subject:(Consumer preferences)

Rochester Institute of Technology

1. Pareeratanasomporn, Nuchjarin. Consumer Preferences in Food Interactive Packaging.

Degree: MS, School of Media Sciences (CIAS), 2018, Rochester Institute of Technology

URL: https://scholarworks.rit.edu/theses/9788

► Interactive packaging is an innovation that has been adopted by the packaging design industry. It enables consumers to interact with packaging through their smart… (more)

▼ Interactive packaging is an innovation that has been adopted by the packaging design industry. It enables consumers to interact with packaging through their smart devices. Although the technology is already available, it is uncertain how many consumers use it or will ever find it useful. This research measured the young Millennial (18-24 years old) consumers’ perspectives and their preferences for interactive feature on food packaging. College students between 18 to 24 years old were chosen by using a purposive sampling method. First, a questionnaire asked for information about the participants’ behavior surrounding two topics. The first topic asked about their smartphone usage, and the second topic asked about the factors affecting their purchasing decisions concerning food products. Next, the survey focused on the consumers’ perceptions and their experiences with interactive activities. QR codes and Augmented Reality were the variables. Participants without any awareness of interactive features and participants without any experience in using interactive features, even though they were aware of them, were introduced to the interactive packaging functions through a video in order to help them to better understand interactive packaging features. Lastly, the survey asked for respondents’ opinions and expectations of interactive features in terms of the content, both function and form, and their preferred method of access. In this part of the study, coffee and tea products were used as example products. The data was analyzed by using Descriptive Statistical Analysis. A sample of 80 students between 18 to 24 years old participated the survey. Participants were more aware and have experienced the QR code scanning more than the Augmented reality scanning. Basic information and product reviews were the top two rated for the content consumers considered important. Short paragraph and text with graphic elements were preferred interactive content formats. Consumers preferred using a web browser application on their phones to search for product information more than using a scanning application. Advisors/Committee Members: Barbara Birkett.

Subjects/Keywords: Consumer preferences; Interactive packaging; Packaging

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APA (6^th Edition):

Pareeratanasomporn, N. (2018). Consumer Preferences in Food Interactive Packaging. (Masters Thesis). Rochester Institute of Technology. Retrieved from https://scholarworks.rit.edu/theses/9788

Chicago Manual of Style (16^th Edition):

Pareeratanasomporn, Nuchjarin. “Consumer Preferences in Food Interactive Packaging.” 2018. Masters Thesis, Rochester Institute of Technology. Accessed March 08, 2021. https://scholarworks.rit.edu/theses/9788.

MLA Handbook (7^th Edition):

Pareeratanasomporn, Nuchjarin. “Consumer Preferences in Food Interactive Packaging.” 2018. Web. 08 Mar 2021.

Vancouver:

Pareeratanasomporn N. Consumer Preferences in Food Interactive Packaging. [Internet] [Masters thesis]. Rochester Institute of Technology; 2018. [cited 2021 Mar 08]. Available from: https://scholarworks.rit.edu/theses/9788.

Council of Science Editors:

Pareeratanasomporn N. Consumer Preferences in Food Interactive Packaging. [Masters Thesis]. Rochester Institute of Technology; 2018. Available from: https://scholarworks.rit.edu/theses/9788

University of Alberta

2. Allen, Shannon M. Consumer Preferences for Milk and Yogurt Products in Canada.

Degree: MS, Department of Resource Economics and Environmental Sociology, 2012, University of Alberta

URL: https://era.library.ualberta.ca/files/5m60qs73x

► This research examines Canadian consumer preferences for milk and yogurt products, both those currently available in the marketplace as well as hypothetical products. Self-reported consumption… (more)

Subjects/Keywords: dairy; consumer preferences; choice experiment

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APA (6^th Edition):

Allen, S. M. (2012). Consumer Preferences for Milk and Yogurt Products in Canada. (Masters Thesis). University of Alberta. Retrieved from https://era.library.ualberta.ca/files/5m60qs73x

Chicago Manual of Style (16^th Edition):

Allen, Shannon M. “Consumer Preferences for Milk and Yogurt Products in Canada.” 2012. Masters Thesis, University of Alberta. Accessed March 08, 2021. https://era.library.ualberta.ca/files/5m60qs73x.

MLA Handbook (7^th Edition):

Allen, Shannon M. “Consumer Preferences for Milk and Yogurt Products in Canada.” 2012. Web. 08 Mar 2021.

Vancouver:

Allen SM. Consumer Preferences for Milk and Yogurt Products in Canada. [Internet] [Masters thesis]. University of Alberta; 2012. [cited 2021 Mar 08]. Available from: https://era.library.ualberta.ca/files/5m60qs73x.

Council of Science Editors:

Allen SM. Consumer Preferences for Milk and Yogurt Products in Canada. [Masters Thesis]. University of Alberta; 2012. Available from: https://era.library.ualberta.ca/files/5m60qs73x

Anna University

3. Thomas michael. A study on the factors influencing Consumer preferences towards brand Extensions and their impact on parent Brands image with reference to fast Moving consumer goods FMCGS;.

Degree: A study on the factors influencing Consumer preferences towards brand Extensions and their impact on parent Brands image with reference to fast Moving consumer goods FMCGS, 2015, Anna University

URL: http://shodhganga.inflibnet.ac.in/handle/10603/39888

►

India is making significant progress in economic development and newlinehas led to a changing pattern of consumption among Indians thanks to rising newlineincome levels In… (more)

Subjects/Keywords: Consumer preferences towards brand Extensions

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APA (6^th Edition):

michael, T. (2015). A study on the factors influencing Consumer preferences towards brand Extensions and their impact on parent Brands image with reference to fast Moving consumer goods FMCGS;. (Thesis). Anna University. Retrieved from http://shodhganga.inflibnet.ac.in/handle/10603/39888

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

michael, Thomas. “A study on the factors influencing Consumer preferences towards brand Extensions and their impact on parent Brands image with reference to fast Moving consumer goods FMCGS;.” 2015. Thesis, Anna University. Accessed March 08, 2021. http://shodhganga.inflibnet.ac.in/handle/10603/39888.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

michael, Thomas. “A study on the factors influencing Consumer preferences towards brand Extensions and their impact on parent Brands image with reference to fast Moving consumer goods FMCGS;.” 2015. Web. 08 Mar 2021.

Vancouver:

michael T. A study on the factors influencing Consumer preferences towards brand Extensions and their impact on parent Brands image with reference to fast Moving consumer goods FMCGS;. [Internet] [Thesis]. Anna University; 2015. [cited 2021 Mar 08]. Available from: http://shodhganga.inflibnet.ac.in/handle/10603/39888.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

michael T. A study on the factors influencing Consumer preferences towards brand Extensions and their impact on parent Brands image with reference to fast Moving consumer goods FMCGS;. [Thesis]. Anna University; 2015. Available from: http://shodhganga.inflibnet.ac.in/handle/10603/39888

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Waterloo

4. Kwong, Raymond. Effects of Consumer Preferences on Endogenous Switching Costs.

Degree: 2012, University of Waterloo

URL: http://hdl.handle.net/10012/7061

► The paper provides a model that assesses the set of complementary components of varying compatibility and its effect towards consumer adoption decisions. The smartphone market… (more)

Subjects/Keywords: Endogenous Switching Cost; Consumer Preferences

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APA (6^th Edition):

Kwong, R. (2012). Effects of Consumer Preferences on Endogenous Switching Costs. (Thesis). University of Waterloo. Retrieved from http://hdl.handle.net/10012/7061

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Kwong, Raymond. “Effects of Consumer Preferences on Endogenous Switching Costs.” 2012. Thesis, University of Waterloo. Accessed March 08, 2021. http://hdl.handle.net/10012/7061.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Kwong, Raymond. “Effects of Consumer Preferences on Endogenous Switching Costs.” 2012. Web. 08 Mar 2021.

Vancouver:

Kwong R. Effects of Consumer Preferences on Endogenous Switching Costs. [Internet] [Thesis]. University of Waterloo; 2012. [cited 2021 Mar 08]. Available from: http://hdl.handle.net/10012/7061.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kwong R. Effects of Consumer Preferences on Endogenous Switching Costs. [Thesis]. University of Waterloo; 2012. Available from: http://hdl.handle.net/10012/7061

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Nelson Mandela Metropolitan University

5. Herbst, Ruben Andreas. Customer preferences with regard to milk packaging.

Degree: Faculty of Business and Economic Sciences, 2017, Nelson Mandela Metropolitan University

URL: http://hdl.handle.net/10948/15967

► The milk industry in the Eastern Cape is very competitive and milk suppliers must use all means, including packaging, to influence buying behaviour. The aim… (more)

Subjects/Keywords: Consumer behavior; Consumers' preferences; Consumer satisfaction

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Herbst, R. A. (2017). Customer preferences with regard to milk packaging. (Thesis). Nelson Mandela Metropolitan University. Retrieved from http://hdl.handle.net/10948/15967

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Herbst, Ruben Andreas. “Customer preferences with regard to milk packaging.” 2017. Thesis, Nelson Mandela Metropolitan University. Accessed March 08, 2021. http://hdl.handle.net/10948/15967.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Herbst, Ruben Andreas. “Customer preferences with regard to milk packaging.” 2017. Web. 08 Mar 2021.

