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You searched for subject:(Jeep Wrangler). One record found.

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Kennesaw State University

1. Ventre, Kristy. Jeep Nation: Wilderness Ideology and the American Icon.

Degree: MAST, Interdisciplinary Studies, 2017, Kennesaw State University

The subculture of the Jeep brand has enabled the lasting success of the Jeep Wrangler. A warrior of World War II, the Jeep was credited with helping to win the war, while also befriending the common American soldier. When the Jeep Wrangler was introduced thirty years after the conclusion of World War II, sales skyrocketed. Today the Jeep Wrangler is still the highest grossing Jeep vehicle. Boasting characteristics for the rugged outdoorsman, this thesis argues that the successful utilization of wilderness ideologies by the Jeep brand promotes the successful sales of the Jeep Wrangler. Through the methods of historical and visual analysis, this thesis offers reasoning behind consumption of the iconic Jeep Wrangler. Individuals have become so far removed from nature that one of the avenues in which to return is through consumption. The concepts of both wilderness and nature have become loaded with socially constructed meanings, many of which transform nature and wilderness into an un-natural notion. After a brief synopsis of the origin of the Jeep brand in World War II, the thesis will complete a thorough analysis of the physical Jeep Wrangler in correlation to various wilderness ideologies including name, color, and build. Subsequently the thesis will complete a thorough analysis of marketing campaigns of the Jeep Wrangler in correlation to various wilderness ideologies in order to showcase how culturally embedded media can sway consumption. Advisors/Committee Members: Dr. Albert Way, Dr. Larrie Dudenhoeffer.

Subjects/Keywords: Jeep Wrangler; Jeep Brand; Wilderness; Nature; Consumption; American Studies

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ventre, K. (2017). Jeep Nation: Wilderness Ideology and the American Icon. (Thesis). Kennesaw State University. Retrieved from https://digitalcommons.kennesaw.edu/mast_etd/11

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ventre, Kristy. “Jeep Nation: Wilderness Ideology and the American Icon.” 2017. Thesis, Kennesaw State University. Accessed December 10, 2018. https://digitalcommons.kennesaw.edu/mast_etd/11.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ventre, Kristy. “Jeep Nation: Wilderness Ideology and the American Icon.” 2017. Web. 10 Dec 2018.

Vancouver:

Ventre K. Jeep Nation: Wilderness Ideology and the American Icon. [Internet] [Thesis]. Kennesaw State University; 2017. [cited 2018 Dec 10]. Available from: https://digitalcommons.kennesaw.edu/mast_etd/11.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ventre K. Jeep Nation: Wilderness Ideology and the American Icon. [Thesis]. Kennesaw State University; 2017. Available from: https://digitalcommons.kennesaw.edu/mast_etd/11

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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