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You searched for subject:(Marketing). Showing records 1 – 30 of 16768 total matches.

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Florida State University

1. Almashayekhi, Abdullah Obaid. Do Alliances' CSR Engagements Matter to the Focal Firm's Financial Performance? : Evidence from Two Studies.

Degree: PhD, Marketing, 2017, Florida State University

Although a large body of research demonstrates a positive relationship between a focal firm's corporate social responsibility (CSR) activities and its performance, some research suggests… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Almashayekhi, A. O. (2017). Do Alliances' CSR Engagements Matter to the Focal Firm's Financial Performance? : Evidence from Two Studies. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_2017SP_Almashayekhi_fsu_0071E_13804 ;

Chicago Manual of Style (16th Edition):

Almashayekhi, Abdullah Obaid. “Do Alliances' CSR Engagements Matter to the Focal Firm's Financial Performance? : Evidence from Two Studies.” 2017. Doctoral Dissertation, Florida State University. Accessed April 25, 2018. http://purl.flvc.org/fsu/fd/FSU_2017SP_Almashayekhi_fsu_0071E_13804 ;.

MLA Handbook (7th Edition):

Almashayekhi, Abdullah Obaid. “Do Alliances' CSR Engagements Matter to the Focal Firm's Financial Performance? : Evidence from Two Studies.” 2017. Web. 25 Apr 2018.

Vancouver:

Almashayekhi AO. Do Alliances' CSR Engagements Matter to the Focal Firm's Financial Performance? : Evidence from Two Studies. [Internet] [Doctoral dissertation]. Florida State University; 2017. [cited 2018 Apr 25]. Available from: http://purl.flvc.org/fsu/fd/FSU_2017SP_Almashayekhi_fsu_0071E_13804 ;.

Council of Science Editors:

Almashayekhi AO. Do Alliances' CSR Engagements Matter to the Focal Firm's Financial Performance? : Evidence from Two Studies. [Doctoral Dissertation]. Florida State University; 2017. Available from: http://purl.flvc.org/fsu/fd/FSU_2017SP_Almashayekhi_fsu_0071E_13804 ;


Florida State University

2. Mohylsky, Denise Weeks. The Invisible Woman Mature Female Consumers 50 to 64.

Degree: PhD, Retail Merchandising and Product Development, 2011, Florida State University

In recent years, the US apparel industry has fallen in love with youth, focusing its apparel offerings on a very young demographic. As a result,… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Mohylsky, D. W. (2011). The Invisible Woman Mature Female Consumers 50 to 64. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_migr_etd-2358 ;

Chicago Manual of Style (16th Edition):

Mohylsky, Denise Weeks. “The Invisible Woman Mature Female Consumers 50 to 64.” 2011. Doctoral Dissertation, Florida State University. Accessed April 25, 2018. http://purl.flvc.org/fsu/fd/FSU_migr_etd-2358 ;.

MLA Handbook (7th Edition):

Mohylsky, Denise Weeks. “The Invisible Woman Mature Female Consumers 50 to 64.” 2011. Web. 25 Apr 2018.

Vancouver:

Mohylsky DW. The Invisible Woman Mature Female Consumers 50 to 64. [Internet] [Doctoral dissertation]. Florida State University; 2011. [cited 2018 Apr 25]. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-2358 ;.

Council of Science Editors:

Mohylsky DW. The Invisible Woman Mature Female Consumers 50 to 64. [Doctoral Dissertation]. Florida State University; 2011. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-2358 ;


Florida State University

3. Allen, Alexis. Get over It: How Goodwill Overcomes the Negative Effects of Corporate and Service Failures.

Degree: PhD, Marketing, 2014, Florida State University

Across two essays, this dissertation investigates how firms can develop goodwill in order to reduce negative impacts from failures. Essay 1 uses the context of… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Allen, A. (2014). Get over It: How Goodwill Overcomes the Negative Effects of Corporate and Service Failures. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_migr_etd-8931 ;

Chicago Manual of Style (16th Edition):

Allen, Alexis. “Get over It: How Goodwill Overcomes the Negative Effects of Corporate and Service Failures.” 2014. Doctoral Dissertation, Florida State University. Accessed April 25, 2018. http://purl.flvc.org/fsu/fd/FSU_migr_etd-8931 ;.

MLA Handbook (7th Edition):

Allen, Alexis. “Get over It: How Goodwill Overcomes the Negative Effects of Corporate and Service Failures.” 2014. Web. 25 Apr 2018.

Vancouver:

Allen A. Get over It: How Goodwill Overcomes the Negative Effects of Corporate and Service Failures. [Internet] [Doctoral dissertation]. Florida State University; 2014. [cited 2018 Apr 25]. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-8931 ;.

Council of Science Editors:

Allen A. Get over It: How Goodwill Overcomes the Negative Effects of Corporate and Service Failures. [Doctoral Dissertation]. Florida State University; 2014. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-8931 ;


Florida State University

4. Johansen, Douglas L. (Douglas Lars). Opportunity Dominant Logic: Creating and Deploying Marketing Capabilities under Conditions of Uncertainty.

Degree: PhD, Marketing, 2011, Florida State University

The thinking that organizations achieve greater success as a result of superior fit to their environments has become a foundation of marketing and strategy research,… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Johansen, D. L. (. L. (2011). Opportunity Dominant Logic: Creating and Deploying Marketing Capabilities under Conditions of Uncertainty. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_migr_etd-3652 ;

Chicago Manual of Style (16th Edition):

Johansen, Douglas L (Douglas Lars). “Opportunity Dominant Logic: Creating and Deploying Marketing Capabilities under Conditions of Uncertainty.” 2011. Doctoral Dissertation, Florida State University. Accessed April 25, 2018. http://purl.flvc.org/fsu/fd/FSU_migr_etd-3652 ;.

