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You searched for subject:(Marketing). Showing records 1 – 30 of 17497 total matches.

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Cornell University

1. Park, Joowon. EXPLORING THE ROLE OF SOMATIC MARKERS IN CONSUMER BEHAVIOR .

Degree: 2017, Cornell University

 The dissertation is composed of two papers, and attempts to draw a more complete picture of the processes underlying consumers’ emotional experiences by studying antecedents… (more)

Subjects/Keywords: Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Park, J. (2017). EXPLORING THE ROLE OF SOMATIC MARKERS IN CONSUMER BEHAVIOR . (Thesis). Cornell University. Retrieved from http://hdl.handle.net/1813/56973

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Park, Joowon. “EXPLORING THE ROLE OF SOMATIC MARKERS IN CONSUMER BEHAVIOR .” 2017. Thesis, Cornell University. Accessed July 22, 2018. http://hdl.handle.net/1813/56973.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Park, Joowon. “EXPLORING THE ROLE OF SOMATIC MARKERS IN CONSUMER BEHAVIOR .” 2017. Web. 22 Jul 2018.

Vancouver:

Park J. EXPLORING THE ROLE OF SOMATIC MARKERS IN CONSUMER BEHAVIOR . [Internet] [Thesis]. Cornell University; 2017. [cited 2018 Jul 22]. Available from: http://hdl.handle.net/1813/56973.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Park J. EXPLORING THE ROLE OF SOMATIC MARKERS IN CONSUMER BEHAVIOR . [Thesis]. Cornell University; 2017. Available from: http://hdl.handle.net/1813/56973

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Duke University

2. Du, Jinzhao. Price Customization and Content Provision in Media Markets .

Degree: 2018, Duke University

  Multi-sided media market is a rapidly evolving phenomenon where practice is ahead of research. In this market, a media platform usually manages the interaction… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Du, J. (2018). Price Customization and Content Provision in Media Markets . (Thesis). Duke University. Retrieved from http://hdl.handle.net/10161/16840

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Du, Jinzhao. “Price Customization and Content Provision in Media Markets .” 2018. Thesis, Duke University. Accessed July 22, 2018. http://hdl.handle.net/10161/16840.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Du, Jinzhao. “Price Customization and Content Provision in Media Markets .” 2018. Web. 22 Jul 2018.

Vancouver:

Du J. Price Customization and Content Provision in Media Markets . [Internet] [Thesis]. Duke University; 2018. [cited 2018 Jul 22]. Available from: http://hdl.handle.net/10161/16840.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Du J. Price Customization and Content Provision in Media Markets . [Thesis]. Duke University; 2018. Available from: http://hdl.handle.net/10161/16840

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Duke University

3. Wang, Huihui. Consumer Behavior and Firm Competition .

Degree: 2016, Duke University

  Understanding consumer behavior is critical for firms' decision making. How consumers make decisions about what they want and buy directly affect the profits of… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Wang, H. (2016). Consumer Behavior and Firm Competition . (Thesis). Duke University. Retrieved from http://hdl.handle.net/10161/12830

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wang, Huihui. “Consumer Behavior and Firm Competition .” 2016. Thesis, Duke University. Accessed July 22, 2018. http://hdl.handle.net/10161/12830.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wang, Huihui. “Consumer Behavior and Firm Competition .” 2016. Web. 22 Jul 2018.

Vancouver:

Wang H. Consumer Behavior and Firm Competition . [Internet] [Thesis]. Duke University; 2016. [cited 2018 Jul 22]. Available from: http://hdl.handle.net/10161/12830.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wang H. Consumer Behavior and Firm Competition . [Thesis]. Duke University; 2016. Available from: http://hdl.handle.net/10161/12830

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


UCLA

4. Kim, Keunwoo. Two Essays on Large-Scale Data Applications in Marketing.

Degree: Management (MS/PHD), 2018, UCLA

 With the increased efforts of firms to collect data at a more detailed level and the recent advancement of data storage technology, empirical researchers have… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Kim, K. (2018). Two Essays on Large-Scale Data Applications in Marketing. (Thesis). UCLA. Retrieved from http://www.escholarship.org/uc/item/8rt2z9dc

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kim, Keunwoo. “Two Essays on Large-Scale Data Applications in Marketing.” 2018. Thesis, UCLA. Accessed July 22, 2018. http://www.escholarship.org/uc/item/8rt2z9dc.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kim, Keunwoo. “Two Essays on Large-Scale Data Applications in Marketing.” 2018. Web. 22 Jul 2018.

Vancouver:

Kim K. Two Essays on Large-Scale Data Applications in Marketing. [Internet] [Thesis]. UCLA; 2018. [cited 2018 Jul 22]. Available from: http://www.escholarship.org/uc/item/8rt2z9dc.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kim K. Two Essays on Large-Scale Data Applications in Marketing. [Thesis]. UCLA; 2018. Available from: http://www.escholarship.org/uc/item/8rt2z9dc

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Kennesaw State University

5. Harrison, Dana Eckerle. Understanding the Impact of Information Quality on Customer Relationship Management.

Degree: Marketing, Business Administration, 2016, Kennesaw State University

  Information represents a valuable firm resource. The quality of this resource can benefit or adversely impact social and/or economic outcomes within the organization. Previous… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Harrison, D. E. (2016). Understanding the Impact of Information Quality on Customer Relationship Management. (Thesis). Kennesaw State University. Retrieved from https://digitalcommons.kennesaw.edu/dba_etd/17

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Harrison, Dana Eckerle. “Understanding the Impact of Information Quality on Customer Relationship Management.” 2016. Thesis, Kennesaw State University. Accessed July 22, 2018. https://digitalcommons.kennesaw.edu/dba_etd/17.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Harrison, Dana Eckerle. “Understanding the Impact of Information Quality on Customer Relationship Management.” 2016. Web. 22 Jul 2018.