Vancouver:

Herbst RA. Customer preferences with regard to milk packaging. [Internet] [Thesis]. Nelson Mandela Metropolitan University; 2017. [cited 2021 Mar 08]. Available from: http://hdl.handle.net/10948/15967.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Herbst RA. Customer preferences with regard to milk packaging. [Thesis]. Nelson Mandela Metropolitan University; 2017. Available from: http://hdl.handle.net/10948/15967

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

California State University – Northridge

6. Marx, Lindsey. Implementation and evaluation of Cooking with Kids curriculum for LAUSD title I elementary schools: a component of the Canoga Park health improvement zone project.

Degree: MS, Department of Family and Consumer Sciences, 2015, California State University – Northridge

URL: http://hdl.handle.net/10211.3/140379

► The purpose of this project was to implement and assess the efficacy of Cooking with Kids, a 5-week afterschool program for students at Canoga Park… (more)

Subjects/Keywords: preferences; Dissertations, Academic – CSUN – Family & Consumer Sciences.

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APA (6^th Edition):

Marx, L. (2015). Implementation and evaluation of Cooking with Kids curriculum for LAUSD title I elementary schools: a component of the Canoga Park health improvement zone project. (Masters Thesis). California State University – Northridge. Retrieved from http://hdl.handle.net/10211.3/140379

Chicago Manual of Style (16^th Edition):

Marx, Lindsey. “Implementation and evaluation of Cooking with Kids curriculum for LAUSD title I elementary schools: a component of the Canoga Park health improvement zone project.” 2015. Masters Thesis, California State University – Northridge. Accessed March 08, 2021. http://hdl.handle.net/10211.3/140379.

MLA Handbook (7^th Edition):

Marx, Lindsey. “Implementation and evaluation of Cooking with Kids curriculum for LAUSD title I elementary schools: a component of the Canoga Park health improvement zone project.” 2015. Web. 08 Mar 2021.

Vancouver:

Marx L. Implementation and evaluation of Cooking with Kids curriculum for LAUSD title I elementary schools: a component of the Canoga Park health improvement zone project. [Internet] [Masters thesis]. California State University – Northridge; 2015. [cited 2021 Mar 08]. Available from: http://hdl.handle.net/10211.3/140379.

Council of Science Editors:

Marx L. Implementation and evaluation of Cooking with Kids curriculum for LAUSD title I elementary schools: a component of the Canoga Park health improvement zone project. [Masters Thesis]. California State University – Northridge; 2015. Available from: http://hdl.handle.net/10211.3/140379

University of Sydney

7. Wortley, Sally. Public engagement in Australian Health Technology Assessment (HTA) decision‐making .

Degree: 2016, University of Sydney

URL: http://hdl.handle.net/2123/16487

► The last ten years has seen the emergence of the public as a key stakeholder in health technology assessment (HTA) decision‐making. Driven by expectations of… (more)

Subjects/Keywords: health technology; assessment; consumer; preferences; decision-making

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Wortley, S. (2016). Public engagement in Australian Health Technology Assessment (HTA) decision‐making . (Thesis). University of Sydney. Retrieved from http://hdl.handle.net/2123/16487

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Wortley, Sally. “Public engagement in Australian Health Technology Assessment (HTA) decision‐making .” 2016. Thesis, University of Sydney. Accessed March 08, 2021. http://hdl.handle.net/2123/16487.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Wortley, Sally. “Public engagement in Australian Health Technology Assessment (HTA) decision‐making .” 2016. Web. 08 Mar 2021.

Vancouver:

Wortley S. Public engagement in Australian Health Technology Assessment (HTA) decision‐making . [Internet] [Thesis]. University of Sydney; 2016. [cited 2021 Mar 08]. Available from: http://hdl.handle.net/2123/16487.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wortley S. Public engagement in Australian Health Technology Assessment (HTA) decision‐making . [Thesis]. University of Sydney; 2016. Available from: http://hdl.handle.net/2123/16487

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

8. Wang, Xi. Interviewer Effects, Consumer Preferences, and Housing Bubble Identification : Three Essays in Applied Economics.

Degree: 2011, University of Nevada – Reno

URL: http://hdl.handle.net/11714/3860

► Research conducted in psychology and sociology has noted the observed bias in responses to face-to-face and telephone surveys based upon interviewer characteristics such as age,… (more)

▼ Research conducted in psychology and sociology has noted the observed bias in responses to face-to-face and telephone surveys based upon interviewer characteristics such as age, gender, and ethnicity (Curtin et al, 2005). While these studies have concentrated mostly on political opinion and fundraising, few have examined consumer preferences/attitudes towards food products. In the first essay, we analyze the impact of interviewer race, gender, age, personality, and perceived beauty on consumer willingness to participate in face-to-face surveys, as well as their willingness to pay for organic, natural, and conventionally produced meat products in the State of Nevada. In total, 4129 respondents were approached, 596 were surveyed, and 3533 refused to take the survey. Thirty-one interviewers were used, all differing in age, race, gender, etc. Responses were collected at two food festivals in Reno and Carson City, NV. We use a random effect Probit model to examine the impact of interviewer characteristics on consumer willingness to participate. Moreover, we also examine if beauty and personality have a significant effect on survey participation. The results of the present study illustrate the interviewer and respondent effects on participation in a consumer meat survey. Additionally, when aspiring to collect a representative sample, it will be important to incorporate interviewers with the characteristics most likely to recruit the required respondent types. In the second essay, the study focuses on how the general lack of knowledge among consumers concerning organic and natural products can be misleading and hence, indicates a need for a better understanding of how consumer pre-existing knowledge and new information regarding organic and natural products influence consumer purchasing behavior. In this study, we research the effect of providing consumers with information regarding organic and natural production processes in four separate stages on their willingness to pay (WTP) for various natural/organic meat products. Through the use of survey data collected in-person during the fall of 2007 Nevada, in which 597 surveys were completed, we examine the impact of consumer perceived knowledge of organic and natural grass-fed production processes on their WTP, whether or not new information/knowledge will modify their WTP, and the degree of modification across meat types and cuts. The purpose of our research is twofold. First, we wish to observe whether or not advertising and other promotional methods truly influence consumer demand and willingness to pay for these specialty meat products. These results will likely be important to the role of marketing and the way in which information is provided to consumers on organic and natural production methods and the potential positive effects of those methods. Additionally, the paper will show how consumers purchasing experiences and pre-existing knowledge might influence their reaction to the same information. The goal of the third essay is to shed light on the… Advisors/Committee Members: Moeltner, Klaus (advisor), Curtis, Kynda (committee member), Evans, Mariah (committee member), Guerrero, Federico L (committee member).

Subjects/Keywords: Consumer Preferences; Housing Bubbles; Interviewer Effects

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Wang, X. (2011). Interviewer Effects, Consumer Preferences, and Housing Bubble Identification : Three Essays in Applied Economics. (Thesis). University of Nevada – Reno. Retrieved from http://hdl.handle.net/11714/3860

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Wang, Xi. “Interviewer Effects, Consumer Preferences, and Housing Bubble Identification : Three Essays in Applied Economics.” 2011. Thesis, University of Nevada – Reno. Accessed March 08, 2021. http://hdl.handle.net/11714/3860.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Wang, Xi. “Interviewer Effects, Consumer Preferences, and Housing Bubble Identification : Three Essays in Applied Economics.” 2011. Web. 08 Mar 2021.

Vancouver:

Wang X. Interviewer Effects, Consumer Preferences, and Housing Bubble Identification : Three Essays in Applied Economics. [Internet] [Thesis]. University of Nevada – Reno; 2011. [cited 2021 Mar 08]. Available from: http://hdl.handle.net/11714/3860.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wang X. Interviewer Effects, Consumer Preferences, and Housing Bubble Identification : Three Essays in Applied Economics. [Thesis]. University of Nevada – Reno; 2011. Available from: http://hdl.handle.net/11714/3860

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Technology, Sydney

9. Wei, X. Finding effective ways to improve subjective probability predictions through model learning.

Degree: 2014, University of Technology, Sydney

URL: http://hdl.handle.net/10453/28054

► Predicting probabilities of marketing events and choices is a primary activity in marketing. Prediction can be from the outcome of a formal model or one’s… (more)

▼ Predicting probabilities of marketing events and choices is a primary activity in marketing. Prediction can be from the outcome of a formal model or one’s knowledge but the two sources often conflict. Although overwhelming evidence has demonstrated that models often outperform people in terms of accuracy, there is little doubt that decisions are made mostly by people based on their own knowledge. Past research suggests that models and intuition should work together for better outcomes but it is unclear how this may be accomplished other than by using “plain vanilla” style Decision Support Systems (DSSs). This researcher adopted an alternative approach and believes that the key to solving this problem is to improve people’s own knowledge. To do so, people need to gain a substantive understanding of a reliable model to improve predictions. Four generalisable model-learning approaches based on concepts from learning theories in psychology and cognitive science were developed and tested in an experiment to ascertain which approach was more effective in helping learners develop an understanding of the model’s parameters and to improve their consequent predictions. The experiment was supported by an online Intelligent Support System (ITS) with both learning approaches and a target model built in. This target learning model is a consumer choice model of airline flights. The system evaluates predictions, estimates learner models, and classifies answers. Moreover, it provides real-time feedback matching the design of each learning approach. According to the results, the most effective approach for both model learning and prediction improvement is a learning approach generating outcome feedback with correct answers after each experimental design controlled training task. This finding disagrees with a common view of multiple cue probability learning (MCPL). Having regard for effectiveness, the above learning approach is followed by an approach showing feedback with a comparison of estimated learner model and target model outcomes on all parameters. Both approaches outperformed the approach where learners performed self-regulated learning in a DSS which is actually the status quo of decision support nowadays. Another approach tested was to learn a model for a consumer class from the similarities of classes. This approach achieved slow improvement but can be further refined. In conclusion, this research opens a new path for prediction improvement by combining a learning approach, and methods and technology for experimental design, ITS and DSS.