MLA Handbook (7th Edition):

Johansen, Douglas L (Douglas Lars). “Opportunity Dominant Logic: Creating and Deploying Marketing Capabilities under Conditions of Uncertainty.” 2011. Web. 25 Apr 2018.

Vancouver:

Johansen DL(L. Opportunity Dominant Logic: Creating and Deploying Marketing Capabilities under Conditions of Uncertainty. [Internet] [Doctoral dissertation]. Florida State University; 2011. [cited 2018 Apr 25]. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-3652 ;.

Council of Science Editors:

Johansen DL(L. Opportunity Dominant Logic: Creating and Deploying Marketing Capabilities under Conditions of Uncertainty. [Doctoral Dissertation]. Florida State University; 2011. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-3652 ;


Florida State University

5. Futrell, Gary Daniel. Relationship Building in Services Marketing.

Degree: PhD, Marketing, 2012, Florida State University

Firms have come to believe that the means to inculcate loyalty and to retain customers is to establish a relationship with them through relationship marketing.… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Futrell, G. D. (2012). Relationship Building in Services Marketing. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_migr_etd-4849 ;

Chicago Manual of Style (16th Edition):

Futrell, Gary Daniel. “Relationship Building in Services Marketing.” 2012. Doctoral Dissertation, Florida State University. Accessed April 25, 2018. http://purl.flvc.org/fsu/fd/FSU_migr_etd-4849 ;.

MLA Handbook (7th Edition):

Futrell, Gary Daniel. “Relationship Building in Services Marketing.” 2012. Web. 25 Apr 2018.

Vancouver:

Futrell GD. Relationship Building in Services Marketing. [Internet] [Doctoral dissertation]. Florida State University; 2012. [cited 2018 Apr 25]. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-4849 ;.

Council of Science Editors:

Futrell GD. Relationship Building in Services Marketing. [Doctoral Dissertation]. Florida State University; 2012. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-4849 ;


Florida State University

6. Satornino, Cinthia Beccacece. Creative Systems, Social Networks, and New Product Development: Two Essays Examining the Impact of Connected Teams and Heavyweight Leaders on Marketing Outcomes.

Degree: Doctor of Business Administration, Marketing, 2014, Florida State University

 The overall objective of this dissertation is to enhance understanding of the role of social networks in creative systems and new product development. Two essays… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Satornino, C. B. (2014). Creative Systems, Social Networks, and New Product Development: Two Essays Examining the Impact of Connected Teams and Heavyweight Leaders on Marketing Outcomes. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_migr_etd-9086 ;

Chicago Manual of Style (16th Edition):

Satornino, Cinthia Beccacece. “Creative Systems, Social Networks, and New Product Development: Two Essays Examining the Impact of Connected Teams and Heavyweight Leaders on Marketing Outcomes.” 2014. Doctoral Dissertation, Florida State University. Accessed April 25, 2018. http://purl.flvc.org/fsu/fd/FSU_migr_etd-9086 ;.

MLA Handbook (7th Edition):

Satornino, Cinthia Beccacece. “Creative Systems, Social Networks, and New Product Development: Two Essays Examining the Impact of Connected Teams and Heavyweight Leaders on Marketing Outcomes.” 2014. Web. 25 Apr 2018.

Vancouver:

Satornino CB. Creative Systems, Social Networks, and New Product Development: Two Essays Examining the Impact of Connected Teams and Heavyweight Leaders on Marketing Outcomes. [Internet] [Doctoral dissertation]. Florida State University; 2014. [cited 2018 Apr 25]. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-9086 ;.

Council of Science Editors:

Satornino CB. Creative Systems, Social Networks, and New Product Development: Two Essays Examining the Impact of Connected Teams and Heavyweight Leaders on Marketing Outcomes. [Doctoral Dissertation]. Florida State University; 2014. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-9086 ;


Florida State University

7. Lawson, Stephanie J. Forsaking Ownership: Three Essays on Non-Ownership Consumption and Alternative Forms of Exchange.

Degree: PhD, Marketing, 2011, Florida State University

The purpose of this dissertation is to contribute to our understanding of non-ownership consumption behavior. A growing number of consumers are choosing to forgo ownership… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Lawson, S. J. (2011). Forsaking Ownership: Three Essays on Non-Ownership Consumption and Alternative Forms of Exchange. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_migr_etd-3221 ;

Chicago Manual of Style (16th Edition):

Lawson, Stephanie J. “Forsaking Ownership: Three Essays on Non-Ownership Consumption and Alternative Forms of Exchange.” 2011. Doctoral Dissertation, Florida State University. Accessed April 25, 2018. http://purl.flvc.org/fsu/fd/FSU_migr_etd-3221 ;.

MLA Handbook (7th Edition):

Lawson, Stephanie J. “Forsaking Ownership: Three Essays on Non-Ownership Consumption and Alternative Forms of Exchange.” 2011. Web. 25 Apr 2018.

Vancouver:

Lawson SJ. Forsaking Ownership: Three Essays on Non-Ownership Consumption and Alternative Forms of Exchange. [Internet] [Doctoral dissertation]. Florida State University; 2011. [cited 2018 Apr 25]. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-3221 ;.

Council of Science Editors:

Lawson SJ. Forsaking Ownership: Three Essays on Non-Ownership Consumption and Alternative Forms of Exchange. [Doctoral Dissertation]. Florida State University; 2011. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-3221 ;


Florida State University

8. Gleim, Mark R. From Green to Gold: Three Essays on Corporate Social Responsibility as a Marketing Strategy.

Degree: PhD, Marketing, 2011, Florida State University

This dissertation is designed to contribute to our understanding of the role of corporate social responsibility (CSR). In particular, environmental sustainability is examined to better… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Gleim, M. R. (2011). From Green to Gold: Three Essays on Corporate Social Responsibility as a Marketing Strategy. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_migr_etd-4254 ;

Chicago Manual of Style (16th Edition):

Gleim, Mark R. “From Green to Gold: Three Essays on Corporate Social Responsibility as a Marketing Strategy.” 2011. Doctoral Dissertation, Florida State University. Accessed April 25, 2018. http://purl.flvc.org/fsu/fd/FSU_migr_etd-4254 ;.

