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You searched for subject:(Marketing Performance). Showing records 1 – 30 of 247 total matches.

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University of Nairobi

1. Lule, Elizabeth N. The effectiveness of marketing strategies on sales performance of pharmaceutical companies in Nairobi, Kenya .

Degree: 2011, University of Nairobi

 The pharmaceutical sector in Kenya has been expanding at an increasing rate and is becoming intensely competitive. As such, every organization needs to adopt some… (more)

Subjects/Keywords: Marketing strategies; Performance of pharmaceuticals

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APA (6th Edition):

Lule, E. N. (2011). The effectiveness of marketing strategies on sales performance of pharmaceutical companies in Nairobi, Kenya . (Thesis). University of Nairobi. Retrieved from http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/12579

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lule, Elizabeth N. “The effectiveness of marketing strategies on sales performance of pharmaceutical companies in Nairobi, Kenya .” 2011. Thesis, University of Nairobi. Accessed January 19, 2020. http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/12579.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lule, Elizabeth N. “The effectiveness of marketing strategies on sales performance of pharmaceutical companies in Nairobi, Kenya .” 2011. Web. 19 Jan 2020.

Vancouver:

Lule EN. The effectiveness of marketing strategies on sales performance of pharmaceutical companies in Nairobi, Kenya . [Internet] [Thesis]. University of Nairobi; 2011. [cited 2020 Jan 19]. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/12579.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lule EN. The effectiveness of marketing strategies on sales performance of pharmaceutical companies in Nairobi, Kenya . [Thesis]. University of Nairobi; 2011. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/12579

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Wolverhampton

2. Broad, Roy M. Networking Performance: A study of the benefits of business networking in the West Midlands.

Degree: PhD, 2012, University of Wolverhampton

 Abstract Research on business networks has traditionally focussed on understanding the nature of relationships in networks but seldom the outcomes from business networking activities. This… (more)

Subjects/Keywords: Marketing; Networks; Relationships; Networking Performance

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APA (6th Edition):

Broad, R. M. (2012). Networking Performance: A study of the benefits of business networking in the West Midlands. (Doctoral Dissertation). University of Wolverhampton. Retrieved from http://hdl.handle.net/2436/297584

Chicago Manual of Style (16th Edition):

Broad, Roy M. “Networking Performance: A study of the benefits of business networking in the West Midlands.” 2012. Doctoral Dissertation, University of Wolverhampton. Accessed January 19, 2020. http://hdl.handle.net/2436/297584.

MLA Handbook (7th Edition):

Broad, Roy M. “Networking Performance: A study of the benefits of business networking in the West Midlands.” 2012. Web. 19 Jan 2020.

Vancouver:

Broad RM. Networking Performance: A study of the benefits of business networking in the West Midlands. [Internet] [Doctoral dissertation]. University of Wolverhampton; 2012. [cited 2020 Jan 19]. Available from: http://hdl.handle.net/2436/297584.

Council of Science Editors:

Broad RM. Networking Performance: A study of the benefits of business networking in the West Midlands. [Doctoral Dissertation]. University of Wolverhampton; 2012. Available from: http://hdl.handle.net/2436/297584


NSYSU

3. Lee, Ka-Lung. Marketing Research on Performances Abroad of Taiwanese Theatre Group: A Case of âTainaner Ensembleâ at 2011 âChinese Drama Festivalâ.

Degree: Master, Theatre Arts, 2013, NSYSU

 Performing arts can bring unlimited sensation and imagination; it is an important part of human culture. As the symbol of the country and the nation,… (more)

Subjects/Keywords: Arts Festival; Tainaner Ensemble; Internet Marketing; Marketing; Performance Arts; Performance Abroad

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APA (6th Edition):

Lee, K. (2013). Marketing Research on Performances Abroad of Taiwanese Theatre Group: A Case of âTainaner Ensembleâ at 2011 âChinese Drama Festivalâ. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0705113-110153

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lee, Ka-Lung. “Marketing Research on Performances Abroad of Taiwanese Theatre Group: A Case of âTainaner Ensembleâ at 2011 âChinese Drama Festivalâ.” 2013. Thesis, NSYSU. Accessed January 19, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0705113-110153.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lee, Ka-Lung. “Marketing Research on Performances Abroad of Taiwanese Theatre Group: A Case of âTainaner Ensembleâ at 2011 âChinese Drama Festivalâ.” 2013. Web. 19 Jan 2020.

Vancouver:

Lee K. Marketing Research on Performances Abroad of Taiwanese Theatre Group: A Case of âTainaner Ensembleâ at 2011 âChinese Drama Festivalâ. [Internet] [Thesis]. NSYSU; 2013. [cited 2020 Jan 19]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0705113-110153.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lee K. Marketing Research on Performances Abroad of Taiwanese Theatre Group: A Case of âTainaner Ensembleâ at 2011 âChinese Drama Festivalâ. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0705113-110153

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Newcastle

4. Cheung, Rachel Shuk-Yee. Managerial perceptions of the link between internal relationship marketing orientation and business performance in Hong Kong.

Degree: DBA, 2013, University of Newcastle

Research Doctorate - Doctor of Business Administration (DBA)

The purpose of this research is to investigate the managerial perceptions of the linkage between internal relationship… (more)

Subjects/Keywords: internal relationship marketing orientation; relationship marketing orientation; marketing; business performance

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Cheung, R. S. (2013). Managerial perceptions of the link between internal relationship marketing orientation and business performance in Hong Kong. (Doctoral Dissertation). University of Newcastle. Retrieved from http://hdl.handle.net/1959.13/1041811

Chicago Manual of Style (16th Edition):

Cheung, Rachel Shuk-Yee. “Managerial perceptions of the link between internal relationship marketing orientation and business performance in Hong Kong.” 2013. Doctoral Dissertation, University of Newcastle. Accessed January 19, 2020. http://hdl.handle.net/1959.13/1041811.

MLA Handbook (7th Edition):

Cheung, Rachel Shuk-Yee. “Managerial perceptions of the link between internal relationship marketing orientation and business performance in Hong Kong.” 2013. Web. 19 Jan 2020.

Vancouver:

Cheung RS. Managerial perceptions of the link between internal relationship marketing orientation and business performance in Hong Kong. [Internet] [Doctoral dissertation]. University of Newcastle; 2013. [cited 2020 Jan 19]. Available from: http://hdl.handle.net/1959.13/1041811.

