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You searched for subject:(Marketing metrics). Showing records 1 – 26 of 26 total matches.

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University of Pretoria

1. Mathare, Waweru. Marketing metrics use in South Africa.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 The marketing function has been under immense pressure to be more document it contribution to the performance of the firm, this pressure comes from shareholders… (more)

Subjects/Keywords: UCTD; Marketing metrics

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APA (6th Edition):

Mathare, W. (2010). Marketing metrics use in South Africa. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/24390

Chicago Manual of Style (16th Edition):

Mathare, Waweru. “Marketing metrics use in South Africa.” 2010. Masters Thesis, University of Pretoria. Accessed July 17, 2019. http://hdl.handle.net/2263/24390.

MLA Handbook (7th Edition):

Mathare, Waweru. “Marketing metrics use in South Africa.” 2010. Web. 17 Jul 2019.

Vancouver:

Mathare W. Marketing metrics use in South Africa. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2019 Jul 17]. Available from: http://hdl.handle.net/2263/24390.

Council of Science Editors:

Mathare W. Marketing metrics use in South Africa. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/24390


University of Pretoria

2. [No author]. Marketing metrics use in South Africa .

Degree: 2010, University of Pretoria

 The marketing function has been under immense pressure to be more document it contribution to the performance of the firm, this pressure comes from shareholders… (more)

Subjects/Keywords: UCTD; Marketing metrics

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APA (6th Edition):

author], [. (2010). Marketing metrics use in South Africa . (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-05062010-133223/

Chicago Manual of Style (16th Edition):

author], [No. “Marketing metrics use in South Africa .” 2010. Masters Thesis, University of Pretoria. Accessed July 17, 2019. http://upetd.up.ac.za/thesis/available/etd-05062010-133223/.

MLA Handbook (7th Edition):

author], [No. “Marketing metrics use in South Africa .” 2010. Web. 17 Jul 2019.

Vancouver:

author] [. Marketing metrics use in South Africa . [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2019 Jul 17]. Available from: http://upetd.up.ac.za/thesis/available/etd-05062010-133223/.

Council of Science Editors:

author] [. Marketing metrics use in South Africa . [Masters Thesis]. University of Pretoria; 2010. Available from: http://upetd.up.ac.za/thesis/available/etd-05062010-133223/


Universidade do Rio Grande do Sul

3. Perlin, Ricardo Scherer. O marketing e a abertura de capital.

Degree: 2010, Universidade do Rio Grande do Sul

No atual contexto da economia brasileira a competição exige das empresas o conhecimento sobre o retorno de seus investimentos. Neste panorama o marketing historicamente encontrou… (more)

Subjects/Keywords: Marketing; Marketing; Investimentos; Marketing metrics; Mercado de ações; IPO; Underpricing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Perlin, R. S. (2010). O marketing e a abertura de capital. (Thesis). Universidade do Rio Grande do Sul. Retrieved from http://hdl.handle.net/10183/27369

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Perlin, Ricardo Scherer. “O marketing e a abertura de capital.” 2010. Thesis, Universidade do Rio Grande do Sul. Accessed July 17, 2019. http://hdl.handle.net/10183/27369.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Perlin, Ricardo Scherer. “O marketing e a abertura de capital.” 2010. Web. 17 Jul 2019.

Vancouver:

Perlin RS. O marketing e a abertura de capital. [Internet] [Thesis]. Universidade do Rio Grande do Sul; 2010. [cited 2019 Jul 17]. Available from: http://hdl.handle.net/10183/27369.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Perlin RS. O marketing e a abertura de capital. [Thesis]. Universidade do Rio Grande do Sul; 2010. Available from: http://hdl.handle.net/10183/27369

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Universidade do Rio Grande do Sul

4. Macedo, Thiarlei Machado. Métricas de marketing digital e sua aplicação na gestão das ações de marketing das organizações : estudo de casos múltiplos.

Degree: 2014, Universidade do Rio Grande do Sul

Com o advento da internet o marketing e sua mensuração sofreram grandes transformações. O marketing digital permite uma interação com a audiência de uma forma… (more)

Subjects/Keywords: Digital marketing; Marketing digital; Métricas de marketing; Digital marketing metrics; Social networks; Digital platforms

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Macedo, T. M. (2014). Métricas de marketing digital e sua aplicação na gestão das ações de marketing das organizações : estudo de casos múltiplos. (Thesis). Universidade do Rio Grande do Sul. Retrieved from http://hdl.handle.net/10183/101499

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Macedo, Thiarlei Machado. “Métricas de marketing digital e sua aplicação na gestão das ações de marketing das organizações : estudo de casos múltiplos.” 2014. Thesis, Universidade do Rio Grande do Sul. Accessed July 17, 2019. http://hdl.handle.net/10183/101499.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Macedo, Thiarlei Machado. “Métricas de marketing digital e sua aplicação na gestão das ações de marketing das organizações : estudo de casos múltiplos.” 2014. Web. 17 Jul 2019.

Vancouver:

Macedo TM. Métricas de marketing digital e sua aplicação na gestão das ações de marketing das organizações : estudo de casos múltiplos. [Internet] [Thesis]. Universidade do Rio Grande do Sul; 2014. [cited 2019 Jul 17]. Available from: http://hdl.handle.net/10183/101499.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Macedo TM. Métricas de marketing digital e sua aplicação na gestão das ações de marketing das organizações : estudo de casos múltiplos. [Thesis]. Universidade do Rio Grande do Sul; 2014. Available from: http://hdl.handle.net/10183/101499

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Universidade do Rio Grande do Sul

5. Trombetta, Matheus Santana. Condutores do uso de métricas financeiras e de marketing em decisões de Marketing Mix.

Degree: 2014, Universidade do Rio Grande do Sul

Ao tomar decisões de marketing mix, o gestor de marketing tem a sua disposição uma grande quantidade de métricas para definição de suas metas e… (more)

