subject:(Consumer decision making)

University of Namibia

1. Semente, Efigenia Madalena. Consumer decision-making styles among generation Y consumers in Namiba .

Degree: 2018, University of Namibia

► This study investigated the decision-making styles of Generation Y consumers in Namibia and the relationship between their decision-making styles and their learning styles, culture and… (more)

▼ This study investigated the decision-making styles of Generation Y consumers in Namibia and the relationship between their decision-making styles and their learning styles, culture and e-literacy. Data were obtained by administering Sproles and Kendal’s Consumer Style Inventory (CSI), Felder & Silverman Index of Learning Style (ILS), Hofstede Cultural Dimensions, demographic and e-literacy questionnaires to a random sample of 505 respondents from the 3 (three) major Universities in Namibia. Responses from the questionnaires were analysed using SPSS version 22. Descriptive statistics were used to report demographic information, measurements of central tendency (mean and median), variety (range, and standard deviation [SD]), percentage (%), and frequency (f) distribution of the survey items. And for inferential statistics, the principal components analysis (PCA) was used. In order to explore the relationships between consumer decision-making styles and learning styles, culture, e-literacy, Pearson correlation, Canonical correlation, multivariate analysis of variance (MANOVA), and analysis of variance (ANOVA), were used. The findings confirmed eight (8) consumer decision-making styles among the Generation Y consumers in Namibia in order of importance as follows: Factor 5 - Price Conscious, “Value for Money”, Factor 3 - Novelty-Fashion Consciousness, Factor 2 - Brand Conscious, “Price Equals Quality”, Factor 6 - Impulsive Careless, Factor 8- Habitual, Brand Loyal, Factor 1 - Perfectionistic High-Quality Consciousness, Factor 4 - Recreational, Hedonistic, and Factor 7 - Confused by Over choice. The study concluded that female millennials in Namibia were more brand loyal than their male counterpart and that the three major Universities in Namibia produced millennials with different Profiles of consumer decision-making styles. In terms of learning styles, the Namibian Generation Y consumers reported mild preferences for Activist Learning Style, moderate preferences for Sensing Learning Style, moderate preferences for Visual Learning Style, and mild preferences for Sequential Learning Style. The study found significant differences between ethnic groups as well as age groups. Further, the study concluded that the three major Universities in Namibia produced millennials with different learning style preferences. The five Dimensions of the Hofstede Cultural Instrument namely Power Distance [PDI], Uncertainty Avoidance [UAI], Masculinity [MAS], Individualism [IDV], Long-Term Orientation [LTO] were found applicable to Namibia Generation Y consumers. Through coefficient analysis, the three major cultural dimensions among the Namibian Generation Y Consumers were identified as Long-Term Orientation, Uncertainty Avoidance and Power Distance. This is a significant finding in support of the notion that African cultures tend to accept power inequalities in societies. Once again, the study concluded that the three major Universities in Namibia produced millennials with different cultural values. In terms of e-literacy the study concluded…

Subjects/Keywords: Consumer decision making

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APA (6^th Edition):

Semente, E. M. (2018). Consumer decision-making styles among generation Y consumers in Namiba . (Thesis). University of Namibia. Retrieved from http://hdl.handle.net/11070/2452

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Semente, Efigenia Madalena. “Consumer decision-making styles among generation Y consumers in Namiba .” 2018. Thesis, University of Namibia. Accessed April 14, 2021. http://hdl.handle.net/11070/2452.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Semente, Efigenia Madalena. “Consumer decision-making styles among generation Y consumers in Namiba .” 2018. Web. 14 Apr 2021.

Vancouver:

Semente EM. Consumer decision-making styles among generation Y consumers in Namiba . [Internet] [Thesis]. University of Namibia; 2018. [cited 2021 Apr 14]. Available from: http://hdl.handle.net/11070/2452.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Semente EM. Consumer decision-making styles among generation Y consumers in Namiba . [Thesis]. University of Namibia; 2018. Available from: http://hdl.handle.net/11070/2452

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Manchester

2. Karimi, Sahar. A purchase decision-making process model of online consumers and its influential factor : a cross sector analysis.

Degree: PhD, 2013, University of Manchester

URL: https://www.research.manchester.ac.uk/portal/en/theses/a-purchase-decisionmaking-process-model-of-online-consumers-and-its-influential-factora-cross-sector-analysis(702ce943-3925-4b84-b99f-d170d3b8e386).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.570264

► This research explores the online purchase decision-making behaviour of consumers by introducing a comprehensive approach that covers two different viewpoints: a) individual-level behaviour and b)… (more)

▼ This research explores the online purchase decision-making behaviour of consumers by introducing a comprehensive approach that covers two different viewpoints: a) individual-level behaviour and b) market-level behaviour. Individual-level behaviour enhances our understanding of how purchase decision-making processes unfold and whether they differ for different individuals. Drawing from decision analysis and consumer behaviour literature, four segments of online consumers are introduced based on two individual factors: decision making style and knowledge of the product. Archetypal behaviour of each segment is identified addressing variations in the process and process outcome for different groups. In addition, market-level behaviour investigates the actual behaviour of consumers in relation with different retailers in the market; it is based on the aggregated behaviour of 60,000 individuals. Not only behaviour in a particular website but also cross-visiting behaviour of consumers comparing multiple retailers is examined. For this purpose, a multi-level mixed-method approach is designed. Video recording sessions, think-aloud method, interviews and questionnaires are used to capture the dynamic decision-making process, segment consumers and measure the outcome of the process at individual level. Business process modeling approach and an adaptation of path configuration method are selected for modelling the process. Data from an Internet panel data provider, comScore, is analyzed to explore the market-behaviour of consumers visiting multiple retailers. A set of measurement frameworks, that have been developed to fully exploit the research potential of Internet panel data, are designed for this research. Two sectors of banking and mobile network providers are selected; this research methodology enables a much more detailed evaluation of online behaviour and can be applied in other consumer markets.A conceptual model of online purchase decision making is proposed synthesizing theory from three disciplines: consumer behaviour, decision analysis and Information Systems. This model is able to explain the complexities and dynamic nature of real-life decision-making processes. The results of individual-level analysis show that the synthesized model has an enhanced descriptive power. Purchase decision-making processes in the two sectors appear to be highly complex with a large number of iterations, being more unstructured in banking sector. The process is found to be influenced by the both individual characteristics and each segment exhibits a certain typology of behaviour. Behaviour in terms of the way stages are performed is identical across the two sectors; whereas it differs in relation to intensity of decision-making cycles, duration of the process and the process outcome, being a function of product/ market characteristics.The findings of market-level analysis revealed that banking websites are preliminary visited for using online banking services; despite the high portion of visitors, the intensity of research in these…

Subjects/Keywords: 658.8; online consumer behaviour; consumer decision making; decision making processes

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APA (6^th Edition):

Karimi, S. (2013). A purchase decision-making process model of online consumers and its influential factor : a cross sector analysis. (Doctoral Dissertation). University of Manchester. Retrieved from https://www.research.manchester.ac.uk/portal/en/theses/a-purchase-decisionmaking-process-model-of-online-consumers-and-its-influential-factora-cross-sector-analysis(702ce943-3925-4b84-b99f-d170d3b8e386).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.570264

Chicago Manual of Style (16^th Edition):

Karimi, Sahar. “A purchase decision-making process model of online consumers and its influential factor : a cross sector analysis.” 2013. Doctoral Dissertation, University of Manchester. Accessed April 14, 2021. https://www.research.manchester.ac.uk/portal/en/theses/a-purchase-decisionmaking-process-model-of-online-consumers-and-its-influential-factora-cross-sector-analysis(702ce943-3925-4b84-b99f-d170d3b8e386).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.570264.

MLA Handbook (7^th Edition):

Karimi, Sahar. “A purchase decision-making process model of online consumers and its influential factor : a cross sector analysis.” 2013. Web. 14 Apr 2021.

Vancouver:

Karimi S. A purchase decision-making process model of online consumers and its influential factor : a cross sector analysis. [Internet] [Doctoral dissertation]. University of Manchester; 2013. [cited 2021 Apr 14]. Available from: https://www.research.manchester.ac.uk/portal/en/theses/a-purchase-decisionmaking-process-model-of-online-consumers-and-its-influential-factora-cross-sector-analysis(702ce943-3925-4b84-b99f-d170d3b8e386).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.570264.

Council of Science Editors:

Karimi S. A purchase decision-making process model of online consumers and its influential factor : a cross sector analysis. [Doctoral Dissertation]. University of Manchester; 2013. Available from: https://www.research.manchester.ac.uk/portal/en/theses/a-purchase-decisionmaking-process-model-of-online-consumers-and-its-influential-factora-cross-sector-analysis(702ce943-3925-4b84-b99f-d170d3b8e386).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.570264

University of Edinburgh

3. Adnane, Alaoui M'Hamdi. Modelling and analysis of consumer's multi-decision process : a new integrated stochastic modelling framework.

Degree: PhD, 2012, University of Edinburgh

URL: http://hdl.handle.net/1842/9415

► Interest in understanding Human Beings’ behaviour can be traced back to the early days of mankind. However, interest in consumer behaviour is relatively recent. In… (more)

▼ Interest in understanding Human Beings’ behaviour can be traced back to the early days of mankind. However, interest in consumer behaviour is relatively recent. In fact, it is only since the end of World War II and following economic prosperity of some nations (e.g., U.S.A.) that the world witnessed the rise of a new discipline in the early 1950s; namely, Marketing Research. By the end of the 1950s, academic papers on modelling and analysis of consumer behaviour started to appear (Ehrenberg, 1959; Frank, 1962). The purpose of this research is to propose an integrated decision framework for modelling consumer behaviour with respect to store incidence, category incidence, brand incidence, and size incidence. To the best of our knowledge, no published contribution integrates these decisions within the same modelling framework. In addition, the thesis proposes a new estimation method as well as a new segmentation method. These contributions aim at improving our understanding of consumer behaviour before and during consumers’ visits to the retail points of a distribution network, improving consumer behaviour prediction accuracy, and assisting with inventory management across distribution networks. The proposed modelling framework is hybrid in nature in that it uses both non-explanatory and explanatory models. To be more specific, it uses stochastic models; namely, probability distributions, to capture the intrinsic nature of consumers (i.e., inner or built-in behavioural features) as well as any unexplained similarities or differences (i.e., unobserved heterogeneity) in their intrinsic behaviour. In addition, the parameters of these probability distribution models could be estimated using explanatory models; namely, multiple regression models, such as logistic regression. Furthermore, the thesis proposes a piece-wise estimation procedure for estimating the parameters of the developed stochastic models. Also proposed is a three-step segmentation method based on the information provided by the quality of fit of stochastic models to consumer data so as to identify which model better predicts which market segments. In the empirical investigation, the proposed framework was used to study consumer behaviour with respect to individual alternatives of each decision, individual decisions, and all decisions. In addition, the proposed segmentation method was used to segment the panellists into infrequent users, light to medium users, and heavy users, on one hand, and split loyals, loyals, and hardcore loyals, on the other hand. Furthermore, the empirical evidence suggests that the proposed piece-wise estimation procedure outperforms the standard approach for all models and decision levels. Also, the empirical results revealed that the homogeneous MNL outperforms both the heterogeneous NMNL and DMNL when each one of these distributions is applied to all decisions, which suggests the relative homogeneity in consumer decision making at the aggregate or integrated decision level. Last, but not least, through the use of the proposed…

Subjects/Keywords: 658.8; consumer decision making; modelling consumer behaviour; order of decision

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Adnane, A. M. (2012). Modelling and analysis of consumer's multi-decision process : a new integrated stochastic modelling framework. (Doctoral Dissertation). University of Edinburgh. Retrieved from http://hdl.handle.net/1842/9415

Chicago Manual of Style (16^th Edition):

Adnane, Alaoui M'Hamdi. “Modelling and analysis of consumer's multi-decision process : a new integrated stochastic modelling framework.” 2012. Doctoral Dissertation, University of Edinburgh. Accessed April 14, 2021. http://hdl.handle.net/1842/9415.