Council of Science Editors:

Cheung RS. Managerial perceptions of the link between internal relationship marketing orientation and business performance in Hong Kong. [Doctoral Dissertation]. University of Newcastle; 2013. Available from: http://hdl.handle.net/1959.13/1041811

5. Queiroz, Mauricio Jucá de. Métricas de desempenho de marketing em empresas brasileiras.

Degree: PhD, Administração, 2009, University of São Paulo

A importância crescente das atividades de marketing e a conseqüente ampliação dos investimentos na área justificam a cobrança exercida pela alta administração para a avaliação… (more)

Subjects/Keywords: Avaliação de desempenho; Evaluation of performance; Marketing; Marketing; Marketing-Indicadores; Marketing-Indicators

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Queiroz, M. J. d. (2009). Métricas de desempenho de marketing em empresas brasileiras. (Doctoral Dissertation). University of São Paulo. Retrieved from http://www.teses.usp.br/teses/disponiveis/12/12139/tde-22042009-114612/ ;

Chicago Manual of Style (16th Edition):

Queiroz, Mauricio Jucá de. “Métricas de desempenho de marketing em empresas brasileiras.” 2009. Doctoral Dissertation, University of São Paulo. Accessed January 19, 2020. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-22042009-114612/ ;.

MLA Handbook (7th Edition):

Queiroz, Mauricio Jucá de. “Métricas de desempenho de marketing em empresas brasileiras.” 2009. Web. 19 Jan 2020.

Vancouver:

Queiroz MJd. Métricas de desempenho de marketing em empresas brasileiras. [Internet] [Doctoral dissertation]. University of São Paulo; 2009. [cited 2020 Jan 19]. Available from: http://www.teses.usp.br/teses/disponiveis/12/12139/tde-22042009-114612/ ;.

Council of Science Editors:

Queiroz MJd. Métricas de desempenho de marketing em empresas brasileiras. [Doctoral Dissertation]. University of São Paulo; 2009. Available from: http://www.teses.usp.br/teses/disponiveis/12/12139/tde-22042009-114612/ ;


Technical University of Lisbon

6. Viegas, Cristiano Manuel de Oliveira. Marketing in entrepreneurship : the importance of an entrepreneurial marketing in new ventures.

Degree: 2014, Technical University of Lisbon

Mestrado em Marketing

New Ventures, Start-ups, marketing, Entrepreneurship, Entrepreneurial Marketing, firm performance; marketing performance

This research evidences the contribution of Entrepreneurial Marketing to firm performance(more)

Subjects/Keywords: Novas empresas; Start-ups; marketing; Empreendedorismo; Marketing Empreendedor; performance da empresa; performance de marketing; New Ventures; Entrepreneurship; Entrepreneurial Marketing; firm performance; marketing performance

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APA (6th Edition):

Viegas, C. M. d. O. (2014). Marketing in entrepreneurship : the importance of an entrepreneurial marketing in new ventures. (Thesis). Technical University of Lisbon. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/7933

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Viegas, Cristiano Manuel de Oliveira. “Marketing in entrepreneurship : the importance of an entrepreneurial marketing in new ventures.” 2014. Thesis, Technical University of Lisbon. Accessed January 19, 2020. http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/7933.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Viegas, Cristiano Manuel de Oliveira. “Marketing in entrepreneurship : the importance of an entrepreneurial marketing in new ventures.” 2014. Web. 19 Jan 2020.

Vancouver:

Viegas CMdO. Marketing in entrepreneurship : the importance of an entrepreneurial marketing in new ventures. [Internet] [Thesis]. Technical University of Lisbon; 2014. [cited 2020 Jan 19]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/7933.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Viegas CMdO. Marketing in entrepreneurship : the importance of an entrepreneurial marketing in new ventures. [Thesis]. Technical University of Lisbon; 2014. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/7933

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Delaware

7. McAllister, Jon. A multifaceted approach to growing business by improving marketing and program performance .

Degree: 2017, University of Delaware

 Providence Service Corporation (PSC) is a for-profit human services organization that operates behavior alternative education programs across Delaware since 2007. After years of growth and… (more)

Subjects/Keywords: Education; Business; Growth; Marketing; Multifaceted; Performance

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APA (6th Edition):

McAllister, J. (2017). A multifaceted approach to growing business by improving marketing and program performance . (Doctoral Dissertation). University of Delaware. Retrieved from http://udspace.udel.edu/handle/19716/21766

Chicago Manual of Style (16th Edition):

McAllister, Jon. “A multifaceted approach to growing business by improving marketing and program performance .” 2017. Doctoral Dissertation, University of Delaware. Accessed January 19, 2020. http://udspace.udel.edu/handle/19716/21766.

MLA Handbook (7th Edition):

McAllister, Jon. “A multifaceted approach to growing business by improving marketing and program performance .” 2017. Web. 19 Jan 2020.

Vancouver:

McAllister J. A multifaceted approach to growing business by improving marketing and program performance . [Internet] [Doctoral dissertation]. University of Delaware; 2017. [cited 2020 Jan 19]. Available from: http://udspace.udel.edu/handle/19716/21766.

Council of Science Editors:

McAllister J. A multifaceted approach to growing business by improving marketing and program performance . [Doctoral Dissertation]. University of Delaware; 2017. Available from: http://udspace.udel.edu/handle/19716/21766


University of Pretoria

8. Keswell, Delon. The effectiveness of trade show marketing capabilities on the financial performance of South African companies.

Degree: Gordon Institute of Business Science (GIBS), 2011, University of Pretoria

 Trade shows are an important part of the marketing mix, however there is considerable doubt to their contribution to the financial results in an organisation.… (more)

Subjects/Keywords: UCTD; Financial performance; Marketing capability; Trade show

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APA (6th Edition):

Keswell, D. (2011). The effectiveness of trade show marketing capabilities on the financial performance of South African companies. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/24245

Chicago Manual of Style (16th Edition):

Keswell, Delon. “The effectiveness of trade show marketing capabilities on the financial performance of South African companies.” 2011. Masters Thesis, University of Pretoria. Accessed January 19, 2020. http://hdl.handle.net/2263/24245.

MLA Handbook (7th Edition):

Keswell, Delon. “The effectiveness of trade show marketing capabilities on the financial performance of South African companies.” 2011. Web. 19 Jan 2020.