Vancouver:

Harrison DE. Understanding the Impact of Information Quality on Customer Relationship Management. [Internet] [Thesis]. Kennesaw State University; 2016. [cited 2018 Jul 22]. Available from: https://digitalcommons.kennesaw.edu/dba_etd/17.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Harrison DE. Understanding the Impact of Information Quality on Customer Relationship Management. [Thesis]. Kennesaw State University; 2016. Available from: https://digitalcommons.kennesaw.edu/dba_etd/17

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


UCLA

6. Lim, Jonathan. Easy Explanations or Elaborate Elucidations?: Explanatory Preferences for Complexity Matching.

Degree: Management (MS/PHD), 2018, UCLA

 In everyday life, people are adept at generating and evaluating explanations for events around them. But what makes for a satisfying explanation? While some scholars… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Lim, J. (2018). Easy Explanations or Elaborate Elucidations?: Explanatory Preferences for Complexity Matching. (Thesis). UCLA. Retrieved from http://www.escholarship.org/uc/item/0f82b6sz

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lim, Jonathan. “Easy Explanations or Elaborate Elucidations?: Explanatory Preferences for Complexity Matching.” 2018. Thesis, UCLA. Accessed July 22, 2018. http://www.escholarship.org/uc/item/0f82b6sz.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lim, Jonathan. “Easy Explanations or Elaborate Elucidations?: Explanatory Preferences for Complexity Matching.” 2018. Web. 22 Jul 2018.

Vancouver:

Lim J. Easy Explanations or Elaborate Elucidations?: Explanatory Preferences for Complexity Matching. [Internet] [Thesis]. UCLA; 2018. [cited 2018 Jul 22]. Available from: http://www.escholarship.org/uc/item/0f82b6sz.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lim J. Easy Explanations or Elaborate Elucidations?: Explanatory Preferences for Complexity Matching. [Thesis]. UCLA; 2018. Available from: http://www.escholarship.org/uc/item/0f82b6sz

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Temple University

7. Genc, Ebru. SUSTAINABLE NEW PRODUCT DEVELOPMENT: THE ROLE OF THE ENVIRONMENTAL SPECIALIST AND ENVIRONMENTAL MARKETING STRATEGY DEVELOPMENT.

Degree: PhD, 2013, Temple University

Business Administration/Marketing

Companies in the twenty first century are exposed to a variety of pressures to respond to environmental issues and responding to these pressures… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Genc, E. (2013). SUSTAINABLE NEW PRODUCT DEVELOPMENT: THE ROLE OF THE ENVIRONMENTAL SPECIALIST AND ENVIRONMENTAL MARKETING STRATEGY DEVELOPMENT. (Doctoral Dissertation). Temple University. Retrieved from http://digital.library.temple.edu/u?/p245801coll10,222864

Chicago Manual of Style (16th Edition):

Genc, Ebru. “SUSTAINABLE NEW PRODUCT DEVELOPMENT: THE ROLE OF THE ENVIRONMENTAL SPECIALIST AND ENVIRONMENTAL MARKETING STRATEGY DEVELOPMENT.” 2013. Doctoral Dissertation, Temple University. Accessed July 22, 2018. http://digital.library.temple.edu/u?/p245801coll10,222864.

MLA Handbook (7th Edition):

Genc, Ebru. “SUSTAINABLE NEW PRODUCT DEVELOPMENT: THE ROLE OF THE ENVIRONMENTAL SPECIALIST AND ENVIRONMENTAL MARKETING STRATEGY DEVELOPMENT.” 2013. Web. 22 Jul 2018.

Vancouver:

Genc E. SUSTAINABLE NEW PRODUCT DEVELOPMENT: THE ROLE OF THE ENVIRONMENTAL SPECIALIST AND ENVIRONMENTAL MARKETING STRATEGY DEVELOPMENT. [Internet] [Doctoral dissertation]. Temple University; 2013. [cited 2018 Jul 22]. Available from: http://digital.library.temple.edu/u?/p245801coll10,222864.

Council of Science Editors:

Genc E. SUSTAINABLE NEW PRODUCT DEVELOPMENT: THE ROLE OF THE ENVIRONMENTAL SPECIALIST AND ENVIRONMENTAL MARKETING STRATEGY DEVELOPMENT. [Doctoral Dissertation]. Temple University; 2013. Available from: http://digital.library.temple.edu/u?/p245801coll10,222864


Temple University

8. Andrews, Michelle. Mobile Technologies and Consumer Insights.

Degree: PhD, 2015, Temple University

Business Administration/Marketing

Mobile technology is changing the way consumers consume content and connect with others. At the same time, marketers admit that effectively implementing mobile… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Andrews, M. (2015). Mobile Technologies and Consumer Insights. (Doctoral Dissertation). Temple University. Retrieved from http://digital.library.temple.edu/u?/p245801coll10,332146

Chicago Manual of Style (16th Edition):

Andrews, Michelle. “Mobile Technologies and Consumer Insights.” 2015. Doctoral Dissertation, Temple University. Accessed July 22, 2018. http://digital.library.temple.edu/u?/p245801coll10,332146.

MLA Handbook (7th Edition):

Andrews, Michelle. “Mobile Technologies and Consumer Insights.” 2015. Web. 22 Jul 2018.

Vancouver:

Andrews M. Mobile Technologies and Consumer Insights. [Internet] [Doctoral dissertation]. Temple University; 2015. [cited 2018 Jul 22]. Available from: http://digital.library.temple.edu/u?/p245801coll10,332146.

Council of Science Editors:

Andrews M. Mobile Technologies and Consumer Insights. [Doctoral Dissertation]. Temple University; 2015. Available from: http://digital.library.temple.edu/u?/p245801coll10,332146


Temple University

9. Reynolds-McIlnay, Ryann. Impact of Retail Disarray and Neatness on Shopper In-Store Behaviors.

Degree: PhD, 2016, Temple University

Business Administration/Marketing

This two essays dissertation proposes that an in-store display condition continuum––from disarrayed to neatly organized––exists as a function of consumers touching product displays… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Reynolds-McIlnay, R. (2016). Impact of Retail Disarray and Neatness on Shopper In-Store Behaviors. (Doctoral Dissertation). Temple University. Retrieved from http://digital.library.temple.edu/u?/p245801coll10,386815

Chicago Manual of Style (16th Edition):

Reynolds-McIlnay, Ryann. “Impact of Retail Disarray and Neatness on Shopper In-Store Behaviors.” 2016. Doctoral Dissertation, Temple University. Accessed July 22, 2018. http://digital.library.temple.edu/u?/p245801coll10,386815.

MLA Handbook (7th Edition):

Reynolds-McIlnay, Ryann. “Impact of Retail Disarray and Neatness on Shopper In-Store Behaviors.” 2016. Web. 22 Jul 2018.

