subject:(Consumer perception)

1. Feng, Shan. The effects of price context and prior product knowledge on consumers’ product evaluations.

Degree: 2011, Drexel University

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This research examines how consumers rely on price and prior product knowledge in product quality evaluations. To understand the interaction effects of pricecontext and prior… (more)

Subjects/Keywords: Marketing; Consumer behavior; Price perception

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APA (6^th Edition):

Feng, S. (2011). The effects of price context and prior product knowledge on consumers’ product evaluations. (Thesis). Drexel University. Retrieved from http://hdl.handle.net/1860/3516

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Feng, Shan. “The effects of price context and prior product knowledge on consumers’ product evaluations.” 2011. Thesis, Drexel University. Accessed January 23, 2021. http://hdl.handle.net/1860/3516.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Feng, Shan. “The effects of price context and prior product knowledge on consumers’ product evaluations.” 2011. Web. 23 Jan 2021.

Vancouver:

Feng S. The effects of price context and prior product knowledge on consumers’ product evaluations. [Internet] [Thesis]. Drexel University; 2011. [cited 2021 Jan 23]. Available from: http://hdl.handle.net/1860/3516.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Feng S. The effects of price context and prior product knowledge on consumers’ product evaluations. [Thesis]. Drexel University; 2011. Available from: http://hdl.handle.net/1860/3516

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

2. Gopi, K. Consumer perception on fruit drinks in the dharmapuri district of tamilnadu;.

Degree: 2015, Manonmaniam Sundaranar University

URL: http://shodhganga.inflibnet.ac.in/handle/10603/44567

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since soft drink is a non alcoholic drink which is generally sweet to taste there is newlinehardly an individual who can boast of not consuming… (more)

Subjects/Keywords: Consumer perception; dharmapuri district; fruit drinks; tamilnadu

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APA (6^th Edition):

Gopi, K. (2015). Consumer perception on fruit drinks in the dharmapuri district of tamilnadu;. (Thesis). Manonmaniam Sundaranar University. Retrieved from http://shodhganga.inflibnet.ac.in/handle/10603/44567

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Gopi, K. “Consumer perception on fruit drinks in the dharmapuri district of tamilnadu;.” 2015. Thesis, Manonmaniam Sundaranar University. Accessed January 23, 2021. http://shodhganga.inflibnet.ac.in/handle/10603/44567.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Gopi, K. “Consumer perception on fruit drinks in the dharmapuri district of tamilnadu;.” 2015. Web. 23 Jan 2021.

Vancouver:

Gopi K. Consumer perception on fruit drinks in the dharmapuri district of tamilnadu;. [Internet] [Thesis]. Manonmaniam Sundaranar University; 2015. [cited 2021 Jan 23]. Available from: http://shodhganga.inflibnet.ac.in/handle/10603/44567.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Gopi K. Consumer perception on fruit drinks in the dharmapuri district of tamilnadu;. [Thesis]. Manonmaniam Sundaranar University; 2015. Available from: http://shodhganga.inflibnet.ac.in/handle/10603/44567

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Saskatchewan

3. Vasquez Arreaga, Oswaldo. CANADIAN CONSUMER PERCEPTION OF GENOME-EDITED FOOD PRODUCTS.

Degree: 2020, University of Saskatchewan

URL: http://hdl.handle.net/10388/12841

► New Breeding techniques (NBTs) have been developed in the last decade and allow for faster, more precise and less expensive genetic modification of new plant… (more)

Subjects/Keywords: New breeding techniques; genome editing; consumer perception

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APA (6^th Edition):

Vasquez Arreaga, O. (2020). CANADIAN CONSUMER PERCEPTION OF GENOME-EDITED FOOD PRODUCTS. (Thesis). University of Saskatchewan. Retrieved from http://hdl.handle.net/10388/12841

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Vasquez Arreaga, Oswaldo. “CANADIAN CONSUMER PERCEPTION OF GENOME-EDITED FOOD PRODUCTS.” 2020. Thesis, University of Saskatchewan. Accessed January 23, 2021. http://hdl.handle.net/10388/12841.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Vasquez Arreaga, Oswaldo. “CANADIAN CONSUMER PERCEPTION OF GENOME-EDITED FOOD PRODUCTS.” 2020. Web. 23 Jan 2021.

Vancouver:

Vasquez Arreaga O. CANADIAN CONSUMER PERCEPTION OF GENOME-EDITED FOOD PRODUCTS. [Internet] [Thesis]. University of Saskatchewan; 2020. [cited 2021 Jan 23]. Available from: http://hdl.handle.net/10388/12841.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Vasquez Arreaga O. CANADIAN CONSUMER PERCEPTION OF GENOME-EDITED FOOD PRODUCTS. [Thesis]. University of Saskatchewan; 2020. Available from: http://hdl.handle.net/10388/12841

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Nairobi

4. Macharia, Catherine, W. Consumer perception towards private label brands of four key supermarkets in Kenya .

Degree: 2015, University of Nairobi

URL: http://hdl.handle.net/11295/94342

► Supermarket owned products are gaining popularity in Kenya and giving local manufactures of well-known brands a run for their money. With this new trend, manufacturers… (more)

▼ Supermarket owned products are gaining popularity in Kenya and giving local manufactures of well-known brands a run for their money. With this new trend, manufacturers of other brands are not only competing amongst themselves but are now faced with a bigger challenge of competing with their distributing partners. However, private label branding is not a new idea in the world, but has been a common business practice in the United Kingdom and United States of America. This introduction of private label brands by Nakumatt, Tuskys, Naivas and other chains has seen some manufacturers of traditional brands crying foul since they have been by-passed in the conventional production chain. In addition, store branded products are taking over shelves and key display positions which is deemed by a few as unfair competition. However, this could be a strategy by the retail chains to increase consumer loyalty in their outlets even as competition since completion among the retailers is getting stiffer by day. In January 2013, Nakumatt, the biggest supermarket chain in Kenya, introduced its private label brand; Blue Label. Each of their products has a distinctive blue band implying the supermarket‟s commitment to delivery of high quality products. Other key retail chains including Tuskys, Naivas, Uchumi and Ukwala have also adopted this global trend especially on edibles including bread, milk, rice and sugar. The primary aim of the study was to determine consumer perception towards private label brands of the four key supermarkets in Kenya including Nakumatt, Tuskys, Naivas and Uchumi. The researcher did a critical analysis on the variables within consumer perception of private label brands such as brand awareness, perceived price and quality, consumers switching behaviour and the impact of pricing on consumers‟ choice for private label brands. From the findings of this study, the researcher was able to ascertain that consumers are aware of private label brands and the key purchase driver is price. Perception towards private label quality, availability, display on shelf and pricing was positive as most consumers still had an intention of purchasing the brands. The study also gives suggestions for further research on the future of these private label brands.

Subjects/Keywords: Consumer perception towards private label brands

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Macharia, Catherine, W. (2015). Consumer perception towards private label brands of four key supermarkets in Kenya . (Thesis). University of Nairobi. Retrieved from http://hdl.handle.net/11295/94342

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Macharia, Catherine, W. “Consumer perception towards private label brands of four key supermarkets in Kenya .” 2015. Thesis, University of Nairobi. Accessed January 23, 2021. http://hdl.handle.net/11295/94342.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Macharia, Catherine, W. “Consumer perception towards private label brands of four key supermarkets in Kenya .” 2015. Web. 23 Jan 2021.

Vancouver:

Macharia, Catherine W. Consumer perception towards private label brands of four key supermarkets in Kenya . [Internet] [Thesis]. University of Nairobi; 2015. [cited 2021 Jan 23]. Available from: http://hdl.handle.net/11295/94342.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Macharia, Catherine W. Consumer perception towards private label brands of four key supermarkets in Kenya . [Thesis]. University of Nairobi; 2015. Available from: http://hdl.handle.net/11295/94342

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Nairobi

5. Kamotho, Julia W. Influence of packaging and labeling on consumer perception of hair care products quality .

Degree: 2011, University of Nairobi

URL: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/12324

► Consumers rely on signals, both extrinsic and intrinsic attributes, to solve their asymmetric information problem regarding product quality. They form perceptions of various products through… (more)

▼ Consumers rely on signals, both extrinsic and intrinsic attributes, to solve their asymmetric information problem regarding product quality. They form perceptions of various products through their comprehension of the visual stimuli on packaging that attract their attention. These perceptions directly affect their purchasing decision at the point of purchase, which emphasizes the importance of attention-capturing packaging attributes. Marketers often measure consumer brand perceptions and ignore the pack. Packaging helps to drive the way consumers experience a product. Yet, we spend little time researching the connections between packaging and labeling and the direct experience of the product. The purpose of the study is to determine hair care products’ packages and labels attributes that appeal to the consumers and to determine hair care product packages and labels attributes that consumers associate with quality. The researcher employed descriptive research design. The target population composed of hairdressers and the clients in the salons from Kasarani Division. A representative sample of 60 hair dressers and 60 salon customers was selected for this study. The data was collected using a questionnaire. Quantitative data collected was analyzed by the use of descriptive statistics. Content analysis was used to analyze the data that is qualitative in nature or aspect of the data collected from the open ended questions. From the findings the study concludes those attributes of hair care packaging appeal to the customer and communicate quality of hair care products to them include pack design, material and people/personalities, size, texts, leakage/ dirt, color, images, shape and structure. The study that pictures on packages are emphasized to attract attention, particularly when consumers are not very familiar with the brands and novel package appearances have a positive impact on quality perception. Finally, it concludes that the label attributes that are very important when shopping for hair care products and communication of quality include icons and symbols, font size and patterns, usage instructions, country of origin and information. The study recommends that the hair care products manufacturers should give more emphasis on the product or package appearance and also on colors which are the most important visual sign to attract consumers´ attention as it is the first sign that the consumers notices on a package. The study recommends that the manufacturers should be keen on what they include in the label.

Subjects/Keywords: Consumer perception; Product quality; Packaging & labeling

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APA (6^th Edition):

Kamotho, J. W. (2011). Influence of packaging and labeling on consumer perception of hair care products quality . (Thesis). University of Nairobi. Retrieved from http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/12324

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Kamotho, Julia W. “Influence of packaging and labeling on consumer perception of hair care products quality .” 2011. Thesis, University of Nairobi. Accessed January 23, 2021. http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/12324.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Kamotho, Julia W. “Influence of packaging and labeling on consumer perception of hair care products quality .” 2011. Web. 23 Jan 2021.