MLA Handbook (7^th Edition):

Adnane, Alaoui M'Hamdi. “Modelling and analysis of consumer's multi-decision process : a new integrated stochastic modelling framework.” 2012. Web. 14 Apr 2021.

Vancouver:

Adnane AM. Modelling and analysis of consumer's multi-decision process : a new integrated stochastic modelling framework. [Internet] [Doctoral dissertation]. University of Edinburgh; 2012. [cited 2021 Apr 14]. Available from: http://hdl.handle.net/1842/9415.

Council of Science Editors:

Adnane AM. Modelling and analysis of consumer's multi-decision process : a new integrated stochastic modelling framework. [Doctoral Dissertation]. University of Edinburgh; 2012. Available from: http://hdl.handle.net/1842/9415

4. Moore, Morgan M. Intuitive thought and consumer decision making.

Degree: 2015, James Madison University

URL: https://commons.lib.jmu.edu/honors201019/74

► Anytime the human mind makes a decision, intuitive thought has played a hidden role. There is more to consumer decision making than just logical, slow… (more)

Subjects/Keywords: intuition; consumer decision making; intuitive thought; decision making; decision making process; adaptive unconscious; Cognitive Psychology

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APA (6^th Edition):

Moore, M. M. (2015). Intuitive thought and consumer decision making. (Masters Thesis). James Madison University. Retrieved from https://commons.lib.jmu.edu/honors201019/74

Chicago Manual of Style (16^th Edition):

Moore, Morgan M. “Intuitive thought and consumer decision making.” 2015. Masters Thesis, James Madison University. Accessed April 14, 2021. https://commons.lib.jmu.edu/honors201019/74.

MLA Handbook (7^th Edition):

Moore, Morgan M. “Intuitive thought and consumer decision making.” 2015. Web. 14 Apr 2021.

Vancouver:

Moore MM. Intuitive thought and consumer decision making. [Internet] [Masters thesis]. James Madison University; 2015. [cited 2021 Apr 14]. Available from: https://commons.lib.jmu.edu/honors201019/74.

Council of Science Editors:

Moore MM. Intuitive thought and consumer decision making. [Masters Thesis]. James Madison University; 2015. Available from: https://commons.lib.jmu.edu/honors201019/74

University of Johannesburg

5. Viviers, Pierre. Verbruikersklagtes en bestuursrespons : 'n verkennende studie.

Degree: 2012, University of Johannesburg

URL: http://hdl.handle.net/10210/7432

►

M.Comm.

The goal of marketing is to supply customers with products and services that satisfies their needs at a profit to the organisation. Several products… (more)

▼

M.Comm.

The goal of marketing is to supply customers with products and services that satisfies their needs at a profit to the organisation. Several products and services achieve this goal, but instances where the customers' needs are not satisfied do exist, which leads to customer dissatisfaction. Total customer satisfaction is a noble but unrealistic goal. Customer dissatisfaction is a reality and a result of the purchasing process. Defensive marketing, which aims to retain existing customers, is an inseparable part of the effort of delivering unparalleled customer satisfaction. The retention of an existing customer is as important as obtaining new customers for the organisation, and will ensure the long term survival of the organisation. Customers are becoming increasingly sophisticated about the purchasing of products and services. The increase of the level of dissatisfaction experienced by customers when purchasing goods and services is mainly due to the increase in sophistication. Dissatisfaction is a primary cause of customer complaints and an integral part of the marketing cycle. Effective resolutions of customer complaints hold advantages for both the customer and the organisation and is vital to the long term survival of any organisation. The broad goals of the study are: To determine the level of customer satisfaction with their purchases of products and services. To determine customers' complaint behaviour. To determine organisations' responses to customer complaints. The methodology of the study takes the form of two separate empirical research designs, the first design examines customer's attitude towards complaining, and the second researches organisations' response to customer complaints, which is superseded by the theoretical overview of the topic. The empirical research is both exploratory and descriptive in nature. Data was obtained by means of questionnaires that were posted to customer respondent's resident in Gauteng and delivered to organisations in Johannesburg and Pretoria. The major findings of the study include: Customer dissatisfaction is the norm rather than the exception with the purchase of products and services. Regardless of the dissatisfaction experienced by customers, customers do not complain. Customers are not satisfied with the organisations' attempts in resolving their complaints. Organisations are aware of customer goals when complaining. Customers and organisations differ regarding the most effective manner in which to voice a complaint. Differences exist regarding satisfaction levels between product categories. The findings of the study compare with similar studies undertaken in other markets around the world.

Subjects/Keywords: Marketing; Consumer complaints; Consumers - Decision making; Consumer satisfaction; Consumer behavior

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Viviers, P. (2012). Verbruikersklagtes en bestuursrespons : 'n verkennende studie. (Thesis). University of Johannesburg. Retrieved from http://hdl.handle.net/10210/7432

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Viviers, Pierre. “Verbruikersklagtes en bestuursrespons : 'n verkennende studie.” 2012. Thesis, University of Johannesburg. Accessed April 14, 2021. http://hdl.handle.net/10210/7432.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Viviers, Pierre. “Verbruikersklagtes en bestuursrespons : 'n verkennende studie.” 2012. Web. 14 Apr 2021.

Vancouver:

Viviers P. Verbruikersklagtes en bestuursrespons : 'n verkennende studie. [Internet] [Thesis]. University of Johannesburg; 2012. [cited 2021 Apr 14]. Available from: http://hdl.handle.net/10210/7432.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Viviers P. Verbruikersklagtes en bestuursrespons : 'n verkennende studie. [Thesis]. University of Johannesburg; 2012. Available from: http://hdl.handle.net/10210/7432

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of South Africa

6. Yao, Valery Yao. Emotive reactions to the consumer education project of the South African dairy industry .

Degree: 2013, University of South Africa

URL: http://hdl.handle.net/10500/18332

► Historically, consumer perceptions towards dairy products have been measured using a rational cognitive approach. However, recent consumer insights suggest that emotions play a dominant role… (more)

Subjects/Keywords: Consumer behaviour; Consumer decision making; Dairy marketing; Measuring emotions; Consumer education

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Yao, V. Y. (2013). Emotive reactions to the consumer education project of the South African dairy industry . (Masters Thesis). University of South Africa. Retrieved from http://hdl.handle.net/10500/18332

Chicago Manual of Style (16^th Edition):

Yao, Valery Yao. “Emotive reactions to the consumer education project of the South African dairy industry .” 2013. Masters Thesis, University of South Africa. Accessed April 14, 2021. http://hdl.handle.net/10500/18332.

MLA Handbook (7^th Edition):

Yao, Valery Yao. “Emotive reactions to the consumer education project of the South African dairy industry .” 2013. Web. 14 Apr 2021.

Vancouver:

Yao VY. Emotive reactions to the consumer education project of the South African dairy industry . [Internet] [Masters thesis]. University of South Africa; 2013. [cited 2021 Apr 14]. Available from: http://hdl.handle.net/10500/18332.

Council of Science Editors:

Yao VY. Emotive reactions to the consumer education project of the South African dairy industry . [Masters Thesis]. University of South Africa; 2013. Available from: http://hdl.handle.net/10500/18332

University of New South Wales

7. Teo, Siew Imm Theresa. Consumers are social beings: A contextual investigation of social network influences on the consumer-brand relationships of Chinese consumers.

Degree: Marketing, 2016, University of New South Wales

URL: http://handle.unsw.edu.au/1959.4/57354 ; https://unsworks.unsw.edu.au/fapi/datastream/unsworks:43318/SOURCE02?view=true

► AbstractThis dissertation considers consumers as social beings, with a focus on the way social networks influence Consumer-Brand Relationships (C-BR): study one looks broadly at the… (more)

▼ AbstractThis dissertation considers consumers as social beings, with a focus on the way social networks influence Consumer-Brand Relationships (C-BR): study one looks broadly at the influence of social networks on consumers relationships with brands, studies two and three drill deeper into the influence of social networks in C-BR theory. Study two investigates the brand strategies of consumers in different age brackets and how these cohorts interact and influence each others C-BRs. Study three extends the social network theme by considering consumers on the move attention is paid to how the community in a place of settlement influences consumers C-BRs.The approach is interpretive, making use of insights from qualitative in-depth interviews of key informants and members of their network. All key informants are female and Chinese: those who are the subject of studies one and two live in China, whereas study three includes consumers who have migrated within China and international migrants to Australia.Three specific questions are addressed: (1) How do interactions within social networks influence consumers relationships with brands? Kinship, friendship and business relationships are shown to impact C-BRs. (2) How do consumers in different age brackets make decisions about brands and influence each others relationships with brands? Results show how the age and personality of individual consumers, and of members of their social networks, influence decisions about brands and shape C-BRs. (3) How do migrant consumers decide on brand strategies as they experience new places of settlement and influence each others relationships with brands? Insights are gained into how consumers embrace new consumer cultures and experience changes in their C-BRs at the place of settlement.Theoretically, social networks are shown to be an important overlay for understanding C-BRs in that emphasis shifts from a consumer and her brands, to a consumer within her social network and her brands. Practically, the existence of an influential social network may produce new brand relationships or accentuateviexisting ones. Finally, treating the consumer and her social network as a single unit of analysis is seen as a methodological strength.

