subject:(Marketing Automation)

Tampere University

1. Salmi, Miikkael. Aligning marketing and sales - the case of marketing automation in Finnish B2B companies .

Degree: 2020, Tampere University

URL: https://trepo.tuni.fi/handle/10024/119219

► People are spending increasing amounts of time in digital channels and making purchasing decisions online. During recent years marketing has been under increasing pressure to… (more)

Subjects/Keywords: Marketing automation; marketing-sales interface; marketing-sales alignment; customer relationships management

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Salmi, M. (2020). Aligning marketing and sales - the case of marketing automation in Finnish B2B companies . (Masters Thesis). Tampere University. Retrieved from https://trepo.tuni.fi/handle/10024/119219

Chicago Manual of Style (16^th Edition):

Salmi, Miikkael. “Aligning marketing and sales - the case of marketing automation in Finnish B2B companies .” 2020. Masters Thesis, Tampere University. Accessed January 18, 2021. https://trepo.tuni.fi/handle/10024/119219.

MLA Handbook (7^th Edition):

Salmi, Miikkael. “Aligning marketing and sales - the case of marketing automation in Finnish B2B companies .” 2020. Web. 18 Jan 2021.

Vancouver:

Salmi M. Aligning marketing and sales - the case of marketing automation in Finnish B2B companies . [Internet] [Masters thesis]. Tampere University; 2020. [cited 2021 Jan 18]. Available from: https://trepo.tuni.fi/handle/10024/119219.

Council of Science Editors:

Salmi M. Aligning marketing and sales - the case of marketing automation in Finnish B2B companies . [Masters Thesis]. Tampere University; 2020. Available from: https://trepo.tuni.fi/handle/10024/119219

Michigan State University

2. Kaplan, Robert Marshall. Computer applications in marketing : an analysis of corporate experiences.

Degree: PhD, Department of Marketing & Transportation Administration, 1967, Michigan State University

URL: http://etd.lib.msu.edu/islandora/object/etd:21930

Subjects/Keywords: Marketing – Automation; Computers

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APA (6^th Edition):

Kaplan, R. M. (1967). Computer applications in marketing : an analysis of corporate experiences. (Doctoral Dissertation). Michigan State University. Retrieved from http://etd.lib.msu.edu/islandora/object/etd:21930

Chicago Manual of Style (16^th Edition):

Kaplan, Robert Marshall. “Computer applications in marketing : an analysis of corporate experiences.” 1967. Doctoral Dissertation, Michigan State University. Accessed January 18, 2021. http://etd.lib.msu.edu/islandora/object/etd:21930.

MLA Handbook (7^th Edition):

Kaplan, Robert Marshall. “Computer applications in marketing : an analysis of corporate experiences.” 1967. Web. 18 Jan 2021.

Vancouver:

Kaplan RM. Computer applications in marketing : an analysis of corporate experiences. [Internet] [Doctoral dissertation]. Michigan State University; 1967. [cited 2021 Jan 18]. Available from: http://etd.lib.msu.edu/islandora/object/etd:21930.

Council of Science Editors:

Kaplan RM. Computer applications in marketing : an analysis of corporate experiences. [Doctoral Dissertation]. Michigan State University; 1967. Available from: http://etd.lib.msu.edu/islandora/object/etd:21930

University of Tennessee – Knoxville

3. Smith, Leah Malyn. Digitally Mediated Marketing Relationships.

Degree: 2020, University of Tennessee – Knoxville

URL: https://trace.tennessee.edu/utk_graddiss/5890

► Changes in technology are shifting the way people form and maintain relationships. Marketers need to understand how these relationship dynamics are evolving in order to… (more)

Subjects/Keywords: Marketing relationships; consumer behavior; emojis; automation

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APA (6^th Edition):

Smith, L. M. (2020). Digitally Mediated Marketing Relationships. (Doctoral Dissertation). University of Tennessee – Knoxville. Retrieved from https://trace.tennessee.edu/utk_graddiss/5890

Chicago Manual of Style (16^th Edition):

Smith, Leah Malyn. “Digitally Mediated Marketing Relationships.” 2020. Doctoral Dissertation, University of Tennessee – Knoxville. Accessed January 18, 2021. https://trace.tennessee.edu/utk_graddiss/5890.

MLA Handbook (7^th Edition):

Smith, Leah Malyn. “Digitally Mediated Marketing Relationships.” 2020. Web. 18 Jan 2021.

Vancouver:

Smith LM. Digitally Mediated Marketing Relationships. [Internet] [Doctoral dissertation]. University of Tennessee – Knoxville; 2020. [cited 2021 Jan 18]. Available from: https://trace.tennessee.edu/utk_graddiss/5890.

Council of Science Editors:

Smith LM. Digitally Mediated Marketing Relationships. [Doctoral Dissertation]. University of Tennessee – Knoxville; 2020. Available from: https://trace.tennessee.edu/utk_graddiss/5890

4. Bergant, Andrej. UPORABA AVTOMATIZACIJE MARKETINGA ZA PRIDOBIVANJE NOVIH UPORABNIKOV ZA ELEKTRODISTRIBUCIJSKO PODJETJE.

Degree: 2015, Univerza v Mariboru

URL: https://dk.um.si/IzpisGradiva.php?id=47434 ; https://dk.um.si/Dokument.php?id=70328&dn= ; https://plus.si.cobiss.net/opac7/bib/7410451?lang=sl

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V magistrski nalogi je predstavljen predlog nove marketinške strategije in marketinške kampanje za enega izmed slovenskih ponudnikov električne energije. Marketinška kampanja bi s pomočjo avtomatizacije… (more)

Subjects/Keywords: avtomatizacija marketinga; vhodni marketing; ponudnik električne energije; marketing automation; inbound marketing; electricity supplier

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Bergant, A. (2015). UPORABA AVTOMATIZACIJE MARKETINGA ZA PRIDOBIVANJE NOVIH UPORABNIKOV ZA ELEKTRODISTRIBUCIJSKO PODJETJE. (Masters Thesis). Univerza v Mariboru. Retrieved from https://dk.um.si/IzpisGradiva.php?id=47434 ; https://dk.um.si/Dokument.php?id=70328&dn= ; https://plus.si.cobiss.net/opac7/bib/7410451?lang=sl

Chicago Manual of Style (16^th Edition):

Bergant, Andrej. “UPORABA AVTOMATIZACIJE MARKETINGA ZA PRIDOBIVANJE NOVIH UPORABNIKOV ZA ELEKTRODISTRIBUCIJSKO PODJETJE.” 2015. Masters Thesis, Univerza v Mariboru. Accessed January 18, 2021. https://dk.um.si/IzpisGradiva.php?id=47434 ; https://dk.um.si/Dokument.php?id=70328&dn= ; https://plus.si.cobiss.net/opac7/bib/7410451?lang=sl.

