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You searched for subject:(Economy private labels). Showing records 1 – 2 of 2 total matches.

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Arizona State University

1. Pasirayi, Simbarashe. Global Perspective of Private Labels Success: The Function of Manufacturer Power, Retailer Strategy and Consumer Conduct.

Degree: Agribusiness, 2016, Arizona State University

Private label growth in emerging markets has not kept pace with the growth in private labels elsewhere. For instance, in Europe and North America, private labels now constitute an average of 35% of total retail market share, compared to emerging markets, where market shares vary between 1% and 8 %. This dissertation examines the possibility that differences in private-label performance between developed and emerging economies is not driven by one mechanism, but arises from a variety of sources, both structural, and behavioral. Specifically, I focus on manufacturers’ market power, retailers’ private label portfolio strategies, and consumers’ perceptions of private labels. In most emerging economies, national brand manufacturers tend to be the sole producers of private labels. As a result, manufacturers have inherent market power and can deter retailers from pursuing aggressive private label strategies, which results in low private label market shares. Moreover, some retailers in emerging economies now carry their private labels as part of a multi-tiered portfolio. However, a small price-gap between the quality tiers results in high intraportfolio competition leading to cannibalization and lower private label market shares. Last, private label market shares in emerging economies may be smaller than in developed economies because low-income households prefer higher priced national brands. This counterintuitive phenomenon is driven by two interrelated factors. First, social influence implies that low-income households are upward-comparing, they contrast themselves with high-income households whom they believe are better-off. Because higher-income households purchase national brands, upward-comparisons lead to a preference for national brands. Second, low income households are unknowledgeable about private label advancements hence they prefer national brands.

Subjects/Keywords: Marketing; Business administration; Brand Portfolio; Emerging economy; Low income; Private labels

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Pasirayi, S. (2016). Global Perspective of Private Labels Success: The Function of Manufacturer Power, Retailer Strategy and Consumer Conduct. (Doctoral Dissertation). Arizona State University. Retrieved from http://repository.asu.edu/items/40347

Chicago Manual of Style (16th Edition):

Pasirayi, Simbarashe. “Global Perspective of Private Labels Success: The Function of Manufacturer Power, Retailer Strategy and Consumer Conduct.” 2016. Doctoral Dissertation, Arizona State University. Accessed April 06, 2020. http://repository.asu.edu/items/40347.

MLA Handbook (7th Edition):

Pasirayi, Simbarashe. “Global Perspective of Private Labels Success: The Function of Manufacturer Power, Retailer Strategy and Consumer Conduct.” 2016. Web. 06 Apr 2020.

Vancouver:

Pasirayi S. Global Perspective of Private Labels Success: The Function of Manufacturer Power, Retailer Strategy and Consumer Conduct. [Internet] [Doctoral dissertation]. Arizona State University; 2016. [cited 2020 Apr 06]. Available from: http://repository.asu.edu/items/40347.

Council of Science Editors:

Pasirayi S. Global Perspective of Private Labels Success: The Function of Manufacturer Power, Retailer Strategy and Consumer Conduct. [Doctoral Dissertation]. Arizona State University; 2016. Available from: http://repository.asu.edu/items/40347


Technical University of Lisbon

2. Martins, Marisa Cristina Brás. Percepção de marcas de distribuidor versus marcas de fabricante: uma aproximação neurocientífica com eye tracking e ressonância magnética funcional.

Degree: 2013, Technical University of Lisbon

O presente estudo visa compreender melhor a percepção dos consumidores em relação às marcas de fabricante e às marcas de distribuidor na categoria de produtos alimentar, bem como a influência do factor preço. Para tal, desenhou-se uma experiência em duas etapas onde os participantes foram estimulados com produtos de marca de distribuidor e de fabricante com o preço real e com o preço manipulado. Esta organização permitiu estudar a influência dos dois factores que supostamente estão interligados: tipo de marca e preço. As marcas de distribuidor encontram-se divididas em marcas miméticas, cujos produtos não têm o nome da loja e o aspecto visual é muito idêntico às marcas de fabricante, e em marcas de primeiro preço, cuja embalagem é muito simplista, os preços mais baixos e também não ostentam o nome do distribuidor. É por isso questionável se os consumidores as reconhecem e como as percepcionam. Para responder a estas questões utilizamos o método de Eye Tracking. Na segunda etapa deste estudo, os participantes foram sujeitos a exames de Ressonância Magnética ao cérebro enquanto tomavam as suas decisões de compra, agora apenas com marcas de fabricante e marcas de distribuidor com o nome da loja. O objectivo foi descobrir se há diferenças nas áreas do cérebro que são recrutadas quando os consumidores optam por comprar um produto de marca de fabricante em detrimento de um produto de marca de distribuidor, e analisar separadamente o efeito do factor preço nessas decisões.

The goal of this study is to realize the consumer's perception towards national brands and own label brands of alimentary products as well as the influence of the price. In order to clarify this subject, this study had two stages where the participants were facing national brands and own label brands with the realistic and manipulated prices. This case allows us to study the influence between two important factors: brand and price. The own label brands are separated in mimetic retailer brands and economy private labels. The first one, mimetic retailer brands, is recognized because the packaging it similar to the national brands but not exhibit the name of the retailer in the package. Economy private labels it's the opposite, having a simplistic packaging with a less image value and with lower prices. With these two types of brands we tried to evaluating the consumer perceptions, using the Eye Tracking method. In the second stage of this study, participants were subjected to functional magnetic resonance scans of the brain while they were taking their buying decisions, just in the present of towards national brands and own label brands, with the name of the store. The aim of this medical exam was discover if there are differences in the brain that can suffer some kind of processing when the consumer make the decision between national brands and own label brands, and understand the influence of the price in this process.

Advisors/Committee Members: Santos, José Paulo Neves Correia Marques dos.

Subjects/Keywords: Marcas; Marcas de Distribuidor; Comportamento do consumidor; National brands; Own label brands; Mimetic retailer brands; Economy private labels; Eye Tracking

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Martins, M. C. B. (2013). Percepção de marcas de distribuidor versus marcas de fabricante: uma aproximação neurocientífica com eye tracking e ressonância magnética funcional. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/15936

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Martins, Marisa Cristina Brás. “Percepção de marcas de distribuidor versus marcas de fabricante: uma aproximação neurocientífica com eye tracking e ressonância magnética funcional.” 2013. Thesis, Technical University of Lisbon. Accessed April 06, 2020. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/15936.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Martins, Marisa Cristina Brás. “Percepção de marcas de distribuidor versus marcas de fabricante: uma aproximação neurocientífica com eye tracking e ressonância magnética funcional.” 2013. Web. 06 Apr 2020.

Vancouver:

Martins MCB. Percepção de marcas de distribuidor versus marcas de fabricante: uma aproximação neurocientífica com eye tracking e ressonância magnética funcional. [Internet] [Thesis]. Technical University of Lisbon; 2013. [cited 2020 Apr 06]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/15936.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Martins MCB. Percepção de marcas de distribuidor versus marcas de fabricante: uma aproximação neurocientífica com eye tracking e ressonância magnética funcional. [Thesis]. Technical University of Lisbon; 2013. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/15936

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

.