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Brno University of Technology

1. Učeň, Michal. Vstup luxusních automobilových značek na Balkánský trh: Penetration of Luxury Car Brands to Balkan Region.

Degree: 2018, Brno University of Technology

The main aim of this master’s thesis is to analyse the potential of Balkan market for distribution of new luxury cars Bentley and Lamborghini by Leonhardt Group Automobile. The company is distributor of luxury car brands of Volkswagen Group in Germany and presently the management considers possibilities of new market entry to former Yugoslavia countries. Because of present situation on the new cars’ market influenced by global financial crisis, author analyses potential of distribution of used cars as a part of business. In the first part of paper the theoretical background related to market analysis is described. The second part is concentrated on analysis of Balkan markets potential and author’s recommendations whether to enter the specific markets and definition of marketing strategy. Advisors/Committee Members: Chalupský, Vladimír (advisor), Vaníčková, Iva (referee).

Subjects/Keywords: Marketing; marketingová strategie; distribuce automobilů; vstup na trh; Bentley; Lamborghini; ojeté vozy; Leonhardt Group; Balkán.; Marketing; marketing strategy; car distribution; market entry; Bentley; Lamborghini; used cars; Leonhardt Group; Balkan.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Učeň, M. (2018). Vstup luxusních automobilových značek na Balkánský trh: Penetration of Luxury Car Brands to Balkan Region. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/675

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Učeň, Michal. “Vstup luxusních automobilových značek na Balkánský trh: Penetration of Luxury Car Brands to Balkan Region.” 2018. Thesis, Brno University of Technology. Accessed November 26, 2020. http://hdl.handle.net/11012/675.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Učeň, Michal. “Vstup luxusních automobilových značek na Balkánský trh: Penetration of Luxury Car Brands to Balkan Region.” 2018. Web. 26 Nov 2020.

Vancouver:

Učeň M. Vstup luxusních automobilových značek na Balkánský trh: Penetration of Luxury Car Brands to Balkan Region. [Internet] [Thesis]. Brno University of Technology; 2018. [cited 2020 Nov 26]. Available from: http://hdl.handle.net/11012/675.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Učeň M. Vstup luxusních automobilových značek na Balkánský trh: Penetration of Luxury Car Brands to Balkan Region. [Thesis]. Brno University of Technology; 2018. Available from: http://hdl.handle.net/11012/675

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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