MLA Handbook (7^th Edition):

Bergant, Andrej. “UPORABA AVTOMATIZACIJE MARKETINGA ZA PRIDOBIVANJE NOVIH UPORABNIKOV ZA ELEKTRODISTRIBUCIJSKO PODJETJE.” 2015. Web. 18 Jan 2021.

Vancouver:

Bergant A. UPORABA AVTOMATIZACIJE MARKETINGA ZA PRIDOBIVANJE NOVIH UPORABNIKOV ZA ELEKTRODISTRIBUCIJSKO PODJETJE. [Internet] [Masters thesis]. Univerza v Mariboru; 2015. [cited 2021 Jan 18]. Available from: https://dk.um.si/IzpisGradiva.php?id=47434 ; https://dk.um.si/Dokument.php?id=70328&dn= ; https://plus.si.cobiss.net/opac7/bib/7410451?lang=sl.

Council of Science Editors:

Bergant A. UPORABA AVTOMATIZACIJE MARKETINGA ZA PRIDOBIVANJE NOVIH UPORABNIKOV ZA ELEKTRODISTRIBUCIJSKO PODJETJE. [Masters Thesis]. Univerza v Mariboru; 2015. Available from: https://dk.um.si/IzpisGradiva.php?id=47434 ; https://dk.um.si/Dokument.php?id=70328&dn= ; https://plus.si.cobiss.net/opac7/bib/7410451?lang=sl

5. Harjunpää, Jasmiina. Social media marketing plan for Sandvik Automation.

Degree: 2019, Theseus

URL: http://www.theseus.fi/handle/10024/171631

► The primary purpose of this thesis was to create a social media marketing plan for Business Area Sandvik Mining and Rock Technology’s Business Unit Automation.… (more)

Subjects/Keywords: B2B-markkinointi; B2B marketing; business-to-business marketing; marketing plans; social media; automation; digitalization

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Harjunpää, J. (2019). Social media marketing plan for Sandvik Automation. (Thesis). Theseus. Retrieved from http://www.theseus.fi/handle/10024/171631

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Harjunpää, Jasmiina. “Social media marketing plan for Sandvik Automation.” 2019. Thesis, Theseus. Accessed January 18, 2021. http://www.theseus.fi/handle/10024/171631.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Harjunpää, Jasmiina. “Social media marketing plan for Sandvik Automation.” 2019. Web. 18 Jan 2021.

Vancouver:

Harjunpää J. Social media marketing plan for Sandvik Automation. [Internet] [Thesis]. Theseus; 2019. [cited 2021 Jan 18]. Available from: http://www.theseus.fi/handle/10024/171631.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Harjunpää J. Social media marketing plan for Sandvik Automation. [Thesis]. Theseus; 2019. Available from: http://www.theseus.fi/handle/10024/171631

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Ryerson University

6. Zertuche, Leticia. B2C (Business-To-Consumer) mobile marketing for Canadian apparel retailers.

Degree: 2014, Ryerson University

URL: https://digital.library.ryerson.ca/islandora/object/RULA%3A3241

► The mobile device industry has changed dramatically over the last 10 years. The world is swiftly adopting mobile devices, and Apple and Google have become… (more)

Subjects/Keywords: Internet marketing – Canada; Retail trade – Automation – Social aspects; Fashion merchandising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Zertuche, L. (2014). B2C (Business-To-Consumer) mobile marketing for Canadian apparel retailers. (Thesis). Ryerson University. Retrieved from https://digital.library.ryerson.ca/islandora/object/RULA%3A3241

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Zertuche, Leticia. “B2C (Business-To-Consumer) mobile marketing for Canadian apparel retailers.” 2014. Thesis, Ryerson University. Accessed January 18, 2021. https://digital.library.ryerson.ca/islandora/object/RULA%3A3241.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Zertuche, Leticia. “B2C (Business-To-Consumer) mobile marketing for Canadian apparel retailers.” 2014. Web. 18 Jan 2021.

Vancouver:

Zertuche L. B2C (Business-To-Consumer) mobile marketing for Canadian apparel retailers. [Internet] [Thesis]. Ryerson University; 2014. [cited 2021 Jan 18]. Available from: https://digital.library.ryerson.ca/islandora/object/RULA%3A3241.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Zertuche L. B2C (Business-To-Consumer) mobile marketing for Canadian apparel retailers. [Thesis]. Ryerson University; 2014. Available from: https://digital.library.ryerson.ca/islandora/object/RULA%3A3241

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology

7. Šimo, Martin. Analýza a návrh elektronického obchodu firmy: Analysis and Design of E-commerce Firms.

Degree: 2019, Brno University of Technology

URL: http://hdl.handle.net/11012/33348

► Diploma thesis focuses on the procedures for the creation and promotion of electronic commerce. Thesis contains an overview of marketing channels that can be used… (more)

Subjects/Keywords: marketingová stratégia; propagácia; elektronický obchod; automatizácia; marketing strategy; promotion; ecommerce; automation

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Šimo, M. (2019). Analýza a návrh elektronického obchodu firmy: Analysis and Design of E-commerce Firms. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/33348

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Šimo, Martin. “Analýza a návrh elektronického obchodu firmy: Analysis and Design of E-commerce Firms.” 2019. Thesis, Brno University of Technology. Accessed January 18, 2021. http://hdl.handle.net/11012/33348.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Šimo, Martin. “Analýza a návrh elektronického obchodu firmy: Analysis and Design of E-commerce Firms.” 2019. Web. 18 Jan 2021.

Vancouver:

Šimo M. Analýza a návrh elektronického obchodu firmy: Analysis and Design of E-commerce Firms. [Internet] [Thesis]. Brno University of Technology; 2019. [cited 2021 Jan 18]. Available from: http://hdl.handle.net/11012/33348.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Šimo M. Analýza a návrh elektronického obchodu firmy: Analysis and Design of E-commerce Firms. [Thesis]. Brno University of Technology; 2019. Available from: http://hdl.handle.net/11012/33348

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

8. Coelho, Sónia Maria Nunes. Link&Grow agência de inbound marketing.

Degree: 2016, Instituto Politécnico do Porto

URL: http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/9648

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Nota: 18 valores

O projeto aqui exposto consiste no desenvolvimento, implementação e análise da Estratégia de Inbound Marketing para o primeiro trimestre de 2016, para… (more)

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Nota: 18 valores

O projeto aqui exposto consiste no desenvolvimento, implementação e análise da Estratégia de Inbound Marketing para o primeiro trimestre de 2016, para a Link&Grow. Trata-se de uma Agência com dois anos de existência, que trabalha e implementa interna e externamente a Metodologia de Inbound Marketing, sempre com orientação para a obtenção resultados, tendo por base a definição de objetivos concretos e mensuráveis. Pretende-se demonstrar a polivalência desta metodologia e evidencia-la como um todo. Com o objetivo primordial de aumentar o número de leads e oportunidades, de aumentar a notoriedade da marca e, consequentemente, o número de vendas, será desenvolvida uma estratégia intimamente fundada com base na Metodologia de Inbound Marketing. Esta será devidamente implementada e será feita uma análise e reflexão aos resultados da mesma. Com o intuito de potenciar os objetivos definidos será apresentada uma análise à Estrutura atual do Website, a identificação do público-alvo, a Estratégia SEO e a Estratégia de Inbound Marketing para a Link&Grow, que se desmultiplicará pelas suas várias componentes, nomeadamente a Estratégia de Conteúdos, a Estratégia de Email Marketing, a Estratégia nas Redes Sociais, a Estratégia no Google AdWords e a Estratégia de Automação de Marketing.