Subjects/Keywords: Financial metrics; Tomada de decisão; Marketing metrics; Métricas de marketing; Métricas financeiras; Marketing mix; Marketing mix performance drivers of managerial metric use; SUR model

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APA (6th Edition):

Trombetta, M. S. (2014). Condutores do uso de métricas financeiras e de marketing em decisões de Marketing Mix. (Thesis). Universidade do Rio Grande do Sul. Retrieved from http://hdl.handle.net/10183/107259

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Trombetta, Matheus Santana. “Condutores do uso de métricas financeiras e de marketing em decisões de Marketing Mix.” 2014. Thesis, Universidade do Rio Grande do Sul. Accessed July 17, 2019. http://hdl.handle.net/10183/107259.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Trombetta, Matheus Santana. “Condutores do uso de métricas financeiras e de marketing em decisões de Marketing Mix.” 2014. Web. 17 Jul 2019.

Vancouver:

Trombetta MS. Condutores do uso de métricas financeiras e de marketing em decisões de Marketing Mix. [Internet] [Thesis]. Universidade do Rio Grande do Sul; 2014. [cited 2019 Jul 17]. Available from: http://hdl.handle.net/10183/107259.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Trombetta MS. Condutores do uso de métricas financeiras e de marketing em decisões de Marketing Mix. [Thesis]. Universidade do Rio Grande do Sul; 2014. Available from: http://hdl.handle.net/10183/107259

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

6. Lívia Castro Davila Gonçalves. Valor de marca em serviços: proposta e validação de um modelo.

Degree: 2009, Universidade do Vale do Rio do Sinos

A gestão de marcas de serviços tem sido considerada ponto crítico de estudo em marketing, principalmente relacionado ao valor de marca (brand equity). Muitas pesquisas… (more)

Subjects/Keywords: ADMINISTRACAO; valor de marca; serviços; métricas; marketing; brand equity; services; metrics

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Gonçalves, L. C. D. (2009). Valor de marca em serviços: proposta e validação de um modelo. (Thesis). Universidade do Vale do Rio do Sinos. Retrieved from http://bdtd.unisinos.br/tde_busca/arquivo.php?codArquivo=1040

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Gonçalves, Lívia Castro Davila. “Valor de marca em serviços: proposta e validação de um modelo.” 2009. Thesis, Universidade do Vale do Rio do Sinos. Accessed July 17, 2019. http://bdtd.unisinos.br/tde_busca/arquivo.php?codArquivo=1040.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Gonçalves, Lívia Castro Davila. “Valor de marca em serviços: proposta e validação de um modelo.” 2009. Web. 17 Jul 2019.

Vancouver:

Gonçalves LCD. Valor de marca em serviços: proposta e validação de um modelo. [Internet] [Thesis]. Universidade do Vale do Rio do Sinos; 2009. [cited 2019 Jul 17]. Available from: http://bdtd.unisinos.br/tde_busca/arquivo.php?codArquivo=1040.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Gonçalves LCD. Valor de marca em serviços: proposta e validação de um modelo. [Thesis]. Universidade do Vale do Rio do Sinos; 2009. Available from: http://bdtd.unisinos.br/tde_busca/arquivo.php?codArquivo=1040

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Universitat Rovira i Virgili

7. Li, Xiaoni. Corporate finance and option theory: an extension model of rao and stevens (2007).

Degree: Departament de Gestió d'Empreses, 2010, Universitat Rovira i Virgili

 This thesis focuses on the field of market valuation of relatively large firms and it refers markets with “normal” behavior, where classical assumptions apply, such… (more)

Subjects/Keywords: Corporate finance; Option Theory; Human Capital Management; Marketing Metrics; 336; 67

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APA (6th Edition):

Li, X. (2010). Corporate finance and option theory: an extension model of rao and stevens (2007). (Thesis). Universitat Rovira i Virgili. Retrieved from http://hdl.handle.net/10803/101519

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Li, Xiaoni. “Corporate finance and option theory: an extension model of rao and stevens (2007).” 2010. Thesis, Universitat Rovira i Virgili. Accessed July 17, 2019. http://hdl.handle.net/10803/101519.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Li, Xiaoni. “Corporate finance and option theory: an extension model of rao and stevens (2007).” 2010. Web. 17 Jul 2019.

Vancouver:

Li X. Corporate finance and option theory: an extension model of rao and stevens (2007). [Internet] [Thesis]. Universitat Rovira i Virgili; 2010. [cited 2019 Jul 17]. Available from: http://hdl.handle.net/10803/101519.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Li X. Corporate finance and option theory: an extension model of rao and stevens (2007). [Thesis]. Universitat Rovira i Virgili; 2010. Available from: http://hdl.handle.net/10803/101519

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

8. Guissoni, Leandro Angotti. Proposta de metodologia para a avaliação das Comunicações Integradas de Marketing : uma abordagem focada na gestão baseada em valor .

Degree: Mestrado, Administração de Organizações, 2009, University of São Paulo

As chamadas variáveis controláveis de marketing, envolvendo o portfólio de produtos, preços, canais de distribuição, comunicações e força de vendas, podem ter o desempenho avaliado… (more)

Subjects/Keywords: Comunicação Integrada de Marketing; Gestão baseada em valor; Integrated Marketing Communication; Marketing metrics; Métricas de marketing; Value-based management

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Guissoni, L. A. (2009). Proposta de metodologia para a avaliação das Comunicações Integradas de Marketing : uma abordagem focada na gestão baseada em valor . (Masters Thesis). University of São Paulo. Retrieved from http://www.teses.usp.br/teses/disponiveis/96/96132/tde-04052010-083253/ ;

Chicago Manual of Style (16th Edition):

Guissoni, Leandro Angotti. “Proposta de metodologia para a avaliação das Comunicações Integradas de Marketing : uma abordagem focada na gestão baseada em valor .” 2009. Masters Thesis, University of São Paulo. Accessed July 17, 2019. http://www.teses.usp.br/teses/disponiveis/96/96132/tde-04052010-083253/ ;.

