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You searched for subject:(Experiential marketing). Showing records 1 – 30 of 79 total matches.

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NSYSU

1. Cheng, Hsiang-ling. A Study of Experiential Marketing in Cultural and Creative Hotel âA Case of HotelDay+.

Degree: Master, Business Management, 2016, NSYSU

 Hotel industry is a highly competitive market in Taiwan and has been on the maturity period. All the hotels have their services on a certain… (more)

Subjects/Keywords: Experience; Experiential Marketing; Experiential Grid; Word-of-Mouth Marketing; Digital Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Cheng, H. (2016). A Study of Experiential Marketing in Cultural and Creative Hotel âA Case of HotelDay+. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0616116-122753

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Cheng, Hsiang-ling. “A Study of Experiential Marketing in Cultural and Creative Hotel âA Case of HotelDay+.” 2016. Thesis, NSYSU. Accessed November 19, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0616116-122753.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Cheng, Hsiang-ling. “A Study of Experiential Marketing in Cultural and Creative Hotel âA Case of HotelDay+.” 2016. Web. 19 Nov 2019.

Vancouver:

Cheng H. A Study of Experiential Marketing in Cultural and Creative Hotel âA Case of HotelDay+. [Internet] [Thesis]. NSYSU; 2016. [cited 2019 Nov 19]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0616116-122753.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Cheng H. A Study of Experiential Marketing in Cultural and Creative Hotel âA Case of HotelDay+. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0616116-122753

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

2. Rurale, Andrea. Experience consumption: an empirical research in historical house museums.

Degree: 2018, TDX

 In recent years, we have witnessed the rapid increase of the phenomenon of the so-called heritage tourism, a kind of tourism that follows the traces… (more)

Subjects/Keywords: marketing experiential; museum; house museums

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Rurale, A. (2018). Experience consumption: an empirical research in historical house museums. (Thesis). TDX. Retrieved from http://hdl.handle.net/10803/571669

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Rurale, Andrea. “Experience consumption: an empirical research in historical house museums.” 2018. Thesis, TDX. Accessed November 19, 2019. http://hdl.handle.net/10803/571669.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Rurale, Andrea. “Experience consumption: an empirical research in historical house museums.” 2018. Web. 19 Nov 2019.

Vancouver:

Rurale A. Experience consumption: an empirical research in historical house museums. [Internet] [Thesis]. TDX; 2018. [cited 2019 Nov 19]. Available from: http://hdl.handle.net/10803/571669.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Rurale A. Experience consumption: an empirical research in historical house museums. [Thesis]. TDX; 2018. Available from: http://hdl.handle.net/10803/571669

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Universitat de Valencia

3. Rurale, Andrea. Experience consumption: an empirical research in historical house museums .

Degree: 2017, Universitat de Valencia

 En los últimos años hemos presenciado un rápido incremento del denominado turismo cultural, un tipo de turismo que promueve la herencia de un pasado particularmente… (more)

Subjects/Keywords: marketing experiential; museum; house museums

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APA (6th Edition):

Rurale, A. (2017). Experience consumption: an empirical research in historical house museums . (Doctoral Dissertation). Universitat de Valencia. Retrieved from http://hdl.handle.net/10550/60752

Chicago Manual of Style (16th Edition):

Rurale, Andrea. “Experience consumption: an empirical research in historical house museums .” 2017. Doctoral Dissertation, Universitat de Valencia. Accessed November 19, 2019. http://hdl.handle.net/10550/60752.

MLA Handbook (7th Edition):

Rurale, Andrea. “Experience consumption: an empirical research in historical house museums .” 2017. Web. 19 Nov 2019.

Vancouver:

Rurale A. Experience consumption: an empirical research in historical house museums . [Internet] [Doctoral dissertation]. Universitat de Valencia; 2017. [cited 2019 Nov 19]. Available from: http://hdl.handle.net/10550/60752.

Council of Science Editors:

Rurale A. Experience consumption: an empirical research in historical house museums . [Doctoral Dissertation]. Universitat de Valencia; 2017. Available from: http://hdl.handle.net/10550/60752


NSYSU

4. Tsui , Ching-Wen. A Student of the Relationship Between Activity Event Experience and Place Identity : The Case of Kaohsiung National Stadium.

Degree: Master, Public Affairs Management, 2014, NSYSU

 Generally speaking, running a successful activity will not only accumulate the crowds for cities, increase the tourism income, enhance the opportunities of media exposure around… (more)

Subjects/Keywords: Place Identity; Experiential Module; Experiential Marketing; Kaohsiung National Stadium

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Tsui , C. (2014). A Student of the Relationship Between Activity Event Experience and Place Identity : The Case of Kaohsiung National Stadium. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0717114-214222

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Tsui , Ching-Wen. “A Student of the Relationship Between Activity Event Experience and Place Identity : The Case of Kaohsiung National Stadium.” 2014. Thesis, NSYSU. Accessed November 19, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0717114-214222.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Tsui , Ching-Wen. “A Student of the Relationship Between Activity Event Experience and Place Identity : The Case of Kaohsiung National Stadium.” 2014. Web. 19 Nov 2019.