MLA Handbook (7th Edition):

Gleim, Mark R. “From Green to Gold: Three Essays on Corporate Social Responsibility as a Marketing Strategy.” 2011. Web. 25 Apr 2018.

Vancouver:

Gleim MR. From Green to Gold: Three Essays on Corporate Social Responsibility as a Marketing Strategy. [Internet] [Doctoral dissertation]. Florida State University; 2011. [cited 2018 Apr 25]. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-4254 ;.

Council of Science Editors:

Gleim MR. From Green to Gold: Three Essays on Corporate Social Responsibility as a Marketing Strategy. [Doctoral Dissertation]. Florida State University; 2011. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-4254 ;


Florida State University

9. Ye, Christine. Toward an Integrated Understanding of Online Trust.

Degree: PhD, Marketing, 2013, Florida State University

This dissertation, which consists of two essays, is designed to examine the dynamic trust concept in e-commerce. In Essay 1, a systematic review on online… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Ye, C. (2013). Toward an Integrated Understanding of Online Trust. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_migr_etd-7675 ;

Chicago Manual of Style (16th Edition):

Ye, Christine. “Toward an Integrated Understanding of Online Trust.” 2013. Doctoral Dissertation, Florida State University. Accessed April 25, 2018. http://purl.flvc.org/fsu/fd/FSU_migr_etd-7675 ;.

MLA Handbook (7th Edition):

Ye, Christine. “Toward an Integrated Understanding of Online Trust.” 2013. Web. 25 Apr 2018.

Vancouver:

Ye C. Toward an Integrated Understanding of Online Trust. [Internet] [Doctoral dissertation]. Florida State University; 2013. [cited 2018 Apr 25]. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-7675 ;.

Council of Science Editors:

Ye C. Toward an Integrated Understanding of Online Trust. [Doctoral Dissertation]. Florida State University; 2013. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-7675 ;


Florida State University

10. Ramirez, Edward, 1969-. Three Essays on Green Marketing Strategy.

Degree: PhD, Marketing, 2010, Florida State University

 The overall objective of this dissertation is to contribute to the understanding of the impact of environmentally-friendly (a.k.a. "sustainable" or "green") marketing strategies on consumption… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Ramirez, Edward, 1. (2010). Three Essays on Green Marketing Strategy. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_migr_etd-2131 ;

Chicago Manual of Style (16th Edition):

Ramirez, Edward, 1969-. “Three Essays on Green Marketing Strategy.” 2010. Doctoral Dissertation, Florida State University. Accessed April 25, 2018. http://purl.flvc.org/fsu/fd/FSU_migr_etd-2131 ;.

MLA Handbook (7th Edition):

Ramirez, Edward, 1969-. “Three Essays on Green Marketing Strategy.” 2010. Web. 25 Apr 2018.

Vancouver:

Ramirez, Edward 1. Three Essays on Green Marketing Strategy. [Internet] [Doctoral dissertation]. Florida State University; 2010. [cited 2018 Apr 25]. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-2131 ;.

Council of Science Editors:

Ramirez, Edward 1. Three Essays on Green Marketing Strategy. [Doctoral Dissertation]. Florida State University; 2010. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-2131 ;


Florida State University

11. Giebelhausen, Michael David. Three Essays on Consumer Co-Production.

Degree: PhD, Marketing, 2009, Florida State University

 Numerous terms have been used, often interchangeably, to describe the circumstances whereby consumers play a role in crafting the goods and services they ultimately consume.… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Giebelhausen, M. D. (2009). Three Essays on Consumer Co-Production. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_migr_etd-4319 ;

Chicago Manual of Style (16th Edition):

Giebelhausen, Michael David. “Three Essays on Consumer Co-Production.” 2009. Doctoral Dissertation, Florida State University. Accessed April 25, 2018. http://purl.flvc.org/fsu/fd/FSU_migr_etd-4319 ;.

MLA Handbook (7th Edition):

Giebelhausen, Michael David. “Three Essays on Consumer Co-Production.” 2009. Web. 25 Apr 2018.

Vancouver:

Giebelhausen MD. Three Essays on Consumer Co-Production. [Internet] [Doctoral dissertation]. Florida State University; 2009. [cited 2018 Apr 25]. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-4319 ;.

Council of Science Editors:

Giebelhausen MD. Three Essays on Consumer Co-Production. [Doctoral Dissertation]. Florida State University; 2009. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-4319 ;


Florida State University

12. Benedicktus, Ray L. (Ray Louis). Psychological Distance Perceptions and Trust Beliefs for Internet Only and Hybrid Retailers: Implications for Marketers.

Degree: PhD, Marketing, 2008, Florida State University

 This dissertation introduces the concept of psychological distance to the Internet marketing literature and discusses the impact of physical retail presence on consumer perceptions of… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Benedicktus, R. L. (. L. (2008). Psychological Distance Perceptions and Trust Beliefs for Internet Only and Hybrid Retailers: Implications for Marketers. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_migr_etd-1333 ;

Chicago Manual of Style (16th Edition):

Benedicktus, Ray L (Ray Louis). “Psychological Distance Perceptions and Trust Beliefs for Internet Only and Hybrid Retailers: Implications for Marketers.” 2008. Doctoral Dissertation, Florida State University. Accessed April 25, 2018. http://purl.flvc.org/fsu/fd/FSU_migr_etd-1333 ;.

MLA Handbook (7th Edition):

Benedicktus, Ray L (Ray Louis). “Psychological Distance Perceptions and Trust Beliefs for Internet Only and Hybrid Retailers: Implications for Marketers.” 2008. Web. 25 Apr 2018.

