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You searched for subject:(Customer equity). Showing records 1 – 30 of 90 total matches.

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Queensland University of Technology

1. Carr, Anthony A. Customer equity management : the impact of strategy drivers and customer data management on customer equity outcomes.

Degree: 2013, Queensland University of Technology

 This research contributes to the field of customer equity by examining how important the strategy drivers of consumption and customer data management are in contributing… (more)

Subjects/Keywords: Customer Equity; Customer Equity Management; Customer Equity Measurement; Customer Lifetime Value; Customer Relationship Management

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Carr, A. A. (2013). Customer equity management : the impact of strategy drivers and customer data management on customer equity outcomes. (Thesis). Queensland University of Technology. Retrieved from https://eprints.qut.edu.au/62010/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Carr, Anthony A. “Customer equity management : the impact of strategy drivers and customer data management on customer equity outcomes.” 2013. Thesis, Queensland University of Technology. Accessed July 08, 2020. https://eprints.qut.edu.au/62010/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Carr, Anthony A. “Customer equity management : the impact of strategy drivers and customer data management on customer equity outcomes.” 2013. Web. 08 Jul 2020.

Vancouver:

Carr AA. Customer equity management : the impact of strategy drivers and customer data management on customer equity outcomes. [Internet] [Thesis]. Queensland University of Technology; 2013. [cited 2020 Jul 08]. Available from: https://eprints.qut.edu.au/62010/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Carr AA. Customer equity management : the impact of strategy drivers and customer data management on customer equity outcomes. [Thesis]. Queensland University of Technology; 2013. Available from: https://eprints.qut.edu.au/62010/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Universidade do Rio Grande do Sul

2. Lima, Mauricio Pozzebon de. Estimando o valor da clientela : existe modelo dependência?.

Degree: 2018, Universidade do Rio Grande do Sul

A questão da produtividade das atividades de marketing é um antigo debate da disciplina, porém ganhou destaque nos anos 1990 a partir de uma conjuntura… (more)

Subjects/Keywords: Customer equity; Valor do cliente (Customer equity); Gestão estratégica; Customer lifetime value; Customer management

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lima, M. P. d. (2018). Estimando o valor da clientela : existe modelo dependência?. (Thesis). Universidade do Rio Grande do Sul. Retrieved from http://hdl.handle.net/10183/180094

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lima, Mauricio Pozzebon de. “Estimando o valor da clientela : existe modelo dependência?.” 2018. Thesis, Universidade do Rio Grande do Sul. Accessed July 08, 2020. http://hdl.handle.net/10183/180094.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lima, Mauricio Pozzebon de. “Estimando o valor da clientela : existe modelo dependência?.” 2018. Web. 08 Jul 2020.

Vancouver:

Lima MPd. Estimando o valor da clientela : existe modelo dependência?. [Internet] [Thesis]. Universidade do Rio Grande do Sul; 2018. [cited 2020 Jul 08]. Available from: http://hdl.handle.net/10183/180094.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lima MPd. Estimando o valor da clientela : existe modelo dependência?. [Thesis]. Universidade do Rio Grande do Sul; 2018. Available from: http://hdl.handle.net/10183/180094

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Open Universiteit Nederland

3. Tielemans-Mugenyte, V. Supply chain integration on customer equity .

Degree: 2011, Open Universiteit Nederland

this thesis investigates how a firm's supply chain responsiveness and customer equity drivers affect customer equity. In fact it concentrates on the factors that affect customer equity positively.

Subjects/Keywords: customer equity; supply chain integration; customer equity drivers

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APA (6th Edition):

Tielemans-Mugenyte, V. (2011). Supply chain integration on customer equity . (Masters Thesis). Open Universiteit Nederland. Retrieved from http://hdl.handle.net/1820/3549

Chicago Manual of Style (16th Edition):

Tielemans-Mugenyte, V. “Supply chain integration on customer equity .” 2011. Masters Thesis, Open Universiteit Nederland. Accessed July 08, 2020. http://hdl.handle.net/1820/3549.

MLA Handbook (7th Edition):

Tielemans-Mugenyte, V. “Supply chain integration on customer equity .” 2011. Web. 08 Jul 2020.

Vancouver:

Tielemans-Mugenyte V. Supply chain integration on customer equity . [Internet] [Masters thesis]. Open Universiteit Nederland; 2011. [cited 2020 Jul 08]. Available from: http://hdl.handle.net/1820/3549.

Council of Science Editors:

Tielemans-Mugenyte V. Supply chain integration on customer equity . [Masters Thesis]. Open Universiteit Nederland; 2011. Available from: http://hdl.handle.net/1820/3549


Oklahoma State University

4. Park, Yumi. Study of Market Segmentation Management in the Hotel Industry: A Customer Equity Approach.

Degree: School of Hotel and Restaurant Administration, 2009, Oklahoma State University

 The focus of the current study was to evaluate whether the Customer Equity based segmentation approach has an effect on customer equity in the hotel… (more)

Subjects/Keywords: action plans; customer equity; customer equity management; customer lifetime value; market segmentation; marketing effort responsiveness

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Park, Y. (2009). Study of Market Segmentation Management in the Hotel Industry: A Customer Equity Approach. (Thesis). Oklahoma State University. Retrieved from http://hdl.handle.net/11244/9695

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Park, Yumi. “Study of Market Segmentation Management in the Hotel Industry: A Customer Equity Approach.” 2009. Thesis, Oklahoma State University. Accessed July 08, 2020. http://hdl.handle.net/11244/9695.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Park, Yumi. “Study of Market Segmentation Management in the Hotel Industry: A Customer Equity Approach.” 2009. Web. 08 Jul 2020.

