de um inquérito
online, tendo sido obtidas 195 respostas válidas. Os resultados revelaram que os consumidores reconhecem a existência de e-WOM incentivado, e que este conhecimento influencia negativamente a credibilidade percebida e a adoção comportamental da informação. No entanto, no caso da credibilidade percebida da informação, esta influência não mostrou ser significativa, contudo, quando os incentivos são conhecidos os consumidores tendem a perceber menos credibilidade na informação. Ainda, foi possível verificar que existe uma relação entre estas duas componentes, dado que aumentando a credibilidade percebida da informação também aumenta a adoção comportamental da mesma. Esta investigação evidenciou a falta de conhecimento relativo ao tópico em estudo e a necessidade de um processo de análise contextual por parte das organizações que pretendam implementar este tipo de estratégia. Assim, sugere-se como objetivos para futuras investigações académicas a aplicação deste modelo concetual a contextos distintos, de forma a fornecer à gestão de marketing bases mais sólidas relativamente ao uso de práticas de fomento de e-WOM com base em recompensas.
Advisors/Committee Members: Casais, Beatriz Graça Luz (advisor).
Subjects/Keywords: e-WOM incentivado;
Reviews dos consumidores online;
Gearbest;
Incentivized e-WOM;
Online consumer reviews
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APA ·
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Manager
APA (6th Edition):
Lopes, J. P. d. S. (2018). A credibilidade atribuída pelo consumidor à informação veiculada pelo e- WOM incentivado: o caso Gearbest
. (Masters Thesis). Universidade do Minho. Retrieved from http://hdl.handle.net/1822/55470
Chicago Manual of Style (16th Edition):
Lopes, João Pedro de Sousa. “A credibilidade atribuída pelo consumidor à informação veiculada pelo e- WOM incentivado: o caso Gearbest
.” 2018. Masters Thesis, Universidade do Minho. Accessed December 12, 2019.
http://hdl.handle.net/1822/55470.
MLA Handbook (7th Edition):
Lopes, João Pedro de Sousa. “A credibilidade atribuída pelo consumidor à informação veiculada pelo e- WOM incentivado: o caso Gearbest
.” 2018. Web. 12 Dec 2019.
Vancouver:
Lopes JPdS. A credibilidade atribuída pelo consumidor à informação veiculada pelo e- WOM incentivado: o caso Gearbest
. [Internet] [Masters thesis]. Universidade do Minho; 2018. [cited 2019 Dec 12].
Available from: http://hdl.handle.net/1822/55470.
Council of Science Editors:
Lopes JPdS. A credibilidade atribuída pelo consumidor à informação veiculada pelo e- WOM incentivado: o caso Gearbest
. [Masters Thesis]. Universidade do Minho; 2018. Available from: http://hdl.handle.net/1822/55470
University of Alberta
6.
Saleh, Jamal.
Monitor of the Beholder: Identification of Personal
Characteristics in Online Text.
Degree: MS, Department of Psychology, 2013, University of Alberta
URL: https://era.library.ualberta.ca/files/bn999722v
► Online communication has spread into myriad forms in the new millennium, providing more opportunity for misinformation and deceit. In this study, Web users were asked…
(more)
▼ Online communication has spread into myriad forms in
the new millennium, providing more opportunity for misinformation
and deceit. In this study, Web users were asked for their personal
estimates of authorial age, gender, and veracity for several
examples of Web media, as well as on what media elements the
participants used to reach their estimates. In a follow-up study,
these elements experimentally manipulated. These manipulations
changed participant estimates of authorial age and gender, but not
authorial veracity, suggesting that participants cannot accurately
identify cues in Web content that indicate veracity. Poorly
appraising Web media on its veracity is consistent with previous
research, suggesting that Web users do not pay much attention to
aspects of Web content that suggest the content is informative or
honest – relevant to psychologists, educators, and Web content
creators.
Subjects/Keywords: online identity; online dating; critical appraisal; online how-to; heuristic judgment; online reviews; information literacy
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APA ·
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Manager
APA (6th Edition):
Saleh, J. (2013). Monitor of the Beholder: Identification of Personal
Characteristics in Online Text. (Masters Thesis). University of Alberta. Retrieved from https://era.library.ualberta.ca/files/bn999722v
Chicago Manual of Style (16th Edition):
Saleh, Jamal. “Monitor of the Beholder: Identification of Personal
Characteristics in Online Text.” 2013. Masters Thesis, University of Alberta. Accessed December 12, 2019.
https://era.library.ualberta.ca/files/bn999722v.
MLA Handbook (7th Edition):
Saleh, Jamal. “Monitor of the Beholder: Identification of Personal
Characteristics in Online Text.” 2013. Web. 12 Dec 2019.
Vancouver:
Saleh J. Monitor of the Beholder: Identification of Personal
Characteristics in Online Text. [Internet] [Masters thesis]. University of Alberta; 2013. [cited 2019 Dec 12].
Available from: https://era.library.ualberta.ca/files/bn999722v.
Council of Science Editors:
Saleh J. Monitor of the Beholder: Identification of Personal
Characteristics in Online Text. [Masters Thesis]. University of Alberta; 2013. Available from: https://era.library.ualberta.ca/files/bn999722v
Technical University of Lisbon
7.
Alves, Manuel Filipe Ferreira Marques.
Revisões online na indústria hoteleira : caracterizção e impacto na decisão de compra.
Degree: 2011, Technical University of Lisbon
URL: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10255
► Mestrado em Marketing
Este estudo analisa o impacto que as revisões online têm na decisão de compra de alojamento turístico. Pretende-se analisar a importância que…
(more)
▼ Mestrado em Marketing
Este estudo analisa o impacto que as revisões online têm na decisão de compra de alojamento turístico. Pretende-se analisar a importância que esta forma de e-wom tem comparada com a importância de outros factores relevantes na escolha do alojamento. É igualmente comparado se clientes que reservaram alojamento por via online valorizam revisões online de forma diferente de clientes que reservaram por via offline. São, igualmente, comparadas as revisões online positivas e negativas relativamente à importância de cada uma.
Para atingir os objectivos deste estudo foi realizado um inquérito distribuído em redes sociais. No contexto português, foi possível verificar que as revisões online não são o factor mais importante na escolha de alojamento, tendo as revisões online negativas um papel mais importante que as revisões positivas. Verificou-se, igualmente, que as estrelas atribuídas aos estabelecimentos hoteleiros são o factor menos importante na escolha, tendo mais relevância a classificação quantitativa dada por outros clientes. Observou-se que clientes que compraram online e offline valorizam todos os factores em análise de igual forma.
This study examines the impact that online reviews have in buying decisions of tourist accomodation. It is intended to analyse the importance that this form of e-WOM have compared with the importance of other factors relevant to the choice of accommodation. It is also analysed if guests who booked accomodation through a online way value online reviews differently than customers who booked via offline. The importance of positive and negative online reviews is also compared. To achieve the objectives of this study a survey was distributed in social networks and forums. In the portuguese context, we found that online reviews are not the most important factor in choosing tourist accommodation, with the negative online reviews a more important role than positive reviews. It was also verified that hotel stars are the least important factor in the choice, having more relevance the quantitative classification given by other customers.
It was observed that customers who have booked online and offline valuate reviews in the same way.
Advisors/Committee Members: Gonçalves, Helena Martins.
Subjects/Keywords: Indústria Hoteleira; Comentários Online; E-WOM; Internet; Hotel Industry; Online reviews
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APA (6th Edition):
Alves, M. F. F. M. (2011). Revisões online na indústria hoteleira : caracterizção e impacto na decisão de compra. (Thesis). Technical University of Lisbon. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10255
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Alves, Manuel Filipe Ferreira Marques. “Revisões online na indústria hoteleira : caracterizção e impacto na decisão de compra.” 2011. Thesis, Technical University of Lisbon. Accessed December 12, 2019.
http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10255.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Alves, Manuel Filipe Ferreira Marques. “Revisões online na indústria hoteleira : caracterizção e impacto na decisão de compra.” 2011. Web. 12 Dec 2019.
Vancouver:
Alves MFFM. Revisões online na indústria hoteleira : caracterizção e impacto na decisão de compra. [Internet] [Thesis]. Technical University of Lisbon; 2011. [cited 2019 Dec 12].
Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10255.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Alves MFFM. Revisões online na indústria hoteleira : caracterizção e impacto na decisão de compra. [Thesis]. Technical University of Lisbon; 2011. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10255
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Temple University
8.
Zifla, Ermira.
Three Essays on Social and Economic Effects of User-Generated Content.
Degree: 2018, Temple University
URL: http://digital.library.temple.edu/u?/p245801coll10,509966
► Business Administration/Management Information Systems
D.B.A.
In this dissertation, I investigate how online social interactions and user-generated content affect sellers and consumers in online platforms. I…
(more)
▼ Business Administration/Management Information Systems
D.B.A.
In this dissertation, I investigate how online social interactions and user-generated content affect sellers and consumers in online platforms. I conduct three empirical studies to understand the effect of user-generated content in three different types of online platforms: (1) an e-commerce marketplace, (2) an online reviews platform, and (3) an online health community. In study one, I examine how social features (e.g., following others, sharing others’ products) within an electronic commerce marketplace affect status and sales for sellers. This essay contributes to the literature on electronic commerce by deepening the understanding of online social processes among sellers. In study two, I explore how humorous appropriation of an online review platform affects purchase intention and consumer engagement. Utilizing both controlled experiments and analysis of real-world reviews, I demonstrate that humorous appropriation attenuates the effect of review valence on purchase intentions and increases consumer engagement. In study three, I investigate how community ratings are related to patient treatment evaluations and compliance in an online health community. I find that community ratings are positively associated with treatment evaluations and compliance. Moreover, I find that community size and ratings variance moderate the effect of community ratings on treatment evaluations and compliance. Taken together, these essays contribute to the literature on Information Systems by augmenting the understanding of the effects of different types of user-generated content on social (status, engagement, and evaluations) and economic outcomes (purchase intentions and sales). The studies also offer insights for strategic decisions regarding user-generated content in online platforms.
Temple University – Theses
Advisors/Committee Members: Wattal, Sunil;, Schuff, David, Mudambi, Susan, Pavlou, Paul, Kumar, Subodha;.
