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You searched for subject:(Marketing). Showing records 1 – 30 of 18039 total matches.

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Cornell University

1. Park, Joowon. EXPLORING THE ROLE OF SOMATIC MARKERS IN CONSUMER BEHAVIOR .

Degree: 2017, Cornell University

 The dissertation is composed of two papers, and attempts to draw a more complete picture of the processes underlying consumers’ emotional experiences by studying antecedents… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Park, J. (2017). EXPLORING THE ROLE OF SOMATIC MARKERS IN CONSUMER BEHAVIOR . (Thesis). Cornell University. Retrieved from http://hdl.handle.net/1813/56973

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Park, Joowon. “EXPLORING THE ROLE OF SOMATIC MARKERS IN CONSUMER BEHAVIOR .” 2017. Thesis, Cornell University. Accessed January 21, 2019. http://hdl.handle.net/1813/56973.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Park, Joowon. “EXPLORING THE ROLE OF SOMATIC MARKERS IN CONSUMER BEHAVIOR .” 2017. Web. 21 Jan 2019.

Vancouver:

Park J. EXPLORING THE ROLE OF SOMATIC MARKERS IN CONSUMER BEHAVIOR . [Internet] [Thesis]. Cornell University; 2017. [cited 2019 Jan 21]. Available from: http://hdl.handle.net/1813/56973.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Park J. EXPLORING THE ROLE OF SOMATIC MARKERS IN CONSUMER BEHAVIOR . [Thesis]. Cornell University; 2017. Available from: http://hdl.handle.net/1813/56973

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


UCLA

2. Kim, Keunwoo. Two Essays on Large-Scale Data Applications in Marketing.

Degree: Management (MS/PHD), 2018, UCLA

 With the increased efforts of firms to collect data at a more detailed level and the recent advancement of data storage technology, empirical researchers have… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Kim, K. (2018). Two Essays on Large-Scale Data Applications in Marketing. (Thesis). UCLA. Retrieved from http://www.escholarship.org/uc/item/8rt2z9dc

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kim, Keunwoo. “Two Essays on Large-Scale Data Applications in Marketing.” 2018. Thesis, UCLA. Accessed January 21, 2019. http://www.escholarship.org/uc/item/8rt2z9dc.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kim, Keunwoo. “Two Essays on Large-Scale Data Applications in Marketing.” 2018. Web. 21 Jan 2019.

Vancouver:

Kim K. Two Essays on Large-Scale Data Applications in Marketing. [Internet] [Thesis]. UCLA; 2018. [cited 2019 Jan 21]. Available from: http://www.escholarship.org/uc/item/8rt2z9dc.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kim K. Two Essays on Large-Scale Data Applications in Marketing. [Thesis]. UCLA; 2018. Available from: http://www.escholarship.org/uc/item/8rt2z9dc

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Kennesaw State University

3. Harrison, Dana Eckerle. Understanding the Impact of Information Quality on Customer Relationship Management.

Degree: Marketing, Business Administration, 2016, Kennesaw State University

  Information represents a valuable firm resource. The quality of this resource can benefit or adversely impact social and/or economic outcomes within the organization. Previous… (more)

Subjects/Keywords: Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Harrison, D. E. (2016). Understanding the Impact of Information Quality on Customer Relationship Management. (Thesis). Kennesaw State University. Retrieved from https://digitalcommons.kennesaw.edu/dba_etd/17

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Harrison, Dana Eckerle. “Understanding the Impact of Information Quality on Customer Relationship Management.” 2016. Thesis, Kennesaw State University. Accessed January 21, 2019. https://digitalcommons.kennesaw.edu/dba_etd/17.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Harrison, Dana Eckerle. “Understanding the Impact of Information Quality on Customer Relationship Management.” 2016. Web. 21 Jan 2019.

Vancouver:

Harrison DE. Understanding the Impact of Information Quality on Customer Relationship Management. [Internet] [Thesis]. Kennesaw State University; 2016. [cited 2019 Jan 21]. Available from: https://digitalcommons.kennesaw.edu/dba_etd/17.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Harrison DE. Understanding the Impact of Information Quality on Customer Relationship Management. [Thesis]. Kennesaw State University; 2016. Available from: https://digitalcommons.kennesaw.edu/dba_etd/17

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


UCLA

4. Lim, Jonathan. Easy Explanations or Elaborate Elucidations?: Explanatory Preferences for Complexity Matching.

Degree: Management (MS/PHD), 2018, UCLA

 In everyday life, people are adept at generating and evaluating explanations for events around them. But what makes for a satisfying explanation? While some scholars… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Lim, J. (2018). Easy Explanations or Elaborate Elucidations?: Explanatory Preferences for Complexity Matching. (Thesis). UCLA. Retrieved from http://www.escholarship.org/uc/item/0f82b6sz

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lim, Jonathan. “Easy Explanations or Elaborate Elucidations?: Explanatory Preferences for Complexity Matching.” 2018. Thesis, UCLA. Accessed January 21, 2019. http://www.escholarship.org/uc/item/0f82b6sz.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lim, Jonathan. “Easy Explanations or Elaborate Elucidations?: Explanatory Preferences for Complexity Matching.” 2018. Web. 21 Jan 2019.

Vancouver:

Lim J. Easy Explanations or Elaborate Elucidations?: Explanatory Preferences for Complexity Matching. [Internet] [Thesis]. UCLA; 2018. [cited 2019 Jan 21]. Available from: http://www.escholarship.org/uc/item/0f82b6sz.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lim J. Easy Explanations or Elaborate Elucidations?: Explanatory Preferences for Complexity Matching. [Thesis]. UCLA; 2018. Available from: http://www.escholarship.org/uc/item/0f82b6sz

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Temple University

5. Genc, Ebru. SUSTAINABLE NEW PRODUCT DEVELOPMENT: THE ROLE OF THE ENVIRONMENTAL SPECIALIST AND ENVIRONMENTAL MARKETING STRATEGY DEVELOPMENT.

