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You searched for subject:(Destination Selection Loyalty). One record found.

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Royal Roads University

1. Lee Rosen, Donna. Mapping motivations for a Canadian leisure experience : impact of social media engagement .

Degree: 2017, Royal Roads University

Mapping Motivations for a Canadian Leisure Experience seeks to reveal the impact social media has on the leisure tourist experience in Canada. Desired experiences vary from generation to generation. How influential are informally generated images shared through modern day technology such as social media forums to the leisure experience of a tourist? Does the impact override or align with the formal marketing message intended by destination marketing professionals? Are tourist expectations inflated as a result of communications via social media? Are experiences deflated due to hyper-communication? Are people too involved with their devices to enjoy or be present during the lived moments that make up their tourist experiences? This report offers an analysis of the impact of social media engagement during the leisure experience on the experience itself through a qualitative discourse of perceptions, posted social media images and text as shared by Australian Millennials as they travel and experience the Canadian leisure landscape. This analysis generates informative data on the relationship between Millennials, their leisure journey, and social media delivering a social media engagement theory that is applicable to future research that seeks to gain further insight into the effects of social media on leisure and travel.

Subjects/Keywords: Destination Selection/Loyalty; Marketing; Millennials; Social Media/eWOM; Tourism; Tourist Experience

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lee Rosen, D. (2017). Mapping motivations for a Canadian leisure experience : impact of social media engagement . (Thesis). Royal Roads University. Retrieved from http://hdl.handle.net/10613/4893

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lee Rosen, Donna. “Mapping motivations for a Canadian leisure experience : impact of social media engagement .” 2017. Thesis, Royal Roads University. Accessed November 30, 2020. http://hdl.handle.net/10613/4893.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lee Rosen, Donna. “Mapping motivations for a Canadian leisure experience : impact of social media engagement .” 2017. Web. 30 Nov 2020.

Vancouver:

Lee Rosen D. Mapping motivations for a Canadian leisure experience : impact of social media engagement . [Internet] [Thesis]. Royal Roads University; 2017. [cited 2020 Nov 30]. Available from: http://hdl.handle.net/10613/4893.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lee Rosen D. Mapping motivations for a Canadian leisure experience : impact of social media engagement . [Thesis]. Royal Roads University; 2017. Available from: http://hdl.handle.net/10613/4893

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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