Vancouver:

Tsui C. A Student of the Relationship Between Activity Event Experience and Place Identity : The Case of Kaohsiung National Stadium. [Internet] [Thesis]. NSYSU; 2014. [cited 2019 Nov 19]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0717114-214222.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Tsui C. A Student of the Relationship Between Activity Event Experience and Place Identity : The Case of Kaohsiung National Stadium. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0717114-214222

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Högskolan i Halmstad

5. Huang, Zhe. Experiential marketing by attributes of experience design for hotel APPs : An empirical study from China.

Degree: 2015, Högskolan i Halmstad

  Purpose: The research purpose is to assist hotel marketers in figuring out how to design an APP for hotel on the basis of current… (more)

Subjects/Keywords: Keywords: experiential marketing; experiential value; experience design; APP for hotel

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Huang, Z. (2015). Experiential marketing by attributes of experience design for hotel APPs : An empirical study from China. (Thesis). Högskolan i Halmstad. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-28874

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Huang, Zhe. “Experiential marketing by attributes of experience design for hotel APPs : An empirical study from China.” 2015. Thesis, Högskolan i Halmstad. Accessed November 19, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-28874.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Huang, Zhe. “Experiential marketing by attributes of experience design for hotel APPs : An empirical study from China.” 2015. Web. 19 Nov 2019.

Vancouver:

Huang Z. Experiential marketing by attributes of experience design for hotel APPs : An empirical study from China. [Internet] [Thesis]. Högskolan i Halmstad; 2015. [cited 2019 Nov 19]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-28874.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Huang Z. Experiential marketing by attributes of experience design for hotel APPs : An empirical study from China. [Thesis]. Högskolan i Halmstad; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-28874

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

6. Chu, Mei. A Two-Case Study On CSF Of Tourism Factory Through The Viewpoint Of Design Thinking.

Degree: Master, EMBA, 2013, NSYSU

 Development of social economy emerges a market of factory tourism industry. Once the factories are open to tourists, it provides a new interesting kind of… (more)

Subjects/Keywords: tourism; experiential marketing; design thinking; tourism factory

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chu, M. (2013). A Two-Case Study On CSF Of Tourism Factory Through The Viewpoint Of Design Thinking. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0616113-110422

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chu, Mei. “A Two-Case Study On CSF Of Tourism Factory Through The Viewpoint Of Design Thinking.” 2013. Thesis, NSYSU. Accessed November 19, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0616113-110422.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chu, Mei. “A Two-Case Study On CSF Of Tourism Factory Through The Viewpoint Of Design Thinking.” 2013. Web. 19 Nov 2019.

Vancouver:

Chu M. A Two-Case Study On CSF Of Tourism Factory Through The Viewpoint Of Design Thinking. [Internet] [Thesis]. NSYSU; 2013. [cited 2019 Nov 19]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0616113-110422.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chu M. A Two-Case Study On CSF Of Tourism Factory Through The Viewpoint Of Design Thinking. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0616113-110422

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


UCLA

7. Jiang, Li. How consumers react to the negative emotions of loss, embarrassment, and stress.

Degree: Management (MS/PHD), 2016, UCLA

 I present three essays that show how consumers react to the negative emotions of loss, embarrassment, and stress. For individual consumers, loss, embarrassment, and stress… (more)

Subjects/Keywords: Marketing; aging; embarrassment; emotions; experiential; loss; stress

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Jiang, L. (2016). How consumers react to the negative emotions of loss, embarrassment, and stress. (Thesis). UCLA. Retrieved from http://www.escholarship.org/uc/item/8w61b9zc

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Jiang, Li. “How consumers react to the negative emotions of loss, embarrassment, and stress.” 2016. Thesis, UCLA. Accessed November 19, 2019. http://www.escholarship.org/uc/item/8w61b9zc.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Jiang, Li. “How consumers react to the negative emotions of loss, embarrassment, and stress.” 2016. Web. 19 Nov 2019.

Vancouver:

Jiang L. How consumers react to the negative emotions of loss, embarrassment, and stress. [Internet] [Thesis]. UCLA; 2016. [cited 2019 Nov 19]. Available from: http://www.escholarship.org/uc/item/8w61b9zc.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Jiang L. How consumers react to the negative emotions of loss, embarrassment, and stress. [Thesis]. UCLA; 2016. Available from: http://www.escholarship.org/uc/item/8w61b9zc

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Universidade Nova

8. Karanja, Faith Ngina. How to increase and attract more tourists into Kenya throught experiental marketing.

Degree: 2015, Universidade Nova

 This marketing plan project is a culmination of extensive strategies with the use of experiential marketing to address issues confronting the Kenyan tourism industry in… (more)

Subjects/Keywords: Experiential marketing; Customer experience; Brand experience

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Karanja, F. N. (2015). How to increase and attract more tourists into Kenya throught experiental marketing. (Thesis). Universidade Nova. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/15229

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Karanja, Faith Ngina. “How to increase and attract more tourists into Kenya throught experiental marketing.” 2015. Thesis, Universidade Nova. Accessed November 19, 2019. http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/15229.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Karanja, Faith Ngina. “How to increase and attract more tourists into Kenya throught experiental marketing.” 2015. Web. 19 Nov 2019.

Vancouver:

Karanja FN. How to increase and attract more tourists into Kenya throught experiental marketing. [Internet] [Thesis]. Universidade Nova; 2015. [cited 2019 Nov 19]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/15229.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Karanja FN. How to increase and attract more tourists into Kenya throught experiental marketing. [Thesis]. Universidade Nova; 2015. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/15229

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

9. Li, Jiahao. Chinese Consumers’ Attitudes toward Experiential Marketing :The Case of IKEA.

Degree: Engineering and Business, 2016, University of Borås

  Currently, the experience economy, as a new form of economy is developing and following the service economy. The experiential marketing is the product of… (more)

Subjects/Keywords: experiential marketing; consumer behavior; IKEA; China

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Li, J. (2016). Chinese Consumers’ Attitudes toward Experiential Marketing :The Case of IKEA. (Thesis). University of Borås. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10019

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Li, Jiahao. “Chinese Consumers’ Attitudes toward Experiential Marketing :The Case of IKEA.” 2016. Thesis, University of Borås. Accessed November 19, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10019.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Li, Jiahao. “Chinese Consumers’ Attitudes toward Experiential Marketing :The Case of IKEA.” 2016. Web. 19 Nov 2019.

