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You searched for subject:(Customer Equity Management). Showing records 1 – 12 of 12 total matches.

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Queensland University of Technology

1. Carr, Anthony A. Customer equity management : the impact of strategy drivers and customer data management on customer equity outcomes.

Degree: 2013, Queensland University of Technology

 This research contributes to the field of customer equity by examining how important the strategy drivers of consumption and customer data management are in contributing… (more)

Subjects/Keywords: Customer Equity; Customer Equity Management; Customer Equity Measurement; Customer Lifetime Value; Customer Relationship Management

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APA (6th Edition):

Carr, A. A. (2013). Customer equity management : the impact of strategy drivers and customer data management on customer equity outcomes. (Thesis). Queensland University of Technology. Retrieved from https://eprints.qut.edu.au/62010/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Carr, Anthony A. “Customer equity management : the impact of strategy drivers and customer data management on customer equity outcomes.” 2013. Thesis, Queensland University of Technology. Accessed July 07, 2020. https://eprints.qut.edu.au/62010/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Carr, Anthony A. “Customer equity management : the impact of strategy drivers and customer data management on customer equity outcomes.” 2013. Web. 07 Jul 2020.

Vancouver:

Carr AA. Customer equity management : the impact of strategy drivers and customer data management on customer equity outcomes. [Internet] [Thesis]. Queensland University of Technology; 2013. [cited 2020 Jul 07]. Available from: https://eprints.qut.edu.au/62010/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Carr AA. Customer equity management : the impact of strategy drivers and customer data management on customer equity outcomes. [Thesis]. Queensland University of Technology; 2013. Available from: https://eprints.qut.edu.au/62010/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Universidade do Rio Grande do Sul

2. Lima, Mauricio Pozzebon de. Estimando o valor da clientela : existe modelo dependência?.

Degree: 2018, Universidade do Rio Grande do Sul

A questão da produtividade das atividades de marketing é um antigo debate da disciplina, porém ganhou destaque nos anos 1990 a partir de uma conjuntura… (more)

Subjects/Keywords: Customer equity; Valor do cliente (Customer equity); Gestão estratégica; Customer lifetime value; Customer management

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APA (6th Edition):

Lima, M. P. d. (2018). Estimando o valor da clientela : existe modelo dependência?. (Thesis). Universidade do Rio Grande do Sul. Retrieved from http://hdl.handle.net/10183/180094

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lima, Mauricio Pozzebon de. “Estimando o valor da clientela : existe modelo dependência?.” 2018. Thesis, Universidade do Rio Grande do Sul. Accessed July 07, 2020. http://hdl.handle.net/10183/180094.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lima, Mauricio Pozzebon de. “Estimando o valor da clientela : existe modelo dependência?.” 2018. Web. 07 Jul 2020.

Vancouver:

Lima MPd. Estimando o valor da clientela : existe modelo dependência?. [Internet] [Thesis]. Universidade do Rio Grande do Sul; 2018. [cited 2020 Jul 07]. Available from: http://hdl.handle.net/10183/180094.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lima MPd. Estimando o valor da clientela : existe modelo dependência?. [Thesis]. Universidade do Rio Grande do Sul; 2018. Available from: http://hdl.handle.net/10183/180094

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Oklahoma State University

3. Park, Yumi. Study of Market Segmentation Management in the Hotel Industry: A Customer Equity Approach.

Degree: School of Hotel and Restaurant Administration, 2009, Oklahoma State University

 The focus of the current study was to evaluate whether the Customer Equity based segmentation approach has an effect on customer equity in the hotel… (more)

Subjects/Keywords: action plans; customer equity; customer equity management; customer lifetime value; market segmentation; marketing effort responsiveness

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Park, Y. (2009). Study of Market Segmentation Management in the Hotel Industry: A Customer Equity Approach. (Thesis). Oklahoma State University. Retrieved from http://hdl.handle.net/11244/9695

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Park, Yumi. “Study of Market Segmentation Management in the Hotel Industry: A Customer Equity Approach.” 2009. Thesis, Oklahoma State University. Accessed July 07, 2020. http://hdl.handle.net/11244/9695.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Park, Yumi. “Study of Market Segmentation Management in the Hotel Industry: A Customer Equity Approach.” 2009. Web. 07 Jul 2020.