Vancouver:

Reynolds-McIlnay R. Impact of Retail Disarray and Neatness on Shopper In-Store Behaviors. [Internet] [Doctoral dissertation]. Temple University; 2016. [cited 2018 Jul 22]. Available from: http://digital.library.temple.edu/u?/p245801coll10,386815.

Council of Science Editors:

Reynolds-McIlnay R. Impact of Retail Disarray and Neatness on Shopper In-Store Behaviors. [Doctoral Dissertation]. Temple University; 2016. Available from: http://digital.library.temple.edu/u?/p245801coll10,386815


University of Florida

10. Rice, Dan. Consumer Sensitivity to Bundle Context How Bundle Comparison Affects Bundle Attractiveness.

Degree: Business Administration
Marketing, 2008, University of Florida

 How does context affect consumers' reaction to product bundles? This research demonstrates that consumers are sensitive to both distributional and compositional information in the contextual… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Rice, D. (2008). Consumer Sensitivity to Bundle Context How Bundle Comparison Affects Bundle Attractiveness. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0022358

Chicago Manual of Style (16th Edition):

Rice, Dan. “Consumer Sensitivity to Bundle Context How Bundle Comparison Affects Bundle Attractiveness.” 2008. Doctoral Dissertation, University of Florida. Accessed July 22, 2018. http://ufdc.ufl.edu/UFE0022358.

MLA Handbook (7th Edition):

Rice, Dan. “Consumer Sensitivity to Bundle Context How Bundle Comparison Affects Bundle Attractiveness.” 2008. Web. 22 Jul 2018.

Vancouver:

Rice D. Consumer Sensitivity to Bundle Context How Bundle Comparison Affects Bundle Attractiveness. [Internet] [Doctoral dissertation]. University of Florida; 2008. [cited 2018 Jul 22]. Available from: http://ufdc.ufl.edu/UFE0022358.

Council of Science Editors:

Rice D. Consumer Sensitivity to Bundle Context How Bundle Comparison Affects Bundle Attractiveness. [Doctoral Dissertation]. University of Florida; 2008. Available from: http://ufdc.ufl.edu/UFE0022358


University of Cape Town

11. Chohan, Raeesah. Understanding the role of emotion in viral marketing.

Degree: MBusSc, Marketing, 2013, University of Cape Town

Includes abstract.

Using the Internet to share content online is not only a daily activity for many people, yet a means to share their experiences… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Chohan, R. (2013). Understanding the role of emotion in viral marketing. (Masters Thesis). University of Cape Town. Retrieved from http://hdl.handle.net/11427/5815

Chicago Manual of Style (16th Edition):

Chohan, Raeesah. “Understanding the role of emotion in viral marketing.” 2013. Masters Thesis, University of Cape Town. Accessed July 22, 2018. http://hdl.handle.net/11427/5815.

MLA Handbook (7th Edition):

Chohan, Raeesah. “Understanding the role of emotion in viral marketing.” 2013. Web. 22 Jul 2018.

Vancouver:

Chohan R. Understanding the role of emotion in viral marketing. [Internet] [Masters thesis]. University of Cape Town; 2013. [cited 2018 Jul 22]. Available from: http://hdl.handle.net/11427/5815.

Council of Science Editors:

Chohan R. Understanding the role of emotion in viral marketing. [Masters Thesis]. University of Cape Town; 2013. Available from: http://hdl.handle.net/11427/5815


University of Cape Town

12. Eksteen, Annelie. The impact of personality and self-efficacy on customer revenge behaviour.

Degree: MCom, Marketing, 2013, University of Cape Town

Includes abstract.

Betrayed customers are increasingly seeking ways to restore fairness. One way to do this is through customer revenge. Customer revenge behaviour has become… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Eksteen, A. (2013). The impact of personality and self-efficacy on customer revenge behaviour. (Masters Thesis). University of Cape Town. Retrieved from http://hdl.handle.net/11427/5816

Chicago Manual of Style (16th Edition):

Eksteen, Annelie. “The impact of personality and self-efficacy on customer revenge behaviour.” 2013. Masters Thesis, University of Cape Town. Accessed July 22, 2018. http://hdl.handle.net/11427/5816.

MLA Handbook (7th Edition):

Eksteen, Annelie. “The impact of personality and self-efficacy on customer revenge behaviour.” 2013. Web. 22 Jul 2018.

Vancouver:

Eksteen A. The impact of personality and self-efficacy on customer revenge behaviour. [Internet] [Masters thesis]. University of Cape Town; 2013. [cited 2018 Jul 22]. Available from: http://hdl.handle.net/11427/5816.

Council of Science Editors:

Eksteen A. The impact of personality and self-efficacy on customer revenge behaviour. [Masters Thesis]. University of Cape Town; 2013. Available from: http://hdl.handle.net/11427/5816


Temple University

13. Keech, Jessica. The Impact of Consumer Insecurity On Product Evaluation.

Degree: PhD, 2017, Temple University

Business Administration/Marketing

This two essay dissertation explores the impact that various types of consumer insecurity have on response to and evaluation of products. Consumer insecurity… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Keech, J. (2017). The Impact of Consumer Insecurity On Product Evaluation. (Doctoral Dissertation). Temple University. Retrieved from http://digital.library.temple.edu/u?/p245801coll10,434781

Chicago Manual of Style (16th Edition):

Keech, Jessica. “The Impact of Consumer Insecurity On Product Evaluation.” 2017. Doctoral Dissertation, Temple University. Accessed July 22, 2018. http://digital.library.temple.edu/u?/p245801coll10,434781.

MLA Handbook (7th Edition):

Keech, Jessica. “The Impact of Consumer Insecurity On Product Evaluation.” 2017. Web. 22 Jul 2018.

Vancouver:

Keech J. The Impact of Consumer Insecurity On Product Evaluation. [Internet] [Doctoral dissertation]. Temple University; 2017. [cited 2018 Jul 22]. Available from: http://digital.library.temple.edu/u?/p245801coll10,434781.

