Advanced search options

Advanced Search Options 🞨

Browse by author name (“Author name starts with…”).

Find ETDs with:

in
/  
in
/  
in
/  
in

Written in Published in Earliest date Latest date

Sorted by

Results per page:

Sorted by: relevance · author · university · dateNew search

You searched for subject:(Match up hypothesis). Showing records 1 – 9 of 9 total matches.

Search Limiters

Last 2 Years | English Only

No search limiters apply to these results.

▼ Search Limiters


NSYSU

1. Ke, Chun-Hsiang. Influences of Celebrity Endorserï¼Service Type Fit on Service Advertising.

Degree: Master, Business Management, 2012, NSYSU

 Endorser is common in advertising for marketing strategies. The firms spend hundreds of million dollars to hire celebrities to endorse their products and brands. Appropriate… (more)

Subjects/Keywords: service advertising; schema congruity; match-up hypothesis; gender stereotype; celebrity endorser

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ke, C. (2012). Influences of Celebrity Endorserï¼Service Type Fit on Service Advertising. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0806112-113317

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ke, Chun-Hsiang. “Influences of Celebrity Endorserï¼Service Type Fit on Service Advertising.” 2012. Thesis, NSYSU. Accessed April 16, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0806112-113317.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ke, Chun-Hsiang. “Influences of Celebrity Endorserï¼Service Type Fit on Service Advertising.” 2012. Web. 16 Apr 2021.

Vancouver:

Ke C. Influences of Celebrity Endorserï¼Service Type Fit on Service Advertising. [Internet] [Thesis]. NSYSU; 2012. [cited 2021 Apr 16]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0806112-113317.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ke C. Influences of Celebrity Endorserï¼Service Type Fit on Service Advertising. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0806112-113317

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Georgia

2. Shin, DongHwan. Movie preference before watching.

Degree: 2014, University of Georgia

 Movie stars have dominated Hollywood for as long as movies have been one of the most popular forms of entertainment media for the public. With… (more)

Subjects/Keywords: Priori Preference; the Match-up Hypothesis; Likeability; Experience Goods

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Shin, D. (2014). Movie preference before watching. (Thesis). University of Georgia. Retrieved from http://hdl.handle.net/10724/23516

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Shin, DongHwan. “Movie preference before watching.” 2014. Thesis, University of Georgia. Accessed April 16, 2021. http://hdl.handle.net/10724/23516.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Shin, DongHwan. “Movie preference before watching.” 2014. Web. 16 Apr 2021.

Vancouver:

Shin D. Movie preference before watching. [Internet] [Thesis]. University of Georgia; 2014. [cited 2021 Apr 16]. Available from: http://hdl.handle.net/10724/23516.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Shin D. Movie preference before watching. [Thesis]. University of Georgia; 2014. Available from: http://hdl.handle.net/10724/23516

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Georgia

3. Choi, Hojoon. Are nutrient content claims always effective for food ads?.

Degree: 2014, University of Georgia

 Recently, there has been growing concerns about health and an interest in nutrition in the U.S. food industry, and some unhealthy foods are emphasizing their… (more)

Subjects/Keywords: food advertising; self and functional congruity; utilitarian and value expressive function; match-up effect; functional matching effect; match-up hypothesis

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Choi, H. (2014). Are nutrient content claims always effective for food ads?. (Thesis). University of Georgia. Retrieved from http://hdl.handle.net/10724/24857

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Choi, Hojoon. “Are nutrient content claims always effective for food ads?.” 2014. Thesis, University of Georgia. Accessed April 16, 2021. http://hdl.handle.net/10724/24857.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Choi, Hojoon. “Are nutrient content claims always effective for food ads?.” 2014. Web. 16 Apr 2021.

Vancouver:

Choi H. Are nutrient content claims always effective for food ads?. [Internet] [Thesis]. University of Georgia; 2014. [cited 2021 Apr 16]. Available from: http://hdl.handle.net/10724/24857.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Choi H. Are nutrient content claims always effective for food ads?. [Thesis]. University of Georgia; 2014. Available from: http://hdl.handle.net/10724/24857

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

4. Chen, Chin-Yu. A study of the effectiveness of the male endorsers on feminine products.

Degree: Master, Business Management, 2013, NSYSU

 Frankly speaking, the appropriate gender of spokesperson for feminine products is female, and vice versa. Recently, however, the use of gender contrasts marketing tactics gradually… (more)

Subjects/Keywords: spokesperson; feminine products; emotional selling; purchase intention; Endorang Advertisement; match-up hypothesis

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chen, C. (2013). A study of the effectiveness of the male endorsers on feminine products. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0618113-205840

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chen, Chin-Yu. “A study of the effectiveness of the male endorsers on feminine products.” 2013. Thesis, NSYSU. Accessed April 16, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0618113-205840.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chen, Chin-Yu. “A study of the effectiveness of the male endorsers on feminine products.” 2013. Web. 16 Apr 2021.