Subjects/Keywords: Commerce-Business;
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APA (6th Edition):
Zifla, E. (2018). Three Essays on Social and Economic Effects of User-Generated Content. (Thesis). Temple University. Retrieved from http://digital.library.temple.edu/u?/p245801coll10,509966
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Zifla, Ermira. “Three Essays on Social and Economic Effects of User-Generated Content.” 2018. Thesis, Temple University. Accessed December 12, 2019.
http://digital.library.temple.edu/u?/p245801coll10,509966.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Zifla, Ermira. “Three Essays on Social and Economic Effects of User-Generated Content.” 2018. Web. 12 Dec 2019.
Vancouver:
Zifla E. Three Essays on Social and Economic Effects of User-Generated Content. [Internet] [Thesis]. Temple University; 2018. [cited 2019 Dec 12].
Available from: http://digital.library.temple.edu/u?/p245801coll10,509966.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Zifla E. Three Essays on Social and Economic Effects of User-Generated Content. [Thesis]. Temple University; 2018. Available from: http://digital.library.temple.edu/u?/p245801coll10,509966
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
New Jersey Institute of Technology
9.
Yagci, Ismail Artun.
Extracting product development intelligence from web reviews.
Degree: PhD, Mechanical and Industrial Engineering, 2013, New Jersey Institute of Technology
URL: https://digitalcommons.njit.edu/dissertations/154
► Product development managers are constantly challenged to learn what the consumer product experience really is, and to learn specifically how the product is performing…
(more)
▼ Product development managers are constantly challenged to learn what the consumer product experience really is, and to learn specifically how the product is performing in the field. Traditionally, they have utilized methods such as prototype testing, customer quality monitoring instruments, field testing methods with sample customers, and independent assessment companies. These methods are limited in that (i) the number of customer evaluations is small, and (ii) the methods are driven by a restrictive structured format. Today the web has created a new source of product intelligence; these are unsolicited
reviews from actual product users that are posted across hundreds of websites. The basic hypothesis of this research is that web
reviews contain significant amount of information that is of value to the product design community. This research developed the DFOC (Design - Feature - Opinion - Cause Relationship) method for integrating the evaluation of unstructured web
reviews into the structured product design process. The key data element in this research is a Web review and its associated opinion polarity (positive, negative, or neutral). Hundreds of Web
reviews are collected to form a review database representing a population of customers. The DFOC method (a) identifies a set of design features that are of interest to the product design community, (b) mines the Web review database to identify which features are of significance to customer evaluations, (c) extracts and estimates the sentiment or opinion of the set of significant features, and (d) identifies the likely cause of the customer opinion.
To support the DFOC method we develop an association rule based opinion mining procedure for capturing and extracting noun-verb-adjective relationships in the Web review database. This procedure exploits existing opinion mining methods to deconstruct the Web
reviews and capture feature-opinion pair polarity. A Design Level Information Quality (DLIQ) measure which evaluates three components (a) Content (b) Complexity and (c) Relevancy is introduced. DLIQ is indicative of the content, complexity and relevancy of the design contextual information that can be extracted from an analysis of Web
reviews for a given product. Application of this measure confirms the hypothesis that significant levels of quality design information can be efficiently extracted from Web
reviews for a wide variety of product types. Application of the DFOC method and the DLIQ measure to a wide variety of product classes (electronic, automobile, service domain) is demonstrated. Specifically Web review databases for ten products/services are created from real data. Validation occurs by analyzing and presenting the extracted product design information. Examples of extracted features and feature-cause associations for negative polarity opinions are shown along with the observed significance.
Advisors/Committee Members: Sanchoy K. Das, Athanassios K. Bladikas, Katia Passerini.
Subjects/Keywords: Product development; Opinion mining; Web reviews; Product design; Design methods; Online product reviews; Industrial Engineering
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APA ·
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APA (6th Edition):
Yagci, I. A. (2013). Extracting product development intelligence from web reviews. (Doctoral Dissertation). New Jersey Institute of Technology. Retrieved from https://digitalcommons.njit.edu/dissertations/154
Chicago Manual of Style (16th Edition):
Yagci, Ismail Artun. “Extracting product development intelligence from web reviews.” 2013. Doctoral Dissertation, New Jersey Institute of Technology. Accessed December 12, 2019.
https://digitalcommons.njit.edu/dissertations/154.
MLA Handbook (7th Edition):
Yagci, Ismail Artun. “Extracting product development intelligence from web reviews.” 2013. Web. 12 Dec 2019.
Vancouver:
Yagci IA. Extracting product development intelligence from web reviews. [Internet] [Doctoral dissertation]. New Jersey Institute of Technology; 2013. [cited 2019 Dec 12].
Available from: https://digitalcommons.njit.edu/dissertations/154.
Council of Science Editors:
Yagci IA. Extracting product development intelligence from web reviews. [Doctoral Dissertation]. New Jersey Institute of Technology; 2013. Available from: https://digitalcommons.njit.edu/dissertations/154
Universidade Nova
10.
Mendes, Margarida Salomé Martins.
What drives consumers to spread online book reviews.
Degree: 2018, Universidade Nova
URL: https://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/40253
► In the context of cyberspace, consumers are strongly affected by their peers’ online opinions. The Internet has allowed for the rapid growth of electronic word-of-mouth…
(more)
▼ In the context of cyberspace, consumers are strongly affected by their peers’ online opinions. The Internet has allowed for the rapid growth of electronic word-of-mouth (eWOM) and thus, nowadays, we can find numerous product-related reviews and opinions from people around the globe. As a result, we are witnessing the rising of virtual communities, as well as new forms of social interaction. Regarding the book industry, research has highlighted the importance of online reviews as a reference when selecting and purchasing a book. However, the issue of what drives consumers to write online book reviews is seldom mentioned throughout the literature. This study focuses on the factors driving consumers to spread online book reviews. As a starting point, a Cheung and Lee’s model on what motivates consumers to spread eWOM was analysed, and other motivations that were found to be relevant in the literature were added to said model. The data was obtained through an online questionnaire published on Facebook and Goodreads book-related groups, as well as sent to the Nova Information Management School students. From the collected data, 225 responses were considered valid and were later analysed using PLS-SEM. The findings of this study showed that sense of belonging is the motivation with the greatest impact on consumer’s intention to write online book reviews, followed by venting negative feelings and desire for sharing, and, to a lesser extent, reputation. The results mentioned provide important insights that can be used both in future research and by managers in the book industry.
No contexto do ciberespaço, os consumidores são fortemente influenciados pelas opiniões online dos seus pares. A Internet permitiu o rápido crescimento do passa-palavra eletrónico (eWOM) e, portanto, hoje em dia podemos encontrar inúmeras opiniões relacionadas com produtos, vindas de consumidores de todo o mundo. Consequentemente, estamos a testemunhar o surgimento de novas comunidades virtuais, bem como novas formas de interação social.
No que diz respeito à indústria dos livros, a literatura tem destacado a importância das críticas online como referência para selecionar e comprar um livro. No entanto, a questão das motivações que levam os consumidores a escrever estas críticas online de livros raramente é mencionada na literatura.
Este estudo centra-se nas motivações que levam os consumidores a escrever críticas online de livros, tendo como base o modelo de Cheung e Lee sobre as motivações dos consumidores para disseminar eWOM e adicionando a esse modelo outras motivações, que foram consideradas relevantes na literatura.
Os dados foram obtidos através de um questionário disponibilizado em grupos relacionados com livros, no Facebook e no Goodreads, bem como enviado aos alunos da Nova Information Management School. A partir dos dados coletados, 225 respostas foram consideradas válidas e posteriormente analisadas através do PLS-SEM.
Os resultados desde estudo mostraram que o sentimento de pertença é a motivação com maior impacto na intenção do…
Advisors/Committee Members: Marreiros, Cristina Isabel Galamba de Oliveira de Costa.
Subjects/Keywords: Electronic word-of-mouth (eWOM); Online book reviews; Online reviews; Online communities; Consumer motivations; Books; Passa-palavra eletrónico (eWOM); Críticas online de livros; Críticas online
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APA (6th Edition):
Mendes, M. S. M. (2018). What drives consumers to spread online book reviews. (Thesis). Universidade Nova. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/40253
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Mendes, Margarida Salomé Martins. “What drives consumers to spread online book reviews.” 2018. Thesis, Universidade Nova. Accessed December 12, 2019.
https://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/40253.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Mendes, Margarida Salomé Martins. “What drives consumers to spread online book reviews.” 2018. Web. 12 Dec 2019.
Vancouver:
Mendes MSM. What drives consumers to spread online book reviews. [Internet] [Thesis]. Universidade Nova; 2018. [cited 2019 Dec 12].
Available from: https://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/40253.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Mendes MSM. What drives consumers to spread online book reviews. [Thesis]. Universidade Nova; 2018. Available from: https://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/40253
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Dalhousie University
11.
Tsubiks, Olga.
MINING CONSUMER TRENDS FROM ONLINE REVIEWS: AN APPROACH FOR
MARKET RESEARCH.
Degree: Master of Electronic Commerce, Faculty of Computer Science, 2012, Dalhousie University
URL: http://hdl.handle.net/10222/15401
► We present a novel marketing method for consumer trend detection from online user generated content, which is motivated by the gap identified in the market…
(more)
▼ We present a novel marketing method for consumer trend
detection from
online user generated content, which is motivated by
the gap identified in the market research literature. The existing
approaches for trend analysis generally base on rating of trends by
industry experts through survey questionnaires, interviews, or
similar. These methods proved to be inherently costly and often
suffer from bias. Our approach is based on the use of information
extraction techniques for identification of trends in large
aggregations of social media data. It is cost-effective method that
reduces the possibility of errors associated with the design of the
sample and the research instrument. The effectiveness of the
approach is demonstrated in the experiment performed on restaurant
review data. The accuracy of the results is at the level of current
approaches for both, information extraction and market
research.
Advisors/Committee Members: N/A (external-examiner), Dr. Vlado Keselj (graduate-coordinator), Dr. E. Milios (thesis-reader), Dr. E. Leach (thesis-reader), Dr. Vlado Keselj (thesis-supervisor), Not Applicable (ethics-approval), Not Applicable (manuscripts), Not Applicable (copyright-release).
