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You searched for subject:(DVD players). Showing records 1 – 2 of 2 total matches.

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University of Florida

1. Rice, Dan. Consumer Sensitivity to Bundle Context How Bundle Comparison Affects Bundle Attractiveness.

Degree: PhD, Business Administration - Marketing, 2008, University of Florida

How does context affect consumers' reaction to product bundles? This research demonstrates that consumers are sensitive to both distributional and compositional information in the contextual set. I show that the evaluations of particular product bundles vary depending on how other products are bundled together, even when the set of contextual products is held constant. These context effects change how the target bundles are perceived, producing systematic reversals in bundle preference. I argue that these effects are due to effortful comparisons between bundles. Consistent with this account, I find that increasing the difficulty of bundle comparisons moderates the process by which consumers use bundle context. When cognitive load is high or contextual comparisons involve both bundles and single products, consumers use a heuristic in which the best product is substituted for the entire bundle. ( en ) Advisors/Committee Members: Cooke, Alan D. (committee chair), Lutz, Richard J. (committee member), Janiszewski, Chris A. (committee member), Alba, Joseph W. (committee member), Romano, Richard E. (committee member).

Subjects/Keywords: Consumer psychology; Consumer research; Diaries; DVD players; Heuristics; Marketing; Mental stimulation; Psychological assessment; Social psychology; Tradeoffs

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Rice, D. (2008). Consumer Sensitivity to Bundle Context How Bundle Comparison Affects Bundle Attractiveness. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0022358

Chicago Manual of Style (16th Edition):

Rice, Dan. “Consumer Sensitivity to Bundle Context How Bundle Comparison Affects Bundle Attractiveness.” 2008. Doctoral Dissertation, University of Florida. Accessed July 21, 2019. http://ufdc.ufl.edu/UFE0022358.

MLA Handbook (7th Edition):

Rice, Dan. “Consumer Sensitivity to Bundle Context How Bundle Comparison Affects Bundle Attractiveness.” 2008. Web. 21 Jul 2019.

Vancouver:

Rice D. Consumer Sensitivity to Bundle Context How Bundle Comparison Affects Bundle Attractiveness. [Internet] [Doctoral dissertation]. University of Florida; 2008. [cited 2019 Jul 21]. Available from: http://ufdc.ufl.edu/UFE0022358.

Council of Science Editors:

Rice D. Consumer Sensitivity to Bundle Context How Bundle Comparison Affects Bundle Attractiveness. [Doctoral Dissertation]. University of Florida; 2008. Available from: http://ufdc.ufl.edu/UFE0022358


California State University – San Bernardino

2. Garza, Jesus Mario Torres. Entertainics.

Degree: MSin Computer Science, School of Computer Science and Engineering, 2003, California State University – San Bernardino

Entertainics is a web-based software application used to gather information about DVD players from several web-sites on the internet. The purpose of this software is to help users search for DVD players in a faster and easier way, by avoiding the navigation on every web-site that contains this product.

Subjects/Keywords: Web search engines; World Wide Web  – Subject access; DVD players; User interfaces (Computer systems); Electronic information resource searching; Cataloging of computer network resources; Data Storage Systems; Software Engineering

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Garza, J. M. T. (2003). Entertainics. (Thesis). California State University – San Bernardino. Retrieved from http://scholarworks.lib.csusb.edu/etd-project/39

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Garza, Jesus Mario Torres. “Entertainics.” 2003. Thesis, California State University – San Bernardino. Accessed July 21, 2019. http://scholarworks.lib.csusb.edu/etd-project/39.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Garza, Jesus Mario Torres. “Entertainics.” 2003. Web. 21 Jul 2019.

Vancouver:

Garza JMT. Entertainics. [Internet] [Thesis]. California State University – San Bernardino; 2003. [cited 2019 Jul 21]. Available from: http://scholarworks.lib.csusb.edu/etd-project/39.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Garza JMT. Entertainics. [Thesis]. California State University – San Bernardino; 2003. Available from: http://scholarworks.lib.csusb.edu/etd-project/39

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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