Vancouver:

Park Y. Study of Market Segmentation Management in the Hotel Industry: A Customer Equity Approach. [Internet] [Thesis]. Oklahoma State University; 2009. [cited 2020 Jul 08]. Available from: http://hdl.handle.net/11244/9695.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Park Y. Study of Market Segmentation Management in the Hotel Industry: A Customer Equity Approach. [Thesis]. Oklahoma State University; 2009. Available from: http://hdl.handle.net/11244/9695

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Oklahoma State University

5. Park, Yumi. Study of Market Segmentation Management in the Hotel Industry: a Customer Equity Approach.

Degree: School of Hotel and Restaurant Administration, 2009, Oklahoma State University

 The focus of the current study was to evaluate whether the Customer Equity based segmentation approach has an effect on customer equity in the hotel… (more)

Subjects/Keywords: action plans; customer equity; customer equity management; customer lifetime value; market segmentation; marketin

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Park, Y. (2009). Study of Market Segmentation Management in the Hotel Industry: a Customer Equity Approach. (Thesis). Oklahoma State University. Retrieved from http://hdl.handle.net/11244/7267

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Park, Yumi. “Study of Market Segmentation Management in the Hotel Industry: a Customer Equity Approach.” 2009. Thesis, Oklahoma State University. Accessed July 08, 2020. http://hdl.handle.net/11244/7267.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Park, Yumi. “Study of Market Segmentation Management in the Hotel Industry: a Customer Equity Approach.” 2009. Web. 08 Jul 2020.

Vancouver:

Park Y. Study of Market Segmentation Management in the Hotel Industry: a Customer Equity Approach. [Internet] [Thesis]. Oklahoma State University; 2009. [cited 2020 Jul 08]. Available from: http://hdl.handle.net/11244/7267.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Park Y. Study of Market Segmentation Management in the Hotel Industry: a Customer Equity Approach. [Thesis]. Oklahoma State University; 2009. Available from: http://hdl.handle.net/11244/7267

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Universidade do Rio Grande do Sul

6. Birck, Alan Rodrigues. Drivers de Customer Equity e vendas futuras : uma aplicação do modelo de Vogel, Evanschitzky, Ramasesham no B2B.

Degree: 2013, Universidade do Rio Grande do Sul

Em um ambiente em que o marketing busca formas de avaliar os impactos de suas ações, Vogel, Evanschitzky e Ramaseshan (2008) sugerem que o uso… (more)

Subjects/Keywords: Marketing; Valor do cliente (Customer equity); Marketing metrics; Valor da marca; Customer equity; Value equity; Brand equity; Relationship equity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Birck, A. R. (2013). Drivers de Customer Equity e vendas futuras : uma aplicação do modelo de Vogel, Evanschitzky, Ramasesham no B2B. (Thesis). Universidade do Rio Grande do Sul. Retrieved from http://hdl.handle.net/10183/101506

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Birck, Alan Rodrigues. “Drivers de Customer Equity e vendas futuras : uma aplicação do modelo de Vogel, Evanschitzky, Ramasesham no B2B.” 2013. Thesis, Universidade do Rio Grande do Sul. Accessed July 08, 2020. http://hdl.handle.net/10183/101506.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Birck, Alan Rodrigues. “Drivers de Customer Equity e vendas futuras : uma aplicação do modelo de Vogel, Evanschitzky, Ramasesham no B2B.” 2013. Web. 08 Jul 2020.

Vancouver:

Birck AR. Drivers de Customer Equity e vendas futuras : uma aplicação do modelo de Vogel, Evanschitzky, Ramasesham no B2B. [Internet] [Thesis]. Universidade do Rio Grande do Sul; 2013. [cited 2020 Jul 08]. Available from: http://hdl.handle.net/10183/101506.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Birck AR. Drivers de Customer Equity e vendas futuras : uma aplicação do modelo de Vogel, Evanschitzky, Ramasesham no B2B. [Thesis]. Universidade do Rio Grande do Sul; 2013. Available from: http://hdl.handle.net/10183/101506

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Universidade do Rio Grande do Sul

7. Lima, Mauricio Pozzebon de. A relação entre Customer equity e capitalização de mercado no setor de telecomunicação brasileiro.

Degree: 2012, Universidade do Rio Grande do Sul

O moderno conceito de marketing, visto como filosofia empresarial, defende que a empresa deve ser centralizada no cliente, ou seja, ter todas as suas atividades… (more)

Subjects/Keywords: Marketing; Valor do cliente (Customer equity); Capitalização de mercado; Customer equity; Empresa; Customer lifetime value; Marketing; Customer relationship management

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lima, M. P. d. (2012). A relação entre Customer equity e capitalização de mercado no setor de telecomunicação brasileiro. (Thesis). Universidade do Rio Grande do Sul. Retrieved from http://hdl.handle.net/10183/55129

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lima, Mauricio Pozzebon de. “A relação entre Customer equity e capitalização de mercado no setor de telecomunicação brasileiro.” 2012. Thesis, Universidade do Rio Grande do Sul. Accessed July 08, 2020. http://hdl.handle.net/10183/55129.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lima, Mauricio Pozzebon de. “A relação entre Customer equity e capitalização de mercado no setor de telecomunicação brasileiro.” 2012. Web. 08 Jul 2020.

Vancouver:

Lima MPd. A relação entre Customer equity e capitalização de mercado no setor de telecomunicação brasileiro. [Internet] [Thesis]. Universidade do Rio Grande do Sul; 2012. [cited 2020 Jul 08]. Available from: http://hdl.handle.net/10183/55129.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lima MPd. A relação entre Customer equity e capitalização de mercado no setor de telecomunicação brasileiro. [Thesis]. Universidade do Rio Grande do Sul; 2012. Available from: http://hdl.handle.net/10183/55129

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

8. Liu, Jung- Fang. The Brand mold and sustaining- A Case of les enphants O brand.

Degree: Master, EMBA, 2013, NSYSU

 With economic development, along with the international competition, and network shopping booming, the consumer could purchase the commodity by way of the characteristic of network… (more)

Subjects/Keywords: Brand mold; brand equity; Customer eguity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Liu, J. F. (2013). The Brand mold and sustaining- A Case of les enphants O brand. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0510113-210721

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Liu, Jung- Fang. “The Brand mold and sustaining- A Case of les enphants O brand.” 2013. Thesis, NSYSU. Accessed July 08, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0510113-210721.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Liu, Jung- Fang. “The Brand mold and sustaining- A Case of les enphants O brand.” 2013. Web. 08 Jul 2020.

