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Uppsala University

1. Norblad, Lars. Mot en beskrivning av miljömedvetna konsumenters informationsbehov.

Degree: ALM, 2009, Uppsala University

Abstract The aim of this Master thesis is to explore why some Swedes want to consume”eco-friendly” and whether this fact gives rise to articulated information needs. Two possible explanations for this ”eco conscious” consumption are being tested, either if it is based on a normative belief that it is the right thing to do if you, as a consumer, want to do something about the environmental degradation, or that it is a reaction to a perceived risk, due to the environmental degradation. The method chosen by the author in this thesis is a qualitative text analysis of five Swedish journals. The author also tries to find articulated expressions for information needs based on the will to consume ”eco friendly” that could either be a result of a perceived risk or a feeling of normative rightness. The findings of this thesis are the following: the opinion among Swedish consumers that it is normatively right to select products perceived to be good for the environment, is the most commonly expressed in the  material examined followed by the view that they (the consumers) need more information as to what products to chose if the they are to satisfy their “environmental ambitions”.  

Subjects/Keywords: Ecologically conscious consumers; Information needs; Habermas; The universal pragmatism; Miljömedvetna konsumenter; Informationsbehov; Habermas; Universalpragmatiken

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Norblad, L. (2009). Mot en beskrivning av miljömedvetna konsumenters informationsbehov. (Thesis). Uppsala University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-106029

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Norblad, Lars. “Mot en beskrivning av miljömedvetna konsumenters informationsbehov.” 2009. Thesis, Uppsala University. Accessed October 20, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-106029.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Norblad, Lars. “Mot en beskrivning av miljömedvetna konsumenters informationsbehov.” 2009. Web. 20 Oct 2019.

Vancouver:

Norblad L. Mot en beskrivning av miljömedvetna konsumenters informationsbehov. [Internet] [Thesis]. Uppsala University; 2009. [cited 2019 Oct 20]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-106029.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Norblad L. Mot en beskrivning av miljömedvetna konsumenters informationsbehov. [Thesis]. Uppsala University; 2009. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-106029

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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