Vancouver:

Keswell D. The effectiveness of trade show marketing capabilities on the financial performance of South African companies. [Internet] [Masters thesis]. University of Pretoria; 2011. [cited 2020 Jan 19]. Available from: http://hdl.handle.net/2263/24245.

Council of Science Editors:

Keswell D. The effectiveness of trade show marketing capabilities on the financial performance of South African companies. [Masters Thesis]. University of Pretoria; 2011. Available from: http://hdl.handle.net/2263/24245


University of Nairobi

9. Kipkosgei, S. The Influence Of Strategic Marketing Practices On The Performance Of Motor Companies In Kenya .

Degree: 2012, University of Nairobi

 This study sought to establish the influence of strategic marketing practices on the performance of motor companies in Kenya. The objectives of this study were… (more)

Subjects/Keywords: Strategic Marketing Practices On The Performance

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APA (6th Edition):

Kipkosgei, S. (2012). The Influence Of Strategic Marketing Practices On The Performance Of Motor Companies In Kenya . (Thesis). University of Nairobi. Retrieved from http://hdl.handle.net/11295/95557

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kipkosgei, S. “The Influence Of Strategic Marketing Practices On The Performance Of Motor Companies In Kenya .” 2012. Thesis, University of Nairobi. Accessed January 19, 2020. http://hdl.handle.net/11295/95557.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kipkosgei, S. “The Influence Of Strategic Marketing Practices On The Performance Of Motor Companies In Kenya .” 2012. Web. 19 Jan 2020.

Vancouver:

Kipkosgei S. The Influence Of Strategic Marketing Practices On The Performance Of Motor Companies In Kenya . [Internet] [Thesis]. University of Nairobi; 2012. [cited 2020 Jan 19]. Available from: http://hdl.handle.net/11295/95557.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kipkosgei S. The Influence Of Strategic Marketing Practices On The Performance Of Motor Companies In Kenya . [Thesis]. University of Nairobi; 2012. Available from: http://hdl.handle.net/11295/95557

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Nairobi

10. Rotich, Emmaculate, C. Effects of Marketing Intelligence on Sales Performance of Bancassurance Among Financial Institutions in Kenya .

Degree: 2016, University of Nairobi

 The ever changing marketing environment requires that marketers continuously gather and disseminate information for timely decision making and improved organizational performance. Developments in information, communication… (more)

Subjects/Keywords: Effects of Marketing Intelligence on Sales Performance

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APA (6th Edition):

Rotich, Emmaculate, C. (2016). Effects of Marketing Intelligence on Sales Performance of Bancassurance Among Financial Institutions in Kenya . (Thesis). University of Nairobi. Retrieved from http://hdl.handle.net/11295/98934

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Rotich, Emmaculate, C. “Effects of Marketing Intelligence on Sales Performance of Bancassurance Among Financial Institutions in Kenya .” 2016. Thesis, University of Nairobi. Accessed January 19, 2020. http://hdl.handle.net/11295/98934.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Rotich, Emmaculate, C. “Effects of Marketing Intelligence on Sales Performance of Bancassurance Among Financial Institutions in Kenya .” 2016. Web. 19 Jan 2020.

Vancouver:

Rotich, Emmaculate C. Effects of Marketing Intelligence on Sales Performance of Bancassurance Among Financial Institutions in Kenya . [Internet] [Thesis]. University of Nairobi; 2016. [cited 2020 Jan 19]. Available from: http://hdl.handle.net/11295/98934.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Rotich, Emmaculate C. Effects of Marketing Intelligence on Sales Performance of Bancassurance Among Financial Institutions in Kenya . [Thesis]. University of Nairobi; 2016. Available from: http://hdl.handle.net/11295/98934

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Nairobi

11. Ochieng, Samuel O. Marketing Strategies and Performance of Media Houses in Kenya .

Degree: 2016, University of Nairobi

Marketing strategy is a fundamental issue for the entire business whether the firm is a small scale set up or a well reputable transnational conglomerate… (more)

Subjects/Keywords: Marketing Strategies and Performance of Media Houses

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APA (6th Edition):

Ochieng, S. O. (2016). Marketing Strategies and Performance of Media Houses in Kenya . (Thesis). University of Nairobi. Retrieved from http://hdl.handle.net/11295/100295

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ochieng, Samuel O. “Marketing Strategies and Performance of Media Houses in Kenya .” 2016. Thesis, University of Nairobi. Accessed January 19, 2020. http://hdl.handle.net/11295/100295.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ochieng, Samuel O. “Marketing Strategies and Performance of Media Houses in Kenya .” 2016. Web. 19 Jan 2020.

Vancouver:

Ochieng SO. Marketing Strategies and Performance of Media Houses in Kenya . [Internet] [Thesis]. University of Nairobi; 2016. [cited 2020 Jan 19]. Available from: http://hdl.handle.net/11295/100295.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ochieng SO. Marketing Strategies and Performance of Media Houses in Kenya . [Thesis]. University of Nairobi; 2016. Available from: http://hdl.handle.net/11295/100295

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Nairobi

12. Aswani, Kevin M. Effects of marketing strategies on the performance of insurance companies in Kenya .

Degree: 2010, University of Nairobi

 The purpose of this study was to determine the effects of different marketing strategies on the performance of insurance companies in Kenya. In order to… (more)

Subjects/Keywords: Marketing strategies; Performance of insurance companies; Kenya

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Aswani, K. M. (2010). Effects of marketing strategies on the performance of insurance companies in Kenya . (Thesis). University of Nairobi. Retrieved from http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/14069

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Aswani, Kevin M. “Effects of marketing strategies on the performance of insurance companies in Kenya .” 2010. Thesis, University of Nairobi. Accessed January 19, 2020. http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/14069.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Aswani, Kevin M. “Effects of marketing strategies on the performance of insurance companies in Kenya .” 2010. Web. 19 Jan 2020.

Vancouver:

Aswani KM. Effects of marketing strategies on the performance of insurance companies in Kenya . [Internet] [Thesis]. University of Nairobi; 2010. [cited 2020 Jan 19]. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/14069.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Aswani KM. Effects of marketing strategies on the performance of insurance companies in Kenya . [Thesis]. University of Nairobi; 2010. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/14069

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Pretoria

13. [No author]. The effectiveness of trade show marketing capabilities on the financial performance of South African companies .