Degree: PhD, 2013, Temple University

Business Administration/Marketing

Companies in the twenty first century are exposed to a variety of pressures to respond to environmental issues and responding to these pressures… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Genc, E. (2013). SUSTAINABLE NEW PRODUCT DEVELOPMENT: THE ROLE OF THE ENVIRONMENTAL SPECIALIST AND ENVIRONMENTAL MARKETING STRATEGY DEVELOPMENT. (Doctoral Dissertation). Temple University. Retrieved from http://digital.library.temple.edu/u?/p245801coll10,222864

Chicago Manual of Style (16th Edition):

Genc, Ebru. “SUSTAINABLE NEW PRODUCT DEVELOPMENT: THE ROLE OF THE ENVIRONMENTAL SPECIALIST AND ENVIRONMENTAL MARKETING STRATEGY DEVELOPMENT.” 2013. Doctoral Dissertation, Temple University. Accessed January 21, 2019. http://digital.library.temple.edu/u?/p245801coll10,222864.

MLA Handbook (7th Edition):

Genc, Ebru. “SUSTAINABLE NEW PRODUCT DEVELOPMENT: THE ROLE OF THE ENVIRONMENTAL SPECIALIST AND ENVIRONMENTAL MARKETING STRATEGY DEVELOPMENT.” 2013. Web. 21 Jan 2019.

Vancouver:

Genc E. SUSTAINABLE NEW PRODUCT DEVELOPMENT: THE ROLE OF THE ENVIRONMENTAL SPECIALIST AND ENVIRONMENTAL MARKETING STRATEGY DEVELOPMENT. [Internet] [Doctoral dissertation]. Temple University; 2013. [cited 2019 Jan 21]. Available from: http://digital.library.temple.edu/u?/p245801coll10,222864.

Council of Science Editors:

Genc E. SUSTAINABLE NEW PRODUCT DEVELOPMENT: THE ROLE OF THE ENVIRONMENTAL SPECIALIST AND ENVIRONMENTAL MARKETING STRATEGY DEVELOPMENT. [Doctoral Dissertation]. Temple University; 2013. Available from: http://digital.library.temple.edu/u?/p245801coll10,222864


Temple University

6. Andrews, Michelle. Mobile Technologies and Consumer Insights.

Degree: PhD, 2015, Temple University

Business Administration/Marketing

Mobile technology is changing the way consumers consume content and connect with others. At the same time, marketers admit that effectively implementing mobile… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Andrews, M. (2015). Mobile Technologies and Consumer Insights. (Doctoral Dissertation). Temple University. Retrieved from http://digital.library.temple.edu/u?/p245801coll10,332146

Chicago Manual of Style (16th Edition):

Andrews, Michelle. “Mobile Technologies and Consumer Insights.” 2015. Doctoral Dissertation, Temple University. Accessed January 21, 2019. http://digital.library.temple.edu/u?/p245801coll10,332146.

MLA Handbook (7th Edition):

Andrews, Michelle. “Mobile Technologies and Consumer Insights.” 2015. Web. 21 Jan 2019.

Vancouver:

Andrews M. Mobile Technologies and Consumer Insights. [Internet] [Doctoral dissertation]. Temple University; 2015. [cited 2019 Jan 21]. Available from: http://digital.library.temple.edu/u?/p245801coll10,332146.

Council of Science Editors:

Andrews M. Mobile Technologies and Consumer Insights. [Doctoral Dissertation]. Temple University; 2015. Available from: http://digital.library.temple.edu/u?/p245801coll10,332146


Temple University

7. Reynolds-McIlnay, Ryann. Impact of Retail Disarray and Neatness on Shopper In-Store Behaviors.

Degree: PhD, 2016, Temple University

Business Administration/Marketing

This two essays dissertation proposes that an in-store display condition continuum––from disarrayed to neatly organized––exists as a function of consumers touching product displays… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Reynolds-McIlnay, R. (2016). Impact of Retail Disarray and Neatness on Shopper In-Store Behaviors. (Doctoral Dissertation). Temple University. Retrieved from http://digital.library.temple.edu/u?/p245801coll10,386815

Chicago Manual of Style (16th Edition):

Reynolds-McIlnay, Ryann. “Impact of Retail Disarray and Neatness on Shopper In-Store Behaviors.” 2016. Doctoral Dissertation, Temple University. Accessed January 21, 2019. http://digital.library.temple.edu/u?/p245801coll10,386815.

MLA Handbook (7th Edition):

Reynolds-McIlnay, Ryann. “Impact of Retail Disarray and Neatness on Shopper In-Store Behaviors.” 2016. Web. 21 Jan 2019.

Vancouver:

Reynolds-McIlnay R. Impact of Retail Disarray and Neatness on Shopper In-Store Behaviors. [Internet] [Doctoral dissertation]. Temple University; 2016. [cited 2019 Jan 21]. Available from: http://digital.library.temple.edu/u?/p245801coll10,386815.

Council of Science Editors:

Reynolds-McIlnay R. Impact of Retail Disarray and Neatness on Shopper In-Store Behaviors. [Doctoral Dissertation]. Temple University; 2016. Available from: http://digital.library.temple.edu/u?/p245801coll10,386815


Temple University

8. Keech, Jessica. The Impact of Consumer Insecurity On Product Evaluation.

Degree: PhD, 2017, Temple University

Business Administration/Marketing

This two essay dissertation explores the impact that various types of consumer insecurity have on response to and evaluation of products. Consumer insecurity… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Keech, J. (2017). The Impact of Consumer Insecurity On Product Evaluation. (Doctoral Dissertation). Temple University. Retrieved from http://digital.library.temple.edu/u?/p245801coll10,434781

Chicago Manual of Style (16th Edition):

Keech, Jessica. “The Impact of Consumer Insecurity On Product Evaluation.” 2017. Doctoral Dissertation, Temple University. Accessed January 21, 2019. http://digital.library.temple.edu/u?/p245801coll10,434781.