Vancouver:

Park Y. Study of Market Segmentation Management in the Hotel Industry: A Customer Equity Approach. [Internet] [Thesis]. Oklahoma State University; 2009. [cited 2020 Jul 07]. Available from: http://hdl.handle.net/11244/9695.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Park Y. Study of Market Segmentation Management in the Hotel Industry: A Customer Equity Approach. [Thesis]. Oklahoma State University; 2009. Available from: http://hdl.handle.net/11244/9695

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Oklahoma State University

4. Park, Yumi. Study of Market Segmentation Management in the Hotel Industry: a Customer Equity Approach.

Degree: School of Hotel and Restaurant Administration, 2009, Oklahoma State University

 The focus of the current study was to evaluate whether the Customer Equity based segmentation approach has an effect on customer equity in the hotel… (more)

Subjects/Keywords: action plans; customer equity; customer equity management; customer lifetime value; market segmentation; marketin

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Park, Y. (2009). Study of Market Segmentation Management in the Hotel Industry: a Customer Equity Approach. (Thesis). Oklahoma State University. Retrieved from http://hdl.handle.net/11244/7267

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Park, Yumi. “Study of Market Segmentation Management in the Hotel Industry: a Customer Equity Approach.” 2009. Thesis, Oklahoma State University. Accessed July 07, 2020. http://hdl.handle.net/11244/7267.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Park, Yumi. “Study of Market Segmentation Management in the Hotel Industry: a Customer Equity Approach.” 2009. Web. 07 Jul 2020.

Vancouver:

Park Y. Study of Market Segmentation Management in the Hotel Industry: a Customer Equity Approach. [Internet] [Thesis]. Oklahoma State University; 2009. [cited 2020 Jul 07]. Available from: http://hdl.handle.net/11244/7267.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Park Y. Study of Market Segmentation Management in the Hotel Industry: a Customer Equity Approach. [Thesis]. Oklahoma State University; 2009. Available from: http://hdl.handle.net/11244/7267

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Universidade do Rio Grande do Sul

5. Lima, Mauricio Pozzebon de. A relação entre Customer equity e capitalização de mercado no setor de telecomunicação brasileiro.

Degree: 2012, Universidade do Rio Grande do Sul

O moderno conceito de marketing, visto como filosofia empresarial, defende que a empresa deve ser centralizada no cliente, ou seja, ter todas as suas atividades… (more)

Subjects/Keywords: Marketing; Valor do cliente (Customer equity); Capitalização de mercado; Customer equity; Empresa; Customer lifetime value; Marketing; Customer relationship management

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lima, M. P. d. (2012). A relação entre Customer equity e capitalização de mercado no setor de telecomunicação brasileiro. (Thesis). Universidade do Rio Grande do Sul. Retrieved from http://hdl.handle.net/10183/55129

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lima, Mauricio Pozzebon de. “A relação entre Customer equity e capitalização de mercado no setor de telecomunicação brasileiro.” 2012. Thesis, Universidade do Rio Grande do Sul. Accessed July 07, 2020. http://hdl.handle.net/10183/55129.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lima, Mauricio Pozzebon de. “A relação entre Customer equity e capitalização de mercado no setor de telecomunicação brasileiro.” 2012. Web. 07 Jul 2020.

Vancouver:

Lima MPd. A relação entre Customer equity e capitalização de mercado no setor de telecomunicação brasileiro. [Internet] [Thesis]. Universidade do Rio Grande do Sul; 2012. [cited 2020 Jul 07]. Available from: http://hdl.handle.net/10183/55129.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lima MPd. A relação entre Customer equity e capitalização de mercado no setor de telecomunicação brasileiro. [Thesis]. Universidade do Rio Grande do Sul; 2012. Available from: http://hdl.handle.net/10183/55129

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Univerzitet u Beogradu

6. Marinković, Vladimir, 1981-. Model upravljanja brendom u funkciji zasnivanja dugoročnih odnosa sa potrošačima.

Degree: Fakultet organizacionih nauka, 2016, Univerzitet u Beogradu

Društvene nauke / Brend menadžment Social sciences / Brand management

U doktorskoj disertaciji „Model upravljanja brendom u funkciji zasnivanja dugoročnih odnosa sa potrošačima“ prikazani su… (more)