Vancouver:

Liu JF. The Brand mold and sustaining- A Case of les enphants O brand. [Internet] [Thesis]. NSYSU; 2013. [cited 2020 Jul 08]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0510113-210721.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Liu JF. The Brand mold and sustaining- A Case of les enphants O brand. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0510113-210721

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Pretoria

9. Pienaar, Nico. The role relationship benefits have on customer equity in the business-to-business environment.

Degree: MBA, Gordon Institute of Business Science (GIBS), 2013, University of Pretoria

 This study aims to extend previous research studies investigating drivers of customer equity in a business-to-business environment. The study also aims to address the role… (more)

Subjects/Keywords: UCTD; Customer Equity; Brand Equity; Business-to-Business (B2B)

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Pienaar, N. (2013). The role relationship benefits have on customer equity in the business-to-business environment. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/41987

Chicago Manual of Style (16th Edition):

Pienaar, Nico. “The role relationship benefits have on customer equity in the business-to-business environment.” 2013. Masters Thesis, University of Pretoria. Accessed July 08, 2020. http://hdl.handle.net/2263/41987.

MLA Handbook (7th Edition):

Pienaar, Nico. “The role relationship benefits have on customer equity in the business-to-business environment.” 2013. Web. 08 Jul 2020.

Vancouver:

Pienaar N. The role relationship benefits have on customer equity in the business-to-business environment. [Internet] [Masters thesis]. University of Pretoria; 2013. [cited 2020 Jul 08]. Available from: http://hdl.handle.net/2263/41987.

Council of Science Editors:

Pienaar N. The role relationship benefits have on customer equity in the business-to-business environment. [Masters Thesis]. University of Pretoria; 2013. Available from: http://hdl.handle.net/2263/41987


Universidade Nova

10. Henriques, Miguel Pio Leal. Customer Lifetime Value: a framework for application in the insurance industry - Building a Business Process to Generate and Maintain an Automatic Estimation Agent.

Degree: 2013, Universidade Nova

Research Project submited as partial fulfilment for the Master Degree in Statistics and Information Management

In recent years the topic of Customer Lifetime Value (CLV)… (more)

Subjects/Keywords: Customer Lifetime Value; Customer Equity; Framework; Business process; Insurance Industry

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Henriques, M. P. L. (2013). Customer Lifetime Value: a framework for application in the insurance industry - Building a Business Process to Generate and Maintain an Automatic Estimation Agent. (Thesis). Universidade Nova. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/10501

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Henriques, Miguel Pio Leal. “Customer Lifetime Value: a framework for application in the insurance industry - Building a Business Process to Generate and Maintain an Automatic Estimation Agent.” 2013. Thesis, Universidade Nova. Accessed July 08, 2020. http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/10501.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Henriques, Miguel Pio Leal. “Customer Lifetime Value: a framework for application in the insurance industry - Building a Business Process to Generate and Maintain an Automatic Estimation Agent.” 2013. Web. 08 Jul 2020.

Vancouver:

Henriques MPL. Customer Lifetime Value: a framework for application in the insurance industry - Building a Business Process to Generate and Maintain an Automatic Estimation Agent. [Internet] [Thesis]. Universidade Nova; 2013. [cited 2020 Jul 08]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/10501.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Henriques MPL. Customer Lifetime Value: a framework for application in the insurance industry - Building a Business Process to Generate and Maintain an Automatic Estimation Agent. [Thesis]. Universidade Nova; 2013. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/10501

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

11. Alexandre, Victor Manuel Mónica Monteiro. Customer valuation model: applied to a foodservice commodities supplier.

Degree: 2012, RCAAP

Mestrado em Gestão

In last few years, terms like customer centric organization; customer focused strategies; customer metrics and customer value assessment have became buzzwords in… (more)

Subjects/Keywords: Customer lifetime value (CLV); Value drivers; Complementary scoring model; Customer equity; Customer capital; Farm frites

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Alexandre, V. M. M. M. (2012). Customer valuation model: applied to a foodservice commodities supplier. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/4610

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Alexandre, Victor Manuel Mónica Monteiro. “Customer valuation model: applied to a foodservice commodities supplier.” 2012. Thesis, RCAAP. Accessed July 08, 2020. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/4610.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Alexandre, Victor Manuel Mónica Monteiro. “Customer valuation model: applied to a foodservice commodities supplier.” 2012. Web. 08 Jul 2020.

Vancouver:

Alexandre VMMM. Customer valuation model: applied to a foodservice commodities supplier. [Internet] [Thesis]. RCAAP; 2012. [cited 2020 Jul 08]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/4610.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Alexandre VMMM. Customer valuation model: applied to a foodservice commodities supplier. [Thesis]. RCAAP; 2012. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/4610

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Universidade do Rio Grande do Sul

12. Lima, Amanda Ferreira de. O Customer equity e a capitalização de mercado no setor financeiro.

Degree: 2012, Universidade do Rio Grande do Sul

Recentes pesquisas no campo do Marketing têm apresentado resultados demonstrando que estratégias baseadas em elevar o Valor Vitalício dos Clientes (CLV) podem ter um impacto… (more)

Subjects/Keywords: Valor do cliente (Customer equity); Marketing; Capitalização de mercado; Customer lifetime value; Mercado financeiro; Customer equity

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lima, A. F. d. (2012). O Customer equity e a capitalização de mercado no setor financeiro. (Thesis). Universidade do Rio Grande do Sul. Retrieved from http://hdl.handle.net/10183/55127

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lima, Amanda Ferreira de. “O Customer equity e a capitalização de mercado no setor financeiro.” 2012. Thesis, Universidade do Rio Grande do Sul. Accessed July 08, 2020. http://hdl.handle.net/10183/55127.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lima, Amanda Ferreira de. “O Customer equity e a capitalização de mercado no setor financeiro.” 2012. Web. 08 Jul 2020.