MLA Handbook (7th Edition):

Keech, Jessica. “The Impact of Consumer Insecurity On Product Evaluation.” 2017. Web. 21 Jan 2019.

Vancouver:

Keech J. The Impact of Consumer Insecurity On Product Evaluation. [Internet] [Doctoral dissertation]. Temple University; 2017. [cited 2019 Jan 21]. Available from: http://digital.library.temple.edu/u?/p245801coll10,434781.

Council of Science Editors:

Keech J. The Impact of Consumer Insecurity On Product Evaluation. [Doctoral Dissertation]. Temple University; 2017. Available from: http://digital.library.temple.edu/u?/p245801coll10,434781


University of Oulu

9. Ronkainen, M.-M. (Moona-Matleena). Chatbottien vuorovaikutukselliset ja viestinnälliset erityispiirteet asiantuntijaviestinnässä.

Degree: 2018, University of Oulu

 Työn tavoitteena on muodostaa monipuolinen ja yhtenäinen kuvaus chatboteista, sekä tunnistaa tärkeimmät kommunikaatioon ja viestintään liittyvät tekijät, joilla voidaan vaikuttaa chatbottien käyttäjäkokemukseen asiantuntijaviestinnässä. Työ on… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Ronkainen, M. -. (. (2018). Chatbottien vuorovaikutukselliset ja viestinnälliset erityispiirteet asiantuntijaviestinnässä. (Masters Thesis). University of Oulu. Retrieved from http://urn.fi/URN:NBN:fi:oulu-201811072986

Chicago Manual of Style (16th Edition):

Ronkainen, M -M (Moona-Matleena). “Chatbottien vuorovaikutukselliset ja viestinnälliset erityispiirteet asiantuntijaviestinnässä.” 2018. Masters Thesis, University of Oulu. Accessed January 21, 2019. http://urn.fi/URN:NBN:fi:oulu-201811072986.

MLA Handbook (7th Edition):

Ronkainen, M -M (Moona-Matleena). “Chatbottien vuorovaikutukselliset ja viestinnälliset erityispiirteet asiantuntijaviestinnässä.” 2018. Web. 21 Jan 2019.

Vancouver:

Ronkainen M-(. Chatbottien vuorovaikutukselliset ja viestinnälliset erityispiirteet asiantuntijaviestinnässä. [Internet] [Masters thesis]. University of Oulu; 2018. [cited 2019 Jan 21]. Available from: http://urn.fi/URN:NBN:fi:oulu-201811072986.

Council of Science Editors:

Ronkainen M-(. Chatbottien vuorovaikutukselliset ja viestinnälliset erityispiirteet asiantuntijaviestinnässä. [Masters Thesis]. University of Oulu; 2018. Available from: http://urn.fi/URN:NBN:fi:oulu-201811072986


University of Oulu

10. Hannuksela, M. (Mikko). Lean Startup -menetelmät freemium-liiketoimintamallin perustana B2B-ohjelmistomarkkinassa.

Degree: 2018, University of Oulu

 Viime vuosina informaatiohyödykkeisiin perustuvat liiketoimintamallit ovat sekoittaneet markkinaa useilla eri toimialoilla. Nämä liiketoimintamallit ovat usein kehittyneet nopeasti, ja niiden pohjalta on muovautunut aivan uudenlaisia tapoja… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Hannuksela, M. (. (2018). Lean Startup -menetelmät freemium-liiketoimintamallin perustana B2B-ohjelmistomarkkinassa. (Masters Thesis). University of Oulu. Retrieved from http://urn.fi/URN:NBN:fi:oulu-201811072977

Chicago Manual of Style (16th Edition):

Hannuksela, M (Mikko). “Lean Startup -menetelmät freemium-liiketoimintamallin perustana B2B-ohjelmistomarkkinassa.” 2018. Masters Thesis, University of Oulu. Accessed January 21, 2019. http://urn.fi/URN:NBN:fi:oulu-201811072977.

MLA Handbook (7th Edition):

Hannuksela, M (Mikko). “Lean Startup -menetelmät freemium-liiketoimintamallin perustana B2B-ohjelmistomarkkinassa.” 2018. Web. 21 Jan 2019.

Vancouver:

Hannuksela M(. Lean Startup -menetelmät freemium-liiketoimintamallin perustana B2B-ohjelmistomarkkinassa. [Internet] [Masters thesis]. University of Oulu; 2018. [cited 2019 Jan 21]. Available from: http://urn.fi/URN:NBN:fi:oulu-201811072977.

Council of Science Editors:

Hannuksela M(. Lean Startup -menetelmät freemium-liiketoimintamallin perustana B2B-ohjelmistomarkkinassa. [Masters Thesis]. University of Oulu; 2018. Available from: http://urn.fi/URN:NBN:fi:oulu-201811072977


University of Cape Town

11. Bastian, Julia Christina Margit. The antecedents and consequences of brand equity in the South African running shoe market.

Degree: MBusSc, School of Management Studies, 2015, University of Cape Town

 Marketers face the challenge with regard to the manner in which consumers perceive their brand. For the assessment of global brands in emerging markets, such… (more)

Subjects/Keywords: Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Bastian, J. C. M. (2015). The antecedents and consequences of brand equity in the South African running shoe market. (Masters Thesis). University of Cape Town. Retrieved from http://hdl.handle.net/11427/20258

Chicago Manual of Style (16th Edition):

Bastian, Julia Christina Margit. “The antecedents and consequences of brand equity in the South African running shoe market.” 2015. Masters Thesis, University of Cape Town. Accessed January 21, 2019. http://hdl.handle.net/11427/20258.

MLA Handbook (7th Edition):

Bastian, Julia Christina Margit. “The antecedents and consequences of brand equity in the South African running shoe market.” 2015. Web. 21 Jan 2019.

Vancouver:

Bastian JCM. The antecedents and consequences of brand equity in the South African running shoe market. [Internet] [Masters thesis]. University of Cape Town; 2015. [cited 2019 Jan 21]. Available from: http://hdl.handle.net/11427/20258.