Subjects/Keywords: Consumer Decision Making; Consumer-brand relationship; Brand Management; Acculturation; Cinese consumer

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APA (6^th Edition):

Teo, S. I. T. (2016). Consumers are social beings: A contextual investigation of social network influences on the consumer-brand relationships of Chinese consumers. (Doctoral Dissertation). University of New South Wales. Retrieved from http://handle.unsw.edu.au/1959.4/57354 ; https://unsworks.unsw.edu.au/fapi/datastream/unsworks:43318/SOURCE02?view=true

Chicago Manual of Style (16^th Edition):

Teo, Siew Imm Theresa. “Consumers are social beings: A contextual investigation of social network influences on the consumer-brand relationships of Chinese consumers.” 2016. Doctoral Dissertation, University of New South Wales. Accessed April 14, 2021. http://handle.unsw.edu.au/1959.4/57354 ; https://unsworks.unsw.edu.au/fapi/datastream/unsworks:43318/SOURCE02?view=true.

MLA Handbook (7^th Edition):

Teo, Siew Imm Theresa. “Consumers are social beings: A contextual investigation of social network influences on the consumer-brand relationships of Chinese consumers.” 2016. Web. 14 Apr 2021.

Vancouver:

Teo SIT. Consumers are social beings: A contextual investigation of social network influences on the consumer-brand relationships of Chinese consumers. [Internet] [Doctoral dissertation]. University of New South Wales; 2016. [cited 2021 Apr 14]. Available from: http://handle.unsw.edu.au/1959.4/57354 ; https://unsworks.unsw.edu.au/fapi/datastream/unsworks:43318/SOURCE02?view=true.

Council of Science Editors:

Teo SIT. Consumers are social beings: A contextual investigation of social network influences on the consumer-brand relationships of Chinese consumers. [Doctoral Dissertation]. University of New South Wales; 2016. Available from: http://handle.unsw.edu.au/1959.4/57354 ; https://unsworks.unsw.edu.au/fapi/datastream/unsworks:43318/SOURCE02?view=true

Columbia University

8. Ren, Qitian. Consumer Attention Allocation and Firm Strategies.

Degree: 2018, Columbia University

URL: https://doi.org/10.7916/D8VD8FH2

► Nowadays consumers can easily access to vast amounts of product information before making a purchase. Yet, limitations on the ability to process information force consumers… (more)

▼ Nowadays consumers can easily access to vast amounts of product information before making a purchase. Yet, limitations on the ability to process information force consumers to make choices regarding the subjects to which they pay more or less attention. In this dissertation, I study how a consumer optimally allocates attention to various product information before making a purchase decision and how a seller should design the marketing strategies taking into account the consumer's attention allocation decision. I find that either a consumer engages in “confirmatory” search under which she searches more information that favors her prior belief or the consumer engages in “disconfirmatory” search under which she searches more information that disfavors her prior belief. In particular, the consumer conducts more disconfirmatory search when the information processing cost is low, while she conducts more confirmatory search when the cost is high. This suggests that “confirmatory bias” widely studied in psychology literature could be optimal behavior coming out of people optimizing attention to different types of information, especially when people has high information processing costs. Furthermore, a consumer's purchase likelihood may vary with her information processing cost in a non-monotonic way, depending on the consumer's prior belief and the utilities of buying a matched product and a mismatched product. Moreover, I show that when more information becomes available or credible, the consumer would increase attention to negative information when the prior utility of the product is high but she would increase attention to positive information when the prior utility is low. In terms of seller's strategies, I find that when the consumer has a low information processing cost, the seller would charge a relatively high price such that consumers always process information; but when the consumer has a high information processing cost, the seller would charge a relatively low price such that consumers purchase the product without any learning. The optimal price and profit would first decrease and then increase in consumer's information processing cost. In addition, offering the return policy induces the consumer to pay more attention to positive information and less attention to negative information, and the seller would offer the return policy except when the consumer has a very high information processing cost. Finally, when a seller can influence the information environment, he would have a lower incentive to suppress the negative information when the consumer has a lower prior belief about product fit. Moreover, a higher information processing cost for a consumer would increase or decrease a seller's incentive to suppress the negative information in the environment, depending on whether the seller can adjust the product price and whether the consumer has a high or low prior belief. Interestingly, the seller may charge a lower price when he can fully control the information environment than when he can not.

Subjects/Keywords: Business; Attention; Consumer behavior; Decision making

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Ren, Q. (2018). Consumer Attention Allocation and Firm Strategies. (Doctoral Dissertation). Columbia University. Retrieved from https://doi.org/10.7916/D8VD8FH2

Chicago Manual of Style (16^th Edition):

Ren, Qitian. “Consumer Attention Allocation and Firm Strategies.” 2018. Doctoral Dissertation, Columbia University. Accessed April 14, 2021. https://doi.org/10.7916/D8VD8FH2.

MLA Handbook (7^th Edition):

Ren, Qitian. “Consumer Attention Allocation and Firm Strategies.” 2018. Web. 14 Apr 2021.

Vancouver:

Ren Q. Consumer Attention Allocation and Firm Strategies. [Internet] [Doctoral dissertation]. Columbia University; 2018. [cited 2021 Apr 14]. Available from: https://doi.org/10.7916/D8VD8FH2.

Council of Science Editors:

Ren Q. Consumer Attention Allocation and Firm Strategies. [Doctoral Dissertation]. Columbia University; 2018. Available from: https://doi.org/10.7916/D8VD8FH2

University of Florida

9. Chen, Xuqi. Essays on Information Searching and Consumer Decision Making regarding Food Labels.

Degree: PhD, Food and Resource Economics, 2019, University of Florida

URL: https://ufdc.ufl.edu/UFE0054211

► Information seeking is a crucial process prior to consumers' decision making. Effective communication can contribute to wise decision making while an ineffective one can lead… (more)

Subjects/Keywords: behavior – consumer – decision – information – making – searching

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Chen, X. (2019). Essays on Information Searching and Consumer Decision Making regarding Food Labels. (Doctoral Dissertation). University of Florida. Retrieved from https://ufdc.ufl.edu/UFE0054211

Chicago Manual of Style (16^th Edition):

Chen, Xuqi. “Essays on Information Searching and Consumer Decision Making regarding Food Labels.” 2019. Doctoral Dissertation, University of Florida. Accessed April 14, 2021. https://ufdc.ufl.edu/UFE0054211.

MLA Handbook (7^th Edition):

Chen, Xuqi. “Essays on Information Searching and Consumer Decision Making regarding Food Labels.” 2019. Web. 14 Apr 2021.

Vancouver:

Chen X. Essays on Information Searching and Consumer Decision Making regarding Food Labels. [Internet] [Doctoral dissertation]. University of Florida; 2019. [cited 2021 Apr 14]. Available from: https://ufdc.ufl.edu/UFE0054211.

Council of Science Editors:

Chen X. Essays on Information Searching and Consumer Decision Making regarding Food Labels. [Doctoral Dissertation]. University of Florida; 2019. Available from: https://ufdc.ufl.edu/UFE0054211

University of Sydney

10. Wortley, Sally. Public engagement in Australian Health Technology Assessment (HTA) decision‐making .

Degree: 2016, University of Sydney

URL: http://hdl.handle.net/2123/16487

► The last ten years has seen the emergence of the public as a key stakeholder in health technology assessment (HTA) decision‐making. Driven by expectations of… (more)

Subjects/Keywords: health technology; assessment; consumer; preferences; decision-making

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Wortley, S. (2016). Public engagement in Australian Health Technology Assessment (HTA) decision‐making . (Thesis). University of Sydney. Retrieved from http://hdl.handle.net/2123/16487

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Wortley, Sally. “Public engagement in Australian Health Technology Assessment (HTA) decision‐making .” 2016. Thesis, University of Sydney. Accessed April 14, 2021. http://hdl.handle.net/2123/16487.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Wortley, Sally. “Public engagement in Australian Health Technology Assessment (HTA) decision‐making .” 2016. Web. 14 Apr 2021.

Vancouver:

Wortley S. Public engagement in Australian Health Technology Assessment (HTA) decision‐making . [Internet] [Thesis]. University of Sydney; 2016. [cited 2021 Apr 14]. Available from: http://hdl.handle.net/2123/16487.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wortley S. Public engagement in Australian Health Technology Assessment (HTA) decision‐making . [Thesis]. University of Sydney; 2016. Available from: http://hdl.handle.net/2123/16487

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

11. Anagnostidou, Zoi. The effects of information accessibility and diagnosticity, processing motivation and opportunity, and regulatory orientation on information processing.

Degree: 2014, Athens University Economics and Business (AUEB); Οικονομικό Πανεπιστήμιο Αθηνών

URL: http://hdl.handle.net/10442/hedi/47073

► Consumers make numerous decisions regarding the choice, purchase and use of products and services. These decisions are important not only for the consumers themselves, but… (more)

▼ Consumers make numerous decisions regarding the choice, purchase and use of products and services. These decisions are important not only for the consumers themselves, but also for marketers. As a result, the processes underlying consumer decisions have been of focal interest in the study of consumer behaviour for many decades. An important factor for understanding comparison processes and decision making is the processing strategy employed to form preferences and make judgements. One aspect of information processing is whether decisions are based on overall product evaluations or on specific attribute information. In the first case, processing is more spontaneous, while in the second case judgements result from thorough processing. The mode of information processing during consumer decision making is important primarily because different processing strategies (attitude-based vs. attribute-based) can lead to different decision outcomes. Identifying the conditions that determine it can therefore have significant theoretical as well as practical consequences. The accessibility-diagnosticity framework and the MODE model propose two distinct approaches to the type of processing that occurs during memory-based decision making. The former approach predicts that the use of a specific cognition in a choice task depends on its accessibility and diagnosticity. An attribute-based strategy is therefore followed only if relevant attribute information is accessible and diagnostic. The latter approach predicts that an attributebased strategy is followed only under conditions of high processing motivation and opportunity. Although past research has corroborated the predictions of these two approaches independently, the combined effects of the determinants of processing mode proposed by each model have not been examined. It is not clear therefore whether an attitude- versus an attribute-based strategy is followed when, for instance, attribute information is not diagnostic yet the consumer is able and willing to engage in extensive processing. The present research attempted to integrate the accessibility-diagnosticity framework and the MODE model by examining the combined effects of information diagnosticity and accessibility and of processing motivation and opportunity on the type of input used in memory-based consumer decisions (Experiments 1, 2, 3, & 4). The present research also aimed to examine the moderating role of information accessibility and diagnosticity on the decision-making strategy employed by individuals with alternative regulatory foci (Experiments 5 & 6). It was expected that information accessibility and diagnosticity will be determining factors of the processing mode (attribute-based vs. attitudebased) employed by decision-makers with alternative foci. Research has focused on implications of self-regulation on information processing; nonetheless little is known about the factors that moderate these effects. Specifically, research has not examined the role of contextual factors such as information accessibility and…

Subjects/Keywords: Λήψη καταναλωτικών αποφάσεων; Consumer decision making

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Anagnostidou, Z. (2014). The effects of information accessibility and diagnosticity, processing motivation and opportunity, and regulatory orientation on information processing. (Thesis). Athens University Economics and Business (AUEB); Οικονομικό Πανεπιστήμιο Αθηνών. Retrieved from http://hdl.handle.net/10442/hedi/47073

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Anagnostidou, Zoi. “The effects of information accessibility and diagnosticity, processing motivation and opportunity, and regulatory orientation on information processing.” 2014. Thesis, Athens University Economics and Business (AUEB); Οικονομικό Πανεπιστήμιο Αθηνών. Accessed April 14, 2021. http://hdl.handle.net/10442/hedi/47073.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Anagnostidou, Zoi. “The effects of information accessibility and diagnosticity, processing motivation and opportunity, and regulatory orientation on information processing.” 2014. Web. 14 Apr 2021.