Vancouver:

Li J. Chinese Consumers’ Attitudes toward Experiential Marketing :The Case of IKEA. [Internet] [Thesis]. University of Borås; 2016. [cited 2019 Nov 19]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10019.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Li J. Chinese Consumers’ Attitudes toward Experiential Marketing :The Case of IKEA. [Thesis]. University of Borås; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10019

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


California State University – Sacramento

10. Auwinger, Holly M. Entertainment software and hardware industry : utilizing market research and experiential techniques.

Degree: M.B.A., Business Administration (Marketing, 2010, California State University – Sacramento

 Despite the expansion of target audience for the entertainment software and hardware industry through focused segmentation over the past three years, there is room for… (more)

Subjects/Keywords: Experiential marketing; Marketing; Software industry; Marketing research; Entertainment industry

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APA (6th Edition):

Auwinger, H. M. (2010). Entertainment software and hardware industry : utilizing market research and experiential techniques. (Masters Thesis). California State University – Sacramento. Retrieved from http://hdl.handle.net/10211.9/702

Chicago Manual of Style (16th Edition):

Auwinger, Holly M. “Entertainment software and hardware industry : utilizing market research and experiential techniques.” 2010. Masters Thesis, California State University – Sacramento. Accessed November 19, 2019. http://hdl.handle.net/10211.9/702.

MLA Handbook (7th Edition):

Auwinger, Holly M. “Entertainment software and hardware industry : utilizing market research and experiential techniques.” 2010. Web. 19 Nov 2019.

Vancouver:

Auwinger HM. Entertainment software and hardware industry : utilizing market research and experiential techniques. [Internet] [Masters thesis]. California State University – Sacramento; 2010. [cited 2019 Nov 19]. Available from: http://hdl.handle.net/10211.9/702.

Council of Science Editors:

Auwinger HM. Entertainment software and hardware industry : utilizing market research and experiential techniques. [Masters Thesis]. California State University – Sacramento; 2010. Available from: http://hdl.handle.net/10211.9/702


Linnaeus University

11. Strömberg, Marcus. Arenaboomen inom svensk fotboll : En studie om hur allsvenska fotbollsklubbar använder sig av olika marknadsföringsstrategier.

Degree: Organisation and Entrepreneurship, 2015, Linnaeus University

  Inledning Under många år har det varit svårt för fotbollsklubbarna i allsvenskan att locka publik till sina matcher och de senaste 10 åren har… (more)

Subjects/Keywords: Relationship marketing; Experiential marketing; Place marketing; Marknadsföring; Strategier; Fotbollsklubbar; Allsvenskan

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Strömberg, M. (2015). Arenaboomen inom svensk fotboll : En studie om hur allsvenska fotbollsklubbar använder sig av olika marknadsföringsstrategier. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-49317

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Strömberg, Marcus. “Arenaboomen inom svensk fotboll : En studie om hur allsvenska fotbollsklubbar använder sig av olika marknadsföringsstrategier.” 2015. Thesis, Linnaeus University. Accessed November 19, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-49317.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Strömberg, Marcus. “Arenaboomen inom svensk fotboll : En studie om hur allsvenska fotbollsklubbar använder sig av olika marknadsföringsstrategier.” 2015. Web. 19 Nov 2019.

Vancouver:

Strömberg M. Arenaboomen inom svensk fotboll : En studie om hur allsvenska fotbollsklubbar använder sig av olika marknadsföringsstrategier. [Internet] [Thesis]. Linnaeus University; 2015. [cited 2019 Nov 19]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-49317.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Strömberg M. Arenaboomen inom svensk fotboll : En studie om hur allsvenska fotbollsklubbar använder sig av olika marknadsföringsstrategier. [Thesis]. Linnaeus University; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-49317

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Linnaeus University

12. Grannesberger, Robin. Event Marketing som Marknadsinstrument : En fallstudie om Skanska.

Degree: Linnaeus School of Business and Economics, 2010, Linnaeus University

  As the title insinuate, this essay illustrate Event Marketing as a marketing instrument, and how it can be used as a tool to facilitate… (more)

Subjects/Keywords: Event marketing; Integrated Marketing Communications; Experiential Marketing; Brand Management; Relationship Marketing; Skanska; Business studies; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Grannesberger, R. (2010). Event Marketing som Marknadsinstrument : En fallstudie om Skanska. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-8085

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Grannesberger, Robin. “Event Marketing som Marknadsinstrument : En fallstudie om Skanska.” 2010. Thesis, Linnaeus University. Accessed November 19, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-8085.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Grannesberger, Robin. “Event Marketing som Marknadsinstrument : En fallstudie om Skanska.” 2010. Web. 19 Nov 2019.

Vancouver:

Grannesberger R. Event Marketing som Marknadsinstrument : En fallstudie om Skanska. [Internet] [Thesis]. Linnaeus University; 2010. [cited 2019 Nov 19]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-8085.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Grannesberger R. Event Marketing som Marknadsinstrument : En fallstudie om Skanska. [Thesis]. Linnaeus University; 2010. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-8085

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

13. Lee , Sheng-hsien. A study on attractive quality and experiential marketing of restaurantsï¼An empirical case of 85°C Bakery Café.