The project here exposed consists in the development, implementation and analysis of the Inbound Marketing Strategy for the first quarter of 2016 for Link&Grow. It is about an Agency with two years of existence, that works and implements both internal and externally the Inbound Marketing Methodology, always result-oriented, based on the definition of concrete and measurable goals. It is intended to demonstrate the versatility of this methodology and point it as a whole. With the main goal of increasing the number of leads and opportunities, of increasing brand awareness and, consequently, the number of sales, it will be developed a strategy deeply founded on the Inbound Marketing Methodology. This will be properly implemented and will be made an analysis and reflection of its results. In order to enhance the defined goals, it will be presented an analysis of the current Structure of the Website, identified the target audience, the SEO Strategy and the Inbound Marketing Strategy for Link&Grow, which will gear down by its various components, including the Content Strategy, the Email Marketing Strategy, the Social Media Strategy, the Google AdWords Strategy and Marketing Automation Strategy.

Advisors/Committee Members: Vieira, António da Silva.

Subjects/Keywords: Link&Grow; Inbound; Marketing; Marketing digital; Website; Estratégia; SEO; Personas; Marketing de conteúdos; Email marketing; Redes socias; Facebook; Google adwards; Automação de marketing; Inbound marketing; SEO strategy; Digital marketing; Website; Email marketing; Marketing automation; Google adWords; Content marketing; Social media; Gestão

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Coelho, S. M. N. (2016). Link&Grow agência de inbound marketing. (Thesis). Instituto Politécnico do Porto. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/9648

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Coelho, Sónia Maria Nunes. “Link&Grow agência de inbound marketing.” 2016. Thesis, Instituto Politécnico do Porto. Accessed January 18, 2021. http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/9648.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Coelho, Sónia Maria Nunes. “Link&Grow agência de inbound marketing.” 2016. Web. 18 Jan 2021.

Vancouver:

Coelho SMN. Link&Grow agência de inbound marketing. [Internet] [Thesis]. Instituto Politécnico do Porto; 2016. [cited 2021 Jan 18]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/9648.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Coelho SMN. Link&Grow agência de inbound marketing. [Thesis]. Instituto Politécnico do Porto; 2016. Available from: http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/9648

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Universidade Nova

9. Maurice, Alexia. How could marketing automation impact the business performance of Comexposium?.

Degree: 2016, Universidade Nova

URL: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/17496

► Comexposium continues to exhibit strong growth through global acquisition of key events. However, the company identified the need to increase the renewal rate of its… (more)

Subjects/Keywords: Marketing automation; Lead; Revenues; ROI; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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APA (6^th Edition):

Maurice, A. (2016). How could marketing automation impact the business performance of Comexposium?. (Thesis). Universidade Nova. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/17496

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Maurice, Alexia. “How could marketing automation impact the business performance of Comexposium?.” 2016. Thesis, Universidade Nova. Accessed January 18, 2021. http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/17496.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Maurice, Alexia. “How could marketing automation impact the business performance of Comexposium?.” 2016. Web. 18 Jan 2021.

Vancouver:

Maurice A. How could marketing automation impact the business performance of Comexposium?. [Internet] [Thesis]. Universidade Nova; 2016. [cited 2021 Jan 18]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/17496.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Maurice A. How could marketing automation impact the business performance of Comexposium?. [Thesis]. Universidade Nova; 2016. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/17496

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

10. Lindahl, Elin. A qualitative examination of lead scoring in B2B marketing automation, with a recommendation for its practice.

Degree: Computer Science and Communication (CSC), 2017, KTH

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-213432

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Digital marketing has become an important part for companies in the process of attracting new customers. The digitalisation has led to substantial changes in… (more)

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Digital marketing has become an important part for companies in the process of attracting new customers. The digitalisation has led to substantial changes in the ways consumers and businesses search for information and do their research before making a purchase. A major shift has been observed regarding how digital communication influences the purchasing decision within the B2B sector. The purpose of this research project was to examine lead scoring in the perspective of B2B marketing automation, and to investigate how lead scoring can contribute to a more efficient and effective marketing process for Visma Advantage. The aim was to develop a recommendation for an optimal lead scoring model for Visma Advantage and which marketing actions that are suitable for the different lead score values. The result shows that there can be several ways of an optimal use of a lead scoring model for Visma Advantage. The result also presents a completed lead engagement scorecard and lead profile scorecard, together with a lead score matrix that specifies the thresholds for each lead score value. In addition to that, relevant marketing actions for each lead score value in the model is presented in the result.

Den digitala marknadsföringen har kommit till att bli en viktig del för företag, i processen avatt attrahera nya kunder. Digitaliseringen har lett till betydande förändringar av hurkonsumenter och företag söker information och gör sin efterforskning innan de slutför ettköp. Ett stort skifte har observerats, gällande hur digital kommunikation påverkarinköpsbeslutet, inom B2B-sektorn. Syftet med detta projekt var att undersöka lead scoring i perspektivet av automatisering avB2B marknadsföring, och att undersöka hur lead scoring kan bidra till en mer effektiv ochverkningsfull marknadsföring för Visma Advantage. Syftet var att ta fram en rekommendationför en optimal lead scoring-modell för Visma Advantage och vilka marknadsföringsåtgärdersom är passande för respektive lead score-värde. Resultatet visar att det kan finnas flera sätt för en optimal användning av en leadscoring-modell för Visma Advantage. Resultatet presenterar också ett färdigt poängkort förbåde profil-aspekten och för engagemangs-aspekten, tillsammans med en lead score-matrissom anger tröskelvärdena för varje lead score-värde. I tillägg till poäng-korten presenterasrelevanta marknadsföringsåtgärder för varje lead score-värde i modellen, i resultatet.