Subjects/Keywords: brand; brand management; relationship marketing; customer relationship management; customer loyalty; added value; brand equity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Marinković, Vladimir, 1. (2016). Model upravljanja brendom u funkciji zasnivanja dugoročnih odnosa sa potrošačima. (Thesis). Univerzitet u Beogradu. Retrieved from https://fedorabg.bg.ac.rs/fedora/get/o:13652/bdef:Content/get

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Marinković, Vladimir, 1981-. “Model upravljanja brendom u funkciji zasnivanja dugoročnih odnosa sa potrošačima.” 2016. Thesis, Univerzitet u Beogradu. Accessed July 07, 2020. https://fedorabg.bg.ac.rs/fedora/get/o:13652/bdef:Content/get.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Marinković, Vladimir, 1981-. “Model upravljanja brendom u funkciji zasnivanja dugoročnih odnosa sa potrošačima.” 2016. Web. 07 Jul 2020.

Vancouver:

Marinković, Vladimir 1. Model upravljanja brendom u funkciji zasnivanja dugoročnih odnosa sa potrošačima. [Internet] [Thesis]. Univerzitet u Beogradu; 2016. [cited 2020 Jul 07]. Available from: https://fedorabg.bg.ac.rs/fedora/get/o:13652/bdef:Content/get.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Marinković, Vladimir 1. Model upravljanja brendom u funkciji zasnivanja dugoročnih odnosa sa potrošačima. [Thesis]. Univerzitet u Beogradu; 2016. Available from: https://fedorabg.bg.ac.rs/fedora/get/o:13652/bdef:Content/get

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of South Africa

7. Mentz, Hendrik. Customer-based brand equity of the major cellphone network service providers amongst principal estate agents in the Gauteng province of South Africa .

Degree: 2011, University of South Africa

 This study investigates the customer-based brand equity of the major cellphone network service providers (Vodacom, MTN and Cell C) amongst principal estate agents registered with… (more)

Subjects/Keywords: Customer-based brand equity; Brand relationship; Principal estate agents; Gauteng; Branding; Brand management; Brand equity measurement; Cellphone network service providers; Customer relationship management; Customer satisfaction; Loyalty

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Mentz, H. (2011). Customer-based brand equity of the major cellphone network service providers amongst principal estate agents in the Gauteng province of South Africa . (Doctoral Dissertation). University of South Africa. Retrieved from http://hdl.handle.net/10500/4754

Chicago Manual of Style (16th Edition):

Mentz, Hendrik. “Customer-based brand equity of the major cellphone network service providers amongst principal estate agents in the Gauteng province of South Africa .” 2011. Doctoral Dissertation, University of South Africa. Accessed July 07, 2020. http://hdl.handle.net/10500/4754.

MLA Handbook (7th Edition):

Mentz, Hendrik. “Customer-based brand equity of the major cellphone network service providers amongst principal estate agents in the Gauteng province of South Africa .” 2011. Web. 07 Jul 2020.

Vancouver:

Mentz H. Customer-based brand equity of the major cellphone network service providers amongst principal estate agents in the Gauteng province of South Africa . [Internet] [Doctoral dissertation]. University of South Africa; 2011. [cited 2020 Jul 07]. Available from: http://hdl.handle.net/10500/4754.

Council of Science Editors:

Mentz H. Customer-based brand equity of the major cellphone network service providers amongst principal estate agents in the Gauteng province of South Africa . [Doctoral Dissertation]. University of South Africa; 2011. Available from: http://hdl.handle.net/10500/4754


Drexel University

8. Dickinson, J. Barry. The role of business process capabilities and market-based assets in creating customer value and superior performance.

