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You searched for subject:(Equity bank ltd). Showing records 1 – 2 of 2 total matches.

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University of Nairobi

1. Gathai, Elizabeth. Innovation strategies adopted by Equity bank ltd .

Degree: 2009, University of Nairobi

Innovation is management discipline, which focuses on the organization's mission, searches for unique opportunities, determines whether they fit the organization's strategic direction, defines " the measures for success, and continually reassesses opportunities (Gaynor, 2002), Gaynor (2002) commented that innovation does not require genius, but it does require a system-wide dedication to pursue unique opportunities. Drucker (1998) is very explicit in stating that innovation is work rather than genius; successful innovation requires hard, focused, and purposeful work. This study sought to establish innovative strategies adopted by equity bank, to determine organizational and technological factors affecting adoption of innovative strategies at equity bank and to establish the Challenges and key success factors to adoption of innovative strategies at equity bank. The study used a case study design. This was because study seeks to identify the innovative strategies at Equity Bank, a case study design was deemed the best design to fulfill the objectives of the study. primary data was collected using an interview guide and the respondents targeted were senior managers and heads of finance, risk management, information technology operations, human resources, marketing, product developemnet ,treasury ,admisration , communications ,Credit ,alternative delivery channels ,compliance and audit,special projects and trade finanace departments. Data was then analysed useng content analysis. From the findings, the study found that for Equity Bank to improve its performance, it adopted ~ some innovative strategies use of technology to break geographical barriers [ATM, Points of Sale, Eazy2417, Agency model -HSNP] , use of staff wh~' understand culture, language and values of the people they serve to break cultural and language barrier [posting staff to their native areas], creating and nurturing strong customer tailored products, environmental analysis and response to changes, aggressive marketing campaign ,creating loyalty of the stakeholders and leveraging on technology to create innovative delivery channels. Vlll The bank also faced some challenges in adopting these innovation strategies but the bank had some coping strategies to these challenges. Therefore the study recommends that for successful adoption of innovation strategies in Equity bank, the bank should ensure that the top management fully supports the adoption of the strategies, the staff should also be encouraged and the benefits of innovation strategies should be made clear to all staff, the bank should invest in regular training of its staff so that they can offer the best services to the customers and also so " that they can possess the necessary knowledge and skills for the adoption of innovation strategies and also there should be co-operation between the seniors and the general staff and also between the departments for successful adoption of innovation strategies in the bank

Subjects/Keywords: Equity bank ltd

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Gathai, E. (2009). Innovation strategies adopted by Equity bank ltd . (Thesis). University of Nairobi. Retrieved from http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/23628

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Gathai, Elizabeth. “Innovation strategies adopted by Equity bank ltd .” 2009. Thesis, University of Nairobi. Accessed July 10, 2020. http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/23628.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Gathai, Elizabeth. “Innovation strategies adopted by Equity bank ltd .” 2009. Web. 10 Jul 2020.

Vancouver:

Gathai E. Innovation strategies adopted by Equity bank ltd . [Internet] [Thesis]. University of Nairobi; 2009. [cited 2020 Jul 10]. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/23628.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Gathai E. Innovation strategies adopted by Equity bank ltd . [Thesis]. University of Nairobi; 2009. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/23628

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Nairobi

2. Walekhwa, Teresa N. The effect of strategic business partnerships between Equity Bank Ltd and its partners on marketing decisions .

Degree: 2011, University of Nairobi

This study was conducted with the objective of determining how strategic partnerships influence marketing decisions by Equity Bank and its partners. It also set out to establish the nature of partnerships formed between Equity Bank and its main partners as at December 2010. To achieve the objectives, a case study was carried out where primary data was collected from five respondents with the aid of an interview guide. The primary data collected through the personally administered structured guide was thereafter analyzed. The analysis was carried out through content analysis. The findings of the data led to some key findings that Equity Bank and its partners have engaged in many partnerships and that indeed strategic partnerships do have an effect on marketing decisions. The main reasons for entering into partnerships were to increase customer base and to increase value for customers by giving or granting access to more products and services that the individual firms had no competencies in. The main nature of alliances formed was strategic equity alliances. In this arrangement no firm loses its identity to the other because complete integration is not a feature in equity alliances. The study concluded that strategic alliances influence most if not all of marketing decisions a firm makes. Firms that engage in strategic partnerships registered increased growth in customer base as well as having more satisfied customers. In addition the firms realized increased value for customers, increased brand reputation as well as achieved increased innovation of new products and services. A few challenges such as poor handling of customer care queries, system failures, fraud, discontentment by partners were encountered that caused firms to draw beneficial lessons too for future partnership agreements. The study thus concluded that strategic v partnerships should be used more aggressively as a strategy in the increased competitive business scene. Areas of further research identified included recommendations for research studies to be carried out on Agency Banking in commercial banks.

Subjects/Keywords: effect; strategic business partnerships; equity bank ltd; partners; marketing decisions

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Walekhwa, T. N. (2011). The effect of strategic business partnerships between Equity Bank Ltd and its partners on marketing decisions . (Thesis). University of Nairobi. Retrieved from http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/12656

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Walekhwa, Teresa N. “The effect of strategic business partnerships between Equity Bank Ltd and its partners on marketing decisions .” 2011. Thesis, University of Nairobi. Accessed July 10, 2020. http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/12656.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Walekhwa, Teresa N. “The effect of strategic business partnerships between Equity Bank Ltd and its partners on marketing decisions .” 2011. Web. 10 Jul 2020.

Vancouver:

Walekhwa TN. The effect of strategic business partnerships between Equity Bank Ltd and its partners on marketing decisions . [Internet] [Thesis]. University of Nairobi; 2011. [cited 2020 Jul 10]. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/12656.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Walekhwa TN. The effect of strategic business partnerships between Equity Bank Ltd and its partners on marketing decisions . [Thesis]. University of Nairobi; 2011. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/12656

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

.