Council of Science Editors:

Bastian JCM. The antecedents and consequences of brand equity in the South African running shoe market. [Masters Thesis]. University of Cape Town; 2015. Available from: http://hdl.handle.net/11427/20258


University of Cape Town

12. Hirschfelder, Benedikt. Effects of content marketing on attitude formation in the South African energy drink market.

Degree: MBusSc, School of Management Studies, 2015, University of Cape Town

 The rapid technological innovation of the last decade has altered the way people understand and communicate information. The internet specifically has made possible unprecedented access… (more)

Subjects/Keywords: Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hirschfelder, B. (2015). Effects of content marketing on attitude formation in the South African energy drink market. (Masters Thesis). University of Cape Town. Retrieved from http://hdl.handle.net/11427/20259

Chicago Manual of Style (16th Edition):

Hirschfelder, Benedikt. “Effects of content marketing on attitude formation in the South African energy drink market.” 2015. Masters Thesis, University of Cape Town. Accessed January 21, 2019. http://hdl.handle.net/11427/20259.

MLA Handbook (7th Edition):

Hirschfelder, Benedikt. “Effects of content marketing on attitude formation in the South African energy drink market.” 2015. Web. 21 Jan 2019.

Vancouver:

Hirschfelder B. Effects of content marketing on attitude formation in the South African energy drink market. [Internet] [Masters thesis]. University of Cape Town; 2015. [cited 2019 Jan 21]. Available from: http://hdl.handle.net/11427/20259.

Council of Science Editors:

Hirschfelder B. Effects of content marketing on attitude formation in the South African energy drink market. [Masters Thesis]. University of Cape Town; 2015. Available from: http://hdl.handle.net/11427/20259


University of Cape Town

13. Mowzer, Zeenat. The impact of electronic word-of-mouth in social networking sites on a high-involvement purchase : an empirical study of South African brides' intention to purchase the "once-in-a-lifetime" wedding dress.

Degree: MBusSc, School of Management Studies, 2016, University of Cape Town

 South Africa is home to a bourgeoning wedding industry valued at $3.25 billion. Much of the profit generated in this industry is from the sales… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Mowzer, Z. (2016). The impact of electronic word-of-mouth in social networking sites on a high-involvement purchase : an empirical study of South African brides' intention to purchase the "once-in-a-lifetime" wedding dress. (Masters Thesis). University of Cape Town. Retrieved from http://hdl.handle.net/11427/20534

Chicago Manual of Style (16th Edition):

Mowzer, Zeenat. “The impact of electronic word-of-mouth in social networking sites on a high-involvement purchase : an empirical study of South African brides' intention to purchase the "once-in-a-lifetime" wedding dress.” 2016. Masters Thesis, University of Cape Town. Accessed January 21, 2019. http://hdl.handle.net/11427/20534.

MLA Handbook (7th Edition):

Mowzer, Zeenat. “The impact of electronic word-of-mouth in social networking sites on a high-involvement purchase : an empirical study of South African brides' intention to purchase the "once-in-a-lifetime" wedding dress.” 2016. Web. 21 Jan 2019.

Vancouver:

Mowzer Z. The impact of electronic word-of-mouth in social networking sites on a high-involvement purchase : an empirical study of South African brides' intention to purchase the "once-in-a-lifetime" wedding dress. [Internet] [Masters thesis]. University of Cape Town; 2016. [cited 2019 Jan 21]. Available from: http://hdl.handle.net/11427/20534.

Council of Science Editors:

Mowzer Z. The impact of electronic word-of-mouth in social networking sites on a high-involvement purchase : an empirical study of South African brides' intention to purchase the "once-in-a-lifetime" wedding dress. [Masters Thesis]. University of Cape Town; 2016. Available from: http://hdl.handle.net/11427/20534


University of Cape Town

14. Jenkins, David. Exploring the signalling potential of mega-sporting events : an analysis of the 2010 FIFA World Cup in South Africa.

Degree: MBusSc, School of Management Studies, 2016, University of Cape Town

 Mega-sporting events such as the 2008 Olympic Games in Beijing, the 2010 FIFA World Cup in South Africa and the 2014 FIFA World Cup in… (more)

Subjects/Keywords: Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Jenkins, D. (2016). Exploring the signalling potential of mega-sporting events : an analysis of the 2010 FIFA World Cup in South Africa. (Masters Thesis). University of Cape Town. Retrieved from http://hdl.handle.net/11427/20535

Chicago Manual of Style (16th Edition):

Jenkins, David. “Exploring the signalling potential of mega-sporting events : an analysis of the 2010 FIFA World Cup in South Africa.” 2016. Masters Thesis, University of Cape Town. Accessed January 21, 2019. http://hdl.handle.net/11427/20535.

MLA Handbook (7th Edition):

Jenkins, David. “Exploring the signalling potential of mega-sporting events : an analysis of the 2010 FIFA World Cup in South Africa.” 2016. Web. 21 Jan 2019.

Vancouver:

Jenkins D. Exploring the signalling potential of mega-sporting events : an analysis of the 2010 FIFA World Cup in South Africa. [Internet] [Masters thesis]. University of Cape Town; 2016. [cited 2019 Jan 21]. Available from: http://hdl.handle.net/11427/20535.

Council of Science Editors:

Jenkins D. Exploring the signalling potential of mega-sporting events : an analysis of the 2010 FIFA World Cup in South Africa. [Masters Thesis]. University of Cape Town; 2016. Available from: http://hdl.handle.net/11427/20535


University of Cape Town

15. Bundwini, Nqobile. Attitudes towards church retailing in Cape Town, South Africa.

Degree: MCom, Marketing, 2016, University of Cape Town

 Religion and commerce are two concepts which give rise to divergent views when associated with each other. Nevertheless, churches are increasingly making use of commercial… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Bundwini, N. (2016). Attitudes towards church retailing in Cape Town, South Africa. (Masters Thesis). University of Cape Town. Retrieved from http://hdl.handle.net/11427/22892

Chicago Manual of Style (16th Edition):

Bundwini, Nqobile. “Attitudes towards church retailing in Cape Town, South Africa.” 2016. Masters Thesis, University of Cape Town. Accessed January 21, 2019. http://hdl.handle.net/11427/22892.