Subjects/Keywords: Decision making.; Consumer preferences.; Consumer choice.; Airline choice.; Probability.; Prediction.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Wei, X. (2014). Finding effective ways to improve subjective probability predictions through model learning. (Thesis). University of Technology, Sydney. Retrieved from http://hdl.handle.net/10453/28054

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Wei, X. “Finding effective ways to improve subjective probability predictions through model learning.” 2014. Thesis, University of Technology, Sydney. Accessed March 08, 2021. http://hdl.handle.net/10453/28054.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Wei, X. “Finding effective ways to improve subjective probability predictions through model learning.” 2014. Web. 08 Mar 2021.

Vancouver:

Wei X. Finding effective ways to improve subjective probability predictions through model learning. [Internet] [Thesis]. University of Technology, Sydney; 2014. [cited 2021 Mar 08]. Available from: http://hdl.handle.net/10453/28054.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wei X. Finding effective ways to improve subjective probability predictions through model learning. [Thesis]. University of Technology, Sydney; 2014. Available from: http://hdl.handle.net/10453/28054

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Lethbridge

10. Azizi, Taha. Exploring an experiential marketing phenomenon : the dining experience .

Degree: 2011, University of Lethbridge

URL: http://hdl.handle.net/10133/3233

► This research focuses on dining experience as an example of experience marketing. In this study, the qualitative research method has been used to derive particular… (more)

Subjects/Keywords: Consumer behavior; Consumers' preferences; Consumer satisfaction; Dinners and dining; Restaurants – Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Azizi, T. (2011). Exploring an experiential marketing phenomenon : the dining experience . (Thesis). University of Lethbridge. Retrieved from http://hdl.handle.net/10133/3233

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Azizi, Taha. “Exploring an experiential marketing phenomenon : the dining experience .” 2011. Thesis, University of Lethbridge. Accessed March 08, 2021. http://hdl.handle.net/10133/3233.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Azizi, Taha. “Exploring an experiential marketing phenomenon : the dining experience .” 2011. Web. 08 Mar 2021.

Vancouver:

Azizi T. Exploring an experiential marketing phenomenon : the dining experience . [Internet] [Thesis]. University of Lethbridge; 2011. [cited 2021 Mar 08]. Available from: http://hdl.handle.net/10133/3233.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Azizi T. Exploring an experiential marketing phenomenon : the dining experience . [Thesis]. University of Lethbridge; 2011. Available from: http://hdl.handle.net/10133/3233

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Unitec New Zealand

11. Sherriff, Kevin James. The conceptualisation and measurement of consumer authenticity online.

Degree: 2014, Unitec New Zealand

URL: http://hdl.handle.net/10652/2568

► Electronic commerce has become a global phenomenon. “Online is now becoming an integral part of any country’s economy ……..it is important for businesses to understand… (more)

▼ Electronic commerce has become a global phenomenon. “Online is now becoming an integral part of any country’s economy ……..it is important for businesses to understand where the future opportunities will be” (Interactive Media in Retail Group, 2012). By 2017 60% of all U.S. retail sales will involve the Internet in some way, either as a direct electronic commerce transaction or as part of a shopper’s research on a laptop or mobile device (internetRetailer.com, 2014). With worldwide electronic commerce increasing exponentially, there are significant opportunities available for businesses that are competent in the online environment (eMarketer.com, 2013). However the inauthenticity of online; brands, services and communities hinders the potential efficacy of electronic commerce in New Zealand and probably the World. The research reveals that consumers that can appropriate authenticity in their online; brands, community, and service will be more likely to engage in positive consumption behaviour. Moreover, with online consumer purchases in 2014 involving 3.5 billion global consumers spending $1.5 trillion euro’s the online retail opportunities are significant (eMarketer.com., 2013). Yet while there have been numerous studies focused on various aspects of electronic commerce, a review of academic research identifies a knowledge gap in the conceptualisation and measurement of consumer authenticity online. In order to fill that deficit a literature review is conducted. The literature review reveals the following nine primary constructs of authenticity: Approximate (Iconic), Identification, Production, Situation, Social, Moral, and Pure (Indexical) Authenticity, Virtuous and Practical Self and Interpersonal Self-authentication. The research uses these constructs (in addition to: consumption behaviour and its two constructs - rational and experiential thinking) to build a conceptual model and develop hypotheses to explain consumer authenticity online. In order to test the theoretical model a survey instrument is constructed using measures selected from academic articles based on their ability to validly measure the constructs in the model. The survey is then used to collect data from five hundred randomly selected online consumers from the wider Auckland district of New Zealand. The data collections method is via surveys administered on a face-to-face basis. After data collection and cleaning a two-stage data analysis procedure begins: The first stage comprises descriptive data analysis to identify the trends of the dataset. The second stage or model development stage uses a two-phase process of confirmatory factor analysis to develop the model and determine its validity, and structural equation model analyses to test the hypothetical relationships. This is achieved by measuring the hypotheses of the original model and then modifying the model to better represent the characteristics of the dataset as advised by the AMOS analysis output. Finally, both the accepted and rejected hypothesised… Advisors/Committee Members: Unitec Institute of Technology.

Subjects/Keywords: ecommerce; consumer behaviour; consumer preferences; product management; branding; 150501 Consumer-Oriented Product or Service Development

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Sherriff, K. J. (2014). The conceptualisation and measurement of consumer authenticity online. (Thesis). Unitec New Zealand. Retrieved from http://hdl.handle.net/10652/2568

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Sherriff, Kevin James. “The conceptualisation and measurement of consumer authenticity online.” 2014. Thesis, Unitec New Zealand. Accessed March 08, 2021. http://hdl.handle.net/10652/2568.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Sherriff, Kevin James. “The conceptualisation and measurement of consumer authenticity online.” 2014. Web. 08 Mar 2021.

Vancouver:

Sherriff KJ. The conceptualisation and measurement of consumer authenticity online. [Internet] [Thesis]. Unitec New Zealand; 2014. [cited 2021 Mar 08]. Available from: http://hdl.handle.net/10652/2568.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sherriff KJ. The conceptualisation and measurement of consumer authenticity online. [Thesis]. Unitec New Zealand; 2014. Available from: http://hdl.handle.net/10652/2568

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Delft University of Technology

12. Luthfiana Khairu Nisa, Rizqi (author). Scrutinizing Consumer-Citizen Duality Towards Safety and Travel Time Trade-Offs: A Case Study of On-Demand Motorbike Taxi in Jakarta.

Degree: 2018, Delft University of Technology

URL: http://resolver.tudelft.nl/uuid:53732fc5-0385-49b0-858f-16c3cdcc6b97

►

Capturing the individual’s behavioral responses to the actions driven by market and government will always be an interesting activity towards a broad spectrum of society.… (more)

Subjects/Keywords: Choice Modelling; consumer preferences; citizen preferences; Trade-off Analysis; safety; travel time; Motorbike taxi; Jakarta

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Luthfiana Khairu Nisa, R. (. (2018). Scrutinizing Consumer-Citizen Duality Towards Safety and Travel Time Trade-Offs: A Case Study of On-Demand Motorbike Taxi in Jakarta. (Masters Thesis). Delft University of Technology. Retrieved from http://resolver.tudelft.nl/uuid:53732fc5-0385-49b0-858f-16c3cdcc6b97

Chicago Manual of Style (16^th Edition):

Luthfiana Khairu Nisa, Rizqi (author). “Scrutinizing Consumer-Citizen Duality Towards Safety and Travel Time Trade-Offs: A Case Study of On-Demand Motorbike Taxi in Jakarta.” 2018. Masters Thesis, Delft University of Technology. Accessed March 08, 2021. http://resolver.tudelft.nl/uuid:53732fc5-0385-49b0-858f-16c3cdcc6b97.

MLA Handbook (7^th Edition):

Luthfiana Khairu Nisa, Rizqi (author). “Scrutinizing Consumer-Citizen Duality Towards Safety and Travel Time Trade-Offs: A Case Study of On-Demand Motorbike Taxi in Jakarta.” 2018. Web. 08 Mar 2021.

Vancouver:

Luthfiana Khairu Nisa R(. Scrutinizing Consumer-Citizen Duality Towards Safety and Travel Time Trade-Offs: A Case Study of On-Demand Motorbike Taxi in Jakarta. [Internet] [Masters thesis]. Delft University of Technology; 2018. [cited 2021 Mar 08]. Available from: http://resolver.tudelft.nl/uuid:53732fc5-0385-49b0-858f-16c3cdcc6b97.

Council of Science Editors:

Luthfiana Khairu Nisa R(. Scrutinizing Consumer-Citizen Duality Towards Safety and Travel Time Trade-Offs: A Case Study of On-Demand Motorbike Taxi in Jakarta. [Masters Thesis]. Delft University of Technology; 2018. Available from: http://resolver.tudelft.nl/uuid:53732fc5-0385-49b0-858f-16c3cdcc6b97

Delft University of Technology

13. Corbié, Jori (author). Citizen and consumer preferences for non-market environmental impacts of wind and solar energy farms.