Council of Science Editors:

Keech J. The Impact of Consumer Insecurity On Product Evaluation. [Doctoral Dissertation]. Temple University; 2017. Available from: http://digital.library.temple.edu/u?/p245801coll10,434781

14. Sipos, László. Ásványvízfogyasztási szokások elemzése és ásványvizek érzékszervi vizsgálata.

Degree: PhD, Tájépítészet és Környezetmodellezés Doktori Iskola, 2009, Corvinus University of Budapest

 A magyarországi élelmiszerpiac és ezzel együtt az alkoholmentes italpiac szerkezete jelentősen átalakult az elmúlt két évtizedben. A palackozott vizek fogyasztása negyvenszeresére nőtt a 80-as évekhez… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Sipos, L. (2009). Ásványvízfogyasztási szokások elemzése és ásványvizek érzékszervi vizsgálata. (Doctoral Dissertation). Corvinus University of Budapest. Retrieved from http://phd.lib.uni-corvinus.hu/360/

Chicago Manual of Style (16th Edition):

Sipos, László. “Ásványvízfogyasztási szokások elemzése és ásványvizek érzékszervi vizsgálata.” 2009. Doctoral Dissertation, Corvinus University of Budapest. Accessed July 22, 2018. http://phd.lib.uni-corvinus.hu/360/.

MLA Handbook (7th Edition):

Sipos, László. “Ásványvízfogyasztási szokások elemzése és ásványvizek érzékszervi vizsgálata.” 2009. Web. 22 Jul 2018.

Vancouver:

Sipos L. Ásványvízfogyasztási szokások elemzése és ásványvizek érzékszervi vizsgálata. [Internet] [Doctoral dissertation]. Corvinus University of Budapest; 2009. [cited 2018 Jul 22]. Available from: http://phd.lib.uni-corvinus.hu/360/.

Council of Science Editors:

Sipos L. Ásványvízfogyasztási szokások elemzése és ásványvizek érzékszervi vizsgálata. [Doctoral Dissertation]. Corvinus University of Budapest; 2009. Available from: http://phd.lib.uni-corvinus.hu/360/

15. Majláth, Melinda. A pszichográfiai tényezők különbségei a környezetbarát és a nem környezetbarát fogyasztók között = Psychographic Differences between Environmentally Friendly and Nonenvironmentally Friendly Consumers.

Degree: PhD, Gazdálkodástani Doktori Iskola, 2010, Corvinus University of Budapest

 Jelen disszertáció célja, hogy a fennálló gazdasági rendszer keretein belül megvizsgálja a környezetbarát marketing lehetőségeit azon keresztül, hogy jobban megértjük a környezetbarát fogyasztói viselkedést. A… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Majláth, M. (2010). A pszichográfiai tényezők különbségei a környezetbarát és a nem környezetbarát fogyasztók között = Psychographic Differences between Environmentally Friendly and Nonenvironmentally Friendly Consumers. (Doctoral Dissertation). Corvinus University of Budapest. Retrieved from http://phd.lib.uni-corvinus.hu/420/

Chicago Manual of Style (16th Edition):

Majláth, Melinda. “A pszichográfiai tényezők különbségei a környezetbarát és a nem környezetbarát fogyasztók között = Psychographic Differences between Environmentally Friendly and Nonenvironmentally Friendly Consumers.” 2010. Doctoral Dissertation, Corvinus University of Budapest. Accessed July 22, 2018. http://phd.lib.uni-corvinus.hu/420/.

MLA Handbook (7th Edition):

Majláth, Melinda. “A pszichográfiai tényezők különbségei a környezetbarát és a nem környezetbarát fogyasztók között = Psychographic Differences between Environmentally Friendly and Nonenvironmentally Friendly Consumers.” 2010. Web. 22 Jul 2018.

Vancouver:

Majláth M. A pszichográfiai tényezők különbségei a környezetbarát és a nem környezetbarát fogyasztók között = Psychographic Differences between Environmentally Friendly and Nonenvironmentally Friendly Consumers. [Internet] [Doctoral dissertation]. Corvinus University of Budapest; 2010. [cited 2018 Jul 22]. Available from: http://phd.lib.uni-corvinus.hu/420/.

Council of Science Editors:

Majláth M. A pszichográfiai tényezők különbségei a környezetbarát és a nem környezetbarát fogyasztók között = Psychographic Differences between Environmentally Friendly and Nonenvironmentally Friendly Consumers. [Doctoral Dissertation]. Corvinus University of Budapest; 2010. Available from: http://phd.lib.uni-corvinus.hu/420/

16. Neumann-Bódi, Edit. Vevőértékelés egyéni és szervezeti vásárlók esetében Az ajánlással szerzett ügyfelek jellemzői és hatásuk a vevőértékre szervezetközi viszonylatban = Customer evaluation of individual and organisational buyers. Characteristics of customers acquired through recommendation and their impact on customer value in a business-to-business context.

Degree: PhD, Gazdálkodástani Doktori Iskola, 2012, Corvinus University of Budapest

A kutatásunk célja a marketing eszközök hosszú távú hatásának pontosabb megértése a vevőértékelési modellek egyik nehezen számszerűsíthető tényezője - az ajánlás – hatásának vizsgálata által.

Subjects/Keywords: Marketing

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APA (6th Edition):

Neumann-Bódi, E. (2012). Vevőértékelés egyéni és szervezeti vásárlók esetében Az ajánlással szerzett ügyfelek jellemzői és hatásuk a vevőértékre szervezetközi viszonylatban = Customer evaluation of individual and organisational buyers. Characteristics of customers acquired through recommendation and their impact on customer value in a business-to-business context. (Doctoral Dissertation). Corvinus University of Budapest. Retrieved from http://phd.lib.uni-corvinus.hu/658/

Chicago Manual of Style (16th Edition):

Neumann-Bódi, Edit. “Vevőértékelés egyéni és szervezeti vásárlók esetében Az ajánlással szerzett ügyfelek jellemzői és hatásuk a vevőértékre szervezetközi viszonylatban = Customer evaluation of individual and organisational buyers. Characteristics of customers acquired through recommendation and their impact on customer value in a business-to-business context.” 2012. Doctoral Dissertation, Corvinus University of Budapest. Accessed July 22, 2018. http://phd.lib.uni-corvinus.hu/658/.

MLA Handbook (7th Edition):

Neumann-Bódi, Edit. “Vevőértékelés egyéni és szervezeti vásárlók esetében Az ajánlással szerzett ügyfelek jellemzői és hatásuk a vevőértékre szervezetközi viszonylatban = Customer evaluation of individual and organisational buyers. Characteristics of customers acquired through recommendation and their impact on customer value in a business-to-business context.” 2012. Web. 22 Jul 2018.