MLA Handbook (7th Edition):

Bundwini, Nqobile. “Attitudes towards church retailing in Cape Town, South Africa.” 2016. Web. 21 Jan 2019.

Vancouver:

Bundwini N. Attitudes towards church retailing in Cape Town, South Africa. [Internet] [Masters thesis]. University of Cape Town; 2016. [cited 2019 Jan 21]. Available from: http://hdl.handle.net/11427/22892.

Council of Science Editors:

Bundwini N. Attitudes towards church retailing in Cape Town, South Africa. [Masters Thesis]. University of Cape Town; 2016. Available from: http://hdl.handle.net/11427/22892


Florida State University

16. Nagel, Duane M. The Role of Co-creation in Consumer Assessments of Quality and Value in Service Dominated Economies and the Implications to Satisfaction and Outcome Behaviors.

Degree: PhD, Marketing, 2016, Florida State University

The advancement of a service-dominant logic with the marketing literature, and its focus on co-creation brings into question the continued relevance of existing measures of… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Nagel, D. M. (2016). The Role of Co-creation in Consumer Assessments of Quality and Value in Service Dominated Economies and the Implications to Satisfaction and Outcome Behaviors. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_2016SU_Nagel_fsu_0071E_13337 ;

Chicago Manual of Style (16th Edition):

Nagel, Duane M. “The Role of Co-creation in Consumer Assessments of Quality and Value in Service Dominated Economies and the Implications to Satisfaction and Outcome Behaviors.” 2016. Doctoral Dissertation, Florida State University. Accessed January 21, 2019. http://purl.flvc.org/fsu/fd/FSU_2016SU_Nagel_fsu_0071E_13337 ;.

MLA Handbook (7th Edition):

Nagel, Duane M. “The Role of Co-creation in Consumer Assessments of Quality and Value in Service Dominated Economies and the Implications to Satisfaction and Outcome Behaviors.” 2016. Web. 21 Jan 2019.

Vancouver:

Nagel DM. The Role of Co-creation in Consumer Assessments of Quality and Value in Service Dominated Economies and the Implications to Satisfaction and Outcome Behaviors. [Internet] [Doctoral dissertation]. Florida State University; 2016. [cited 2019 Jan 21]. Available from: http://purl.flvc.org/fsu/fd/FSU_2016SU_Nagel_fsu_0071E_13337 ;.

Council of Science Editors:

Nagel DM. The Role of Co-creation in Consumer Assessments of Quality and Value in Service Dominated Economies and the Implications to Satisfaction and Outcome Behaviors. [Doctoral Dissertation]. Florida State University; 2016. Available from: http://purl.flvc.org/fsu/fd/FSU_2016SU_Nagel_fsu_0071E_13337 ;


Florida State University

17. Mohylsky, Denise Weeks. The Invisible Woman Mature Female Consumers 50 to 64.

Degree: PhD, Retail Merchandising and Product Development, 2011, Florida State University

In recent years, the US apparel industry has fallen in love with youth, focusing its apparel offerings on a very young demographic. As a result,… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Mohylsky, D. W. (2011). The Invisible Woman Mature Female Consumers 50 to 64. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_migr_etd-2358 ;

Chicago Manual of Style (16th Edition):

Mohylsky, Denise Weeks. “The Invisible Woman Mature Female Consumers 50 to 64.” 2011. Doctoral Dissertation, Florida State University. Accessed January 21, 2019. http://purl.flvc.org/fsu/fd/FSU_migr_etd-2358 ;.

MLA Handbook (7th Edition):

Mohylsky, Denise Weeks. “The Invisible Woman Mature Female Consumers 50 to 64.” 2011. Web. 21 Jan 2019.

Vancouver:

Mohylsky DW. The Invisible Woman Mature Female Consumers 50 to 64. [Internet] [Doctoral dissertation]. Florida State University; 2011. [cited 2019 Jan 21]. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-2358 ;.

Council of Science Editors:

Mohylsky DW. The Invisible Woman Mature Female Consumers 50 to 64. [Doctoral Dissertation]. Florida State University; 2011. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-2358 ;


Florida State University

18. Allen, Alexis. Get over It: How Goodwill Overcomes the Negative Effects of Corporate and Service Failures.

Degree: PhD, Marketing, 2014, Florida State University

Across two essays, this dissertation investigates how firms can develop goodwill in order to reduce negative impacts from failures. Essay 1 uses the context of… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Allen, A. (2014). Get over It: How Goodwill Overcomes the Negative Effects of Corporate and Service Failures. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_migr_etd-8931 ;

Chicago Manual of Style (16th Edition):

Allen, Alexis. “Get over It: How Goodwill Overcomes the Negative Effects of Corporate and Service Failures.” 2014. Doctoral Dissertation, Florida State University. Accessed January 21, 2019. http://purl.flvc.org/fsu/fd/FSU_migr_etd-8931 ;.

MLA Handbook (7th Edition):

Allen, Alexis. “Get over It: How Goodwill Overcomes the Negative Effects of Corporate and Service Failures.” 2014. Web. 21 Jan 2019.

Vancouver:

Allen A. Get over It: How Goodwill Overcomes the Negative Effects of Corporate and Service Failures. [Internet] [Doctoral dissertation]. Florida State University; 2014. [cited 2019 Jan 21]. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-8931 ;.

Council of Science Editors:

Allen A. Get over It: How Goodwill Overcomes the Negative Effects of Corporate and Service Failures. [Doctoral Dissertation]. Florida State University; 2014. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-8931 ;


Florida State University

19. Johansen, Douglas L. (Douglas Lars). Opportunity Dominant Logic: Creating and Deploying Marketing Capabilities under Conditions of Uncertainty.

