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You searched for subject:(Guerrilla Campaign). Showing records 1 – 3 of 3 total matches.

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1. Arvidsson, Maria. Gerillakampanjer – karakteristika och reklambyråns arbetssätt : En djupintervjuundersökning med särskilt fokus på visuella gerillakampanjer.

Degree: Graphic Arts Technology, 2014, Dalarna University

Syftet med denna studie var att genom semistrukturerade djupintervjuer, med särskild fokus på visuella gerillakampanjer, kartlägga de av byråerna benämnda karaktärsdragen för gerillakampanjer samt byråernas arbetssätt för dessa kampanjer.Fem semistrukturerade djupintervjuer genomfördes på respektive respondents arbetsplats utvalda genom ett kombinerat strategiskt och bekvämlighetsurval.Resultaten visade tydliga karaktärsdrag för en gerillakampanj. Utifrån dessa har följande definition tagits fram: en gerillakampanj kännetecknas av att den saknar köpt medieexponering och ofta karaktäriseras av en kreativ, ofta situations- och miljöanpassad, utformning som på egen hand väcker stort intresse eller uppmärksamhet relativt mot den nyttjade budgeten i syfte att skapa djupare relationer med mottagaren.Arbetssätten för en visuell gerillakampanj och vanliga gerillakampanjer skiljer sig inte nämnvärt mot arbetssätten för en traditionell reklamkampanj. Vid framtagandet av en gerillakampanj görs juridiska överväganden om huruvida lagöverträdelser kan komma att krävas. Det framkom även att spridningen i efterhand av en gerillakampanj var viktig för att få så stort genomslag som möjligt genom nyttjandet av traditionell media.

The aim of this study was to identify the advertising agencies considered characteristics of guerrilla campaigns and agencies' working process on guerrilla campaigns, with the particular focus on the visual guerrilla campaigns, using semi-structured interviews.Five semi-structured in-depth interviews were conducted. Respondents were selected strategically.The results showed distinct characteristics of guerrilla campaigns. Based on these, the following definition were conducted: a guerrilla campaign is characterised by the lack of bought media exposure, a creative, often situational and environmentally adapted design, that without assistance from other sales promotions produce high interest or attention relative to the utilized budget, in order to create a deeper relationship with the recipient.The working methods of a visual guerrilla campaign and a regular guerrilla campaign do not differ remarkably from a traditional campaign. The study also showed that the spread of a guerrilla campaign was important for its effectiveness.

Subjects/Keywords: advertising agency; definition; guerrilla marketing; guerrilla campaign; characteristics; visual communication; working process; arbetssätt; definition; gerillamarknadsföring; gerillakampanj; karaktärsdrag; reklambyrå; visuell kommunikation

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Arvidsson, M. (2014). Gerillakampanjer – karakteristika och reklambyråns arbetssätt : En djupintervjuundersökning med särskilt fokus på visuella gerillakampanjer. (Thesis). Dalarna University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:du-17057

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Arvidsson, Maria. “Gerillakampanjer – karakteristika och reklambyråns arbetssätt : En djupintervjuundersökning med särskilt fokus på visuella gerillakampanjer.” 2014. Thesis, Dalarna University. Accessed December 14, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:du-17057.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Arvidsson, Maria. “Gerillakampanjer – karakteristika och reklambyråns arbetssätt : En djupintervjuundersökning med särskilt fokus på visuella gerillakampanjer.” 2014. Web. 14 Dec 2019.

Vancouver:

Arvidsson M. Gerillakampanjer – karakteristika och reklambyråns arbetssätt : En djupintervjuundersökning med särskilt fokus på visuella gerillakampanjer. [Internet] [Thesis]. Dalarna University; 2014. [cited 2019 Dec 14]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:du-17057.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Arvidsson M. Gerillakampanjer – karakteristika och reklambyråns arbetssätt : En djupintervjuundersökning med särskilt fokus på visuella gerillakampanjer. [Thesis]. Dalarna University; 2014. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:du-17057

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Notre Dame

2. Marie Yvonne Bourgeois. Inside Out: Graphic Design's Place in Beauty, Distortion and Ugly Truths</h1>.

Degree: MFA, Art, Art History, and Design, 2012, University of Notre Dame

When the fields of advertising and design are too closely linked, as they have grown to become, design skills are not only squandered, they can be put to use in a destructive way?creating visual messages that are streamlined and stereotyped. One can contribute to existing critiques of the advertising-design relationship by examining marketing practices for beauty products. The cosmetics industry is notorious for portraying unrealistic paradigms of feminine beauty through elevated promises in copy lingo and heavily manipulated imagery. The ugly reality to this advertising fantasy is that many beauty products contain concerning levels of skin irritants and toxins. By contrasting the unattainable images of femininity presented in make-up ads with the ugly reality that cosmetics contain toxins, this thesis and the accompanying Fierce Cosmetics Campaign question the out-of-control nature of consumer culture in the United States and graphic design’s role in contributing to, as well as subverting, the advertising industry. Advisors/Committee Members: Robert Sedlack, Committee Chair, Maria Tomasula, Committee Member, Jean Dibble, Committee Member.