Degree: 2011, University of Pretoria

 Trade shows are an important part of the marketing mix, however there is considerable doubt to their contribution to the financial results in an organisation.… (more)

Subjects/Keywords: UCTD; Financial performance; Marketing capability; Trade show

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

author], [. (2011). The effectiveness of trade show marketing capabilities on the financial performance of South African companies . (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-04302011-213711/

Chicago Manual of Style (16th Edition):

author], [No. “The effectiveness of trade show marketing capabilities on the financial performance of South African companies .” 2011. Masters Thesis, University of Pretoria. Accessed January 19, 2020. http://upetd.up.ac.za/thesis/available/etd-04302011-213711/.

MLA Handbook (7th Edition):

author], [No. “The effectiveness of trade show marketing capabilities on the financial performance of South African companies .” 2011. Web. 19 Jan 2020.

Vancouver:

author] [. The effectiveness of trade show marketing capabilities on the financial performance of South African companies . [Internet] [Masters thesis]. University of Pretoria; 2011. [cited 2020 Jan 19]. Available from: http://upetd.up.ac.za/thesis/available/etd-04302011-213711/.

Council of Science Editors:

author] [. The effectiveness of trade show marketing capabilities on the financial performance of South African companies . [Masters Thesis]. University of Pretoria; 2011. Available from: http://upetd.up.ac.za/thesis/available/etd-04302011-213711/

14. Butt, Moeen Naseer. The Impact of Growth, Governance, and Geography on Franchise Performance.

Degree: 2017, University of Western Ontario

 Growing franchise systems are admired and rewarded favorably by press, seen as “growth engines” in investor stock portfolios, and attract significant interest from potential franchisees.… (more)

Subjects/Keywords: Franchising; Growth; Governance; Geography; Performance; Marketing

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APA (6th Edition):

Butt, M. N. (2017). The Impact of Growth, Governance, and Geography on Franchise Performance. (Thesis). University of Western Ontario. Retrieved from https://ir.lib.uwo.ca/etd/4554

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Butt, Moeen Naseer. “The Impact of Growth, Governance, and Geography on Franchise Performance.” 2017. Thesis, University of Western Ontario. Accessed January 19, 2020. https://ir.lib.uwo.ca/etd/4554.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Butt, Moeen Naseer. “The Impact of Growth, Governance, and Geography on Franchise Performance.” 2017. Web. 19 Jan 2020.

Vancouver:

Butt MN. The Impact of Growth, Governance, and Geography on Franchise Performance. [Internet] [Thesis]. University of Western Ontario; 2017. [cited 2020 Jan 19]. Available from: https://ir.lib.uwo.ca/etd/4554.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Butt MN. The Impact of Growth, Governance, and Geography on Franchise Performance. [Thesis]. University of Western Ontario; 2017. Available from: https://ir.lib.uwo.ca/etd/4554

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Ghana

15. Acquaye, J.A. Export Orientation and Export Performance: The Role of Marketing Capabilities and Brand Orientation .

Degree: 2018, University of Ghana

 Exporting is an activity that has been widely perceived as an effective route to the international market. For decades and beyond, exporting has been a… (more)

Subjects/Keywords: Export Orientation; Export Performance; Marketing; Brand

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Acquaye, J. A. (2018). Export Orientation and Export Performance: The Role of Marketing Capabilities and Brand Orientation . (Doctoral Dissertation). University of Ghana. Retrieved from http://ugspace.ug.edu.gh/handle/123456789/29449

Chicago Manual of Style (16th Edition):

Acquaye, J A. “Export Orientation and Export Performance: The Role of Marketing Capabilities and Brand Orientation .” 2018. Doctoral Dissertation, University of Ghana. Accessed January 19, 2020. http://ugspace.ug.edu.gh/handle/123456789/29449.

MLA Handbook (7th Edition):

Acquaye, J A. “Export Orientation and Export Performance: The Role of Marketing Capabilities and Brand Orientation .” 2018. Web. 19 Jan 2020.

Vancouver:

Acquaye JA. Export Orientation and Export Performance: The Role of Marketing Capabilities and Brand Orientation . [Internet] [Doctoral dissertation]. University of Ghana; 2018. [cited 2020 Jan 19]. Available from: http://ugspace.ug.edu.gh/handle/123456789/29449.

Council of Science Editors:

Acquaye JA. Export Orientation and Export Performance: The Role of Marketing Capabilities and Brand Orientation . [Doctoral Dissertation]. University of Ghana; 2018. Available from: http://ugspace.ug.edu.gh/handle/123456789/29449

16. Challita, Sandra. Impact de la structure de propriété sur les stratégies de marché et la performance et le risque financiers : Une approche multisectorielle : Impact of ownership strucutre on marketing strategies and on financial performances and risk : A multisectoral approach.

Degree: Docteur es, Sciences de Gestion, 2016, Montpellier

Cette thèse explore la relation entre la structure de propriété coopérative ou actionnariale avec les stratégies de marchés, et la performance et risque financiers. Elle… (more)

Subjects/Keywords: Structure de propriété; Performance financière; Stratégies marketing; Ownership structure; Financial performance; Marketing strategies; Cooperatives; Risk

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Challita, S. (2016). Impact de la structure de propriété sur les stratégies de marché et la performance et le risque financiers : Une approche multisectorielle : Impact of ownership strucutre on marketing strategies and on financial performances and risk : A multisectoral approach. (Doctoral Dissertation). Montpellier. Retrieved from http://www.theses.fr/2016MONTD055

Chicago Manual of Style (16th Edition):

Challita, Sandra. “Impact de la structure de propriété sur les stratégies de marché et la performance et le risque financiers : Une approche multisectorielle : Impact of ownership strucutre on marketing strategies and on financial performances and risk : A multisectoral approach.” 2016. Doctoral Dissertation, Montpellier. Accessed January 19, 2020. http://www.theses.fr/2016MONTD055.

MLA Handbook (7th Edition):

Challita, Sandra. “Impact de la structure de propriété sur les stratégies de marché et la performance et le risque financiers : Une approche multisectorielle : Impact of ownership strucutre on marketing strategies and on financial performances and risk : A multisectoral approach.” 2016. Web. 19 Jan 2020.

Vancouver:

Challita S. Impact de la structure de propriété sur les stratégies de marché et la performance et le risque financiers : Une approche multisectorielle : Impact of ownership strucutre on marketing strategies and on financial performances and risk : A multisectoral approach. [Internet] [Doctoral dissertation]. Montpellier; 2016. [cited 2020 Jan 19]. Available from: http://www.theses.fr/2016MONTD055.