Vancouver:

Kamotho JW. Influence of packaging and labeling on consumer perception of hair care products quality . [Internet] [Thesis]. University of Nairobi; 2011. [cited 2021 Jan 23]. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/12324.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kamotho JW. Influence of packaging and labeling on consumer perception of hair care products quality . [Thesis]. University of Nairobi; 2011. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/12324

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Columbia University

6. Chung, Jaeyeon. Possessions and the Self: Downstream Consequences of Ownership and Sharing What We Own.

Degree: 2018, Columbia University

URL: https://doi.org/10.7916/D8ZS4CXT

► My dissertation is based on the premise that possessions are an extension of the self. Beyond simple functional benefits that possessions provide us, I question… (more)

Subjects/Keywords: Sharing; Self-perception; Materialism; Consumer behavior

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APA (6^th Edition):

Chung, J. (2018). Possessions and the Self: Downstream Consequences of Ownership and Sharing What We Own. (Doctoral Dissertation). Columbia University. Retrieved from https://doi.org/10.7916/D8ZS4CXT

Chicago Manual of Style (16^th Edition):

Chung, Jaeyeon. “Possessions and the Self: Downstream Consequences of Ownership and Sharing What We Own.” 2018. Doctoral Dissertation, Columbia University. Accessed January 23, 2021. https://doi.org/10.7916/D8ZS4CXT.

MLA Handbook (7^th Edition):

Chung, Jaeyeon. “Possessions and the Self: Downstream Consequences of Ownership and Sharing What We Own.” 2018. Web. 23 Jan 2021.

Vancouver:

Chung J. Possessions and the Self: Downstream Consequences of Ownership and Sharing What We Own. [Internet] [Doctoral dissertation]. Columbia University; 2018. [cited 2021 Jan 23]. Available from: https://doi.org/10.7916/D8ZS4CXT.

Council of Science Editors:

Chung J. Possessions and the Self: Downstream Consequences of Ownership and Sharing What We Own. [Doctoral Dissertation]. Columbia University; 2018. Available from: https://doi.org/10.7916/D8ZS4CXT

7. Hampshire, Chris. Exploring UK consumer perceptions of mobile payments using smart phones and contactless consumer devices through an extended Technology Adoption Model.

Degree: PhD, 2016, University of Chester

URL: http://hdl.handle.net/10034/620339

► Widespread adoption of mobile payments has not taken place despite a decade of trials in various countries based upon a mobile phone handset that does… (more)

▼ Widespread adoption of mobile payments has not taken place despite a decade of trials in various countries based upon a mobile phone handset that does not have the technology capabilities of today’s smart phones. However, significant technology developments have led to widespread consumer adoption of smart phones and other devices that may now provide the foundation for wider consumer adoption of mobile payments. Understanding UK consumer cultural perceptions on the new phenomenon is one of the first steps to influencing purchase behaviour. This thesis is based upon a post-positivist philosophy and a social constructionist ontology that explores UK consumer perceptions of mobile payments through human cognitive and affective responses of consumer payment behaviour as these influence attitude that leads to adoption. However, UK consumer interest in mobile payments on its own is unlikely to be enough to change payment behaviour, although meeting specific payment needs can motivate consumers to amend their payment behaviour that can lead to widespread adoption. Inductive empirical research is used to explore UK consumer perceptions of mobile payments through sequential mixed methods. A questionnaire is used as the 1st research instrument with closed questions that explore various aspects of consumer interest in the mobile payments phenomenon. The key themes identified from the numerical analysis of the questionnaire data are used to guide the semi-structured interviews. Content analysis is then undertaken on the qualitative interview data from which new knowledge on consumer perceptions of mobile payments is identified. Analysis of the empirical data suggests that UK consumers have significant technology and security concerns which negatively affect consumer interest. Despite these concerns, UK consumers demonstrate interest in the mobile payments phenomenon when perceived usefulness benefits are identified. The perceived usefulness positively influences attitude that overcomes perceived risks which can lead to amended consumer payment behaviour and widespread adoption. In addition, UK consumers have a significant lack of trust towards unknown organisations as well as new market entrants although there is an increased level of trust in mobile payments provided by UK banks as well as other established organisations. This research fills an important gap in existing literature on consumer payment behaviour as it explores UK consumer cultural perceptions of the mobile payments phenomenon using smart phones and contactless consumer devices; whereas earlier consumer payment research is based upon a mobile phone handset that does not have the technology capabilities of today’s smart phones and has an Asian and Nordic cultural focus. Furthermore, this research provides UK empirical evidence that refines and extends existing research through the use of sequential mixed methods whilst adding to the understanding of UK consumer attitudes related to UK payment instruments.

Subjects/Keywords: 658.8; consumer perception; Mobile payments; smart phones

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APA (6^th Edition):

Hampshire, C. (2016). Exploring UK consumer perceptions of mobile payments using smart phones and contactless consumer devices through an extended Technology Adoption Model. (Doctoral Dissertation). University of Chester. Retrieved from http://hdl.handle.net/10034/620339

Chicago Manual of Style (16^th Edition):

Hampshire, Chris. “Exploring UK consumer perceptions of mobile payments using smart phones and contactless consumer devices through an extended Technology Adoption Model.” 2016. Doctoral Dissertation, University of Chester. Accessed January 23, 2021. http://hdl.handle.net/10034/620339.

MLA Handbook (7^th Edition):

Hampshire, Chris. “Exploring UK consumer perceptions of mobile payments using smart phones and contactless consumer devices through an extended Technology Adoption Model.” 2016. Web. 23 Jan 2021.

Vancouver:

Hampshire C. Exploring UK consumer perceptions of mobile payments using smart phones and contactless consumer devices through an extended Technology Adoption Model. [Internet] [Doctoral dissertation]. University of Chester; 2016. [cited 2021 Jan 23]. Available from: http://hdl.handle.net/10034/620339.

Council of Science Editors:

Hampshire C. Exploring UK consumer perceptions of mobile payments using smart phones and contactless consumer devices through an extended Technology Adoption Model. [Doctoral Dissertation]. University of Chester; 2016. Available from: http://hdl.handle.net/10034/620339

Vilnius University

8. Žak, Inga. Lauko reklamos poveikis vartotojų poreikių suvokimui.

Degree: Master, 2014, Vilnius University

URL: http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2009~D_20140626_183754-63412 ;

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DARBO SANTRAUKA Nors lauko reklama, laikoma viena seniausių reklamos skleidimo būdų, tačiau Lietuvoje, sparčiai ėmė plėtotis, tik pastarąjį dešimtmetį. Iki 1994 metų, kai susikūrė pirmosios… (more)

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DARBO SANTRAUKA Nors lauko reklama, laikoma viena seniausių reklamos skleidimo būdų, tačiau Lietuvoje, sparčiai ėmė plėtotis, tik pastarąjį dešimtmetį. Iki 1994 metų, kai susikūrė pirmosios lauko reklamos įmonės, šioje srityje verslu užsiėmė tik pavieniai, privatūs asmenys, dažnai net nelegaliai. Tik per pastarąjį dešimtį metų visuomenė ir valstybinės struktūros šiam verslui ėmė skirti daugiau dėmesio. Taigi suvokiant šios gana naujos ekonomikos šakos svarbą ir naudą buvo pasirinkta, nagrinėti lauko reklamos poveikį vartotojų poreikių suvokimui. Suvokimas yra labai subjektyvus. Daugelio žmonių suvokimas apie ta patį dalyką gali skirtis, dėl to, kad ir patys žmonės yra skirtingi. Kiekvienas vartotojas gaudamas reklaminę žinutę interpretuoja ir ją suvokia remdamasis asmeninėmis charakteristikomis, vidiniais bei išoriniais veiksniais. Darbo objektas – lauko reklama ir vartotojų poreikiai. Darbo tikslas – teoriškai pagrįsti ir empiriškai patikrinti lauko reklamos poveikį vartotojų poreikių suvokimui. Darbo uždaviniai: 1. Išanalizuoti poreikių suvokimą vartotojų elgsenoje; 2. Teoriniu lygmeniu išanalizuoti ir apibendrinti vartotojų poreikių suvokimą; 3. Pagrįsti reklamos poveikį vartotojams; 4. Išanalizuoti ir apibendrinti lauko reklamos konceptualiąją esmę; 5. Parengti lauko reklamos poveikio vartotojų poreikių suvokimui tyrimo metodologiją; 6. Remiantis apibendrintomis metodologinėmis nuostatomis, atlikti lauko reklamos poveikio vartotojų poreikių suvokimui; 7. Atlikus empirinį... [toliau žr. visą tekstą]

SUMMARY Although outdoor advertisement is considered to be as one of the oldest ways of advertising, however, in Lithuania its rapid development can only be observed only in the last decade. Only separate private entities (mostly illegal) were working in this business untill 1994, when the first outdoor advertisement companies were established. It was only the last decade when the society and public institutions paid more attention to this business. Thus, considering the importance and benefits of this this rather new field of business, the impact of outdoor advertisement on the perception of consumer needs has been selected as the object of analysis. The concept of perception is very subjective. The perception of the same object of majority of people may differ due to the reason that people themselves are different. Every consumer has his/her own interpretation of a message and the perception is based on individual characteristics, internal and external factors. Research Object– outdoor advertisement and consumer needs. Research Goal – theoretical basis and empirical verification of outdoor advertisement impact on the perception of consumer neeeds. Research Tasks: 1. Analysis of the perception of consumer needs in their behaviour; 2. Analysis and summary of the perception of consumer needs at theoretical level; 3. Reasoning of advertisement impact on consumers; 4. Analysis and summary of the conceptual essence of outdoor advertisement; 5. Preparation of research methodology... [to full text]

Advisors/Committee Members: Virvilaitė, Regina (Master's thesis supervisor).

Subjects/Keywords: Outdoor advertisement; Advertising impact on consumer; Consumer needs perception

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APA (6^th Edition):

Žak, Inga. (2014). Lauko reklamos poveikis vartotojų poreikių suvokimui. (Masters Thesis). Vilnius University. Retrieved from http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2009~D_20140626_183754-63412 ;

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Chicago Manual of Style (16^th Edition):

Žak, Inga. “Lauko reklamos poveikis vartotojų poreikių suvokimui.” 2014. Masters Thesis, Vilnius University. Accessed January 23, 2021. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2009~D_20140626_183754-63412 ;.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

MLA Handbook (7^th Edition):

Žak, Inga. “Lauko reklamos poveikis vartotojų poreikių suvokimui.” 2014. Web. 23 Jan 2021.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Vancouver:

Žak, Inga. Lauko reklamos poveikis vartotojų poreikių suvokimui. [Internet] [Masters thesis]. Vilnius University; 2014. [cited 2021 Jan 23]. Available from: http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2009~D_20140626_183754-63412 ;.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Council of Science Editors:

Žak, Inga. Lauko reklamos poveikis vartotojų poreikių suvokimui. [Masters Thesis]. Vilnius University; 2014. Available from: http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2009~D_20140626_183754-63412 ;

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

University of Missouri – Columbia

9. Bhaduri, Gargi. Trust/distrust, perceived quality, perceived price, and apparel purchase intention.

Degree: 2011, University of Missouri – Columbia

URL: http://hdl.handle.net/10355/14955

► As firms are competing in an increasingly complex business environment, they are concentrating on building trusting relations with customers and create a niche in the… (more)

Subjects/Keywords: consumer feedback; consumer perception; trust building; apparel industry

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Bhaduri, G. (2011). Trust/distrust, perceived quality, perceived price, and apparel purchase intention. (Thesis). University of Missouri – Columbia. Retrieved from http://hdl.handle.net/10355/14955

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Bhaduri, Gargi. “Trust/distrust, perceived quality, perceived price, and apparel purchase intention.” 2011. Thesis, University of Missouri – Columbia. Accessed January 23, 2021. http://hdl.handle.net/10355/14955.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Bhaduri, Gargi. “Trust/distrust, perceived quality, perceived price, and apparel purchase intention.” 2011. Web. 23 Jan 2021.