Vancouver:

Neumann-Bódi E. Vevőértékelés egyéni és szervezeti vásárlók esetében Az ajánlással szerzett ügyfelek jellemzői és hatásuk a vevőértékre szervezetközi viszonylatban = Customer evaluation of individual and organisational buyers. Characteristics of customers acquired through recommendation and their impact on customer value in a business-to-business context. [Internet] [Doctoral dissertation]. Corvinus University of Budapest; 2012. [cited 2018 Jul 22]. Available from: http://phd.lib.uni-corvinus.hu/658/.

Council of Science Editors:

Neumann-Bódi E. Vevőértékelés egyéni és szervezeti vásárlók esetében Az ajánlással szerzett ügyfelek jellemzői és hatásuk a vevőértékre szervezetközi viszonylatban = Customer evaluation of individual and organisational buyers. Characteristics of customers acquired through recommendation and their impact on customer value in a business-to-business context. [Doctoral Dissertation]. Corvinus University of Budapest; 2012. Available from: http://phd.lib.uni-corvinus.hu/658/

17. Szőcs, Attila. A fogyasztói márkaérték MIMIC modellje. A fogyasztói márkaérték okozati specifikációjának tesztelése = The MIMIC model of the consumer-based brand equity. Testing the causal specification of consumer-based brand equity.

Degree: PhD, Gazdálkodástani Doktori Iskola, 2012, Corvinus University of Budapest

 Az értekezés a fogyasztói márkaérték irodalmat gazdagítja számos lényeges eredménnyel. A fogyasztói márkaértéket kutatását a márkák iránt mutatott egyre nagyobb gyakorlati és elméleti érdeklődés alapozza… (more)

Subjects/Keywords: Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Szőcs, A. (2012). A fogyasztói márkaérték MIMIC modellje. A fogyasztói márkaérték okozati specifikációjának tesztelése = The MIMIC model of the consumer-based brand equity. Testing the causal specification of consumer-based brand equity. (Doctoral Dissertation). Corvinus University of Budapest. Retrieved from http://phd.lib.uni-corvinus.hu/663/

Chicago Manual of Style (16th Edition):

Szőcs, Attila. “A fogyasztói márkaérték MIMIC modellje. A fogyasztói márkaérték okozati specifikációjának tesztelése = The MIMIC model of the consumer-based brand equity. Testing the causal specification of consumer-based brand equity.” 2012. Doctoral Dissertation, Corvinus University of Budapest. Accessed July 22, 2018. http://phd.lib.uni-corvinus.hu/663/.

MLA Handbook (7th Edition):

Szőcs, Attila. “A fogyasztói márkaérték MIMIC modellje. A fogyasztói márkaérték okozati specifikációjának tesztelése = The MIMIC model of the consumer-based brand equity. Testing the causal specification of consumer-based brand equity.” 2012. Web. 22 Jul 2018.

Vancouver:

Szőcs A. A fogyasztói márkaérték MIMIC modellje. A fogyasztói márkaérték okozati specifikációjának tesztelése = The MIMIC model of the consumer-based brand equity. Testing the causal specification of consumer-based brand equity. [Internet] [Doctoral dissertation]. Corvinus University of Budapest; 2012. [cited 2018 Jul 22]. Available from: http://phd.lib.uni-corvinus.hu/663/.

Council of Science Editors:

Szőcs A. A fogyasztói márkaérték MIMIC modellje. A fogyasztói márkaérték okozati specifikációjának tesztelése = The MIMIC model of the consumer-based brand equity. Testing the causal specification of consumer-based brand equity. [Doctoral Dissertation]. Corvinus University of Budapest; 2012. Available from: http://phd.lib.uni-corvinus.hu/663/

18. Nagy, Péter. A virtuális térben élő fogyasztó. Identitás és fogyasztás a Second Life világában = Consumers in the digital age. Identity and Consumption in Second Life.

Degree: PhD, Gazdálkodástani Doktori Iskola, 2014, Corvinus University of Budapest

 Jelen kutatás rávilágít arra, hogy olyan virtuális világok alkalmasak „ösztönözni” a felhasználókat arra, hogy fokozott mértékben virtuális fogyasztásba bocsátkozzanak, melyek lehetővé teszik a közösséghez való… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Nagy, P. (2014). A virtuális térben élő fogyasztó. Identitás és fogyasztás a Second Life világában = Consumers in the digital age. Identity and Consumption in Second Life. (Doctoral Dissertation). Corvinus University of Budapest. Retrieved from http://phd.lib.uni-corvinus.hu/796/

Chicago Manual of Style (16th Edition):

Nagy, Péter. “A virtuális térben élő fogyasztó. Identitás és fogyasztás a Second Life világában = Consumers in the digital age. Identity and Consumption in Second Life.” 2014. Doctoral Dissertation, Corvinus University of Budapest. Accessed July 22, 2018. http://phd.lib.uni-corvinus.hu/796/.

MLA Handbook (7th Edition):

Nagy, Péter. “A virtuális térben élő fogyasztó. Identitás és fogyasztás a Second Life világában = Consumers in the digital age. Identity and Consumption in Second Life.” 2014. Web. 22 Jul 2018.

Vancouver:

Nagy P. A virtuális térben élő fogyasztó. Identitás és fogyasztás a Second Life világában = Consumers in the digital age. Identity and Consumption in Second Life. [Internet] [Doctoral dissertation]. Corvinus University of Budapest; 2014. [cited 2018 Jul 22]. Available from: http://phd.lib.uni-corvinus.hu/796/.

Council of Science Editors:

Nagy P. A virtuális térben élő fogyasztó. Identitás és fogyasztás a Second Life világában = Consumers in the digital age. Identity and Consumption in Second Life. [Doctoral Dissertation]. Corvinus University of Budapest; 2014. Available from: http://phd.lib.uni-corvinus.hu/796/

19. Bohl, Patrick. The impact of airport retail environment on passenger emotions and behaviour = A repülőtéri kiskereskedelem környezet hatása az utasok érzelmei és magatartásaira.