Vancouver:

Chen C. A study of the effectiveness of the male endorsers on feminine products. [Internet] [Thesis]. NSYSU; 2013. [cited 2021 Apr 16]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0618113-205840.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen C. A study of the effectiveness of the male endorsers on feminine products. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0618113-205840

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Oregon

5. Gurel Atay, Eda, 1980-. Celebrity endorsements and advertising effectiveness: The importance of value congruence.

Degree: 2011, University of Oregon

 Millions of dollars are spent on celebrity contracts each year by assuming that the benefits of using celebrities will exceed the costs. Accordingly, many researchers… (more)

Subjects/Keywords: Value congruence; Advertising effectiveness; Celebrity endorsement; Match-up hypothesis; Personal values; Marketing; Cognitive psychology; Psychology

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Gurel Atay, Eda, 1. (2011). Celebrity endorsements and advertising effectiveness: The importance of value congruence. (Thesis). University of Oregon. Retrieved from http://hdl.handle.net/1794/11566

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Gurel Atay, Eda, 1980-. “Celebrity endorsements and advertising effectiveness: The importance of value congruence.” 2011. Thesis, University of Oregon. Accessed April 16, 2021. http://hdl.handle.net/1794/11566.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Gurel Atay, Eda, 1980-. “Celebrity endorsements and advertising effectiveness: The importance of value congruence.” 2011. Web. 16 Apr 2021.

Vancouver:

Gurel Atay, Eda 1. Celebrity endorsements and advertising effectiveness: The importance of value congruence. [Internet] [Thesis]. University of Oregon; 2011. [cited 2021 Apr 16]. Available from: http://hdl.handle.net/1794/11566.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Gurel Atay, Eda 1. Celebrity endorsements and advertising effectiveness: The importance of value congruence. [Thesis]. University of Oregon; 2011. Available from: http://hdl.handle.net/1794/11566

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

6. Silva, João Bernardo Faia do Jogo Ribeiro da. The Match-up hypothesis under a social class perspective.

Degree: 2018, Brazil

Purpose – The Match-up hypothesis is a concept which suggests that the stronger the match (i.e. the congruence, adequacy), between both a celebrity and a… (more)

Subjects/Keywords: Match-up hypothesis; Celebrity endorsement; Social class; Advertisement; Classe social; Propaganda; Administração de empresas; Comportamento do consumidor; Confiança do consumidor; Consumidores - Atitudes; Propaganda

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Silva, J. B. F. d. J. R. d. (2018). The Match-up hypothesis under a social class perspective. (Masters Thesis). Brazil. Retrieved from http://hdl.handle.net/10438/24452

Chicago Manual of Style (16th Edition):

Silva, João Bernardo Faia do Jogo Ribeiro da. “The Match-up hypothesis under a social class perspective.” 2018. Masters Thesis, Brazil. Accessed April 16, 2021. http://hdl.handle.net/10438/24452.

MLA Handbook (7th Edition):

Silva, João Bernardo Faia do Jogo Ribeiro da. “The Match-up hypothesis under a social class perspective.” 2018. Web. 16 Apr 2021.

Vancouver:

Silva JBFdJRd. The Match-up hypothesis under a social class perspective. [Internet] [Masters thesis]. Brazil; 2018. [cited 2021 Apr 16]. Available from: http://hdl.handle.net/10438/24452.

Council of Science Editors:

Silva JBFdJRd. The Match-up hypothesis under a social class perspective. [Masters Thesis]. Brazil; 2018. Available from: http://hdl.handle.net/10438/24452

7. Jansson, Julia. Är influencers vampyrer? : En studie om influencer-baserad marknadsföring och brand recall.

Degree: Business and Economic Studies, 2018, University of Gävle

Titel: Är influencers vampyrer? En studie om influencer-baserad marknadsföring och brand recall. Nivå: Examensarbete på Grundnivå (kandidatexamen) i ämnet företagsekonomi. Författare: Julia Jansson och… (more)

Subjects/Keywords: Brand recall; the vampire effect; source credibility; match-up hypothesis; influencers; time aspect; Brand recall; the vampire effect; source credibility model; match-up hypotesen; influencers; tidsaspekt; Business Administration; Företagsekonomi

…influencer matchar med varumärket. Kamins (1990) beskriver match-up hypotesen som när den… …påverkas av tidsaspekten, vampire effect, source credibility och match-up hypotesen. 5 J… …vampire effect och match-up hypotesen är alla olika modeller som påverkar eller påverkas av… …lägre source credibility desto sämre brand recall. 2.5 Match-up hypotesen Denna teori… …förklaras av Kamins (1990) som beskriver match-up hypotesen som när den kända profilen… 

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Jansson, J. (2018). Är influencers vampyrer? : En studie om influencer-baserad marknadsföring och brand recall. (Thesis). University of Gävle. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-27394

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Jansson, Julia. “Är influencers vampyrer? : En studie om influencer-baserad marknadsföring och brand recall.” 2018. Thesis, University of Gävle. Accessed April 16, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-27394.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Jansson, Julia. “Är influencers vampyrer? : En studie om influencer-baserad marknadsföring och brand recall.” 2018. Web. 16 Apr 2021.