Degree: Master, Business Management, 2014, NSYSU

 Gourmet Master Co. Ltd. (85°C), a leading franchise brand in catering industry, was funded in 2003 in Taiwan. And by means of its creationary franchise… (more)

Subjects/Keywords: Service Quality; Marketing; Attractive Quality; Motivation; Experiential Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lee , S. (2014). A study on attractive quality and experiential marketing of restaurantsï¼An empirical case of 85°C Bakery Café. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0810114-165224

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lee , Sheng-hsien. “A study on attractive quality and experiential marketing of restaurantsï¼An empirical case of 85°C Bakery Café.” 2014. Thesis, NSYSU. Accessed November 19, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0810114-165224.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lee , Sheng-hsien. “A study on attractive quality and experiential marketing of restaurantsï¼An empirical case of 85°C Bakery Café.” 2014. Web. 19 Nov 2019.

Vancouver:

Lee S. A study on attractive quality and experiential marketing of restaurantsï¼An empirical case of 85°C Bakery Café. [Internet] [Thesis]. NSYSU; 2014. [cited 2019 Nov 19]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0810114-165224.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lee S. A study on attractive quality and experiential marketing of restaurantsï¼An empirical case of 85°C Bakery Café. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0810114-165224

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

14. Snakers, Elsa. Does experiential marketing affect the behavior of luxury goods' consumers?.

Degree: Umeå School of Business, 2010, Umeå University

  Nowadays we are in a very competitive market where products have all very sustainable competitive advantages. It is difficult to find the difference between… (more)

Subjects/Keywords: marketing experiential marketing affect luxury; Business studies; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Snakers, E. (2010). Does experiential marketing affect the behavior of luxury goods' consumers?. (Thesis). Umeå University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-35801

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Snakers, Elsa. “Does experiential marketing affect the behavior of luxury goods' consumers?.” 2010. Thesis, Umeå University. Accessed November 19, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-35801.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Snakers, Elsa. “Does experiential marketing affect the behavior of luxury goods' consumers?.” 2010. Web. 19 Nov 2019.

Vancouver:

Snakers E. Does experiential marketing affect the behavior of luxury goods' consumers?. [Internet] [Thesis]. Umeå University; 2010. [cited 2019 Nov 19]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-35801.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Snakers E. Does experiential marketing affect the behavior of luxury goods' consumers?. [Thesis]. Umeå University; 2010. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-35801

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

15. Reto, Natasha Sofia Pereira. O Event-Marketing como estratégia de comunicação de marcas.

Degree: 2012, Escola Superior de Hotelaria e Turismo do Estoril

Perante um mercado cada vez mais competitivo e global, onde os canais de comunicação estão massificados e os consumidores partilham entre si informações sobre as… (more)

Subjects/Keywords: Event-Marketing; marketing Experiencial; Brand Awareness; Evento; Marca; Experiential Marketing; Brand Awareness; Brand

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Reto, N. S. P. (2012). O Event-Marketing como estratégia de comunicação de marcas. (Thesis). Escola Superior de Hotelaria e Turismo do Estoril. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/4460

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Reto, Natasha Sofia Pereira. “O Event-Marketing como estratégia de comunicação de marcas.” 2012. Thesis, Escola Superior de Hotelaria e Turismo do Estoril. Accessed November 19, 2019. https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/4460.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Reto, Natasha Sofia Pereira. “O Event-Marketing como estratégia de comunicação de marcas.” 2012. Web. 19 Nov 2019.

Vancouver:

Reto NSP. O Event-Marketing como estratégia de comunicação de marcas. [Internet] [Thesis]. Escola Superior de Hotelaria e Turismo do Estoril; 2012. [cited 2019 Nov 19]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/4460.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Reto NSP. O Event-Marketing como estratégia de comunicação de marcas. [Thesis]. Escola Superior de Hotelaria e Turismo do Estoril; 2012. Available from: https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/4460

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Temple University

16. Masterson, Ashley. Older and Weaker or Older and Wiser: Exploring the Drivers of Performance Differences in Young and Old Adults on Experiential Learning Tasks in the Presence of Veridical Feedback.

Degree: PhD, 2016, Temple University

Business Administration/Marketing

This dissertation proposes that while traditional cognitive psychology literature suggests that cognitive function decreases with age, these decreases are dependent on the types… (more)

Subjects/Keywords: Marketing;

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Masterson, A. (2016). Older and Weaker or Older and Wiser: Exploring the Drivers of Performance Differences in Young and Old Adults on Experiential Learning Tasks in the Presence of Veridical Feedback. (Doctoral Dissertation). Temple University. Retrieved from http://digital.library.temple.edu/u?/p245801coll10,400624

Chicago Manual of Style (16th Edition):

Masterson, Ashley. “Older and Weaker or Older and Wiser: Exploring the Drivers of Performance Differences in Young and Old Adults on Experiential Learning Tasks in the Presence of Veridical Feedback.” 2016. Doctoral Dissertation, Temple University. Accessed November 19, 2019. http://digital.library.temple.edu/u?/p245801coll10,400624.

MLA Handbook (7th Edition):

Masterson, Ashley. “Older and Weaker or Older and Wiser: Exploring the Drivers of Performance Differences in Young and Old Adults on Experiential Learning Tasks in the Presence of Veridical Feedback.” 2016. Web. 19 Nov 2019.

Vancouver:

Masterson A. Older and Weaker or Older and Wiser: Exploring the Drivers of Performance Differences in Young and Old Adults on Experiential Learning Tasks in the Presence of Veridical Feedback. [Internet] [Doctoral dissertation]. Temple University; 2016. [cited 2019 Nov 19]. Available from: http://digital.library.temple.edu/u?/p245801coll10,400624.

