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You searched for subject:(Cross functional integration). Showing records 1 – 3 of 3 total matches.

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1. Choudhury, Randip. How Marknadsdata information AB works withrelationship marketing : analysis of relationship marketing in Marknadsdata Information AB.

Degree: Business and Economic Studies, 2011, University of Gävle

AbstractTitle: How Marknadsdata information AB works with relationship marketingLevel: Final Thesis for bachelor degree in Business AdministrationAuthor: Randip ChoudhurySupervisor: Dr. Aihie OsarenkhoePurpose: The purpose of this thesis is to examine how Marknadsdata information AB workswith their relationship marketing, and examine possible gaps between their strategy andimplementation of their relationship marketing. This study aims to provide insights on thecore components of CRM and the implementation of CRM strategy.Methodology: I have used primary data for this study by doing, interviews with ChristerJönsson at Marknadsdata AB to get his insight view of how the company operates to be ableto answer the purpose of this thesis which is to find out if there are any gaps in the way howMarknadsdata AB operates its business and how it resembles or differs with Donaldson’smodel. The secondary data I have used for this research is mainly from the Internet, articlesand literatureFindings: Marknadsdata information AB will not be successful on their market if they don’twork with their relationship marketing strategy. They have to keep in touch with customers,respond to the trends in the market and, in particular, to the changing demands of customers.For Marknadsdata information AB it’s important with relationship marketing both internallyand externally. Internal service quality for the company is about employee satisfaction whichultimately effects externally to customer satisfaction. By creating value to employees they cancreate value to customers.Research conclusions: Companies will not be successful on the market until they developtheir relationship marketing strategy. Companies need to keep in touch with customers,respond to the trends in the market and, in particular, to the changing demands of customers.Practical implications: By working with research and evaluating customers’ needs, which Ifound will reflect their future business. I think it’s also important that the management at thecompany works with employee’s on a regular basis. If the company doesn’t work with marketresearch and other customer generating mechanisms I think that the company is going to havedifficulties with their relationship work and to be able to make business at their market area.Value: The study shows customer relationship marketing strategy as a key to operate businessand implementing it in the organization. This thesis contributes a deeper understanding in thesubject relationship marketing.Keywords: Customer relations, Customer service management, Relationship marketing,Cross-functional integration, Management strategy

Subjects/Keywords: Customer relations; Customer service management; Relationship marketing; Cross-functional integration; Management strategy

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Choudhury, R. (2011). How Marknadsdata information AB works withrelationship marketing : analysis of relationship marketing in Marknadsdata Information AB. (Thesis). University of Gävle. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-9816

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Choudhury, Randip. “How Marknadsdata information AB works withrelationship marketing : analysis of relationship marketing in Marknadsdata Information AB.” 2011. Thesis, University of Gävle. Accessed January 17, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-9816.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Choudhury, Randip. “How Marknadsdata information AB works withrelationship marketing : analysis of relationship marketing in Marknadsdata Information AB.” 2011. Web. 17 Jan 2020.

Vancouver:

Choudhury R. How Marknadsdata information AB works withrelationship marketing : analysis of relationship marketing in Marknadsdata Information AB. [Internet] [Thesis]. University of Gävle; 2011. [cited 2020 Jan 17]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-9816.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Choudhury R. How Marknadsdata information AB works withrelationship marketing : analysis of relationship marketing in Marknadsdata Information AB. [Thesis]. University of Gävle; 2011. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-9816

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Linnaeus University

2. Avander, Alexander. Batch size policy : A case study of the production site in Hillerstorp .

Degree: Linnaeus School of Business and Economics, 2011, Linnaeus University

Abstrakt Examensarbete. Civilekonomprogrammet, Logistik, Linnéuniversitetet, 4FE05E, Våren 2011. Författare: Alexander Avander och Erik Robertsson Handledare: Peter Berling   Titel: Batch size policy Thule Vehicle Solutions - A case study in Hillerstorp   Bakgrund: Företaget har för närvarande ingen tydlig batch policy och detta är ett område som uppmärksammats som ett område med potentiella förbättringsmöjligheter. Ett projekt har inletts där två flöden (en hög omsättare och en låg) skall kartläggas och generera ett förslag till en tvärfunktionell batch policy.   Syfte: Syftet med projektet är att med hjälp utav en ”current state map” föreslå en ny, kostnadseffektiv och tvärfunktionell batch policy samt jämföra detta med nuvarande policy för att påvisa potentiella förbättringsmöjligheter.     Metod: Projektet använder ett kvalitativt arbetssätt för att påvisa effekter utav batch storlekar. Data hämtas från det undersökta företaget och från tidigare forskningar inom området som samlats genom universitetets resurser.   Slutsatser: Företaget bör kunna eliminera ett flertal lager i sitt flöde som uppstått på grund av en batch policy där hela pallar föredras. En batch policy, där en storlek används till ett komponentlager och därefter en annan storlek som är en jämn del utav den första till slutlagret, har föreslagits som en tvärfunktionell batch policy. Detta förslag är testat i fyra versioner där samtliga var funna mer kostnadseffektiva än nuvarande policy. Att använda mindre batchstorlekar i den föreslagna policyn sänkte lagernivåer och ledtider. Dock var nuvarande, större batchstorleken mer optimal då lagerhållningskostnaderna är låga i förhållande till omställningskostnader.   Sökord: Batch size, batch size costs, cross functional, inventory control, lean management, production flow, supply chain integration, transportation costs, value stream mapping. 