Vancouver:

Anagnostidou Z. The effects of information accessibility and diagnosticity, processing motivation and opportunity, and regulatory orientation on information processing. [Internet] [Thesis]. Athens University Economics and Business (AUEB); Οικονομικό Πανεπιστήμιο Αθηνών; 2014. [cited 2021 Apr 14]. Available from: http://hdl.handle.net/10442/hedi/47073.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Anagnostidou Z. The effects of information accessibility and diagnosticity, processing motivation and opportunity, and regulatory orientation on information processing. [Thesis]. Athens University Economics and Business (AUEB); Οικονομικό Πανεπιστήμιο Αθηνών; 2014. Available from: http://hdl.handle.net/10442/hedi/47073

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Johannesburg

12. Tilley, Esté. The perceived influence of adolescents on the family purchase decision-making process : a cross-cultural study.

Degree: 2012, University of Johannesburg

URL: http://hdl.handle.net/10210/6635

►

M.Comm.

The research study has endeavoured to explore adolescent perceived influence on parent purchase decisions more comprehensively, with unique and pioneering research being conducted on… (more)

Subjects/Keywords: Consumer behavior; Families - Decision making; Consumers - Decision making; Consumer behavior - Cross-cultural studies

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APA (6^th Edition):

Tilley, E. (2012). The perceived influence of adolescents on the family purchase decision-making process : a cross-cultural study. (Thesis). University of Johannesburg. Retrieved from http://hdl.handle.net/10210/6635

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Tilley, Esté. “The perceived influence of adolescents on the family purchase decision-making process : a cross-cultural study.” 2012. Thesis, University of Johannesburg. Accessed April 14, 2021. http://hdl.handle.net/10210/6635.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Tilley, Esté. “The perceived influence of adolescents on the family purchase decision-making process : a cross-cultural study.” 2012. Web. 14 Apr 2021.

Vancouver:

Tilley E. The perceived influence of adolescents on the family purchase decision-making process : a cross-cultural study. [Internet] [Thesis]. University of Johannesburg; 2012. [cited 2021 Apr 14]. Available from: http://hdl.handle.net/10210/6635.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Tilley E. The perceived influence of adolescents on the family purchase decision-making process : a cross-cultural study. [Thesis]. University of Johannesburg; 2012. Available from: http://hdl.handle.net/10210/6635

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

13. Pakdeejirakul, Warangkhana. A comparative study of Swedish generation Y decision-making style between high involvement and low involvement products.

Degree: Society and Engineering, 2013, Mälardalen University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-24113

► Title A comparative study of Swedish generation Y decision-making style between high involvement and low involvement products. Research questions How does product involvement influence… (more)

Subjects/Keywords: Consumer Behavior and Decision-Making; Consumer Decision Making Style; Product Involvement; Sweden and Generation Y

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APA (6^th Edition):

Pakdeejirakul, W. (2013). A comparative study of Swedish generation Y decision-making style between high involvement and low involvement products. (Thesis). Mälardalen University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-24113

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Pakdeejirakul, Warangkhana. “A comparative study of Swedish generation Y decision-making style between high involvement and low involvement products.” 2013. Thesis, Mälardalen University. Accessed April 14, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-24113.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Pakdeejirakul, Warangkhana. “A comparative study of Swedish generation Y decision-making style between high involvement and low involvement products.” 2013. Web. 14 Apr 2021.

Vancouver:

Pakdeejirakul W. A comparative study of Swedish generation Y decision-making style between high involvement and low involvement products. [Internet] [Thesis]. Mälardalen University; 2013. [cited 2021 Apr 14]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-24113.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pakdeejirakul W. A comparative study of Swedish generation Y decision-making style between high involvement and low involvement products. [Thesis]. Mälardalen University; 2013. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-24113

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Pretoria

14. Pather, Melisha. Factors affecting the consumer decision-making process in Africa: an exploratory study.

Degree: MBA, Gordon Institute of Business Science (GIBS), 2014, University of Pretoria

URL: http://hdl.handle.net/2263/43988

► With more consumer product companies analysing the requirements for successful entry into African markets, the main factors they seek to determine are concerned with understanding… (more)

Subjects/Keywords: UCTD; Consumer behavior – Africa; Consumer behavior; Decision making – Social aspects

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APA (6^th Edition):

Pather, M. (2014). Factors affecting the consumer decision-making process in Africa: an exploratory study. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/43988

Chicago Manual of Style (16^th Edition):

Pather, Melisha. “Factors affecting the consumer decision-making process in Africa: an exploratory study.” 2014. Masters Thesis, University of Pretoria. Accessed April 14, 2021. http://hdl.handle.net/2263/43988.

MLA Handbook (7^th Edition):

Pather, Melisha. “Factors affecting the consumer decision-making process in Africa: an exploratory study.” 2014. Web. 14 Apr 2021.

Vancouver:

Pather M. Factors affecting the consumer decision-making process in Africa: an exploratory study. [Internet] [Masters thesis]. University of Pretoria; 2014. [cited 2021 Apr 14]. Available from: http://hdl.handle.net/2263/43988.

Council of Science Editors:

Pather M. Factors affecting the consumer decision-making process in Africa: an exploratory study. [Masters Thesis]. University of Pretoria; 2014. Available from: http://hdl.handle.net/2263/43988

15. Iranyongeye, Augustine. Consumers’ choice of grocery store in Umeå : A quantitative study on how healthy food and nudging can affect consumers’ choice of grocery store.

Degree: Business Administration, 2020, Umeå University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172794

► Nowadays, consumers are being exposed to a large selection of food alternatives with an aim of helping with health matters. For that reason, the… (more)

▼ Nowadays, consumers are being exposed to a large selection of food alternatives with an aim of helping with health matters. For that reason, the consumption of healthy food has been increasing among people, but at the same time, the consumption of unhealthy food has expanded. Due to the advanced technology, there is more information available about health, which makes the consumers’ knowledge about diseases caused by their way of living to grow. Simultaneously, there has been studies proving that consumers’ choices do not often resemble their attitudes. Since consuming healthy food is more popular nowadays, this study had the aim of examining if consumers will choose a grocery store based on different attributes. The study is based on several theories that are the starting point for the study’s research questions which are; Does the selection of healthy food affect consumers’ choice of a grocery store? Does nudging of healthy food affect consumers’ choice of a grocery store? The theories that are used in this study are nudge theory, libertarian paternalism theory, behavioral economics, theory of reasoned action, theory of planned behavior, social marketing theory, choice architecture, cognitive architecture and status quo. The data was collected through a questionnaire, where different questions had the aim to measure what affects consumers when choosing a grocery store. In total, the study gathered a sample of 136 responses whereas 8 of them were removed from the study as outliers. The outcome of this study is based on two independent variables; healthy food and nudging and one dependent variable; choice of grocery store. These variables are composite variables created from a range of other variables. The composite variable healthy food is created from variables checklist, avoidance of unhealthy/unnecessary food, people’s affection, healthy thinking, food habits, attitude of healthy eating, past purchasing behavior, intention and behavior, same groceries and new groceries. The composite variable nudging is created from variables product placement, memory, product placement affection on consumers’ purchasing behavior and visible healthy food. The dependent variable choice of grocery stores was created from the variables; number of healthy food alternatives, price of healthy food, marketing of healthy food and place of grocery store. This study was analyzed in the data program STATA where a multiple linear regression was used to test the hypotheses. According to the result from the regression analysis, there is a significant level between healthy food and consumers' choice of grocery stores. In addition to that, the study shows that there is a significant level between nudging and consumers' choice of grocery stores. Thus, the null hypothesis of this study was rejected.

Subjects/Keywords: nudging; nudge; consumer decision-making; consumer behaviour; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Iranyongeye, A. (2020). Consumers’ choice of grocery store in Umeå : A quantitative study on how healthy food and nudging can affect consumers’ choice of grocery store. (Thesis). Umeå University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172794

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Iranyongeye, Augustine. “Consumers’ choice of grocery store in Umeå : A quantitative study on how healthy food and nudging can affect consumers’ choice of grocery store.” 2020. Thesis, Umeå University. Accessed April 14, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172794.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Iranyongeye, Augustine. “Consumers’ choice of grocery store in Umeå : A quantitative study on how healthy food and nudging can affect consumers’ choice of grocery store.” 2020. Web. 14 Apr 2021.

Vancouver:

Iranyongeye A. Consumers’ choice of grocery store in Umeå : A quantitative study on how healthy food and nudging can affect consumers’ choice of grocery store. [Internet] [Thesis]. Umeå University; 2020. [cited 2021 Apr 14]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172794.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Iranyongeye A. Consumers’ choice of grocery store in Umeå : A quantitative study on how healthy food and nudging can affect consumers’ choice of grocery store. [Thesis]. Umeå University; 2020. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172794

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Technology, Sydney

16. Wei, X. Finding effective ways to improve subjective probability predictions through model learning.

Degree: 2014, University of Technology, Sydney

URL: http://hdl.handle.net/10453/28054

► Predicting probabilities of marketing events and choices is a primary activity in marketing. Prediction can be from the outcome of a formal model or one’s… (more)

▼ Predicting probabilities of marketing events and choices is a primary activity in marketing. Prediction can be from the outcome of a formal model or one’s knowledge but the two sources often conflict. Although overwhelming evidence has demonstrated that models often outperform people in terms of accuracy, there is little doubt that decisions are made mostly by people based on their own knowledge. Past research suggests that models and intuition should work together for better outcomes but it is unclear how this may be accomplished other than by using “plain vanilla” style Decision Support Systems (DSSs). This researcher adopted an alternative approach and believes that the key to solving this problem is to improve people’s own knowledge. To do so, people need to gain a substantive understanding of a reliable model to improve predictions. Four generalisable model-learning approaches based on concepts from learning theories in psychology and cognitive science were developed and tested in an experiment to ascertain which approach was more effective in helping learners develop an understanding of the model’s parameters and to improve their consequent predictions. The experiment was supported by an online Intelligent Support System (ITS) with both learning approaches and a target model built in. This target learning model is a consumer choice model of airline flights. The system evaluates predictions, estimates learner models, and classifies answers. Moreover, it provides real-time feedback matching the design of each learning approach. According to the results, the most effective approach for both model learning and prediction improvement is a learning approach generating outcome feedback with correct answers after each experimental design controlled training task. This finding disagrees with a common view of multiple cue probability learning (MCPL). Having regard for effectiveness, the above learning approach is followed by an approach showing feedback with a comparison of estimated learner model and target model outcomes on all parameters. Both approaches outperformed the approach where learners performed self-regulated learning in a DSS which is actually the status quo of decision support nowadays. Another approach tested was to learn a model for a consumer class from the similarities of classes. This approach achieved slow improvement but can be further refined. In conclusion, this research opens a new path for prediction improvement by combining a learning approach, and methods and technology for experimental design, ITS and DSS.