Vancouver:

Jansson J. Är influencers vampyrer? : En studie om influencer-baserad marknadsföring och brand recall. [Internet] [Thesis]. University of Gävle; 2018. [cited 2021 Apr 16]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-27394.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Jansson J. Är influencers vampyrer? : En studie om influencer-baserad marknadsföring och brand recall. [Thesis]. University of Gävle; 2018. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-27394

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Canterbury

8. Kenix, L.J. Choosing an endorser for a women's sporting event: the interaction of attractiveness and expertise.

Degree: School of Social and Political Sciences; University of Canterbury. Media and Communication and Journalism, 2008, University of Canterbury

 This study drew from the match-up hypothesis and associated learning theory to examine the effects of athlete attractiveness and athlete expertise on (a) endorser-event fit,… (more)

Subjects/Keywords: endorser effectiveness; match-up hypothesis; women’s sports; Fields of Research::370000 Studies in Human Society::370100 Sociology; Fields of Research::370000 Studies in Human Society::379900 Other Studies In Human Society::379901 Gender specific studies

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kenix, L. J. (2008). Choosing an endorser for a women's sporting event: the interaction of attractiveness and expertise. (Thesis). University of Canterbury. Retrieved from http://hdl.handle.net/10092/3115

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kenix, L J. “Choosing an endorser for a women's sporting event: the interaction of attractiveness and expertise.” 2008. Thesis, University of Canterbury. Accessed April 16, 2021. http://hdl.handle.net/10092/3115.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kenix, L J. “Choosing an endorser for a women's sporting event: the interaction of attractiveness and expertise.” 2008. Web. 16 Apr 2021.

Vancouver:

Kenix LJ. Choosing an endorser for a women's sporting event: the interaction of attractiveness and expertise. [Internet] [Thesis]. University of Canterbury; 2008. [cited 2021 Apr 16]. Available from: http://hdl.handle.net/10092/3115.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kenix LJ. Choosing an endorser for a women's sporting event: the interaction of attractiveness and expertise. [Thesis]. University of Canterbury; 2008. Available from: http://hdl.handle.net/10092/3115

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

9. Jeon, Yunheui. The effect of athlete celebrity endorsement on attitude toward brand and purchase intention.

Degree: 2018, Marshall University

 In today’s intense marketing environment, the use of celebrity endorsers in advertising is a popular strategy to promote products over the competitors. Prior research has… (more)

Subjects/Keywords: athlete celebrity; athlete endorsement; celebrity endorser-consumer congruence; celebrity endorser credibility; celebrity endorser-product congruence; the match-up hypothesis; <; p>; Communication in marketing.<; /p>; <; p>; Consumers  – Attitudes.<; /p>; <; p>; Marketing.<; /p>;

…importance of celebrity endorsers with the match-up hypothesis endorser credibility (Kamins… …1990; Kahle & Homer, 1985). The concept of match-up hypothesis suggested that a good… …1985). The match-up hypothesis as one of the essential topics has been applied to the… …celebrity endorsement studies, and further discussed under the name of product match-up hypothesis… …purchase intention. As mentioned above, earlier studies on the match-up hypothesis focused on… 

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Jeon, Y. (2018). The effect of athlete celebrity endorsement on attitude toward brand and purchase intention. (Thesis). Marshall University. Retrieved from https://mds.marshall.edu/etd/1188

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Jeon, Yunheui. “The effect of athlete celebrity endorsement on attitude toward brand and purchase intention.” 2018. Thesis, Marshall University. Accessed April 16, 2021. https://mds.marshall.edu/etd/1188.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Jeon, Yunheui. “The effect of athlete celebrity endorsement on attitude toward brand and purchase intention.” 2018. Web. 16 Apr 2021.

Vancouver:

Jeon Y. The effect of athlete celebrity endorsement on attitude toward brand and purchase intention. [Internet] [Thesis]. Marshall University; 2018. [cited 2021 Apr 16]. Available from: https://mds.marshall.edu/etd/1188.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Jeon Y. The effect of athlete celebrity endorsement on attitude toward brand and purchase intention. [Thesis]. Marshall University; 2018. Available from: https://mds.marshall.edu/etd/1188

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

.