Abstract   Master Degree Project. Business Administration and Economics Programme, Linnaeus University, Logistics, 4FE05E, Spring 2011. Authors: Alexander Avander and Erik Robertsson Supervisor: Peter Berling   Title: Batch size policy Thule Vehicle Solutions - A case study in Hillerstorp   Background: The Company has currently no clear batch size policy and batch sizes are an area that has been recognized with potential earnings within the company. A project to map two flows (a high volume and a low volume) and suggest a new cross functional batch size policy has been initiated.   Purpose: The…

Subjects/Keywords: Batch size; batch size costs; cross functional; inventory control; lean management; production flow; supply chain integration; transportation costs; value stream mapping; Other Mechanical Engineering; Annan maskinteknik

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Avander, A. (2011). Batch size policy : A case study of the production site in Hillerstorp . (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12270

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Avander, Alexander. “Batch size policy : A case study of the production site in Hillerstorp .” 2011. Thesis, Linnaeus University. Accessed January 17, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12270.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Avander, Alexander. “Batch size policy : A case study of the production site in Hillerstorp .” 2011. Web. 17 Jan 2020.

Vancouver:

Avander A. Batch size policy : A case study of the production site in Hillerstorp . [Internet] [Thesis]. Linnaeus University; 2011. [cited 2020 Jan 17]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12270.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Avander A. Batch size policy : A case study of the production site in Hillerstorp . [Thesis]. Linnaeus University; 2011. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12270

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

3. Asp, Jennifer. Patent Portfolio Analysis a Negotiation Tool : a case study in the automotive industry.

Degree: Technology and Social Sciences, 2017, Luleå University of Technology

The automotive industry with its highly competitive environment together with high research and development costs is struggling to increase shareholder return. Cross-functional teams are employed to source suppliers which are helping to reduce production and development costs in close cooperation with the other departments. When working in a competitive environment and with external actors, intellectual property becomes increasingly important and organizational effort is directed to increase the generation and usage of such. Patent portfolio analysis is a well-known tool used to extract information from surrounding actors’ patents, which traditionally mainly was used for product development, but has potential to increase gross profit through cross-functional sourcing teams as well.  The purpose of this study is to investigate how to implement and use patent portfolio analysis as a cross-functional tool in the automotive industry. In order to fulfill the purpose, a qualitative case study has been conducted including both qualitative interviews, as well as action research in the form of workshops at the case company. The results were analyzed using a tailored framework denominated the system integration model which is a combination of the technology acceptance model and the managing strategy framework. The systems integration model was developed and validated by the researchers during the research process. The research result shows that patent portfolio analysis has a high perceived usefulness but a low actual system use within the studied company, especially in the sourcing department. The main barrier to use patent portfolio analysis cross-functionally was that the intellectual property strategy was not yet fully communicated and linked to the different departments’ objectives. There were also barriers found in the communication between- and the understanding of- each other’s departments, which could be reduced by increased education and promoting clear contact points and guidelines. The final conclusion of this research was that patent portfolio analysis likely could be used cross functionally to map the competitive landscape and increase gross profit by protection innovations through product development and sourcing. 

Fordonssektorn kännetecknas av höga utvecklingskostnader och en konkurrenskraftig marknad där aktörerna strävar mot vinst till aktieägare. För att ge en hög avkastning till aktieägarna så arbetar man i tvärfunktionella team för att minska produktion och utvecklingskostnader samt för att anlita de bästa leverantörerna. Att arbeta i en konkurrenskraftig miljö med externa aktörer gör att immateriella rättigheter blir allt viktigare och företag satsar därför stora resurser för att detta ska hanteras på rätt sätt. Patentportföljanalys är ett välkänt verktyg för att extrahera information från omgivande aktörers patent, vilket traditionellt främst har använts i produktutveckling, men även har potential att öka bruttoresultat genom ett effektivare samarbete över avdelningar i…

Subjects/Keywords: Patent portfolio analysis; Cross-functional tool; System integration model; Intellectual property in Sourcing; Intellectual property in Purchasing; Patent portfölj analys; Tvärfunktionella team; Immateriella rättigheter i inköp; Engineering and Technology; Teknik och teknologier

cross-functional teams often struggle with the alignment between the different departments… …Kochan, 1972). Cross-functional tools and initiatives are therefore important for the… …cross-functional tool in the automotive industry. Ø RQ1: How can the barriers of using… …patent portfolio analysis as a cross functional tool within the automotive industry be reduced… …presented to managers in a final managerial workshop. Given the managers’ cross-functional… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Asp, J. (2017). Patent Portfolio Analysis a Negotiation Tool : a case study in the automotive industry. (Thesis). Luleå University of Technology. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64490

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Asp, Jennifer. “Patent Portfolio Analysis a Negotiation Tool : a case study in the automotive industry.” 2017. Thesis, Luleå University of Technology. Accessed January 17, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64490.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Asp, Jennifer. “Patent Portfolio Analysis a Negotiation Tool : a case study in the automotive industry.” 2017. Web. 17 Jan 2020.

Vancouver:

Asp J. Patent Portfolio Analysis a Negotiation Tool : a case study in the automotive industry. [Internet] [Thesis]. Luleå University of Technology; 2017. [cited 2020 Jan 17]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64490.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Asp J. Patent Portfolio Analysis a Negotiation Tool : a case study in the automotive industry. [Thesis]. Luleå University of Technology; 2017. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64490

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

.