Degree: 2017, Delft University of Technology

URL: http://resolver.tudelft.nl/uuid:86c81954-2ef8-468b-ad39-f855bb035555

► This thesis assesses the empirical differences between citizen and consumer preferences for (non-market) environmental impacts of government financed renewable energy farms, by designing citizen-based and… (more)

Subjects/Keywords: citizen preferences; consumer preferences; reneconsumer preferences; discrete choice experiment; non-market goods and serviceswable energy; discrete choice experiment

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Corbié, J. (. (2017). Citizen and consumer preferences for non-market environmental impacts of wind and solar energy farms. (Masters Thesis). Delft University of Technology. Retrieved from http://resolver.tudelft.nl/uuid:86c81954-2ef8-468b-ad39-f855bb035555

Chicago Manual of Style (16^th Edition):

Corbié, Jori (author). “Citizen and consumer preferences for non-market environmental impacts of wind and solar energy farms.” 2017. Masters Thesis, Delft University of Technology. Accessed March 08, 2021. http://resolver.tudelft.nl/uuid:86c81954-2ef8-468b-ad39-f855bb035555.

MLA Handbook (7^th Edition):

Corbié, Jori (author). “Citizen and consumer preferences for non-market environmental impacts of wind and solar energy farms.” 2017. Web. 08 Mar 2021.

Vancouver:

Corbié J(. Citizen and consumer preferences for non-market environmental impacts of wind and solar energy farms. [Internet] [Masters thesis]. Delft University of Technology; 2017. [cited 2021 Mar 08]. Available from: http://resolver.tudelft.nl/uuid:86c81954-2ef8-468b-ad39-f855bb035555.

Council of Science Editors:

Corbié J(. Citizen and consumer preferences for non-market environmental impacts of wind and solar energy farms. [Masters Thesis]. Delft University of Technology; 2017. Available from: http://resolver.tudelft.nl/uuid:86c81954-2ef8-468b-ad39-f855bb035555

Cape Peninsula University of Technology

14. Bailey, John Franklin. Customer buying behavior at selected petroleum shops in Cape Town .

Degree: 2011, Cape Peninsula University of Technology

URL: http://etd.cput.ac.za/handle/20.500.11838/973

► The dynamic nature of modern organisations, characterised by hyper turbulence, necessitates that organisations remain receptive to the plethora of internal and external forces driving changes… (more)

Subjects/Keywords: Consumer behavior – Marketing – South Africa; Consumer satisfaction – South Africa; Consumers preferences – Cape Town

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APA (6^th Edition):

Bailey, J. F. (2011). Customer buying behavior at selected petroleum shops in Cape Town . (Thesis). Cape Peninsula University of Technology. Retrieved from http://etd.cput.ac.za/handle/20.500.11838/973

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Bailey, John Franklin. “Customer buying behavior at selected petroleum shops in Cape Town .” 2011. Thesis, Cape Peninsula University of Technology. Accessed March 08, 2021. http://etd.cput.ac.za/handle/20.500.11838/973.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Bailey, John Franklin. “Customer buying behavior at selected petroleum shops in Cape Town .” 2011. Web. 08 Mar 2021.

Vancouver:

Bailey JF. Customer buying behavior at selected petroleum shops in Cape Town . [Internet] [Thesis]. Cape Peninsula University of Technology; 2011. [cited 2021 Mar 08]. Available from: http://etd.cput.ac.za/handle/20.500.11838/973.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Bailey JF. Customer buying behavior at selected petroleum shops in Cape Town . [Thesis]. Cape Peninsula University of Technology; 2011. Available from: http://etd.cput.ac.za/handle/20.500.11838/973

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Michigan State University

15. Lin, Wen (Graduate of Michigan State University). Chinese consumer decision-making and novel food products.

Degree: 2019, Michigan State University

URL: http://etd.lib.msu.edu/islandora/object/etd:48354

►

Thesis Ph. D. Michigan State University. Agricultural, Food and Resource Economics 2019.

"Consumers are shaping the food and agricultural system, thus a better understanding of… (more)

▼

Thesis Ph. D. Michigan State University. Agricultural, Food and Resource Economics 2019.

"Consumers are shaping the food and agricultural system, thus a better understanding of their food preferences and purchasing behavior is needed in order to provide decision supports for agricultural producers and agribusinesses. Experimental methods provide an alternative to investigate consumer preference and demand for innovative food products, allowing for explicitly modelling the cognitive and behavioral mechanisms that influences individual decision-making. This dissertation leverages discrete choice experiments to better understand the consumer food decision-making process and also informs methodological issues associated with stated preference methods. The first essay assesses the effects of three ex-ante hypothetical bias mitigation methods on Chinese consumer's stated online food shopping behavior: a cheap talk script, the solemn oath and honesty priming. Using data from choice experiments, my analysis finds no significant differences in willingness to pay (WTP) values for all product attributes between the various mitigation methods and a control group, implying that hypothetical bias is not likely a significant concern when using internet-based choice experiments to elicit marginal WTP values for online food product characteristics. I discuss how e-commerce can better address consumer needs and explain the importance of my findings for study design and future research on consumer online food shopping behavior.Acceptance of food products from these animals is expected to be controversial and requires a thorough understanding of consumer preferences. The second essay explores the role of personality, measured via the Big Six personality traits, on consumer acceptance of a genetically modified pork product in the US, China and Italy. I find that the effect of personality is most evident in US consumers with five out of six personality traits explaining preferences for genetically modified pork. Openness is the only trait that consistently explains consumer acceptance in the three countries, and conscientiousness is found to be a good predictor in Western cultures. This result reinforces the importance of capturing psychological characteristics of consumers to understand controversial food acceptance and highlights the differential impact of personality across cultures.Food valuation studies have employed a wide range of product quantities in designing their experiments, assuming that individual preferences are constant, not affected by the framing effect of product quantity. However, this assumption may not hold from the perspective of mental budgeting. The third essay investigates whether and why experimental quantities employed by food valuation studies affect consumer food choice behaviors. Two DCE designs are evaluated: one being the traditional design with 500 grams; the other allowing the unit to be matched with respondent's self-reported quantity per purchase. I find that in the traditional design, consumers'…

Advisors/Committee Members: Ortega, David L, Caputo, Vincenzina, Shupp, Robert, Richardson, Robert, Awokuse, Titus.

Subjects/Keywords: Consumer behavior – China; Food preferences – China; Food preferences – United States; Food preferences – Italy; Teleshopping – China; Willingness to pay – China; Consumers' preferences – China; Willingness to pay; Teleshopping; Food preferences; Consumers' preferences; Consumer behavior; Agriculture economics

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APA (6^th Edition):

Lin, W. (. o. M. S. U. (2019). Chinese consumer decision-making and novel food products. (Thesis). Michigan State University. Retrieved from http://etd.lib.msu.edu/islandora/object/etd:48354

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Lin, Wen (Graduate of Michigan State University). “Chinese consumer decision-making and novel food products.” 2019. Thesis, Michigan State University. Accessed March 08, 2021. http://etd.lib.msu.edu/islandora/object/etd:48354.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Lin, Wen (Graduate of Michigan State University). “Chinese consumer decision-making and novel food products.” 2019. Web. 08 Mar 2021.

Vancouver:

Lin W(oMSU. Chinese consumer decision-making and novel food products. [Internet] [Thesis]. Michigan State University; 2019. [cited 2021 Mar 08]. Available from: http://etd.lib.msu.edu/islandora/object/etd:48354.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lin W(oMSU. Chinese consumer decision-making and novel food products. [Thesis]. Michigan State University; 2019. Available from: http://etd.lib.msu.edu/islandora/object/etd:48354

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

16. Chuang, Hui-Shan. The Effects of Service Benefits, Consumer Traits and Relationship Quality on Consumer Preferences and Uses of Self-Service Fueling.

Degree: Master, EMBA, 2014, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0609114-124227

► The thesis primarily took self-service fueling as an example to explore effects of properties of self-service fueling technology, consumerâs characteristics, quality of relationship on consumerâs… (more)

▼ The thesis primarily took self-service fueling as an example to explore effects of properties of self-service fueling technology, consumerâs characteristics, quality of relationship on consumerâs preferences and uses of self-service fueling technology. In the past, fueling services were provided face to face between consumers and gas station employees. But with the continuous innovation of information technology, the self-service fueling has been gradually taking advantage of the technology to offer services that contacts of service had not been limited to interpersonal interactions and a consumer might have been provided full services without presence of the gas station employees. Past researches have showed that the information technology (e.g. self-service fueling technology) used by the service industry could benefit consumers too, but some scholars argued that each consumer might have different degrees of acceptance of the new service technology. Some consumers might love the self-service fueling technology but some others might be fearful to accept it. After reviewing past related researches, the researcher found that most of the past literature of exploring quality of relationship in the service industry focused on the marketing with interpersonal interaction relationship between service employees and consumers and there were not many researches focusing on the relationship between self-service fueling technology services and quality of relationship. By the study of literature and practical observations, the researcher developed a model of consumerâs preferences and uses of self-service fueling. It was followed by exploring effects of properties of self-service fueling on consumerâs preferences for self-service fueling, effects of consumerâs characteristics on consumerâs preferences for self-service fueling, relationship among consumerâs characteristics, properties of information technology and preferences for self-service fueling and relationship between consumerâs preferences as well as uses of self-service fueling. In the last part of thesis, the researcher explored the effects of quality of relationship between enterprise and consumers on the relationship between preferences and uses of self-service fueling. Advisors/Committee Members: Tsai, Hsien-tang (chair), Pei-How Huang (committee member), Cher -Min Fong (committee member), Zhi-Hong Zeng (chair).