Subjects/Keywords: Lead Scoring; Marketing Automation; Digital tracking; Automated communication; Media and Communication Technology; Medieteknik

10 more images…

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Lindahl, E. (2017). A qualitative examination of lead scoring in B2B marketing automation, with a recommendation for its practice. (Thesis). KTH. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-213432

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Lindahl, Elin. “A qualitative examination of lead scoring in B2B marketing automation, with a recommendation for its practice.” 2017. Thesis, KTH. Accessed January 18, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-213432.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Lindahl, Elin. “A qualitative examination of lead scoring in B2B marketing automation, with a recommendation for its practice.” 2017. Web. 18 Jan 2021.

Vancouver:

Lindahl E. A qualitative examination of lead scoring in B2B marketing automation, with a recommendation for its practice. [Internet] [Thesis]. KTH; 2017. [cited 2021 Jan 18]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-213432.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lindahl E. A qualitative examination of lead scoring in B2B marketing automation, with a recommendation for its practice. [Thesis]. KTH; 2017. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-213432

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

11. Panarad, Pavel. Strategic Marketing Approach in B2B on example of Belarus and Portugal.

Degree: 2017, Instituto Politécnico de Bragança

URL: https://www.rcaap.pt/detail.jsp?id=oai:bibliotecadigital.ipb.pt:10198/14639

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Mestrado APNOR

The aim of the research is to study practical application of the strategic marketing system by the companies of the machinery-producing industry and… (more)

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Mestrado APNOR

The aim of the research is to study practical application of the strategic marketing system by the companies of the machinery-producing industry and to develop recommendations on its enhancement, to study specifics and effectiveness of strategic marketing on the example of companies in Belarus and Portugal and to determine their differences. All in all, the researchers agree that the elements playing critical role in managing marketing performance are data, analytics and metrics (Patterson, 2015). Required data has been obtained via the questionnaire; 13 Belarusian and 23 Portuguese companies were interviewed. The survey determined that companies in the industry apply marketing only on a basic level, missing benefits from elements such as performance metrics, customer orientation, benchmarking, etc. As a result of this work, the following research hypotheses were confirmed: There is a positive association between return on sales and marketing strategy; return on sales and degree of flexibility of marketing strategy; return on sales and degree of business collaboration in marketing. In addition, it was determined that number of monitored metrics has a statistically significant impact on return on sales, and there is a statistically significant difference in marketing system depth between the countries. This data provides ground to help the management in creating marketing strategies, which will help establish a definitive vision of what should be done to save current market share, to find new markets for development, to plan more effective internal work.

O objetivo do presente trabalho assenta em estudar a aplicação prática do sistema de marketing estratégico pelas empresas do setor de produção de máquinas e desenvolver recomendações sobre o seu aperfeiçoamento, estudar especificidades e a eficácia do marketing estratégico tendo por base algumas empresas na Bielorrússia e de Portugal e determinar as suas diferenças. Em suma, os investigadores concordam que os elementos que desempenham um papel crítico na gestão do desempenho de marketing são dados, análises e métricas (Patterson, 2015). Os dados necessários foram obtidos através da aplicação de um inquérito por questionário; nomeadamente a 13 empresas bielorrussas e 23 portuguesas. A investigação determinou que as empresas da indústria aplicam técnicas de marketing apenas num nível básico, perdendo benefícios de elementos como métricas de desempenho, orientação para o cliente, benchmarking, etc. Como resultado deste trabalho, as seguintes hipóteses de pesquisa foram confirmadas: existe uma associação positiva entre retorno de vendas e estratégia de marketing; Retorno sobre as vendas e grau de flexibilidade da estratégia de marketing; Retorno sobre vendas e grau de colaboração comercial em marketing. Além disso, foi determinado que o número de métricas monitorizadas tem um impacto estatisticamente significativo no retorno sobre as vendas, e há uma diferença estatisticamente significativa na profundidade do sistema de marketing entre os países. Os…

Advisors/Committee Members: Fernandes, Paula O., Razumova, Svetlana.

Subjects/Keywords: B2B; Strategic marketing; Performance metrics; Competition; Marketing automation; Collaboration; Benchmarking; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Panarad, P. (2017). Strategic Marketing Approach in B2B on example of Belarus and Portugal. (Thesis). Instituto Politécnico de Bragança. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:bibliotecadigital.ipb.pt:10198/14639

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Panarad, Pavel. “Strategic Marketing Approach in B2B on example of Belarus and Portugal.” 2017. Thesis, Instituto Politécnico de Bragança. Accessed January 18, 2021. https://www.rcaap.pt/detail.jsp?id=oai:bibliotecadigital.ipb.pt:10198/14639.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Panarad, Pavel. “Strategic Marketing Approach in B2B on example of Belarus and Portugal.” 2017. Web. 18 Jan 2021.

Vancouver:

Panarad P. Strategic Marketing Approach in B2B on example of Belarus and Portugal. [Internet] [Thesis]. Instituto Politécnico de Bragança; 2017. [cited 2021 Jan 18]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:bibliotecadigital.ipb.pt:10198/14639.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Panarad P. Strategic Marketing Approach in B2B on example of Belarus and Portugal. [Thesis]. Instituto Politécnico de Bragança; 2017. Available from: https://www.rcaap.pt/detail.jsp?id=oai:bibliotecadigital.ipb.pt:10198/14639

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Linnaeus University

12. Nilsson, Benjamin. The Effect of Marketing Automation on the Buying Decisions : A quantitative study on SMEs explored through brand awareness and external branding in a B2B context.

Degree: Marketing, 2019, Linnaeus University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-86129

► As digitalization has evolved over the years, the need for automating procedures for faster results has become stronger. Marketing automation is a software that… (more)

Subjects/Keywords: Marketing Automation; Brand Awareness; Buying Decisions; Brand Communication; External Branding; Content Marketing; B2B SMEs; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Nilsson, B. (2019). The Effect of Marketing Automation on the Buying Decisions : A quantitative study on SMEs explored through brand awareness and external branding in a B2B context. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-86129

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Nilsson, Benjamin. “The Effect of Marketing Automation on the Buying Decisions : A quantitative study on SMEs explored through brand awareness and external branding in a B2B context.” 2019. Thesis, Linnaeus University. Accessed January 18, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-86129.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Nilsson, Benjamin. “The Effect of Marketing Automation on the Buying Decisions : A quantitative study on SMEs explored through brand awareness and external branding in a B2B context.” 2019. Web. 18 Jan 2021.