Subjects/Keywords: Consumer trend identification; Consumer trend monitoring; Online reviews; Text mining
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Manager
APA (6th Edition):
Tsubiks, O. (2012). MINING CONSUMER TRENDS FROM ONLINE REVIEWS: AN APPROACH FOR
MARKET RESEARCH. (Masters Thesis). Dalhousie University. Retrieved from http://hdl.handle.net/10222/15401
Chicago Manual of Style (16th Edition):
Tsubiks, Olga. “MINING CONSUMER TRENDS FROM ONLINE REVIEWS: AN APPROACH FOR
MARKET RESEARCH.” 2012. Masters Thesis, Dalhousie University. Accessed December 12, 2019.
http://hdl.handle.net/10222/15401.
MLA Handbook (7th Edition):
Tsubiks, Olga. “MINING CONSUMER TRENDS FROM ONLINE REVIEWS: AN APPROACH FOR
MARKET RESEARCH.” 2012. Web. 12 Dec 2019.
Vancouver:
Tsubiks O. MINING CONSUMER TRENDS FROM ONLINE REVIEWS: AN APPROACH FOR
MARKET RESEARCH. [Internet] [Masters thesis]. Dalhousie University; 2012. [cited 2019 Dec 12].
Available from: http://hdl.handle.net/10222/15401.
Council of Science Editors:
Tsubiks O. MINING CONSUMER TRENDS FROM ONLINE REVIEWS: AN APPROACH FOR
MARKET RESEARCH. [Masters Thesis]. Dalhousie University; 2012. Available from: http://hdl.handle.net/10222/15401
Temple University
12.
Barbro, Patrick A.
Content and Context: Consumer Interactions with Digital Decision Aids.
Degree: PhD, 2015, Temple University
URL: http://digital.library.temple.edu/u?/p245801coll10,332469
► Business Administration/Marketing
Through four essays, this dissertation contributes to the body of marketing literature by advancing understanding of consumer interactions with digital decision aids. Different…
(more)
▼ Business Administration/Marketing
Through four essays, this dissertation contributes to the body of marketing literature by advancing understanding of consumer interactions with digital decision aids. Different aspects of the content contained within digital decision aids are explored in several contexts. First, the drivers of consumer interactivity in an online review community are examined and it is found that violations of community norms are an important factor in stimulating consumer action. Second, a tool is developed to facilitate the normalization of online review content across languages. Next, elements of language and national culture are investigated to determine their influence on consumer reviews in an international context. It is found that cultural biases play an important role in the relative verbosity, valence, and helpfulness of online reviews across countries. Lastly, the role of images in digital decision aids is considered and it is found that image type and perspective can influence consumer product evaluation. In sum, the influence that content and context have on consumer interactions with digital decision aids is clearly demonstrated through a diverse yet intertwined set of studies.
Temple University – Theses
Advisors/Committee Members: Mudambi, Susan;, Schuff, David (David Michael), Eisenstein, Eric M., Morrin, Maureen, Kent, Robert J.;.
Subjects/Keywords: Marketing;
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APA (6th Edition):
Barbro, P. A. (2015). Content and Context: Consumer Interactions with Digital Decision Aids. (Doctoral Dissertation). Temple University. Retrieved from http://digital.library.temple.edu/u?/p245801coll10,332469
Chicago Manual of Style (16th Edition):
Barbro, Patrick A. “Content and Context: Consumer Interactions with Digital Decision Aids.” 2015. Doctoral Dissertation, Temple University. Accessed December 12, 2019.
http://digital.library.temple.edu/u?/p245801coll10,332469.
MLA Handbook (7th Edition):
Barbro, Patrick A. “Content and Context: Consumer Interactions with Digital Decision Aids.” 2015. Web. 12 Dec 2019.
Vancouver:
Barbro PA. Content and Context: Consumer Interactions with Digital Decision Aids. [Internet] [Doctoral dissertation]. Temple University; 2015. [cited 2019 Dec 12].
Available from: http://digital.library.temple.edu/u?/p245801coll10,332469.
Council of Science Editors:
Barbro PA. Content and Context: Consumer Interactions with Digital Decision Aids. [Doctoral Dissertation]. Temple University; 2015. Available from: http://digital.library.temple.edu/u?/p245801coll10,332469
Louisiana State University
13.
Wu, Yinglu.
Online reviews and consumers' willingness to pay: the role of uncertainty.
Degree: PhD, Marketing, 2012, Louisiana State University
URL: etd-10312012-131445
;
https://digitalcommons.lsu.edu/gradschool_dissertations/582
► Empirical studies of online reviews have found that valence (average rating) has a consistently positive impact on consumers’ willingness to pay (WTP), but volume does…
(more)
▼ Empirical studies of online reviews have found that valence (average rating) has a consistently positive impact on consumers’ willingness to pay (WTP), but volume does not. Although two studies tried to explain this phenomenon using different perspectives (Wu and Ayala, 2012; Sun, 2012), neither study can fully accommodate the consumer behaviors observed by the other. This dissertation adopts a theoretical framework that can explain the consumer behaviors observed in both studies as well as the varying influence of review volume at the individual level. Specifically, several studies were conducted to investigate the relationship between bidirectional online seller reviews (e.g., the eBay review format) and consumers’ WTP. Essay 1 provides an extensive review of studies that investigate online consumer reviews at the market, product, firm, consumer, and message level; special attention is given to the outcomes of consumer reviews for both products and sellers. In addition, this essay establishes the importance of the current research topic. Essay 2 combines economic and behavioral theories of decision-making under uncertainty to develop a theoretical framework. The framework proposes that review volume and valence influence a consumer’s WTP through a weighting function of outcome probability. Consumers with different preferences towards uncertainty will have different preferences toward review volume, and for some consumers, such preference can change depending on the review valence. Based on this conceptualization, the framework reconciles the current literature by explaining the inconsistent influence of review volume both across and within individuals. The internal validity of the framework is tested with an experiment and analyses carried out at the individual level provide strong support for the proposed conceptual model. Essay 3 establishes the relevance of this research for managers by applying the framework to real market data. Due to the nature of the transactional data, a finite mixture model is used to estimate the weighting function, and hypotheses are tested at the group instead of the individual level. A simulation study demonstrates the validity of using a finite mixture model to estimate the weighting function and classify groups. The results of the hypotheses testing provide adequate support for the framework.
Subjects/Keywords: online consumer reviews; willingness to pay; uncertainty preference
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APA (6th Edition):
Wu, Y. (2012). Online reviews and consumers' willingness to pay: the role of uncertainty. (Doctoral Dissertation). Louisiana State University. Retrieved from etd-10312012-131445 ; https://digitalcommons.lsu.edu/gradschool_dissertations/582
Chicago Manual of Style (16th Edition):
Wu, Yinglu. “Online reviews and consumers' willingness to pay: the role of uncertainty.” 2012. Doctoral Dissertation, Louisiana State University. Accessed December 12, 2019.
etd-10312012-131445 ; https://digitalcommons.lsu.edu/gradschool_dissertations/582.
MLA Handbook (7th Edition):
Wu, Yinglu. “Online reviews and consumers' willingness to pay: the role of uncertainty.” 2012. Web. 12 Dec 2019.
Vancouver:
Wu Y. Online reviews and consumers' willingness to pay: the role of uncertainty. [Internet] [Doctoral dissertation]. Louisiana State University; 2012. [cited 2019 Dec 12].
Available from: etd-10312012-131445 ; https://digitalcommons.lsu.edu/gradschool_dissertations/582.
Council of Science Editors:
Wu Y. Online reviews and consumers' willingness to pay: the role of uncertainty. [Doctoral Dissertation]. Louisiana State University; 2012. Available from: etd-10312012-131445 ; https://digitalcommons.lsu.edu/gradschool_dissertations/582
University of Tennessee – Knoxville
14.
Brewer, Prawannarat.
The impact of restaurant review website attributes on consumers' internal states and behavioral responses.
Degree: 2017, University of Tennessee – Knoxville
URL: https://trace.tennessee.edu/utk_graddiss/4860
► The restaurant review website is one of the most effective restaurant marketing tools that has emerged from the incredible growth of the internet over the…
(more)
▼ The restaurant review website is one of the most effective restaurant marketing tools that has emerged from the incredible growth of the internet over the past several decades. This study aims to assess consumers’ initial psychological states and consumer behavior toward the attributes of restaurant review websites. By employing the Stimulus-Organism-Response framework, this study introduces seven attributes of a restaurant review website—usefulness, simplicity, visual appeal, social presence, informativeness, credibility, and scalability—and explores how these attributes impact consumers’ cognitive and affective attitudes and behavioral responses. A mock restaurant review website was created according to the results of in-depth interviews and a focus group, and an online survey was linked to the mock restaurant review website. Data were collected on U.S. residents, aged 21 years old and over, yielding 529 completed responses. The data analysis employed multivariate statistical methods and structural equation modeling to test the hypotheses. All constructs had acceptable levels of composite reliability and were deemed valid for both convergent and discriminant validity. Several hypotheses were found to be significant, as expected, except for a few that may require further investigation. The results of the hypotheses testing revealed that the relationships between usefulness, visual appeal, social presence, and behavioral responses were fully mediated by cognitive and affective attitudes. The relationship between informativeness and behavioral response was only mediated by cognitive attitude, whereas simplicity and credibility were only mediated by affective attitude. The hypothesis for the relationship between scalability and behavioral responses were insignificant, and a recommendation for future research is provided. Research implications, limitations, and suggestions are also discussed.
Subjects/Keywords: restaurant review website; website attributes; online restaurant reviews
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APA ·
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MLA ·
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Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Brewer, P. (2017). The impact of restaurant review website attributes on consumers' internal states and behavioral responses. (Doctoral Dissertation). University of Tennessee – Knoxville. Retrieved from https://trace.tennessee.edu/utk_graddiss/4860
Chicago Manual of Style (16th Edition):
Brewer, Prawannarat. “The impact of restaurant review website attributes on consumers' internal states and behavioral responses.” 2017. Doctoral Dissertation, University of Tennessee – Knoxville. Accessed December 12, 2019.
https://trace.tennessee.edu/utk_graddiss/4860.