Degree: PhD, Gazdálkodástani Doktori Iskola, 2016, Corvinus University of Budapest

 Past studies in environmental psychology (Mehrabian & Russell, 1974) and retailing (Donovan & Rossiter, 1982) have suggested a causal relationship between the physical and social… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Bohl, P. (2016). The impact of airport retail environment on passenger emotions and behaviour = A repülőtéri kiskereskedelem környezet hatása az utasok érzelmei és magatartásaira. (Doctoral Dissertation). Corvinus University of Budapest. Retrieved from http://phd.lib.uni-corvinus.hu/907/

Chicago Manual of Style (16th Edition):

Bohl, Patrick. “The impact of airport retail environment on passenger emotions and behaviour = A repülőtéri kiskereskedelem környezet hatása az utasok érzelmei és magatartásaira.” 2016. Doctoral Dissertation, Corvinus University of Budapest. Accessed July 22, 2018. http://phd.lib.uni-corvinus.hu/907/.

MLA Handbook (7th Edition):

Bohl, Patrick. “The impact of airport retail environment on passenger emotions and behaviour = A repülőtéri kiskereskedelem környezet hatása az utasok érzelmei és magatartásaira.” 2016. Web. 22 Jul 2018.

Vancouver:

Bohl P. The impact of airport retail environment on passenger emotions and behaviour = A repülőtéri kiskereskedelem környezet hatása az utasok érzelmei és magatartásaira. [Internet] [Doctoral dissertation]. Corvinus University of Budapest; 2016. [cited 2018 Jul 22]. Available from: http://phd.lib.uni-corvinus.hu/907/.

Council of Science Editors:

Bohl P. The impact of airport retail environment on passenger emotions and behaviour = A repülőtéri kiskereskedelem környezet hatása az utasok érzelmei és magatartásaira. [Doctoral Dissertation]. Corvinus University of Budapest; 2016. Available from: http://phd.lib.uni-corvinus.hu/907/


University of Cape Town

20. Bastian, Julia Christina Margit. The antecedents and consequences of brand equity in the South African running shoe market.

Degree: MBusSc, School of Management Studies, 2015, University of Cape Town

 Marketers face the challenge with regard to the manner in which consumers perceive their brand. For the assessment of global brands in emerging markets, such… (more)

Subjects/Keywords: Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Bastian, J. C. M. (2015). The antecedents and consequences of brand equity in the South African running shoe market. (Masters Thesis). University of Cape Town. Retrieved from http://hdl.handle.net/11427/20258

Chicago Manual of Style (16th Edition):

Bastian, Julia Christina Margit. “The antecedents and consequences of brand equity in the South African running shoe market.” 2015. Masters Thesis, University of Cape Town. Accessed July 22, 2018. http://hdl.handle.net/11427/20258.

MLA Handbook (7th Edition):

Bastian, Julia Christina Margit. “The antecedents and consequences of brand equity in the South African running shoe market.” 2015. Web. 22 Jul 2018.

Vancouver:

Bastian JCM. The antecedents and consequences of brand equity in the South African running shoe market. [Internet] [Masters thesis]. University of Cape Town; 2015. [cited 2018 Jul 22]. Available from: http://hdl.handle.net/11427/20258.

Council of Science Editors:

Bastian JCM. The antecedents and consequences of brand equity in the South African running shoe market. [Masters Thesis]. University of Cape Town; 2015. Available from: http://hdl.handle.net/11427/20258


University of Cape Town

21. Hirschfelder, Benedikt. Effects of content marketing on attitude formation in the South African energy drink market.

Degree: MBusSc, School of Management Studies, 2015, University of Cape Town

 The rapid technological innovation of the last decade has altered the way people understand and communicate information. The internet specifically has made possible unprecedented access… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Hirschfelder, B. (2015). Effects of content marketing on attitude formation in the South African energy drink market. (Masters Thesis). University of Cape Town. Retrieved from http://hdl.handle.net/11427/20259

Chicago Manual of Style (16th Edition):

Hirschfelder, Benedikt. “Effects of content marketing on attitude formation in the South African energy drink market.” 2015. Masters Thesis, University of Cape Town. Accessed July 22, 2018. http://hdl.handle.net/11427/20259.

MLA Handbook (7th Edition):

Hirschfelder, Benedikt. “Effects of content marketing on attitude formation in the South African energy drink market.” 2015. Web. 22 Jul 2018.

Vancouver:

Hirschfelder B. Effects of content marketing on attitude formation in the South African energy drink market. [Internet] [Masters thesis]. University of Cape Town; 2015. [cited 2018 Jul 22]. Available from: http://hdl.handle.net/11427/20259.

Council of Science Editors:

Hirschfelder B. Effects of content marketing on attitude formation in the South African energy drink market. [Masters Thesis]. University of Cape Town; 2015. Available from: http://hdl.handle.net/11427/20259


University of Cape Town

22. Mowzer, Zeenat. The impact of electronic word-of-mouth in social networking sites on a high-involvement purchase : an empirical study of South African brides' intention to purchase the "once-in-a-lifetime" wedding dress.

Degree: MBusSc, School of Management Studies, 2016, University of Cape Town

 South Africa is home to a bourgeoning wedding industry valued at $3.25 billion. Much of the profit generated in this industry is from the sales… (more)

Subjects/Keywords: Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Mowzer, Z. (2016). The impact of electronic word-of-mouth in social networking sites on a high-involvement purchase : an empirical study of South African brides' intention to purchase the "once-in-a-lifetime" wedding dress. (Masters Thesis). University of Cape Town. Retrieved from http://hdl.handle.net/11427/20534

Chicago Manual of Style (16th Edition):

Mowzer, Zeenat. “The impact of electronic word-of-mouth in social networking sites on a high-involvement purchase : an empirical study of South African brides' intention to purchase the "once-in-a-lifetime" wedding dress.” 2016. Masters Thesis, University of Cape Town. Accessed July 22, 2018. http://hdl.handle.net/11427/20534.

MLA Handbook (7th Edition):

Mowzer, Zeenat. “The impact of electronic word-of-mouth in social networking sites on a high-involvement purchase : an empirical study of South African brides' intention to purchase the "once-in-a-lifetime" wedding dress.” 2016. Web. 22 Jul 2018.

Vancouver:

Mowzer Z. The impact of electronic word-of-mouth in social networking sites on a high-involvement purchase : an empirical study of South African brides' intention to purchase the "once-in-a-lifetime" wedding dress. [Internet] [Masters thesis]. University of Cape Town; 2016. [cited 2018 Jul 22]. Available from: http://hdl.handle.net/11427/20534.

