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You searched for subject:(Consumer perceived benefit). Showing records 1 – 2 of 2 total matches.

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University of Stirling

1. Bhovichitra, Phunpiti. Music CD in development and consumer value in the Thai music industry.

Degree: PhD, 2017, University of Stirling

While the digital market, especially the music streaming market, has rapidly grown in recent years, however the physical music segment still remains relevant in the Thai market. The Thai music market has inimitable characteristics within the market in terms of the physical music record offers, recorded musical works, and a growth trend in physical sales. Moreover, the behaviour in physical music consumption is opposite to that in world markets. Music consumption practices in the Thai market and why physical music, and CDs in particular, remain relevant to the Thai music industry are an enigma. The music industry itself has suggested that the physical music market needs to be revamped and its physical products redeveloped. In addition, the major record companies have also refocused into developing physical markets. However, precisely how this is to be achieved has not been specified. The twin aims of this study are to more fully comprehend Thai music consumption practices in today’s market and to examine how the concepts of product development could be effective in responding to consumer needs and desires. Consumer-led product development is the main concept of this study used to create ideas to enhance music CDs. This study combined many perspectives related to consumer-led product development and then applied them to construct the conceptual framework named “The Seminal Framework for CD Development”. The framework is a roadmap to create a new set of features for a new form of music CD based on the input of the music industry’s representatives and consumers. A new form of music CD which includes a new set of features is named in this study as the “prototype CD”. Also, the framework is used to evaluate the effectiveness of the prototype CD; how the prototype CD is responsive to consumer needs as far as functional and psychological perspectives are concerned. Bearing in mind the aim of this research, the researcher considered the interpretive paradigm to be the most appropriate approach for capturing consumers’ experiences in music consumption practices and for studying the opinions, points of view and ideas derived from the consumers, and the experts in music CD development. In the data collection process, this study employed the technique of purposive sampling for selecting from the population. The purposive sampling technique allows the researcher to judge and select people or prospective participants who: 1) are available to participate I in conducting the research, 2) are knowledgeable about the industry, 3) have experience related to the context of the study, and 4) can provide the reliable and detailed information required to understand the focal themes of the study. This study conducted nine interviews with the music industry’s experts, 60 one-on-one interviews and four group interviews with consumers. For the data analysis, this study adopted the manual coding analysis. The Seminal Framework determined the coding structure, and sets of data could be organised into distinct themes, such as the new features…

Subjects/Keywords: Marketing; Consumer behaviour; Product development; Music consumption practices; Music CD; Physical music; Music CD development; Consumer value; Superior value; Music product features; Consumer-perceived benefit; Consumer-perceived benefit; Funtional value; Psychological value; Music trade Thailand; Music and technology Thailand; Consumer behavior Thailand

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Bhovichitra, P. (2017). Music CD in development and consumer value in the Thai music industry. (Doctoral Dissertation). University of Stirling. Retrieved from http://hdl.handle.net/1893/26302

Chicago Manual of Style (16th Edition):

Bhovichitra, Phunpiti. “Music CD in development and consumer value in the Thai music industry.” 2017. Doctoral Dissertation, University of Stirling. Accessed December 07, 2019. http://hdl.handle.net/1893/26302.

MLA Handbook (7th Edition):

Bhovichitra, Phunpiti. “Music CD in development and consumer value in the Thai music industry.” 2017. Web. 07 Dec 2019.

Vancouver:

Bhovichitra P. Music CD in development and consumer value in the Thai music industry. [Internet] [Doctoral dissertation]. University of Stirling; 2017. [cited 2019 Dec 07]. Available from: http://hdl.handle.net/1893/26302.

Council of Science Editors:

Bhovichitra P. Music CD in development and consumer value in the Thai music industry. [Doctoral Dissertation]. University of Stirling; 2017. Available from: http://hdl.handle.net/1893/26302

2. Aline Martins Bergson. A interação entre a responsabilidade social corporativa e a percepção de benefício, de preço e de valor e seu impacto de compra: um estudo em Uberlândia-MG.