Vancouver:

Bhaduri G. Trust/distrust, perceived quality, perceived price, and apparel purchase intention. [Internet] [Thesis]. University of Missouri – Columbia; 2011. [cited 2021 Jan 23]. Available from: http://hdl.handle.net/10355/14955.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Bhaduri G. Trust/distrust, perceived quality, perceived price, and apparel purchase intention. [Thesis]. University of Missouri – Columbia; 2011. Available from: http://hdl.handle.net/10355/14955

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

10. Björck, Sarah. The Influence of CSR : How Consumers are Affected by Food Company’s Work with CSR.

Degree: Technology and Social Sciences, 2019, Luleå University of Technology

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-75996

► Corporate Social Responsibility has grown in importance of the present society and therefore becomes a meaningful operation for companies today. Since the society is… (more)

▼ Corporate Social Responsibility has grown in importance of the present society and therefore becomes a meaningful operation for companies today. Since the society is structured by consumers, companies have been forced to adapt this concept in their work, by the reason of keeping and gaining the consumers. For companies to be able to do so, they have to understand their customers and be aware of the different consumers purchase intention. These intention have shown to differ in regard of different industries, which is why this study have chosen to focus on the food industry, where the criticisms for the CSR initiatives are high. Consequently, the purpose of the study is to describe how consumers’ in the food industry perceive CSR and to explore how the perceived CSR affects their purchasing intention. Two research questions were made and to be able to answer these, relevant theories was established. The research was conducted using a quantitative study and a descriptive approach to analyze the collected data. The collection of data was made through nine interviews, divided into three involvement level for the reason of including all kinds of consumers. The results found that the general brand appearance is reflected in the companies’ products and therefore made their purchase based on this. The consumers perceived it hard to gain credible knowledge of companies CSR which leads them to make their purchase based on responsible certified labelling or recognition of the products instead. The consumers have a higher credibility for the negative information about companies. They therefore acts with CSR as a purchase criterion of this as they exclude products from this kind of companies. The consumer did however not act with CSR as a purchase criterion if the price was too high, as this was of a greater importance than CSR for the consumers. Because of the low information level and the low credibility, the consumers rather makes their decision based on what they perceive as less irresponsible instead of what they perceive as responsible. Keywords: CSR, Corporate Social Responsibility, Consumer perception, Consumer awareness, Consumer values, Consumer attitudes, CSR purchase criterion

Subjects/Keywords: CSR; Corporate Social Responsibility; Consumer perception; Consumer awareness; Consumer values; Consumer attitudes; CSR purchase criterion; Economics and Business; Ekonomi och näringsliv

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Björck, S. (2019). The Influence of CSR : How Consumers are Affected by Food Company’s Work with CSR. (Thesis). Luleå University of Technology. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-75996

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Björck, Sarah. “The Influence of CSR : How Consumers are Affected by Food Company’s Work with CSR.” 2019. Thesis, Luleå University of Technology. Accessed January 23, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-75996.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Björck, Sarah. “The Influence of CSR : How Consumers are Affected by Food Company’s Work with CSR.” 2019. Web. 23 Jan 2021.

Vancouver:

Björck S. The Influence of CSR : How Consumers are Affected by Food Company’s Work with CSR. [Internet] [Thesis]. Luleå University of Technology; 2019. [cited 2021 Jan 23]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-75996.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Björck S. The Influence of CSR : How Consumers are Affected by Food Company’s Work with CSR. [Thesis]. Luleå University of Technology; 2019. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-75996

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

11. Silva, Joana Sofia Pereira da. O envolvimento e a perceção de risco do consumidor associado à compra de calçado num contexto nacional.

Degree: 2013, Universidade Fernando Pessoa

URL: http://www.rcaap.pt/detail.jsp?id=oai:bdigital.ufp.pt:10284/3692

►

Dissertação de Mestrado apresentada à Universidade Fernando Pessoa como parte dos requisitos de obtenção do grau de Mestre em Ciências da Comunicação, ramo de Marketing… (more)

▼

Dissertação de Mestrado apresentada à Universidade Fernando Pessoa como parte dos requisitos de obtenção do grau de Mestre em Ciências da Comunicação, ramo de Marketing e Publicidade

Cada vez mais o envolvimento com o produto e a perceção de risco são vistos como uma influência na decisão de compra do consumidor. Igualmente, estas duas dimensões parecem influenciar o comportamento de compra do consumidor com determinadas categorias de produto, bem como a procura de informação acerca dos mesmos. Deste modo, o envolvimento e a perceção de risco com um determinado produto, são quem determinam, ou não, a decisão de compra do consumidor. Neste contexto, o presente estudo teve como objetivo avaliar a relação do envolvimento e a perceção de risco do consumidor associado a uma compra de calçado num contexto nacional. Esta investigação tem como base do estudo empírico um modelo conceptual que procura explicar as causas e as influências que o envolvimento e perceção de risco possam ter na decisão de compra do consumidor. Os resultados obtidos no estudo empírico são discutidos no final da dissertação e apresentadas ainda, algumas sugestões para futuras investigações. Concluiu-se que os riscos de tempo e psicológico são os únicos tipos de perceção de risco que não se relacionaram com nenhuma dimensão do modelo conceptual. Estes dois riscos não têm relação com o envolvimento duradouro, nem com a procura de informação. O que implica que o risco de tempo e risco psicológico são riscos que não influenciam, no contexto deste estudo, a compra do consumidor. O consumidor não se sente influenciado a nível de tempo nem a nível psicológico. Concluiu-se também que os consumidores têm um baixo envolvimento situacional com o calçado que adquirem, pois não procuram informação sobre o mesmo. The product involvement and the risk perception are increasingly seen as a influence on decision consumer purchase. These two dimensions influence the behavior purchase of the consumer with certain product categories, as well as its the demand for information. The product involvement and risk perception are key variable are to determine the decision of consumer purchase. In this context the present study aimed to evaluate the relationship between involvement and consumer risk perception associated with the purchase of footwear in a national context. This research is based on an empirical study conceptual model that aims to explain the relationships that involvement and risk perception have on consumer purchase. The results of empirical study are discussed, and some suggestions for future research are made. It was concluded that time risk and psychological risk are the only risks that did not relate with any of the conceptual model dimension. Furthermore, these two risks don´t have relation with enduring involvement and with search information. These implies that time risk and psychological risk are risks that do not have strongly influence the decision consumer purchase. The consumer does not feel influenced by time or psychological…

Advisors/Committee Members: Ramos, Paulo.

Subjects/Keywords: Envolvimento; Perceção de risco; Consumidor; Comportamento de compra; Involvement; Risk perception; Consumer; Consumer behaviour

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Silva, J. S. P. d. (2013). O envolvimento e a perceção de risco do consumidor associado à compra de calçado num contexto nacional. (Thesis). Universidade Fernando Pessoa. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:bdigital.ufp.pt:10284/3692

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Silva, Joana Sofia Pereira da. “O envolvimento e a perceção de risco do consumidor associado à compra de calçado num contexto nacional.” 2013. Thesis, Universidade Fernando Pessoa. Accessed January 23, 2021. http://www.rcaap.pt/detail.jsp?id=oai:bdigital.ufp.pt:10284/3692.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Silva, Joana Sofia Pereira da. “O envolvimento e a perceção de risco do consumidor associado à compra de calçado num contexto nacional.” 2013. Web. 23 Jan 2021.

Vancouver:

Silva JSPd. O envolvimento e a perceção de risco do consumidor associado à compra de calçado num contexto nacional. [Internet] [Thesis]. Universidade Fernando Pessoa; 2013. [cited 2021 Jan 23]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:bdigital.ufp.pt:10284/3692.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Silva JSPd. O envolvimento e a perceção de risco do consumidor associado à compra de calçado num contexto nacional. [Thesis]. Universidade Fernando Pessoa; 2013. Available from: http://www.rcaap.pt/detail.jsp?id=oai:bdigital.ufp.pt:10284/3692

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Cranfield University

12. Razmdoost, Kamran. The relationship between consumer calibration and consumer value : a systematic review.

Degree: MSc by Research, 2011, Cranfield University

URL: http://dspace.lib.cranfield.ac.uk/handle/1826/7020

► Consumers’ perceptions of their resources in consumption tasks (that is, their abilities and endowments to perform consumption tasks) are many times not accurate. This misjudgement… (more)

Subjects/Keywords: Self-calibration; Task Calibration; Consumer Resources; Self-efficacy; Subjective Consumer Resources; Task Perception

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Razmdoost, K. (2011). The relationship between consumer calibration and consumer value : a systematic review. (Masters Thesis). Cranfield University. Retrieved from http://dspace.lib.cranfield.ac.uk/handle/1826/7020

Chicago Manual of Style (16^th Edition):

Razmdoost, Kamran. “The relationship between consumer calibration and consumer value : a systematic review.” 2011. Masters Thesis, Cranfield University. Accessed January 23, 2021. http://dspace.lib.cranfield.ac.uk/handle/1826/7020.

MLA Handbook (7^th Edition):

Razmdoost, Kamran. “The relationship between consumer calibration and consumer value : a systematic review.” 2011. Web. 23 Jan 2021.

Vancouver:

Razmdoost K. The relationship between consumer calibration and consumer value : a systematic review. [Internet] [Masters thesis]. Cranfield University; 2011. [cited 2021 Jan 23]. Available from: http://dspace.lib.cranfield.ac.uk/handle/1826/7020.

Council of Science Editors:

Razmdoost K. The relationship between consumer calibration and consumer value : a systematic review. [Masters Thesis]. Cranfield University; 2011. Available from: http://dspace.lib.cranfield.ac.uk/handle/1826/7020

University of Manitoba

13. Hwang, Soon-Won. Mobilizing agri-food movements: Roles of alternative agri-food systems in addressing the rural crisis in South Korea.