MLA Handbook (7th Edition):

Guissoni, Leandro Angotti. “Proposta de metodologia para a avaliação das Comunicações Integradas de Marketing : uma abordagem focada na gestão baseada em valor .” 2009. Web. 17 Jul 2019.

Vancouver:

Guissoni LA. Proposta de metodologia para a avaliação das Comunicações Integradas de Marketing : uma abordagem focada na gestão baseada em valor . [Internet] [Masters thesis]. University of São Paulo; 2009. [cited 2019 Jul 17]. Available from: http://www.teses.usp.br/teses/disponiveis/96/96132/tde-04052010-083253/ ;.

Council of Science Editors:

Guissoni LA. Proposta de metodologia para a avaliação das Comunicações Integradas de Marketing : uma abordagem focada na gestão baseada em valor . [Masters Thesis]. University of São Paulo; 2009. Available from: http://www.teses.usp.br/teses/disponiveis/96/96132/tde-04052010-083253/ ;

9. Guissoni, Leandro Angotti. Proposta de um método para a análise dos efeitos das atividades de marketing e alocação de recursos em um ambiente multicanal.

Degree: PhD, Administração de Organizações, 2012, University of São Paulo

 A compreensão dos efeitos das atividades de marketing nas vendas de produtos de consumo em um ambiente multicanal é de fundamental importância para acadêmicos e… (more)

Subjects/Keywords: Canais de Distribuição; Comunicação de Marketing; Distribution Channels; Marketing Communication; Marketing Metrics; Métricas de Marketing; Vector Autoregression; Vetores Autorregressivos

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Guissoni, L. A. (2012). Proposta de um método para a análise dos efeitos das atividades de marketing e alocação de recursos em um ambiente multicanal. (Doctoral Dissertation). University of São Paulo. Retrieved from http://www.teses.usp.br/teses/disponiveis/96/96132/tde-13122012-102644/ ;

Chicago Manual of Style (16th Edition):

Guissoni, Leandro Angotti. “Proposta de um método para a análise dos efeitos das atividades de marketing e alocação de recursos em um ambiente multicanal.” 2012. Doctoral Dissertation, University of São Paulo. Accessed July 17, 2019. http://www.teses.usp.br/teses/disponiveis/96/96132/tde-13122012-102644/ ;.

MLA Handbook (7th Edition):

Guissoni, Leandro Angotti. “Proposta de um método para a análise dos efeitos das atividades de marketing e alocação de recursos em um ambiente multicanal.” 2012. Web. 17 Jul 2019.

Vancouver:

Guissoni LA. Proposta de um método para a análise dos efeitos das atividades de marketing e alocação de recursos em um ambiente multicanal. [Internet] [Doctoral dissertation]. University of São Paulo; 2012. [cited 2019 Jul 17]. Available from: http://www.teses.usp.br/teses/disponiveis/96/96132/tde-13122012-102644/ ;.

Council of Science Editors:

Guissoni LA. Proposta de um método para a análise dos efeitos das atividades de marketing e alocação de recursos em um ambiente multicanal. [Doctoral Dissertation]. University of São Paulo; 2012. Available from: http://www.teses.usp.br/teses/disponiveis/96/96132/tde-13122012-102644/ ;

10. Mazzero, Samantha. Métricas para o accountability em marketing: uma análise em empresas da indústria farmacêutica.

Degree: Mestrado, Administração, 2014, University of São Paulo

 Em um ambiente altamente competitivo, onde a disputa por clientes rentáveis torna-se cada vez mais acirrada, a crescente importância das ações de marketing como atividades… (more)

Subjects/Keywords: Accountability; Accountability; Alocação de recursos; Marketing; Marketing; Métricas para o desempenho; Performance metrics; Resource allocation

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APA (6th Edition):

Mazzero, S. (2014). Métricas para o accountability em marketing: uma análise em empresas da indústria farmacêutica. (Masters Thesis). University of São Paulo. Retrieved from http://www.teses.usp.br/teses/disponiveis/12/12139/tde-09122014-155759/ ;

Chicago Manual of Style (16th Edition):

Mazzero, Samantha. “Métricas para o accountability em marketing: uma análise em empresas da indústria farmacêutica.” 2014. Masters Thesis, University of São Paulo. Accessed July 17, 2019. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-09122014-155759/ ;.

MLA Handbook (7th Edition):

Mazzero, Samantha. “Métricas para o accountability em marketing: uma análise em empresas da indústria farmacêutica.” 2014. Web. 17 Jul 2019.

Vancouver:

Mazzero S. Métricas para o accountability em marketing: uma análise em empresas da indústria farmacêutica. [Internet] [Masters thesis]. University of São Paulo; 2014. [cited 2019 Jul 17]. Available from: http://www.teses.usp.br/teses/disponiveis/12/12139/tde-09122014-155759/ ;.

Council of Science Editors:

Mazzero S. Métricas para o accountability em marketing: uma análise em empresas da indústria farmacêutica. [Masters Thesis]. University of São Paulo; 2014. Available from: http://www.teses.usp.br/teses/disponiveis/12/12139/tde-09122014-155759/ ;


Universidade do Rio Grande do Sul

11. Oliveira, Marta Olívia Rovedder de. O valor da marca e o valor ao acionista em empresas brasileiras.

Degree: 2009, Universidade do Rio Grande do Sul

As Métricas de Marketing, como o valor da marca, têm sido consideradas um tópico prioritário de pesquisa, em um contexto onde gestores e acadêmicos de… (more)

Subjects/Keywords: Marketing metrics; Valor da marca; Ações; Brand value; Mensuração; Firm performance; Shareholder value; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Oliveira, M. O. R. d. (2009). O valor da marca e o valor ao acionista em empresas brasileiras. (Thesis). Universidade do Rio Grande do Sul. Retrieved from http://hdl.handle.net/10183/19110

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Oliveira, Marta Olívia Rovedder de. “O valor da marca e o valor ao acionista em empresas brasileiras.” 2009. Thesis, Universidade do Rio Grande do Sul. Accessed July 17, 2019. http://hdl.handle.net/10183/19110.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Oliveira, Marta Olívia Rovedder de. “O valor da marca e o valor ao acionista em empresas brasileiras.” 2009. Web. 17 Jul 2019.