Council of Science Editors:

Challita S. Impact de la structure de propriété sur les stratégies de marché et la performance et le risque financiers : Une approche multisectorielle : Impact of ownership strucutre on marketing strategies and on financial performances and risk : A multisectoral approach. [Doctoral Dissertation]. Montpellier; 2016. Available from: http://www.theses.fr/2016MONTD055


Universidade do Rio Grande do Sul

17. Giacobbo, Tânia Baldissera. Capacidades em marketing e performance empresarial : uma leitura segundo a visão de executivos de empresas do Rio Grande do Sul.

Degree: 2012, Universidade do Rio Grande do Sul

Este estudo analisa as capacidades em marketing e sua relação com a performance, em empresas do Rio Grande do Sul, dos segmentos de serviço e… (more)

Subjects/Keywords: Performance empresarial; Competences in marketing; Marketing; Performance; Orientação para o mercado; Guidance towards the market

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Giacobbo, T. B. (2012). Capacidades em marketing e performance empresarial : uma leitura segundo a visão de executivos de empresas do Rio Grande do Sul. (Thesis). Universidade do Rio Grande do Sul. Retrieved from http://hdl.handle.net/10183/69692

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Giacobbo, Tânia Baldissera. “Capacidades em marketing e performance empresarial : uma leitura segundo a visão de executivos de empresas do Rio Grande do Sul.” 2012. Thesis, Universidade do Rio Grande do Sul. Accessed January 19, 2020. http://hdl.handle.net/10183/69692.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Giacobbo, Tânia Baldissera. “Capacidades em marketing e performance empresarial : uma leitura segundo a visão de executivos de empresas do Rio Grande do Sul.” 2012. Web. 19 Jan 2020.

Vancouver:

Giacobbo TB. Capacidades em marketing e performance empresarial : uma leitura segundo a visão de executivos de empresas do Rio Grande do Sul. [Internet] [Thesis]. Universidade do Rio Grande do Sul; 2012. [cited 2020 Jan 19]. Available from: http://hdl.handle.net/10183/69692.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Giacobbo TB. Capacidades em marketing e performance empresarial : uma leitura segundo a visão de executivos de empresas do Rio Grande do Sul. [Thesis]. Universidade do Rio Grande do Sul; 2012. Available from: http://hdl.handle.net/10183/69692

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of South Africa

18. Aschelew Degoma Durie. Marketing strategies of textile companies : the case of selected medium and large Ethiopian textile companies.

Degree: 2017, University of South Africa

 The objective of the study was to examine the marketing strategies of Ethiopian medium and large textile companies. The textile sector became the focus of… (more)

Subjects/Keywords: Marketing strategy; Marketing strategy formulation; Marketing strategy implementation; Marketing capabilities; Marketing resources; Resource based view; Marketing performance; Marketing enabling environment; Marketing; Strategy

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Durie, A. D. (2017). Marketing strategies of textile companies : the case of selected medium and large Ethiopian textile companies. (Doctoral Dissertation). University of South Africa. Retrieved from http://hdl.handle.net/10500/22241

Chicago Manual of Style (16th Edition):

Durie, Aschelew Degoma. “Marketing strategies of textile companies : the case of selected medium and large Ethiopian textile companies.” 2017. Doctoral Dissertation, University of South Africa. Accessed January 19, 2020. http://hdl.handle.net/10500/22241.

MLA Handbook (7th Edition):

Durie, Aschelew Degoma. “Marketing strategies of textile companies : the case of selected medium and large Ethiopian textile companies.” 2017. Web. 19 Jan 2020.

Vancouver:

Durie AD. Marketing strategies of textile companies : the case of selected medium and large Ethiopian textile companies. [Internet] [Doctoral dissertation]. University of South Africa; 2017. [cited 2020 Jan 19]. Available from: http://hdl.handle.net/10500/22241.

Council of Science Editors:

Durie AD. Marketing strategies of textile companies : the case of selected medium and large Ethiopian textile companies. [Doctoral Dissertation]. University of South Africa; 2017. Available from: http://hdl.handle.net/10500/22241

19. Elitânia Tavares dos Santos. O marketing e a atuação social das empresas: uma relação possível.

Degree: 2006, Universidade Federal do Rio Grande do Norte

O presente trabalho consiste em uma abordagem sobre a relação do marketing com a atuaçãosocial das empresas, dentro de uma nova tendência do mundo dos… (more)

Subjects/Keywords: Influência; Relação; Atuação social; Marketing; ADMINISTRACAO; Social performance; Marketing; Relation; Influence

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Santos, E. T. d. (2006). O marketing e a atuação social das empresas: uma relação possível. (Thesis). Universidade Federal do Rio Grande do Norte. Retrieved from http://bdtd.bczm.ufrn.br/tedesimplificado//tde_busca/arquivo.php?codArquivo=535

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Santos, Elitânia Tavares dos. “O marketing e a atuação social das empresas: uma relação possível.” 2006. Thesis, Universidade Federal do Rio Grande do Norte. Accessed January 19, 2020. http://bdtd.bczm.ufrn.br/tedesimplificado//tde_busca/arquivo.php?codArquivo=535.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Santos, Elitânia Tavares dos. “O marketing e a atuação social das empresas: uma relação possível.” 2006. Web. 19 Jan 2020.

Vancouver:

Santos ETd. O marketing e a atuação social das empresas: uma relação possível. [Internet] [Thesis]. Universidade Federal do Rio Grande do Norte; 2006. [cited 2020 Jan 19]. Available from: http://bdtd.bczm.ufrn.br/tedesimplificado//tde_busca/arquivo.php?codArquivo=535.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Santos ETd. O marketing e a atuação social das empresas: uma relação possível. [Thesis]. Universidade Federal do Rio Grande do Norte; 2006. Available from: http://bdtd.bczm.ufrn.br/tedesimplificado//tde_busca/arquivo.php?codArquivo=535

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

20. Sastre, Priscila Tereza De Nadai. Medição de desempenho de marketing: proposta de aplicação no setor hoteleiro.

Degree: PhD, Administração, 2015, University of São Paulo

A medição de desempenho é um tópico muito sensível às organizações atualmente, pois à medida que os processo de negócios se tornam mais complexos, novas… (more)

Subjects/Keywords: Hotel; Hotelaria; Marketing; Marketing; Medição de desempenho; Performance measurement

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APA (6th Edition):

Sastre, P. T. D. N. (2015). Medição de desempenho de marketing: proposta de aplicação no setor hoteleiro. (Doctoral Dissertation). University of São Paulo. Retrieved from http://www.teses.usp.br/teses/disponiveis/12/12139/tde-25062015-092211/ ;

Chicago Manual of Style (16th Edition):

Sastre, Priscila Tereza De Nadai. “Medição de desempenho de marketing: proposta de aplicação no setor hoteleiro.” 2015. Doctoral Dissertation, University of São Paulo. Accessed January 19, 2020. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-25062015-092211/ ;.