Subjects/Keywords: Decision making.; Consumer preferences.; Consumer choice.; Airline choice.; Probability.; Prediction.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Wei, X. (2014). Finding effective ways to improve subjective probability predictions through model learning. (Thesis). University of Technology, Sydney. Retrieved from http://hdl.handle.net/10453/28054

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Wei, X. “Finding effective ways to improve subjective probability predictions through model learning.” 2014. Thesis, University of Technology, Sydney. Accessed April 14, 2021. http://hdl.handle.net/10453/28054.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Wei, X. “Finding effective ways to improve subjective probability predictions through model learning.” 2014. Web. 14 Apr 2021.

Vancouver:

Wei X. Finding effective ways to improve subjective probability predictions through model learning. [Internet] [Thesis]. University of Technology, Sydney; 2014. [cited 2021 Apr 14]. Available from: http://hdl.handle.net/10453/28054.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wei X. Finding effective ways to improve subjective probability predictions through model learning. [Thesis]. University of Technology, Sydney; 2014. Available from: http://hdl.handle.net/10453/28054

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

17. Plantin, Josefin. Purchase and Market in the Airline Industry facing an uncertain society : An exploratory research through a multimethod study.

Degree: 2020, , Jönköping International Business School

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-51239

► Background: Several crises have passed and today, the world is witnessing the pandemic Covid-19. As a consequence, society is affected at large where new… (more)

Subjects/Keywords: Pandemic; Tourism; Consumer Decision-Making; Consumer Attitudes; Business Administration; Företagsekonomi

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APA (6^th Edition):

Plantin, J. (2020). Purchase and Market in the Airline Industry facing an uncertain society : An exploratory research through a multimethod study. (Thesis). , Jönköping International Business School. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-51239

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Plantin, Josefin. “Purchase and Market in the Airline Industry facing an uncertain society : An exploratory research through a multimethod study.” 2020. Thesis, , Jönköping International Business School. Accessed April 14, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-51239.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Plantin, Josefin. “Purchase and Market in the Airline Industry facing an uncertain society : An exploratory research through a multimethod study.” 2020. Web. 14 Apr 2021.

Vancouver:

Plantin J. Purchase and Market in the Airline Industry facing an uncertain society : An exploratory research through a multimethod study. [Internet] [Thesis]. , Jönköping International Business School; 2020. [cited 2021 Apr 14]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-51239.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Plantin J. Purchase and Market in the Airline Industry facing an uncertain society : An exploratory research through a multimethod study. [Thesis]. , Jönköping International Business School; 2020. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-51239

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of California – Riverside

18. Li, Yuanrui. The Effect of Sample Representativeness on Consumer Responses to Target Products.

Degree: Management, 2016, University of California – Riverside

URL: http://www.escholarship.org/uc/item/8784f8sr

► Marketers often give consumers samples of products before consumers make decisions. However, in the marketplace, samples can be offered in many different forms. For example,… (more)

Subjects/Keywords: Marketing; Business administration; Management; categorization; consumer behavior; consumer decision making; product sample; purchasing decision; representativeness

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Li, Y. (2016). The Effect of Sample Representativeness on Consumer Responses to Target Products. (Thesis). University of California – Riverside. Retrieved from http://www.escholarship.org/uc/item/8784f8sr

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Li, Yuanrui. “The Effect of Sample Representativeness on Consumer Responses to Target Products.” 2016. Thesis, University of California – Riverside. Accessed April 14, 2021. http://www.escholarship.org/uc/item/8784f8sr.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Li, Yuanrui. “The Effect of Sample Representativeness on Consumer Responses to Target Products.” 2016. Web. 14 Apr 2021.

Vancouver:

Li Y. The Effect of Sample Representativeness on Consumer Responses to Target Products. [Internet] [Thesis]. University of California – Riverside; 2016. [cited 2021 Apr 14]. Available from: http://www.escholarship.org/uc/item/8784f8sr.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Li Y. The Effect of Sample Representativeness on Consumer Responses to Target Products. [Thesis]. University of California – Riverside; 2016. Available from: http://www.escholarship.org/uc/item/8784f8sr

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of New South Wales

19. Neill, William. Gamifying marketing : fusing games with consumer transactions to sustain engagement and accurate choices.

Degree: Marketing, 2013, University of New South Wales

URL: http://handle.unsw.edu.au/1959.4/52833 ; https://unsworks.unsw.edu.au/fapi/datastream/unsworks:11506/SOURCE01?view=true

► In this thesis we identify two problems. First, the consumer problem consists of a tension between performance (i.e.: a focus on final choices), and persistence… (more)

▼ In this thesis we identify two problems. First, the consumer problem consists of a tension between performance (i.e.: a focus on final choices), and persistence (i.e.: a focus on pleasurable experiences) behaviours. Some pleasurable activities such as gameplay help to solve this problem by generating Flow, a highly enjoyable and focused state associated with improved cognitive functioning (Guo & Poole, 2008). Games provide an interesting marketing analogy, because like many common market transactions (e.g.: buying products or services), games involve a series of decision tasks that customers perform to achieve a goal. Recent marketing theory suggests that games help to improved customer engagement and quality of decisions without the need for extrinsic rewards (Dias & Agante, 2011). Relatedly, the second problem is a managerial dilemma of how to solve the consumer problem while sustaining company objectives (i.e.: profit). That is, to help consumers to make accurate choices repeatedly while enjoying the decision process. The goal of this thesis is to explore the design of a successful consumer journey. Our objective is to strengthen customer decision accuracy by building enjoyable transaction tasks.We achieve this across three chapters by introducing games that create Flow experiences during decision making. In the first chapter we outline the theoretical foundations of performance and persistence behaviour. In particular, we explore the role of Flow experience as a mediator of decision accuracy. In chapter two we conduct three longitudinal laboratory experiments to (i) validate the creation of Flow, (ii) investigate how dynamic Flow effects lead to persistence behaviour, and (iii) the extent that Flow positively influences decision performance. Finally, in chapter three we fuse a typical transaction task (such as evaluation of product attributes) within a game structure and investigate its effect on consumers decision accuracy. With these questions considered, the three chapters account for the role of Flow in customer decision making. We aim to contribute to the ongoing discussion of customer engagement, loyalty, and welfare. The goal is to define a marketing framework that merges game thinking with traditional transaction-based marketing to empower consumers to repeat enjoyable transactions with high levels of accuracy. Advisors/Committee Members: Sinha, Ashish, Marketing, Australian School of Business, UNSW, Chylinski, Mathew, Marketing, Australian School of Business, UNSW.

Subjects/Keywords: Consumer Decision Making; Customer Engagment; Flow; Consumer Decision Accuracy; Customer Experience; Games; Gamification

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Neill, W. (2013). Gamifying marketing : fusing games with consumer transactions to sustain engagement and accurate choices. (Doctoral Dissertation). University of New South Wales. Retrieved from http://handle.unsw.edu.au/1959.4/52833 ; https://unsworks.unsw.edu.au/fapi/datastream/unsworks:11506/SOURCE01?view=true

Chicago Manual of Style (16^th Edition):

Neill, William. “Gamifying marketing : fusing games with consumer transactions to sustain engagement and accurate choices.” 2013. Doctoral Dissertation, University of New South Wales. Accessed April 14, 2021. http://handle.unsw.edu.au/1959.4/52833 ; https://unsworks.unsw.edu.au/fapi/datastream/unsworks:11506/SOURCE01?view=true.

MLA Handbook (7^th Edition):

Neill, William. “Gamifying marketing : fusing games with consumer transactions to sustain engagement and accurate choices.” 2013. Web. 14 Apr 2021.

Vancouver:

Neill W. Gamifying marketing : fusing games with consumer transactions to sustain engagement and accurate choices. [Internet] [Doctoral dissertation]. University of New South Wales; 2013. [cited 2021 Apr 14]. Available from: http://handle.unsw.edu.au/1959.4/52833 ; https://unsworks.unsw.edu.au/fapi/datastream/unsworks:11506/SOURCE01?view=true.

Council of Science Editors:

Neill W. Gamifying marketing : fusing games with consumer transactions to sustain engagement and accurate choices. [Doctoral Dissertation]. University of New South Wales; 2013. Available from: http://handle.unsw.edu.au/1959.4/52833 ; https://unsworks.unsw.edu.au/fapi/datastream/unsworks:11506/SOURCE01?view=true

Punjabi University

20. Modi, Sanjeev Kumar. Spousal roles in family purchase decision making process; -.

Degree: Management, 2012, Punjabi University

URL: http://shodhganga.inflibnet.ac.in/handle/10603/10360

►

The major objectives of marketers are to identify the purchase decision makers. Marketers are interested to know how decisions about purchase are formed and who… (more)

▼

The major objectives of marketers are to identify the purchase decision makers. Marketers are interested to know how decisions about purchase are formed and who exactly influence it. What role spouses plays in Family Purchase Decision Making Process? Previous researchers focuses on family as a unit as for as the Family Purchase Decision Making Process is concerned. Family works as a mentor as for the spouse because basic social values and social behaviour is taught as a collective measure by it. That s why marketers generally aim at spouse who seek support in the task of socialization. Behaviour of spouse is multidimensional in nature, because it depends upon size of the family unit, age gap between the spouse, their social background of spouse, their working status, the risk associated with a particular purchase decision and above all the mindset of the family towards the traditional role of the women. So purchase decision making behaviour with a family becomes a complete task of analytical purpose. newlineSpousal decision making is probably unique among research areas of social sciences that reveals that several discipline contributed to its development including rural sociology, social anthropology, social psychology, clinical psychology, marketing and economics. This interest of diverse disciplines in spousal decision making is largely due to the fact that the whole social structure in the world rests on the consumption maintenance and survival of the family unit. The present study has been initiated with the objective to know the effect of gender role on buying behaviour and redefining the role of gender. The main objectives of the study are to analyze the changing nature of the spousal roles in family purchase decisions, and the impact of socio- cultural shifts in the family purchase decision making process. This research also helps to analyze the change in spousal roles in dual income families and to identify the shifts in authoritative / hierarchical positions in spousal roles with reference to purchase

Bibliography p.276-289, Appendix p.I VI

Advisors/Committee Members: Singla, B B.