Degree: Environment and Geography, 2015, University of Manitoba

URL: http://hdl.handle.net/1993/31104

► Over the past decade, concerns regarding food safety and access to and control over food have become widespread in South Korea and are often associated… (more)

▼ Over the past decade, concerns regarding food safety and access to and control over food have become widespread in South Korea and are often associated with concerns over the global agri-food system. Large consumer cooperatives that have memberships that can exceed 800,000 members have emerged as a popular and effective way of addressing these concerns. Yet, these important alternatives to the global agri-food system have received little attention by researchers and policymakers alike. This study investigated attitudes towards an ongoing agricultural and rural crisis and food concerns for consumers and farmers in South Korea. Further, the roles of consumer cooperatives in addressing this crisis and as an alternative to the global food system were documented. Surveys were conducted with 412 conventional consumers and 452 consumers that were members of consumer cooperatives as well as 166 conventional farmers, and 118 farmers that grow food for these cooperatives. In addition, 11 Korean food experts that reflect a wide diversity of stakeholder interests including government, NGO, universities and farmers were also interviewed. Korean consumers identified that freshness was the most important factor when they purchase foods, followed by food safety and price. It seemed that the global agri-food system is unlikely to address these consumer concerns. Public rallies that raised concerns about the import of beef from the US reflected widespread public resistance to agricultural globalization and the pursuit of economic liberalization by the Korean government. Participants perceived that government policies neglected domestic agriculture and were the primary cause of low rate of food self-sufficiency in Korea. Both conventional farmers and member farmers strongly opposed policies that promote industrial economic growth at the expense of local farmers and food systems. Farmers in this study were generally highly critical of the global agri-food system, especially those that were relatively young and well educated. Member farmers benefitted from their relationships with consumer cooperatives, and earned an 11-30% premium compared to farmers that sell their products to large retail markets. Korean consumer cooperatives represent an important frame for building alternative food systems and for promoting cooperation between consumers and farmers into the future. Advisors/Committee Members: McLachlan, Stephane (Environment & Geography) (supervisor), Thompson, Shirley (Natural Resources Institute) Desmarais, Annette (Environment & Geography) Scott, Steffanie (Geography & Environmental Management, University of Waterloo) (examiningcommittee).

Subjects/Keywords: Alternative food systems; Agricultural globalization; Consumer cooperatives; Consumer and farmer perception; South Korea

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Hwang, S. (2015). Mobilizing agri-food movements: Roles of alternative agri-food systems in addressing the rural crisis in South Korea. (Thesis). University of Manitoba. Retrieved from http://hdl.handle.net/1993/31104

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Hwang, Soon-Won. “Mobilizing agri-food movements: Roles of alternative agri-food systems in addressing the rural crisis in South Korea.” 2015. Thesis, University of Manitoba. Accessed January 23, 2021. http://hdl.handle.net/1993/31104.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Hwang, Soon-Won. “Mobilizing agri-food movements: Roles of alternative agri-food systems in addressing the rural crisis in South Korea.” 2015. Web. 23 Jan 2021.

Vancouver:

Hwang S. Mobilizing agri-food movements: Roles of alternative agri-food systems in addressing the rural crisis in South Korea. [Internet] [Thesis]. University of Manitoba; 2015. [cited 2021 Jan 23]. Available from: http://hdl.handle.net/1993/31104.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hwang S. Mobilizing agri-food movements: Roles of alternative agri-food systems in addressing the rural crisis in South Korea. [Thesis]. University of Manitoba; 2015. Available from: http://hdl.handle.net/1993/31104

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Jönköping University

14. Rusanen, Hanna; Lashkova, Alena. How Promoted Social Entrepreneurship Activities Influence Consumers' Perceptions and Purchase Decisions.

Degree: Jönköping International Business School, 2015, Jönköping University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26779

► Social entrepreneurship is a promising approach in addressing social issues, however, it is still relatively new to consumers. There is an increase in demand… (more)

▼ Social entrepreneurship is a promising approach in addressing social issues, however, it is still relatively new to consumers. There is an increase in demand for products that have a positive social reputation. In order to reach consumers, social enterprises need promotion. It is crucial for social enterprises since they are competing for public awareness of the company itself and its social mission. Social enterprises are addressing social issues and striving to reach their missions through different activities. There is little research available of perceptions and purchase decisions of different consumer groups regarding social entrepreneurial activities. The purpose of the thesis was to examine how consumers perceive social entrepreneurship activities within the fashion industry and consequently, how consumers’ purchase decisions are affected by these activities. To fulfil this purpose, existing literature was reviewed and an online questionnaire was conducted. Total amount of 235 people living in Sweden participated in the questionnaire. Promoted social entrepreneurship activities were observed through the Social Entrepreneurship Map and the results showed that activities related to ‘Job creation’ and ‘Help focus’ sector were the ones represented in the fashion industry. It was discovered that the promoted social entrepreneurship activities within ‘Job creation’ sector were triggering more positive associations than ‘Help focus’ activities. Despite the positive overall perception of the activities, the majority of consumers had not purchased products from social enterprises. The results showed that overall consumers were willing to purchase products from companies engaging in social entrepreneurship activities. Additionally, a positive correlation was found between purchase decisions and willingness to buy in the future. The more consumers had purchased products before, the more willing they were also to purchase in the future.

Subjects/Keywords: Social entrepreneurship; consumer purchase decision; consumer perception; social entrepreneurship activities; fashion industry

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Rusanen, Hanna; Lashkova, A. (2015). How Promoted Social Entrepreneurship Activities Influence Consumers' Perceptions and Purchase Decisions. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26779

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Rusanen, Hanna; Lashkova, Alena. “How Promoted Social Entrepreneurship Activities Influence Consumers' Perceptions and Purchase Decisions.” 2015. Thesis, Jönköping University. Accessed January 23, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26779.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Rusanen, Hanna; Lashkova, Alena. “How Promoted Social Entrepreneurship Activities Influence Consumers' Perceptions and Purchase Decisions.” 2015. Web. 23 Jan 2021.

Vancouver:

Rusanen, Hanna; Lashkova A. How Promoted Social Entrepreneurship Activities Influence Consumers' Perceptions and Purchase Decisions. [Internet] [Thesis]. Jönköping University; 2015. [cited 2021 Jan 23]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26779.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Rusanen, Hanna; Lashkova A. How Promoted Social Entrepreneurship Activities Influence Consumers' Perceptions and Purchase Decisions. [Thesis]. Jönköping University; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26779

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Jönköping University

15. Hugosson, Olle; Matthys, Carolina. Perception of the Celebrity Endorser : A study of how age and gender influences the consumer perception.

Degree: Business Administration, 2014, Jönköping University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-23822

► Background The concept of celebrity endorsement is a constantly growing marketing communication tool. A recent example of when the usage of celebrities within advertising… (more)

▼ Background The concept of celebrity endorsement is a constantly growing marketing communication tool. A recent example of when the usage of celebrities within advertising has been successful is the case of Zlatan Ibrahimovic endorsing Volvo. Because of the expansive usage of celebrities in advertising as well as the ongoing increase of competition, the development for further efficiency in celebrity endorsement is essential for creating efficient advertisements. The foundation of this thesis relies upon the meaning transfer model (McCracken, 1989) as well as the source effects model (Ohanian, 1990). Purpose This thesis intends to investigate how the different source effects within celebrity endorsement are appealing to the various consumers based on their age and gender. To be able to further investigate into the nature of the differences between genders, we will observe how gender stereotypical- and gender neutral products are perceived by the consumers and the role that the gender of the endorser plays in celebrity endorsement. Method In order to fulfill the purpose of this thesis, an abductive study was conducted by the usage of both quantitative and qualitative data. The data was collected through a questionnaire, both among the members of Bryngfjorden GK and students at Jönköping International Business School, and focus groups with participants representing the overall population of Sweden. Conclusion We have identified numerous of different characteristics of the consumers that will influence their perception of celebrity endorsers in advertisements, thus depending on age and gender. Mainly we have found is that younger consumers put a large emphasis on the attractiveness effect of the celebrity endorser compared to older people who rather emphasize on the credibility effects of the endorser. Further we have found explanations for how different product types are dependent on the gender of the consumer, as well as the gender of the endorser, for creating an effective advertising message.

Subjects/Keywords: Marketing Communication; Celebrity Endorsement; Source Effects; Consumer Perception; Age and Gender of the Consumer

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Hugosson, Olle; Matthys, C. (2014). Perception of the Celebrity Endorser : A study of how age and gender influences the consumer perception. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-23822

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Hugosson, Olle; Matthys, Carolina. “Perception of the Celebrity Endorser : A study of how age and gender influences the consumer perception.” 2014. Thesis, Jönköping University. Accessed January 23, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-23822.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Hugosson, Olle; Matthys, Carolina. “Perception of the Celebrity Endorser : A study of how age and gender influences the consumer perception.” 2014. Web. 23 Jan 2021.

Vancouver:

Hugosson, Olle; Matthys C. Perception of the Celebrity Endorser : A study of how age and gender influences the consumer perception. [Internet] [Thesis]. Jönköping University; 2014. [cited 2021 Jan 23]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-23822.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hugosson, Olle; Matthys C. Perception of the Celebrity Endorser : A study of how age and gender influences the consumer perception. [Thesis]. Jönköping University; 2014. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-23822

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Uppsala University

16. Larsson, Johanna. Att använda storytelling i reklamfilm - bra eller dåligt? : Unga konsumenters uppfattning av reklamfilm med storytelling.

Degree: Business Studies, 2018, Uppsala University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-357801

►

Storytelling är ett sätt att utforma reklam på där en historia berättas i syfte att förbättra konsumenters uppfattning av ett företag eller varumärke. Storytelling… (more)

▼

Storytelling är ett sätt att utforma reklam på där en historia berättas i syfte att förbättra konsumenters uppfattning av ett företag eller varumärke. Storytelling möjliggör för företag att skapa en helhetsbild av sitt koncept, gestalta sitt varumärke och ge sina konsumenter en upplevelse. Teorier om storytelling tar upp många fördelar men belyser få nackdelar. Syftet med denna studie är att undersöka hur storytelling i reklamfilmuppfattas av unga konsumenter. För att göra detta har semistrukturerade intervjuer genomförts med unga konsumenter som tillhör generation Y. Med generation Y menas personer som är födda på 1980- och 1990-talen. Totalt intervjuades 10 studenter på Uppsala Universitet Campus Gotland. Den teoretiska referensramen innehåller teorier om hur reklamfilmer med storytelling bör vara uppbyggda, samt vilken påverkan storytelling har på unga konsumenter inom generation Y. Viktiga byggstenar som bör finnas med i storytelling är bland annat budskap, konflikt, rollfördelning och handling. En lyckad reklamfilm med storytelling väcker känslor, är intresseväckande och skapar en positiv bild av det bakomliggande varumärket. Detta kan leda till en djupare och gynnsam relation mellan konsument och företag. Konsumenter tolkar reklamfilmer olika, bland annat utifrån upplevelser, preferenser och ekonomiska förhållanden. Denna studie visar att unga konsumenter ofta har en mer positiv inställning till reklamfilmer med storytelling jämfört med traditionella reklamfilmer. Detta beror bland annat på att de uppfattar storytelling som roligare och mer intressant. Hur en reklamfilm uppfattas kan dock skilja en hel del mellan olika individer. Storytelling har inte enbart positiva effekter, till exempel finns det en risk att varumärket blir otydligt och missas i berättelsen. Det är även möjligt att det blir ett överflöd av reklamfilmer med storytelling, då de allra flesta företag använder sig av detta idag. Unga konsumenter tittar mer sällan på TV och kommer därför inte i kontakt med reklamfilmer på samma sätt som tidigare, vilket kan skapa nya utmaningar för marknadsförare.

