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NSYSU

1. Su, Ying-ju. The Influences of Tourist Experience Benefits on Willingness to Pay for One Day Farmer Programs.

Degree: Master, Public Affairs Management, 2017, NSYSU

Since 2013, theâ One Day Farmerâ activity has been launched by the Agriculture Bureau of Kaohsiung City Government. âOne Day Farmerâ is an experience activity that included local material, local scenery, local culture, and enthusiasm of community residents. It is also a distinctive recreation experience. The purposes of this study were to explore touristsâ experience benefits and willingness to pay. And, it used âPayment Cardâ format was used as a method to determine touristsâ willingness to pay. Moreover, this study adopted questionnaire survey. The objects of study were tourists who participated in One Day Farmer in 2015. A total of 312 questionnaires were distributed and retrieved with 303 valid questionnaires. The results of this study are as followed. 1.Among demographic variables, educational level, visiting frequency, marital status, and participation influence parts of experience benefit; 2.Among demographic variables, monthly incomes influence willingness of pay; 3.There are significantly positive effects between experience benefit and willingness to pay; 4.Additional touristsâ willingness to pay is less than 100 dollars. This study provides the following suggestions for theâ One Day Farmerâ activity. First, the activity can integrate different recreational resources to encourage tourists revisiting. Secondly, the activity can strengthen interaction between tourists that can make different experience. Thirdly, it can increase the price of acceptance by different theme activities. Finally, it can create unique journey to increase the value of activities. Advisors/Committee Members: Chang-Jen Kuo (chair), Chien-Yuan Sher (chair), Jui-Kun Kuo (committee member).

Subjects/Keywords: One Day Farmer; Recreation Activity; Contingent Valuation Method; Experience Benefit; Willingness to Pay

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Su, Y. (2017). The Influences of Tourist Experience Benefits on Willingness to Pay for One Day Farmer Programs. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0114117-121126

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Su, Ying-ju. “The Influences of Tourist Experience Benefits on Willingness to Pay for One Day Farmer Programs.” 2017. Thesis, NSYSU. Accessed September 23, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0114117-121126.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Su, Ying-ju. “The Influences of Tourist Experience Benefits on Willingness to Pay for One Day Farmer Programs.” 2017. Web. 23 Sep 2019.

Vancouver:

Su Y. The Influences of Tourist Experience Benefits on Willingness to Pay for One Day Farmer Programs. [Internet] [Thesis]. NSYSU; 2017. [cited 2019 Sep 23]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0114117-121126.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Su Y. The Influences of Tourist Experience Benefits on Willingness to Pay for One Day Farmer Programs. [Thesis]. NSYSU; 2017. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0114117-121126

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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