Vancouver:

Lima AFd. O Customer equity e a capitalização de mercado no setor financeiro. [Internet] [Thesis]. Universidade do Rio Grande do Sul; 2012. [cited 2020 Jul 08]. Available from: http://hdl.handle.net/10183/55127.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lima AFd. O Customer equity e a capitalização de mercado no setor financeiro. [Thesis]. Universidade do Rio Grande do Sul; 2012. Available from: http://hdl.handle.net/10183/55127

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Universidade do Rio Grande do Sul

13. Silveira, Rodrigo Heldt. O valor futuro de cada cliente : estimação do Customer Lifetime Value.

Degree: 2014, Universidade do Rio Grande do Sul

A capacidade de o marketing mensurar e comunicar o valor de suas atividades e investimentos tem sido uma das prioridades de pesquisa na área nos… (more)

Subjects/Keywords: Customer lifetime value; Valor do cliente (Customer equity); Customer equity; Marketing de relacionamento; Segmentação de mercado; Customer segmentation; Bayesian estimation; Data augmentation

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Silveira, R. H. (2014). O valor futuro de cada cliente : estimação do Customer Lifetime Value. (Thesis). Universidade do Rio Grande do Sul. Retrieved from http://hdl.handle.net/10183/105060

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Silveira, Rodrigo Heldt. “O valor futuro de cada cliente : estimação do Customer Lifetime Value.” 2014. Thesis, Universidade do Rio Grande do Sul. Accessed July 08, 2020. http://hdl.handle.net/10183/105060.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Silveira, Rodrigo Heldt. “O valor futuro de cada cliente : estimação do Customer Lifetime Value.” 2014. Web. 08 Jul 2020.

Vancouver:

Silveira RH. O valor futuro de cada cliente : estimação do Customer Lifetime Value. [Internet] [Thesis]. Universidade do Rio Grande do Sul; 2014. [cited 2020 Jul 08]. Available from: http://hdl.handle.net/10183/105060.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Silveira RH. O valor futuro de cada cliente : estimação do Customer Lifetime Value. [Thesis]. Universidade do Rio Grande do Sul; 2014. Available from: http://hdl.handle.net/10183/105060

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

14. Fernandes, Maria Teresa da Cunha de Almeida. Relação da personalidade da marca com a análise do capital da marca a longo prazo : o caso da marca de chocolate snickers®.

Degree: 2011, Technical University of Lisbon

Mestrado em Marketing

Neste estudo, a brand equity (capital da marca), aferida com base no modelo de customer-based brand equity e as estratégias de construção,… (more)

Subjects/Keywords: Capital da Marca; Customer-Based Brand Equity; Personalidade da Marca; Brand Equity; Brand Personality

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Fernandes, M. T. d. C. d. A. (2011). Relação da personalidade da marca com a análise do capital da marca a longo prazo : o caso da marca de chocolate snickers®. (Thesis). Technical University of Lisbon. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/4311

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Fernandes, Maria Teresa da Cunha de Almeida. “Relação da personalidade da marca com a análise do capital da marca a longo prazo : o caso da marca de chocolate snickers®.” 2011. Thesis, Technical University of Lisbon. Accessed July 08, 2020. http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/4311.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Fernandes, Maria Teresa da Cunha de Almeida. “Relação da personalidade da marca com a análise do capital da marca a longo prazo : o caso da marca de chocolate snickers®.” 2011. Web. 08 Jul 2020.

Vancouver:

Fernandes MTdCdA. Relação da personalidade da marca com a análise do capital da marca a longo prazo : o caso da marca de chocolate snickers®. [Internet] [Thesis]. Technical University of Lisbon; 2011. [cited 2020 Jul 08]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/4311.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Fernandes MTdCdA. Relação da personalidade da marca com a análise do capital da marca a longo prazo : o caso da marca de chocolate snickers®. [Thesis]. Technical University of Lisbon; 2011. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/4311

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

15. Borg, Johanna. Varumärkesdifferentiering på homogena marknader : En studie om konsumenter kan urskilja de homogena apoteksföretagen.

Degree: Social Sciences, 2017, Södertörn University

  Konkurrensen bland företag har blivit allt hårdare och det har således blivit svårare för företag att utmärka sig gentemot konkurrenter. Företag måste därför differentiera sig… (more)

Subjects/Keywords: Homogena marknader; Brand Equity; Customer-based Brand Equity; Apotek; Apoteksmarknaden och Varumärkesdifferentiering.; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Borg, J. (2017). Varumärkesdifferentiering på homogena marknader : En studie om konsumenter kan urskilja de homogena apoteksföretagen. (Thesis). Södertörn University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-34282

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Borg, Johanna. “Varumärkesdifferentiering på homogena marknader : En studie om konsumenter kan urskilja de homogena apoteksföretagen.” 2017. Thesis, Södertörn University. Accessed July 08, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-34282.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Borg, Johanna. “Varumärkesdifferentiering på homogena marknader : En studie om konsumenter kan urskilja de homogena apoteksföretagen.” 2017. Web. 08 Jul 2020.