Today, consumers are constantly exposed to advertising and therefore companies are forced to stand out. One way to do this is to make commercials that contain storytelling. Storytelling is a way of designing commercials, where a story is told in order to improve consumer perception of a company or brand. Theories about storytelling address many advantages but highlight very few disadvantages. The purpose of this study is therefore to explore how storytelling in commercials is perceived by young consumers. In order to do this, interviews were conducted with young consumers (generation Y). The theoretical frame of reference contains theories about how commercials with storytelling should be constructed, as well as the impact storytelling has on young consumers. This study shows that young consumers often have a more positive attitude towards commercials with storytelling than traditional commercials, as they perceive storytelling…

Subjects/Keywords: Marketing; consumer; commercial; storytelling; consumer perception; Marknadsföring; konsument; reklamfilm; storytelling; konsumentuppfattning; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Larsson, J. (2018). Att använda storytelling i reklamfilm - bra eller dåligt? : Unga konsumenters uppfattning av reklamfilm med storytelling. (Thesis). Uppsala University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-357801

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Larsson, Johanna. “Att använda storytelling i reklamfilm - bra eller dåligt? : Unga konsumenters uppfattning av reklamfilm med storytelling.” 2018. Thesis, Uppsala University. Accessed January 23, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-357801.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Larsson, Johanna. “Att använda storytelling i reklamfilm - bra eller dåligt? : Unga konsumenters uppfattning av reklamfilm med storytelling.” 2018. Web. 23 Jan 2021.

Vancouver:

Larsson J. Att använda storytelling i reklamfilm - bra eller dåligt? : Unga konsumenters uppfattning av reklamfilm med storytelling. [Internet] [Thesis]. Uppsala University; 2018. [cited 2021 Jan 23]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-357801.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Larsson J. Att använda storytelling i reklamfilm - bra eller dåligt? : Unga konsumenters uppfattning av reklamfilm med storytelling. [Thesis]. Uppsala University; 2018. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-357801

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Florida

17. Harsh, Jessica L. The Influence of Communication Sources and Channels on Consumer Knowledge and Perceptions of Beef Producers' Environmental Practices.

Degree: MS, Agricultural Education and Communication, 2018, University of Florida

URL: https://ufdc.ufl.edu/UFE0052264

► The beef industry has a rich history in American agriculture, and as the industry evolved, so did the concerns the public had with beef producer's… (more)

Subjects/Keywords: agricultural-communication – beef-producer – communication-channel – communication-source – consumer-knowledge – consumer-perception – environmental-practices

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Harsh, J. L. (2018). The Influence of Communication Sources and Channels on Consumer Knowledge and Perceptions of Beef Producers' Environmental Practices. (Masters Thesis). University of Florida. Retrieved from https://ufdc.ufl.edu/UFE0052264

Chicago Manual of Style (16^th Edition):

Harsh, Jessica L. “The Influence of Communication Sources and Channels on Consumer Knowledge and Perceptions of Beef Producers' Environmental Practices.” 2018. Masters Thesis, University of Florida. Accessed January 23, 2021. https://ufdc.ufl.edu/UFE0052264.

MLA Handbook (7^th Edition):

Harsh, Jessica L. “The Influence of Communication Sources and Channels on Consumer Knowledge and Perceptions of Beef Producers' Environmental Practices.” 2018. Web. 23 Jan 2021.

Vancouver:

Harsh JL. The Influence of Communication Sources and Channels on Consumer Knowledge and Perceptions of Beef Producers' Environmental Practices. [Internet] [Masters thesis]. University of Florida; 2018. [cited 2021 Jan 23]. Available from: https://ufdc.ufl.edu/UFE0052264.

Council of Science Editors:

Harsh JL. The Influence of Communication Sources and Channels on Consumer Knowledge and Perceptions of Beef Producers' Environmental Practices. [Masters Thesis]. University of Florida; 2018. Available from: https://ufdc.ufl.edu/UFE0052264

University of Guelph

18. Ghazizadeh, Mahmood. Becoming More Ethical: The Need for a New Price Perspective.

Degree: MS, Department of Marketing and Consumer Studies, 2020, University of Guelph

URL: https://atrium.lib.uoguelph.ca/xmlui/handle/10214/17971

► The market share of ethical products is low suggesting that people are not actually buying these products even though they have a positive attitude towards… (more)

Subjects/Keywords: pricing; quantity; ethical consumption; consumer behavior; consumer decision making; framing; percieved value; perception; ethical product

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Ghazizadeh, M. (2020). Becoming More Ethical: The Need for a New Price Perspective. (Masters Thesis). University of Guelph. Retrieved from https://atrium.lib.uoguelph.ca/xmlui/handle/10214/17971

Chicago Manual of Style (16^th Edition):

Ghazizadeh, Mahmood. “Becoming More Ethical: The Need for a New Price Perspective.” 2020. Masters Thesis, University of Guelph. Accessed January 23, 2021. https://atrium.lib.uoguelph.ca/xmlui/handle/10214/17971.

MLA Handbook (7^th Edition):

Ghazizadeh, Mahmood. “Becoming More Ethical: The Need for a New Price Perspective.” 2020. Web. 23 Jan 2021.

Vancouver:

Ghazizadeh M. Becoming More Ethical: The Need for a New Price Perspective. [Internet] [Masters thesis]. University of Guelph; 2020. [cited 2021 Jan 23]. Available from: https://atrium.lib.uoguelph.ca/xmlui/handle/10214/17971.

Council of Science Editors:

Ghazizadeh M. Becoming More Ethical: The Need for a New Price Perspective. [Masters Thesis]. University of Guelph; 2020. Available from: https://atrium.lib.uoguelph.ca/xmlui/handle/10214/17971

Robert Gordon University

19. Qendro, Athina-Evera. A study of Albanian and UK consumers' identity creation within food shopping experiences : a consumer culture theory approach.

Degree: PhD, 2019, Robert Gordon University

URL: https://rgu-repository.worktribe.com/output/841603 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.800384

► This thesis investigates the relationship that Albanian and UK consumers have with food shopping culture, and how their choice of food outlets is affected by… (more)

▼ This thesis investigates the relationship that Albanian and UK consumers have with food shopping culture, and how their choice of food outlets is affected by social factors. An emic approach is used to gather 'culture-rich' data with regards to the reasons why consumers choose farmers' markets or supermarkets as food outlets, and how they construct identity through their shopping experiences. The study's underpinning conceptual framework is Consumer Culture Theory - specifically the consumer identity and neo-tribe body of work. The research particularly focuses on Elliott's (2004) Consumption Practices and identity model, and makes empirical and theoretical contributions therein. An extensive discussion around farmers' markets, supermarkets and the literature around identity creation is presented, in order to support the conceptual framework of the thesis. The findings show that individuals construct identity through a group of paradoxes related to: material food, the symbolic meaning of food, social self, private self, desire, constraints, hedonistic aspects of food shopping and utilitarian aspects of food shopping. Together these represent the esoteric tensions that consumers experience when deciding which outlet to visit and what to buy. The study also finds that the concept of family is deeply embedded in Albanians' identity creation, whereas British consumers' sense of self-identity is impacted by enduring social relationships with both family and friends. Culture and a sense of pride in Albanian ethnicity also influence Albanians' identity creation. Albanian culture and ethnicity influence food shopping experiences that are primarily driven by traditions, passed on down through generations. This thesis also contributes to theory around the creation of 'neo-tribes'. This study finds that farmers (food vendors) and online bloggers create tribes by sharing common practices and knowledge; consumers then follow similar lifestyles and, without realising, they start to form a neo-tribe. This stretches the existing theory, which suggests that neo-tribe members acknowledge and communicate with each other.

Subjects/Keywords: Consumer practices; Consumer self-identity; Self-identity; Self-perception; Farmers' markets; Supermarkets; Consumer culture; Neo-tribes

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APA (6^th Edition):

Qendro, A. (2019). A study of Albanian and UK consumers' identity creation within food shopping experiences : a consumer culture theory approach. (Doctoral Dissertation). Robert Gordon University. Retrieved from https://rgu-repository.worktribe.com/output/841603 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.800384

Chicago Manual of Style (16^th Edition):

Qendro, Athina-Evera. “A study of Albanian and UK consumers' identity creation within food shopping experiences : a consumer culture theory approach.” 2019. Doctoral Dissertation, Robert Gordon University. Accessed January 23, 2021. https://rgu-repository.worktribe.com/output/841603 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.800384.

MLA Handbook (7^th Edition):

Qendro, Athina-Evera. “A study of Albanian and UK consumers' identity creation within food shopping experiences : a consumer culture theory approach.” 2019. Web. 23 Jan 2021.

Vancouver:

Qendro A. A study of Albanian and UK consumers' identity creation within food shopping experiences : a consumer culture theory approach. [Internet] [Doctoral dissertation]. Robert Gordon University; 2019. [cited 2021 Jan 23]. Available from: https://rgu-repository.worktribe.com/output/841603 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.800384.

Council of Science Editors:

Qendro A. A study of Albanian and UK consumers' identity creation within food shopping experiences : a consumer culture theory approach. [Doctoral Dissertation]. Robert Gordon University; 2019. Available from: https://rgu-repository.worktribe.com/output/841603 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.800384

Université de Grenoble

20. Jegou, Carole. Perception et valorisation du café dans la restauration : comment concevoir et mettre à disposition une offre à forte valeur ajoutée ? : Perception and promotion of coffee in the foodservice industry : how to develop and supply an offer with high added-value ?.

Degree: Docteur es, Sciences économiques, 2014, Université de Grenoble

URL: http://www.theses.fr/2014GRENE007

►

Dans la restauration, en France, le café reste le plus souvent vendu sans information ni choix, comme une matière première indifférenciée, de qualité variable et… (more)

▼

Dans la restauration, en France, le café reste le plus souvent vendu sans information ni choix, comme une matière première indifférenciée, de qualité variable et incertaine. Dès lors, les consommateurs lui accordent peu de valeur. Pourtant, le café consommé à domicile connaît une montée en gamme et en étendue du choix disponible, avec de nombreuses innovations autour des doses permettant la préparation de café « à la tasse ». L'objectif est d'aider à concevoir et à mettre à disposition une offre de café au restaurant de plus forte valeur pour les consommateurs. Pour cela, la première partie établit un diagnostic de l'offre et de la demande actuelles de café au restaurant. Des entretiens avec les consommateurs révèlent une demande liée aux fonctions sociales du café et une crainte d'être déçu par son goût. L'étude de la filière, par des données de marché et des observations de terrain, montre une mise à disposition des produits par les torréfacteurs axée sur les services proposés aux restaurateurs. Ces constats permettent de mieux comprendre les mécanismes menant à la filière du café-commodité et de formuler des hypothèses de valorisation de l'offre par la différenciation verticale (par la qualité) ou par la différenciation horizontale (par la variété). Dans la seconde partie, ces hypothèses sont soumises à expérimentation, afin d'évaluer leur pertinence auprès des consommateurs, par des méthodologies issues de l'économie expérimentale et comportementale, et de l'évaluation sensorielle. Finalement, la faisabilité de ces deux types de différenciation est discutée à la lumière d'entretiens avec des restaurateurs. Une solution de valorisation du café dans la restauration, pertinente et faisable, pourrait passer par une évolution des activités dans la filière, afin de mobiliser les acteurs autour d'une stratégie de singularisation de l'offre.