Council of Science Editors:

Masterson A. Older and Weaker or Older and Wiser: Exploring the Drivers of Performance Differences in Young and Old Adults on Experiential Learning Tasks in the Presence of Veridical Feedback. [Doctoral Dissertation]. Temple University; 2016. Available from: http://digital.library.temple.edu/u?/p245801coll10,400624


Brunel University

17. Ueacharoenkit, Supawan. Experiential marketing : a consumption of fantasies, feelings and fun : an investigation of the relationship between brand experience and loyalty within the context of the luxury cosmetics sector in Thailand.

Degree: 2013, Brunel University

 The concept of ‘brand experience’ has evolved as an essential area of study within the brand management and marketing discipline. Despite the importance of (and… (more)

Subjects/Keywords: 338.7; Cosmetic; Thailand; Consumer loyalty; Brand experience; Experiential marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ueacharoenkit, S. (2013). Experiential marketing : a consumption of fantasies, feelings and fun : an investigation of the relationship between brand experience and loyalty within the context of the luxury cosmetics sector in Thailand. (Doctoral Dissertation). Brunel University. Retrieved from http://bura.brunel.ac.uk/handle/2438/7535 ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.575669

Chicago Manual of Style (16th Edition):

Ueacharoenkit, Supawan. “Experiential marketing : a consumption of fantasies, feelings and fun : an investigation of the relationship between brand experience and loyalty within the context of the luxury cosmetics sector in Thailand.” 2013. Doctoral Dissertation, Brunel University. Accessed November 19, 2019. http://bura.brunel.ac.uk/handle/2438/7535 ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.575669.

MLA Handbook (7th Edition):

Ueacharoenkit, Supawan. “Experiential marketing : a consumption of fantasies, feelings and fun : an investigation of the relationship between brand experience and loyalty within the context of the luxury cosmetics sector in Thailand.” 2013. Web. 19 Nov 2019.

Vancouver:

Ueacharoenkit S. Experiential marketing : a consumption of fantasies, feelings and fun : an investigation of the relationship between brand experience and loyalty within the context of the luxury cosmetics sector in Thailand. [Internet] [Doctoral dissertation]. Brunel University; 2013. [cited 2019 Nov 19]. Available from: http://bura.brunel.ac.uk/handle/2438/7535 ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.575669.

Council of Science Editors:

Ueacharoenkit S. Experiential marketing : a consumption of fantasies, feelings and fun : an investigation of the relationship between brand experience and loyalty within the context of the luxury cosmetics sector in Thailand. [Doctoral Dissertation]. Brunel University; 2013. Available from: http://bura.brunel.ac.uk/handle/2438/7535 ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.575669


NSYSU

18. Lee, Hsiang-Yun. Build emotional brand identity through experiential marketing-case research haute couture FU.

Degree: Master, Business Management, 2002, NSYSU

 This thesis will discuss the two popular issues recently, which are brand identity and experiential marketing. In addition, raising a strategic experiential model to examine… (more)

Subjects/Keywords: experiential marketing; brand identity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lee, H. (2002). Build emotional brand identity through experiential marketing-case research haute couture FU. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0608102-154455

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lee, Hsiang-Yun. “Build emotional brand identity through experiential marketing-case research haute couture FU.” 2002. Thesis, NSYSU. Accessed November 19, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0608102-154455.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lee, Hsiang-Yun. “Build emotional brand identity through experiential marketing-case research haute couture FU.” 2002. Web. 19 Nov 2019.

Vancouver:

Lee H. Build emotional brand identity through experiential marketing-case research haute couture FU. [Internet] [Thesis]. NSYSU; 2002. [cited 2019 Nov 19]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0608102-154455.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lee H. Build emotional brand identity through experiential marketing-case research haute couture FU. [Thesis]. NSYSU; 2002. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0608102-154455

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

19. LIN, WAN-TIN. A Study on Experiential Marketing and Revisit Intention at Pier-2 Art Centre.

Degree: Master, Business Management, 2014, NSYSU

 In recent years, the Taiwanese Government encourages and supports to the cultural and creative industries for the expecting to develop more creative talents and citizens.… (more)

Subjects/Keywords: Satisfaction; Experiential Marketing; Revisit Intention; Pier-2 Art Centre

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

LIN, W. (2014). A Study on Experiential Marketing and Revisit Intention at Pier-2 Art Centre. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0512114-011138

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

LIN, WAN-TIN. “A Study on Experiential Marketing and Revisit Intention at Pier-2 Art Centre.” 2014. Thesis, NSYSU. Accessed November 19, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0512114-011138.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

LIN, WAN-TIN. “A Study on Experiential Marketing and Revisit Intention at Pier-2 Art Centre.” 2014. Web. 19 Nov 2019.

Vancouver:

LIN W. A Study on Experiential Marketing and Revisit Intention at Pier-2 Art Centre. [Internet] [Thesis]. NSYSU; 2014. [cited 2019 Nov 19]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0512114-011138.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

LIN W. A Study on Experiential Marketing and Revisit Intention at Pier-2 Art Centre. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0512114-011138

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

20. Su, Chen-yun. A Preliminary Study of Key Success Factors of Sharing Service.

Degree: Master, Business Management, 2015, NSYSU

 Sharing economy is an emerging issue in recent years. Though sharing economy flourishing in foreign country, there are still a lot of platforms with complete… (more)

Subjects/Keywords: experiential marketing; social capital; collaborative consumption; Sharing economy; business model

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Su, C. (2015). A Preliminary Study of Key Success Factors of Sharing Service. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0524115-161345

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Su, Chen-yun. “A Preliminary Study of Key Success Factors of Sharing Service.” 2015. Thesis, NSYSU. Accessed November 19, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0524115-161345.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Su, Chen-yun. “A Preliminary Study of Key Success Factors of Sharing Service.” 2015. Web. 19 Nov 2019.