Degree: PhD, Marketing, 2011, Florida State University

The thinking that organizations achieve greater success as a result of superior fit to their environments has become a foundation of marketing and strategy research,… (more)

Subjects/Keywords: Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Johansen, D. L. (. L. (2011). Opportunity Dominant Logic: Creating and Deploying Marketing Capabilities under Conditions of Uncertainty. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_migr_etd-3652 ;

Chicago Manual of Style (16th Edition):

Johansen, Douglas L (Douglas Lars). “Opportunity Dominant Logic: Creating and Deploying Marketing Capabilities under Conditions of Uncertainty.” 2011. Doctoral Dissertation, Florida State University. Accessed January 21, 2019. http://purl.flvc.org/fsu/fd/FSU_migr_etd-3652 ;.

MLA Handbook (7th Edition):

Johansen, Douglas L (Douglas Lars). “Opportunity Dominant Logic: Creating and Deploying Marketing Capabilities under Conditions of Uncertainty.” 2011. Web. 21 Jan 2019.

Vancouver:

Johansen DL(L. Opportunity Dominant Logic: Creating and Deploying Marketing Capabilities under Conditions of Uncertainty. [Internet] [Doctoral dissertation]. Florida State University; 2011. [cited 2019 Jan 21]. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-3652 ;.

Council of Science Editors:

Johansen DL(L. Opportunity Dominant Logic: Creating and Deploying Marketing Capabilities under Conditions of Uncertainty. [Doctoral Dissertation]. Florida State University; 2011. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-3652 ;


Florida State University

20. Anderson, Sidney. Unpacking Quality Ambidexterity: Dimensions, Contingencies, and Synergies.

Degree: PhD, Marketing, 2016, Florida State University

 The focus on the quality of health care, both clinical and experiential, is becoming increasingly important to academics and managers alike as its impact on… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Anderson, S. (2016). Unpacking Quality Ambidexterity: Dimensions, Contingencies, and Synergies. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_2016SP_Anderson_fsu_0071E_13093 ;

Chicago Manual of Style (16th Edition):

Anderson, Sidney. “Unpacking Quality Ambidexterity: Dimensions, Contingencies, and Synergies.” 2016. Doctoral Dissertation, Florida State University. Accessed January 21, 2019. http://purl.flvc.org/fsu/fd/FSU_2016SP_Anderson_fsu_0071E_13093 ;.

MLA Handbook (7th Edition):

Anderson, Sidney. “Unpacking Quality Ambidexterity: Dimensions, Contingencies, and Synergies.” 2016. Web. 21 Jan 2019.

Vancouver:

Anderson S. Unpacking Quality Ambidexterity: Dimensions, Contingencies, and Synergies. [Internet] [Doctoral dissertation]. Florida State University; 2016. [cited 2019 Jan 21]. Available from: http://purl.flvc.org/fsu/fd/FSU_2016SP_Anderson_fsu_0071E_13093 ;.

Council of Science Editors:

Anderson S. Unpacking Quality Ambidexterity: Dimensions, Contingencies, and Synergies. [Doctoral Dissertation]. Florida State University; 2016. Available from: http://purl.flvc.org/fsu/fd/FSU_2016SP_Anderson_fsu_0071E_13093 ;


Florida State University

21. Nelson, Yvette Holmes. Deal or No Deal: An Examination of Customer Concessions in Automobile Negotiations.

Degree: PhD, Marketing, 2014, Florida State University

From joining groupon.com to clipping coupons, customers are increasingly seeking out strategies to help them save money. Research suggests that consumer behaviors have changed and… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Nelson, Y. H. (2014). Deal or No Deal: An Examination of Customer Concessions in Automobile Negotiations. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_migr_etd-8806 ;

Chicago Manual of Style (16th Edition):

Nelson, Yvette Holmes. “Deal or No Deal: An Examination of Customer Concessions in Automobile Negotiations.” 2014. Doctoral Dissertation, Florida State University. Accessed January 21, 2019. http://purl.flvc.org/fsu/fd/FSU_migr_etd-8806 ;.

MLA Handbook (7th Edition):

Nelson, Yvette Holmes. “Deal or No Deal: An Examination of Customer Concessions in Automobile Negotiations.” 2014. Web. 21 Jan 2019.

Vancouver:

Nelson YH. Deal or No Deal: An Examination of Customer Concessions in Automobile Negotiations. [Internet] [Doctoral dissertation]. Florida State University; 2014. [cited 2019 Jan 21]. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-8806 ;.

Council of Science Editors:

Nelson YH. Deal or No Deal: An Examination of Customer Concessions in Automobile Negotiations. [Doctoral Dissertation]. Florida State University; 2014. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-8806 ;


Florida State University

22. Bacile, Todd. A Service Perspective: Recognizing the Presence of Service-like Principles within Marketing Communication via Personal Media.

Degree: Doctor of Business Administration, Marketing, 2013, Florida State University

Personal media are social media, mobile device applications, and communication interfaces that enable consumers to publish, share, and participate in two way conversations with other… (more)

Subjects/Keywords: Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Bacile, T. (2013). A Service Perspective: Recognizing the Presence of Service-like Principles within Marketing Communication via Personal Media. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_migr_etd-7281 ;

Chicago Manual of Style (16th Edition):

Bacile, Todd. “A Service Perspective: Recognizing the Presence of Service-like Principles within Marketing Communication via Personal Media.” 2013. Doctoral Dissertation, Florida State University. Accessed January 21, 2019. http://purl.flvc.org/fsu/fd/FSU_migr_etd-7281 ;.

MLA Handbook (7th Edition):

Bacile, Todd. “A Service Perspective: Recognizing the Presence of Service-like Principles within Marketing Communication via Personal Media.” 2013. Web. 21 Jan 2019.

Vancouver:

Bacile T. A Service Perspective: Recognizing the Presence of Service-like Principles within Marketing Communication via Personal Media. [Internet] [Doctoral dissertation]. Florida State University; 2013. [cited 2019 Jan 21]. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-7281 ;.