In French restaurants, coffee is one of the last products sold without any information or choice: as a basic commodity, undifferentiated, and with an unpredictable and variable quality. Therefore, consumers do not grant much value to this product. In parallel, the coffee offer for consumption at home is improving in terms of quality and choice. Many innovations are available on the supermarket's shelves in the category of pre-dosed pods, for the preparation of coffee by the cup. The purpose of this thesis is to help the development and supply of a coffee offer in restaurants, with high-added value for consumers. In this aim, the Part 1 makes a diagnosis of the current supply and demand of coffee in French restaurants. Interviews with consumers reveal a demand linked to social functions of coffee, and a fear to be disappointed by its taste. The sector analysis, based on market data and field observations, shows that the supply of coffee by roasting companies relies on services offered to restaurant managers. This analysis enables to better understand mechanisms of the coffee-commodity industry, and to formulate hypothesis of development of an offer with higher added-value by a…

Advisors/Committee Members: Ruffieux, Bernard (thesis director), Saulais Domenget, Laure (thesis director).

Subjects/Keywords: Café; Restauration; Consommateur; Différenciation; Valeur; Perception; Coffee; Foodservice; Consumer; Differentiation; Value; Perception; 330

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Jegou, C. (2014). Perception et valorisation du café dans la restauration : comment concevoir et mettre à disposition une offre à forte valeur ajoutée ? : Perception and promotion of coffee in the foodservice industry : how to develop and supply an offer with high added-value ?. (Doctoral Dissertation). Université de Grenoble. Retrieved from http://www.theses.fr/2014GRENE007

Chicago Manual of Style (16^th Edition):

Jegou, Carole. “Perception et valorisation du café dans la restauration : comment concevoir et mettre à disposition une offre à forte valeur ajoutée ? : Perception and promotion of coffee in the foodservice industry : how to develop and supply an offer with high added-value ?.” 2014. Doctoral Dissertation, Université de Grenoble. Accessed January 23, 2021. http://www.theses.fr/2014GRENE007.

MLA Handbook (7^th Edition):

Jegou, Carole. “Perception et valorisation du café dans la restauration : comment concevoir et mettre à disposition une offre à forte valeur ajoutée ? : Perception and promotion of coffee in the foodservice industry : how to develop and supply an offer with high added-value ?.” 2014. Web. 23 Jan 2021.

Vancouver:

Jegou C. Perception et valorisation du café dans la restauration : comment concevoir et mettre à disposition une offre à forte valeur ajoutée ? : Perception and promotion of coffee in the foodservice industry : how to develop and supply an offer with high added-value ?. [Internet] [Doctoral dissertation]. Université de Grenoble; 2014. [cited 2021 Jan 23]. Available from: http://www.theses.fr/2014GRENE007.

Council of Science Editors:

Jegou C. Perception et valorisation du café dans la restauration : comment concevoir et mettre à disposition une offre à forte valeur ajoutée ? : Perception and promotion of coffee in the foodservice industry : how to develop and supply an offer with high added-value ?. [Doctoral Dissertation]. Université de Grenoble; 2014. Available from: http://www.theses.fr/2014GRENE007

NSYSU

21. Lin, Yi-hsuan. Effects of Corporate Social Responsibility Performance on Consumer Perception and Purchase Intention.

Degree: Master, Public Affairs Management, 2011, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0810111-215419

► Today's consumers are increasingly concerned about corporate social responsibility (CSR). However, most consumers still know little about the real CSR performance of firms. If consumers… (more)

Subjects/Keywords: corporate social responsibility; perception; environmental concern; purchase intention; consumer behavior

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Lin, Y. (2011). Effects of Corporate Social Responsibility Performance on Consumer Perception and Purchase Intention. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0810111-215419

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Lin, Yi-hsuan. “Effects of Corporate Social Responsibility Performance on Consumer Perception and Purchase Intention.” 2011. Thesis, NSYSU. Accessed January 23, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0810111-215419.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Lin, Yi-hsuan. “Effects of Corporate Social Responsibility Performance on Consumer Perception and Purchase Intention.” 2011. Web. 23 Jan 2021.

Vancouver:

Lin Y. Effects of Corporate Social Responsibility Performance on Consumer Perception and Purchase Intention. [Internet] [Thesis]. NSYSU; 2011. [cited 2021 Jan 23]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0810111-215419.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lin Y. Effects of Corporate Social Responsibility Performance on Consumer Perception and Purchase Intention. [Thesis]. NSYSU; 2011. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0810111-215419

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Oregon State University

22. Stewart, Lauren M. Effect of consumers' perceptions of political figures on source credibility and attitude toward apparel.

Degree: MS, Design and Human Environment, 2010, Oregon State University

URL: http://hdl.handle.net/1957/18855

► Throughout history, there have been many examples of political figures who have influenced fashion: from Theodore Roosevelt to Jacqueline Kennedy to Michelle Obama. Companies have… (more)

▼ Throughout history, there have been many examples of political figures who have influenced fashion: from Theodore Roosevelt to Jacqueline Kennedy to Michelle Obama. Companies have taken advantage of the influence that political figures have as fashion opinion leaders, even going so far as to purchase keywords such as "Michelle Obama" on search engines such as Google and Yahoo (Clifford, 2008). The purchase of these keywords ensures that the company will pop up as a result when such names are searched. Surprisingly though, little research has been conducted on the effectiveness of political figures as opinion leaders of fashion and apparel items. Consumers go through several steps in ultimately choosing a product. The EKB Model of Consumer Decision-Making suggests that internal and external factors influence this decision-making. Source credibility suggests that the source's characteristics affect how a consumer will accept their message (Ohanian, 1990). In the context of the EKB Model of Consumer Decision-Making and Fashion Diffusion Theory, the relationships between consumers' political attitudes, the source credibility of the political figure and attitudes toward apparel worn by the political figure have been examined. Based on previous literature, hypotheses were developed. It was hypothesized that similarity of political attitudes between the consumer and the political figure would have a significant relationship with the perceived source credibility of the political figure. Also, that perceived source credibility would have a significant relationship with attitude toward apparel worn by the political figure. In addition, it was hypothesized that perceived source credibility would have a mediating role in the relationship of political attitude and attitude toward apparel. Lastly, additional analyses were done to test the effect that gender would have in a moderating role in the relationships between political attitude, perceived source credibility and attitude toward apparel. The survey method was employed in conducting this research. Surveys were conducted in an online format, which resulted in sixty nine respondents. Several different statistical tests were run to analyze data, including Cronbach's Alpha, MANOVA, ANOVA, Multiple Regression, Linear Regression and Pearson's correlation. Though not all hypotheses had statistically significant results, it is important for retailers to consider the influence that political figures have on fashion items endorsed. As hypothesized in this study, a consumer's political attitude effects perceived expertise, trustworthiness and attractiveness. Additionally, a consumers' political attitude has a direct effect on attitude toward apparel worn by a political figure. Due to this, retailers need to be aware of the impact that political endorsers have on their apparel. Though there are some useful theoretical and managerial implications as a result of this study, future research is needed to further explore these relationships and the impact that they have on the apparel… Advisors/Committee Members: Burns, Leslie D. (advisor), Kim, Minjeong (committee member).

Subjects/Keywords: Consumer perception; Politicians – Clothing – United States – Public opinion

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Stewart, L. M. (2010). Effect of consumers' perceptions of political figures on source credibility and attitude toward apparel. (Masters Thesis). Oregon State University. Retrieved from http://hdl.handle.net/1957/18855

Chicago Manual of Style (16^th Edition):

Stewart, Lauren M. “Effect of consumers' perceptions of political figures on source credibility and attitude toward apparel.” 2010. Masters Thesis, Oregon State University. Accessed January 23, 2021. http://hdl.handle.net/1957/18855.

MLA Handbook (7^th Edition):

Stewart, Lauren M. “Effect of consumers' perceptions of political figures on source credibility and attitude toward apparel.” 2010. Web. 23 Jan 2021.

Vancouver:

Stewart LM. Effect of consumers' perceptions of political figures on source credibility and attitude toward apparel. [Internet] [Masters thesis]. Oregon State University; 2010. [cited 2021 Jan 23]. Available from: http://hdl.handle.net/1957/18855.

Council of Science Editors:

Stewart LM. Effect of consumers' perceptions of political figures on source credibility and attitude toward apparel. [Masters Thesis]. Oregon State University; 2010. Available from: http://hdl.handle.net/1957/18855

University of South Australia

23. Sharp, Anne. Searching for boundary conditions for an empirical generalisation concerning the temporal stability of individual's perceptual responses.

Degree: 2002, University of South Australia

URL: http://arrow.unisa.edu.au/vital/access/manager/Repository/unisa:36818

► In line with the call for more PhD dissertations based on replication work (Reid, 1981), this thesis takes an established empirical generalisation and builds on… (more)

Subjects/Keywords: Consumer behavior; Human behavior; Perception

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Sharp, A. (2002). Searching for boundary conditions for an empirical generalisation concerning the temporal stability of individual's perceptual responses. (Thesis). University of South Australia. Retrieved from http://arrow.unisa.edu.au/vital/access/manager/Repository/unisa:36818

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Sharp, Anne. “Searching for boundary conditions for an empirical generalisation concerning the temporal stability of individual's perceptual responses.” 2002. Thesis, University of South Australia. Accessed January 23, 2021. http://arrow.unisa.edu.au/vital/access/manager/Repository/unisa:36818.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Sharp, Anne. “Searching for boundary conditions for an empirical generalisation concerning the temporal stability of individual's perceptual responses.” 2002. Web. 23 Jan 2021.

Vancouver:

Sharp A. Searching for boundary conditions for an empirical generalisation concerning the temporal stability of individual's perceptual responses. [Internet] [Thesis]. University of South Australia; 2002. [cited 2021 Jan 23]. Available from: http://arrow.unisa.edu.au/vital/access/manager/Repository/unisa:36818.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sharp A. Searching for boundary conditions for an empirical generalisation concerning the temporal stability of individual's perceptual responses. [Thesis]. University of South Australia; 2002. Available from: http://arrow.unisa.edu.au/vital/access/manager/Repository/unisa:36818

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Universidade Estadual de Campinas

24. Danelon, Mariana Schievano. Riscos percebidos pelo consumidor e estratégias para minimizá-los no consumo de saladas de horataliças cruas em restaurantes à la carte: Risks perceived by the consumer and strategies to minimize them in the consumption of raw vegetable salads in full-service restaurants.