Vancouver:

Oliveira MORd. O valor da marca e o valor ao acionista em empresas brasileiras. [Internet] [Thesis]. Universidade do Rio Grande do Sul; 2009. [cited 2019 Jul 17]. Available from: http://hdl.handle.net/10183/19110.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Oliveira MORd. O valor da marca e o valor ao acionista em empresas brasileiras. [Thesis]. Universidade do Rio Grande do Sul; 2009. Available from: http://hdl.handle.net/10183/19110

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

12. Freundt, Valeria Leal Marinho de Andrade. Métricas de avaliação de comunicação de marketing offline e online: um estudo sobre o setor de bancos.

Degree: PhD, Administração, 2012, University of São Paulo

O presente estudo tem como objetivos contribuir para um melhor entendimento de como as empresas lidam com a diversidade de decisões de comunicação de marketing(more)

Subjects/Keywords: Bancos; Comunicação em marketing; Marketing; Marketing; Marketing communication planning and metrics; Marketing on-line; Métricas de comunicação; Métricas de marketing; Planejamento de comunicação e métricas

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Freundt, V. L. M. d. A. (2012). Métricas de avaliação de comunicação de marketing offline e online: um estudo sobre o setor de bancos. (Doctoral Dissertation). University of São Paulo. Retrieved from http://www.teses.usp.br/teses/disponiveis/12/12139/tde-13072012-111705/ ;

Chicago Manual of Style (16th Edition):

Freundt, Valeria Leal Marinho de Andrade. “Métricas de avaliação de comunicação de marketing offline e online: um estudo sobre o setor de bancos.” 2012. Doctoral Dissertation, University of São Paulo. Accessed July 17, 2019. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-13072012-111705/ ;.

MLA Handbook (7th Edition):

Freundt, Valeria Leal Marinho de Andrade. “Métricas de avaliação de comunicação de marketing offline e online: um estudo sobre o setor de bancos.” 2012. Web. 17 Jul 2019.

Vancouver:

Freundt VLMdA. Métricas de avaliação de comunicação de marketing offline e online: um estudo sobre o setor de bancos. [Internet] [Doctoral dissertation]. University of São Paulo; 2012. [cited 2019 Jul 17]. Available from: http://www.teses.usp.br/teses/disponiveis/12/12139/tde-13072012-111705/ ;.

Council of Science Editors:

Freundt VLMdA. Métricas de avaliação de comunicação de marketing offline e online: um estudo sobre o setor de bancos. [Doctoral Dissertation]. University of São Paulo; 2012. Available from: http://www.teses.usp.br/teses/disponiveis/12/12139/tde-13072012-111705/ ;


Louisiana State University

13. Forbes, Jeffrey Evan. Measuring consumer perceptions of credibility, engagement, interactivity and brand metrics of social network sites.

Degree: MMC, Mass Communication, 2009, Louisiana State University

 For advertisers looking to include online media in their marketing strategies, consumer perceptions of Web sites become increasingly important. This study examined three types of… (more)

Subjects/Keywords: social network sites; brand metrics; advertising; marketing; website; credibility; online; interactivity; engagement

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APA (6th Edition):

Forbes, J. E. (2009). Measuring consumer perceptions of credibility, engagement, interactivity and brand metrics of social network sites. (Masters Thesis). Louisiana State University. Retrieved from etd-01132010-125038 ; https://digitalcommons.lsu.edu/gradschool_theses/1513

Chicago Manual of Style (16th Edition):

Forbes, Jeffrey Evan. “Measuring consumer perceptions of credibility, engagement, interactivity and brand metrics of social network sites.” 2009. Masters Thesis, Louisiana State University. Accessed July 17, 2019. etd-01132010-125038 ; https://digitalcommons.lsu.edu/gradschool_theses/1513.

MLA Handbook (7th Edition):

Forbes, Jeffrey Evan. “Measuring consumer perceptions of credibility, engagement, interactivity and brand metrics of social network sites.” 2009. Web. 17 Jul 2019.

Vancouver:

Forbes JE. Measuring consumer perceptions of credibility, engagement, interactivity and brand metrics of social network sites. [Internet] [Masters thesis]. Louisiana State University; 2009. [cited 2019 Jul 17]. Available from: etd-01132010-125038 ; https://digitalcommons.lsu.edu/gradschool_theses/1513.

Council of Science Editors:

Forbes JE. Measuring consumer perceptions of credibility, engagement, interactivity and brand metrics of social network sites. [Masters Thesis]. Louisiana State University; 2009. Available from: etd-01132010-125038 ; https://digitalcommons.lsu.edu/gradschool_theses/1513


Universidade do Rio Grande do Sul

14. Rego, Bruno Bordeaux. Trade-off entre criação de valor e apropriação de valor : impactos financeiros da mudança da ênfase estratégica das empresas no contexto brasileiro.