Subjects/Keywords: Consumerâs Preferences; Gas Station; Regression Analysis; Consumer Traits; Self-Service Fueling

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APA (6^th Edition):

Chuang, H. (2014). The Effects of Service Benefits, Consumer Traits and Relationship Quality on Consumer Preferences and Uses of Self-Service Fueling. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0609114-124227

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Chuang, Hui-Shan. “The Effects of Service Benefits, Consumer Traits and Relationship Quality on Consumer Preferences and Uses of Self-Service Fueling.” 2014. Thesis, NSYSU. Accessed March 08, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0609114-124227.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Chuang, Hui-Shan. “The Effects of Service Benefits, Consumer Traits and Relationship Quality on Consumer Preferences and Uses of Self-Service Fueling.” 2014. Web. 08 Mar 2021.

Vancouver:

Chuang H. The Effects of Service Benefits, Consumer Traits and Relationship Quality on Consumer Preferences and Uses of Self-Service Fueling. [Internet] [Thesis]. NSYSU; 2014. [cited 2021 Mar 08]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0609114-124227.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chuang H. The Effects of Service Benefits, Consumer Traits and Relationship Quality on Consumer Preferences and Uses of Self-Service Fueling. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0609114-124227

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of South Australia

17. Trisna, Sugiapto. Effects of buyer knowledge on the perceived importance of purchasing decision factors.

Degree: PhD, 1999, University of South Australia

URL: http://arrow.unisa.edu.au:8081/1959.8/85138 ; http://arrow.unisa.edu.au/vital/access/manager/Repository/unisa:42825

Subjects/Keywords: Consumer behavior; Consumers' preferences; Consumers

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Trisna, S. (1999). Effects of buyer knowledge on the perceived importance of purchasing decision factors. (Doctoral Dissertation). University of South Australia. Retrieved from http://arrow.unisa.edu.au:8081/1959.8/85138 ; http://arrow.unisa.edu.au/vital/access/manager/Repository/unisa:42825

Chicago Manual of Style (16^th Edition):

Trisna, Sugiapto. “Effects of buyer knowledge on the perceived importance of purchasing decision factors.” 1999. Doctoral Dissertation, University of South Australia. Accessed March 08, 2021. http://arrow.unisa.edu.au:8081/1959.8/85138 ; http://arrow.unisa.edu.au/vital/access/manager/Repository/unisa:42825.

MLA Handbook (7^th Edition):

Trisna, Sugiapto. “Effects of buyer knowledge on the perceived importance of purchasing decision factors.” 1999. Web. 08 Mar 2021.

Vancouver:

Trisna S. Effects of buyer knowledge on the perceived importance of purchasing decision factors. [Internet] [Doctoral dissertation]. University of South Australia; 1999. [cited 2021 Mar 08]. Available from: http://arrow.unisa.edu.au:8081/1959.8/85138 ; http://arrow.unisa.edu.au/vital/access/manager/Repository/unisa:42825.

Council of Science Editors:

Trisna S. Effects of buyer knowledge on the perceived importance of purchasing decision factors. [Doctoral Dissertation]. University of South Australia; 1999. Available from: http://arrow.unisa.edu.au:8081/1959.8/85138 ; http://arrow.unisa.edu.au/vital/access/manager/Repository/unisa:42825

Rochester Institute of Technology

18. Goguen, Kate. The Influence of color on purchasing decisions related to product design.

Degree: School of Design (CIAS), 2012, Rochester Institute of Technology

URL: https://scholarworks.rit.edu/theses/6103

► Designers, especially students studying to be designers, are not always aware of how important color is to the success of a product. Color choice is… (more)

Subjects/Keywords: Color palettes; Color psychology; Consumer preferences; Graphic design; Marketing; Product design

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APA (6^th Edition):

Goguen, K. (2012). The Influence of color on purchasing decisions related to product design. (Thesis). Rochester Institute of Technology. Retrieved from https://scholarworks.rit.edu/theses/6103

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Goguen, Kate. “The Influence of color on purchasing decisions related to product design.” 2012. Thesis, Rochester Institute of Technology. Accessed March 08, 2021. https://scholarworks.rit.edu/theses/6103.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Goguen, Kate. “The Influence of color on purchasing decisions related to product design.” 2012. Web. 08 Mar 2021.

Vancouver:

Goguen K. The Influence of color on purchasing decisions related to product design. [Internet] [Thesis]. Rochester Institute of Technology; 2012. [cited 2021 Mar 08]. Available from: https://scholarworks.rit.edu/theses/6103.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Goguen K. The Influence of color on purchasing decisions related to product design. [Thesis]. Rochester Institute of Technology; 2012. Available from: https://scholarworks.rit.edu/theses/6103

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Cornell University

19. Saputo, Rachel Lauren. REVISITING THE DEMAND FOR GMO PRODUCTS: DOES INFORMATION ABOUT FOOD WASTE INFLUENCE CONSUMER PREFERENCES?.

Degree: M.S., Applied Economics and Management, Applied Economics and Management, 2017, Cornell University

URL: http://hdl.handle.net/1813/51666

► As consumer demand for organic and non-GE foods continues to grow, GE crops with food-waste reduction benefits are being developed, but the adoption of these… (more)

Subjects/Keywords: Agriculture economics; organic; Consumer Preferences; Food Waste; Genetic Engineering

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APA (6^th Edition):

Saputo, R. L. (2017). REVISITING THE DEMAND FOR GMO PRODUCTS: DOES INFORMATION ABOUT FOOD WASTE INFLUENCE CONSUMER PREFERENCES?. (Masters Thesis). Cornell University. Retrieved from http://hdl.handle.net/1813/51666

Chicago Manual of Style (16^th Edition):

Saputo, Rachel Lauren. “REVISITING THE DEMAND FOR GMO PRODUCTS: DOES INFORMATION ABOUT FOOD WASTE INFLUENCE CONSUMER PREFERENCES?.” 2017. Masters Thesis, Cornell University. Accessed March 08, 2021. http://hdl.handle.net/1813/51666.

MLA Handbook (7^th Edition):

Saputo, Rachel Lauren. “REVISITING THE DEMAND FOR GMO PRODUCTS: DOES INFORMATION ABOUT FOOD WASTE INFLUENCE CONSUMER PREFERENCES?.” 2017. Web. 08 Mar 2021.

Vancouver:

Saputo RL. REVISITING THE DEMAND FOR GMO PRODUCTS: DOES INFORMATION ABOUT FOOD WASTE INFLUENCE CONSUMER PREFERENCES?. [Internet] [Masters thesis]. Cornell University; 2017. [cited 2021 Mar 08]. Available from: http://hdl.handle.net/1813/51666.

Council of Science Editors:

Saputo RL. REVISITING THE DEMAND FOR GMO PRODUCTS: DOES INFORMATION ABOUT FOOD WASTE INFLUENCE CONSUMER PREFERENCES?. [Masters Thesis]. Cornell University; 2017. Available from: http://hdl.handle.net/1813/51666

University of South Africa

20. Bekker, Theo Frederik. The effect of avocado consumer preferences and behaviour on the global commercialization of new avocado horticultural intellectual property .

Degree: 2012, University of South Africa

URL: http://hdl.handle.net/10500/6137

The study’s aim was to determine how consumers relate to specific factors that affect the way in which fruit is marketed in supermarkets. This might have an influence on effective commercialization of new intellectual property in the global avocado industry.

Subjects/Keywords: Commercialization; Avocado industry; Consumer preferences; Intellectual property; Horticulture

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Bekker, T. F. (2012). The effect of avocado consumer preferences and behaviour on the global commercialization of new avocado horticultural intellectual property . (Doctoral Dissertation). University of South Africa. Retrieved from http://hdl.handle.net/10500/6137

Chicago Manual of Style (16^th Edition):

Bekker, Theo Frederik. “The effect of avocado consumer preferences and behaviour on the global commercialization of new avocado horticultural intellectual property .” 2012. Doctoral Dissertation, University of South Africa. Accessed March 08, 2021. http://hdl.handle.net/10500/6137.

MLA Handbook (7^th Edition):

Bekker, Theo Frederik. “The effect of avocado consumer preferences and behaviour on the global commercialization of new avocado horticultural intellectual property .” 2012. Web. 08 Mar 2021.

Vancouver:

Bekker TF. The effect of avocado consumer preferences and behaviour on the global commercialization of new avocado horticultural intellectual property . [Internet] [Doctoral dissertation]. University of South Africa; 2012. [cited 2021 Mar 08]. Available from: http://hdl.handle.net/10500/6137.

Council of Science Editors:

Bekker TF. The effect of avocado consumer preferences and behaviour on the global commercialization of new avocado horticultural intellectual property . [Doctoral Dissertation]. University of South Africa; 2012. Available from: http://hdl.handle.net/10500/6137

Cranfield University

21. Chapman, Shelly. The effects of customised food advergames on children’s affective, cognitive, and conative responses.