Subjects/Keywords: Design for Social Change; Design as Art; Guerrilla Campaign; Cultural Jamming; Social Design; Empathetic Design; Advertising and Graphic Design; Adbusters; photo manipulation

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Bourgeois, M. Y. (2012). Inside Out: Graphic Design's Place in Beauty, Distortion and Ugly Truths</h1>. (Thesis). University of Notre Dame. Retrieved from https://curate.nd.edu/show/k0698625s4f

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Bourgeois, Marie Yvonne. “Inside Out: Graphic Design's Place in Beauty, Distortion and Ugly Truths</h1>.” 2012. Thesis, University of Notre Dame. Accessed December 14, 2019. https://curate.nd.edu/show/k0698625s4f.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Bourgeois, Marie Yvonne. “Inside Out: Graphic Design's Place in Beauty, Distortion and Ugly Truths</h1>.” 2012. Web. 14 Dec 2019.

Vancouver:

Bourgeois MY. Inside Out: Graphic Design's Place in Beauty, Distortion and Ugly Truths</h1>. [Internet] [Thesis]. University of Notre Dame; 2012. [cited 2019 Dec 14]. Available from: https://curate.nd.edu/show/k0698625s4f.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Bourgeois MY. Inside Out: Graphic Design's Place in Beauty, Distortion and Ugly Truths</h1>. [Thesis]. University of Notre Dame; 2012. Available from: https://curate.nd.edu/show/k0698625s4f

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

3. M. Abbiati. L'ESERCITO ITALIANO E LA CONQUISTA DELLA CATALOGNA (1808-1811).UNO STUDIO DI MILITARY EFFECTIVENESS NELL'EUROPA NAPOLEONICA.

Degree: 2017, Università degli Studi di Milano

L’esercito italiano e la conquista della Catalogna (1808-1811) Uno studio di Military Effectiveness nell’Europa napoleonica Settori scientifico-disciplinari SPS/03 – M-STO/02 La ricerca ha lo scopo di ricostruire e valutare l’effettività militare dell’esercito italiano al servizio di Napoleone I. In primo luogo attraverso un’analisi statistica e strategica della costruzione, e del successivo impiego, dell’istituzione militare del Regno d’Italia durante gli anni della sua esistenza (1805-14); successivamente, è stato scelto un caso di studi particolarmente significativo, come la campagna di Catalogna (1808-11, nel contesto della guerra di Indipendenza spagnola), per poter valutare il contributo operazionale e tattico dei corpi inviati dal governo di Milano e la loro integrazione con l’apparato militare complessivo del Primo Impero. La tesi ha voluto rispondere alla mancanza di studi sul comportamento in guerra dell’esercito italiano e, allo stesso tempo, introdurre nella storiografia militare italiana la metodologia di studi, d’origine anglosassone e ormai di tradizione trentennale, di Military Effectiveness. La ricerca si è primariamente basata, oltre che sulla copiosa memorialistica a stampa italiana e francese, sulla documentazione d’archivio della Secrétairerie d’état impériale (Archives Nationales di Pierrefitte-sur-Seine, Parigi), del Ministère de la Guerre francese (Service historique de la Défence, di Vincennes, Parigi) e del Ministero della Guerra del Regno d’Italia (Archivio di Stato di Milano). Dal punto di vista dei risultati è stato possibile verificare come l’esercito italiano abbia rappresentato, per Bonaparte, uno strumento duttile e di facile impiego, pur in un contesto di sostanziale marginalità numerica complessiva di fronte alle altre (e cospicue) forze messe in campo da parte dell’Impero e dei suoi altri Stati satellite e alleati. Per quanto riguarda la campagna di conquista della Catalogna è stato invece possibile appurare il fondamentale contributo dato dal contingente italiano, sotto i punti di vista operazionale e tattico, per la buona riuscita dell’invasione; questo primariamente grazie alle elevate caratteristiche generali mostrate dallo stesso, ma anche per peculiarità disciplinari e organizzative che resero i corpi italiani adatti a operazioni particolarmente aggressive.

The Italian Army and the Conquest of Catalonia (1808-1811) A Study of Military Effectiveness in Napoleonic Europe Academic Fields and Disciplines SPS/03 – M-STO/02 The research has the purpose of reconstruct and evaluate the military effectiveness of the Italian Army existed under the reign of Napoleon I. Firstly through a statistic and strategic analysis of the development, and the following deployment, of the military institution of the Kingdom of Italy in the years of its existence (1805-14). Afterwards, a particularly significant case study was chosen, as the campaign of Catalonia (1808-11, in the context of the Peninsular War), in order to assess the operational and tactical contribution of the…

Advisors/Committee Members: tutor: L. Antonielli, S. Levati, coordinatore: V. Criscuolo, ANTONIELLI, LIVIO LICINIO, CRISCUOLO, VITTORIO.