Vancouver:

Borg J. Varumärkesdifferentiering på homogena marknader : En studie om konsumenter kan urskilja de homogena apoteksföretagen. [Internet] [Thesis]. Södertörn University; 2017. [cited 2020 Jul 08]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-34282.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Borg J. Varumärkesdifferentiering på homogena marknader : En studie om konsumenter kan urskilja de homogena apoteksföretagen. [Thesis]. Södertörn University; 2017. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-34282

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

16. Sadek, Heba Hassan. The impact of marketing communication tools on building brand equity.

Degree: PhD, 2015, Cardiff Metropolitan University

 In today’s competitive business environment, banks operate in a severe rivalry due to various factors, including globalisation, fast technological developments and homogeneous nature of banks… (more)

Subjects/Keywords: 332.1; brand equity; overall brand equity; CBBE dimensions; marketing communication tools; banking sector; customer perspective

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Sadek, H. H. (2015). The impact of marketing communication tools on building brand equity. (Doctoral Dissertation). Cardiff Metropolitan University. Retrieved from http://hdl.handle.net/10369/7829

Chicago Manual of Style (16th Edition):

Sadek, Heba Hassan. “The impact of marketing communication tools on building brand equity.” 2015. Doctoral Dissertation, Cardiff Metropolitan University. Accessed July 08, 2020. http://hdl.handle.net/10369/7829.

MLA Handbook (7th Edition):

Sadek, Heba Hassan. “The impact of marketing communication tools on building brand equity.” 2015. Web. 08 Jul 2020.

Vancouver:

Sadek HH. The impact of marketing communication tools on building brand equity. [Internet] [Doctoral dissertation]. Cardiff Metropolitan University; 2015. [cited 2020 Jul 08]. Available from: http://hdl.handle.net/10369/7829.

Council of Science Editors:

Sadek HH. The impact of marketing communication tools on building brand equity. [Doctoral Dissertation]. Cardiff Metropolitan University; 2015. Available from: http://hdl.handle.net/10369/7829


Universidade Nova

17. Vendeirinho, Sandrina Manuela Bajouco. Viabilidade da utilização de medidas de valor do cliente na Indústria Farmacêutica.

Degree: 2010, Universidade Nova

Dissertação apresentada como requisito parcial para obtenção do grau de Mestre em Estatística e Gestão de Informação

O nosso objectivo nesta dissertação, é entender a… (more)

Subjects/Keywords: Lealdade dos clientes; Rendibilidade; Gestão do cliente; Valor do cliente; Customer Lifetime Value; Customer Equity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Vendeirinho, S. M. B. (2010). Viabilidade da utilização de medidas de valor do cliente na Indústria Farmacêutica. (Thesis). Universidade Nova. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/4040

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Vendeirinho, Sandrina Manuela Bajouco. “Viabilidade da utilização de medidas de valor do cliente na Indústria Farmacêutica.” 2010. Thesis, Universidade Nova. Accessed July 08, 2020. http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/4040.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Vendeirinho, Sandrina Manuela Bajouco. “Viabilidade da utilização de medidas de valor do cliente na Indústria Farmacêutica.” 2010. Web. 08 Jul 2020.

Vancouver:

Vendeirinho SMB. Viabilidade da utilização de medidas de valor do cliente na Indústria Farmacêutica. [Internet] [Thesis]. Universidade Nova; 2010. [cited 2020 Jul 08]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/4040.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Vendeirinho SMB. Viabilidade da utilização de medidas de valor do cliente na Indústria Farmacêutica. [Thesis]. Universidade Nova; 2010. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/4040

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Univerzitet u Beogradu

18. Marinković, Vladimir, 1981-. Model upravljanja brendom u funkciji zasnivanja dugoročnih odnosa sa potrošačima.

Degree: Fakultet organizacionih nauka, 2016, Univerzitet u Beogradu

Društvene nauke / Brend menadžment Social sciences / Brand management

U doktorskoj disertaciji „Model upravljanja brendom u funkciji zasnivanja dugoročnih odnosa sa potrošačima“ prikazani su… (more)

Subjects/Keywords: brand; brand management; relationship marketing; customer relationship management; customer loyalty; added value; brand equity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Marinković, Vladimir, 1. (2016). Model upravljanja brendom u funkciji zasnivanja dugoročnih odnosa sa potrošačima. (Thesis). Univerzitet u Beogradu. Retrieved from https://fedorabg.bg.ac.rs/fedora/get/o:13652/bdef:Content/get

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Marinković, Vladimir, 1981-. “Model upravljanja brendom u funkciji zasnivanja dugoročnih odnosa sa potrošačima.” 2016. Thesis, Univerzitet u Beogradu. Accessed July 08, 2020. https://fedorabg.bg.ac.rs/fedora/get/o:13652/bdef:Content/get.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Marinković, Vladimir, 1981-. “Model upravljanja brendom u funkciji zasnivanja dugoročnih odnosa sa potrošačima.” 2016. Web. 08 Jul 2020.

Vancouver:

Marinković, Vladimir 1. Model upravljanja brendom u funkciji zasnivanja dugoročnih odnosa sa potrošačima. [Internet] [Thesis]. Univerzitet u Beogradu; 2016. [cited 2020 Jul 08]. Available from: https://fedorabg.bg.ac.rs/fedora/get/o:13652/bdef:Content/get.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Marinković, Vladimir 1. Model upravljanja brendom u funkciji zasnivanja dugoročnih odnosa sa potrošačima. [Thesis]. Univerzitet u Beogradu; 2016. Available from: https://fedorabg.bg.ac.rs/fedora/get/o:13652/bdef:Content/get

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


De Montfort University

19. Abele, Karin P. N. Customer equity : dimensions and realisation process.

Degree: PhD, 2009, De Montfort University

 A number of researcher and practitioners have identified a dramatic increase in competition and market transparency as the driving force behind the decline in customer(more)

Subjects/Keywords: 381; customer equity; customer profitability; value proposition; customer loyalty

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Abele, K. P. N. (2009). Customer equity : dimensions and realisation process. (Doctoral Dissertation). De Montfort University. Retrieved from http://hdl.handle.net/2086/2390

Chicago Manual of Style (16th Edition):

Abele, Karin P N. “Customer equity : dimensions and realisation process.” 2009. Doctoral Dissertation, De Montfort University. Accessed July 08, 2020. http://hdl.handle.net/2086/2390.