Vancouver:

Benedicktus RL(L. Psychological Distance Perceptions and Trust Beliefs for Internet Only and Hybrid Retailers: Implications for Marketers. [Internet] [Doctoral dissertation]. Florida State University; 2008. [cited 2018 Apr 25]. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-1333 ;.

Council of Science Editors:

Benedicktus RL(L. Psychological Distance Perceptions and Trust Beliefs for Internet Only and Hybrid Retailers: Implications for Marketers. [Doctoral Dissertation]. Florida State University; 2008. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-1333 ;


Florida State University

13. Montford, William Jonas. Informing Consumer Decision-Making: Two Empirical Studies.

Degree: PhD, Marketing, 2016, Florida State University

 The following dissertation examines consumer decision-making in two important contexts. The first is in the domain of health and nutrition decisions. Both governmental entities and… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Montford, W. J. (2016). Informing Consumer Decision-Making: Two Empirical Studies. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_2016SP_Montford_fsu_0071E_13209 ;

Chicago Manual of Style (16th Edition):

Montford, William Jonas. “Informing Consumer Decision-Making: Two Empirical Studies.” 2016. Doctoral Dissertation, Florida State University. Accessed April 25, 2018. http://purl.flvc.org/fsu/fd/FSU_2016SP_Montford_fsu_0071E_13209 ;.

MLA Handbook (7th Edition):

Montford, William Jonas. “Informing Consumer Decision-Making: Two Empirical Studies.” 2016. Web. 25 Apr 2018.

Vancouver:

Montford WJ. Informing Consumer Decision-Making: Two Empirical Studies. [Internet] [Doctoral dissertation]. Florida State University; 2016. [cited 2018 Apr 25]. Available from: http://purl.flvc.org/fsu/fd/FSU_2016SP_Montford_fsu_0071E_13209 ;.

Council of Science Editors:

Montford WJ. Informing Consumer Decision-Making: Two Empirical Studies. [Doctoral Dissertation]. Florida State University; 2016. Available from: http://purl.flvc.org/fsu/fd/FSU_2016SP_Montford_fsu_0071E_13209 ;


Florida State University

14. Hochstein, Bryan William. B2C Sales Interactions: Empowered Consumers, Sales Influence Tactics, and Salespeople as Knowledge Brokers.

Degree: PhD, Marketing, 2016, Florida State University

 This dissertation studies empowered consumer (EC) driven changes to B2C sales interactions. ECs are characterized as having high levels of information, awareness, and power for… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Hochstein, B. W. (2016). B2C Sales Interactions: Empowered Consumers, Sales Influence Tactics, and Salespeople as Knowledge Brokers. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_2016SP_Hochstein_fsu_0071E_13116 ;

Chicago Manual of Style (16th Edition):

Hochstein, Bryan William. “B2C Sales Interactions: Empowered Consumers, Sales Influence Tactics, and Salespeople as Knowledge Brokers.” 2016. Doctoral Dissertation, Florida State University. Accessed April 25, 2018. http://purl.flvc.org/fsu/fd/FSU_2016SP_Hochstein_fsu_0071E_13116 ;.

MLA Handbook (7th Edition):

Hochstein, Bryan William. “B2C Sales Interactions: Empowered Consumers, Sales Influence Tactics, and Salespeople as Knowledge Brokers.” 2016. Web. 25 Apr 2018.

Vancouver:

Hochstein BW. B2C Sales Interactions: Empowered Consumers, Sales Influence Tactics, and Salespeople as Knowledge Brokers. [Internet] [Doctoral dissertation]. Florida State University; 2016. [cited 2018 Apr 25]. Available from: http://purl.flvc.org/fsu/fd/FSU_2016SP_Hochstein_fsu_0071E_13116 ;.

Council of Science Editors:

Hochstein BW. B2C Sales Interactions: Empowered Consumers, Sales Influence Tactics, and Salespeople as Knowledge Brokers. [Doctoral Dissertation]. Florida State University; 2016. Available from: http://purl.flvc.org/fsu/fd/FSU_2016SP_Hochstein_fsu_0071E_13116 ;


Florida State University

15. Wolter, Jeremy S. Four Essays on Organizational Identification as a Marketing Strategy.

Degree: Doctor of Business Administration, Marketing, 2013, Florida State University

The current research attempts to clarify and re-conceptualize consumer-company identification to overcome current deficiencies, ambiguities, and unexplained phenomenon regarding the construct. Several research projects are… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Wolter, J. S. (2013). Four Essays on Organizational Identification as a Marketing Strategy. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_migr_etd-7666 ;

Chicago Manual of Style (16th Edition):

Wolter, Jeremy S. “Four Essays on Organizational Identification as a Marketing Strategy.” 2013. Doctoral Dissertation, Florida State University. Accessed April 25, 2018. http://purl.flvc.org/fsu/fd/FSU_migr_etd-7666 ;.

MLA Handbook (7th Edition):

Wolter, Jeremy S. “Four Essays on Organizational Identification as a Marketing Strategy.” 2013. Web. 25 Apr 2018.

Vancouver:

Wolter JS. Four Essays on Organizational Identification as a Marketing Strategy. [Internet] [Doctoral dissertation]. Florida State University; 2013. [cited 2018 Apr 25]. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-7666 ;.