Degree: 2008, Drexel University

The expense of implementing marketing strategies has always been classified as a cost to the firm. However, recent research has demonstrated these costs might be… (more)

Subjects/Keywords: Marketing; Assets (Accounting); Customer equity  – Management

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Dickinson, J. B. (2008). The role of business process capabilities and market-based assets in creating customer value and superior performance. (Thesis). Drexel University. Retrieved from http://hdl.handle.net/1860/2995

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Dickinson, J Barry. “The role of business process capabilities and market-based assets in creating customer value and superior performance.” 2008. Thesis, Drexel University. Accessed July 07, 2020. http://hdl.handle.net/1860/2995.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Dickinson, J Barry. “The role of business process capabilities and market-based assets in creating customer value and superior performance.” 2008. Web. 07 Jul 2020.

Vancouver:

Dickinson JB. The role of business process capabilities and market-based assets in creating customer value and superior performance. [Internet] [Thesis]. Drexel University; 2008. [cited 2020 Jul 07]. Available from: http://hdl.handle.net/1860/2995.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Dickinson JB. The role of business process capabilities and market-based assets in creating customer value and superior performance. [Thesis]. Drexel University; 2008. Available from: http://hdl.handle.net/1860/2995

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

9. Duque, Diana Carolina da Cruz. Criar e desenvolver capital da marca centrado no cliente : uma aplicação.

Degree: 2012, Technical University of Lisbon

Mestrado em Marketing

Desenvolver marcas fortes é uma prioridade para muitos empreendedores e empresas, contudo o processo de criação e gestão destas é algo difícil… (more)

Subjects/Keywords: Capital da Marca Centrado no Cliente; Gestão de Marcas; Marca online; Customer Based Brand Equity; Brand Management; Online Brand

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Duque, D. C. d. C. (2012). Criar e desenvolver capital da marca centrado no cliente : uma aplicação. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10879

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Duque, Diana Carolina da Cruz. “Criar e desenvolver capital da marca centrado no cliente : uma aplicação.” 2012. Thesis, Technical University of Lisbon. Accessed July 07, 2020. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10879.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Duque, Diana Carolina da Cruz. “Criar e desenvolver capital da marca centrado no cliente : uma aplicação.” 2012. Web. 07 Jul 2020.

Vancouver:

Duque DCdC. Criar e desenvolver capital da marca centrado no cliente : uma aplicação. [Internet] [Thesis]. Technical University of Lisbon; 2012. [cited 2020 Jul 07]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10879.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Duque DCdC. Criar e desenvolver capital da marca centrado no cliente : uma aplicação. [Thesis]. Technical University of Lisbon; 2012. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10879

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Kentucky

10. Childers, Carla Yvonne. LINKING SERVICE ENCOUNTERS TO FINANCIAL PERFORMANCE: AN EXTENDED APPROACH TO VALUATION.

Degree: 2009, University of Kentucky

 Managers and researchers have become increasingly interested in linking marketing activities to firm financial performance. That is, they desire to make marketing more financially accountable.… (more)

Subjects/Keywords: Service Encounter|Profit Linkage|Customer Lifetime Value|Customer Equity|Employee Equity; Business Administration, Management, and Operations; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Childers, C. Y. (2009). LINKING SERVICE ENCOUNTERS TO FINANCIAL PERFORMANCE: AN EXTENDED APPROACH TO VALUATION. (Doctoral Dissertation). University of Kentucky. Retrieved from https://uknowledge.uky.edu/gradschool_diss/798

Chicago Manual of Style (16th Edition):

Childers, Carla Yvonne. “LINKING SERVICE ENCOUNTERS TO FINANCIAL PERFORMANCE: AN EXTENDED APPROACH TO VALUATION.” 2009. Doctoral Dissertation, University of Kentucky. Accessed July 07, 2020. https://uknowledge.uky.edu/gradschool_diss/798.

MLA Handbook (7th Edition):

Childers, Carla Yvonne. “LINKING SERVICE ENCOUNTERS TO FINANCIAL PERFORMANCE: AN EXTENDED APPROACH TO VALUATION.” 2009. Web. 07 Jul 2020.

Vancouver:

Childers CY. LINKING SERVICE ENCOUNTERS TO FINANCIAL PERFORMANCE: AN EXTENDED APPROACH TO VALUATION. [Internet] [Doctoral dissertation]. University of Kentucky; 2009. [cited 2020 Jul 07]. Available from: https://uknowledge.uky.edu/gradschool_diss/798.