Degree: 2009, Universidade do Rio Grande do Sul

As empresas alocam seus recursos escassos entre dois processos fundamentais: de criação de valor (ex. inovando, produzindo e entregando produtos ao mercado) e de apropriação… (more)

Subjects/Keywords: Desempenho financeiro; Marketing; Marketing metrics; Empresa; Trade-off; Brasil; Value appropriation; Estratégia organizacional; Value creation; Exploration; Exploitation; Strategic emphasis

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Rego, B. B. (2009). Trade-off entre criação de valor e apropriação de valor : impactos financeiros da mudança da ênfase estratégica das empresas no contexto brasileiro. (Thesis). Universidade do Rio Grande do Sul. Retrieved from http://hdl.handle.net/10183/32452

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Rego, Bruno Bordeaux. “Trade-off entre criação de valor e apropriação de valor : impactos financeiros da mudança da ênfase estratégica das empresas no contexto brasileiro.” 2009. Thesis, Universidade do Rio Grande do Sul. Accessed July 17, 2019. http://hdl.handle.net/10183/32452.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Rego, Bruno Bordeaux. “Trade-off entre criação de valor e apropriação de valor : impactos financeiros da mudança da ênfase estratégica das empresas no contexto brasileiro.” 2009. Web. 17 Jul 2019.

Vancouver:

Rego BB. Trade-off entre criação de valor e apropriação de valor : impactos financeiros da mudança da ênfase estratégica das empresas no contexto brasileiro. [Internet] [Thesis]. Universidade do Rio Grande do Sul; 2009. [cited 2019 Jul 17]. Available from: http://hdl.handle.net/10183/32452.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Rego BB. Trade-off entre criação de valor e apropriação de valor : impactos financeiros da mudança da ênfase estratégica das empresas no contexto brasileiro. [Thesis]. Universidade do Rio Grande do Sul; 2009. Available from: http://hdl.handle.net/10183/32452

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Universidade do Rio Grande do Sul

15. Birck, Alan Rodrigues. Drivers de Customer Equity e vendas futuras : uma aplicação do modelo de Vogel, Evanschitzky, Ramasesham no B2B.

Degree: 2013, Universidade do Rio Grande do Sul

Em um ambiente em que o marketing busca formas de avaliar os impactos de suas ações, Vogel, Evanschitzky e Ramaseshan (2008) sugerem que o uso… (more)

Subjects/Keywords: Marketing; Valor do cliente (Customer equity); Marketing metrics; Valor da marca; Customer equity; Value equity; Brand equity; Relationship equity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Birck, A. R. (2013). Drivers de Customer Equity e vendas futuras : uma aplicação do modelo de Vogel, Evanschitzky, Ramasesham no B2B. (Thesis). Universidade do Rio Grande do Sul. Retrieved from http://hdl.handle.net/10183/101506

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Birck, Alan Rodrigues. “Drivers de Customer Equity e vendas futuras : uma aplicação do modelo de Vogel, Evanschitzky, Ramasesham no B2B.” 2013. Thesis, Universidade do Rio Grande do Sul. Accessed July 17, 2019. http://hdl.handle.net/10183/101506.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Birck, Alan Rodrigues. “Drivers de Customer Equity e vendas futuras : uma aplicação do modelo de Vogel, Evanschitzky, Ramasesham no B2B.” 2013. Web. 17 Jul 2019.

Vancouver:

Birck AR. Drivers de Customer Equity e vendas futuras : uma aplicação do modelo de Vogel, Evanschitzky, Ramasesham no B2B. [Internet] [Thesis]. Universidade do Rio Grande do Sul; 2013. [cited 2019 Jul 17]. Available from: http://hdl.handle.net/10183/101506.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Birck AR. Drivers de Customer Equity e vendas futuras : uma aplicação do modelo de Vogel, Evanschitzky, Ramasesham no B2B. [Thesis]. Universidade do Rio Grande do Sul; 2013. Available from: http://hdl.handle.net/10183/101506

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Universidade do Rio Grande do Sul

16. Schneider, Gustavo. Word-of-mouth negativo e o mercado financeiro : repercussões no desempenho das ações no curto e no longo prazo.

Degree: 2015, Universidade do Rio Grande do Sul

Seguindo as linhas de pesquisa que visam relacionar o impacto do relacionamento com os clientes aos resultados financeiros da empresa, o presente estudo procura avaliar… (more)

Subjects/Keywords: Métricas de marketing; Negative word-of-mouth; Insatisfação do consumidor; Marketing metrics; Desempenho empresarial; Firm performance; Financial markets

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Schneider, G. (2015). Word-of-mouth negativo e o mercado financeiro : repercussões no desempenho das ações no curto e no longo prazo. (Thesis). Universidade do Rio Grande do Sul. Retrieved from http://hdl.handle.net/10183/127194

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Schneider, Gustavo. “Word-of-mouth negativo e o mercado financeiro : repercussões no desempenho das ações no curto e no longo prazo.” 2015. Thesis, Universidade do Rio Grande do Sul. Accessed July 17, 2019. http://hdl.handle.net/10183/127194.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Schneider, Gustavo. “Word-of-mouth negativo e o mercado financeiro : repercussões no desempenho das ações no curto e no longo prazo.” 2015. Web. 17 Jul 2019.

Vancouver:

Schneider G. Word-of-mouth negativo e o mercado financeiro : repercussões no desempenho das ações no curto e no longo prazo. [Internet] [Thesis]. Universidade do Rio Grande do Sul; 2015. [cited 2019 Jul 17]. Available from: http://hdl.handle.net/10183/127194.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Schneider G. Word-of-mouth negativo e o mercado financeiro : repercussões no desempenho das ações no curto e no longo prazo. [Thesis]. Universidade do Rio Grande do Sul; 2015. Available from: http://hdl.handle.net/10183/127194

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

17. Panarad, Pavel. Strategic Marketing Approach in B2B on example of Belarus and Portugal.

Degree: 2017, Instituto Politécnico de Bragança

Mestrado APNOR

The aim of the research is to study practical application of the strategic marketing system by the companies of the machinery-producing industry and… (more)

Subjects/Keywords: B2B; Strategic marketing; Performance metrics; Competition; Marketing automation; Collaboration; Benchmarking; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Panarad, P. (2017). Strategic Marketing Approach in B2B on example of Belarus and Portugal. (Thesis). Instituto Politécnico de Bragança. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:bibliotecadigital.ipb.pt:10198/14639

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Panarad, Pavel. “Strategic Marketing Approach in B2B on example of Belarus and Portugal.” 2017. Thesis, Instituto Politécnico de Bragança. Accessed July 17, 2019. https://www.rcaap.pt/detail.jsp?id=oai:bibliotecadigital.ipb.pt:10198/14639.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Panarad, Pavel. “Strategic Marketing Approach in B2B on example of Belarus and Portugal.” 2017. Web. 17 Jul 2019.