Degree: PhD, 2017, Cranfield University

URL: http://dspace.lib.cranfield.ac.uk/handle/1826/12723

► The practice of promoting food to children via advergames is a highly topical issue which attracts much concern due to the low nutritional value of… (more)

▼ The practice of promoting food to children via advergames is a highly topical issue which attracts much concern due to the low nutritional value of the promoted foods. This thesis examines the effects of customised food advergames on children’s affective, cognitive and conative responses. It also investigates the role persuasion knowledge and prior brand usage have in children’s interaction with advergames. In particular, whether children’s persuasion knowledge acts as a barrier to those responses. This research is situated within the domains of marketing communications, consumer behaviour and consumer socialisation. It adopts an affect transfer theory, the Dual Mediation Hypothesis (DMH), to explain the transfer of affect from an advergame to children’s responses. Three versions of the same advergame were designed for the purpose of this thesis with different levels of customisation (i.e. control, low and high experimental conditions). An experiment among younger (5-7 year olds) and older (11¬12 year olds) children reveals that customisation in advergames has a detrimental effect on children’s affective, cognitive and conative responses. It was the control condition, without customisation options, that rendered a positive impact on brand attitudes and preferences relative to the other two experimental conditions. Persuasion knowledge does not influence children’s affective, cognitive or conative responses. This implies that children’s understanding of the persuasive intent of an advergame does not act as a barrier against its effects. Age had a significant role on children’s attitudes towards the advergame, but not on their other responses to it. Finally, prior brand usage has a positive impact on children’s responses apart from on advergame attitudes. This thesis has implications to policy and practice. It is evident that children from two distinct age and cognitive developmental groups cannot protect themselves from advergames’ effects. Therefore, regulators should broaden the scope of concern to older and younger children alike.

Subjects/Keywords: Brand preferences; consumer responses; purchase requests; persuasion knowledge; prior brand usage

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Chapman, S. (2017). The effects of customised food advergames on children’s affective, cognitive, and conative responses. (Doctoral Dissertation). Cranfield University. Retrieved from http://dspace.lib.cranfield.ac.uk/handle/1826/12723

Chicago Manual of Style (16^th Edition):

Chapman, Shelly. “The effects of customised food advergames on children’s affective, cognitive, and conative responses.” 2017. Doctoral Dissertation, Cranfield University. Accessed March 08, 2021. http://dspace.lib.cranfield.ac.uk/handle/1826/12723.

MLA Handbook (7^th Edition):

Chapman, Shelly. “The effects of customised food advergames on children’s affective, cognitive, and conative responses.” 2017. Web. 08 Mar 2021.

Vancouver:

Chapman S. The effects of customised food advergames on children’s affective, cognitive, and conative responses. [Internet] [Doctoral dissertation]. Cranfield University; 2017. [cited 2021 Mar 08]. Available from: http://dspace.lib.cranfield.ac.uk/handle/1826/12723.

Council of Science Editors:

Chapman S. The effects of customised food advergames on children’s affective, cognitive, and conative responses. [Doctoral Dissertation]. Cranfield University; 2017. Available from: http://dspace.lib.cranfield.ac.uk/handle/1826/12723

Cranfield University

22. Chapman, Shelly. The effects of customised food advergames on children's affective, cognitive, and conative responses.

Degree: PhD, 2017, Cranfield University

URL: http://dspace.lib.cranfield.ac.uk/handle/1826/12723 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.738625

► The practice of promoting food to children via advergames is a highly topical issue which attracts much concern due to the low nutritional value of… (more)

▼ The practice of promoting food to children via advergames is a highly topical issue which attracts much concern due to the low nutritional value of the promoted foods. This thesis examines the effects of customised food advergames on children’s affective, cognitive and conative responses. It also investigates the role persuasion knowledge and prior brand usage have in children’s interaction with advergames. In particular, whether children’s persuasion knowledge acts as a barrier to those responses. This research is situated within the domains of marketing communications, consumer behaviour and consumer socialisation. It adopts an affect transfer theory, the Dual Mediation Hypothesis (DMH), to explain the transfer of affect from an advergame to children’s responses. Three versions of the same advergame were designed for the purpose of this thesis with different levels of customisation (i.e. control, low and high experimental conditions). An experiment among younger (5-7 year olds) and older (11¬12 year olds) children reveals that customisation in advergames has a detrimental effect on children’s affective, cognitive and conative responses. It was the control condition, without customisation options, that rendered a positive impact on brand attitudes and preferences relative to the other two experimental conditions. Persuasion knowledge does not influence children’s affective, cognitive or conative responses. This implies that children’s understanding of the persuasive intent of an advergame does not act as a barrier against its effects. Age had a significant role on children’s attitudes towards the advergame, but not on their other responses to it. Finally, prior brand usage has a positive impact on children’s responses apart from on advergame attitudes. This thesis has implications to policy and practice. It is evident that children from two distinct age and cognitive developmental groups cannot protect themselves from advergames’ effects. Therefore, regulators should broaden the scope of concern to older and younger children alike.

Subjects/Keywords: Brand preferences; consumer responses; purchase requests; persuasion knowledge; prior brand usage

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APA (6^th Edition):

Chapman, S. (2017). The effects of customised food advergames on children's affective, cognitive, and conative responses. (Doctoral Dissertation). Cranfield University. Retrieved from http://dspace.lib.cranfield.ac.uk/handle/1826/12723 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.738625

Chicago Manual of Style (16^th Edition):

Chapman, Shelly. “The effects of customised food advergames on children's affective, cognitive, and conative responses.” 2017. Doctoral Dissertation, Cranfield University. Accessed March 08, 2021. http://dspace.lib.cranfield.ac.uk/handle/1826/12723 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.738625.

MLA Handbook (7^th Edition):

Chapman, Shelly. “The effects of customised food advergames on children's affective, cognitive, and conative responses.” 2017. Web. 08 Mar 2021.

Vancouver:

Chapman S. The effects of customised food advergames on children's affective, cognitive, and conative responses. [Internet] [Doctoral dissertation]. Cranfield University; 2017. [cited 2021 Mar 08]. Available from: http://dspace.lib.cranfield.ac.uk/handle/1826/12723 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.738625.

Council of Science Editors:

Chapman S. The effects of customised food advergames on children's affective, cognitive, and conative responses. [Doctoral Dissertation]. Cranfield University; 2017. Available from: http://dspace.lib.cranfield.ac.uk/handle/1826/12723 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.738625

Hong Kong University of Science and Technology

23. Saluja, Geetanjali. The effects of connecting versus separating mindsets on persuasion and product customization.

Degree: 2015, Hong Kong University of Science and Technology

URL: http://repository.ust.hk/ir/Record/1783.1-80142 ; https://doi.org/10.14711/thesis-b1552014 ; http://repository.ust.hk/ir/bitstream/1783.1-80142/1/th_redirect.html

► Past work on connecting vs. separating mindsets has looked at how these mindsets activate a tendency to make connections or parse out information. I extend… (more)

▼ Past work on connecting vs. separating mindsets has looked at how these mindsets activate a tendency to make connections or parse out information. I extend the existing literature to demonstrate how these tendencies affect information processing and highlight some of the downstream implications of these tendencies. I suggest that these tendencies to connect or separate lead people to differ in the number of aspects or dimensions that become salient when they look at a stimulus configuration. These differences in the number of accessible dimensions then influence judgments and decisions in two very different consumption situations–persuasion and product customization. In the persuasion domain, I show through a series of studies that when people look at an ad, they tend to think about the endorser and the message in different ways. Those with a connecting mindset are more inclined to use multiple dimensions to think of how the two are related. However, those with a separating mindset use fewer, more obvious dimensions to connect them. These differences in the number of dimensions considered as a basis for connecting the elements later affects perceptions of fit and how persuasive the ad is. Another series of studies in the customization domain shows that when people have an assortment of ingredients to choose from while customizing their product, those with a connecting mindset are more likely to think of ways in which the different ingredients are related. This leads to the activation of more dimensions, which then affects the number of possible combinations they generate. In contrast, those with a separating mindset are less likely to focus on how the options are related. Consequently, fewer dimensions are activated and fewer possible combinations are generated. This difference in the number of possible combinations that are generated affects the perceived richness of the assortment and consumers’ willingness to pay for the combination they eventually choose.

Subjects/Keywords: Advertising ; Psychological aspects ; Consumer behavior ; Consumers' preferences ; Persuasion (Psychology)

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APA (6^th Edition):

Saluja, G. (2015). The effects of connecting versus separating mindsets on persuasion and product customization. (Thesis). Hong Kong University of Science and Technology. Retrieved from http://repository.ust.hk/ir/Record/1783.1-80142 ; https://doi.org/10.14711/thesis-b1552014 ; http://repository.ust.hk/ir/bitstream/1783.1-80142/1/th_redirect.html

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Saluja, Geetanjali. “The effects of connecting versus separating mindsets on persuasion and product customization.” 2015. Thesis, Hong Kong University of Science and Technology. Accessed March 08, 2021. http://repository.ust.hk/ir/Record/1783.1-80142 ; https://doi.org/10.14711/thesis-b1552014 ; http://repository.ust.hk/ir/bitstream/1783.1-80142/1/th_redirect.html.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Saluja, Geetanjali. “The effects of connecting versus separating mindsets on persuasion and product customization.” 2015. Web. 08 Mar 2021.

Vancouver:

Saluja G. The effects of connecting versus separating mindsets on persuasion and product customization. [Internet] [Thesis]. Hong Kong University of Science and Technology; 2015. [cited 2021 Mar 08]. Available from: http://repository.ust.hk/ir/Record/1783.1-80142 ; https://doi.org/10.14711/thesis-b1552014 ; http://repository.ust.hk/ir/bitstream/1783.1-80142/1/th_redirect.html.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Saluja G. The effects of connecting versus separating mindsets on persuasion and product customization. [Thesis]. Hong Kong University of Science and Technology; 2015. Available from: http://repository.ust.hk/ir/Record/1783.1-80142 ; https://doi.org/10.14711/thesis-b1552014 ; http://repository.ust.hk/ir/bitstream/1783.1-80142/1/th_redirect.html

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Illinois – Urbana-Champaign

24. Coyle, Bradford David. Consumer perceptions of and willingness to pay for lettuce from different agricultural production systems.