Subjects/Keywords: Management; Family Purchase; Spouse; Decision Making; Consumer Behaviour; Gender Role; Decision making Process

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Modi, S. K. (2012). Spousal roles in family purchase decision making process; -. (Thesis). Punjabi University. Retrieved from http://shodhganga.inflibnet.ac.in/handle/10603/10360

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Modi, Sanjeev Kumar. “Spousal roles in family purchase decision making process; -.” 2012. Thesis, Punjabi University. Accessed April 14, 2021. http://shodhganga.inflibnet.ac.in/handle/10603/10360.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Modi, Sanjeev Kumar. “Spousal roles in family purchase decision making process; -.” 2012. Web. 14 Apr 2021.

Vancouver:

Modi SK. Spousal roles in family purchase decision making process; -. [Internet] [Thesis]. Punjabi University; 2012. [cited 2021 Apr 14]. Available from: http://shodhganga.inflibnet.ac.in/handle/10603/10360.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Modi SK. Spousal roles in family purchase decision making process; -. [Thesis]. Punjabi University; 2012. Available from: http://shodhganga.inflibnet.ac.in/handle/10603/10360

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of South Africa

21. Reeler, Rachelle Tanith. Consumer behaviour typology of members of health and fitness centres .

Degree: 2019, University of South Africa

URL: http://hdl.handle.net/10500/26625

► Consumers are an important part of business and understanding their behaviour, wants, and needs plays a vital role in the success of any business. This… (more)

▼ Consumers are an important part of business and understanding their behaviour, wants, and needs plays a vital role in the success of any business. This study focussed on the health and fitness industry in South Africa and the consumers making use of their services, as well as the non-users of these services. The primary objective of this study is to develop a consumer typology for health and fitness centres, based on the consumer behaviour of its members. Non-gym member responses were also solicited. A questionnaire was developed and sent out via email and Facebook, using convenience and snowball sampling to gather quantitative data. In total, 209 responses were received of which 98 were gym members and 111 not. Various statistical analyses were conducted on the data. A factor analysis was done to create a more manageable number of variables, while a cluster analysis was done to indicate whether certain profiles existed within the data. Cross-tabulations were carried out on the profiles to identify any significant differences in terms of their consumer behaviour. A T-test was performed to determine whether any differences existed regarding the choice of a specific health and fitness centre, while two binary logistical regressions were done to identify which factors could predict gym membership. The results indicated that two distinct gym member profiles, and two non-gym member profiles, could be identified.; Verbruikers is ŉ belangrike deel van besigheid en ŉ deeglike begrip van hul gedrag, begeertes en behoeftes speel ŉ deurslaggewende rol in die sukses van enige sakeonderneming. Hierdie studie fokus op die gesondheid- en fiksheidbedryf in Suid-Afrika, die verbruikers wat van hierdie dienste gebruik maak, asook dié wat nie daarvan gebruik maak nie. Die hoofoogmerk van hierdie studie is om ŉ verbruikertipologie vir gesondheid- en fiksheidsentrums te ontwikkel op grond van die verbruikersgedrag van die lede. Niegimnasiumlede is ook aangemoedig om deel te neem. ŉ Vraelys is ontwikkel en via e-pos en Facebook versprei. Gerieflikheid- en sneeubalsteekproefneming is gebruik om kwantitatiewe data in te samel. Altesaam 209 response is ontvang, waarvan 98 gimnasiumlede is en 111 nie gimnasiumlede is nie. Verskeie statistiese ontledings van die data is uitgevoer. ŉ Faktorontleding is gedoen om ŉ meer hanteerbare aantal veranderlikes te kry, terwyl trosontleding gebruik is om te bepaal of daar sekere profiele in die data bestaan. Kruistabellerings is op die profiele uitgevoer om enige noemenswaardige verskille ten opsigte van hul verbruikersgedrag te identifiseer. ŉ T-toets is gedoen om te bepaal of daar enige verskille rakende die keuse van ŉ spesifieke gesondheid- en fiksheidsentrum is, terwyl twee binêre logistieke regressies gedoen is om te identifiseer watter faktore gimansiumlidmaatskap kan voorspel. Die resultate het getoon dat twee afsonderlike gimnasiumlidprofiele, en twee nielidprofiele, geïdentifiseer kan word.; Badiriši ke karolo ye bohlokwa ya kgwebo gomme go kwešiša maitshwaro a… Advisors/Committee Members: Strydom, J. W. (Johan Wilhelm), 1952- (advisor).

Subjects/Keywords: Consumer behaviour; Health and fitness centres; Gyms; Consumer segmentation; Consumer typologies; Consumer decision-making; Consumer behaviour in sport; Sport business environment

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Reeler, R. T. (2019). Consumer behaviour typology of members of health and fitness centres . (Masters Thesis). University of South Africa. Retrieved from http://hdl.handle.net/10500/26625

Chicago Manual of Style (16^th Edition):

Reeler, Rachelle Tanith. “Consumer behaviour typology of members of health and fitness centres .” 2019. Masters Thesis, University of South Africa. Accessed April 14, 2021. http://hdl.handle.net/10500/26625.

MLA Handbook (7^th Edition):

Reeler, Rachelle Tanith. “Consumer behaviour typology of members of health and fitness centres .” 2019. Web. 14 Apr 2021.

Vancouver:

Reeler RT. Consumer behaviour typology of members of health and fitness centres . [Internet] [Masters thesis]. University of South Africa; 2019. [cited 2021 Apr 14]. Available from: http://hdl.handle.net/10500/26625.

Council of Science Editors:

Reeler RT. Consumer behaviour typology of members of health and fitness centres . [Masters Thesis]. University of South Africa; 2019. Available from: http://hdl.handle.net/10500/26625

North-West University

22. Labuschagne, Adri. Consumers' expectations of furniture labels during their pre–purchase information search : toward label development / A. Labuschagne .

Degree: 2010, North-West University

URL: http://hdl.handle.net/10394/4694

► Labels serve as a source of external information during the consumer decision–making process, and frequently contribute to consumers’ prior knowledge of different products as well… (more)

▼ Labels serve as a source of external information during the consumer decision–making process, and frequently contribute to consumers’ prior knowledge of different products as well as their search activities prior to purchase of furniture. Labelling of a wide range of products, such as food and clothing has been investigated with regard to the effectiveness of the label, to convey information and draw consumers’ attention to the product, and the usage of the labels by consumers. However, no literature suggests the existence of labels with regard to furniture items, or consumers’ expectations about furniture labels. It is believed that labels on furniture items could assist consumers during the pre–purchase information search of the decision–making process. The current study investigated consumers’ expectations of furniture labels, during the pre–purchase information search of the consumer decision–making process, in order to propose furniture labels. The objectives of the study were to determine what questions regarding product information consumers frequently ask store assistants prior to furniture purchasing; to determine consumers’ expectations regarding furniture labels in terms of the product information on the label, the appearance of the label and the placement of the label on furniture items; and finally to suggest a preliminary furniture label according to consumers’ expectations. A mixed–method research approach was followed, using a two–phase exploratory design. Qualitative findings indicated that consumers enquire about the type of materials used for the manufacturing of furniture items, finishes used on items, quality, guarantees, warrantees, design, performance, maintenance, care instructions and colours of items. Similarly, quantitative results showed that the majority of respondents deemed the price, materials used, cleaning instructions, guarantee and warrantees important to be displayed on the furniture label. Appearance characteristics were summarised and preliminary furniture labels were suggested accordingly. These labels can be used by product developers, marketers, and the furniture industry to assist consumers during their pre–purchase information search of the consumer decision–making process.

Subjects/Keywords: Consumer behaviour; Consumer decision-making process; Consumers' expectations; Furniture labels; Information search

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Labuschagne, A. (2010). Consumers' expectations of furniture labels during their pre–purchase information search : toward label development / A. Labuschagne . (Thesis). North-West University. Retrieved from http://hdl.handle.net/10394/4694

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Labuschagne, Adri. “Consumers' expectations of furniture labels during their pre–purchase information search : toward label development / A. Labuschagne .” 2010. Thesis, North-West University. Accessed April 14, 2021. http://hdl.handle.net/10394/4694.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Labuschagne, Adri. “Consumers' expectations of furniture labels during their pre–purchase information search : toward label development / A. Labuschagne .” 2010. Web. 14 Apr 2021.

Vancouver:

Labuschagne A. Consumers' expectations of furniture labels during their pre–purchase information search : toward label development / A. Labuschagne . [Internet] [Thesis]. North-West University; 2010. [cited 2021 Apr 14]. Available from: http://hdl.handle.net/10394/4694.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Labuschagne A. Consumers' expectations of furniture labels during their pre–purchase information search : toward label development / A. Labuschagne . [Thesis]. North-West University; 2010. Available from: http://hdl.handle.net/10394/4694

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Guelph

23. Ghazizadeh, Mahmood. Becoming More Ethical: The Need for a New Price Perspective.

Degree: MS, Department of Marketing and Consumer Studies, 2020, University of Guelph

URL: https://atrium.lib.uoguelph.ca/xmlui/handle/10214/17971

► The market share of ethical products is low suggesting that people are not actually buying these products even though they have a positive attitude towards… (more)

Subjects/Keywords: pricing; quantity; ethical consumption; consumer behavior; consumer decision making; framing; percieved value; perception; ethical product

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APA (6^th Edition):

Ghazizadeh, M. (2020). Becoming More Ethical: The Need for a New Price Perspective. (Masters Thesis). University of Guelph. Retrieved from https://atrium.lib.uoguelph.ca/xmlui/handle/10214/17971

Chicago Manual of Style (16^th Edition):

Ghazizadeh, Mahmood. “Becoming More Ethical: The Need for a New Price Perspective.” 2020. Masters Thesis, University of Guelph. Accessed April 14, 2021. https://atrium.lib.uoguelph.ca/xmlui/handle/10214/17971.

MLA Handbook (7^th Edition):

Ghazizadeh, Mahmood. “Becoming More Ethical: The Need for a New Price Perspective.” 2020. Web. 14 Apr 2021.

Vancouver:

Ghazizadeh M. Becoming More Ethical: The Need for a New Price Perspective. [Internet] [Masters thesis]. University of Guelph; 2020. [cited 2021 Apr 14]. Available from: https://atrium.lib.uoguelph.ca/xmlui/handle/10214/17971.

Council of Science Editors:

Ghazizadeh M. Becoming More Ethical: The Need for a New Price Perspective. [Masters Thesis]. University of Guelph; 2020. Available from: https://atrium.lib.uoguelph.ca/xmlui/handle/10214/17971

Massey University

24. Hsu, Yun-Chin. Consumer green purchasing behaviour : from attitude, perceived controllability and normative influences to purchasing behaviour.

