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1. Reis, Ana Rita Matos dos. A utiliza��o do mobile banking em alternativa ao atendimento presencial. Caso CGD.

Degree: 2017, Repositório Científico Lusófona

Ao longo dos �ltimos anos, verifica-se uma evolu��o bastante significativa no Sistema Banc�rio Portugu�s, inclusive no n�mero de institui��es banc�rias que o comp�e, como ao n�vel dos objetivos e dos constrangimentos econ�micos que influenciam as decis�es de gest�o dessas empresas e as consequ�ncias na sua atividade. O aumento da concorr�ncia e a globaliza��o est�o na base da procura de melhores pr�ticas de mercado e na crescente procura da produtividade e da efici�ncia das institui��es. Atualmente uma das principais preocupa��es do meio empresarial � a constante medi��o da rentabilidade das unidades produtivas ou organizacionais, tendo em conta a rela��o de produtividade e efici�ncia. A crescente utiliza��o das novas tecnologias e a necessidade por parte dos diferentes stakeholders de uma maior efici�ncia operacional por parte das Institui��es Financeiras, contribuiu para um crescimento maci�o da disponibiliza��o de portais de Home banking e de servi�os via telem�vel, Mobile banking. Sendo o Mobile banking um grande canal de intera��o com o cliente, este estudo procura: ? Identificar a aceita��o dos clientes; ? Identificar a satisfa��o dos clientes relativamente � ades�o �s aplica��es banc�rias; ? Pretendendo-se explorar a quest�o da satisfa��o no uso de Apps com a fideliza��o dos clientes.

Over the last few years, there has been a significant evolution on management the Portuguese banking system, including the number of banking institutions that comprise it, as well as the level of objectives and economic constraints that influence corporate decisions and their activity consequences. The increase in competition and globalization are at the heart of the search for best market practices and the increasing search for institute productivity and efficiency. Currently one of the main concerns of the business is the constant measurement of the productive and organizational units profitability, taking into account their productivity and efficiency ratio. The increasing use of new technologies and the need on the part of different stakeholders for greater operational efficiency of financial institutions, contributed to a massive growth of home banking portals and mobile phone, and mobile banking services. Being mobile banking a great channel of interaction with the client, this study seeks to: ? Identify customer acceptance, ? Identify customer satisfaction relative to mobile banking usage, ? Aim at exploring customer satisfaction on the usage of banking App?s with customer loyalty.

Orienta��o: Paula Lopes

Advisors/Committee Members: Lopes, Paula, orient..

Subjects/Keywords: MESTRADO EM CI�NCIAS DA COMUNICA��O, MARKETING E PUBLICIDADE; MARKETING; MARKETING DIGITAL; COMUNICA��ES M�VEIS; APLICA��ES MULTIM�DIA; SATISFA��O DO CLIENTE; ESTUDOS DE CASO; COMMUNICATION; MARKETING; DIGITAL MARKETING; MOBILE COMMUNICATIONS; MULTIMEDIA APPLICATIONS; CLIENT SATISFACTION; CASE STUDIES; CGD; CGD

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Reis, A. R. M. d. (2017). A utiliza��o do mobile banking em alternativa ao atendimento presencial. Caso CGD. (Thesis). Repositório Científico Lusófona. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:recil.grupolusofona.pt:10437/8468

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Reis, Ana Rita Matos dos. “A utiliza��o do mobile banking em alternativa ao atendimento presencial. Caso CGD.” 2017. Thesis, Repositório Científico Lusófona. Accessed May 26, 2019. https://www.rcaap.pt/detail.jsp?id=oai:recil.grupolusofona.pt:10437/8468.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Reis, Ana Rita Matos dos. “A utiliza��o do mobile banking em alternativa ao atendimento presencial. Caso CGD.” 2017. Web. 26 May 2019.

Vancouver:

Reis ARMd. A utiliza��o do mobile banking em alternativa ao atendimento presencial. Caso CGD. [Internet] [Thesis]. Repositório Científico Lusófona; 2017. [cited 2019 May 26]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:recil.grupolusofona.pt:10437/8468.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Reis ARMd. A utiliza��o do mobile banking em alternativa ao atendimento presencial. Caso CGD. [Thesis]. Repositório Científico Lusófona; 2017. Available from: https://www.rcaap.pt/detail.jsp?id=oai:recil.grupolusofona.pt:10437/8468

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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