Subjects/Keywords: Military Effectiveness; Napoleonic Wars; Napoleon; Bonaparte; Kingdom of Italy; French Empire; First Empire; Empire; Military History; Peninsular War; Catalonia Campaign; Napoleonic Campaigns; Napoleonic Italian Campaigns; Campaign of Russia; Campaigns of Germany; 1805-1814; 1808-1811; Italian Army; French Napoleonic Army; French Army; Spanish Army; Strategy; Operational Warfare; Tactical Warfare; Military Statistics; Satellites Kingdoms; Ausiliary Forces; Alliances Warfare; XIX century; XIX century Warfare; Linear Warfare; Column Warfare; Mixed Order; Irregular Warfare; Guerrilla; Logistics; Intelligence; Doctrine; Operational Doctrine; Supply; Economic Warfare; Covert Operation; Siege Warfare; Battle; Counterinsurgency; insurgency; Convoy Defence; Maritime Warfare; Sea Warfare; Land Sea Warfare; Eugene de Beauharnais; Duhesme; St. Cyr; Augereau; Macdonald; Suchet; Baraguey d'Hilliers; Pino; Mazzucchelli; Lechi; massacre; Destruction of villages; retaliation; violence; Religious Warfare; Feeding War; Close-Quarter Combat; Black Powder; Musket; Gun; Cannon; Mortar; Charge; Sword; Military nutrition; Physical training; Calories; Malnutrition; Elite corps; Veteran; Infantry; Cavalry; Artillery; City Defence; Mountain Warfare; Forest Warfare; Hill Warfare; Irregular Terrain; River Crossing; March; Light Infantry; International History; Comparative History; Military Institution; State; Barcelona; Paris; Milan; Gerona; Tarragone; Zaragoza; Effettività Militare; Guerre Napoleoniche; Napoleone; Regno d'Italia; Impero Francese; Impero napoleonico; Primo Impero; Storia Militare; Guerra di Spagna; Campagna di Catalogna; Guerre Napoleoniche; Campagna d'Italia; Campagna di Russia; Campagna di Germania; Esercito Italiano; Esercito Napoleonico; Esercito Spagnolo; Strategia; Guerra Operazionale; Tattica; Statistica Militare; Regni satellite; Esercito ausiliario; XIX secolo; Polvere da sparo; Guerra Lineare; Guerra in colonna; Ordine Misto; Guerra Irregolare; Guerriglia; Logistica; Dottrina; Rifornimenti; Guerra Economica; Assedio; Battaglia; Battaglia Campale; Insurrezione; Convogli; Guerra navale; Moschetto; Cannone; Mortaio; Carica; Spada; Fanteria; Nutrizione; Cavalleria; Artiglieria; Guerra di Montagna; Fanteria Leggera; Storia internazionale; Storia comparata; Istituzioni militari; Storia della Guerra; Storia delle istituzioni Militari; Barcellona; Catalogna; Parigi; Milano; Napoléon; Régime impérial; Storia di Spagna; Storia di Francia; Storia d'Italia; Guerre napoléonienne; Histoire de France; Histoire d'Espagne; Histoire d'Italie; Armée Françoise; Armée napoléonienne; Ordre Mixte; Strategie; Operation; Tactique; guérilla; Royaume d'Italie; Royaume d'Espagne; Joseph Napoléon; Madrid; Settore SPS/03 - Storia delle Istituzioni Politiche; Settore M-STO/02 - Storia Moderna

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Abbiati, M. (2017). L'ESERCITO ITALIANO E LA CONQUISTA DELLA CATALOGNA (1808-1811).UNO STUDIO DI MILITARY EFFECTIVENESS NELL'EUROPA NAPOLEONICA. (Thesis). Università degli Studi di Milano. Retrieved from http://hdl.handle.net/2434/491761

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Abbiati, M.. “L'ESERCITO ITALIANO E LA CONQUISTA DELLA CATALOGNA (1808-1811).UNO STUDIO DI MILITARY EFFECTIVENESS NELL'EUROPA NAPOLEONICA.” 2017. Thesis, Università degli Studi di Milano. Accessed December 14, 2019. http://hdl.handle.net/2434/491761.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Abbiati, M.. “L'ESERCITO ITALIANO E LA CONQUISTA DELLA CATALOGNA (1808-1811).UNO STUDIO DI MILITARY EFFECTIVENESS NELL'EUROPA NAPOLEONICA.” 2017. Web. 14 Dec 2019.

Vancouver:

Abbiati M. L'ESERCITO ITALIANO E LA CONQUISTA DELLA CATALOGNA (1808-1811).UNO STUDIO DI MILITARY EFFECTIVENESS NELL'EUROPA NAPOLEONICA. [Internet] [Thesis]. Università degli Studi di Milano; 2017. [cited 2019 Dec 14]. Available from: http://hdl.handle.net/2434/491761.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Abbiati M. L'ESERCITO ITALIANO E LA CONQUISTA DELLA CATALOGNA (1808-1811).UNO STUDIO DI MILITARY EFFECTIVENESS NELL'EUROPA NAPOLEONICA. [Thesis]. Università degli Studi di Milano; 2017. Available from: http://hdl.handle.net/2434/491761

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

.