Degree: 2012, Universidade Estadual de Campinas

URL: http://repositorio.unicamp.br/jspui/handle/REPOSIP/256206

► Abstract: The standard diet of the Brazilian population has been characterized, amongst other aspects, by a reduced consumption of vegetables and by an increasing number… (more)

▼ Abstract: The standard diet of the Brazilian population has been characterized, amongst other aspects, by a reduced consumption of vegetables and by an increasing number of meals eaten away from home, and hence the use of food services could represent an opportunity to include a variety of vegetables in the diet. Consumer behavior when eating away from home has been little studied in Brazil, and could be influenced by the risks perceived in a buying situation. Based on his/her perception of the risks, the consumer could adopt different strategies at the moment of choice, in an attempt to minimize them. With this in mind, the present research had the following objectives: develop a scale with satisfactory validity and reliability indicators to analyze consumer perception with respect to the risks involved in eating raw vegetable salads in full-service restaurants; examine the frequency with which the consumers use strategies to reduce physical risks in the context under study; identify the profile of those frequenting full-service restaurants and eating raw vegetable salads; evaluate associations between the variables studied (risk perception, frequency of use of risk reducing strategies and the frequencies of consumption) and the sociodemographic characteristics and, when pertinent, the tendency for social desirability. A risk perception scale was previously elaborated based on a review of the literature, the carrying out of two focus groups (involving six consumers in each session), the evaluation of ten specialists (content validation) and a pre-test (n = 30 consumers). Two field surveys were also carried out involving adult individuals resident in the city of Campinas, SP, Brazil, all of whom were used to frequenting full-service restaurants at least once in the 3 months prior to the survey. In the first data collection, 271 consumers were interviewed in two shopping centers in the city. The objective of this collection was to purify the scale, and hence the item-total correlation, reliability and exploratory factor analysis were evaluated. In the second data collection, 359 consumers were interviewed in a shopping center in the central region of the city, carrying out the scale purification and construct validation (confirmatory factor analysis) steps. In addition to the risk perception scale, the final questionnaire presented 17 risk-reducing strategies (elaborated based on a review of the literature and the carrying out of two focus groups), socio-demographic variables and a scale to identify a tendency for social desirability. Based on the results of the second collection (n = 359), analyses were carried out involving the differences in the risk levels perceived by the consumer and the frequency of use of the risk-reducing strategies as a function of the socio-demographic variables. The frequency of eating vegetable salads in full-service restaurants was evaluated based on results of both collection (n = 630). Data banks were constructed using the Predictive Analytics 18.0 software and the LISREL 8.80… Advisors/Committee Members: UNIVERSIDADE ESTADUAL DE CAMPINAS (CRUESP), Salay, Elisabete, 1960- (advisor), Universidade Estadual de Campinas. Faculdade de Engenharia de Alimentos (institution), Programa de Pós-Graduação em Alimentos e Nutrição (nameofprogram), Villar, Betzabeth Slater (committee member), Sampaio, Karina de Lemos (committee member), Rodrigues, Katia Regina Martini (committee member), Batalha, Mário Otávio (committee member).

Subjects/Keywords: Risco; Percepção; Consumidor; Restaurantes; Risk; Perception; Consumer; Restaurant

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Danelon, M. S. (2012). Riscos percebidos pelo consumidor e estratégias para minimizá-los no consumo de saladas de horataliças cruas em restaurantes à la carte: Risks perceived by the consumer and strategies to minimize them in the consumption of raw vegetable salads in full-service restaurants. (Thesis). Universidade Estadual de Campinas. Retrieved from http://repositorio.unicamp.br/jspui/handle/REPOSIP/256206

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Danelon, Mariana Schievano. “Riscos percebidos pelo consumidor e estratégias para minimizá-los no consumo de saladas de horataliças cruas em restaurantes à la carte: Risks perceived by the consumer and strategies to minimize them in the consumption of raw vegetable salads in full-service restaurants.” 2012. Thesis, Universidade Estadual de Campinas. Accessed January 23, 2021. http://repositorio.unicamp.br/jspui/handle/REPOSIP/256206.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Danelon, Mariana Schievano. “Riscos percebidos pelo consumidor e estratégias para minimizá-los no consumo de saladas de horataliças cruas em restaurantes à la carte: Risks perceived by the consumer and strategies to minimize them in the consumption of raw vegetable salads in full-service restaurants.” 2012. Web. 23 Jan 2021.

Vancouver:

Danelon MS. Riscos percebidos pelo consumidor e estratégias para minimizá-los no consumo de saladas de horataliças cruas em restaurantes à la carte: Risks perceived by the consumer and strategies to minimize them in the consumption of raw vegetable salads in full-service restaurants. [Internet] [Thesis]. Universidade Estadual de Campinas; 2012. [cited 2021 Jan 23]. Available from: http://repositorio.unicamp.br/jspui/handle/REPOSIP/256206.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Danelon MS. Riscos percebidos pelo consumidor e estratégias para minimizá-los no consumo de saladas de horataliças cruas em restaurantes à la carte: Risks perceived by the consumer and strategies to minimize them in the consumption of raw vegetable salads in full-service restaurants. [Thesis]. Universidade Estadual de Campinas; 2012. Available from: http://repositorio.unicamp.br/jspui/handle/REPOSIP/256206

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Tampere University

25. Jylhä, Henrietta. An icon that everyone wants to click on : an empirical study on the relationship between consumer perceptions and mobile game icon successfulness .

Degree: 2017, Tampere University

URL: https://trepo.tuni.fi/handle/10024/101432

► Mobile games market has been touted as the fastest growing gaming sector in the world. Every day thousands of new mobile games are published to… (more)

▼ Mobile games market has been touted as the fastest growing gaming sector in the world. Every day thousands of new mobile games are published to join millions of others on app stores. The competition for top grossing mobile games is fierce, and the way a game is represented greatly contributes to its commercial success. When browsing for mobile games, consumers search for an icon they want to click on. However, most mobile games fail to engage consumers who browse past hundreds of icons on app stores daily. This leads us to the following questions: how do consumers perceive mobile game icons and what are the aesthetic qualities that make an icon successful in the sense that it incites consumers to click? This thesis investigates the relationship between consumer perceptions of mobile game icons and icon successfulness (i.e. consumer overall evaluation of the icon and their willingness to click the icon as well as download and purchase the mobile game). An online survey was constructed for respondents (respondent n = 569) to evaluate 4 randomized icons each from a total set of 68 mobile game icons with a classification of four dominant icon attributes: abstract, concrete, character and text. The evaluation was done by using semantic differential scales of 22 adjective pairs leading into a total of 2276 icon evaluations that form the data of the study (icon evaluation n = 2276). The results indicate that consumers are more likely to give a higher grade to icons and click them as well as download and purchase the mobile game that the icon belongs to, when the icons are perceived beautiful, good, unique, professional, expensive, soft, exciting, strong, relaxed, realistic and quiet. Additionally, adjectives masculine, young, active, colorful, three-dimensional, happy and simple predict a higher grade; adjectives active, two-dimensional, colorless, masculine, happy and young predict clicking; adjectives active, happy, simple and young predict downloading and; adjectives sad, colorless and fast predict purchasing. Furthermore, the study investigated the factorial structure of perceptions towards icons, or in other words, which adjectives are likely to occur together in user evaluation for any given icon. The results show that the following factors can be identified: value, potency, activity, integrity and complexity. This study was one of the first attempts to understand consumer perceptions of mobile game icon successfulness. The results may be helpful for future research as well as to game companies when designing mobile game icons for app stores.

Subjects/Keywords: mobile game; icon design; app store; consumer perception; semantic differential

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APA (6^th Edition):

Jylhä, H. (2017). An icon that everyone wants to click on : an empirical study on the relationship between consumer perceptions and mobile game icon successfulness . (Masters Thesis). Tampere University. Retrieved from https://trepo.tuni.fi/handle/10024/101432

Chicago Manual of Style (16^th Edition):

Jylhä, Henrietta. “An icon that everyone wants to click on : an empirical study on the relationship between consumer perceptions and mobile game icon successfulness .” 2017. Masters Thesis, Tampere University. Accessed January 23, 2021. https://trepo.tuni.fi/handle/10024/101432.

MLA Handbook (7^th Edition):

Jylhä, Henrietta. “An icon that everyone wants to click on : an empirical study on the relationship between consumer perceptions and mobile game icon successfulness .” 2017. Web. 23 Jan 2021.

Vancouver:

Jylhä H. An icon that everyone wants to click on : an empirical study on the relationship between consumer perceptions and mobile game icon successfulness . [Internet] [Masters thesis]. Tampere University; 2017. [cited 2021 Jan 23]. Available from: https://trepo.tuni.fi/handle/10024/101432.

Council of Science Editors:

Jylhä H. An icon that everyone wants to click on : an empirical study on the relationship between consumer perceptions and mobile game icon successfulness . [Masters Thesis]. Tampere University; 2017. Available from: https://trepo.tuni.fi/handle/10024/101432

University of Colorado

26. Tran, An Thi Khuong. Consequences and causes of use of broad or narrow categories in budgeting and planning.

Degree: PhD, 2013, University of Colorado

URL: https://scholar.colorado.edu/mktg_gradetds/1

► Individuals have to plan for the use of their resources (e.g., time, money, etc.) daily. Factors that affect how individuals plan and the accuracy… (more)

Subjects/Keywords: consumer; time; resources; expectations; choices; Cognition and Perception; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Tran, A. T. K. (2013). Consequences and causes of use of broad or narrow categories in budgeting and planning. (Doctoral Dissertation). University of Colorado. Retrieved from https://scholar.colorado.edu/mktg_gradetds/1

Chicago Manual of Style (16^th Edition):

Tran, An Thi Khuong. “Consequences and causes of use of broad or narrow categories in budgeting and planning.” 2013. Doctoral Dissertation, University of Colorado. Accessed January 23, 2021. https://scholar.colorado.edu/mktg_gradetds/1.

MLA Handbook (7^th Edition):

Tran, An Thi Khuong. “Consequences and causes of use of broad or narrow categories in budgeting and planning.” 2013. Web. 23 Jan 2021.

Vancouver:

Tran ATK. Consequences and causes of use of broad or narrow categories in budgeting and planning. [Internet] [Doctoral dissertation]. University of Colorado; 2013. [cited 2021 Jan 23]. Available from: https://scholar.colorado.edu/mktg_gradetds/1.

Council of Science Editors:

Tran ATK. Consequences and causes of use of broad or narrow categories in budgeting and planning. [Doctoral Dissertation]. University of Colorado; 2013. Available from: https://scholar.colorado.edu/mktg_gradetds/1

Karlstad University

27. Ullah, Md. Mahbub. Customers perceptions of the use of internet in the marketing communication: A case study of a retail laptop company.