MLA Handbook (7th Edition):

Abele, Karin P N. “Customer equity : dimensions and realisation process.” 2009. Web. 08 Jul 2020.

Vancouver:

Abele KPN. Customer equity : dimensions and realisation process. [Internet] [Doctoral dissertation]. De Montfort University; 2009. [cited 2020 Jul 08]. Available from: http://hdl.handle.net/2086/2390.

Council of Science Editors:

Abele KPN. Customer equity : dimensions and realisation process. [Doctoral Dissertation]. De Montfort University; 2009. Available from: http://hdl.handle.net/2086/2390


University of Pretoria

20. Mbokodo, Oupa. Customer equity as a firm’s valuation technique.

Degree: Gordon Institute of Business Science (GIBS), 2011, University of Pretoria

 Return on marketing investment has received attention for a long period of time. On the other hand, customers and the value that they bring to… (more)

Subjects/Keywords: UCTD; Enterprise value; Discounted cash flow; Customer equity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Mbokodo, O. (2011). Customer equity as a firm’s valuation technique. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/24699

Chicago Manual of Style (16th Edition):

Mbokodo, Oupa. “Customer equity as a firm’s valuation technique.” 2011. Masters Thesis, University of Pretoria. Accessed July 08, 2020. http://hdl.handle.net/2263/24699.

MLA Handbook (7th Edition):

Mbokodo, Oupa. “Customer equity as a firm’s valuation technique.” 2011. Web. 08 Jul 2020.

Vancouver:

Mbokodo O. Customer equity as a firm’s valuation technique. [Internet] [Masters thesis]. University of Pretoria; 2011. [cited 2020 Jul 08]. Available from: http://hdl.handle.net/2263/24699.

Council of Science Editors:

Mbokodo O. Customer equity as a firm’s valuation technique. [Masters Thesis]. University of Pretoria; 2011. Available from: http://hdl.handle.net/2263/24699


University of Nairobi

21. Omolo, Paul, O. The Influence of Brand Equity on Customer Perception: a Survey of Customers of Branded Parks and Reserves of Kenya .

Degree: 2016, University of Nairobi

 In the 21st century, the priority for many firms has switched from acquiring customers and striving for customer loyalty to achieving strong brand equity. To… (more)

Subjects/Keywords: The Influence of Brand Equity on Customer Perception

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Omolo, Paul, O. (2016). The Influence of Brand Equity on Customer Perception: a Survey of Customers of Branded Parks and Reserves of Kenya . (Thesis). University of Nairobi. Retrieved from http://hdl.handle.net/11295/98495

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Omolo, Paul, O. “The Influence of Brand Equity on Customer Perception: a Survey of Customers of Branded Parks and Reserves of Kenya .” 2016. Thesis, University of Nairobi. Accessed July 08, 2020. http://hdl.handle.net/11295/98495.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Omolo, Paul, O. “The Influence of Brand Equity on Customer Perception: a Survey of Customers of Branded Parks and Reserves of Kenya .” 2016. Web. 08 Jul 2020.

Vancouver:

Omolo, Paul O. The Influence of Brand Equity on Customer Perception: a Survey of Customers of Branded Parks and Reserves of Kenya . [Internet] [Thesis]. University of Nairobi; 2016. [cited 2020 Jul 08]. Available from: http://hdl.handle.net/11295/98495.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Omolo, Paul O. The Influence of Brand Equity on Customer Perception: a Survey of Customers of Branded Parks and Reserves of Kenya . [Thesis]. University of Nairobi; 2016. Available from: http://hdl.handle.net/11295/98495

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

22. Kuo, Chun-nan. Research on Product Identity and Brand Equity â The Case of Apple Inc.

Degree: Master, Business Management, 2009, NSYSU

 Firms invested numerous resources in enhancing brand equity. The overall efforts in enhancing design, researching, manufacturing, marketing mix, quality, customer satisfaction, etc are all necessary… (more)

Subjects/Keywords: product identity; customer satisfaction; Corporate identity system; brand equity; marketing mix

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APA (6th Edition):

Kuo, C. (2009). Research on Product Identity and Brand Equity â The Case of Apple Inc. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0622109-124056

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kuo, Chun-nan. “Research on Product Identity and Brand Equity â The Case of Apple Inc.” 2009. Thesis, NSYSU. Accessed July 08, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0622109-124056.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kuo, Chun-nan. “Research on Product Identity and Brand Equity â The Case of Apple Inc.” 2009. Web. 08 Jul 2020.

Vancouver:

Kuo C. Research on Product Identity and Brand Equity â The Case of Apple Inc. [Internet] [Thesis]. NSYSU; 2009. [cited 2020 Jul 08]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0622109-124056.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kuo C. Research on Product Identity and Brand Equity â The Case of Apple Inc. [Thesis]. NSYSU; 2009. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0622109-124056

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Pretoria

23. [No author]. Customer equity as a firm’s valuation technique .

Degree: 2011, University of Pretoria

 Return on marketing investment has received attention for a long period of time. On the other hand, customers and the value that they bring to… (more)

Subjects/Keywords: UCTD; Enterprise value; Discounted cash flow; Customer equity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

author], [. (2011). Customer equity as a firm’s valuation technique . (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-05152011-140602/

Chicago Manual of Style (16th Edition):

author], [No. “Customer equity as a firm’s valuation technique .” 2011. Masters Thesis, University of Pretoria. Accessed July 08, 2020. http://upetd.up.ac.za/thesis/available/etd-05152011-140602/.

MLA Handbook (7th Edition):

author], [No. “Customer equity as a firm’s valuation technique .” 2011. Web. 08 Jul 2020.