Council of Science Editors:

Childers CY. LINKING SERVICE ENCOUNTERS TO FINANCIAL PERFORMANCE: AN EXTENDED APPROACH TO VALUATION. [Doctoral Dissertation]. University of Kentucky; 2009. Available from: https://uknowledge.uky.edu/gradschool_diss/798

11. Mccarthy, Daniel Minh. Customer-Based Corporate Valuation: Modeling With Missing, Aggregated Data Summaries.

Degree: 2017, University of Pennsylvania

 There is growing interest in "customer-based corporate valuation," explicitly tying the value of a firm's customer base to its financial valuation. This dissertation studies the… (more)

Subjects/Keywords: customer equity; customer lifetime value; indirect inference; marketing metrics; valuation; Advertising and Promotion Management; Finance and Financial Management; Marketing; Statistics and Probability

…x29; . . . . . . . . . . . Decomposition of Current Customer Equity (End of Q1 2015… …Contents 1 Introduction 1 2 Customer-based Corporate Valuation: A ations for Model… …2.3 The Customer Base Model . . . . . . . . 2.4 Data Disclosure and Limitations… …3 Valuing Contractual Firms with Publicly-Disclosed Customer Data 3.1 Introduction… …4.2 Model Development . . . . . . . . . . . . . . . . 4.3 Candidate Customer Metrics… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Mccarthy, D. M. (2017). Customer-Based Corporate Valuation: Modeling With Missing, Aggregated Data Summaries. (Thesis). University of Pennsylvania. Retrieved from https://repository.upenn.edu/edissertations/2461

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Mccarthy, Daniel Minh. “Customer-Based Corporate Valuation: Modeling With Missing, Aggregated Data Summaries.” 2017. Thesis, University of Pennsylvania. Accessed July 07, 2020. https://repository.upenn.edu/edissertations/2461.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Mccarthy, Daniel Minh. “Customer-Based Corporate Valuation: Modeling With Missing, Aggregated Data Summaries.” 2017. Web. 07 Jul 2020.

Vancouver:

Mccarthy DM. Customer-Based Corporate Valuation: Modeling With Missing, Aggregated Data Summaries. [Internet] [Thesis]. University of Pennsylvania; 2017. [cited 2020 Jul 07]. Available from: https://repository.upenn.edu/edissertations/2461.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Mccarthy DM. Customer-Based Corporate Valuation: Modeling With Missing, Aggregated Data Summaries. [Thesis]. University of Pennsylvania; 2017. Available from: https://repository.upenn.edu/edissertations/2461

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

12. Lee, Youngsu. Improving customer equity through value creation and value appropriation.

Degree: 2014, Iowa State University

Customer equity is increasingly being considered as a market-based asset that can improve financial performance and market valuation of firms. There has been a trend… (more)

Subjects/Keywords: Customer Equity; Data Envelopment Analysis; Value Appropriation; Value Appropriation Efficiency; Value Creation; Value Creation Efficiency; Advertising and Promotion Management; Marketing

…researchers have shown empirical evidence that management of customer equity based on CLV positively… …relevant processes on customer equity. Especially in a B2B context where management of… …and customer contact management could increase customer value and equity. In addition, other… …one of the emerging economies, India. Considering that management of customer equity is… …program. viii ABSTRACT Customer equity is increasingly being considered as a market-based… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lee, Y. (2014). Improving customer equity through value creation and value appropriation. (Thesis). Iowa State University. Retrieved from https://lib.dr.iastate.edu/etd/14028

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lee, Youngsu. “Improving customer equity through value creation and value appropriation.” 2014. Thesis, Iowa State University. Accessed July 07, 2020. https://lib.dr.iastate.edu/etd/14028.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lee, Youngsu. “Improving customer equity through value creation and value appropriation.” 2014. Web. 07 Jul 2020.

Vancouver:

Lee Y. Improving customer equity through value creation and value appropriation. [Internet] [Thesis]. Iowa State University; 2014. [cited 2020 Jul 07]. Available from: https://lib.dr.iastate.edu/etd/14028.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lee Y. Improving customer equity through value creation and value appropriation. [Thesis]. Iowa State University; 2014. Available from: https://lib.dr.iastate.edu/etd/14028

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

.