Council of Science Editors:

Wolter JS. Four Essays on Organizational Identification as a Marketing Strategy. [Doctoral Dissertation]. Florida State University; 2013. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-7666 ;


Florida State University

16. Sindicich, Diana Kendrick. Interest and Needs in Men's Business Clothing.

Degree: PhD, Marketing, 2008, Florida State University

This study surveyed men to determine what issues exist with men"s business clothing. Their clothing interest was also surveyed to examine the relationship between clothing… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Sindicich, D. K. (2008). Interest and Needs in Men's Business Clothing. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_migr_etd-1711 ;

Chicago Manual of Style (16th Edition):

Sindicich, Diana Kendrick. “Interest and Needs in Men's Business Clothing.” 2008. Doctoral Dissertation, Florida State University. Accessed April 25, 2018. http://purl.flvc.org/fsu/fd/FSU_migr_etd-1711 ;.

MLA Handbook (7th Edition):

Sindicich, Diana Kendrick. “Interest and Needs in Men's Business Clothing.” 2008. Web. 25 Apr 2018.

Vancouver:

Sindicich DK. Interest and Needs in Men's Business Clothing. [Internet] [Doctoral dissertation]. Florida State University; 2008. [cited 2018 Apr 25]. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-1711 ;.

Council of Science Editors:

Sindicich DK. Interest and Needs in Men's Business Clothing. [Doctoral Dissertation]. Florida State University; 2008. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-1711 ;


Florida State University

17. Nagel, Duane M. The Role of Co-creation in Consumer Assessments of Quality and Value in Service Dominated Economies and the Implications to Satisfaction and Outcome Behaviors.

Degree: PhD, Marketing, 2016, Florida State University

The advancement of a service-dominant logic with the marketing literature, and its focus on co-creation brings into question the continued relevance of existing measures of… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Nagel, D. M. (2016). The Role of Co-creation in Consumer Assessments of Quality and Value in Service Dominated Economies and the Implications to Satisfaction and Outcome Behaviors. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_2016SU_Nagel_fsu_0071E_13337 ;

Chicago Manual of Style (16th Edition):

Nagel, Duane M. “The Role of Co-creation in Consumer Assessments of Quality and Value in Service Dominated Economies and the Implications to Satisfaction and Outcome Behaviors.” 2016. Doctoral Dissertation, Florida State University. Accessed April 25, 2018. http://purl.flvc.org/fsu/fd/FSU_2016SU_Nagel_fsu_0071E_13337 ;.

MLA Handbook (7th Edition):

Nagel, Duane M. “The Role of Co-creation in Consumer Assessments of Quality and Value in Service Dominated Economies and the Implications to Satisfaction and Outcome Behaviors.” 2016. Web. 25 Apr 2018.

Vancouver:

Nagel DM. The Role of Co-creation in Consumer Assessments of Quality and Value in Service Dominated Economies and the Implications to Satisfaction and Outcome Behaviors. [Internet] [Doctoral dissertation]. Florida State University; 2016. [cited 2018 Apr 25]. Available from: http://purl.flvc.org/fsu/fd/FSU_2016SU_Nagel_fsu_0071E_13337 ;.

Council of Science Editors:

Nagel DM. The Role of Co-creation in Consumer Assessments of Quality and Value in Service Dominated Economies and the Implications to Satisfaction and Outcome Behaviors. [Doctoral Dissertation]. Florida State University; 2016. Available from: http://purl.flvc.org/fsu/fd/FSU_2016SU_Nagel_fsu_0071E_13337 ;


Florida State University

18. Robinson, Stacey Gossett. Diminished Product Inventory: The Effects of Visible Quantity on Choice in Retail Settings.

Degree: PhD, Marketing, 2011, Florida State University

The overall objective of this dissertation is to contribute to the understanding of the impact visible shelf inventory has on consumer decision making in retail… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Robinson, S. G. (2011). Diminished Product Inventory: The Effects of Visible Quantity on Choice in Retail Settings. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_migr_etd-0296 ;

Chicago Manual of Style (16th Edition):

Robinson, Stacey Gossett. “Diminished Product Inventory: The Effects of Visible Quantity on Choice in Retail Settings.” 2011. Doctoral Dissertation, Florida State University. Accessed April 25, 2018. http://purl.flvc.org/fsu/fd/FSU_migr_etd-0296 ;.

MLA Handbook (7th Edition):

Robinson, Stacey Gossett. “Diminished Product Inventory: The Effects of Visible Quantity on Choice in Retail Settings.” 2011. Web. 25 Apr 2018.

Vancouver:

Robinson SG. Diminished Product Inventory: The Effects of Visible Quantity on Choice in Retail Settings. [Internet] [Doctoral dissertation]. Florida State University; 2011. [cited 2018 Apr 25]. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-0296 ;.

Council of Science Editors:

Robinson SG. Diminished Product Inventory: The Effects of Visible Quantity on Choice in Retail Settings. [Doctoral Dissertation]. Florida State University; 2011. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-0296 ;


Florida State University

19. Anderson, Sidney. Unpacking Quality Ambidexterity: Dimensions, Contingencies, and Synergies.

Degree: PhD, Marketing, 2016, Florida State University

 The focus on the quality of health care, both clinical and experiential, is becoming increasingly important to academics and managers alike as its impact on… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Anderson, S. (2016). Unpacking Quality Ambidexterity: Dimensions, Contingencies, and Synergies. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_2016SP_Anderson_fsu_0071E_13093 ;

Chicago Manual of Style (16th Edition):

Anderson, Sidney. “Unpacking Quality Ambidexterity: Dimensions, Contingencies, and Synergies.” 2016. Doctoral Dissertation, Florida State University. Accessed April 25, 2018. http://purl.flvc.org/fsu/fd/FSU_2016SP_Anderson_fsu_0071E_13093 ;.

MLA Handbook (7th Edition):

Anderson, Sidney. “Unpacking Quality Ambidexterity: Dimensions, Contingencies, and Synergies.” 2016. Web. 25 Apr 2018.

Vancouver:

Anderson S. Unpacking Quality Ambidexterity: Dimensions, Contingencies, and Synergies. [Internet] [Doctoral dissertation]. Florida State University; 2016. [cited 2018 Apr 25]. Available from: http://purl.flvc.org/fsu/fd/FSU_2016SP_Anderson_fsu_0071E_13093 ;.