Vancouver:

Nilsson B. The Effect of Marketing Automation on the Buying Decisions : A quantitative study on SMEs explored through brand awareness and external branding in a B2B context. [Internet] [Thesis]. Linnaeus University; 2019. [cited 2021 Jan 18]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-86129.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Nilsson B. The Effect of Marketing Automation on the Buying Decisions : A quantitative study on SMEs explored through brand awareness and external branding in a B2B context. [Thesis]. Linnaeus University; 2019. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-86129

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Arizona

13. Williams, Arlington Walton. AN EXPERIMENTAL STUDY OF THE PLATO COMPUTERIZED DOUBLE-AUCTION MARKET MECHANISM .

Degree: 1978, University of Arizona

URL: http://hdl.handle.net/10150/298451

Subjects/Keywords: Marketing – Decision making.; Marketing – Automation.; Marketing – Data processing.; Marketing – Simulation methods.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Williams, A. W. (1978). AN EXPERIMENTAL STUDY OF THE PLATO COMPUTERIZED DOUBLE-AUCTION MARKET MECHANISM . (Doctoral Dissertation). University of Arizona. Retrieved from http://hdl.handle.net/10150/298451

Chicago Manual of Style (16^th Edition):

Williams, Arlington Walton. “AN EXPERIMENTAL STUDY OF THE PLATO COMPUTERIZED DOUBLE-AUCTION MARKET MECHANISM .” 1978. Doctoral Dissertation, University of Arizona. Accessed January 18, 2021. http://hdl.handle.net/10150/298451.

MLA Handbook (7^th Edition):

Williams, Arlington Walton. “AN EXPERIMENTAL STUDY OF THE PLATO COMPUTERIZED DOUBLE-AUCTION MARKET MECHANISM .” 1978. Web. 18 Jan 2021.

Vancouver:

Williams AW. AN EXPERIMENTAL STUDY OF THE PLATO COMPUTERIZED DOUBLE-AUCTION MARKET MECHANISM . [Internet] [Doctoral dissertation]. University of Arizona; 1978. [cited 2021 Jan 18]. Available from: http://hdl.handle.net/10150/298451.

Council of Science Editors:

Williams AW. AN EXPERIMENTAL STUDY OF THE PLATO COMPUTERIZED DOUBLE-AUCTION MARKET MECHANISM . [Doctoral Dissertation]. University of Arizona; 1978. Available from: http://hdl.handle.net/10150/298451

KTH

14. Anzén, Elizabeth. Understanding how automatized personalization with AI can drive value in B2B marketing : A case study of a Swedish industrial equipment manufacturer.

Degree: Industrial Engineering and Management (ITM), 2020, KTH

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-279668

►

In the last decade, marketing automation, a tool for automatic personalization, has been gaining significant traction among marketing professionals. In parallel with the growing… (more)

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In the last decade, marketing automation, a tool for automatic personalization, has been gaining significant traction among marketing professionals. In parallel with the growing adoption trend, many marketing automation platform providers have been extending their offers to include AI features. However, there is a lack of research regarding how AI can enhance the process of marketing automation in a way that creates value, which is the studied topic in this thesis. A qualitative and exploratory case study has been conducted in collaboration with the global B2B company Atlas Copco, a manufacturer of industrial equipment. Digital marketing practitioners were presented with two use cases of AI, segmentation and cross-selling, for personalization and asked about the marketing automation process and the expected impact on value. The findings reveal what would be required in the marketing automation process for the use cases in terms of data needs, learning about customer insights, marketing output and evaluation. In our findings value creation strongly revolve around the value types: ‘excellence’, ‘efficiency’ and ‘privacy’. To conclude, AI will enable more advanced personalization and value creation can be substantial if customer sacrifices are addressed in an appropriate way. Depending on relevance, tone of voice, time and use of channel, different feelings of value are perceived, which are factors that AI can help to determine

Under det senaste årtiondet har verktyg för automatisk marknadsföring blivit populära bland marknadsförare. Automatiska marknadsföringsplattformar fungerar som ett verktyg för att automtiskt leverera personaliserade marknadsföring. Många leverantörer av automatiska marknadsföringsplattformar har utökat sina erbjudanden till att innefatta AI-tjänster. Den befintliga forskningen kring hur sådana AItjänster ska utnyttjas på ett sätt som skapar värde är begränsad och därav behandlas ämnet i den här uppsatsen. En explorativ och kvalitativ fallstudie har genomförts i samarbete med Atlas Copco som är ett globalt b2b-företag. Vid varje intervju presenterades antingen merförsäljning eller kundsegmentering sedan ställdes frågor om den automatiska marknadsföringsprocess och värde. Resultaten indikerar vad som skulle krävas för de undersökta användningsfallen i den automatiska marknadsföringsprocessen samt att värdeskapande är starkt kopplat till värdetyperna excellens, effektivitet, privatliv och datasäkerhet. Slutsatserna indikerar att AI kommer göra den personalisering som uppstår till följd av automatisk marknadsföring mer avancerad. Värdeskapandet från nya AI lösningar kan vara signifikant om implementeringen tar hänsyn och adresserar uppoffringar kunder behöver göra.

Subjects/Keywords: AI; B2B; Marketing Automation; Personalization; Value; Value Creation; AI; B2B; automatisk marknadsföring; personalisering; värde; värdeskapande; Engineering and Technology; Teknik och teknologier

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Anzén, E. (2020). Understanding how automatized personalization with AI can drive value in B2B marketing : A case study of a Swedish industrial equipment manufacturer. (Thesis). KTH. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-279668

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Anzén, Elizabeth. “Understanding how automatized personalization with AI can drive value in B2B marketing : A case study of a Swedish industrial equipment manufacturer.” 2020. Thesis, KTH. Accessed January 18, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-279668.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Anzén, Elizabeth. “Understanding how automatized personalization with AI can drive value in B2B marketing : A case study of a Swedish industrial equipment manufacturer.” 2020. Web. 18 Jan 2021.

Vancouver:

Anzén E. Understanding how automatized personalization with AI can drive value in B2B marketing : A case study of a Swedish industrial equipment manufacturer. [Internet] [Thesis]. KTH; 2020. [cited 2021 Jan 18]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-279668.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Anzén E. Understanding how automatized personalization with AI can drive value in B2B marketing : A case study of a Swedish industrial equipment manufacturer. [Thesis]. KTH; 2020. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-279668

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

KTH

15. Paralykidis, Georgios. IT Product Realization Process towards Marketing Consultancy Automation – Case Study: Customer Value Sweden AB.

Degree: Information and Communication Technology (ICT), 2015, KTH

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-186277

► Management consulting is a growing field [1] that is of great importance for organisations to optimise their performance and develop plans for future improvements.… (more)

Subjects/Keywords: Management consultancy; marketing analysis; automation; Customer Value; web service; JBoss application server; Java EE.; Computer and Information Sciences; Data- och informationsvetenskap

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Paralykidis, G. (2015). IT Product Realization Process towards Marketing Consultancy Automation – Case Study: Customer Value Sweden AB. (Thesis). KTH. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-186277

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Paralykidis, Georgios. “IT Product Realization Process towards Marketing Consultancy Automation – Case Study: Customer Value Sweden AB.” 2015. Thesis, KTH. Accessed January 18, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-186277.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Paralykidis, Georgios. “IT Product Realization Process towards Marketing Consultancy Automation – Case Study: Customer Value Sweden AB.” 2015. Web. 18 Jan 2021.