MLA Handbook (7th Edition):

Sastre, Priscila Tereza De Nadai. “Medição de desempenho de marketing: proposta de aplicação no setor hoteleiro.” 2015. Web. 19 Jan 2020.

Vancouver:

Sastre PTDN. Medição de desempenho de marketing: proposta de aplicação no setor hoteleiro. [Internet] [Doctoral dissertation]. University of São Paulo; 2015. [cited 2020 Jan 19]. Available from: http://www.teses.usp.br/teses/disponiveis/12/12139/tde-25062015-092211/ ;.

Council of Science Editors:

Sastre PTDN. Medição de desempenho de marketing: proposta de aplicação no setor hoteleiro. [Doctoral Dissertation]. University of São Paulo; 2015. Available from: http://www.teses.usp.br/teses/disponiveis/12/12139/tde-25062015-092211/ ;


Addis Ababa University

21. ROBSON, MEKONNIN. CUSTOMER RELATIONSHIP MANAGEMENT AND ITS RELATIONSHIP TO MARKETING PERFORMANCE OF THE SELECTED BANKS IN ADDIS ABABA .

Degree: 2013, Addis Ababa University

 In this study attempt has been made to investigate customer relationship management and its relationship to marketing performance of the selected banks in Addis Ababa.… (more)

Subjects/Keywords: Customer Relationship Management; Marketing Performance; Relationship Marketing; Customer Orientation

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

ROBSON, M. (2013). CUSTOMER RELATIONSHIP MANAGEMENT AND ITS RELATIONSHIP TO MARKETING PERFORMANCE OF THE SELECTED BANKS IN ADDIS ABABA . (Thesis). Addis Ababa University. Retrieved from http://etd.aau.edu.et/dspace/handle/123456789/2346

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

ROBSON, MEKONNIN. “CUSTOMER RELATIONSHIP MANAGEMENT AND ITS RELATIONSHIP TO MARKETING PERFORMANCE OF THE SELECTED BANKS IN ADDIS ABABA .” 2013. Thesis, Addis Ababa University. Accessed January 19, 2020. http://etd.aau.edu.et/dspace/handle/123456789/2346.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

ROBSON, MEKONNIN. “CUSTOMER RELATIONSHIP MANAGEMENT AND ITS RELATIONSHIP TO MARKETING PERFORMANCE OF THE SELECTED BANKS IN ADDIS ABABA .” 2013. Web. 19 Jan 2020.

Vancouver:

ROBSON M. CUSTOMER RELATIONSHIP MANAGEMENT AND ITS RELATIONSHIP TO MARKETING PERFORMANCE OF THE SELECTED BANKS IN ADDIS ABABA . [Internet] [Thesis]. Addis Ababa University; 2013. [cited 2020 Jan 19]. Available from: http://etd.aau.edu.et/dspace/handle/123456789/2346.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

ROBSON M. CUSTOMER RELATIONSHIP MANAGEMENT AND ITS RELATIONSHIP TO MARKETING PERFORMANCE OF THE SELECTED BANKS IN ADDIS ABABA . [Thesis]. Addis Ababa University; 2013. Available from: http://etd.aau.edu.et/dspace/handle/123456789/2346

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Adelaide

22. Boniface, Bonaventure. Buyer and seller relationships in Malaysia’s dairy industry.

Degree: 2012, University of Adelaide

 This thesis examines buyer and seller relationships between dairy producers and milk buyers in Malaysia. The study investigates the determinants of long-term relationships. While relationship… (more)

Subjects/Keywords: business-to-business marketing; dairy industry; relationship marketing; business performance

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Boniface, B. (2012). Buyer and seller relationships in Malaysia’s dairy industry. (Thesis). University of Adelaide. Retrieved from http://hdl.handle.net/2440/77096

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Boniface, Bonaventure. “Buyer and seller relationships in Malaysia’s dairy industry.” 2012. Thesis, University of Adelaide. Accessed January 19, 2020. http://hdl.handle.net/2440/77096.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Boniface, Bonaventure. “Buyer and seller relationships in Malaysia’s dairy industry.” 2012. Web. 19 Jan 2020.

Vancouver:

Boniface B. Buyer and seller relationships in Malaysia’s dairy industry. [Internet] [Thesis]. University of Adelaide; 2012. [cited 2020 Jan 19]. Available from: http://hdl.handle.net/2440/77096.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Boniface B. Buyer and seller relationships in Malaysia’s dairy industry. [Thesis]. University of Adelaide; 2012. Available from: http://hdl.handle.net/2440/77096

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of South Africa

23. Papageorge, Basil. Measuring marketing performance in South Africa .

Degree: 2005, University of South Africa

 Despite the growing global awareness and importance of marketing performance measurement, little research on the subject has been conducted from a South African perspective. This… (more)

Subjects/Keywords: Marketing; Marketing perfomance; Performance evaluation

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Papageorge, B. (2005). Measuring marketing performance in South Africa . (Doctoral Dissertation). University of South Africa. Retrieved from http://hdl.handle.net/10500/159

Chicago Manual of Style (16th Edition):

Papageorge, Basil. “Measuring marketing performance in South Africa .” 2005. Doctoral Dissertation, University of South Africa. Accessed January 19, 2020. http://hdl.handle.net/10500/159.

MLA Handbook (7th Edition):

Papageorge, Basil. “Measuring marketing performance in South Africa .” 2005. Web. 19 Jan 2020.

Vancouver:

Papageorge B. Measuring marketing performance in South Africa . [Internet] [Doctoral dissertation]. University of South Africa; 2005. [cited 2020 Jan 19]. Available from: http://hdl.handle.net/10500/159.