Council of Science Editors:

Mowzer Z. The impact of electronic word-of-mouth in social networking sites on a high-involvement purchase : an empirical study of South African brides' intention to purchase the "once-in-a-lifetime" wedding dress. [Masters Thesis]. University of Cape Town; 2016. Available from: http://hdl.handle.net/11427/20534


University of Cape Town

23. Jenkins, David. Exploring the signalling potential of mega-sporting events : an analysis of the 2010 FIFA World Cup in South Africa.

Degree: MBusSc, School of Management Studies, 2016, University of Cape Town

 Mega-sporting events such as the 2008 Olympic Games in Beijing, the 2010 FIFA World Cup in South Africa and the 2014 FIFA World Cup in… (more)

Subjects/Keywords: Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Jenkins, D. (2016). Exploring the signalling potential of mega-sporting events : an analysis of the 2010 FIFA World Cup in South Africa. (Masters Thesis). University of Cape Town. Retrieved from http://hdl.handle.net/11427/20535

Chicago Manual of Style (16th Edition):

Jenkins, David. “Exploring the signalling potential of mega-sporting events : an analysis of the 2010 FIFA World Cup in South Africa.” 2016. Masters Thesis, University of Cape Town. Accessed July 22, 2018. http://hdl.handle.net/11427/20535.

MLA Handbook (7th Edition):

Jenkins, David. “Exploring the signalling potential of mega-sporting events : an analysis of the 2010 FIFA World Cup in South Africa.” 2016. Web. 22 Jul 2018.

Vancouver:

Jenkins D. Exploring the signalling potential of mega-sporting events : an analysis of the 2010 FIFA World Cup in South Africa. [Internet] [Masters thesis]. University of Cape Town; 2016. [cited 2018 Jul 22]. Available from: http://hdl.handle.net/11427/20535.

Council of Science Editors:

Jenkins D. Exploring the signalling potential of mega-sporting events : an analysis of the 2010 FIFA World Cup in South Africa. [Masters Thesis]. University of Cape Town; 2016. Available from: http://hdl.handle.net/11427/20535


Columbia University

24. Kim, Yena Stephanie. Analytical Models in Entertainment and Media.

Degree: PhD, Business, 2015, Columbia University

 The entertainment industry is a highly competitive and risky business with only few successes. The ways in which we experience music, movies, games, books, and… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Kim, Y. S. (2015). Analytical Models in Entertainment and Media. (Doctoral Dissertation). Columbia University. Retrieved from https://academiccommons.columbia.edu/catalog/ac:180913 %%% doi:10.7916/D8BR8QW3

Chicago Manual of Style (16th Edition):

Kim, Yena Stephanie. “Analytical Models in Entertainment and Media.” 2015. Doctoral Dissertation, Columbia University. Accessed July 22, 2018. https://academiccommons.columbia.edu/catalog/ac:180913 %%% doi:10.7916/D8BR8QW3.

MLA Handbook (7th Edition):

Kim, Yena Stephanie. “Analytical Models in Entertainment and Media.” 2015. Web. 22 Jul 2018.

Vancouver:

Kim YS. Analytical Models in Entertainment and Media. [Internet] [Doctoral dissertation]. Columbia University; 2015. [cited 2018 Jul 22]. Available from: https://academiccommons.columbia.edu/catalog/ac:180913 %%% doi:10.7916/D8BR8QW3.

Council of Science Editors:

Kim YS. Analytical Models in Entertainment and Media. [Doctoral Dissertation]. Columbia University; 2015. Available from: https://academiccommons.columbia.edu/catalog/ac:180913 %%% doi:10.7916/D8BR8QW3


Columbia University

25. Bilgicer, Hasan. Driver and Consequences of Multichannel Shopping.

Degree: PhD, Business, 2014, Columbia University

 Previous research has investigated what happens when customers start utilizing more than a single sales channel (i.e., become multichannel). This research stream has identified two… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Bilgicer, H. (2014). Driver and Consequences of Multichannel Shopping. (Doctoral Dissertation). Columbia University. Retrieved from https://academiccommons.columbia.edu/catalog/ac:176035 %%% doi:10.7916/D8WS8RDJ

Chicago Manual of Style (16th Edition):

Bilgicer, Hasan. “Driver and Consequences of Multichannel Shopping.” 2014. Doctoral Dissertation, Columbia University. Accessed July 22, 2018. https://academiccommons.columbia.edu/catalog/ac:176035 %%% doi:10.7916/D8WS8RDJ.

MLA Handbook (7th Edition):

Bilgicer, Hasan. “Driver and Consequences of Multichannel Shopping.” 2014. Web. 22 Jul 2018.

Vancouver:

Bilgicer H. Driver and Consequences of Multichannel Shopping. [Internet] [Doctoral dissertation]. Columbia University; 2014. [cited 2018 Jul 22]. Available from: https://academiccommons.columbia.edu/catalog/ac:176035 %%% doi:10.7916/D8WS8RDJ.

Council of Science Editors:

Bilgicer H. Driver and Consequences of Multichannel Shopping. [Doctoral Dissertation]. Columbia University; 2014. Available from: https://academiccommons.columbia.edu/catalog/ac:176035 %%% doi:10.7916/D8WS8RDJ


Columbia University

26. Schrift, Rom Y. Complicating Choice.

Degree: PhD, Business, 2011, Columbia University

 A great deal of research in consumer decision-making and social-cognition has explored consumers' attempts to simplify choices by bolstering their tentative choice candidate and/or denigrating… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Schrift, R. Y. (2011). Complicating Choice. (Doctoral Dissertation). Columbia University. Retrieved from https://academiccommons.columbia.edu/catalog/ac:132004 %%% handle:10022/AC

Chicago Manual of Style (16th Edition):

Schrift, Rom Y. “Complicating Choice.” 2011. Doctoral Dissertation, Columbia University. Accessed July 22, 2018. https://academiccommons.columbia.edu/catalog/ac:132004 %%% handle:10022/AC.

MLA Handbook (7th Edition):

Schrift, Rom Y. “Complicating Choice.” 2011. Web. 22 Jul 2018.

Vancouver:

Schrift RY. Complicating Choice. [Internet] [Doctoral dissertation]. Columbia University; 2011. [cited 2018 Jul 22]. Available from: https://academiccommons.columbia.edu/catalog/ac:132004 %%% handle:10022/AC.