Vancouver:

author] [. Customer equity as a firm’s valuation technique . [Internet] [Masters thesis]. University of Pretoria; 2011. [cited 2020 Jul 08]. Available from: http://upetd.up.ac.za/thesis/available/etd-05152011-140602/.

Council of Science Editors:

author] [. Customer equity as a firm’s valuation technique . [Masters Thesis]. University of Pretoria; 2011. Available from: http://upetd.up.ac.za/thesis/available/etd-05152011-140602/


Tampere University

24. Peltola, Nelli. Building customer-based brand equity through corporate social responsibility - Case Haglöfs .

Degree: 2014, Tampere University

 The purpose of this research is to describe and analyze how the company s corporate social responsibility (CSR) activities are influencing its customer-based brand equity.… (more)

Subjects/Keywords: brand; customer-based brand equity; corporate social responsibility

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APA (6th Edition):

Peltola, N. (2014). Building customer-based brand equity through corporate social responsibility - Case Haglöfs . (Masters Thesis). Tampere University. Retrieved from https://trepo.tuni.fi/handle/10024/95380

Chicago Manual of Style (16th Edition):

Peltola, Nelli. “Building customer-based brand equity through corporate social responsibility - Case Haglöfs .” 2014. Masters Thesis, Tampere University. Accessed July 08, 2020. https://trepo.tuni.fi/handle/10024/95380.

MLA Handbook (7th Edition):

Peltola, Nelli. “Building customer-based brand equity through corporate social responsibility - Case Haglöfs .” 2014. Web. 08 Jul 2020.

Vancouver:

Peltola N. Building customer-based brand equity through corporate social responsibility - Case Haglöfs . [Internet] [Masters thesis]. Tampere University; 2014. [cited 2020 Jul 08]. Available from: https://trepo.tuni.fi/handle/10024/95380.

Council of Science Editors:

Peltola N. Building customer-based brand equity through corporate social responsibility - Case Haglöfs . [Masters Thesis]. Tampere University; 2014. Available from: https://trepo.tuni.fi/handle/10024/95380


Jönköping University

25. Hansson, Viktoria; Karlsson, Maria. Spraying a New Trend : Exploring Branding Strategies Through the Volvo LifePaint Campaign.

Degree: Jönköping International Business School, 2016, Jönköping University

  Background: The authors tentatively believe they have identified a new trend within branding, where an established brand launches a new and innovative product that… (more)

Subjects/Keywords: Branding; Customer-based brand equity; leveraging secondary associations

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hansson, Viktoria; Karlsson, M. (2016). Spraying a New Trend : Exploring Branding Strategies Through the Volvo LifePaint Campaign. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30640

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hansson, Viktoria; Karlsson, Maria. “Spraying a New Trend : Exploring Branding Strategies Through the Volvo LifePaint Campaign.” 2016. Thesis, Jönköping University. Accessed July 08, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30640.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hansson, Viktoria; Karlsson, Maria. “Spraying a New Trend : Exploring Branding Strategies Through the Volvo LifePaint Campaign.” 2016. Web. 08 Jul 2020.

Vancouver:

Hansson, Viktoria; Karlsson M. Spraying a New Trend : Exploring Branding Strategies Through the Volvo LifePaint Campaign. [Internet] [Thesis]. Jönköping University; 2016. [cited 2020 Jul 08]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30640.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hansson, Viktoria; Karlsson M. Spraying a New Trend : Exploring Branding Strategies Through the Volvo LifePaint Campaign. [Thesis]. Jönköping University; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30640

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Tennessee – Knoxville

26. Tower, Annette Popp. Breaking Down Organizational Silos: Marketing Resource Allocations and Firm Performance.

Degree: 2019, University of Tennessee – Knoxville

 Marketing value assessment, the identification and measurement of marketing’s influence on firm performance, is a challenging, yet imperative undertaking as marketing managers are under increasing… (more)

Subjects/Keywords: organizational silos; resource allocations; brand equity; customer satisfaction; quantile regression

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Tower, A. P. (2019). Breaking Down Organizational Silos: Marketing Resource Allocations and Firm Performance. (Doctoral Dissertation). University of Tennessee – Knoxville. Retrieved from https://trace.tennessee.edu/utk_graddiss/5451

Chicago Manual of Style (16th Edition):

Tower, Annette Popp. “Breaking Down Organizational Silos: Marketing Resource Allocations and Firm Performance.” 2019. Doctoral Dissertation, University of Tennessee – Knoxville. Accessed July 08, 2020. https://trace.tennessee.edu/utk_graddiss/5451.

MLA Handbook (7th Edition):

Tower, Annette Popp. “Breaking Down Organizational Silos: Marketing Resource Allocations and Firm Performance.” 2019. Web. 08 Jul 2020.

Vancouver:

Tower AP. Breaking Down Organizational Silos: Marketing Resource Allocations and Firm Performance. [Internet] [Doctoral dissertation]. University of Tennessee – Knoxville; 2019. [cited 2020 Jul 08]. Available from: https://trace.tennessee.edu/utk_graddiss/5451.

Council of Science Editors:

Tower AP. Breaking Down Organizational Silos: Marketing Resource Allocations and Firm Performance. [Doctoral Dissertation]. University of Tennessee – Knoxville; 2019. Available from: https://trace.tennessee.edu/utk_graddiss/5451


University of South Africa

27. Mentz, Hendrik. Customer-based brand equity of the major cellphone network service providers amongst principal estate agents in the Gauteng province of South Africa .