Degree: 2011, Federal University of Uberlândia

Nas últimas décadas empresas e consumidores revelaram-se cada vez mais engajados e dispostos a buscar formas de aliar o papel social com o econômico e ambiental. Muitas empresas se mobilizaram para a questão da responsabilidade social corporativa (RSC) e estruturaram projetos voltados para uma gestão socialmente responsável, investindo na relação moral, transparente e de qualidade com todos os seus públicos. Esta dissertação examinou a interação entre a responsabilidade social corporativa e a percepção de benefício, de preço e de valor e seu impacto na intenção de compra. Através do uso de cenários buscou-se investigar se o benefício e valor percebidos pelo consumidor na oferta de uma empresa considerada socialmente responsável justificam um preço acima do praticado pelos concorrentes e influenciaria sua intenção de compra. Para encontrar a resposta, foram aplicados questionários em Uberlândia - MG, com dois grupos de entrevistados, fazendo-se referência ao projeto Algar Transforma, implementado por uma organização bastante conhecida na cidade, o Grupo Algar. O referencial teórico desenvolvido sobre o tema foi elaborado a partir da análise dos estudos sobre RSC e comportamento do consumidor feitos das últimas décadas. Os resultados obtidos indicaram que os consumidores pesquisados perceberam um benefício e um valor maior na oferta da empresa socialmente responsável e que estão dispostos a pagar 10% a mais pelo seu produto, julgando justo este diferencial de preço cobrado. Os resultados também apontaram que o benefício que os consumidores pesquisados perceberam na oferta da empresa e a percepção de que o diferencial de preço justo possui relação com a percepção de valor desses consumidores sobre a oferta da empresa e o valor percebido que está relacionado à intenção de compra dos consumidores.

In recent decades companies and consumers have proven to be more engaged and willing to seek ways to combine the role with the economic and social environment. Many companies have moved to the issue of corporate social responsibility (CSR) and structured projects for a socially responsible management, investing in the moral relationship, transparent and quality to all its stakeholders. This dissertation examined the interaction between corporate social responsibility and the perception of benefit, price and value and its impact on purchase intent. Through the use of scenarios aimed to investigate whether the benefit and value perceived by the consumer in the offer of a company considered socially responsible justify a price above practiced by their competitors and influence purchase intent. To find the answer, questionnaires were filled in Uberlândia - MG, with two groups of respondents, making reference to the project turns Algar, implemented by an organization well known in the city, the Algar Group. The theoretical framework developed on the theme was developed from an analysis of studies on CSR and consumer behavior made in decades. The results showed that consumers surveyed perceive a benefit and a higher value in the…

Advisors/Committee Members: Valdir Machado Valadão Júnior, Stella Naomi Moriguchi, Áurea Helena Puga Ribeiro.

Subjects/Keywords: Perceived benefit; Consumer behavior; Perceived value; Perceived price fairness; Purchase intent; Intenção de compra; Justiça de preço percebida; Valor percebido; Benefício percebido; Comportamento do consumidor; Responsabilidade social corporativa; ADMINISTRACAO; Responsabilidade social da empresa; Comportamento do consumidor; Corporate social responsibility

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Bergson, A. M. (2011). A interação entre a responsabilidade social corporativa e a percepção de benefício, de preço e de valor e seu impacto de compra: um estudo em Uberlândia-MG. (Thesis). Federal University of Uberlândia. Retrieved from http://www.bdtd.ufu.br//tde_busca/arquivo.php?codArquivo=3594

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Bergson, Aline Martins. “A interação entre a responsabilidade social corporativa e a percepção de benefício, de preço e de valor e seu impacto de compra: um estudo em Uberlândia-MG.” 2011. Thesis, Federal University of Uberlândia. Accessed December 07, 2019. http://www.bdtd.ufu.br//tde_busca/arquivo.php?codArquivo=3594.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Bergson, Aline Martins. “A interação entre a responsabilidade social corporativa e a percepção de benefício, de preço e de valor e seu impacto de compra: um estudo em Uberlândia-MG.” 2011. Web. 07 Dec 2019.

Vancouver:

Bergson AM. A interação entre a responsabilidade social corporativa e a percepção de benefício, de preço e de valor e seu impacto de compra: um estudo em Uberlândia-MG. [Internet] [Thesis]. Federal University of Uberlândia; 2011. [cited 2019 Dec 07]. Available from: http://www.bdtd.ufu.br//tde_busca/arquivo.php?codArquivo=3594.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Bergson AM. A interação entre a responsabilidade social corporativa e a percepção de benefício, de preço e de valor e seu impacto de compra: um estudo em Uberlândia-MG. [Thesis]. Federal University of Uberlândia; 2011. Available from: http://www.bdtd.ufu.br//tde_busca/arquivo.php?codArquivo=3594

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

.