MLA Handbook (7th Edition):
Brewer, Prawannarat. “The impact of restaurant review website attributes on consumers' internal states and behavioral responses.” 2017. Web. 12 Dec 2019.
Vancouver:
Brewer P. The impact of restaurant review website attributes on consumers' internal states and behavioral responses. [Internet] [Doctoral dissertation]. University of Tennessee – Knoxville; 2017. [cited 2019 Dec 12].
Available from: https://trace.tennessee.edu/utk_graddiss/4860.
Council of Science Editors:
Brewer P. The impact of restaurant review website attributes on consumers' internal states and behavioral responses. [Doctoral Dissertation]. University of Tennessee – Knoxville; 2017. Available from: https://trace.tennessee.edu/utk_graddiss/4860
Uppsala University
15.
Arcangeli, Fabio.
Emotional disclosure through negative online reviews : A study on the impact of feedback encouragement and public commitment on consumers’ perceived unfairness.
Degree: Business Studies, 2013, Uppsala University
URL: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-202615
► Previous research has shown how venting one’s feelings can reduce the negative emotions of a consumption experience. This study proposes a general process of…
(more)
▼ Previous research has shown how venting one’s feelings can reduce the negative emotions of a consumption experience. This study proposes a general process of how consumers with feelings of unfairness due to a negative consumption experience can achieve emotional disclosure and reduced unfairness by posting online reviews. By using an experimental design with scenarios, this study tests how the perceived unfairness in this process is affected by the party encouraging the consumer to post an online review and the consumer’s public commitment. A student sample was divided into four groups and the perception of unfairness was compared between the groups depending on whether the party encouraging the feedback was a company perceived to be responsible for the sense of unfairness or an independent party and whether when the consumer was identifiable or anonymous to see if public commitment had an effect. Results showed that emotional disclosure was found to reduce the perceived unfairness in all groups. There was no significant difference between being encouraged by the company or independent party. Furthermore, no public commitment was in effect, even when participants’ answers were thought to become known to others. The results indicate that companies may prefer to encourage consumers to provide feedback themselves rather than using a third party and that posting online reviews will not make the consumer committed to their feeling of unfairness.
Subjects/Keywords: Emotional disclosure; fairness; unfairness; online reviews; public commitment
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APA ·
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to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Arcangeli, F. (2013). Emotional disclosure through negative online reviews : A study on the impact of feedback encouragement and public commitment on consumers’ perceived unfairness. (Thesis). Uppsala University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-202615
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Arcangeli, Fabio. “Emotional disclosure through negative online reviews : A study on the impact of feedback encouragement and public commitment on consumers’ perceived unfairness.” 2013. Thesis, Uppsala University. Accessed December 12, 2019.
http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-202615.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Arcangeli, Fabio. “Emotional disclosure through negative online reviews : A study on the impact of feedback encouragement and public commitment on consumers’ perceived unfairness.” 2013. Web. 12 Dec 2019.
Vancouver:
Arcangeli F. Emotional disclosure through negative online reviews : A study on the impact of feedback encouragement and public commitment on consumers’ perceived unfairness. [Internet] [Thesis]. Uppsala University; 2013. [cited 2019 Dec 12].
Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-202615.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Arcangeli F. Emotional disclosure through negative online reviews : A study on the impact of feedback encouragement and public commitment on consumers’ perceived unfairness. [Thesis]. Uppsala University; 2013. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-202615
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
16.
Menfors, Martina.
Consumer trust in online reviews : a communication model perspective.
Degree: Engineering and Business, 2015, University of Borås
URL: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-948
► Konsumenter använder och förlitar sig i allt större utsträckning på andras åsikter som lagtsupp på recensionssidor på nätet. Nyligen har dock skandaler uppmärksammat förekomsten…
(more)
▼ Konsumenter använder och förlitar sig i allt större utsträckning på andras åsikter som lagtsupp på recensionssidor på nätet. Nyligen har dock skandaler uppmärksammat förekomsten avmanipulation av recensioner vilket lett till att recensionssajters trovärdighet kan ifrågasättas.Tidigare forskning har också gett tvetydiga svar på huruvida folk litar på recensioner ellerinte.Att utforska det här ämnet är viktigt eftersom marknadsförare måste förstå sig påkonsumenters förtroende för onlinerecensioner då dessa kan användas som ett kraftfulltmarknadsföringsverktyg och som ett nytt element i marknadsföringsmixen. Den här studiensyftar till att utforska konsumenters förtroende för onlinerecensioner genom att undersökavarför man litar på recensioner och vad som gör en onlinerecension pålitlig. Genomanvändandet av en modifierad version av Shannon och Weavers kommunikationsmodell, kanen recension struktureras kring elementen meddelande, sändare, mottagare, kanal ochåterkoppling. Den här studien implementerar en kvalitativ metod där semistruktureradeintervjuer använts för att få en djupare förståelse för intervjuobjektens känslor och tankar.Studiens resultat indikerar att konsumenter inte litar på individuella recensioner, utan snararepå systemet med onlinerecensioner i sin helhet; antalet recensioner nämndes som den mestinflytelserika faktorn för att skapa tillit. Studien visar också att den som läser recensionerframförallt använder meddelandet för att avgöra om en recension är pålitlig eller inte. Pågrund av avsaknaden av information om personen som skriver recensionen är meddelandetdet enda läsaren verkligen kan utvärdera.
Increasingly, consumers are using and relying on the opinions of others posted on onlinereview sites. However, recent scandals has brought attention to the existence of reviewmanipulation and questioned the credibility of online review sites. Furthermore, previousresearch has shown conflicting findings on whether or not consumers trust online reviews.Exploring these matters becomes important since marketers need to be able to understandconsumer trust in online reviews as it then can be used as a powerful marketing tool and as anew element of the marketing communication mix. The aim of this study is to exploreconsumer trust in online reviews by investigating why people trust online reviews, and whatmakes an online review trustworthy. This is accomplished using a modified version of theShannon and Weaver communication model which is structured around the elementsmessage, sender, receiver, channel and feedback. The study employs a qualitative methodusing semi-structured interviews in order to gain a deeper understanding of the thoughts andfeelings of the interviewees. The findings indicate that consumers do not put their trust inindividual reviews, but in the online review system as a whole; the number of reviews postedwas mentioned as the most influential factor for creating trust. The study shows that readersof reviews primarily use the message to determine whether a review is trustworthy or…
Subjects/Keywords: online reviews; consumer trust; eWOM; communication model; onlinerecensioner; konsumentförtroende; eWOM; kommunikationsmodell
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APA (6th Edition):
Menfors, M. (2015). Consumer trust in online reviews : a communication model perspective. (Thesis). University of Borås. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-948
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Menfors, Martina. “Consumer trust in online reviews : a communication model perspective.” 2015. Thesis, University of Borås. Accessed December 12, 2019.
http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-948.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Menfors, Martina. “Consumer trust in online reviews : a communication model perspective.” 2015. Web. 12 Dec 2019.
Vancouver:
Menfors M. Consumer trust in online reviews : a communication model perspective. [Internet] [Thesis]. University of Borås; 2015. [cited 2019 Dec 12].
Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-948.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Menfors M. Consumer trust in online reviews : a communication model perspective. [Thesis]. University of Borås; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-948
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
University of Rochester
17.
Nevskaya, Yulia.
Studying shopping and consumption in online
environments.
Degree: PhD, 2013, University of Rochester
URL: http://hdl.handle.net/1802/27224
► The rapid transition of shopping and consumption to the Internet makes it important to understand the specifics and implications of these online activities for firms…
(more)
▼ The rapid transition of shopping and consumption to
the Internet makes it important
to understand the specifics and
implications of these online activities for firms and
consumers.
The first and second essays are empirical studies explaining the
consumption of an
online entertainment product. Their novelty is
the focus on the process of consumption,
as opposed to a purchase
decision. The main challenge in studying consumption
in academic
marketing has been the lack of empirical data, which led to this
area
being understudied. This dissertation employs unique datasets
that track consumer
interactions with an online video game. The
first essay concentrates on the product
characterized by frequent
updates and progression of consumer involvement and explains
the
determinants of success for this product type. The second essay
aims at
disentangling the product usage drivers: intrinsic
preferences, external rewards provided
by the firm, and past
consumption in the form of habit. The essays contribute
to the
marketing field by suggesting empirical models of product usage
that can be
applied to a number of product categories. While both
essays use empirical dynamic
structural modeling as research
methodology, the second one in particular provides
extensions to
methods of estimating dynamic structural models in continuous time
to
allow for a consumer state not observable by the researcher.
The studies run counterfactual
analyses to demonstrate the impact
of changes in products on consumer
involvement and provide
managerial recommendations.
The third essay is a theoretical
investigation of the implications of information
asymmetry that
exists between consumers and sellers in the context of online
product
reviews. This essay demonstrates that the lack of
information about consumer
heterogeneity prevents an individual
from correctly inferring the true product quality
from product
reviews. Using a structural dynamic model and simulations, the
study
shows that in the market where information asymmetry is
eliminated, the firms are
able to earn higher profits. The
findings are in line with the empirical evidence that
online
sellers try to reduce the information asymmetry by disclosing
previous ratings
by consumer type to their prospective
customers.
Subjects/Keywords: Dynamic structural models; Online reviews; Product usage; Video games
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Manager
APA (6th Edition):
Nevskaya, Y. (2013). Studying shopping and consumption in online
environments. (Doctoral Dissertation). University of Rochester. Retrieved from http://hdl.handle.net/1802/27224
Chicago Manual of Style (16th Edition):
Nevskaya, Yulia. “Studying shopping and consumption in online
environments.” 2013. Doctoral Dissertation, University of Rochester. Accessed December 12, 2019.
http://hdl.handle.net/1802/27224.
MLA Handbook (7th Edition):
Nevskaya, Yulia. “Studying shopping and consumption in online
environments.” 2013. Web. 12 Dec 2019.
Vancouver:
Nevskaya Y. Studying shopping and consumption in online
environments. [Internet] [Doctoral dissertation]. University of Rochester; 2013. [cited 2019 Dec 12].