Council of Science Editors:

Papageorge B. Measuring marketing performance in South Africa . [Doctoral Dissertation]. University of South Africa; 2005. Available from: http://hdl.handle.net/10500/159


Brno University of Technology

24. Pavlíková, Markéta. Studie výkonnosti ekofarmy a jejího navýšení .

Degree: 2014, Brno University of Technology

 Diplomová práce se zabývá výkonností firmy Horňácká farma s.r.o. při procesu zpracování a prodeje hovězího biomasa. Cílem této práce je nalezení cest vedoucích ke zvýšení… (more)

Subjects/Keywords: Výkonnost; ekozemědělství; marketing; investice; rentabilita; Performance; organic farming; marketing; investment; profitability

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Pavlíková, M. (2014). Studie výkonnosti ekofarmy a jejího navýšení . (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/25955

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Pavlíková, Markéta. “Studie výkonnosti ekofarmy a jejího navýšení .” 2014. Thesis, Brno University of Technology. Accessed January 19, 2020. http://hdl.handle.net/11012/25955.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Pavlíková, Markéta. “Studie výkonnosti ekofarmy a jejího navýšení .” 2014. Web. 19 Jan 2020.

Vancouver:

Pavlíková M. Studie výkonnosti ekofarmy a jejího navýšení . [Internet] [Thesis]. Brno University of Technology; 2014. [cited 2020 Jan 19]. Available from: http://hdl.handle.net/11012/25955.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pavlíková M. Studie výkonnosti ekofarmy a jejího navýšení . [Thesis]. Brno University of Technology; 2014. Available from: http://hdl.handle.net/11012/25955

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Kennesaw State University

25. Hodge, Laurie Renee. Predicting the Presence of Chief Marketing Officers (CMOs) on Top Management Teams and the Moderating Influence of CMO Presence on the Relationship Between Firm Visibility, Market Power, and Industry Orientation and Firm Performance.

Degree: DBA, Marketing, 2014, Kennesaw State University

  In response to increasing demands on firm performance, organizations have attempted to become more consumer and market responsive by adopting industry conventions, such as… (more)

Subjects/Keywords: chief marketing officer; top management team; firm visibility; firm performance; business; marketing; Business; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hodge, L. R. (2014). Predicting the Presence of Chief Marketing Officers (CMOs) on Top Management Teams and the Moderating Influence of CMO Presence on the Relationship Between Firm Visibility, Market Power, and Industry Orientation and Firm Performance. (Thesis). Kennesaw State University. Retrieved from https://digitalcommons.kennesaw.edu/etd/657

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hodge, Laurie Renee. “Predicting the Presence of Chief Marketing Officers (CMOs) on Top Management Teams and the Moderating Influence of CMO Presence on the Relationship Between Firm Visibility, Market Power, and Industry Orientation and Firm Performance.” 2014. Thesis, Kennesaw State University. Accessed January 19, 2020. https://digitalcommons.kennesaw.edu/etd/657.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hodge, Laurie Renee. “Predicting the Presence of Chief Marketing Officers (CMOs) on Top Management Teams and the Moderating Influence of CMO Presence on the Relationship Between Firm Visibility, Market Power, and Industry Orientation and Firm Performance.” 2014. Web. 19 Jan 2020.

Vancouver:

Hodge LR. Predicting the Presence of Chief Marketing Officers (CMOs) on Top Management Teams and the Moderating Influence of CMO Presence on the Relationship Between Firm Visibility, Market Power, and Industry Orientation and Firm Performance. [Internet] [Thesis]. Kennesaw State University; 2014. [cited 2020 Jan 19]. Available from: https://digitalcommons.kennesaw.edu/etd/657.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hodge LR. Predicting the Presence of Chief Marketing Officers (CMOs) on Top Management Teams and the Moderating Influence of CMO Presence on the Relationship Between Firm Visibility, Market Power, and Industry Orientation and Firm Performance. [Thesis]. Kennesaw State University; 2014. Available from: https://digitalcommons.kennesaw.edu/etd/657

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

26. Liu, Ming-Hui. Impact of Marketing Portfolio Strategy on Financial Performance : A Case of Guo Li Construction Company in Taiwan.

Degree: Master, EMBA, 2018, NSYSU

 In the 1980s, the construction industry has experienced peak periods of building activities. The government reduced property speculation. Many related builders were initially forced to… (more)

Subjects/Keywords: Business strategy; Business performance; Performance impact; Construction industry; Marketing strategy

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Liu, M. (2018). Impact of Marketing Portfolio Strategy on Financial Performance : A Case of Guo Li Construction Company in Taiwan. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0703118-084543

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Liu, Ming-Hui. “Impact of Marketing Portfolio Strategy on Financial Performance : A Case of Guo Li Construction Company in Taiwan.” 2018. Thesis, NSYSU. Accessed January 19, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0703118-084543.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Liu, Ming-Hui. “Impact of Marketing Portfolio Strategy on Financial Performance : A Case of Guo Li Construction Company in Taiwan.” 2018. Web. 19 Jan 2020.

Vancouver:

Liu M. Impact of Marketing Portfolio Strategy on Financial Performance : A Case of Guo Li Construction Company in Taiwan. [Internet] [Thesis]. NSYSU; 2018. [cited 2020 Jan 19]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0703118-084543.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Liu M. Impact of Marketing Portfolio Strategy on Financial Performance : A Case of Guo Li Construction Company in Taiwan. [Thesis]. NSYSU; 2018. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0703118-084543

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Universidade do Rio Grande do Sul

27. Wilasco, Julio Cesar Cavalcante. Eficácia da estratégia de marketing de uma operadora de planos de saúde.

Degree: 2012, Universidade do Rio Grande do Sul

Os desafios e dificuldades que executivos de empresas encontram para desenvolver e aplicar modelos de avaliação eficientes de suas estratégias de marketing, em função da… (more)

Subjects/Keywords: Marketing strategy performance measurement; Estratégia de marketing; Marketing and business performance; Avaliação; Desempenho mercadológico; Well-being; Planos de saúde; Research and practice in marketing management; Evidence-based management

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wilasco, J. C. C. (2012). Eficácia da estratégia de marketing de uma operadora de planos de saúde. (Thesis). Universidade do Rio Grande do Sul. Retrieved from http://hdl.handle.net/10183/61795

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wilasco, Julio Cesar Cavalcante. “Eficácia da estratégia de marketing de uma operadora de planos de saúde.” 2012. Thesis, Universidade do Rio Grande do Sul. Accessed January 19, 2020. http://hdl.handle.net/10183/61795.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wilasco, Julio Cesar Cavalcante. “Eficácia da estratégia de marketing de uma operadora de planos de saúde.” 2012. Web. 19 Jan 2020.