Council of Science Editors:

Anderson S. Unpacking Quality Ambidexterity: Dimensions, Contingencies, and Synergies. [Doctoral Dissertation]. Florida State University; 2016. Available from: http://purl.flvc.org/fsu/fd/FSU_2016SP_Anderson_fsu_0071E_13093 ;


Florida State University

20. Nelson, Yvette Holmes. Deal or No Deal: An Examination of Customer Concessions in Automobile Negotiations.

Degree: PhD, Marketing, 2014, Florida State University

From joining groupon.com to clipping coupons, customers are increasingly seeking out strategies to help them save money. Research suggests that consumer behaviors have changed and… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Nelson, Y. H. (2014). Deal or No Deal: An Examination of Customer Concessions in Automobile Negotiations. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_migr_etd-8806 ;

Chicago Manual of Style (16th Edition):

Nelson, Yvette Holmes. “Deal or No Deal: An Examination of Customer Concessions in Automobile Negotiations.” 2014. Doctoral Dissertation, Florida State University. Accessed April 25, 2018. http://purl.flvc.org/fsu/fd/FSU_migr_etd-8806 ;.

MLA Handbook (7th Edition):

Nelson, Yvette Holmes. “Deal or No Deal: An Examination of Customer Concessions in Automobile Negotiations.” 2014. Web. 25 Apr 2018.

Vancouver:

Nelson YH. Deal or No Deal: An Examination of Customer Concessions in Automobile Negotiations. [Internet] [Doctoral dissertation]. Florida State University; 2014. [cited 2018 Apr 25]. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-8806 ;.

Council of Science Editors:

Nelson YH. Deal or No Deal: An Examination of Customer Concessions in Automobile Negotiations. [Doctoral Dissertation]. Florida State University; 2014. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-8806 ;


Florida State University

21. Bacile, Todd. A Service Perspective: Recognizing the Presence of Service-like Principles within Marketing Communication via Personal Media.

Degree: Doctor of Business Administration, Marketing, 2013, Florida State University

Personal media are social media, mobile device applications, and communication interfaces that enable consumers to publish, share, and participate in two way conversations with other… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Bacile, T. (2013). A Service Perspective: Recognizing the Presence of Service-like Principles within Marketing Communication via Personal Media. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_migr_etd-7281 ;

Chicago Manual of Style (16th Edition):

Bacile, Todd. “A Service Perspective: Recognizing the Presence of Service-like Principles within Marketing Communication via Personal Media.” 2013. Doctoral Dissertation, Florida State University. Accessed April 25, 2018. http://purl.flvc.org/fsu/fd/FSU_migr_etd-7281 ;.

MLA Handbook (7th Edition):

Bacile, Todd. “A Service Perspective: Recognizing the Presence of Service-like Principles within Marketing Communication via Personal Media.” 2013. Web. 25 Apr 2018.

Vancouver:

Bacile T. A Service Perspective: Recognizing the Presence of Service-like Principles within Marketing Communication via Personal Media. [Internet] [Doctoral dissertation]. Florida State University; 2013. [cited 2018 Apr 25]. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-7281 ;.

Council of Science Editors:

Bacile T. A Service Perspective: Recognizing the Presence of Service-like Principles within Marketing Communication via Personal Media. [Doctoral Dissertation]. Florida State University; 2013. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-7281 ;


Florida State University

22. Mcroberts, Lisa Barona. The Design and Assessment of a Soft Structural Prototype for Postural Alignment.

Degree: PhD, Marketing, 2008, Florida State University

 Proper alignment of posture can serve as a preventative measure or treatment for back pain or strain. Despite the prevalence of spine (back) problems in… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Mcroberts, L. B. (2008). The Design and Assessment of a Soft Structural Prototype for Postural Alignment. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_migr_etd-2516 ;

Chicago Manual of Style (16th Edition):

Mcroberts, Lisa Barona. “The Design and Assessment of a Soft Structural Prototype for Postural Alignment.” 2008. Doctoral Dissertation, Florida State University. Accessed April 25, 2018. http://purl.flvc.org/fsu/fd/FSU_migr_etd-2516 ;.

MLA Handbook (7th Edition):

Mcroberts, Lisa Barona. “The Design and Assessment of a Soft Structural Prototype for Postural Alignment.” 2008. Web. 25 Apr 2018.

Vancouver:

Mcroberts LB. The Design and Assessment of a Soft Structural Prototype for Postural Alignment. [Internet] [Doctoral dissertation]. Florida State University; 2008. [cited 2018 Apr 25]. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-2516 ;.

Council of Science Editors:

Mcroberts LB. The Design and Assessment of a Soft Structural Prototype for Postural Alignment. [Doctoral Dissertation]. Florida State University; 2008. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-2516 ;


Florida State University

23. Clark, Melissa. Converting Purchase Commitments into Purchase Fulfillments: An Examination of Salesperson Characteristics and Influence Tactics.

Degree: Doctor of Business Administration, Marketing, 2015, Florida State University

This study explores the roles of salesperson characteristics and influence tactics on converting customer commitments to sales fulfillments. A sample of 258 salesperson-customer interactions revealed… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Clark, M. (2015). Converting Purchase Commitments into Purchase Fulfillments: An Examination of Salesperson Characteristics and Influence Tactics. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_migr_etd-9575 ;

Chicago Manual of Style (16th Edition):

Clark, Melissa. “Converting Purchase Commitments into Purchase Fulfillments: An Examination of Salesperson Characteristics and Influence Tactics.” 2015. Doctoral Dissertation, Florida State University. Accessed April 25, 2018. http://purl.flvc.org/fsu/fd/FSU_migr_etd-9575 ;.