Degree: PhD, Communication, Journalsim and Marketing, 2015, Massey University

URL: http://hdl.handle.net/10179/6683

► Scholars in green marketing predicted that after the year 2000, the market for environmentally friendly products would mature and substantially expand. Today, although many people… (more)

Subjects/Keywords: Green marketing; Consumer behaviour; Consumer decision-making; Environmentally-friendly products; Environmental marketing; Green purchasing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Hsu, Y. (2015). Consumer green purchasing behaviour : from attitude, perceived controllability and normative influences to purchasing behaviour. (Doctoral Dissertation). Massey University. Retrieved from http://hdl.handle.net/10179/6683

Chicago Manual of Style (16^th Edition):

Hsu, Yun-Chin. “Consumer green purchasing behaviour : from attitude, perceived controllability and normative influences to purchasing behaviour.” 2015. Doctoral Dissertation, Massey University. Accessed April 14, 2021. http://hdl.handle.net/10179/6683.

MLA Handbook (7^th Edition):

Hsu, Yun-Chin. “Consumer green purchasing behaviour : from attitude, perceived controllability and normative influences to purchasing behaviour.” 2015. Web. 14 Apr 2021.

Vancouver:

Hsu Y. Consumer green purchasing behaviour : from attitude, perceived controllability and normative influences to purchasing behaviour. [Internet] [Doctoral dissertation]. Massey University; 2015. [cited 2021 Apr 14]. Available from: http://hdl.handle.net/10179/6683.

Council of Science Editors:

Hsu Y. Consumer green purchasing behaviour : from attitude, perceived controllability and normative influences to purchasing behaviour. [Doctoral Dissertation]. Massey University; 2015. Available from: http://hdl.handle.net/10179/6683

University of Pennsylvania

25. Silverman, Jackie. Consumer Streaks.

Degree: 2019, University of Pennsylvania

URL: https://repository.upenn.edu/edissertations/3272

► Because of technological developments, consumers can record and track their behaviors more easily than ever before. Consequently, consumers are now especially aware of their streaks… (more)

Subjects/Keywords: Consumer Behavior; Consumer Psychology; Judgment and Decision Making; Marketing; Advertising and Promotion Management; Marketing

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APA (6^th Edition):

Silverman, J. (2019). Consumer Streaks. (Thesis). University of Pennsylvania. Retrieved from https://repository.upenn.edu/edissertations/3272

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Silverman, Jackie. “Consumer Streaks.” 2019. Thesis, University of Pennsylvania. Accessed April 14, 2021. https://repository.upenn.edu/edissertations/3272.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Silverman, Jackie. “Consumer Streaks.” 2019. Web. 14 Apr 2021.

Vancouver:

Silverman J. Consumer Streaks. [Internet] [Thesis]. University of Pennsylvania; 2019. [cited 2021 Apr 14]. Available from: https://repository.upenn.edu/edissertations/3272.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Silverman J. Consumer Streaks. [Thesis]. University of Pennsylvania; 2019. Available from: https://repository.upenn.edu/edissertations/3272

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

RMIT University

26. Milner, T. Influence of life events on consumer decision making: financial services and mature aged consumers in Australia.

Degree: 2011, RMIT University

URL: http://researchbank.rmit.edu.au/view/rmit:14081

► The purpose of this exploratory study is to investigate the influence of probable life-events on the decision making processes of mature aged consumers with regard… (more)

▼ The purpose of this exploratory study is to investigate the influence of probable life-events on the decision making processes of mature aged consumers with regard to financial services. In the Australian context financial services are becoming an increasingly important issue as more responsibility for retirement planning is being transferred to the individual. A consumer behaviour perspective frames the analysis so that policy makers and marketers can communicate more effectively and efficiently with consumers to produce more desirable outcomes. Sociology and Psychology scholars have shown significant occurrences (life-events) change behaviour. Consumer studies have linked life-events and changed consumer behaviour, particularly brand and patronage preferences. However, a gap in the body of knowledge exists regarding how life-events influence purchase. Therefore this study aims to identify elements linking life-events and purchase of financial services. If life-events influence consumer behaviour it follows that the consumer decision making processes may also be altered by life-events. The consumer decision making framework used for this study is based on four processes: need arousal, information search, criteria development and evaluation of alternatives. Having found little research concerning Need Arousal, this study identified four Need Arousal categories using probable life-events. The categories were used to frame the differences for the other processes in consumer decision making. The methodological approach involved three phases. The initial qualitative phase identified financially significant experienced and expected life-events and the decision making process of mature aged consumers (40 - 70 years old). Twenty-five face-to- face, semi-structured in-depth interviews with mature consumers (n=12) and relevant practitioners (n=13) including financial planners, marketing communicators, advertisers and an actuary provided a list of 25 common mature life-events. Phase two involved the design of a survey questionnaire based on the results of the qualitative information. Reliability and validity testing involved consulting with industry experts (n=10), interviewing mature consumers (n=7) and pre-testing the questionnaire (n=25). Twenty-five financial life events form the basis of the questionnaire with the remainder investigating decision making for financial services. Phase three was the distribution and analysis of the survey questionnaire. A stratified random sampling technique (by state) was used to select mature consumers from an Australian health insurer. Data were entered into SPSS from 776 completed questionnaires. Initial tests found that life-event scales were bimodal, invalidating the assumption of a normal distribution, thus nonparametric techniques were used for further analysis. The results of the analysis produced a ranked order of the 25 life-events assumed most likely to occur to mature consumers. More importantly, a ranked order of the 25 life-events most likely to arouse purchase…

Subjects/Keywords: Fields of Research; Consumer Decision Making; Consumer Behaviour; Need Arousal; Life Events; Situational Influences on Decision Making; Non-Parametric Statistics; Financial Services Decision Making

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APA (6^th Edition):

Milner, T. (2011). Influence of life events on consumer decision making: financial services and mature aged consumers in Australia. (Thesis). RMIT University. Retrieved from http://researchbank.rmit.edu.au/view/rmit:14081

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Milner, T. “Influence of life events on consumer decision making: financial services and mature aged consumers in Australia.” 2011. Thesis, RMIT University. Accessed April 14, 2021. http://researchbank.rmit.edu.au/view/rmit:14081.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Milner, T. “Influence of life events on consumer decision making: financial services and mature aged consumers in Australia.” 2011. Web. 14 Apr 2021.

Vancouver:

Milner T. Influence of life events on consumer decision making: financial services and mature aged consumers in Australia. [Internet] [Thesis]. RMIT University; 2011. [cited 2021 Apr 14]. Available from: http://researchbank.rmit.edu.au/view/rmit:14081.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Milner T. Influence of life events on consumer decision making: financial services and mature aged consumers in Australia. [Thesis]. RMIT University; 2011. Available from: http://researchbank.rmit.edu.au/view/rmit:14081

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Pretoria

27. Momberg, Dinele. The role of environmental knowledge and information in young female consumers’ selection and evaluation of environmentally friendly apparel .

Degree: 2012, University of Pretoria

URL: http://upetd.up.ac.za/thesis/available/etd-07242012-123429/

► Textiles and clothing represent the world’s second largest industry, which also makes this industry one of the most polluting industries in the world, and therefore… (more)

▼ Textiles and clothing represent the world’s second largest industry, which also makes this industry one of the most polluting industries in the world, and therefore this industry should reconsider its practices in respect of the environmental impact it has. The entire life cycle of an apparel item has an impact on the environment, from the product design stage to the disposal of an apparel product. Environmentally friendly apparel products refer to apparel products which have been created with consideration of the environmental impact of the production process. The consumer’s apparel decision-making process consists of five stages, namely: awareness, interest, evaluation of alternatives, decision and post-buying response. Buyer behaviour is inherently determined by a consumer’s knowledge or extra information that a consumer obtains. The acquisition of environmentally friendly apparel is therefore influenced by environmental knowledge. It is consequently crucial to provide consumers with relevant information regarding the environmental impact of their apparel consumption choices in order to facilitate consumers in making more environmental friendly apparel decisions. Very limited research exists on consumers’ environmentally friendly apparel purchasing practices, especially in the South African context. Insufficient literature also exists regarding the role of environmental knowledge and information source exposure in the acquisition of environmentally friendly apparel. The purpose of the research was to explore and describe how environmental knowledge and exposure to information about environmental issues are reflected in consumers’ choice of apparel products. A qualitative approach was used to explore young female consumers’ existing levels of environmental knowledge, and whether that environmental knowledge is reflected in the evaluation and selection of apparel as well as the role environmental information plays on their purchase decision. Non-probability purposive sampling was used to ensure the inclusion of young female students (19–22 years old, n = 29). Participants first had to write an essay on the subject of pertinent environmental issues and then participated in a focus group discussion on the evaluation and selection of a t-shirt. Results suggest that the participants have general environmental knowledge. They have the ability to identify environmental problems as well as the causes and consequences of these environmental problems. However, participants’ environmental awareness and their knowledge pertaining to the actual production and supply of environment-friendly apparel in the South African context were very limited. The results also highlight the product attributes important to the participants when evaluating and selecting apparel such as price, aesthetics and functionality of the garment, but environmental attributes such as organic cotton, locally produced, reduced waste techniques and not using harmful chemicals did not feature high under the attributes participants considered. They prioritized… Advisors/Committee Members: Mrs N Sonnenberg (advisor), Mrs B M Jacobs (advisor).

Subjects/Keywords: Information sources; Consumer decision-making; Environmental knowledge; Environmental apparel; UCTD

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Momberg, D. (2012). The role of environmental knowledge and information in young female consumers’ selection and evaluation of environmentally friendly apparel . (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-07242012-123429/

Chicago Manual of Style (16^th Edition):

Momberg, Dinele. “The role of environmental knowledge and information in young female consumers’ selection and evaluation of environmentally friendly apparel .” 2012. Masters Thesis, University of Pretoria. Accessed April 14, 2021. http://upetd.up.ac.za/thesis/available/etd-07242012-123429/.

MLA Handbook (7^th Edition):

Momberg, Dinele. “The role of environmental knowledge and information in young female consumers’ selection and evaluation of environmentally friendly apparel .” 2012. Web. 14 Apr 2021.

Vancouver:

Momberg D. The role of environmental knowledge and information in young female consumers’ selection and evaluation of environmentally friendly apparel . [Internet] [Masters thesis]. University of Pretoria; 2012. [cited 2021 Apr 14]. Available from: http://upetd.up.ac.za/thesis/available/etd-07242012-123429/.