Vancouver:

Panarad P. Strategic Marketing Approach in B2B on example of Belarus and Portugal. [Internet] [Thesis]. Instituto Politécnico de Bragança; 2017. [cited 2019 Jul 17]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:bibliotecadigital.ipb.pt:10198/14639.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Panarad P. Strategic Marketing Approach in B2B on example of Belarus and Portugal. [Thesis]. Instituto Politécnico de Bragança; 2017. Available from: https://www.rcaap.pt/detail.jsp?id=oai:bibliotecadigital.ipb.pt:10198/14639

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

18. Magalhães, Rita Rodrigues de. Social intelligence: para além do social media listening: o caso EDP.

Degree: 2016, Repositório Científico do Instituto Politécnico de Lisboa

Relatório de estágio apresentado à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing.

A… (more)

Subjects/Keywords: Marketing; Marketing digital; Redes sociais; Métricas digitais; WOM marketing - (word of mouth); EDP - Energias de Portugal; Digital marketing; Social media; Digital metrics

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Magalhães, R. R. d. (2016). Social intelligence: para além do social media listening: o caso EDP. (Thesis). Repositório Científico do Instituto Politécnico de Lisboa. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipl.pt:10400.21/6956

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Magalhães, Rita Rodrigues de. “Social intelligence: para além do social media listening: o caso EDP.” 2016. Thesis, Repositório Científico do Instituto Politécnico de Lisboa. Accessed July 17, 2019. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipl.pt:10400.21/6956.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Magalhães, Rita Rodrigues de. “Social intelligence: para além do social media listening: o caso EDP.” 2016. Web. 17 Jul 2019.

Vancouver:

Magalhães RRd. Social intelligence: para além do social media listening: o caso EDP. [Internet] [Thesis]. Repositório Científico do Instituto Politécnico de Lisboa; 2016. [cited 2019 Jul 17]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipl.pt:10400.21/6956.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Magalhães RRd. Social intelligence: para além do social media listening: o caso EDP. [Thesis]. Repositório Científico do Instituto Politécnico de Lisboa; 2016. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipl.pt:10400.21/6956

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Università degli Studi di Bergamo

19. BRUNI, ATTILIO. Management by marketing metrics. Nuove idee per la gestione del business turistico.

Degree: 2011, Università degli Studi di Bergamo

Subjects/Keywords: marketing metrics; performance measurement; tourism metrics; tourism trends; tourism KPI

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

BRUNI, A. (2011). Management by marketing metrics. Nuove idee per la gestione del business turistico. (Thesis). Università degli Studi di Bergamo. Retrieved from http://hdl.handle.net/10446/845

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

BRUNI, ATTILIO. “Management by marketing metrics. Nuove idee per la gestione del business turistico.” 2011. Thesis, Università degli Studi di Bergamo. Accessed July 17, 2019. http://hdl.handle.net/10446/845.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

BRUNI, ATTILIO. “Management by marketing metrics. Nuove idee per la gestione del business turistico.” 2011. Web. 17 Jul 2019.

Vancouver:

BRUNI A. Management by marketing metrics. Nuove idee per la gestione del business turistico. [Internet] [Thesis]. Università degli Studi di Bergamo; 2011. [cited 2019 Jul 17]. Available from: http://hdl.handle.net/10446/845.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

BRUNI A. Management by marketing metrics. Nuove idee per la gestione del business turistico. [Thesis]. Università degli Studi di Bergamo; 2011. Available from: http://hdl.handle.net/10446/845

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of South Africa

20. Friedrich, Fränzo Otto. Measurement of direct response advertising in the financial services industry : a new metrics model.

Degree: 2014, University of South Africa

 Direct response advertising in the financial services industry in South Africa has become one of the most important tactics companies utilise to build and maintain… (more)

Subjects/Keywords: Direct response advertising, marketing accountability; Through the line campaign; Analytic hierarchical processing; Game theory modelling; Marketing metrics; Open market; Existing clients; Cross-selling; Marketing profitability; Financial services and client satisfaction

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Friedrich, F. O. (2014). Measurement of direct response advertising in the financial services industry : a new metrics model. (Doctoral Dissertation). University of South Africa. Retrieved from http://hdl.handle.net/10500/19619

Chicago Manual of Style (16th Edition):

Friedrich, Fränzo Otto. “Measurement of direct response advertising in the financial services industry : a new metrics model.” 2014. Doctoral Dissertation, University of South Africa. Accessed July 17, 2019. http://hdl.handle.net/10500/19619.

MLA Handbook (7th Edition):

Friedrich, Fränzo Otto. “Measurement of direct response advertising in the financial services industry : a new metrics model.” 2014. Web. 17 Jul 2019.

Vancouver:

Friedrich FO. Measurement of direct response advertising in the financial services industry : a new metrics model. [Internet] [Doctoral dissertation]. University of South Africa; 2014. [cited 2019 Jul 17]. Available from: http://hdl.handle.net/10500/19619.