Council of Science Editors:

Schrift RY. Complicating Choice. [Doctoral Dissertation]. Columbia University; 2011. Available from: https://academiccommons.columbia.edu/catalog/ac:132004 %%% handle:10022/AC


Columbia University

27. Weiss, Liad. Egocentric Categorization: Self as a Reference Category in Product Judgment and Consumer Choice.

Degree: PhD, Business, 2013, Columbia University

 Be it a shiny sports car or a luxury watch, consumers are predisposed to approach appealing objects. However, rules of modern society restrict consumers from… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Weiss, L. (2013). Egocentric Categorization: Self as a Reference Category in Product Judgment and Consumer Choice. (Doctoral Dissertation). Columbia University. Retrieved from https://academiccommons.columbia.edu/catalog/ac:160507 %%% handle:10022/AC

Chicago Manual of Style (16th Edition):

Weiss, Liad. “Egocentric Categorization: Self as a Reference Category in Product Judgment and Consumer Choice.” 2013. Doctoral Dissertation, Columbia University. Accessed July 22, 2018. https://academiccommons.columbia.edu/catalog/ac:160507 %%% handle:10022/AC.

MLA Handbook (7th Edition):

Weiss, Liad. “Egocentric Categorization: Self as a Reference Category in Product Judgment and Consumer Choice.” 2013. Web. 22 Jul 2018.

Vancouver:

Weiss L. Egocentric Categorization: Self as a Reference Category in Product Judgment and Consumer Choice. [Internet] [Doctoral dissertation]. Columbia University; 2013. [cited 2018 Jul 22]. Available from: https://academiccommons.columbia.edu/catalog/ac:160507 %%% handle:10022/AC.

Council of Science Editors:

Weiss L. Egocentric Categorization: Self as a Reference Category in Product Judgment and Consumer Choice. [Doctoral Dissertation]. Columbia University; 2013. Available from: https://academiccommons.columbia.edu/catalog/ac:160507 %%% handle:10022/AC


Columbia University

28. Reinholtz, Nicholas Stephen. Persistence in Consumer Search.

Degree: PhD, Business, 2015, Columbia University

 In this dissertation, I explore determinants, and some consequences, of persistence in consumer search. Many prominent thinkers have considered the problem of search in terms… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Reinholtz, N. S. (2015). Persistence in Consumer Search. (Doctoral Dissertation). Columbia University. Retrieved from https://academiccommons.columbia.edu/catalog/ac:191627 %%% doi:10.7916/D8TT4PN2

Chicago Manual of Style (16th Edition):

Reinholtz, Nicholas Stephen. “Persistence in Consumer Search.” 2015. Doctoral Dissertation, Columbia University. Accessed July 22, 2018. https://academiccommons.columbia.edu/catalog/ac:191627 %%% doi:10.7916/D8TT4PN2.

MLA Handbook (7th Edition):

Reinholtz, Nicholas Stephen. “Persistence in Consumer Search.” 2015. Web. 22 Jul 2018.

Vancouver:

Reinholtz NS. Persistence in Consumer Search. [Internet] [Doctoral dissertation]. Columbia University; 2015. [cited 2018 Jul 22]. Available from: https://academiccommons.columbia.edu/catalog/ac:191627 %%% doi:10.7916/D8TT4PN2.

Council of Science Editors:

Reinholtz NS. Persistence in Consumer Search. [Doctoral Dissertation]. Columbia University; 2015. Available from: https://academiccommons.columbia.edu/catalog/ac:191627 %%% doi:10.7916/D8TT4PN2


Columbia University

29. Yang, Liu. Attention and preference measurement.

Degree: PhD, Business, 2014, Columbia University

This dissertation contains two essays examining the role of attention and information processing in stated choices under choice-based preference measurement tasks. Advisors/Committee Members: Toubia, Olivier (Advisor).

Subjects/Keywords: Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Yang, L. (2014). Attention and preference measurement. (Doctoral Dissertation). Columbia University. Retrieved from https://academiccommons.columbia.edu/catalog/ac:178243 %%% doi:10.7916/D8TH8K9R

Chicago Manual of Style (16th Edition):

Yang, Liu. “Attention and preference measurement.” 2014. Doctoral Dissertation, Columbia University. Accessed July 22, 2018. https://academiccommons.columbia.edu/catalog/ac:178243 %%% doi:10.7916/D8TH8K9R.

MLA Handbook (7th Edition):

Yang, Liu. “Attention and preference measurement.” 2014. Web. 22 Jul 2018.

Vancouver:

Yang L. Attention and preference measurement. [Internet] [Doctoral dissertation]. Columbia University; 2014. [cited 2018 Jul 22]. Available from: https://academiccommons.columbia.edu/catalog/ac:178243 %%% doi:10.7916/D8TH8K9R.

Council of Science Editors:

Yang L. Attention and preference measurement. [Doctoral Dissertation]. Columbia University; 2014. Available from: https://academiccommons.columbia.edu/catalog/ac:178243 %%% doi:10.7916/D8TH8K9R


Columbia University

30. Atlas, Stephen A. Essays on Decisions Involving Recurring Financial Events.

Degree: PhD, Business, 2013, Columbia University

 This dissertation explores what influences consumer financial decisions with consequences that recur over time, such as mortgages and recurring payment plans in contracts. This dissertation… (more)

Subjects/Keywords: Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Atlas, S. A. (2013). Essays on Decisions Involving Recurring Financial Events. (Doctoral Dissertation). Columbia University. Retrieved from https://academiccommons.columbia.edu/catalog/ac:161546 %%% handle:10022/AC

Chicago Manual of Style (16th Edition):

Atlas, Stephen A. “Essays on Decisions Involving Recurring Financial Events.” 2013. Doctoral Dissertation, Columbia University. Accessed July 22, 2018. https://academiccommons.columbia.edu/catalog/ac:161546 %%% handle:10022/AC.

MLA Handbook (7th Edition):

Atlas, Stephen A. “Essays on Decisions Involving Recurring Financial Events.” 2013. Web. 22 Jul 2018.

Vancouver:

Atlas SA. Essays on Decisions Involving Recurring Financial Events. [Internet] [Doctoral dissertation]. Columbia University; 2013. [cited 2018 Jul 22]. Available from: https://academiccommons.columbia.edu/catalog/ac:161546 %%% handle:10022/AC.

Council of Science Editors:

Atlas SA. Essays on Decisions Involving Recurring Financial Events. [Doctoral Dissertation]. Columbia University; 2013. Available from: https://academiccommons.columbia.edu/catalog/ac:161546 %%% handle:10022/AC

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