Council of Science Editors:

Momberg D. The role of environmental knowledge and information in young female consumers’ selection and evaluation of environmentally friendly apparel . [Masters Thesis]. University of Pretoria; 2012. Available from: http://upetd.up.ac.za/thesis/available/etd-07242012-123429/

Nelson Mandela Metropolitan University

28. Nkoyi, Anele. The influence of selected variables on motor vehicle-related purchasing behaviour.

Degree: Faculty of Business and Economic Sciences, 2014, Nelson Mandela Metropolitan University

URL: http://hdl.handle.net/10948/9119

► Marketers are faced with informed and highly complex consumers. The consumer market is becoming more competitive and more difficult to predict as consumers make purchase… (more)

▼ Marketers are faced with informed and highly complex consumers. The consumer market is becoming more competitive and more difficult to predict as consumers make purchase decisions in their everyday life. An ongoing need exists for information and an examination of purchasing behaviour for marketers to succeed in their pursuit of business endeavours. This study examines the influence of selected variables on motor vehicle-related purchasing behaviour. Five independent variables, namely branding, price, promotion, safety features and colour were investigated and the dependent variable (purchasing behaviour) was examined. In doing so, various stages which consumers undergo when making purchasing decisions were discussed. These stages were outlined as need recognition, information search, and evaluation of alternatives, purchase and post-purchase behaviour. The primary research objective of this study was to determine the influence of selected variables on motor vehicle-related purchasing behaviour. In order to achieve the objectives of the study, an empirical investigation was undertaken. The quantitative (positivistic) paradigm was used in this study, as the aim was to test the hypotheses and conceptualmodel of the study using statistical analysis. In gathering primary data, 192 self-administered questionnaires were issued to respondents for completion by means of convenience and quota non-probability sampling. Upon completion of all the questionnaires, data was analysed in order to arrive at the conclusions regarding the research questions. The empirical findings and analysis followed a systematic and statistical process, where exploratory factor analysis using target rotation was used to test the validity of the measuring instrument. Cronbach alpha correlation coefficients were used to confirm the reliability of the measuring instrument, while multiple regression analysis was carried out to test the hypothesised relationships between the independent variables and the dependent variable of the study. ANOVA was applied to determine differences in the demographic characteristics of respondents. The main findings on the validity and reliability of the measuring instrument proved to be statistically satisfactory. The main findings which emerged from the multiple regression analysis suggested that price and colour had statistically significant influence on motor vehicle-related purchasing behaviour. Findings revealed that branding, promotion and safety conditions had no significant effects on motor vehicle related purchasing behaviour. Accordingly, the hypotheses for price and colour were accepted and those for branding, promotion and safety conditions were rejected. Therefore according to respondents, price and colour of a motor vehicle are the most important considerations when undertaking purchasing decisions regarding motor vehicles. Additionally, the empirical investigation revealed that significant differences exist between age groups of respondents, meaning that different age groups of respondents had different…

Subjects/Keywords: Motor vehicles – Purchasing; Consumer behavior; Marketing – Decision making

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Nkoyi, A. (2014). The influence of selected variables on motor vehicle-related purchasing behaviour. (Thesis). Nelson Mandela Metropolitan University. Retrieved from http://hdl.handle.net/10948/9119

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Nkoyi, Anele. “The influence of selected variables on motor vehicle-related purchasing behaviour.” 2014. Thesis, Nelson Mandela Metropolitan University. Accessed April 14, 2021. http://hdl.handle.net/10948/9119.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Nkoyi, Anele. “The influence of selected variables on motor vehicle-related purchasing behaviour.” 2014. Web. 14 Apr 2021.

Vancouver:

Nkoyi A. The influence of selected variables on motor vehicle-related purchasing behaviour. [Internet] [Thesis]. Nelson Mandela Metropolitan University; 2014. [cited 2021 Apr 14]. Available from: http://hdl.handle.net/10948/9119.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Nkoyi A. The influence of selected variables on motor vehicle-related purchasing behaviour. [Thesis]. Nelson Mandela Metropolitan University; 2014. Available from: http://hdl.handle.net/10948/9119

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of California – San Diego

29. Morvinski, Coby. Essays in Consumer Behavior and Preference Elicitation.

Degree: Management, 2015, University of California – San Diego

URL: http://www.escholarship.org/uc/item/9nw4r6zm

► Our life is filled with choices which we describe as preferences. Preferences depend on the sensitivity of specific decisions to contextual and situational states that… (more)

▼ Our life is filled with choices which we describe as preferences. Preferences depend on the sensitivity of specific decisions to contextual and situational states that surround them as well as the support that individuals have in making them. As a result, science offers no simple summary of individuals’ competence as decision makers, but a suite of theories and methods suited to capturing these sensitivities. This dissertation contributes to the existing theory by exploring new grounds in consumer decision making that broaden our knowledge of decision science and making more sense of some of the otherwise unpredicted observed behaviors. Chapter 1 explores conditions under which some individual’s preference can be implicitly elicited. A series of five experiments demonstrate that people intuitively relate preferred choices to prominently labeled cues (such as Heads as opposed to Tails in a coin toss) and vice versa. Some findings suggest that preference-prominence congruence may be rooted in a deeper link between prominence and fluency. Chapter 2 investigates well-known measures of individual preference: stated and revealed preferences. A series of four experiments involving consequential decisions demonstrate that the mere act of stating one’s preference may influence subsequent behavior and the preferences it reveals. The results also suggest that consistency with previous judgments, but not greed, plays a central role in biasing observed preferences. Individuals who stated their desire compensation for a task they just performed, committed to a much higher compensation than those who haven’t done so. Chapter 3 investigates the conditions under which information about a large number of current adopters affects product attractiveness. The main results suggest a ‘Goldilocks’ requirement of product uncertainty in which large stock information that is coupled with too much or too little uncertainty can have no or even detrimental effect on sales. Particularly, while current adoption information may be uninformative for consumers who are already well informed (e.g., experts), too much product uncertainty together with a statements about a large number of current adopters may undermine seller credibility and decrease adoption likelihood.

Subjects/Keywords: Management; Marketing; Consumer Behavior; Judgment and Decision Making; Preference

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Morvinski, C. (2015). Essays in Consumer Behavior and Preference Elicitation. (Thesis). University of California – San Diego. Retrieved from http://www.escholarship.org/uc/item/9nw4r6zm

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Morvinski, Coby. “Essays in Consumer Behavior and Preference Elicitation.” 2015. Thesis, University of California – San Diego. Accessed April 14, 2021. http://www.escholarship.org/uc/item/9nw4r6zm.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Morvinski, Coby. “Essays in Consumer Behavior and Preference Elicitation.” 2015. Web. 14 Apr 2021.

Vancouver:

Morvinski C. Essays in Consumer Behavior and Preference Elicitation. [Internet] [Thesis]. University of California – San Diego; 2015. [cited 2021 Apr 14]. Available from: http://www.escholarship.org/uc/item/9nw4r6zm.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Morvinski C. Essays in Consumer Behavior and Preference Elicitation. [Thesis]. University of California – San Diego; 2015. Available from: http://www.escholarship.org/uc/item/9nw4r6zm

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Rochester

30. McGarry, Brian E. The Effect of Individual Decision-Making Abilities on Long-Term Care Insurance Purchase.

Degree: PhD, 2016, University of Rochester

URL: http://hdl.handle.net/1802/31533

► Long-term care (LTC) costs represent one of the largest financial risks facing US seniors, yet few protect against this liability with private long-term care insurance… (more)

▼ Long-term care (LTC) costs represent one of the largest financial risks facing US seniors, yet few protect against this liability with private long-term care insurance (LTCI). Previous research has suggested several explanations for the apparent underdevelopment of the LTCI market that conform to the notion of rational consumers responding to incentives. Little research has examined the possibility that individuals lack necessary competencies to achieve optimal insuring behavior. Given the complexity and consumer-directed nature of planning for future LTC needs, it is plausible that some of the small LTCI market is attributable to shortcomings in consumer decision making. The overall goal of this dissertation is to evaluate the relationship between individual decision-making abilities (DMA) and making an economically reasonable LTCI purchasing decision. This goal is achieved by addressing 3 objectives. The first objective of this dissertation is to describe the extent to which Americans age 50 and older conform to existing economic Expected Utility Theory (EUT) model predications about LTC insuring behavior. The second objective is to evaluate the relationship between individuals’ DMAs and achieving insuring behavior that is consistent with EUT predictions. The final objective is to evaluate a theoretical model of the causal pathways through which DMAs influence LTCI purchase decisions. Analyses utilized the 2010 wave of the Health and Retirement Study. A previously published EUT model of willingness-to-pay for private LTCI was used to generate a predicted LTCI ownership status for sampled individuals. A comparison of predicted and actual LTCI ownership was conducted to examine the degree of non-adherence to EUT model predictions with respect to LTCI ownership. Exploratory factor analysis was performed on a suite of variables capturing individuals’ intelligence, knowledge, working memory, and competency with probabilities and numbers to extract theoretically supported DMA constructs. Multivariate logistic regression was performed to isolate the effect of these constructs on having an LTCI ownership status consistent with EUT model predictions. The model was estimated separately among two strata: 1) those predicted to own LTCI; 2) those predicted to not own. Regression models accounted for individual- and state-level factors expected to influence LTCI demand/availability. Additionally, interactions terms between DMA variables and an indicator for one’s ability to afford a LTCI policy were implemented in the Predicted to Not Own stratum to isolate the effects of DMAs among those who likely face an actual purchasing decision. To evaluate the theoretically proposed causal relationship between DMAs and LTCI-related decision outcomes, structural equation modeling was implemented using a similar set of variables. This model was again estimated separately among the two strata previously mentioned. The results indicated that a substantial portion of the over 50 population has an LTCI ownership status that is inconsistent…

Subjects/Keywords: Long-term care financing; Aging; Consumer decision making

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

McGarry, B. E. (2016). The Effect of Individual Decision-Making Abilities on Long-Term Care Insurance Purchase. (Doctoral Dissertation). University of Rochester. Retrieved from http://hdl.handle.net/1802/31533

Chicago Manual of Style (16^th Edition):

McGarry, Brian E. “The Effect of Individual Decision-Making Abilities on Long-Term Care Insurance Purchase.” 2016. Doctoral Dissertation, University of Rochester. Accessed April 14, 2021. http://hdl.handle.net/1802/31533.

MLA Handbook (7^th Edition):

McGarry, Brian E. “The Effect of Individual Decision-Making Abilities on Long-Term Care Insurance Purchase.” 2016. Web. 14 Apr 2021.

Vancouver:

McGarry BE. The Effect of Individual Decision-Making Abilities on Long-Term Care Insurance Purchase. [Internet] [Doctoral dissertation]. University of Rochester; 2016. [cited 2021 Apr 14]. Available from: http://hdl.handle.net/1802/31533.

Council of Science Editors:

McGarry BE. The Effect of Individual Decision-Making Abilities on Long-Term Care Insurance Purchase. [Doctoral Dissertation]. University of Rochester; 2016. Available from: http://hdl.handle.net/1802/31533

Open Access Theses and Dissertations