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1. [No author]. Finan??as comportamentais no Brasil: uma aplica????o da teoria da perspectiva em potenciais investidores .

Degree: 2013, Fundação Escola de Comércio Álvares Penteado

The premise of unbounded rationality advocated by the Efficient Market Hypothesis is challenged by the theoretical framework that involves the Behavioral Finance, whose basis, the Prospect Theory by Kahneman and Tversky (1979), questions the Expected Utility Theory, an important element of Neoclassical Economics as basis for decision making. This research aims to replicate the empirical investigation of the seminal article by Kahneman and Tversky (1979) to evaluate the decision-making process of employees (potential investors) of a major national financial institution. The results of this study were compared to those obtained in the original article and the studies led by C??rtes (2008), Cruz, Kimura and Krauter (2003), Rogers et al. (2007), Rogers, Favato and Securato (2008), and Torralvo (2010). The questionnaire adopted was an adaptation of the originally used, so that one could test, in studied sample, the applicability of Prospect Theory, more specifically with regard to Certain, Reflection and Isolation Effects. I also analyzed the differences in the decision making process considering the attributes of the respondents (gender, age, education, occupation, income and financial dependents). The results confirmed the existence of behavioral effects and proved that a large portion of the sample presented significant inconsistency in their choices according to the principles of the Expected Utility Theory, pointing that their decisions were not made under strictly rational behavior. Furthermore, in relation to violations observed, it was not possible to present significant conclusions in concern to the attributes by using regression analysis, suggesting the need of further studies Advisors/Committee Members: Yoshinaga, Claudia Emiko (advisor), CPF:29328076846 (advisor), http://lattes.cnpq.br/9991689534310081 (advisor).

Subjects/Keywords: Investimentos Processo decis??rio; Investidores (Finan??as); Investidores Aspectos psicol??gicos; Heur??stica; Investiments - Decision making; Floor traders (Finance); Floor traders (Finance) - Psychological aspects; Heuristic

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APA (6th Edition):

author], [. (2013). Finan??as comportamentais no Brasil: uma aplica????o da teoria da perspectiva em potenciais investidores . (Thesis). Fundação Escola de Comércio Álvares Penteado. Retrieved from http://132.0.0.61:8080/tede/handle/tede/361

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

author], [No. “Finan??as comportamentais no Brasil: uma aplica????o da teoria da perspectiva em potenciais investidores .” 2013. Thesis, Fundação Escola de Comércio Álvares Penteado. Accessed December 14, 2017. http://132.0.0.61:8080/tede/handle/tede/361.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

author], [No. “Finan??as comportamentais no Brasil: uma aplica????o da teoria da perspectiva em potenciais investidores .” 2013. Web. 14 Dec 2017.

Vancouver:

author] [. Finan??as comportamentais no Brasil: uma aplica????o da teoria da perspectiva em potenciais investidores . [Internet] [Thesis]. Fundação Escola de Comércio Álvares Penteado; 2013. [cited 2017 Dec 14]. Available from: http://132.0.0.61:8080/tede/handle/tede/361.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

author] [. Finan??as comportamentais no Brasil: uma aplica????o da teoria da perspectiva em potenciais investidores . [Thesis]. Fundação Escola de Comércio Álvares Penteado; 2013. Available from: http://132.0.0.61:8080/tede/handle/tede/361

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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