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You searched for subject:(Fan pages). Showing records 1 – 3 of 3 total matches.

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NSYSU

1. Chang, Che-hao. An Analysis of key success factors on Facebook business fan pages.

Degree: Master, Business Management, 2014, NSYSU

With the rapid growth of network technology, from Web2.0, E-commerce, to the latest popular issue Social Commerce, thereâs a trend that thereâre more companies taking closely look in this area, and actively interacting with their consumers so as to gather the latest news, which is contrary to the past strategy the companies used. Nowadays, when it comes to website-designing, not only should they care about the fluency of the systems, but knowing how to interact with the users. For example, companies have to pay more attention to what the customers said and cared, and respond to their opinions as soon as possible. However, when designing the website, there are many factors that must be considered. So the problems arise, which factors should they care when running the website? Hence, in this study, Social commerce design model and other variables are discussed and selected to form the research model. The goal of the study is to find out the main factor that affect the performance of Facebook business fan page and usersâ participation. Samples of 250 collected by observing. The result showed that when operating the fan page, content profile, online question asking, news feed, connection, topic focus, participation and applications are the elements companies should focus on, so as to get best effect of the company. Based on the result, suggestions are as followed: Considering the different industry the company may in, those who want to manage the community website should find out the key operating element of the industry so as to raise the operating performance, and strengthen the relationships with the customers. Advisors/Committee Members: Tsai, Hsien-tang (chair), Kuo, Tsuang Y. (committee member), Lu, Iuan-yuan (committee member), Huei-Mei Liang (chair).

Subjects/Keywords: Social commerce; Social website KPI; Social commerce design model; Fan pages; Facebook

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chang, C. (2014). An Analysis of key success factors on Facebook business fan pages. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0513114-202620

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chang, Che-hao. “An Analysis of key success factors on Facebook business fan pages.” 2014. Thesis, NSYSU. Accessed September 16, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0513114-202620.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chang, Che-hao. “An Analysis of key success factors on Facebook business fan pages.” 2014. Web. 16 Sep 2019.

Vancouver:

Chang C. An Analysis of key success factors on Facebook business fan pages. [Internet] [Thesis]. NSYSU; 2014. [cited 2019 Sep 16]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0513114-202620.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chang C. An Analysis of key success factors on Facebook business fan pages. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0513114-202620

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Brigham Young University

2. Page, Tyler Grant. Testing the Pub Principle: A Look at Push and Pull Communication on Facebook.

Degree: MA, 2015, Brigham Young University

This research tests the value of push and pull communication on Facebook in the first effort to test the validity of the Pub Principle and Social Intrusion Theory. This theory explains how audiences engage in a tug-of-war with commercial forces during mass communication and that commercial messaging is ultimately dependent upon the acceptance or rejection of its intended audience. The pub principle explains that social media is unlike traditional mass media and that the rules commercial forces must play by are different than for other mass media. Using a mixed-method approach, this research confirms the validity of this principle and theory. It finds that Facebook users spend significantly less time looking at push content like paid advertisements than at pull content like fan pages. This research also shows that audiences prefer dealing with pull content over push content on Facebook. The Pub Principle and Social Intrusion Theory are therefore supported by this research.

Subjects/Keywords: social media; Facebook; eye tracking; advertisements; fan pages; push; pull; pub principle; social intrusion theory; marketing; communication; commercialization; Communication

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Page, T. G. (2015). Testing the Pub Principle: A Look at Push and Pull Communication on Facebook. (Masters Thesis). Brigham Young University. Retrieved from https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=7031&context=etd

Chicago Manual of Style (16th Edition):

Page, Tyler Grant. “Testing the Pub Principle: A Look at Push and Pull Communication on Facebook.” 2015. Masters Thesis, Brigham Young University. Accessed September 16, 2019. https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=7031&context=etd.

MLA Handbook (7th Edition):

Page, Tyler Grant. “Testing the Pub Principle: A Look at Push and Pull Communication on Facebook.” 2015. Web. 16 Sep 2019.

Vancouver:

Page TG. Testing the Pub Principle: A Look at Push and Pull Communication on Facebook. [Internet] [Masters thesis]. Brigham Young University; 2015. [cited 2019 Sep 16]. Available from: https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=7031&context=etd.

Council of Science Editors:

Page TG. Testing the Pub Principle: A Look at Push and Pull Communication on Facebook. [Masters Thesis]. Brigham Young University; 2015. Available from: https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=7031&context=etd


AUT University

3. Le, Trang. Branded Fan Pages and Brand Love: An Empirical Investigation .

Degree: AUT University

Brand love is critical in building customer-brand relationships. In today’s world where brands and its customers are connecting by social media channels, it is essential to understand how brand love is built on digital platforms. In this study, antecedents and influences of brand love branded Facebook Fan page will be investigated. The purpose of this study is to explore the influence of brand love on brand loyalty and e-loyalty on branded Facebook Fan page among young customers. Also, the study investigates if customers’ intention to react to a brand using like, share and comment functions on branded Facebook Fan page can cultivate their love to that brand and how those intention to react to the brand is cultivated by customers’ perception of self-congruity with brand. Quantitative research is chosen using an online survey to collect data from the young customers. Participants are mostly students from AUT classrooms and the Facebook group of international students in Auckland. The collected data is analysed using Factor Analysis and Structural Equation Models (SEM). From the data, it is found that there is a positive relationship between customers’ perception of self-congruity with brand to their intention to share and comment on branded Fan page content while customers’ perception of self-congruity with brand is found to have no impact on customers’ intention to like the content on a branded Fan page. The study also confirms the positive relationship between customers’ perception of self-congruity with brand and brand love as well as the relationship between brand love and brand loyalty. Interestingly, brand love is also confirmed to have an influence on e-loyalty, which is explained in this study as customers’ intention to patronise the branded Fan page. The main contribution of this study is proposing a new model in which customers’ reactions including like, share and comment on branded Facebook Fan page is suggested as an antecedent of brand love on the online context. At the same time, the study also suggests the concept of e-loyalty in this brand love research field. Those findings provide updating knowledge for brand marketers to build an efficient plan to manage the branded Facebook Fan page. Interesting content is important for brands to communicate the message and trigger young customers’ reactions on the posts. This can cultivate their love to the brand and in turn, encourage them to come back the page. Advisors/Committee Members: Glynn, Mark (advisor).

Subjects/Keywords: Branded Fan pages; brand love; Brand loyalty; e-Loyalty

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Le, T. (n.d.). Branded Fan Pages and Brand Love: An Empirical Investigation . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/12628

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Le, Trang. “Branded Fan Pages and Brand Love: An Empirical Investigation .” Thesis, AUT University. Accessed September 16, 2019. http://hdl.handle.net/10292/12628.

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Le, Trang. “Branded Fan Pages and Brand Love: An Empirical Investigation .” Web. 16 Sep 2019.

Note: this citation may be lacking information needed for this citation format:
No year of publication.

Vancouver:

Le T. Branded Fan Pages and Brand Love: An Empirical Investigation . [Internet] [Thesis]. AUT University; [cited 2019 Sep 16]. Available from: http://hdl.handle.net/10292/12628.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.

Council of Science Editors:

Le T. Branded Fan Pages and Brand Love: An Empirical Investigation . [Thesis]. AUT University; Available from: http://hdl.handle.net/10292/12628

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.

.