Vancouver:

Paralykidis G. IT Product Realization Process towards Marketing Consultancy Automation – Case Study: Customer Value Sweden AB. [Internet] [Thesis]. KTH; 2015. [cited 2021 Jan 18]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-186277.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Paralykidis G. IT Product Realization Process towards Marketing Consultancy Automation – Case Study: Customer Value Sweden AB. [Thesis]. KTH; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-186277

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

California State University – San Bernardino

16. Alomran, Abdullah. Electronic banking business practices and marketing.

Degree: MBA, College of Business and Public Administration, 2002, California State University – San Bernardino

URL: http://scholarworks.lib.csusb.edu/etd-project/2068

► The purpose of this study is to determine how banks and consumers are adapting to the Internet age; to understand the privacy, security and other… (more)

Subjects/Keywords: Electronic funds transfers; Banks and banking – Automation; Internet banking; Marketing research; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Alomran, A. (2002). Electronic banking business practices and marketing. (Thesis). California State University – San Bernardino. Retrieved from http://scholarworks.lib.csusb.edu/etd-project/2068

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Alomran, Abdullah. “Electronic banking business practices and marketing.” 2002. Thesis, California State University – San Bernardino. Accessed January 18, 2021. http://scholarworks.lib.csusb.edu/etd-project/2068.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Alomran, Abdullah. “Electronic banking business practices and marketing.” 2002. Web. 18 Jan 2021.

Vancouver:

Alomran A. Electronic banking business practices and marketing. [Internet] [Thesis]. California State University – San Bernardino; 2002. [cited 2021 Jan 18]. Available from: http://scholarworks.lib.csusb.edu/etd-project/2068.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Alomran A. Electronic banking business practices and marketing. [Thesis]. California State University – San Bernardino; 2002. Available from: http://scholarworks.lib.csusb.edu/etd-project/2068

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

17. Edlund, Paul. Customer Relationship Management and Automated Technologies : A qualitative study on chatbots’ capacity to create customer engagement.

Degree: Business Administration, 2020, Umeå University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172386

► The digital age has brought many new technologies that are disrupting the way that companies interact with customers. Automated technologies are one aspect of… (more)

▼ The digital age has brought many new technologies that are disrupting the way that companies interact with customers. Automated technologies are one aspect of technological development in recent days, and it has changed how regular business operations are performed. Chatbots, for instance, has changed the way that customers interact with companies. Facilitating interaction and being available around the clock to serve customers who have questions. This study investigated how automated technologies are used in CRM-activities of companies and how the implementation of such technologies can lead to customer engagement. CRM, Customer Relationship Management, is a core business strategy that aims to strengthen customer relationships through co-creating value with the use of supporting technologies. Customer engagement is a measurement of a customer's involvement with a firm over time, with the end goal of customers becoming “fans” that advocate and generate word-of-mouth for the firm. This study investigates how companies utilize automated technologies in CRM-activities and if these technologies can help lead to customer engagement. The study aims to answer the following research question: How are automated technologies, more specifically chatbots, used in existing CRM strategies to further create customer engagement? The study conducted investigates these technologies within five companies that utilize chatbot-technologies from chatbot-providers. The chatbot-providers are also part of the study to get a more comprehensive view of the functionalities and purpose of these technologies. The contrasting view of companies and chatbot-providers is used to answer the sub-purposes of the thesis regarding how companies implement automated technologies. A qualitative study with interviews was conducted, along with secondary data from written documentary sources. The data were analyzed in a theoretical thematic analysis in which themes were developed from the theoretical framework. The findings of the study show that despite the potential of automated technologies, the most prominent use is for customer service operations. The potential for automated technologies in CRM is greater than what was found in the interviewed companies. The findings also demonstrate that automated technologies facilitate connection, interaction, and increases customer satisfaction, which can lead to customer engagement. The findings also show that there is a discrepancy in the views of companies who use chatbots in their business processes and the chatbot-providers that help implement them.

Subjects/Keywords: CRM; chatbots; customer relationship management; marketing; digital marketing; chatbot; sCRM; social media; automated technologies; customer engagement; automation; customer engagement cycle; sweden; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Edlund, P. (2020). Customer Relationship Management and Automated Technologies : A qualitative study on chatbots’ capacity to create customer engagement. (Thesis). Umeå University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172386

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Edlund, Paul. “Customer Relationship Management and Automated Technologies : A qualitative study on chatbots’ capacity to create customer engagement.” 2020. Thesis, Umeå University. Accessed January 18, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172386.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Edlund, Paul. “Customer Relationship Management and Automated Technologies : A qualitative study on chatbots’ capacity to create customer engagement.” 2020. Web. 18 Jan 2021.

Vancouver:

Edlund P. Customer Relationship Management and Automated Technologies : A qualitative study on chatbots’ capacity to create customer engagement. [Internet] [Thesis]. Umeå University; 2020. [cited 2021 Jan 18]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172386.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Edlund P. Customer Relationship Management and Automated Technologies : A qualitative study on chatbots’ capacity to create customer engagement. [Thesis]. Umeå University; 2020. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172386

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology

18. Kunickij, Tomáš. Systém pro automatizaci marketingových kampaní: System for Marketing Campaigns Automation.

Degree: 2020, Brno University of Technology

URL: http://hdl.handle.net/11012/191444

► This thesis deals with the development of a web application that aims to enable PPC specialists to automate and make their work more efficient. The… (more)

Subjects/Keywords: webová aplikace; python; django; celery; automatizace; PPC; online marketing; Google Ads; Seznam Sklik; Facebook; API; web aplication; python; django; celery; automation; PPC; online marketing; Google Ads; Seznam Sklik; Facebook; API

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Kunickij, T. (2020). Systém pro automatizaci marketingových kampaní: System for Marketing Campaigns Automation. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/191444

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Kunickij, Tomáš. “Systém pro automatizaci marketingových kampaní: System for Marketing Campaigns Automation.” 2020. Thesis, Brno University of Technology. Accessed January 18, 2021. http://hdl.handle.net/11012/191444.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Kunickij, Tomáš. “Systém pro automatizaci marketingových kampaní: System for Marketing Campaigns Automation.” 2020. Web. 18 Jan 2021.

Vancouver:

Kunickij T. Systém pro automatizaci marketingových kampaní: System for Marketing Campaigns Automation. [Internet] [Thesis]. Brno University of Technology; 2020. [cited 2021 Jan 18]. Available from: http://hdl.handle.net/11012/191444.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kunickij T. Systém pro automatizaci marketingových kampaní: System for Marketing Campaigns Automation. [Thesis]. Brno University of Technology; 2020. Available from: http://hdl.handle.net/11012/191444

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

19. Ståhl, Felicia. The contribution of effectiveness & efficiency to value within digitalization : - A qualitative study within Business to Business.

