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You searched for subject:(Nutritional messages). One record found.

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Rochester Institute of Technology

1. Hayes, Terry Ann. The potential for misleading visual communication on food packaging.

Degree: School of Design (CIAS), 2009, Rochester Institute of Technology

Consumers today are becoming more health conscious in light of America's growing obesity epidemic. Because of this, food companies often selectively highlight the healthfulness of their products, while carefully de-emphasizing the unhealthy components. These messages are frequently communicated by the food packaging itself, because packaging is a major influence on a shopper's perception of the food inside. The design of the food package, comprising both the two-dimensional surfaces and overall three-dimensional form, conveys these messages through variables related to color, imagery, typography, language, and shape. This thesis examined both organic and natural food packaging to uncover how healthfulness is communicated in each product category. Graphic design variables promoting healthfulness were analyzed in conjunction with actual nutritional information to discover their congruency. In addition, other nutritional message claims were researched to find out whether they were regulated or unregulated by the government. These findings led to design applications that were intended to educate the public about these various claims and encourage consumers to make informed buying decisions. The applications were placed in a grocery store context and used unexpected formats and placements to attract consumer attention. Advisors/Committee Members: Hart, Rhiannon, Proctor, Karen, Lachance, Patti.

Subjects/Keywords: Food package design; Graphic gesign; Nutritional messages; Point of purchase; Purchase decision; Visual communication

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hayes, T. A. (2009). The potential for misleading visual communication on food packaging. (Thesis). Rochester Institute of Technology. Retrieved from https://scholarworks.rit.edu/theses/4228

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hayes, Terry Ann. “The potential for misleading visual communication on food packaging.” 2009. Thesis, Rochester Institute of Technology. Accessed June 17, 2019. https://scholarworks.rit.edu/theses/4228.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hayes, Terry Ann. “The potential for misleading visual communication on food packaging.” 2009. Web. 17 Jun 2019.

Vancouver:

Hayes TA. The potential for misleading visual communication on food packaging. [Internet] [Thesis]. Rochester Institute of Technology; 2009. [cited 2019 Jun 17]. Available from: https://scholarworks.rit.edu/theses/4228.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hayes TA. The potential for misleading visual communication on food packaging. [Thesis]. Rochester Institute of Technology; 2009. Available from: https://scholarworks.rit.edu/theses/4228

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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