Vancouver:

Wilasco JCC. Eficácia da estratégia de marketing de uma operadora de planos de saúde. [Internet] [Thesis]. Universidade do Rio Grande do Sul; 2012. [cited 2020 Jan 19]. Available from: http://hdl.handle.net/10183/61795.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wilasco JCC. Eficácia da estratégia de marketing de uma operadora de planos de saúde. [Thesis]. Universidade do Rio Grande do Sul; 2012. Available from: http://hdl.handle.net/10183/61795

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

28. Artur Gomes de Oliveira. Marketing Education: An Analysis of the Relationship between Market Orientation and Performance in the Federal Institutes of Education, Science and Technology.

Degree: 2010, Universidade Potiguar

Due to the fast, constant and deep changes that occur in the economic, political and social scenery nowadays, organizations must constantly keep up to date… (more)

Subjects/Keywords: Market Orientation. Marketing. Competitive Advantage. Performance.; OrientaÃÂÂÃÂÂo para o Mercado. Marketing. Desempenho.; ADMINISTRACAO

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Oliveira, A. G. d. (2010). Marketing Education: An Analysis of the Relationship between Market Orientation and Performance in the Federal Institutes of Education, Science and Technology. (Thesis). Universidade Potiguar. Retrieved from http://bibliotecadigital.unp.br/tde_busca/arquivo.php?codArquivo=63

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Oliveira, Artur Gomes de. “Marketing Education: An Analysis of the Relationship between Market Orientation and Performance in the Federal Institutes of Education, Science and Technology.” 2010. Thesis, Universidade Potiguar. Accessed January 19, 2020. http://bibliotecadigital.unp.br/tde_busca/arquivo.php?codArquivo=63.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Oliveira, Artur Gomes de. “Marketing Education: An Analysis of the Relationship between Market Orientation and Performance in the Federal Institutes of Education, Science and Technology.” 2010. Web. 19 Jan 2020.

Vancouver:

Oliveira AGd. Marketing Education: An Analysis of the Relationship between Market Orientation and Performance in the Federal Institutes of Education, Science and Technology. [Internet] [Thesis]. Universidade Potiguar; 2010. [cited 2020 Jan 19]. Available from: http://bibliotecadigital.unp.br/tde_busca/arquivo.php?codArquivo=63.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Oliveira AGd. Marketing Education: An Analysis of the Relationship between Market Orientation and Performance in the Federal Institutes of Education, Science and Technology. [Thesis]. Universidade Potiguar; 2010. Available from: http://bibliotecadigital.unp.br/tde_busca/arquivo.php?codArquivo=63

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

29. Mazzero, Samantha. Métricas para o accountability em marketing: uma análise em empresas da indústria farmacêutica.

Degree: Mestrado, Administração, 2014, University of São Paulo

 Em um ambiente altamente competitivo, onde a disputa por clientes rentáveis torna-se cada vez mais acirrada, a crescente importância das ações de marketing como atividades… (more)

Subjects/Keywords: Accountability; Accountability; Alocação de recursos; Marketing; Marketing; Métricas para o desempenho; Performance metrics; Resource allocation

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Mazzero, S. (2014). Métricas para o accountability em marketing: uma análise em empresas da indústria farmacêutica. (Masters Thesis). University of São Paulo. Retrieved from http://www.teses.usp.br/teses/disponiveis/12/12139/tde-09122014-155759/ ;

Chicago Manual of Style (16th Edition):

Mazzero, Samantha. “Métricas para o accountability em marketing: uma análise em empresas da indústria farmacêutica.” 2014. Masters Thesis, University of São Paulo. Accessed January 19, 2020. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-09122014-155759/ ;.

MLA Handbook (7th Edition):

Mazzero, Samantha. “Métricas para o accountability em marketing: uma análise em empresas da indústria farmacêutica.” 2014. Web. 19 Jan 2020.

Vancouver:

Mazzero S. Métricas para o accountability em marketing: uma análise em empresas da indústria farmacêutica. [Internet] [Masters thesis]. University of São Paulo; 2014. [cited 2020 Jan 19]. Available from: http://www.teses.usp.br/teses/disponiveis/12/12139/tde-09122014-155759/ ;.

Council of Science Editors:

Mazzero S. Métricas para o accountability em marketing: uma análise em empresas da indústria farmacêutica. [Masters Thesis]. University of São Paulo; 2014. Available from: http://www.teses.usp.br/teses/disponiveis/12/12139/tde-09122014-155759/ ;


Universidade do Rio Grande do Sul

30. Oliveira, Marta Olívia Rovedder de. O valor da marca e o valor ao acionista em empresas brasileiras.

Degree: 2009, Universidade do Rio Grande do Sul

As Métricas de Marketing, como o valor da marca, têm sido consideradas um tópico prioritário de pesquisa, em um contexto onde gestores e acadêmicos de… (more)

Subjects/Keywords: Marketing metrics; Valor da marca; Ações; Brand value; Mensuração; Firm performance; Shareholder value; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Oliveira, M. O. R. d. (2009). O valor da marca e o valor ao acionista em empresas brasileiras. (Thesis). Universidade do Rio Grande do Sul. Retrieved from http://hdl.handle.net/10183/19110

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Oliveira, Marta Olívia Rovedder de. “O valor da marca e o valor ao acionista em empresas brasileiras.” 2009. Thesis, Universidade do Rio Grande do Sul. Accessed January 19, 2020. http://hdl.handle.net/10183/19110.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Oliveira, Marta Olívia Rovedder de. “O valor da marca e o valor ao acionista em empresas brasileiras.” 2009. Web. 19 Jan 2020.

Vancouver:

Oliveira MORd. O valor da marca e o valor ao acionista em empresas brasileiras. [Internet] [Thesis]. Universidade do Rio Grande do Sul; 2009. [cited 2020 Jan 19]. Available from: http://hdl.handle.net/10183/19110.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Oliveira MORd. O valor da marca e o valor ao acionista em empresas brasileiras. [Thesis]. Universidade do Rio Grande do Sul; 2009. Available from: http://hdl.handle.net/10183/19110

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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