Degree: Communication and IT, 2011, Karlstad University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-8046

► The rapid growth of the Internet has provided tremendous opportunities for laptop companies to offer quality of customer service. The prime drivers and motivations… (more)

Subjects/Keywords: Consumer Perception; sale representative; virtual marketing; social marketing tool; marketing communication

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APA (6^th Edition):

Ullah, M. M. (2011). Customers perceptions of the use of internet in the marketing communication: A case study of a retail laptop company. (Thesis). Karlstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-8046

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Ullah, Md Mahbub. “Customers perceptions of the use of internet in the marketing communication: A case study of a retail laptop company.” 2011. Thesis, Karlstad University. Accessed January 23, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-8046.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Ullah, Md Mahbub. “Customers perceptions of the use of internet in the marketing communication: A case study of a retail laptop company.” 2011. Web. 23 Jan 2021.

Vancouver:

Ullah MM. Customers perceptions of the use of internet in the marketing communication: A case study of a retail laptop company. [Internet] [Thesis]. Karlstad University; 2011. [cited 2021 Jan 23]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-8046.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ullah MM. Customers perceptions of the use of internet in the marketing communication: A case study of a retail laptop company. [Thesis]. Karlstad University; 2011. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-8046

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Hong Kong University of Science and Technology

28. Yan, Dengfeng. Psychological distance and construal level : new insights and implications.

Degree: 2012, Hong Kong University of Science and Technology

URL: http://repository.ust.hk/ir/Record/1783.1-7565 ; https://doi.org/10.14711/thesis-b1180040 ; http://repository.ust.hk/ir/bitstream/1783.1-7565/1/th_redirect.html

► Across three essays, my dissertation examines novel implications of the link between psychological distance and construal level, and also seeks to establish why this link… (more)

▼ Across three essays, my dissertation examines novel implications of the link between psychological distance and construal level, and also seeks to establish why this link exists in the first place. Essay 1 (chapter 2) investigates how consumers form quality inferences when provided with attribute and price information. The extant literature contains mixed findings regarding the relative influence of price versus attributes on quality perceptions. In addressing this issue, I propose and show that consumers’ reliance on price (vs. product attributes) for making quality inferences is enhanced when the judgment is psychologically distant (vs. proximal). Essay 2 (chapter 3) examines how consumers estimate health risks, arguing that reliance on base rate information (vs. case risk information) will be enhanced (weakened) by psychological distance. In addition to informing the literature on the utilization of base versus case information, this formulation enables us to address contrasting predictions as to whether people are prone to thinking themselves as being less at risk than others (a self-positivity bias) or more at risk than others (a self-negativity bias). I show that self-positivity manifests when the base rate of a disease is high but the case information suggests low risk, while self-negativity manifests with the reverse set of conditions: low base rate accompanied by high case risk. Despite considerable research examining the effects of psychological distance on construal level and related downstream consequences, relatively little work has been done on the question of exactly why distance affects construal. The third essay (chapter 4) provides one answer to this question by proposing that psychologically closer objects and events tend to be processed using visual imagery, while distant objects and events tend to be processed verbally. Furthermore, as compared to verbal processing, visual processing leads to relatively concrete (low-level) representations.

Subjects/Keywords: Quality of products – Psychological aspects ; Consumer behavior – Psychological aspects ; Perception

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Yan, D. (2012). Psychological distance and construal level : new insights and implications. (Thesis). Hong Kong University of Science and Technology. Retrieved from http://repository.ust.hk/ir/Record/1783.1-7565 ; https://doi.org/10.14711/thesis-b1180040 ; http://repository.ust.hk/ir/bitstream/1783.1-7565/1/th_redirect.html

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Yan, Dengfeng. “Psychological distance and construal level : new insights and implications.” 2012. Thesis, Hong Kong University of Science and Technology. Accessed January 23, 2021. http://repository.ust.hk/ir/Record/1783.1-7565 ; https://doi.org/10.14711/thesis-b1180040 ; http://repository.ust.hk/ir/bitstream/1783.1-7565/1/th_redirect.html.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Yan, Dengfeng. “Psychological distance and construal level : new insights and implications.” 2012. Web. 23 Jan 2021.

Vancouver:

Yan D. Psychological distance and construal level : new insights and implications. [Internet] [Thesis]. Hong Kong University of Science and Technology; 2012. [cited 2021 Jan 23]. Available from: http://repository.ust.hk/ir/Record/1783.1-7565 ; https://doi.org/10.14711/thesis-b1180040 ; http://repository.ust.hk/ir/bitstream/1783.1-7565/1/th_redirect.html.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Yan D. Psychological distance and construal level : new insights and implications. [Thesis]. Hong Kong University of Science and Technology; 2012. Available from: http://repository.ust.hk/ir/Record/1783.1-7565 ; https://doi.org/10.14711/thesis-b1180040 ; http://repository.ust.hk/ir/bitstream/1783.1-7565/1/th_redirect.html

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Florida Atlantic University

29. Savas, Selen. Perceived Risk and Consumer Adoption of Service Innovations.

Degree: 2017, Florida Atlantic University

URL: http://purl.flvc.org/fau/fd/FA00004805 ; (URL) http://purl.flvc.org/fau/fd/FA00004805

►

Summary: This study examines the influence of various facets of perceived risk on the attitudes toward really new services (RNS) and adoption intentions. Although there… (more)

Subjects/Keywords: Consumer behavior.; Customer services.; Risk perception.; Regulatory focus (Psychology)

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Savas, S. (2017). Perceived Risk and Consumer Adoption of Service Innovations. (Thesis). Florida Atlantic University. Retrieved from http://purl.flvc.org/fau/fd/FA00004805 ; (URL) http://purl.flvc.org/fau/fd/FA00004805

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Savas, Selen. “Perceived Risk and Consumer Adoption of Service Innovations.” 2017. Thesis, Florida Atlantic University. Accessed January 23, 2021. http://purl.flvc.org/fau/fd/FA00004805 ; (URL) http://purl.flvc.org/fau/fd/FA00004805.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Savas, Selen. “Perceived Risk and Consumer Adoption of Service Innovations.” 2017. Web. 23 Jan 2021.

Vancouver:

Savas S. Perceived Risk and Consumer Adoption of Service Innovations. [Internet] [Thesis]. Florida Atlantic University; 2017. [cited 2021 Jan 23]. Available from: http://purl.flvc.org/fau/fd/FA00004805 ; (URL) http://purl.flvc.org/fau/fd/FA00004805.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Savas S. Perceived Risk and Consumer Adoption of Service Innovations. [Thesis]. Florida Atlantic University; 2017. Available from: http://purl.flvc.org/fau/fd/FA00004805 ; (URL) http://purl.flvc.org/fau/fd/FA00004805

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Delft University of Technology

30. Bakker, Annet (author). Lighting up your product!: The influence of retail lighting on product perception.

Degree: 2019, Delft University of Technology

URL: http://resolver.tudelft.nl/uuid:8e02987b-0128-40f2-8511-b851b9d2e14a

► Lighting can have a significant influence on product appearance, and therefore on product perception. Multiple studies showed this influence of retail lighting (e.g. Baker et… (more)

▼ Lighting can have a significant influence on product appearance, and therefore on product perception. Multiple studies showed this influence of retail lighting (e.g. Baker et al., 1992; Quartier et al., 2014b). However, existing research into the influence of lighting on product perception is somewhat insufficient, therefore the goal was to gain more insights into this influence in the online retail context. Physical qualities of light can be measured (e.g. illuminance, colour temperature), however, the actual effect of lighting on the perceiver determines if a lighting concept is successful. Kelly (1952) first described a series of functions that lighting had to meet to serve the needs of the perceiver, and distinguished three functions: ambient, focus, and brilliance. This perception-based design approach still forms the principle of qualitative lighting design, and formed the basis for the conditions in this current study. Diffused lighting (ambient), directed lighting (focus), and a combination of both examined the influence of diffuseness. A fourth condition examined the influence of luminosity/brightness (the diffused and directed condition was brightened). Product perception was measured as perceived product value, which can be distinguished into expressive (aesthetic and symbolic value) and utilitarian values (functionalities, ease of use, and perceived quality). Oh et al. (2016) found a positive relation between processing modes (global vs local) and lighting (holistic vs focus). It was expected that the ratings of expressive values and perceived quality would increase in diffused lighting, as these values are generally processed more ‘holistically’ and consumers will focus on the products’ global impression (perceived quality is a more utilitarian value, yet it is generally processed more ‘holistically’). Besides, it was expected that utilitarian values would increase in directed lighting, since these are generally processed more analytical as consumers will focus on product details. Based on literature about product perception, kitchen scales were selected as stimuli, and four specific scales were chosen based on a form study, collages, and a morphological chart. They were divided into more hedonic/expressive and more utilitarian scales, and all varied, among others, in form, buttons, material(s), and glossiness. This study was a 4 (products) x 4 (lighting conditions) mixed experimental design, and 113 participants were assigned to one of the conditions. Via an online questionnaire, participants gave product evaluations based on statements corresponding with the value dimensions, which were derived from literature. Besides, the HED/UT scale of Voss et al. (2003) measured hedonic and utilitarian value dimensions towards this product category. Two significant main effects were found between conditions. Perceived quality was evaluated most positive in the diffused and directed condition, and ease of use in the ‘brighter’ condition. This indicates that a combination of diffused and directed lighting was… Advisors/Committee Members: Pont, Sylvia (mentor), Creusen, Marielle (graduation committee), Delft University of Technology (degree granting institution).

Subjects/Keywords: lighting; product perception; retail design; consumer research; lighting design; product appearance

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Bakker, A. (. (2019). Lighting up your product!: The influence of retail lighting on product perception. (Masters Thesis). Delft University of Technology. Retrieved from http://resolver.tudelft.nl/uuid:8e02987b-0128-40f2-8511-b851b9d2e14a

Chicago Manual of Style (16^th Edition):

Bakker, Annet (author). “Lighting up your product!: The influence of retail lighting on product perception.” 2019. Masters Thesis, Delft University of Technology. Accessed January 23, 2021. http://resolver.tudelft.nl/uuid:8e02987b-0128-40f2-8511-b851b9d2e14a.

MLA Handbook (7^th Edition):

Bakker, Annet (author). “Lighting up your product!: The influence of retail lighting on product perception.” 2019. Web. 23 Jan 2021.

Vancouver:

Bakker A(. Lighting up your product!: The influence of retail lighting on product perception. [Internet] [Masters thesis]. Delft University of Technology; 2019. [cited 2021 Jan 23]. Available from: http://resolver.tudelft.nl/uuid:8e02987b-0128-40f2-8511-b851b9d2e14a.

Council of Science Editors:

Bakker A(. Lighting up your product!: The influence of retail lighting on product perception. [Masters Thesis]. Delft University of Technology; 2019. Available from: http://resolver.tudelft.nl/uuid:8e02987b-0128-40f2-8511-b851b9d2e14a

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Open Access Theses and Dissertations