Degree: 2011, University of South Africa

 This study investigates the customer-based brand equity of the major cellphone network service providers (Vodacom, MTN and Cell C) amongst principal estate agents registered with… (more)

Subjects/Keywords: Customer-based brand equity; Brand relationship; Principal estate agents; Gauteng; Branding; Brand management; Brand equity measurement; Cellphone network service providers; Customer relationship management; Customer satisfaction; Loyalty

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Mentz, H. (2011). Customer-based brand equity of the major cellphone network service providers amongst principal estate agents in the Gauteng province of South Africa . (Doctoral Dissertation). University of South Africa. Retrieved from http://hdl.handle.net/10500/4754

Chicago Manual of Style (16th Edition):

Mentz, Hendrik. “Customer-based brand equity of the major cellphone network service providers amongst principal estate agents in the Gauteng province of South Africa .” 2011. Doctoral Dissertation, University of South Africa. Accessed July 08, 2020. http://hdl.handle.net/10500/4754.

MLA Handbook (7th Edition):

Mentz, Hendrik. “Customer-based brand equity of the major cellphone network service providers amongst principal estate agents in the Gauteng province of South Africa .” 2011. Web. 08 Jul 2020.

Vancouver:

Mentz H. Customer-based brand equity of the major cellphone network service providers amongst principal estate agents in the Gauteng province of South Africa . [Internet] [Doctoral dissertation]. University of South Africa; 2011. [cited 2020 Jul 08]. Available from: http://hdl.handle.net/10500/4754.

Council of Science Editors:

Mentz H. Customer-based brand equity of the major cellphone network service providers amongst principal estate agents in the Gauteng province of South Africa . [Doctoral Dissertation]. University of South Africa; 2011. Available from: http://hdl.handle.net/10500/4754

28. Martinelle, Filip. Enhancing Brand Equity for B2B SME through Social Media : An exploratory descriptive research.

Degree: Technology and Social Sciences, 2017, Luleå University of Technology

Through our smartphones, the access to information is higher than ever before. Social media has revolutionized the communication landscape in how we share information… (more)

Subjects/Keywords: Social media; Brand equity; customer-based brand equity; Small and medium-sized enterprises (SME); Engineering and Technology; Teknik och teknologier

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Martinelle, F. (2017). Enhancing Brand Equity for B2B SME through Social Media : An exploratory descriptive research. (Thesis). Luleå University of Technology. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64411

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Martinelle, Filip. “Enhancing Brand Equity for B2B SME through Social Media : An exploratory descriptive research.” 2017. Thesis, Luleå University of Technology. Accessed July 08, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64411.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Martinelle, Filip. “Enhancing Brand Equity for B2B SME through Social Media : An exploratory descriptive research.” 2017. Web. 08 Jul 2020.

Vancouver:

Martinelle F. Enhancing Brand Equity for B2B SME through Social Media : An exploratory descriptive research. [Internet] [Thesis]. Luleå University of Technology; 2017. [cited 2020 Jul 08]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64411.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Martinelle F. Enhancing Brand Equity for B2B SME through Social Media : An exploratory descriptive research. [Thesis]. Luleå University of Technology; 2017. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64411

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

29. Ricardo Limongi França Coelho. O valor do cliente e a escolha de ações na bolsa de valores.

Degree: 2010, Universidade do Vale do Rio do Sinos

In this work I propose a tool that supports the investors trading decisions in the stock market, from a customer-based metric perspective.. This research is… (more)

Subjects/Keywords: bolsa de valores; tomada de decisão; customer equity; decision making; stock exchange; ADMINISTRACAO DE EMPRESAS

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Coelho, R. L. F. (2010). O valor do cliente e a escolha de ações na bolsa de valores. (Thesis). Universidade do Vale do Rio do Sinos. Retrieved from http://bdtd.unisinos.br/tde_busca/arquivo.php?codArquivo=1438

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Coelho, Ricardo Limongi França. “O valor do cliente e a escolha de ações na bolsa de valores.” 2010. Thesis, Universidade do Vale do Rio do Sinos. Accessed July 08, 2020. http://bdtd.unisinos.br/tde_busca/arquivo.php?codArquivo=1438.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Coelho, Ricardo Limongi França. “O valor do cliente e a escolha de ações na bolsa de valores.” 2010. Web. 08 Jul 2020.

Vancouver:

Coelho RLF. O valor do cliente e a escolha de ações na bolsa de valores. [Internet] [Thesis]. Universidade do Vale do Rio do Sinos; 2010. [cited 2020 Jul 08]. Available from: http://bdtd.unisinos.br/tde_busca/arquivo.php?codArquivo=1438.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Coelho RLF. O valor do cliente e a escolha de ações na bolsa de valores. [Thesis]. Universidade do Vale do Rio do Sinos; 2010. Available from: http://bdtd.unisinos.br/tde_busca/arquivo.php?codArquivo=1438

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

30. Cheng, Heng-feng. A Study on Customer's Satisfaction of Department Store and Hypermarket Credit Card Holders.

Degree: Master, Master of Business Administration Program in International Business, 2014, NSYSU

 Taiwan is a competitive market in terms of credit card. Every year, thousands of hundreds of credit card are issued in the market. However, in… (more)

Subjects/Keywords: strategic alliance; cost of switch; customer perceived value; brand equity; Credit card

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Cheng, H. (2014). A Study on Customer's Satisfaction of Department Store and Hypermarket Credit Card Holders. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0423114-160526

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Cheng, Heng-feng. “A Study on Customer's Satisfaction of Department Store and Hypermarket Credit Card Holders.” 2014. Thesis, NSYSU. Accessed July 08, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0423114-160526.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Cheng, Heng-feng. “A Study on Customer's Satisfaction of Department Store and Hypermarket Credit Card Holders.” 2014. Web. 08 Jul 2020.

Vancouver:

Cheng H. A Study on Customer's Satisfaction of Department Store and Hypermarket Credit Card Holders. [Internet] [Thesis]. NSYSU; 2014. [cited 2020 Jul 08]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0423114-160526.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Cheng H. A Study on Customer's Satisfaction of Department Store and Hypermarket Credit Card Holders. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0423114-160526

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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