MLA Handbook (7th Edition):

Clark, Melissa. “Converting Purchase Commitments into Purchase Fulfillments: An Examination of Salesperson Characteristics and Influence Tactics.” 2015. Web. 25 Apr 2018.

Vancouver:

Clark M. Converting Purchase Commitments into Purchase Fulfillments: An Examination of Salesperson Characteristics and Influence Tactics. [Internet] [Doctoral dissertation]. Florida State University; 2015. [cited 2018 Apr 25]. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-9575 ;.

Council of Science Editors:

Clark M. Converting Purchase Commitments into Purchase Fulfillments: An Examination of Salesperson Characteristics and Influence Tactics. [Doctoral Dissertation]. Florida State University; 2015. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-9575 ;


Florida State University

24. Andrews, Melinda L. Assessment and Implications of Consumer Reactions to Service Mergers.

Degree: PhD, Marketing, 2008, Florida State University

Service mergers are a common phenomenon in the business world despite statistics showing the high failure rates of mergers. One reason for the extreme failure… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Andrews, M. L. (2008). Assessment and Implications of Consumer Reactions to Service Mergers. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_migr_etd-0202 ;

Chicago Manual of Style (16th Edition):

Andrews, Melinda L. “Assessment and Implications of Consumer Reactions to Service Mergers.” 2008. Doctoral Dissertation, Florida State University. Accessed April 25, 2018. http://purl.flvc.org/fsu/fd/FSU_migr_etd-0202 ;.

MLA Handbook (7th Edition):

Andrews, Melinda L. “Assessment and Implications of Consumer Reactions to Service Mergers.” 2008. Web. 25 Apr 2018.

Vancouver:

Andrews ML. Assessment and Implications of Consumer Reactions to Service Mergers. [Internet] [Doctoral dissertation]. Florida State University; 2008. [cited 2018 Apr 25]. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-0202 ;.

Council of Science Editors:

Andrews ML. Assessment and Implications of Consumer Reactions to Service Mergers. [Doctoral Dissertation]. Florida State University; 2008. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-0202 ;


Temple University

25. Genc, Ebru. SUSTAINABLE NEW PRODUCT DEVELOPMENT: THE ROLE OF THE ENVIRONMENTAL SPECIALIST AND ENVIRONMENTAL MARKETING STRATEGY DEVELOPMENT.

Degree: PhD, 2013, Temple University

Business Administration/Marketing

Companies in the twenty first century are exposed to a variety of pressures to respond to environmental issues and responding to these pressures… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Genc, E. (2013). SUSTAINABLE NEW PRODUCT DEVELOPMENT: THE ROLE OF THE ENVIRONMENTAL SPECIALIST AND ENVIRONMENTAL MARKETING STRATEGY DEVELOPMENT. (Doctoral Dissertation). Temple University. Retrieved from http://digital.library.temple.edu/u?/p245801coll10,222864

Chicago Manual of Style (16th Edition):

Genc, Ebru. “SUSTAINABLE NEW PRODUCT DEVELOPMENT: THE ROLE OF THE ENVIRONMENTAL SPECIALIST AND ENVIRONMENTAL MARKETING STRATEGY DEVELOPMENT.” 2013. Doctoral Dissertation, Temple University. Accessed April 25, 2018. http://digital.library.temple.edu/u?/p245801coll10,222864.

MLA Handbook (7th Edition):

Genc, Ebru. “SUSTAINABLE NEW PRODUCT DEVELOPMENT: THE ROLE OF THE ENVIRONMENTAL SPECIALIST AND ENVIRONMENTAL MARKETING STRATEGY DEVELOPMENT.” 2013. Web. 25 Apr 2018.

Vancouver:

Genc E. SUSTAINABLE NEW PRODUCT DEVELOPMENT: THE ROLE OF THE ENVIRONMENTAL SPECIALIST AND ENVIRONMENTAL MARKETING STRATEGY DEVELOPMENT. [Internet] [Doctoral dissertation]. Temple University; 2013. [cited 2018 Apr 25]. Available from: http://digital.library.temple.edu/u?/p245801coll10,222864.

Council of Science Editors:

Genc E. SUSTAINABLE NEW PRODUCT DEVELOPMENT: THE ROLE OF THE ENVIRONMENTAL SPECIALIST AND ENVIRONMENTAL MARKETING STRATEGY DEVELOPMENT. [Doctoral Dissertation]. Temple University; 2013. Available from: http://digital.library.temple.edu/u?/p245801coll10,222864


Temple University

26. Andrews, Michelle. Mobile Technologies and Consumer Insights.

Degree: PhD, 2015, Temple University

Business Administration/Marketing

Mobile technology is changing the way consumers consume content and connect with others. At the same time, marketers admit that effectively implementing mobile… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Andrews, M. (2015). Mobile Technologies and Consumer Insights. (Doctoral Dissertation). Temple University. Retrieved from http://digital.library.temple.edu/u?/p245801coll10,332146

Chicago Manual of Style (16th Edition):

Andrews, Michelle. “Mobile Technologies and Consumer Insights.” 2015. Doctoral Dissertation, Temple University. Accessed April 25, 2018. http://digital.library.temple.edu/u?/p245801coll10,332146.

MLA Handbook (7th Edition):

Andrews, Michelle. “Mobile Technologies and Consumer Insights.” 2015. Web. 25 Apr 2018.

Vancouver:

Andrews M. Mobile Technologies and Consumer Insights. [Internet] [Doctoral dissertation]. Temple University; 2015. [cited 2018 Apr 25]. Available from: http://digital.library.temple.edu/u?/p245801coll10,332146.