Degree: MS, Agricultural & Applied Econ, 2017, University of Illinois – Urbana-Champaign

URL: http://hdl.handle.net/2142/100410

► Vertical farming is a technologically advancing agricultural production method with the potential to change the way lettuce (and other produce) is grown. However, less is… (more)

Subjects/Keywords: vertical farming; fresh produce; food safety; consumer preferences; willingness to pay

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APA (6^th Edition):

Coyle, B. D. (2017). Consumer perceptions of and willingness to pay for lettuce from different agricultural production systems. (Thesis). University of Illinois – Urbana-Champaign. Retrieved from http://hdl.handle.net/2142/100410

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Coyle, Bradford David. “Consumer perceptions of and willingness to pay for lettuce from different agricultural production systems.” 2017. Thesis, University of Illinois – Urbana-Champaign. Accessed March 08, 2021. http://hdl.handle.net/2142/100410.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Coyle, Bradford David. “Consumer perceptions of and willingness to pay for lettuce from different agricultural production systems.” 2017. Web. 08 Mar 2021.

Vancouver:

Coyle BD. Consumer perceptions of and willingness to pay for lettuce from different agricultural production systems. [Internet] [Thesis]. University of Illinois – Urbana-Champaign; 2017. [cited 2021 Mar 08]. Available from: http://hdl.handle.net/2142/100410.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Coyle BD. Consumer perceptions of and willingness to pay for lettuce from different agricultural production systems. [Thesis]. University of Illinois – Urbana-Champaign; 2017. Available from: http://hdl.handle.net/2142/100410

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Curtin University of Technology

25. Dippon, Christian M. Consumer preferences for mobile phone service in the U.S.: an application of efficient design on conjoint analysis .

Degree: 2011, Curtin University of Technology

URL: http://hdl.handle.net/20.500.11937/942

► The wide commercial success of certain mobile phones, such as Apple‘s iPhone and RIM‘s Blackberry, was the motivation behind this study to examine empirically what… (more)

▼ The wide commercial success of certain mobile phones, such as Apple‘s iPhone and RIM‘s Blackberry, was the motivation behind this study to examine empirically what drives the demand for mobile service bundles. If casual observation is an accurate indicator, consumers make their mobile purchasing decisions based solely on the type of mobile phone that mobile service providers are offering at the time as part of a bundle of services. This, in turn, raises the question of whether service bundle components, other than the mobile phone, matter to consumers. In light of increased competition and saturation in the U.S. mobile sector, gaining a deeper understanding of consumer choice is critical not only for the development of effective market strategies but also for policymaking. As governmental agencies take a closer look at competition and the need or lack thereof of regulation in the mobile sector, it is crucial to understand how consumers purchase mobile service as this may very well form the basis of new regulations and public policies. Surprisingly, although there is a large literature addressing various aspects of mobile demand, no prior study has examined this topic from a mobile service bundle perspective.The present study uses data from an online stated-preference survey with a conjoint analysis component. The design for the conjoint analyses incorporates efficient survey design, which promises most accurate parameter estimates. It is the first application of efficient survey design theory to telecommunication services. It is also one of the first practical applications of this innovative concept. In these trade-off exercises, 503 survey respondents ranked three mobile service plan alternatives, each described via 10 service attributes. Survey respondents completed six such exercises. A thorough quality review of the survey results revealed 14 invalid survey responses and survey respondent fatigue in the last two choice situations. After eliminating the 14 invalid responses, the resulting data were fit to several versions of the multinomial exploded logit model. Using likelihood ratio indices and hypotheses tests, such as the likelihood-ratio test, the Wald test, and the Hausman test, to determine the best model for this study, the final model selected was a multinomial mixed exploded logit model with 10 lognormal distributed and two fixed parameters. This model provides direct insight into the demand determinants for mobile service bundles. It reveals demand elasticities and calculates the consumers‘ maximum willingness to pay for specific bundle components.The fitted model reveals several interesting econometric, competitive, and public policy findings. First, applying D-efficient survey design requires a priori information on the final model‘s specification and the signs and sizes of its coefficients. Data from a pilot survey fitted to a multinomial logit model generate the necessary a priori proxies. The design matrix is D-optimized relative to this a priori model. Any deviation from the pilot model‘s…

Subjects/Keywords: efficient design; mobile phone service; U.S; conjoint analysis; consumer preferences

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APA (6^th Edition):

Dippon, C. M. (2011). Consumer preferences for mobile phone service in the U.S.: an application of efficient design on conjoint analysis . (Thesis). Curtin University of Technology. Retrieved from http://hdl.handle.net/20.500.11937/942

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Dippon, Christian M. “Consumer preferences for mobile phone service in the U.S.: an application of efficient design on conjoint analysis .” 2011. Thesis, Curtin University of Technology. Accessed March 08, 2021. http://hdl.handle.net/20.500.11937/942.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Dippon, Christian M. “Consumer preferences for mobile phone service in the U.S.: an application of efficient design on conjoint analysis .” 2011. Web. 08 Mar 2021.

Vancouver:

Dippon CM. Consumer preferences for mobile phone service in the U.S.: an application of efficient design on conjoint analysis . [Internet] [Thesis]. Curtin University of Technology; 2011. [cited 2021 Mar 08]. Available from: http://hdl.handle.net/20.500.11937/942.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Dippon CM. Consumer preferences for mobile phone service in the U.S.: an application of efficient design on conjoint analysis . [Thesis]. Curtin University of Technology; 2011. Available from: http://hdl.handle.net/20.500.11937/942

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Kansas State University

26. McDonald, Jennifer. Factors influencing premiums on local wines: an exploratory assessment of Kansas wine.

Degree: Master of Agribusiness, Department of Agricultural Economics, 2016, Kansas State University

URL: http://hdl.handle.net/2097/32727

► While understanding consumer decisions about food choices is complex, the nature of wines makes it even more difficult to decipher how consumers arrive at their… (more)

▼ While understanding consumer decisions about food choices is complex, the nature of wines makes it even more difficult to decipher how consumers arrive at their choices. Given the perceived importance of "local", how willing are consumers to pay for locally-produced wine? And, what characteristics of the wine influence the premium that consumers pay for it? These are the two related questions that this research seeks to address. The research uses a case study approach to explore how five wine characteristics of local Kansas wine influence the premium consumers are willing to pay. The five characteristics are appearance, aroma, body, taste and finish. The study uses four pairs of wine in the following groups: sweet white, dry white, semi-sweet red and dry red. Each pair is made up of a Kansas wine and a non-Kansas wine. A very well-defined set of focus group participants were invited to taste these wine without knowing the identity of the wines and score them according to their characteristics and then provide an indication of how much they are willing to pay. The case results indicate that the focus group participants were willing to discount Kansas wines in all cases of the four pairs. The factors affecting the discount were finish for sweet white wines, appearance for sweet red wines, taste and aroma for dry white and dry red wines. The implication of this exploratory case study is that while most local residents proclaim their willingness to pay a premium for local wines, when tested against national or international competitors, consumers are unwilling to pay a premium for these local wines because the local wines lack the desired quality the international wines have. The information is important because it provides direction for an entrepreneur seeking to develop local wines to focus on understanding and addressing the characteristics which influence consumers' willingness to pay a premium even as she determines which particular wines current players in the local Kansas industry has the potential to be competitive if they address the characteristics upon which they are penalized by consumers. This, despite this being an exploratory case study, it provides important direction for entrepreneurial action. Advisors/Committee Members: Vincent R. Amanor-Boadu.

Subjects/Keywords: Consumer Preferences; Wine; Locally Grown; Premium; Willingness to Pay

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APA (6^th Edition):

McDonald, J. (2016). Factors influencing premiums on local wines: an exploratory assessment of Kansas wine. (Masters Thesis). Kansas State University. Retrieved from http://hdl.handle.net/2097/32727

Chicago Manual of Style (16^th Edition):

McDonald, Jennifer. “Factors influencing premiums on local wines: an exploratory assessment of Kansas wine.” 2016. Masters Thesis, Kansas State University. Accessed March 08, 2021. http://hdl.handle.net/2097/32727.

MLA Handbook (7^th Edition):

McDonald, Jennifer. “Factors influencing premiums on local wines: an exploratory assessment of Kansas wine.” 2016. Web. 08 Mar 2021.

Vancouver:

McDonald J. Factors influencing premiums on local wines: an exploratory assessment of Kansas wine. [Internet] [Masters thesis]. Kansas State University; 2016. [cited 2021 Mar 08]. Available from: http://hdl.handle.net/2097/32727.

Council of Science Editors:

McDonald J. Factors influencing premiums on local wines: an exploratory assessment of Kansas wine. [Masters Thesis]. Kansas State University; 2016. Available from: http://hdl.handle.net/2097/32727

University of Guelph

27. Norris, Amanda. Context Specific Factors Affecting Consumer Preferences for Antibiotic and Hormone Use During the Production of Beef in Canada.