Council of Science Editors:

Friedrich FO. Measurement of direct response advertising in the financial services industry : a new metrics model. [Doctoral Dissertation]. University of South Africa; 2014. Available from: http://hdl.handle.net/10500/19619


University of Pennsylvania

21. Mccarthy, Daniel Minh. Customer-Based Corporate Valuation: Modeling With Missing, Aggregated Data Summaries.

Degree: 2017, University of Pennsylvania

 There is growing interest in "customer-based corporate valuation," explicitly tying the value of a firm's customer base to its financial valuation. This dissertation studies the… (more)

Subjects/Keywords: customer equity; customer lifetime value; indirect inference; marketing metrics; valuation; Advertising and Promotion Management; Finance and Financial Management; Marketing; Statistics and Probability

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Mccarthy, D. M. (2017). Customer-Based Corporate Valuation: Modeling With Missing, Aggregated Data Summaries. (Thesis). University of Pennsylvania. Retrieved from https://repository.upenn.edu/edissertations/2461

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Mccarthy, Daniel Minh. “Customer-Based Corporate Valuation: Modeling With Missing, Aggregated Data Summaries.” 2017. Thesis, University of Pennsylvania. Accessed July 17, 2019. https://repository.upenn.edu/edissertations/2461.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Mccarthy, Daniel Minh. “Customer-Based Corporate Valuation: Modeling With Missing, Aggregated Data Summaries.” 2017. Web. 17 Jul 2019.

Vancouver:

Mccarthy DM. Customer-Based Corporate Valuation: Modeling With Missing, Aggregated Data Summaries. [Internet] [Thesis]. University of Pennsylvania; 2017. [cited 2019 Jul 17]. Available from: https://repository.upenn.edu/edissertations/2461.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Mccarthy DM. Customer-Based Corporate Valuation: Modeling With Missing, Aggregated Data Summaries. [Thesis]. University of Pennsylvania; 2017. Available from: https://repository.upenn.edu/edissertations/2461

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Stellenbosch University

22. Wilkes, Henrike-Raija. Marketing metrics as measurements of marketing efficiency : a case study of the car dealer group Tepass + Seiz KG.

Degree: 2008, Stellenbosch University

Thesis (MBA (Business Management)) – Stellenbosch University, 2008.

ENGLISH ABSTRACT: Marketing has long been seen as a qualitative discipline following a rather soft approach. This, in… (more)

Subjects/Keywords: Business management; Marketing metrics; Automobile industry and trade  – Marketing; Marketing  – Mathematical models; Dissertations  – Business management

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wilkes, H. (2008). Marketing metrics as measurements of marketing efficiency : a case study of the car dealer group Tepass + Seiz KG. (Thesis). Stellenbosch University. Retrieved from http://hdl.handle.net/10019.1/968

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wilkes, Henrike-Raija. “Marketing metrics as measurements of marketing efficiency : a case study of the car dealer group Tepass + Seiz KG.” 2008. Thesis, Stellenbosch University. Accessed July 17, 2019. http://hdl.handle.net/10019.1/968.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wilkes, Henrike-Raija. “Marketing metrics as measurements of marketing efficiency : a case study of the car dealer group Tepass + Seiz KG.” 2008. Web. 17 Jul 2019.

Vancouver:

Wilkes H. Marketing metrics as measurements of marketing efficiency : a case study of the car dealer group Tepass + Seiz KG. [Internet] [Thesis]. Stellenbosch University; 2008. [cited 2019 Jul 17]. Available from: http://hdl.handle.net/10019.1/968.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wilkes H. Marketing metrics as measurements of marketing efficiency : a case study of the car dealer group Tepass + Seiz KG. [Thesis]. Stellenbosch University; 2008. Available from: http://hdl.handle.net/10019.1/968

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Pontifical Catholic University of Rio de Janeiro

23. CRISTIANA VALENTE MENESES. [en] MONITORING AND EVALUATION OF MARKETING RELATIONSHIP PROGRAMS IN SERVICE COMPANIES: PROPOSITION OF INDICATORS AND METRICS.

Degree: 2018, Pontifical Catholic University of Rio de Janeiro

[pt] A disciplina de marketing vem passando por grandes mudanças, tanto no âmbito acadêmico, quanto na prática das empresas e organizações em geral. Essas mudanças… (more)

Subjects/Keywords: [pt] METROLOGIA; [en] METROLOGY; [pt] MARKETING DE RELACIONAMENTO; [en] MARKETING OF RELATIONSHIP; [pt] MONITORAMENTO E AVALIACAO; [en] MONITORING AND EVALUATION; [pt] INDICADORES E METRICAS; [en] INDICATORS AND METRICS; [pt] METODOS MULTICRITERIO DE APOIO A DECISAO; [en] MULTI-CRITERIA DECISION MAKING; [pt] AHP-TOPSIS; [en] AHP- TOPSIS

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

MENESES, C. V. (2018). [en] MONITORING AND EVALUATION OF MARKETING RELATIONSHIP PROGRAMS IN SERVICE COMPANIES: PROPOSITION OF INDICATORS AND METRICS. (Thesis). Pontifical Catholic University of Rio de Janeiro. Retrieved from http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=33097

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

MENESES, CRISTIANA VALENTE. “[en] MONITORING AND EVALUATION OF MARKETING RELATIONSHIP PROGRAMS IN SERVICE COMPANIES: PROPOSITION OF INDICATORS AND METRICS.” 2018. Thesis, Pontifical Catholic University of Rio de Janeiro. Accessed July 17, 2019. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=33097.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

MENESES, CRISTIANA VALENTE. “[en] MONITORING AND EVALUATION OF MARKETING RELATIONSHIP PROGRAMS IN SERVICE COMPANIES: PROPOSITION OF INDICATORS AND METRICS.” 2018. Web. 17 Jul 2019.