Council of Science Editors:

Andrews M. Mobile Technologies and Consumer Insights. [Doctoral Dissertation]. Temple University; 2015. Available from: http://digital.library.temple.edu/u?/p245801coll10,332146


Temple University

27. Reynolds-McIlnay, Ryann. Impact of Retail Disarray and Neatness on Shopper In-Store Behaviors.

Degree: PhD, 2016, Temple University

Business Administration/Marketing

This two essays dissertation proposes that an in-store display condition continuum––from disarrayed to neatly organized––exists as a function of consumers touching product displays… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Reynolds-McIlnay, R. (2016). Impact of Retail Disarray and Neatness on Shopper In-Store Behaviors. (Doctoral Dissertation). Temple University. Retrieved from http://digital.library.temple.edu/u?/p245801coll10,386815

Chicago Manual of Style (16th Edition):

Reynolds-McIlnay, Ryann. “Impact of Retail Disarray and Neatness on Shopper In-Store Behaviors.” 2016. Doctoral Dissertation, Temple University. Accessed April 25, 2018. http://digital.library.temple.edu/u?/p245801coll10,386815.

MLA Handbook (7th Edition):

Reynolds-McIlnay, Ryann. “Impact of Retail Disarray and Neatness on Shopper In-Store Behaviors.” 2016. Web. 25 Apr 2018.

Vancouver:

Reynolds-McIlnay R. Impact of Retail Disarray and Neatness on Shopper In-Store Behaviors. [Internet] [Doctoral dissertation]. Temple University; 2016. [cited 2018 Apr 25]. Available from: http://digital.library.temple.edu/u?/p245801coll10,386815.

Council of Science Editors:

Reynolds-McIlnay R. Impact of Retail Disarray and Neatness on Shopper In-Store Behaviors. [Doctoral Dissertation]. Temple University; 2016. Available from: http://digital.library.temple.edu/u?/p245801coll10,386815


University of Florida

28. Rice, Dan. Consumer Sensitivity to Bundle Context How Bundle Comparison Affects Bundle Attractiveness.

Degree: Business Administration
Marketing, 2008, University of Florida

 How does context affect consumers' reaction to product bundles? This research demonstrates that consumers are sensitive to both distributional and compositional information in the contextual… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Rice, D. (2008). Consumer Sensitivity to Bundle Context How Bundle Comparison Affects Bundle Attractiveness. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0022358

Chicago Manual of Style (16th Edition):

Rice, Dan. “Consumer Sensitivity to Bundle Context How Bundle Comparison Affects Bundle Attractiveness.” 2008. Doctoral Dissertation, University of Florida. Accessed April 25, 2018. http://ufdc.ufl.edu/UFE0022358.

MLA Handbook (7th Edition):

Rice, Dan. “Consumer Sensitivity to Bundle Context How Bundle Comparison Affects Bundle Attractiveness.” 2008. Web. 25 Apr 2018.

Vancouver:

Rice D. Consumer Sensitivity to Bundle Context How Bundle Comparison Affects Bundle Attractiveness. [Internet] [Doctoral dissertation]. University of Florida; 2008. [cited 2018 Apr 25]. Available from: http://ufdc.ufl.edu/UFE0022358.

Council of Science Editors:

Rice D. Consumer Sensitivity to Bundle Context How Bundle Comparison Affects Bundle Attractiveness. [Doctoral Dissertation]. University of Florida; 2008. Available from: http://ufdc.ufl.edu/UFE0022358


University of Cape Town

29. Chohan, Raeesah. Understanding the role of emotion in viral marketing.

Degree: MBusSc, Marketing, 2013, University of Cape Town

Includes abstract.

Using the Internet to share content online is not only a daily activity for many people, yet a means to share their experiences… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Chohan, R. (2013). Understanding the role of emotion in viral marketing. (Masters Thesis). University of Cape Town. Retrieved from http://hdl.handle.net/11427/5815

Chicago Manual of Style (16th Edition):

Chohan, Raeesah. “Understanding the role of emotion in viral marketing.” 2013. Masters Thesis, University of Cape Town. Accessed April 25, 2018. http://hdl.handle.net/11427/5815.

MLA Handbook (7th Edition):

Chohan, Raeesah. “Understanding the role of emotion in viral marketing.” 2013. Web. 25 Apr 2018.

Vancouver:

Chohan R. Understanding the role of emotion in viral marketing. [Internet] [Masters thesis]. University of Cape Town; 2013. [cited 2018 Apr 25]. Available from: http://hdl.handle.net/11427/5815.

Council of Science Editors:

Chohan R. Understanding the role of emotion in viral marketing. [Masters Thesis]. University of Cape Town; 2013. Available from: http://hdl.handle.net/11427/5815


University of Cape Town

30. Eksteen, Annelie. The impact of personality and self-efficacy on customer revenge behaviour.

Degree: MCom, Marketing, 2013, University of Cape Town

Includes abstract.

Betrayed customers are increasingly seeking ways to restore fairness. One way to do this is through customer revenge. Customer revenge behaviour has become… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Eksteen, A. (2013). The impact of personality and self-efficacy on customer revenge behaviour. (Masters Thesis). University of Cape Town. Retrieved from http://hdl.handle.net/11427/5816

Chicago Manual of Style (16th Edition):

Eksteen, Annelie. “The impact of personality and self-efficacy on customer revenge behaviour.” 2013. Masters Thesis, University of Cape Town. Accessed April 25, 2018. http://hdl.handle.net/11427/5816.

MLA Handbook (7th Edition):

Eksteen, Annelie. “The impact of personality and self-efficacy on customer revenge behaviour.” 2013. Web. 25 Apr 2018.

Vancouver:

Eksteen A. The impact of personality and self-efficacy on customer revenge behaviour. [Internet] [Masters thesis]. University of Cape Town; 2013. [cited 2018 Apr 25]. Available from: http://hdl.handle.net/11427/5816.

Council of Science Editors:

Eksteen A. The impact of personality and self-efficacy on customer revenge behaviour. [Masters Thesis]. University of Cape Town; 2013. Available from: http://hdl.handle.net/11427/5816

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