Available from: http://hdl.handle.net/1802/27224.
Council of Science Editors:
Nevskaya Y. Studying shopping and consumption in online
environments. [Doctoral Dissertation]. University of Rochester; 2013. Available from: http://hdl.handle.net/1802/27224
Rochester Institute of Technology
18.
Plecas, Mara.
Understanding Motives for Posting Online Reviews.
Degree: MS, Department of Service Systems (CET), 2018, Rochester Institute of Technology
URL: https://scholarworks.rit.edu/theses/10027
► With the help of the Internet, information is no longer only controlled by large businesses and news media. Consumers now have an opportunity to…
(more)
▼ With the help of the Internet, information is no longer only controlled by large businesses and news media. Consumers now have an opportunity to assert their opinion of products or services
online in form of
online reviews and electronic word-of-mouth (eWOM) communication. Both positive and negative word-of-mouth communication can have a strong influence on consumers’ behavior and on business performance. Positive word-of-mouth is becoming a new way of promoting and building brand relationships with consumers. Negative worth-of-mouth is motivated by revengeful behavior due to a negative or dissatisfying experience. Vast amount of research has shown that word-of-mouth can be a powerful tool for influencing consumers, but only limited research on electronic word-of-mouth communication and motivation behind posting
online reviews in the form of
reviews, comments and ratings has been published to date. This quantitative study explores the relationship between motives for posting
online reviews and demographic data of the participants from Zagreb, Croatia. Sample (n=122) completed an
online survey and results have shown that the respondents agreed the most with the statements of altruism, followed by collectivism and self-enhancement and balance scoring the lowest. Correlation was only found between gender and motives for posting
online reviews. This difference was rather small and statistically significant only in the case of altruism where the correlation was stronger with women than men.
Advisors/Committee Members: Jennifer Matic.
Subjects/Keywords: eWOM; Motives; Online reviews; Demographic data; Customer behavior
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Manager
APA (6th Edition):
Plecas, M. (2018). Understanding Motives for Posting Online Reviews. (Masters Thesis). Rochester Institute of Technology. Retrieved from https://scholarworks.rit.edu/theses/10027
Chicago Manual of Style (16th Edition):
Plecas, Mara. “Understanding Motives for Posting Online Reviews.” 2018. Masters Thesis, Rochester Institute of Technology. Accessed December 12, 2019.
https://scholarworks.rit.edu/theses/10027.
MLA Handbook (7th Edition):
Plecas, Mara. “Understanding Motives for Posting Online Reviews.” 2018. Web. 12 Dec 2019.
Vancouver:
Plecas M. Understanding Motives for Posting Online Reviews. [Internet] [Masters thesis]. Rochester Institute of Technology; 2018. [cited 2019 Dec 12].
Available from: https://scholarworks.rit.edu/theses/10027.
Council of Science Editors:
Plecas M. Understanding Motives for Posting Online Reviews. [Masters Thesis]. Rochester Institute of Technology; 2018. Available from: https://scholarworks.rit.edu/theses/10027
19.
Pongpatipat, Chatdanai.
The Effect of Online Reviews on Attitude and Purchase Intention: How Consumers Respond to Mixed Reviews.
Degree: PhD, 2014, Old Dominion University
URL: 9781303882104
;
https://digitalcommons.odu.edu/businessadministration_etds/50
► Three studies investigate how consumers respond to mixed reviews under personal and social influences. The first study looks at how individual self-construal influences the…
(more)
▼ Three studies investigate how consumers respond to mixed
reviews under personal and social influences. The first study looks at how individual self-construal influences the way consumers process mixed
reviews from professional critics vs. regular consumers. The study finds consumers with an independent (interdependent) self construal to have less favorable attitude and to be less likely to purchase the product when the negative review comes from professional critics (consumers). Study 2 explores how consumption social context determines the way consumers respond to mixed
reviews and how consumer knowledge moderates this behavior. For public consumption, the study finds that both attitude and purchase intention are affected equally by mixed
reviews regardless of the source of such
reviews, and consumers utilize other cues such as well-known actors to guarantee collective satisfaction. However, consumer knowledge is found to moderate consumer reactions under private consumption such that highly knowledgeable consumers prefer to process intrinsic information such as mixed
reviews regardless of the source, while novice consumers prefer less complicated information and side themselves with other consumers' opinions. Finally, Study 3 looks beyond the informational role of product
reviews and introduces them as a social tool for managing one's impression on others. It finds that when consuming with strong connections such as friends, consumers have less favorable attitude and are less likely to purchase a product when negative
reviews come from other consumers than when negative
reviews come from professional critics. In contrast, consumers in the presence of weak connections such as work acquaintances rely not only on what other consumers say but also on what professional critics say. The results from these studies shed new light on what product
reviews can do and how consumers use product
reviews under different contexts in everyday life.
Advisors/Committee Members: Yuping Liu-Thompkins, Leona Tam, Edward Markowski.
Subjects/Keywords: Consumer behavior; Online reviews; Social influences; Word-of-mouth; Marketing
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APA ·
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Manager
APA (6th Edition):
Pongpatipat, C. (2014). The Effect of Online Reviews on Attitude and Purchase Intention: How Consumers Respond to Mixed Reviews. (Doctoral Dissertation). Old Dominion University. Retrieved from 9781303882104 ; https://digitalcommons.odu.edu/businessadministration_etds/50
Chicago Manual of Style (16th Edition):
Pongpatipat, Chatdanai. “The Effect of Online Reviews on Attitude and Purchase Intention: How Consumers Respond to Mixed Reviews.” 2014. Doctoral Dissertation, Old Dominion University. Accessed December 12, 2019.
9781303882104 ; https://digitalcommons.odu.edu/businessadministration_etds/50.
MLA Handbook (7th Edition):
Pongpatipat, Chatdanai. “The Effect of Online Reviews on Attitude and Purchase Intention: How Consumers Respond to Mixed Reviews.” 2014. Web. 12 Dec 2019.
Vancouver:
Pongpatipat C. The Effect of Online Reviews on Attitude and Purchase Intention: How Consumers Respond to Mixed Reviews. [Internet] [Doctoral dissertation]. Old Dominion University; 2014. [cited 2019 Dec 12].
Available from: 9781303882104 ; https://digitalcommons.odu.edu/businessadministration_etds/50.
Council of Science Editors:
Pongpatipat C. The Effect of Online Reviews on Attitude and Purchase Intention: How Consumers Respond to Mixed Reviews. [Doctoral Dissertation]. Old Dominion University; 2014. Available from: 9781303882104 ; https://digitalcommons.odu.edu/businessadministration_etds/50
AUT University
20.
Lockie, Maree.
How online reviews are read
.
Degree: AUT University
URL: http://hdl.handle.net/10292/9006
► Online reviews, a form of electronic word-of-mouth (eWOM) communication, have fast become a relied on source of information. It is for this reason we need…
(more)
▼ Online reviews, a form of electronic word-of-mouth (eWOM) communication, have fast become a relied on source of information. It is for this reason we need to further understand how it is consumers read this information; what is important to them and what personal or individual characteristics influence how they read. To do this, a mixed method approach was taken using 30 participants. First, an eye-tracking experiment was conducted with participants reading an
online review website. Following this, an
online questionnaire was conducted to measure the individual characteristics of the reader. Both sets of data were analysed separately, using coding and SPSS frequencies respectively. Both sets of data were then combined and analysed on SPSS using linear stepwise regression and logistic stepwise regression. Results show that specific review factors do work together and gazes and actual liking of
online reviews does interplay somewhat. Most significantly, certain personal characteristics and traits do influence the way in which
online reviews are read.
Advisors/Committee Members: Waiguny, Martin (advisor).
Subjects/Keywords: Online reviews;
Personality;
Eye tracking
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Manager
APA (6th Edition):
Lockie, M. (n.d.). How online reviews are read
. (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/9006
Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Lockie, Maree. “How online reviews are read
.” Thesis, AUT University. Accessed December 12, 2019.
http://hdl.handle.net/10292/9006.
Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Lockie, Maree. “How online reviews are read
.” Web. 12 Dec 2019.
Note: this citation may be lacking information needed for this citation format:
No year of publication.
Vancouver:
Lockie M. How online reviews are read
. [Internet] [Thesis]. AUT University; [cited 2019 Dec 12].
Available from: http://hdl.handle.net/10292/9006.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.
Council of Science Editors:
Lockie M. How online reviews are read
. [Thesis]. AUT University; Available from: http://hdl.handle.net/10292/9006
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.
KTH
21.
BONIECKI, PAWEL.
Positioning of online betting services : A case study of finding the gap between companies’ view versus customers’ view.
Degree: Industrial marketing, 2016, KTH
URL: http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-191227
► Under det senaste decenniet har informationsteknologin utvecklats explosionartat. Införandet av smartphones och surfplattor som alltid är anslutna till Internet har förändrat vårt sätt att…
(more)
▼ Under det senaste decenniet har informationsteknologin utvecklats explosionartat. Införandet av smartphones och surfplattor som alltid är anslutna till Internet har förändrat vårt sätt att "konsumera" den. Allt detta ledde till digitaliseringen av betting tjänster och flytten till Internet. I deras tidiga dagar hade online betting tjänster ett lätt jobb att göra när det gällde positionering, de behövde bara finns på Internet och det var det som lockade kunder. Men tiderna har förändrats och online betting tjänster står inför nya utmaningar. De måste hitta en tydlig positionering och ha en konkurrensfördel gentemot sina konkurrenter, men det är inte en lätt uppgift. Därför koncentrerade sig denna studie på en utredning av positioneringen för dessa tjänster. Fallstudietillvägagångssätt valdes för detta examensarbete och det undersökta företaget var Betsson Group, som är ett av de större företagen med många varumärken i sin portfölj. Forskningen är begränsad till deras tre mest populära varumärken: Betsson, Betsafe och NordicBet med undantag för text mining där Bet365 (en konkurrent) också analyserades. Empirisk data som samlades in under denna studie kom från intervjuer på fallstudieföretaget,frågeformulär besvarat av kunder och genom text mining av online betting tjänsters omdömen. Studien resulterade i att hitta gapet mellan positioneringen av företaget, kunderna och online recensenterna. Kundernas vy och recensenters vy överrensstämmer ganska bra, men öretagets uppfattning är helt avvikand. När kunderna väljer online betting tjänst bryr de sig mest om bästa odds, bonusar och mängden av betts, där å andra sidan företag placerar sig på ett statiskt sätt med målgrupper: folklig, nerdy och lyxig. Kunderna tenderar att inte bry sig om varumärkespositioneringen och driver företag in i ett priskrig, men samtidigt måste de känna igen varumärket för att lita på det med sina pengar. Studien bidrar till att förstå kunders vy när de väljer en online betting tjänst och denna spekt kan generaliseras för hela online bettingindustrin. Dessutom kan en del av teorierna appliceras på andra online tjänster där bästa pris söks.