Council of Science Editors:

Bacile T. A Service Perspective: Recognizing the Presence of Service-like Principles within Marketing Communication via Personal Media. [Doctoral Dissertation]. Florida State University; 2013. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-7281 ;


Florida State University

23. Futrell, Gary Daniel. Relationship Building in Services Marketing.

Degree: PhD, Marketing, 2012, Florida State University

Firms have come to believe that the means to inculcate loyalty and to retain customers is to establish a relationship with them through relationship marketing.… (more)

Subjects/Keywords: Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Futrell, G. D. (2012). Relationship Building in Services Marketing. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_migr_etd-4849 ;

Chicago Manual of Style (16th Edition):

Futrell, Gary Daniel. “Relationship Building in Services Marketing.” 2012. Doctoral Dissertation, Florida State University. Accessed January 21, 2019. http://purl.flvc.org/fsu/fd/FSU_migr_etd-4849 ;.

MLA Handbook (7th Edition):

Futrell, Gary Daniel. “Relationship Building in Services Marketing.” 2012. Web. 21 Jan 2019.

Vancouver:

Futrell GD. Relationship Building in Services Marketing. [Internet] [Doctoral dissertation]. Florida State University; 2012. [cited 2019 Jan 21]. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-4849 ;.

Council of Science Editors:

Futrell GD. Relationship Building in Services Marketing. [Doctoral Dissertation]. Florida State University; 2012. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-4849 ;


Florida State University

24. Ye, Christine. Toward an Integrated Understanding of Online Trust.

Degree: PhD, Marketing, 2013, Florida State University

This dissertation, which consists of two essays, is designed to examine the dynamic trust concept in e-commerce. In Essay 1, a systematic review on online… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Ye, C. (2013). Toward an Integrated Understanding of Online Trust. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_migr_etd-7675 ;

Chicago Manual of Style (16th Edition):

Ye, Christine. “Toward an Integrated Understanding of Online Trust.” 2013. Doctoral Dissertation, Florida State University. Accessed January 21, 2019. http://purl.flvc.org/fsu/fd/FSU_migr_etd-7675 ;.

MLA Handbook (7th Edition):

Ye, Christine. “Toward an Integrated Understanding of Online Trust.” 2013. Web. 21 Jan 2019.

Vancouver:

Ye C. Toward an Integrated Understanding of Online Trust. [Internet] [Doctoral dissertation]. Florida State University; 2013. [cited 2019 Jan 21]. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-7675 ;.

Council of Science Editors:

Ye C. Toward an Integrated Understanding of Online Trust. [Doctoral Dissertation]. Florida State University; 2013. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-7675 ;


Florida State University

25. Ramirez, Edward, 1969-. Three Essays on Green Marketing Strategy.

Degree: PhD, Marketing, 2010, Florida State University

 The overall objective of this dissertation is to contribute to the understanding of the impact of environmentally-friendly (a.k.a. "sustainable" or "green") marketing strategies on consumption… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Ramirez, Edward, 1. (2010). Three Essays on Green Marketing Strategy. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_migr_etd-2131 ;

Chicago Manual of Style (16th Edition):

Ramirez, Edward, 1969-. “Three Essays on Green Marketing Strategy.” 2010. Doctoral Dissertation, Florida State University. Accessed January 21, 2019. http://purl.flvc.org/fsu/fd/FSU_migr_etd-2131 ;.

MLA Handbook (7th Edition):

Ramirez, Edward, 1969-. “Three Essays on Green Marketing Strategy.” 2010. Web. 21 Jan 2019.

Vancouver:

Ramirez, Edward 1. Three Essays on Green Marketing Strategy. [Internet] [Doctoral dissertation]. Florida State University; 2010. [cited 2019 Jan 21]. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-2131 ;.

Council of Science Editors:

Ramirez, Edward 1. Three Essays on Green Marketing Strategy. [Doctoral Dissertation]. Florida State University; 2010. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-2131 ;


Florida State University

26. Giebelhausen, Michael David. Three Essays on Consumer Co-Production.

Degree: PhD, Marketing, 2009, Florida State University

 Numerous terms have been used, often interchangeably, to describe the circumstances whereby consumers play a role in crafting the goods and services they ultimately consume.… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Giebelhausen, M. D. (2009). Three Essays on Consumer Co-Production. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_migr_etd-4319 ;

Chicago Manual of Style (16th Edition):

Giebelhausen, Michael David. “Three Essays on Consumer Co-Production.” 2009. Doctoral Dissertation, Florida State University. Accessed January 21, 2019. http://purl.flvc.org/fsu/fd/FSU_migr_etd-4319 ;.

MLA Handbook (7th Edition):

Giebelhausen, Michael David. “Three Essays on Consumer Co-Production.” 2009. Web. 21 Jan 2019.

Vancouver:

Giebelhausen MD. Three Essays on Consumer Co-Production. [Internet] [Doctoral dissertation]. Florida State University; 2009. [cited 2019 Jan 21]. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-4319 ;.

Council of Science Editors:

Giebelhausen MD. Three Essays on Consumer Co-Production. [Doctoral Dissertation]. Florida State University; 2009. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-4319 ;


Florida State University

27. Satornino, Cinthia Beccacece. Creative Systems, Social Networks, and New Product Development: Two Essays Examining the Impact of Connected Teams and Heavyweight Leaders on Marketing Outcomes.

Degree: Doctor of Business Administration, Marketing, 2014, Florida State University

 The overall objective of this dissertation is to enhance understanding of the role of social networks in creative systems and new product development. Two essays… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Satornino, C. B. (2014). Creative Systems, Social Networks, and New Product Development: Two Essays Examining the Impact of Connected Teams and Heavyweight Leaders on Marketing Outcomes. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_migr_etd-9086 ;

Chicago Manual of Style (16th Edition):

Satornino, Cinthia Beccacece. “Creative Systems, Social Networks, and New Product Development: Two Essays Examining the Impact of Connected Teams and Heavyweight Leaders on Marketing Outcomes.” 2014. Doctoral Dissertation, Florida State University. Accessed January 21, 2019. http://purl.flvc.org/fsu/fd/FSU_migr_etd-9086 ;.