Vancouver:

Su C. A Preliminary Study of Key Success Factors of Sharing Service. [Internet] [Thesis]. NSYSU; 2015. [cited 2019 Nov 19]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0524115-161345.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Su C. A Preliminary Study of Key Success Factors of Sharing Service. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0524115-161345

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

21. Huang, Shiang-wen. A Study on the Influence of Environmental Landscape Perception and Experiential Marketing on Tourists Revisit Intentionï¼A Study of the Aimen Beach Recreation Area.

Degree: Master, Public Affairs Management, 2016, NSYSU

 Along with the increasing in people's leisure time and disposable income , as well as seashore areas open to the public for the past few… (more)

Subjects/Keywords: Penghu Aimen Beach; Environmental perception; Experiential marketing; Revisit intention

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Huang, S. (2016). A Study on the Influence of Environmental Landscape Perception and Experiential Marketing on Tourists Revisit Intentionï¼A Study of the Aimen Beach Recreation Area. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1015114-200124

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Huang, Shiang-wen. “A Study on the Influence of Environmental Landscape Perception and Experiential Marketing on Tourists Revisit Intentionï¼A Study of the Aimen Beach Recreation Area.” 2016. Thesis, NSYSU. Accessed November 19, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1015114-200124.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Huang, Shiang-wen. “A Study on the Influence of Environmental Landscape Perception and Experiential Marketing on Tourists Revisit Intentionï¼A Study of the Aimen Beach Recreation Area.” 2016. Web. 19 Nov 2019.

Vancouver:

Huang S. A Study on the Influence of Environmental Landscape Perception and Experiential Marketing on Tourists Revisit Intentionï¼A Study of the Aimen Beach Recreation Area. [Internet] [Thesis]. NSYSU; 2016. [cited 2019 Nov 19]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1015114-200124.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Huang S. A Study on the Influence of Environmental Landscape Perception and Experiential Marketing on Tourists Revisit Intentionï¼A Study of the Aimen Beach Recreation Area. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1015114-200124

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

22. Chen, Yi-Lung. A study of the Relationship Among Experiential Marketing, Customerâs Loyalty , Perceived Risk on Purchase Intentionï¼A Case Study of NIKE Running Activity.

Degree: Master, Business Management, 2015, NSYSU

 In the beginning of 2014, Color Run led to Road running mania. There are more than 400 running activity are held in Taiwan. For many… (more)

Subjects/Keywords: NIKE; Purchase Intention; Perceived Risk; Experiential Marketing; Customerâs Loyalty

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chen, Y. (2015). A study of the Relationship Among Experiential Marketing, Customerâs Loyalty , Perceived Risk on Purchase Intentionï¼A Case Study of NIKE Running Activity. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0113115-215415

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chen, Yi-Lung. “A study of the Relationship Among Experiential Marketing, Customerâs Loyalty , Perceived Risk on Purchase Intentionï¼A Case Study of NIKE Running Activity.” 2015. Thesis, NSYSU. Accessed November 19, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0113115-215415.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chen, Yi-Lung. “A study of the Relationship Among Experiential Marketing, Customerâs Loyalty , Perceived Risk on Purchase Intentionï¼A Case Study of NIKE Running Activity.” 2015. Web. 19 Nov 2019.

Vancouver:

Chen Y. A study of the Relationship Among Experiential Marketing, Customerâs Loyalty , Perceived Risk on Purchase Intentionï¼A Case Study of NIKE Running Activity. [Internet] [Thesis]. NSYSU; 2015. [cited 2019 Nov 19]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0113115-215415.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen Y. A study of the Relationship Among Experiential Marketing, Customerâs Loyalty , Perceived Risk on Purchase Intentionï¼A Case Study of NIKE Running Activity. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0113115-215415

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Loughborough University

23. Lai, Cheng-Hao. An evaluation of the influence of experiential marketing on spectators' behaviour in the Taiwanese professional baseball league.

Degree: PhD, 2014, Loughborough University

 The relationships between service quality, consumer satisfaction, and loyalty have been widely discussed in the service marketing literature, but there is still an ongoing debate… (more)

Subjects/Keywords: 796.357068; Experiential marketing; Consumer experience; Consumer satisfaction; Consumer loyalty

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lai, C. (2014). An evaluation of the influence of experiential marketing on spectators' behaviour in the Taiwanese professional baseball league. (Doctoral Dissertation). Loughborough University. Retrieved from https://dspace.lboro.ac.uk/2134/14896 ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.617869

Chicago Manual of Style (16th Edition):

Lai, Cheng-Hao. “An evaluation of the influence of experiential marketing on spectators' behaviour in the Taiwanese professional baseball league.” 2014. Doctoral Dissertation, Loughborough University. Accessed November 19, 2019. https://dspace.lboro.ac.uk/2134/14896 ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.617869.

MLA Handbook (7th Edition):

Lai, Cheng-Hao. “An evaluation of the influence of experiential marketing on spectators' behaviour in the Taiwanese professional baseball league.” 2014. Web. 19 Nov 2019.

Vancouver:

Lai C. An evaluation of the influence of experiential marketing on spectators' behaviour in the Taiwanese professional baseball league. [Internet] [Doctoral dissertation]. Loughborough University; 2014. [cited 2019 Nov 19]. Available from: https://dspace.lboro.ac.uk/2134/14896 ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.617869.