During the last decade, IT had a big burst. The introduction of smartphones and tablets that are always connected to the Internet changed our way of “consuming” it. All that lead to digitalization of betting services and moving them to the Internet. In their early days online betting services had an easy job to do regarding positioning, they only needed to exist on the Internet and that attracted customers. But, times have changed and online betting services face new challenges. They must find a clear positioning and have a competitive advantage over their competitors, but that is not an easy task to do. Therefore, this study concentrated on the investigation of the positioning for these services. Case study approach was chosen for this thesis and the investigated company was Betsson Group, which is one of the bigger companies with many brands in their portfolio. However,…
Subjects/Keywords: online betting; branding; brand positioning; online; text mining; football; price war; reviews.; online betting; märkesprofilering; varumärkespositionering; online; text mining
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APA ·
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Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
BONIECKI, P. (2016). Positioning of online betting services : A case study of finding the gap between companies’ view versus customers’ view. (Thesis). KTH. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-191227
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
BONIECKI, PAWEL. “Positioning of online betting services : A case study of finding the gap between companies’ view versus customers’ view.” 2016. Thesis, KTH. Accessed December 12, 2019.
http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-191227.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
BONIECKI, PAWEL. “Positioning of online betting services : A case study of finding the gap between companies’ view versus customers’ view.” 2016. Web. 12 Dec 2019.
Vancouver:
BONIECKI P. Positioning of online betting services : A case study of finding the gap between companies’ view versus customers’ view. [Internet] [Thesis]. KTH; 2016. [cited 2019 Dec 12].
Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-191227.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
BONIECKI P. Positioning of online betting services : A case study of finding the gap between companies’ view versus customers’ view. [Thesis]. KTH; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-191227
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Universidade Nova
22.
Caballero, Luis.
“The impact of online ratings on video game sales”.
Degree: 2015, Universidade Nova
URL: https://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/15686
► Online third-party reviews have been grown over the last decade and they now play an important role as a tool for helping customers evaluate products…
(more)
▼ Online third-party
reviews have been grown over the last decade and they now play an important role as a tool for helping customers evaluate products and services that in many cases offer more than tangible features. This study intends to quantify the impact
online ratings have over video game sales by conducting a linear regression analysis on 300 titles for the previous console generation (PlayStation® 3 and Xbox® 360) using a data from the video game industry to understand the existing influence on this particular market. The findings showed that these variables have a weak linear relationship thus suggesting that quality of a title explains little the commercial success of a video game and instead this should cover a wider range of factors. Afterwards, we compare results to previous ones and discuss the managerial implications for upcoming gaming generations.
Advisors/Committee Members: Martinez, Luís Fructuoso.
Subjects/Keywords: Video games; Online reviews; Online marketing; Ewom; Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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APA ·
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Manager
APA (6th Edition):
Caballero, L. (2015). “The impact of online ratings on video game sales”. (Thesis). Universidade Nova. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/15686
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Caballero, Luis. ““The impact of online ratings on video game sales”.” 2015. Thesis, Universidade Nova. Accessed December 12, 2019.
https://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/15686.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Caballero, Luis. ““The impact of online ratings on video game sales”.” 2015. Web. 12 Dec 2019.
Vancouver:
Caballero L. “The impact of online ratings on video game sales”. [Internet] [Thesis]. Universidade Nova; 2015. [cited 2019 Dec 12].
Available from: https://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/15686.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Caballero L. “The impact of online ratings on video game sales”. [Thesis]. Universidade Nova; 2015. Available from: https://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/15686
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Technical University of Lisbon
23.
Martins, Telma Cristina Gomes.
Motivações para a realização de revisões online sobre unidades hoteleiras no Tripadvisor e contributo para a decisão final de compra.
Degree: 2015, Technical University of Lisbon
URL: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10689
► Mestrado em Marketing
Com a generalização da utilização da Internet, os consumidores ganharam uma nova influência já que podem, mais facilmente e de forma pública,…
(more)
▼ Mestrado em Marketing
Com a generalização da utilização da Internet, os consumidores ganharam uma nova influência já que podem, mais facilmente e de forma pública, partilhar as suas experiências e expressar as suas opiniões sobre produtos e serviços que experimentaram. Consequentemente, o Electronic Word of Mouth (eWOM) tem vindo a ganhar um poder crescente na decisão de compra dos consumidores. Por esse motivo, a presente dissertação tem como objetivo o conhecimento das motivações dos consumidores portugueses para a realização de revisões online sobre unidades hoteleiras no TripAdvisor - um dos maiores sites de viagens, a nível mundial. A recolha de dados foi realizada através de um questionário online que foi divulgado através do Facebook e por correio eletrónico.
Os resultados demonstram que as principais motivações para a realização de comentários online sobre unidades hoteleiras no TripAdvisor estão diretamente relacionadas com experiências positivas ("Colaboração com Empresas") e experiências negativas ("Preocupações Sociais"). Entre as principais razões para não realizar revisões online estão o esquecimento, falta de interesse e falta de tempo.
No que diz respeito ao contributo das revisões online na decisão final de compra, o presente estudo conclui que as revisões online são a segunda fonte de informação mais importante. A maioria dos inquiridos lê as opiniões que são escritas por outros consumidores e acredita que estas opiniões ajudam-nos a tomar uma decisão.
With Internet use generalization, consumers have won a new influence as they can, more easily and publicly, share their experiences and express their opinions about products and services they have used. Hence, Electronic Word of Mouth (eWOM) has been increasingly winning weight on consumers' buying decision. For this reason, the goal of this dissertation is to build a clear understanding of the Portuguese consumers' motivations behind online hotel reviews on TripAdvisor - one of the biggest worldwide travelling websites - and data collection has been completed through an online questionnaire disclosed through Facebook and email.
Results have shown that key motivations for online hotel reviews on TripAdvisor are directly correlated with positive experiences ("Helping the Company") and negative experiences ("Social Concerns"). Amongst the main reasons for not sharing online reviews are oblivion, lack of interest and lack of time.
Concerning online reviews' contribution over final purchase, this study concludes that online reviews are the second most important information source. Most respondents read other users' opinions and believe this will help making the right decision.
Advisors/Committee Members: Gonçalves, Helena Martins.
Subjects/Keywords: Sector Hoteleiro; Web 2.0; eWOM; Revisões Online; Motivações; TripAdvisor; Hotel industry; Online Reviews; Motivations
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APA (6th Edition):
Martins, T. C. G. (2015). Motivações para a realização de revisões online sobre unidades hoteleiras no Tripadvisor e contributo para a decisão final de compra. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10689
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Martins, Telma Cristina Gomes. “Motivações para a realização de revisões online sobre unidades hoteleiras no Tripadvisor e contributo para a decisão final de compra.” 2015. Thesis, Technical University of Lisbon. Accessed December 12, 2019.
https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10689.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Martins, Telma Cristina Gomes. “Motivações para a realização de revisões online sobre unidades hoteleiras no Tripadvisor e contributo para a decisão final de compra.” 2015. Web. 12 Dec 2019.
Vancouver:
Martins TCG. Motivações para a realização de revisões online sobre unidades hoteleiras no Tripadvisor e contributo para a decisão final de compra. [Internet] [Thesis]. Technical University of Lisbon; 2015. [cited 2019 Dec 12].
Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10689.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Martins TCG. Motivações para a realização de revisões online sobre unidades hoteleiras no Tripadvisor e contributo para a decisão final de compra. [Thesis]. Technical University of Lisbon; 2015. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10689
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
24.
Fernandes, Beatriz Mendes.
O eWOM e as Reclamações Online: o caso de estudo da Booking.com.
Degree: 2018, RCAAP
URL: https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/23181
► Nos últimos anos, a evolução da Internet revolucionou, significativamente, a indústria do turismo e da hotelaria. Com o surgimento de comunidades virtuais, o electronic Word-of-Mouth…
(more)
▼ Nos últimos anos, a evolução da Internet revolucionou, significativamente, a indústria do turismo e da hotelaria. Com o surgimento de comunidades virtuais, o electronic Word-of-Mouth (eWOM) ganhou forma e expandiu-se rapidamente, afetando fortemente as unidades hoteleiras. Atualmente, a partilha de experiências negativas tornou-se mais generalizada e capaz de influenciar milhares de potenciais consumidores em simultâneo.
Neste âmbito, esta investigação teve como objetivo analisar as reclamações online apresentadas por hóspedes na plataforma Booking.com, de forma a averiguar a relação entre as reclamações online e a satisfação dos clientes (através do score atribuído), verificar a influência que fatores como classificação do hotel, o mês da visita e o país de origem exercem sobre a percentagem de reclamações e, fundamentalmente, perceber quais destes fatores influenciam as categorias de reclamação online identificadas.
Como resultado do estudo, concluiu-se que as reclamações online não conduzem, necessariamente, a scores de satisfação muito reduzidos e que a percentagem de reclamações online varia em função da classificação por estrelas e do país de origem, mas não do mês da visita. Além disso, através da análise efetuada, constatou-se que algumas categorias de reclamação são influenciadas não só pela classificação do hotel e pelo mês da visita, como também pelo país de origem.
In recent years, the evolution of the Internet has significantly revolutionized the tourism and hotel industry. With the emergence of virtual communities, electronic Word-of-Mouth (eWOM) has grown and expanded so rapidly, affecting mainly hotel units. Nowadays, sharing negative experiences has become more widespread and a single comment may influence thousands of potential consumers at the same time.