MLA Handbook (7th Edition):

Satornino, Cinthia Beccacece. “Creative Systems, Social Networks, and New Product Development: Two Essays Examining the Impact of Connected Teams and Heavyweight Leaders on Marketing Outcomes.” 2014. Web. 21 Jan 2019.

Vancouver:

Satornino CB. Creative Systems, Social Networks, and New Product Development: Two Essays Examining the Impact of Connected Teams and Heavyweight Leaders on Marketing Outcomes. [Internet] [Doctoral dissertation]. Florida State University; 2014. [cited 2019 Jan 21]. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-9086 ;.

Council of Science Editors:

Satornino CB. Creative Systems, Social Networks, and New Product Development: Two Essays Examining the Impact of Connected Teams and Heavyweight Leaders on Marketing Outcomes. [Doctoral Dissertation]. Florida State University; 2014. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-9086 ;


Florida State University

28. Montford, William Jonas. Informing Consumer Decision-Making: Two Empirical Studies.

Degree: PhD, Marketing, 2016, Florida State University

 The following dissertation examines consumer decision-making in two important contexts. The first is in the domain of health and nutrition decisions. Both governmental entities and… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Montford, W. J. (2016). Informing Consumer Decision-Making: Two Empirical Studies. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_2016SP_Montford_fsu_0071E_13209 ;

Chicago Manual of Style (16th Edition):

Montford, William Jonas. “Informing Consumer Decision-Making: Two Empirical Studies.” 2016. Doctoral Dissertation, Florida State University. Accessed January 21, 2019. http://purl.flvc.org/fsu/fd/FSU_2016SP_Montford_fsu_0071E_13209 ;.

MLA Handbook (7th Edition):

Montford, William Jonas. “Informing Consumer Decision-Making: Two Empirical Studies.” 2016. Web. 21 Jan 2019.

Vancouver:

Montford WJ. Informing Consumer Decision-Making: Two Empirical Studies. [Internet] [Doctoral dissertation]. Florida State University; 2016. [cited 2019 Jan 21]. Available from: http://purl.flvc.org/fsu/fd/FSU_2016SP_Montford_fsu_0071E_13209 ;.

Council of Science Editors:

Montford WJ. Informing Consumer Decision-Making: Two Empirical Studies. [Doctoral Dissertation]. Florida State University; 2016. Available from: http://purl.flvc.org/fsu/fd/FSU_2016SP_Montford_fsu_0071E_13209 ;


Florida State University

29. Hochstein, Bryan William. B2C Sales Interactions: Empowered Consumers, Sales Influence Tactics, and Salespeople as Knowledge Brokers.

Degree: PhD, Marketing, 2016, Florida State University

 This dissertation studies empowered consumer (EC) driven changes to B2C sales interactions. ECs are characterized as having high levels of information, awareness, and power for… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Hochstein, B. W. (2016). B2C Sales Interactions: Empowered Consumers, Sales Influence Tactics, and Salespeople as Knowledge Brokers. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_2016SP_Hochstein_fsu_0071E_13116 ;

Chicago Manual of Style (16th Edition):

Hochstein, Bryan William. “B2C Sales Interactions: Empowered Consumers, Sales Influence Tactics, and Salespeople as Knowledge Brokers.” 2016. Doctoral Dissertation, Florida State University. Accessed January 21, 2019. http://purl.flvc.org/fsu/fd/FSU_2016SP_Hochstein_fsu_0071E_13116 ;.

MLA Handbook (7th Edition):

Hochstein, Bryan William. “B2C Sales Interactions: Empowered Consumers, Sales Influence Tactics, and Salespeople as Knowledge Brokers.” 2016. Web. 21 Jan 2019.

Vancouver:

Hochstein BW. B2C Sales Interactions: Empowered Consumers, Sales Influence Tactics, and Salespeople as Knowledge Brokers. [Internet] [Doctoral dissertation]. Florida State University; 2016. [cited 2019 Jan 21]. Available from: http://purl.flvc.org/fsu/fd/FSU_2016SP_Hochstein_fsu_0071E_13116 ;.

Council of Science Editors:

Hochstein BW. B2C Sales Interactions: Empowered Consumers, Sales Influence Tactics, and Salespeople as Knowledge Brokers. [Doctoral Dissertation]. Florida State University; 2016. Available from: http://purl.flvc.org/fsu/fd/FSU_2016SP_Hochstein_fsu_0071E_13116 ;


Florida State University

30. Wolter, Jeremy S. Four Essays on Organizational Identification as a Marketing Strategy.

Degree: Doctor of Business Administration, Marketing, 2013, Florida State University

The current research attempts to clarify and re-conceptualize consumer-company identification to overcome current deficiencies, ambiguities, and unexplained phenomenon regarding the construct. Several research projects are… (more)

Subjects/Keywords: Marketing

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APA (6th Edition):

Wolter, J. S. (2013). Four Essays on Organizational Identification as a Marketing Strategy. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_migr_etd-7666 ;

Chicago Manual of Style (16th Edition):

Wolter, Jeremy S. “Four Essays on Organizational Identification as a Marketing Strategy.” 2013. Doctoral Dissertation, Florida State University. Accessed January 21, 2019. http://purl.flvc.org/fsu/fd/FSU_migr_etd-7666 ;.

MLA Handbook (7th Edition):

Wolter, Jeremy S. “Four Essays on Organizational Identification as a Marketing Strategy.” 2013. Web. 21 Jan 2019.

Vancouver:

Wolter JS. Four Essays on Organizational Identification as a Marketing Strategy. [Internet] [Doctoral dissertation]. Florida State University; 2013. [cited 2019 Jan 21]. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-7666 ;.

Council of Science Editors:

Wolter JS. Four Essays on Organizational Identification as a Marketing Strategy. [Doctoral Dissertation]. Florida State University; 2013. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-7666 ;

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