Council of Science Editors:

Lai C. An evaluation of the influence of experiential marketing on spectators' behaviour in the Taiwanese professional baseball league. [Doctoral Dissertation]. Loughborough University; 2014. Available from: https://dspace.lboro.ac.uk/2134/14896 ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.617869


Queensland University of Technology

24. Mulcahy, Rory Francis. A game of balance and disguise: Examining experiential value and game attributes in social marketing m-games.

Degree: 2015, Queensland University of Technology

Experiential value is an important driver of customer repeat behaviour and is necessary for achieving sustained behaviour. Understanding the value gained by consumers is particularly… (more)

Subjects/Keywords: m-games; experiential value; game attributes; social marketing; technology

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APA (6th Edition):

Mulcahy, R. F. (2015). A game of balance and disguise: Examining experiential value and game attributes in social marketing m-games. (Thesis). Queensland University of Technology. Retrieved from https://eprints.qut.edu.au/87830/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Mulcahy, Rory Francis. “A game of balance and disguise: Examining experiential value and game attributes in social marketing m-games.” 2015. Thesis, Queensland University of Technology. Accessed November 19, 2019. https://eprints.qut.edu.au/87830/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Mulcahy, Rory Francis. “A game of balance and disguise: Examining experiential value and game attributes in social marketing m-games.” 2015. Web. 19 Nov 2019.

Vancouver:

Mulcahy RF. A game of balance and disguise: Examining experiential value and game attributes in social marketing m-games. [Internet] [Thesis]. Queensland University of Technology; 2015. [cited 2019 Nov 19]. Available from: https://eprints.qut.edu.au/87830/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Mulcahy RF. A game of balance and disguise: Examining experiential value and game attributes in social marketing m-games. [Thesis]. Queensland University of Technology; 2015. Available from: https://eprints.qut.edu.au/87830/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Queensland University of Technology

25. Zainuddin, Nadia. Value co-creation in social marketing wellness services.

Degree: 2011, Queensland University of Technology

 Customer perceived value is concerned with the experiences of consumers when using a service and is often referred to in the context of service provision… (more)

Subjects/Keywords: social marketing; experiential value; value co-creation; wellness services

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Zainuddin, N. (2011). Value co-creation in social marketing wellness services. (Thesis). Queensland University of Technology. Retrieved from https://eprints.qut.edu.au/47995/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Zainuddin, Nadia. “Value co-creation in social marketing wellness services.” 2011. Thesis, Queensland University of Technology. Accessed November 19, 2019. https://eprints.qut.edu.au/47995/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Zainuddin, Nadia. “Value co-creation in social marketing wellness services.” 2011. Web. 19 Nov 2019.

Vancouver:

Zainuddin N. Value co-creation in social marketing wellness services. [Internet] [Thesis]. Queensland University of Technology; 2011. [cited 2019 Nov 19]. Available from: https://eprints.qut.edu.au/47995/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Zainuddin N. Value co-creation in social marketing wellness services. [Thesis]. Queensland University of Technology; 2011. Available from: https://eprints.qut.edu.au/47995/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Halmstad University

26. COUASME, Mathilde. Airlines experiential marketing: gaining and retaining customers : Case studies of British Airways, SAS, Air France, Easy jet and KLM.

Degree: Engineering and Science, 2016, Halmstad University

  Title: Airlines experiential marketing: gaining and retaining customers Research Question: How do airlines use the experiential marketing to gain and retain consumers? Supervisor: Venilton… (more)

Subjects/Keywords: Airlines; experiential marketing; experience; loyalty; sense; emotions; feeling

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

COUASME, M. (2016). Airlines experiential marketing: gaining and retaining customers : Case studies of British Airways, SAS, Air France, Easy jet and KLM. (Thesis). Halmstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31687

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

COUASME, Mathilde. “Airlines experiential marketing: gaining and retaining customers : Case studies of British Airways, SAS, Air France, Easy jet and KLM.” 2016. Thesis, Halmstad University. Accessed November 19, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31687.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

COUASME, Mathilde. “Airlines experiential marketing: gaining and retaining customers : Case studies of British Airways, SAS, Air France, Easy jet and KLM.” 2016. Web. 19 Nov 2019.

Vancouver:

COUASME M. Airlines experiential marketing: gaining and retaining customers : Case studies of British Airways, SAS, Air France, Easy jet and KLM. [Internet] [Thesis]. Halmstad University; 2016. [cited 2019 Nov 19]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31687.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

COUASME M. Airlines experiential marketing: gaining and retaining customers : Case studies of British Airways, SAS, Air France, Easy jet and KLM. [Thesis]. Halmstad University; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31687

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Liberty University

27. Delaney, William. Student Perceptions of the Online Customer Experience: A Phenomenological Investigation of the Behavioral and Experiential Factors that Influence Online Student Retention.

Degree: 2018, Liberty University

 The acquisition of the accounts blended and online students experienced formed the foundation for this phenomenological investigation. Emanating from the foundation, the findings of the… (more)

Subjects/Keywords: Customer Experience; Game Mechanics; Competitive Advantage; Experiential Learning; Online; Business; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Delaney, W. (2018). Student Perceptions of the Online Customer Experience: A Phenomenological Investigation of the Behavioral and Experiential Factors that Influence Online Student Retention. (Doctoral Dissertation). Liberty University. Retrieved from https://digitalcommons.liberty.edu/doctoral/1956

Chicago Manual of Style (16th Edition):

Delaney, William. “Student Perceptions of the Online Customer Experience: A Phenomenological Investigation of the Behavioral and Experiential Factors that Influence Online Student Retention.” 2018. Doctoral Dissertation, Liberty University. Accessed November 19, 2019. https://digitalcommons.liberty.edu/doctoral/1956.