In this context, this research aimed to analyze online complaints submitted by guests on the Booking.com platform, in order to ascertain the relationship between the online complaints and the assigned score, to verify the influence that factors such as hotel classification, visit and country of origin have on the percentage of complaints and, fundamentally, to understand which of these factors influence online complaints.
As a result of the study, it was concluded that online complaints do not necessarily lead to very low satisfaction scores and that the percentage of online complaints varies only according to two variables - the star rating and the country of origin. In addition, due to the analysis, it was found that some categories of complaints are influenced not only by the classification of the hotel and the month of visit, but also by the country of origin.
Advisors/Committee Members: Carvalho, Inês.
Subjects/Keywords: Booking.com; eWOM; Hotéis; Reclamações online; Reviews online; Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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APA (6th Edition):
Fernandes, B. M. (2018). O eWOM e as Reclamações Online: o caso de estudo da Booking.com. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/23181
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Fernandes, Beatriz Mendes. “O eWOM e as Reclamações Online: o caso de estudo da Booking.com.” 2018. Thesis, RCAAP. Accessed December 12, 2019.
https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/23181.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Fernandes, Beatriz Mendes. “O eWOM e as Reclamações Online: o caso de estudo da Booking.com.” 2018. Web. 12 Dec 2019.
Vancouver:
Fernandes BM. O eWOM e as Reclamações Online: o caso de estudo da Booking.com. [Internet] [Thesis]. RCAAP; 2018. [cited 2019 Dec 12].
Available from: https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/23181.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Fernandes BM. O eWOM e as Reclamações Online: o caso de estudo da Booking.com. [Thesis]. RCAAP; 2018. Available from: https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/23181
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Kent State University
25.
Wang, Yiru.
Want Some Help? How Online Reviews Influence Consumer
Decision Making.
Degree: PhD, College of Business Administration / Department of
Marketing, 2019, Kent State University
URL: http://rave.ohiolink.edu/etdc/view?acc_num=kent1562159132135793
► This dissertation explores the effects of online review characteristics on consumers’ information processing and persuasion. Online consumer review is a managerially important topic because consumers…
(more)
▼ This dissertation explores the effects of
online
review characteristics on consumers’ information processing and
persuasion.
Online consumer review is a managerially important
topic because consumers trust
online reviews and make purchase
decisions using
online reviews. However, determining what
constitutes a persuasive review is challenging since they contain
multiple features, some of them unexplored. Moreover, some
reviews
are fake – when persuasive, these negatively influence consumer
decision making. This dissertation addresses these issues by (1)
proposing new review content and context features that may drive
online review persuasiveness and (2) study how fake
reviews can be
better labeled by firms, as well as more accurately detected and
processed by consumers. The dissertation is organized into three
essays. Essay I explores how
online review information content
drives persuasion. The literature implicitly assumes that
online
review length is a proxy for information content. This essay
disentangles both of these key content features and proposes a new
information content metric based on Shannon’s entropy. Two
experiments and a secondary data study reveal that information
content can be highly persuasive, independent of length,
particularly under high purchase uncertainty. Essay II explores how
social context features influence
online review processing.
Research shows that context features, such as website
characteristics (i.e., not the content of the review itself) can
moderate how such content persuades review readers. The essay
studies the effect of two new social features on persuasiveness:
(1) how cohesive a website’s community is perceived to be, and (2)
whether the reviewed product might be more likely to be used by
multiple consumers, which I label "product collaborativeness". I
expect that as website cohesiveness and product collaborativeness
increases, consumers will be more persuaded by reviewers’
characteristics as opposed to review content. Essay III explores
how backstage review content features known to
online platforms,
but not to users, could indicate review suspiciousness. This essay
also explores whether consumers find suspicious
reviews useful. I
find that consumers rate them less likely to be helpful compared to
unsuspicious
reviews, indicating that platforms need to take steps
to prevent consumers from being misled by suspicious
reviews. To
this end, I further conducted a series of experiments, and find
that digital nudging via brief visual alerts of suspicious
reviews
can be more effective than deleting them quietly, which is the
current strategy of most platforms. In addition, I also explore
digital nudging framing to maximize the effectiveness of this
tactic.
Advisors/Committee Members: Zamudio, Cesar (Committee Co-Chair), Wiggins, Jennifer (Committee Co-Chair).
Subjects/Keywords: Marketing; Online consumer reviews; Review content features; Review context features; Suspicious online review
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APA (6th Edition):
Wang, Y. (2019). Want Some Help? How Online Reviews Influence Consumer
Decision Making. (Doctoral Dissertation). Kent State University. Retrieved from http://rave.ohiolink.edu/etdc/view?acc_num=kent1562159132135793
Chicago Manual of Style (16th Edition):
Wang, Yiru. “Want Some Help? How Online Reviews Influence Consumer
Decision Making.” 2019. Doctoral Dissertation, Kent State University. Accessed December 12, 2019.
http://rave.ohiolink.edu/etdc/view?acc_num=kent1562159132135793.
MLA Handbook (7th Edition):
Wang, Yiru. “Want Some Help? How Online Reviews Influence Consumer
Decision Making.” 2019. Web. 12 Dec 2019.
Vancouver:
Wang Y. Want Some Help? How Online Reviews Influence Consumer
Decision Making. [Internet] [Doctoral dissertation]. Kent State University; 2019. [cited 2019 Dec 12].
Available from: http://rave.ohiolink.edu/etdc/view?acc_num=kent1562159132135793.
Council of Science Editors:
Wang Y. Want Some Help? How Online Reviews Influence Consumer
Decision Making. [Doctoral Dissertation]. Kent State University; 2019. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=kent1562159132135793
East Carolina University
26.
Thompson, Marla.
"The Hostess City of the South": Destination Image and Risk Perception in Savannah, Georgia.
Degree: 2017, East Carolina University
URL: http://hdl.handle.net/10342/6472
► Tourism is one of the largest and most powerful industries in the world today. On any given day millions of people are visiting destinations all…
(more)
▼ Tourism is one of the largest and most powerful industries in the world today. On any given day millions of people are visiting destinations all across the world, domestically and internationally. Tourism literature suggests that cognitive, affective, and conative knowledge about locations shape “destination image” and inspire people to (re)visit destinations. These destination images are informed by a number of factors, including personal experience and knowledge, along with the things we see, hear, or read from media sources and others’ experiences. However, tourists are not the only group that creates mental images of places. For residents, their “destination image” is referred to as an evaluative image of the city where they live. This study investigates how crime mediates the images and opinions we hold about the places we live and visit. Data collection took place in Savannah, Georgia, a popular tourist destination that experienced a severe spike in violent crime in 2015 and 2016. This study will address the questions, “Are the evaluative images towards crime in Savannah different between residents and tourists? If so, how are they different?” and “Do social media and/or online travel reviews influence tourists’ destination image and risk perception of Savannah?”
Evaluative mapping exercises and survey methods collected responses from 60 individuals (26 residents and 34 tourists) in the city’s Historic District. Through spatial, cultural domain, and statistical analyses, residents’ and tourists’ images of the city were compared to find if significant differences in crime awareness, attitudes towards crime, and/or likelihood to recommend and revisit Savannah existed. Results showed that residents and tourists had similar evaluative images of the Savannah, both of which were positive. However, residents had statistically higher crime awareness and risk perceptions than tourists and were more likely to cite crime as a reason not to recommend the city to others. They also felt that greater areas of the city were unsafe. Sources where individuals gathered information about Savannah and crime were also investigated. Special attention was given to compare how these sources and the information collected impacted the risk perception and familiarity between tourists who used social media and/or online travel reviews and those who did not. While it appeared that these sources increased familiarity and reduced risk perception, the results were not statistically significant.
Findings from this study provide insight into how various groups perceive Savannah’s cultural landscape and crime risks. Currently, it does not seem that crime is affecting the city’s tourism industry or experience of tourists, as 100% said they would recommend the city to others. City officials and tourism workers can use these results as validation to continue marketing and promoting Savannah’s historical significance, natural beauty, and southern charm as these were common themes cited by residents and tourists. In particular,…
Subjects/Keywords: destination image; evaluative image; risk perception; crime; social media; online travel reviews; tourism
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APA (6th Edition):
Thompson, M. (2017). "The Hostess City of the South": Destination Image and Risk Perception in Savannah, Georgia. (Thesis). East Carolina University. Retrieved from http://hdl.handle.net/10342/6472
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Thompson, Marla. “"The Hostess City of the South": Destination Image and Risk Perception in Savannah, Georgia.” 2017. Thesis, East Carolina University. Accessed December 12, 2019.
http://hdl.handle.net/10342/6472.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Thompson, Marla. “"The Hostess City of the South": Destination Image and Risk Perception in Savannah, Georgia.” 2017. Web. 12 Dec 2019.
Vancouver:
Thompson M. "The Hostess City of the South": Destination Image and Risk Perception in Savannah, Georgia. [Internet] [Thesis]. East Carolina University; 2017. [cited 2019 Dec 12].
Available from: http://hdl.handle.net/10342/6472.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Thompson M. "The Hostess City of the South": Destination Image and Risk Perception in Savannah, Georgia. [Thesis]. East Carolina University; 2017. Available from: http://hdl.handle.net/10342/6472
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
NSYSU
27.
Wu, Pei-Hsuan.
The Effect of Word of Mouth: Online Consumer Reviews.
Degree: Master, Master of Business Administration Program in International Business, 2016, NSYSU
URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0025116-103207
► The growth of the Internet has helped consumers to exchange information without the limitations of time and space, and the Internet, in turn, facilitates conversations…
(more)
▼ The growth of the Internet has helped consumers to exchange information without the limitations of time and space, and the Internet, in turn, facilitates conversations between consumers. Since evaluations presented from the perspective of consumers are seen as more useful for purchase decision making,
online consumer
reviews have become a major reference for consumersâ shopping behavior. Consequently, consumer
reviews have had significant influence on product sales.
To learn how
online reviews influence consumer opinions, this study focuses on investigating the characteristics of the
online consumer
reviews which influence consumerâs purchase intentions. The results of this empirical research indicate that trustworthiness, volume of
reviews, and perceived usefulness positively relate to purchase intentions. The author presents the implications of this study and recommendations for future research.