Degree: Jönköping International Business School, 2019, Jönköping University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44336

► Background: As digitalization has arisen and further developed the way companies execute marketing strategies, new ways of creating value by effectiveness and efficiency as a… (more)

Subjects/Keywords: Digitalization; Inbound marketing; Marketing Automation; Value; Effectiveness; Efficiency; Media and Communications; Medie- och kommunikationsvetenskap

…alongside with the development of technology, marketing automation and inbound marketing are two… …themselves. People might not be persuaded about if marketing automation and inbound marketing… …automation and inbound marketing, which is said to streamline a company the problem is that… …concerns the issue of how these concepts can be applicated onto marketing automation and inbound… …marketing and in what essence they create value for a company. 8 1.3 Marketing Automation…

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Ståhl, F. (2019). The contribution of effectiveness & efficiency to value within digitalization : - A qualitative study within Business to Business. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44336

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Ståhl, Felicia. “The contribution of effectiveness & efficiency to value within digitalization : - A qualitative study within Business to Business.” 2019. Thesis, Jönköping University. Accessed January 18, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44336.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Ståhl, Felicia. “The contribution of effectiveness & efficiency to value within digitalization : - A qualitative study within Business to Business.” 2019. Web. 18 Jan 2021.

Vancouver:

Ståhl F. The contribution of effectiveness & efficiency to value within digitalization : - A qualitative study within Business to Business. [Internet] [Thesis]. Jönköping University; 2019. [cited 2021 Jan 18]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44336.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ståhl F. The contribution of effectiveness & efficiency to value within digitalization : - A qualitative study within Business to Business. [Thesis]. Jönköping University; 2019. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44336

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

20. Hendén, Stefan. Marketing Automation – en studie om ett modernt marknadsföringsverktyg i en svensk kontext.

Degree: Business Administration and Management, 2016, Dalarna University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:du-23507

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I takt med att digitala medier har utvecklats under de senaste åren har köpresan för-ändrats till att kunder idag i ett mycket senare skede… (more)

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I takt med att digitala medier har utvecklats under de senaste åren har köpresan för-ändrats till att kunder idag i ett mycket senare skede släpper in leverantörer i dialogen. Marketing Automation adresserar den problembilden och har växt fram som en brygga mellan sälj- och marknadsprocessen. Systemet ger möjlighet att effektivt och automatiserat utveckla leads (potentiell kund). Syftet med denna studie är att undersöka hur Marketing Automation påverkar sälj- och marknadsprocesserna. Vilka förutsättningar krävs för en implementation? Ökar lönsamheten? Vi har därför valt att i det teoretiska ramverket beskriva Marketing Automation och bland annat undersöka om ett införande av Marketing Automation medför att sälj- och marknadsorganisationerna slås samman till en organisatorisk enhet. I studien har vi dessutom kartlagt och beskrivit den moderna köpresan och det som ibland kallas intäktsorganisationen. Vi har funnit att Marketing Automation är relativt outforskat i en svensk kontext. För att utröna om teorin, som i stor utsträckning bygger på internationell litteratur och internationella undersökningar, går att överföra till en svensk kontext har vi valt att genomföra en kvalitativ studie i form av en fallstudie av leverantörer av produkter och tjänster inom området samt företag, med den gemensamma nämnaren att de re-presenterar ett kunskapsintensivt erbjudande och har implementerat lösningar för Marketing Automation. I vår analys finns en samsyn mellan leverantörer och kunder i förutsättningar för ett införande, men vi kan även se hur resultaten divergerar och pekar på implikationer, inte minst avseende måluppfyllnad och samverkan mellan sälj- och marknadsorgani-sationerna. Vår slutsats visar bland annat att Marketing Automation kan leda till uppfyllnad av mjuka värden i företaget men har inte bevisats leda till ökad lönsamhet per automatik. Vi ser lönsamhet och Return on Investment (ROI) som ett område som bör utforskas vidare.

Parallel to the evolution of digital media in recent years, the buyer’s journey has changed. B2B-customers today let suppliers in at the end of the process rather than from the beginning. Marketing Automation addresses that problem and has emerged as a bridge between the sales and marketing processes as it support efficient and au-tomated lead development. The purpose of this study is to examine how marketing automation affects the sales and marketing processes. What conditions are needed for an implementation? Will it increase profitability? We have therefore chosen to describe Marketing Automation, and in particular con-sider whether the introduction of marketing automation means that sales and market-ing organizations merges into one organizational unit? In the study, we have identi-fied and described the modern buyer’s journey and what sometimes is called the rev-enue department. We have found that Marketing Automation is relatively unexplored in a Swedish con-text. To explore if the theory, which is largely based on…

Subjects/Keywords: Marketing automation; content marketing; inbound marketing; köppro-cess; intäktsorganisation; sales funnel; säljtratten; lead; lead nurturing; lead scoring; personas; Marketing automation; content marketing; inbound marketing; köppro-cess; intäktsorganisation; sales funnel; säljtratten; lead; lead nurturing; lead scoring; personas; Business Administration; Företagsekonomi

…där Marketing Automation kommer in. Marketing automation är ett verktyg för att hantera… …för ett framgångsrikt införande av Marketing Automation? När väl verktyget är infört, krävs… …Automation Marketing Automation är en programvara som möjliggör effektivering av sälj- och… …Marketing Automation som en mjukvara för att distribuera innehåll och skapa förtroende hos kunder… …x29; Dock finns det mycket litet skrivet om Marketing Automation och vilka förutsättningar…

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Hendén, S. (2016). Marketing Automation – en studie om ett modernt marknadsföringsverktyg i en svensk kontext. (Thesis). Dalarna University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:du-23507

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Hendén, Stefan. “Marketing Automation – en studie om ett modernt marknadsföringsverktyg i en svensk kontext.” 2016. Thesis, Dalarna University. Accessed January 18, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:du-23507.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Hendén, Stefan. “Marketing Automation – en studie om ett modernt marknadsföringsverktyg i en svensk kontext.” 2016. Web. 18 Jan 2021.

Vancouver:

Hendén S. Marketing Automation – en studie om ett modernt marknadsföringsverktyg i en svensk kontext. [Internet] [Thesis]. Dalarna University; 2016. [cited 2021 Jan 18]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:du-23507.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hendén S. Marketing Automation – en studie om ett modernt marknadsföringsverktyg i en svensk kontext. [Thesis]. Dalarna University; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:du-23507

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

21. Wöldern, Lars. Discovery and Analysis of Social Media Data : How businesses can create customized filters to more effectively use public data.