MLA Handbook (7th Edition):

Delaney, William. “Student Perceptions of the Online Customer Experience: A Phenomenological Investigation of the Behavioral and Experiential Factors that Influence Online Student Retention.” 2018. Web. 19 Nov 2019.

Vancouver:

Delaney W. Student Perceptions of the Online Customer Experience: A Phenomenological Investigation of the Behavioral and Experiential Factors that Influence Online Student Retention. [Internet] [Doctoral dissertation]. Liberty University; 2018. [cited 2019 Nov 19]. Available from: https://digitalcommons.liberty.edu/doctoral/1956.

Council of Science Editors:

Delaney W. Student Perceptions of the Online Customer Experience: A Phenomenological Investigation of the Behavioral and Experiential Factors that Influence Online Student Retention. [Doctoral Dissertation]. Liberty University; 2018. Available from: https://digitalcommons.liberty.edu/doctoral/1956


Loughborough University

28. Lai, Cheng-Hao. An evaluation of the influence of experiential marketing on spectators' behaviour in the Taiwanese professional baseball league.

Degree: PhD, 2014, Loughborough University

 The relationships between service quality, consumer satisfaction, and loyalty have been widely discussed in the service marketing literature, but there is still an ongoing debate… (more)

Subjects/Keywords: 796.357068; Experiential marketing; Consumer experience; Consumer satisfaction; Consumer loyalty

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lai, C. (2014). An evaluation of the influence of experiential marketing on spectators' behaviour in the Taiwanese professional baseball league. (Doctoral Dissertation). Loughborough University. Retrieved from http://hdl.handle.net/2134/14896

Chicago Manual of Style (16th Edition):

Lai, Cheng-Hao. “An evaluation of the influence of experiential marketing on spectators' behaviour in the Taiwanese professional baseball league.” 2014. Doctoral Dissertation, Loughborough University. Accessed November 19, 2019. http://hdl.handle.net/2134/14896.

MLA Handbook (7th Edition):

Lai, Cheng-Hao. “An evaluation of the influence of experiential marketing on spectators' behaviour in the Taiwanese professional baseball league.” 2014. Web. 19 Nov 2019.

Vancouver:

Lai C. An evaluation of the influence of experiential marketing on spectators' behaviour in the Taiwanese professional baseball league. [Internet] [Doctoral dissertation]. Loughborough University; 2014. [cited 2019 Nov 19]. Available from: http://hdl.handle.net/2134/14896.

Council of Science Editors:

Lai C. An evaluation of the influence of experiential marketing on spectators' behaviour in the Taiwanese professional baseball league. [Doctoral Dissertation]. Loughborough University; 2014. Available from: http://hdl.handle.net/2134/14896

29. Erick William Pereira. Análise da relação entre cenários temáticos de restaurantes e a satisfação do consumidor.

Degree: 2011, Universidade do Vale do Itajaí

 Avaliando o crescimento do setor de serviços no Brasil é possível verificar que ainda existe um enorme campo de estudo sobre o assunto, principalmente em… (more)

Subjects/Keywords: Satisfação do consumidor; Satisfaction; Themed Environments; Experiential Marketing; Satisfação; Ambientes Temáticos; Marketing Experiencial; ADMINISTRACAO

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Pereira, E. W. (2011). Análise da relação entre cenários temáticos de restaurantes e a satisfação do consumidor. (Thesis). Universidade do Vale do Itajaí. Retrieved from http://www6.univali.br/tede/tde_busca/arquivo.php?codArquivo=962

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Pereira, Erick William. “Análise da relação entre cenários temáticos de restaurantes e a satisfação do consumidor.” 2011. Thesis, Universidade do Vale do Itajaí. Accessed November 19, 2019. http://www6.univali.br/tede/tde_busca/arquivo.php?codArquivo=962.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Pereira, Erick William. “Análise da relação entre cenários temáticos de restaurantes e a satisfação do consumidor.” 2011. Web. 19 Nov 2019.

Vancouver:

Pereira EW. Análise da relação entre cenários temáticos de restaurantes e a satisfação do consumidor. [Internet] [Thesis]. Universidade do Vale do Itajaí; 2011. [cited 2019 Nov 19]. Available from: http://www6.univali.br/tede/tde_busca/arquivo.php?codArquivo=962.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pereira EW. Análise da relação entre cenários temáticos de restaurantes e a satisfação do consumidor. [Thesis]. Universidade do Vale do Itajaí; 2011. Available from: http://www6.univali.br/tede/tde_busca/arquivo.php?codArquivo=962

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

30. Costa, Ana Luísa da Silva. Viagens pela música: a ideia.

Degree: 2013, Technical University of Lisbon

Trabalho de Projecto para obtenção do grau de mestre em Comunicação Social, com especialização em Comunicação estratégica

Music as a form of expression is inherent… (more)

Subjects/Keywords: Turismo Musical; Marketing Experiencial; Viagens; Festivais de música; Musical tourism; Experiential marketing; Travel; Music festivals

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Costa, A. L. d. S. (2013). Viagens pela música: a ideia. (Thesis). Technical University of Lisbon. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/6175

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Costa, Ana Luísa da Silva. “Viagens pela música: a ideia.” 2013. Thesis, Technical University of Lisbon. Accessed November 19, 2019. http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/6175.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Costa, Ana Luísa da Silva. “Viagens pela música: a ideia.” 2013. Web. 19 Nov 2019.

Vancouver:

Costa ALdS. Viagens pela música: a ideia. [Internet] [Thesis]. Technical University of Lisbon; 2013. [cited 2019 Nov 19]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/6175.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Costa ALdS. Viagens pela música: a ideia. [Thesis]. Technical University of Lisbon; 2013. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/6175

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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