Degree: MS, Department of Food, Agricultural and Resource Economics, 2020, University of Guelph

URL: https://atrium.lib.uoguelph.ca/xmlui/handle/10214/17944

► The market for differentiated meat products is growing based on changes in consumer demand for products with different production attributes. Some consumers are concerned with… (more)

Subjects/Keywords: beef; consumer preferences; willingness-to-pay; conditional logit; mixed logit; antibiotics

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APA (6^th Edition):

Norris, A. (2020). Context Specific Factors Affecting Consumer Preferences for Antibiotic and Hormone Use During the Production of Beef in Canada. (Masters Thesis). University of Guelph. Retrieved from https://atrium.lib.uoguelph.ca/xmlui/handle/10214/17944

Chicago Manual of Style (16^th Edition):

Norris, Amanda. “Context Specific Factors Affecting Consumer Preferences for Antibiotic and Hormone Use During the Production of Beef in Canada.” 2020. Masters Thesis, University of Guelph. Accessed March 08, 2021. https://atrium.lib.uoguelph.ca/xmlui/handle/10214/17944.

MLA Handbook (7^th Edition):

Norris, Amanda. “Context Specific Factors Affecting Consumer Preferences for Antibiotic and Hormone Use During the Production of Beef in Canada.” 2020. Web. 08 Mar 2021.

Vancouver:

Norris A. Context Specific Factors Affecting Consumer Preferences for Antibiotic and Hormone Use During the Production of Beef in Canada. [Internet] [Masters thesis]. University of Guelph; 2020. [cited 2021 Mar 08]. Available from: https://atrium.lib.uoguelph.ca/xmlui/handle/10214/17944.

Council of Science Editors:

Norris A. Context Specific Factors Affecting Consumer Preferences for Antibiotic and Hormone Use During the Production of Beef in Canada. [Masters Thesis]. University of Guelph; 2020. Available from: https://atrium.lib.uoguelph.ca/xmlui/handle/10214/17944

Massey University

28. Clark, Maxine Ruth. Food choice in context : the application of experimental choice analysis to investigate sensory and cognitive factors in consumer food choice.

Degree: PhD, Food Technology, 1999, Massey University

URL: http://hdl.handle.net/10179/4640

► Knowledge about consumer food choices is fundamental to many areas of research and practice. Food choices can only be fully understood by identifying and measuring… (more)

▼ Knowledge about consumer food choices is fundamental to many areas of research and practice. Food choices can only be fully understood by identifying and measuring sensory and cognitive factors from the consumer's perspective and interpreted with reference to the context in which the food is to be used or consumed. Experimental choice analysis is a technique which integrates conjoint analysis with probabilistic discrete choice theories to investigate influences on consumer choices. This technique was applied and evaluated, in conjunction with qualitative research, to investigate consumer choices for yoghurt. Multiple sets of experimentally designed product alternatives were presented to consumers, and the impact of, and interaction between, different product features determined using a multinomial logit model. Choices for five different use contexts were made on the basis of product descriptions only, blind tasted products and the combined product (information plus tasting). Features to be manipulated for labels and products were sweetness and fat content, each at two levels. Label only attributes included statements related to acidophilus and no additives product features. The results demonstrated that consumers' choices, based on the attributes of the product, vary with different intended use contexts. Context-specific interactions were noted between fat content and sweetness. This suggested that consumers do not always assess product features independently or consistently, and interactions should be incorporated in research designs wherever possible. Participants' frequency of use and degree of health concern were incorporated into the model as interactions with attributes and these significantly improved the model over base models. Combined with the results of the qualitative studies, a comprehensive picture of how consumers' use of yoghurt affected their choices was obtained. This approach can provide valuable information for product development decisions and may be a step towards developing more integrated research methodologies for investigating consumer food choices.

Subjects/Keywords: Food preferences; Consumer behaviour

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APA (6^th Edition):

Clark, M. R. (1999). Food choice in context : the application of experimental choice analysis to investigate sensory and cognitive factors in consumer food choice. (Doctoral Dissertation). Massey University. Retrieved from http://hdl.handle.net/10179/4640

Chicago Manual of Style (16^th Edition):

Clark, Maxine Ruth. “Food choice in context : the application of experimental choice analysis to investigate sensory and cognitive factors in consumer food choice.” 1999. Doctoral Dissertation, Massey University. Accessed March 08, 2021. http://hdl.handle.net/10179/4640.

MLA Handbook (7^th Edition):

Clark, Maxine Ruth. “Food choice in context : the application of experimental choice analysis to investigate sensory and cognitive factors in consumer food choice.” 1999. Web. 08 Mar 2021.

Vancouver:

Clark MR. Food choice in context : the application of experimental choice analysis to investigate sensory and cognitive factors in consumer food choice. [Internet] [Doctoral dissertation]. Massey University; 1999. [cited 2021 Mar 08]. Available from: http://hdl.handle.net/10179/4640.

Council of Science Editors:

Clark MR. Food choice in context : the application of experimental choice analysis to investigate sensory and cognitive factors in consumer food choice. [Doctoral Dissertation]. Massey University; 1999. Available from: http://hdl.handle.net/10179/4640

University of Kentucky

29. Farmer, Adam. POLITICAL IDEOLOGY AND CONSUMER PREFERENCES.

Degree: 2014, University of Kentucky

URL: https://uknowledge.uky.edu/marketing_etds/2

► Despite continued polarization along political party lines, it remains unclear how differences in political ideology impact the choices consumers make. The results of seven studies… (more)

Subjects/Keywords: Political Ideology; Consumer Preferences; Deliberation; Liberals; Conservatives; Marketing

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APA (6^th Edition):

Farmer, A. (2014). POLITICAL IDEOLOGY AND CONSUMER PREFERENCES. (Doctoral Dissertation). University of Kentucky. Retrieved from https://uknowledge.uky.edu/marketing_etds/2

Chicago Manual of Style (16^th Edition):

Farmer, Adam. “POLITICAL IDEOLOGY AND CONSUMER PREFERENCES.” 2014. Doctoral Dissertation, University of Kentucky. Accessed March 08, 2021. https://uknowledge.uky.edu/marketing_etds/2.

MLA Handbook (7^th Edition):

Farmer, Adam. “POLITICAL IDEOLOGY AND CONSUMER PREFERENCES.” 2014. Web. 08 Mar 2021.

Vancouver:

Farmer A. POLITICAL IDEOLOGY AND CONSUMER PREFERENCES. [Internet] [Doctoral dissertation]. University of Kentucky; 2014. [cited 2021 Mar 08]. Available from: https://uknowledge.uky.edu/marketing_etds/2.

Council of Science Editors:

Farmer A. POLITICAL IDEOLOGY AND CONSUMER PREFERENCES. [Doctoral Dissertation]. University of Kentucky; 2014. Available from: https://uknowledge.uky.edu/marketing_etds/2

Cleveland State University

30. Sams, Johnny A. Regulatory Fit and Consumer Brand Preferences.

Degree: MAin Psychology, College of Sciences and Health Professions, 2010, Cleveland State University

URL: http://rave.ohiolink.edu/etdc/view?acc_num=csu1288913649

► Research has demonstrated that consumer perceptions of products are affected by the “fit” between their regulatory focus or goal orientation and their conception of what… (more)

▼ Research has demonstrated that consumer perceptions of products are affected by the “fit” between their regulatory focus or goal orientation and their conception of what products can offer in terms of satisfying the goals activated by that orientation. This research has focused on product features and the way product messages are framed for consumers. However, research has not focused on fit in terms of brand names and the types of regulatory orientations (promotion vs. prevention) that can be associated with them. This issue has potential implications for consumers and how products can be more effectively marketed to them. Given that research has demonstrated the consumers make product choices based on fit, the following was hypothesized in this study: H1: The more promotion-focused one is, the more positive product ratings will be if the brand name is associated with promotion concerns and strategies; and H2: The more prevention-focused one is, the more positive product ratings will be if the brand name is associated with prevention concerns and strategies. While not the primary foci of this paper, effects based on the following two hypotheses were also examined: H3: As independent self-construal scores increase, the more likely it is that product ratings will be higher for brand names associated with promotion concerns and strategies; and H4: As interdependent self-construal scores increase, the more likely it is that product ratings will be higher for brand names associated with prevention concerns and strategies. To test the hypotheses, participants were given individual difference measures, then asked to rate cars and sports teams with brand names created for the study. Sports teams were included given the expectation that consumers identify strongly with them (in addition to car brands). Brand names appeared in two types: promotion and prevention. After the ratings, participants were given a recall task for cars they had rated earlier in the study. Then, demographics were collected and participants were debriefed. While the results were not consistent across the ratings, each of the four hypotheses demonstrated some instances of support. Advisors/Committee Members: Park, Ernest S. (Committee Chair).

Subjects/Keywords: Psychology; regulatory fit; consumer preferences

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APA (6^th Edition):

Sams, J. A. (2010). Regulatory Fit and Consumer Brand Preferences. (Masters Thesis). Cleveland State University. Retrieved from http://rave.ohiolink.edu/etdc/view?acc_num=csu1288913649

Chicago Manual of Style (16^th Edition):

Sams, Johnny A. “Regulatory Fit and Consumer Brand Preferences.” 2010. Masters Thesis, Cleveland State University. Accessed March 08, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=csu1288913649.

MLA Handbook (7^th Edition):

Sams, Johnny A. “Regulatory Fit and Consumer Brand Preferences.” 2010. Web. 08 Mar 2021.

Vancouver:

Sams JA. Regulatory Fit and Consumer Brand Preferences. [Internet] [Masters thesis]. Cleveland State University; 2010. [cited 2021 Mar 08]. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=csu1288913649.

Council of Science Editors:

Sams JA. Regulatory Fit and Consumer Brand Preferences. [Masters Thesis]. Cleveland State University; 2010. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=csu1288913649

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Open Access Theses and Dissertations