Degree: computer science and media technology (CM), 2018, Linnaeus University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75275

► The availability of prospective customer information present on social media platforms has led to many marketing and customer-facing departments utilizing social media data in… (more)

Subjects/Keywords: automation; marketing; machine learning; artificial intelligence; Linkedin; Bing; Google; web scraping; Headless Chrome; social selling; sales prospecting; Computer Systems; Datorsystem

…of a certain nationality, can be described as automation of a ��Repetitive web data… …investigate replacing the browsing and labeling with software automation, and the human analysis… …opportunity cost to not leveraging automation, as the process is challenging to manually execute… …automation. In their 2016 study of social media in the business world, [17] Lacka & Chong… …The automation in this project is built upon automating web browsing use, meaning the…

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Wöldern, L. (2018). Discovery and Analysis of Social Media Data : How businesses can create customized filters to more effectively use public data. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75275

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Wöldern, Lars. “Discovery and Analysis of Social Media Data : How businesses can create customized filters to more effectively use public data.” 2018. Thesis, Linnaeus University. Accessed January 18, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75275.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Wöldern, Lars. “Discovery and Analysis of Social Media Data : How businesses can create customized filters to more effectively use public data.” 2018. Web. 18 Jan 2021.

Vancouver:

Wöldern L. Discovery and Analysis of Social Media Data : How businesses can create customized filters to more effectively use public data. [Internet] [Thesis]. Linnaeus University; 2018. [cited 2021 Jan 18]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75275.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wöldern L. Discovery and Analysis of Social Media Data : How businesses can create customized filters to more effectively use public data. [Thesis]. Linnaeus University; 2018. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75275

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

22. Boman, Felicia; Eriksson, Frida. Artificell intelligens inflytande på tillitsfulla kundrelationer inom digital marknadsföring. : En kvalitativ studie om hur företag kan bygga tillitsfulla kundrelationer i samband med artificiell intelligens som marknadsföringsverktyg.

Degree: Marketing, 2019, Linnaeus University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-89068

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Bakgrund: Det digitala samhället har under de senaste åren utvecklats drastiskt då artificiell intelligens har fått en större roll. Flertal företag har börjat se… (more)

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Bakgrund: Det digitala samhället har under de senaste åren utvecklats drastiskt då artificiell intelligens har fått en större roll. Flertal företag har börjat se potential med att tillämpa artificiell intelligens inom digitala marknadsföringssyften med kunder. Trots de fördelar artificiell intelligens medför oroar sig många människor att mänsklig interaktion minskar. En minskning av den mänskliga interaktionen kan i sin tur försvåra skapandet av tillitsfulla kundrelationer om artificiell intelligens får ett övertag. Syfte: Studiens syfte har varit att undersöka hur företag inom konsumentsektorn kan arbeta för att skapa tillitsfulla relationer till sina kunder i samband med användning av artificiell intelligens inom digital marknadsföring. En avsikt har också varit att ta reda på vad artificiell intelligens kan ha för roll i den digitala marknadsföringen. Metod: Uppsatsen erhåller en kvalitativ forskningsmetod och det empiriska materialet samlades in genom semistrukturerade intervjuer. Totalt deltog åtta respondenter, två forskare inom artificiell intelligens och sex specialister inom marknadsföring. Resultatet har analyserats med hjälp av tidigare forskning där artificiell intelligens, digital marknadsföring, digital kommunikation, kundrelationer, tillit och kunddeltagande har varit centrala teorier. Slutsats: Studiens resultat visade att det finns flera arbetssätt som företag kan använda för att underlätta vid byggandet av tillitsfulla kundrelationer i samband med implementering av AI-verktyg. V iktiga aspekter har därför blivit kommunikation, ärlighet och kontroll. V idare har det framkommit att artificiell intelligens kommer ha en stor roll inom digital marknadsföring med utgångspunkt i att kunden följer med i digitaliseringens utveckling och att företag arbetar för att bibehålla kundens tillit vid användning av denna teknik.

Background: The digital society during the past few years has gone through a drastic developement due to the artificial intelligence. Multiple companies is starting to see great potential with implementing the technique within digital marketing purposes with customers. Despite the benefits artificial intelligence can offer, many people still worry about the reduction of the human interaction. A decrease of the human interaction can lead to difficulties in the process of creating trustworthy customer relations if artificial intelligence gets the ascendancy. Aim: The purpose of the study has been to investigate how companies in the consumer sector can work to create trustworthy relationships with their customers in connection with the use of artificial intelligence in digital marketing. An intention has also been to find out what role artificial intelligence can have in digital marketing. Method: This thesis obtains a qualitative research method and the empirical material was gathered through semi-structured interviews. Eight respondents participated, two researchers within artificial intelligence and…

Subjects/Keywords: Artificial intelligence (AI); digital marketing; digital communication; customer relations and trust.; Artificiell intelligens (AI); digital marknadsföring; digital kommunikation; kundrelationer och tillit.; Robotics; Robotteknik och automation; Business Administration; Företagsekonomi

…inom digital marknadsföring, där individanpassat innehåll, e-marketing och chatbots bland…

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Boman, Felicia; Eriksson, F. (2019). Artificell intelligens inflytande på tillitsfulla kundrelationer inom digital marknadsföring. : En kvalitativ studie om hur företag kan bygga tillitsfulla kundrelationer i samband med artificiell intelligens som marknadsföringsverktyg. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-89068

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Boman, Felicia; Eriksson, Frida. “Artificell intelligens inflytande på tillitsfulla kundrelationer inom digital marknadsföring. : En kvalitativ studie om hur företag kan bygga tillitsfulla kundrelationer i samband med artificiell intelligens som marknadsföringsverktyg.” 2019. Thesis, Linnaeus University. Accessed January 18, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-89068.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Boman, Felicia; Eriksson, Frida. “Artificell intelligens inflytande på tillitsfulla kundrelationer inom digital marknadsföring. : En kvalitativ studie om hur företag kan bygga tillitsfulla kundrelationer i samband med artificiell intelligens som marknadsföringsverktyg.” 2019. Web. 18 Jan 2021.

Vancouver:

Boman, Felicia; Eriksson F. Artificell intelligens inflytande på tillitsfulla kundrelationer inom digital marknadsföring. : En kvalitativ studie om hur företag kan bygga tillitsfulla kundrelationer i samband med artificiell intelligens som marknadsföringsverktyg. [Internet] [Thesis]. Linnaeus University; 2019. [cited 2021 Jan 18]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-89068.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Boman, Felicia; Eriksson F. Artificell intelligens inflytande på tillitsfulla kundrelationer inom digital marknadsföring. : En kvalitativ studie om hur företag kan bygga tillitsfulla kundrelationer i samband med artificiell intelligens som marknadsföringsverktyg. [Thesis]. Linnaeus University; 2019. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-89068

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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Open Access Theses and Dissertations