Vancouver:

MENESES CV. [en] MONITORING AND EVALUATION OF MARKETING RELATIONSHIP PROGRAMS IN SERVICE COMPANIES: PROPOSITION OF INDICATORS AND METRICS. [Internet] [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2018. [cited 2019 Jul 17]. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=33097.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

MENESES CV. [en] MONITORING AND EVALUATION OF MARKETING RELATIONSHIP PROGRAMS IN SERVICE COMPANIES: PROPOSITION OF INDICATORS AND METRICS. [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2018. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=33097

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Brno University of Technology

24. Novák, Michal. Komplexní marketingová strategie v online prostředí .

Degree: 2011, Brno University of Technology

 Práce má za cíl poskytnout základní přehled marketingových koncepcí a nástrojů využitelných pro prostředí Internetu, zmapovat aktuální trendy v online prostředí a aplikovat je na… (more)

Subjects/Keywords: Internet marketing; strategie; plánování; cílení; segmentace; marketingový mix; online; 4S; sociální sítě; viralita; SEO; SEM; PPC; PR; brand management; affiliate marketing; lead generation; barter; webová analytika; měření; landing page; real-time optimalizace; e-business; ROI; synergie; portál; Internet marketing; strategy; planning; targeting; segmentation; marketing mix; online; 4S; Social networks; virality; SEO; SEM; PPC; PR; brand management; affiliate marketing; lead generation; barter; web analytics; metrics; landing page; real-time optimization; e-business; ROI; synergy; portal

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Novák, M. (2011). Komplexní marketingová strategie v online prostředí . (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/2413

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Novák, Michal. “Komplexní marketingová strategie v online prostředí .” 2011. Thesis, Brno University of Technology. Accessed July 17, 2019. http://hdl.handle.net/11012/2413.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Novák, Michal. “Komplexní marketingová strategie v online prostředí .” 2011. Web. 17 Jul 2019.

Vancouver:

Novák M. Komplexní marketingová strategie v online prostředí . [Internet] [Thesis]. Brno University of Technology; 2011. [cited 2019 Jul 17]. Available from: http://hdl.handle.net/11012/2413.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Novák M. Komplexní marketingová strategie v online prostředí . [Thesis]. Brno University of Technology; 2011. Available from: http://hdl.handle.net/11012/2413

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Unitec New Zealand

25. Yang, Chih-Hsiang. Analysis of e-commerce sites using the 7C Framework, by developing a software tool.

Degree: 2016, Unitec New Zealand

 Businesses are moving rapidly to leverage the internet to market and sell their products through virtual stores or websites. The success of an enterprise is… (more)

Subjects/Keywords: ecommerce; transactional websites; Business-to-Consumer (B2C); Customer-to-Customer (C2C); C Framework (computer program); qualitative measurement; metrics; user experiences; sucess factors; 150504 Marketing Measurement; 080505 Web Technologies (excl. Web Search)

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Yang, C. (2016). Analysis of e-commerce sites using the 7C Framework, by developing a software tool. (Thesis). Unitec New Zealand. Retrieved from http://hdl.handle.net/10652/3592

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Yang, Chih-Hsiang. “Analysis of e-commerce sites using the 7C Framework, by developing a software tool.” 2016. Thesis, Unitec New Zealand. Accessed July 17, 2019. http://hdl.handle.net/10652/3592.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Yang, Chih-Hsiang. “Analysis of e-commerce sites using the 7C Framework, by developing a software tool.” 2016. Web. 17 Jul 2019.

Vancouver:

Yang C. Analysis of e-commerce sites using the 7C Framework, by developing a software tool. [Internet] [Thesis]. Unitec New Zealand; 2016. [cited 2019 Jul 17]. Available from: http://hdl.handle.net/10652/3592.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Yang C. Analysis of e-commerce sites using the 7C Framework, by developing a software tool. [Thesis]. Unitec New Zealand; 2016. Available from: http://hdl.handle.net/10652/3592

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

26. González Fernández-Villavicencio, Nieves. La rentabilidad de la biblioteca en la web social .

Degree: 2014, Universidad de Salamanca

 [ES]El trabajo de investigación que se presenta quiere dar respuesta a la pregunta sobre la rentabilidad de las bibliotecas en la web social. Las bibliotecas… (more)

Subjects/Keywords: Tesis y disertaciones académicas; Universidad de Salamanca (España); Tesis Doctoral; Academic dissertations; Web social; Bibliotecas; Servicios bibliotecarios; Indicadores; Medios sociales; Métricas de la web social; Marketing Digital; Planificación; Costes de la inversión; Social web; Libraries; Profitability; Library services; Social Media Metrics; Indicators; Social media; Digital Marketing; Social Media Marketing; Planification; ROI; Return of Investment

…Social Media Metrics / Indicators / Social media / Digital Marketing / Social Media Marketing… …marketing. El uso de los medios sociales por las bibliotecas y las organizaciones en general está… …son Facebook, Twitter, YouTube, Blogs y Flickr. En el contexto del marketing y las… …planificación de un plan de marketing o campaña de promoción. Una campaña de promoción de tres meses… …integración en un plan de marketing digital, para medir un programa de marketing concreto, una… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

González Fernández-Villavicencio, N. (2014). La rentabilidad de la biblioteca en la web social . (Thesis). Universidad de Salamanca. Retrieved from http://hdl.handle.net/10366/125114

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

González Fernández-Villavicencio, Nieves. “La rentabilidad de la biblioteca en la web social .” 2014. Thesis, Universidad de Salamanca. Accessed July 17, 2019. http://hdl.handle.net/10366/125114.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

González Fernández-Villavicencio, Nieves. “La rentabilidad de la biblioteca en la web social .” 2014. Web. 17 Jul 2019.

Vancouver:

González Fernández-Villavicencio N. La rentabilidad de la biblioteca en la web social . [Internet] [Thesis]. Universidad de Salamanca; 2014. [cited 2019 Jul 17]. Available from: http://hdl.handle.net/10366/125114.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

González Fernández-Villavicencio N. La rentabilidad de la biblioteca en la web social . [Thesis]. Universidad de Salamanca; 2014. Available from: http://hdl.handle.net/10366/125114

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

.