Advisors/Committee Members: Yu-ping Wang (chair), Ming-Chu Yu (chair), Bih-Shiaw Jaw (committee member).
Subjects/Keywords: online consumer reviews; perceived usefulness; trustworthiness; purchase intention; word-of-mouth marketing
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APA ·
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Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Wu, P. (2016). The Effect of Word of Mouth: Online Consumer Reviews. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0025116-103207
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Wu, Pei-Hsuan. “The Effect of Word of Mouth: Online Consumer Reviews.” 2016. Thesis, NSYSU. Accessed December 12, 2019.
http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0025116-103207.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Wu, Pei-Hsuan. “The Effect of Word of Mouth: Online Consumer Reviews.” 2016. Web. 12 Dec 2019.
Vancouver:
Wu P. The Effect of Word of Mouth: Online Consumer Reviews. [Internet] [Thesis]. NSYSU; 2016. [cited 2019 Dec 12].
Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0025116-103207.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Wu P. The Effect of Word of Mouth: Online Consumer Reviews. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0025116-103207
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
28.
Mateus, Fábio Rodrigo Encarnação.
Online Reviews e Reserva de Hotéis.
Degree: 2015, Universidade Europeia – Laureate International Universities
URL: https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/9654
► Actualmente, fruto da evolução das tecnologias e aplicações relacionadas com a Web 2.0, os consumidores turísticos utilizam cada vez mais a internet como meio para…
(more)
▼ Actualmente, fruto da evolução das tecnologias e aplicações relacionadas com a Web 2.0, os consumidores turísticos utilizam cada vez mais a internet como meio para planearem as suas viagens e realizarem as suas reservas de alojamento. O número de reservas de alojamento através da internet tem aumentado de ano para ano. Paralelamente a este acontecimento, as Online Reviews apresentaram um crescimento exponencial, sendo cada vez maior a sua influência no processo de reserva de um alojamento online. Assim, o objectivo da presente investigação assenta numa análise dos factores que influenciam a adopção de informação disponibilizada pelas online reviews no site booking.com.
Na metodologia adaptou-se um modelo que analisa a influência que dimensões qualitativas e quantitativas exercem na adopção de informação, tendo sido realizado um questionário online. Para analisar as hipóteses de estudo, foi efectuada uma regressão linear múltipla. Os principais resultados indicam que as dimensões Ranking do Produto, Precisão da Informação, Quantidade de Informação, Valor-agregado e Experiências anteriores exercem influência na adopção de informação das online reviews.
Currently, due to the evolution of technologies and applications related to the Web 2.0, travelers are increasingly using the internet as a means to plan their travel and conduct their accommodation bookings. The number of accommodation bookings over the internet has been increasing every year. At the same time, online reviews showed an exponential growth and its influence in the booking process of an accommodation online is also increasing. Thus, the objective of this research is based on an analysis of the factors that influence information's adoption from online reviews on booking.com.
In methodology was adapted a model that analyzes the influence that qualitative and quantitative dimensions play in the information's adoption and was conducted an online survey. To examine the hypotheses of this study, a multiple linear regression was performed. The main results indicate that the dimensions Product Ranking, Information Accuracy, Information Quantity, Value-added and Past-experience influence information's adoption from reviews online.
Subjects/Keywords: Comportamento do consumidor; Comportamento do consumidor na hotelaria; Online reviews; Adopção de informação
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APA ·
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Manager
APA (6th Edition):
Mateus, F. R. E. (2015). Online Reviews e Reserva de Hotéis. (Thesis). Universidade Europeia – Laureate International Universities. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/9654
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Mateus, Fábio Rodrigo Encarnação. “Online Reviews e Reserva de Hotéis.” 2015. Thesis, Universidade Europeia – Laureate International Universities. Accessed December 12, 2019.
https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/9654.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Mateus, Fábio Rodrigo Encarnação. “Online Reviews e Reserva de Hotéis.” 2015. Web. 12 Dec 2019.
Vancouver:
Mateus FRE. Online Reviews e Reserva de Hotéis. [Internet] [Thesis]. Universidade Europeia – Laureate International Universities; 2015. [cited 2019 Dec 12].
Available from: https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/9654.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Mateus FRE. Online Reviews e Reserva de Hotéis. [Thesis]. Universidade Europeia – Laureate International Universities; 2015. Available from: https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/9654
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
29.
Basarani, Sükrie.
Electronic Word of Mouth : Managing online guest reviews in the hospitality industry.
Degree: Business Studies, 2011, Södertörn University College
URL: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-9275
► This thesis aims to look closer upon how hotels manage electronic Word of Mouth and suggests potential strategies. Focus is being put on online…
(more)
▼ This thesis aims to look closer upon how hotels manage electronic Word of Mouth and suggests potential strategies. Focus is being put on online guest reviews and the researchintends to study the impact of online reviews in the hospitality industry as well as defining the possibilities and challenges. The aim is not to make generalizations for the entire industry, but to be a suggestion for how to manage online reviews. Case studies have been performed withsix different hotels with different characteristics, to be able to answer the research questions. In order to provide an understanding of the topic, theories concerning e-Word of Mouth marketing, has been chosen. The traditional Word of Mouth and electronic Word of Mouth isdefined and the possibilities/challenges are explained. Theories on management of online reviews are also presented in the thesis. The empirical research has shown that e-Word of Mouth is still a new phenomenon in the hospitality industry. However most respondents agree on the influence of online recommendations which make it important to monitor and track them. The main possibility of managing online reviews is the chance of increased revenues and the ability to create brand awareness. It helps hotels to understand the needs of their customers. However challenges of sincerity and the big amount of information that is needed to control, are problematic. The research has shown that only few respondents work actively with some type of e-Word of Mouth. These results have provided the thesis with suggestions on management of online reviews.
Subjects/Keywords: hospitality industry; electronic Word of Mouth; online reviews; management .; Business and economics; Ekonomi
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Manager
APA (6th Edition):
Basarani, S. (2011). Electronic Word of Mouth : Managing online guest reviews in the hospitality industry. (Thesis). Södertörn University College. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-9275
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Basarani, Sükrie. “Electronic Word of Mouth : Managing online guest reviews in the hospitality industry.” 2011. Thesis, Södertörn University College. Accessed December 12, 2019.
http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-9275.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Basarani, Sükrie. “Electronic Word of Mouth : Managing online guest reviews in the hospitality industry.” 2011. Web. 12 Dec 2019.
Vancouver:
Basarani S. Electronic Word of Mouth : Managing online guest reviews in the hospitality industry. [Internet] [Thesis]. Södertörn University College; 2011. [cited 2019 Dec 12].
Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-9275.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Basarani S. Electronic Word of Mouth : Managing online guest reviews in the hospitality industry. [Thesis]. Södertörn University College; 2011. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-9275
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Jönköping University
30.
Muenz, Katharina.
Electronic word-of-mouth (eWOM) : The relationship between anonymous and semi-anonymous eWOM and consumer attitudes.
Degree: Marketing and Logistics, 2012, Jönköping University
URL: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18145
► Abstract Introduction Word-of-mouth (WOM) is based on personal recommendations where the sender is known by the consumer, thus, the persuasive nature of WOM is…
(more)
▼ Abstract Introduction Word-of-mouth (WOM) is based on personal recommendations where the sender is known by the consumer, thus, the persuasive nature of WOM is attributed to trust between the sender and the receiver of a message. Electronic word-of-mouth (eWOM) however, eliminates the consumer’s ability to judge the credibility of sender and message. Nevertheless, a high amount of people read online reviews about products and therefore make use of eWOM. Online reviews can be anonymous or can offer additional personal details of the sender and can have an influence on the credibility of the message, which in turn, can induce different attitudes towards specific products. Purpose This study aims to identify as well as understand the relationship between anonymous and semi anonymous eWOM and its corresponding characteristics in regards to the attitudes of consumers towards a laptop computer. Methodology A qualitative research method was conducted with the intention to understand the relationship between anonymous and semi anonymous eWOM towards consumers attitude. Primary data was collected, as the authors of this study were not able to locate research studies concerning the difference between anonymous and semi-anonymous eWOM and its relationship towards consumer’s attitudes. For this reason, four focus groups were carried out with students from the Jönköping University. During a pilot study, differences between male and female participants became visible therefore the focus groups were separated between men and women with the intention of collecting significant data. Conclusion The research was successful as it led to identify a relationship between the personal attributes of an online reviewer and the consumer attitudes towards a laptop. By reading online reviews and thus, observing the opinion of other people as well as using comparisons of different laptops, consumers form attitudes towards laptops. Moreover, it appears that consumers’ attitudes are more likely to be influenced by the message if it is perceived as credible. Several personal attributes of a reviewer such as name, photograph of a person, pseudonym, age, gender, country of residence and profession were identified to have an influence on the credibility of a message, whether they might increase or decrease the credibility. Additionally, it became visible, that women are relatively more likely to be influenced by personal attributes of a reviewer than men.
Subjects/Keywords: eWOM; online reviews; consumer behavior; anonymous eWOM; semi-anonymous eWOM; Business Administration; Företagsekonomi
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Manager
APA (6th Edition):
Muenz, K. (2012). Electronic word-of-mouth (eWOM) : The relationship between anonymous and semi-anonymous eWOM and consumer attitudes. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18145
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Muenz, Katharina. “Electronic word-of-mouth (eWOM) : The relationship between anonymous and semi-anonymous eWOM and consumer attitudes.” 2012. Thesis, Jönköping University. Accessed December 12, 2019.
http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18145.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Muenz, Katharina. “Electronic word-of-mouth (eWOM) : The relationship between anonymous and semi-anonymous eWOM and consumer attitudes.” 2012. Web. 12 Dec 2019.
Vancouver:
Muenz K. Electronic word-of-mouth (eWOM) : The relationship between anonymous and semi-anonymous eWOM and consumer attitudes. [Internet] [Thesis]. Jönköping University; 2012. [cited 2019 Dec 12].
Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18145.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Muenz K. Electronic word-of-mouth (eWOM) : The relationship between anonymous and semi-anonymous eWOM and consumer attitudes. [Thesis]. Jönköping University; 2012. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18145
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
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