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You searched for subject:(HR Branding Involvement). One record found.

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NSYSU

1. Liu, Yu-Hsuan. The Relationship betweenTransformational Leadership, HR Branding Involvement and Employee Brand Behavior- take hotel industry for example.

Degree: Master, Human Resource Management, 2008, NSYSU

Based on the theoretical insights from the newly arising concept of âEmployee Brandâ, this study seeks to explore the relationships between transformational leadership, human resource branding involvement, employee brand and employee brand behavior. Adapting the methodology of releasing 2-level survey to domestic hotels, this study aims to examine the impact of transformational leadership and HR branding involvement on employee brand and brand behavior. The 34 organizational-level questionnaires answered by the HR supervisors and the 326 individual-level questionnaires by the frontline employees were analyzed by descriptive statistics, exploratory factors, reliability, linear regression, and hierarchical linear models. The findings of the research indicates that transformational leadership influences the employee brand and therefore results in the brand behavior delivering brand values. In addition, employee brand behavior is also relevant to HR branding involvement. The contribution of this paper lies in the focus of how leadership and HR involvement affect employeeâs understanding and willingness of delivering brand values, which was not previously discussed in other relative documents. Advisors/Committee Members: Shyh-jer Chen (chair), Shu-Lin Wu (committee member), Liang-Chih Huang (chair), Jing-Fen Uen (committee member).

Subjects/Keywords: Brand behavior; HR Branding Involvement; Employee brand; Transformational leadership

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Liu, Y. (2008). The Relationship betweenTransformational Leadership, HR Branding Involvement and Employee Brand Behavior- take hotel industry for example. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624108-002542

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Liu, Yu-Hsuan. “The Relationship betweenTransformational Leadership, HR Branding Involvement and Employee Brand Behavior- take hotel industry for example.” 2008. Thesis, NSYSU. Accessed December 07, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624108-002542.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Liu, Yu-Hsuan. “The Relationship betweenTransformational Leadership, HR Branding Involvement and Employee Brand Behavior- take hotel industry for example.” 2008. Web. 07 Dec 2019.

Vancouver:

Liu Y. The Relationship betweenTransformational Leadership, HR Branding Involvement and Employee Brand Behavior- take hotel industry for example. [Internet] [Thesis]. NSYSU; 2008. [cited 2019 Dec 07]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624108-002542.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Liu Y. The Relationship betweenTransformational Leadership, HR Branding Involvement and Employee Brand Behavior- take hotel industry for example. [Thesis]. NSYSU; 2008. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624108-002542

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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