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You searched for subject:(Consumer based brand equity). Showing records 1 – 30 of 38257 total matches.

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University of Otago

1. Hocking, Briar Morgan. The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand .

Degree: 2013, University of Otago

 Since the 1980’s the value of brands from the consumers’ perspective has been a key area of interest, as both companies and researchers have recognized… (more)

Subjects/Keywords: Consumer; Based; Brand; Equity; Personal; Selling; CBBE

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hocking, B. M. (2013). The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand . (Masters Thesis). University of Otago. Retrieved from http://hdl.handle.net/10523/3780

Chicago Manual of Style (16th Edition):

Hocking, Briar Morgan. “The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand .” 2013. Masters Thesis, University of Otago. Accessed December 10, 2019. http://hdl.handle.net/10523/3780.

MLA Handbook (7th Edition):

Hocking, Briar Morgan. “The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand .” 2013. Web. 10 Dec 2019.

Vancouver:

Hocking BM. The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand . [Internet] [Masters thesis]. University of Otago; 2013. [cited 2019 Dec 10]. Available from: http://hdl.handle.net/10523/3780.

Council of Science Editors:

Hocking BM. The Relationship between Personal Selling and Building Consumer Based Brand Equity: A Case Study on the Cookie Time Christmas Cookies Brand . [Masters Thesis]. University of Otago; 2013. Available from: http://hdl.handle.net/10523/3780


University of Ghana

2. Attipoe, E.I. Impact of Brand Revitalization on Consumer-Based Brand Equity: Evidence from Nestlé Ghana Limited .

Degree: 2017, University of Ghana

 Over the years, brand revitalization has become essential and has been used by many organizations in the fast moving consumer goods industry in Ghana and… (more)

Subjects/Keywords: Consumer-Based Brand Equity; Brand Revitalization; Nestlé Ghana Limited-Brand Revitalization

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APA (6th Edition):

Attipoe, E. I. (2017). Impact of Brand Revitalization on Consumer-Based Brand Equity: Evidence from Nestlé Ghana Limited . (Masters Thesis). University of Ghana. Retrieved from http://ugspace.ug.edu.gh/handle/123456789/24922

Chicago Manual of Style (16th Edition):

Attipoe, E I. “Impact of Brand Revitalization on Consumer-Based Brand Equity: Evidence from Nestlé Ghana Limited .” 2017. Masters Thesis, University of Ghana. Accessed December 10, 2019. http://ugspace.ug.edu.gh/handle/123456789/24922.

MLA Handbook (7th Edition):

Attipoe, E I. “Impact of Brand Revitalization on Consumer-Based Brand Equity: Evidence from Nestlé Ghana Limited .” 2017. Web. 10 Dec 2019.

Vancouver:

Attipoe EI. Impact of Brand Revitalization on Consumer-Based Brand Equity: Evidence from Nestlé Ghana Limited . [Internet] [Masters thesis]. University of Ghana; 2017. [cited 2019 Dec 10]. Available from: http://ugspace.ug.edu.gh/handle/123456789/24922.

Council of Science Editors:

Attipoe EI. Impact of Brand Revitalization on Consumer-Based Brand Equity: Evidence from Nestlé Ghana Limited . [Masters Thesis]. University of Ghana; 2017. Available from: http://ugspace.ug.edu.gh/handle/123456789/24922


Uppsala University

3. Jonsson, Carolina. När ett varumärke äntrar något nytt : - En utforskande studie kring betydelsen H&Ms utvidgning i en sportkontext får för varumärkets värde ur ett konsumentperspektiv.

Degree: Business Studies, 2014, Uppsala University

  Sammandrag: Företag strävar kontinuerligt efter att bygga ett välkänt och framgångsrikt varumärke. De strävar efter att tillfredsställa konsumenters behov för att öka varumärkets värde,… (more)

Subjects/Keywords: Brand Equity; Brand Extension; Consumer Based Brand Equity; Brand Awareness; Brand Associations; Brand Loyalty; Perceived Quality; Varumärke; Värde; Konsument

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Jonsson, C. (2014). När ett varumärke äntrar något nytt : - En utforskande studie kring betydelsen H&Ms utvidgning i en sportkontext får för varumärkets värde ur ett konsumentperspektiv. (Thesis). Uppsala University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-230856

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Jonsson, Carolina. “När ett varumärke äntrar något nytt : - En utforskande studie kring betydelsen H&Ms utvidgning i en sportkontext får för varumärkets värde ur ett konsumentperspektiv.” 2014. Thesis, Uppsala University. Accessed December 10, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-230856.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Jonsson, Carolina. “När ett varumärke äntrar något nytt : - En utforskande studie kring betydelsen H&Ms utvidgning i en sportkontext får för varumärkets värde ur ett konsumentperspektiv.” 2014. Web. 10 Dec 2019.

Vancouver:

Jonsson C. När ett varumärke äntrar något nytt : - En utforskande studie kring betydelsen H&Ms utvidgning i en sportkontext får för varumärkets värde ur ett konsumentperspektiv. [Internet] [Thesis]. Uppsala University; 2014. [cited 2019 Dec 10]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-230856.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Jonsson C. När ett varumärke äntrar något nytt : - En utforskande studie kring betydelsen H&Ms utvidgning i en sportkontext får för varumärkets värde ur ett konsumentperspektiv. [Thesis]. Uppsala University; 2014. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-230856

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

4. Bredberg, David. Instigating involvement through consumer-based brand equity : an attitudinal study of consumer-based brand equity and consumer involvement.

Degree: Health and Society, 2009, Kristianstad University College

  Recent research on links between dimensions of consumer-based brand equity, as well as links to consumer involvement, has shown that it is a significant… (more)

Subjects/Keywords: consumer-based brand equity; brand loyalty; consumer involvement; consumer behavior; Business studies; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Bredberg, D. (2009). Instigating involvement through consumer-based brand equity : an attitudinal study of consumer-based brand equity and consumer involvement. (Thesis). Kristianstad University College. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-6616

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Bredberg, David. “Instigating involvement through consumer-based brand equity : an attitudinal study of consumer-based brand equity and consumer involvement.” 2009. Thesis, Kristianstad University College. Accessed December 10, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-6616.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Bredberg, David. “Instigating involvement through consumer-based brand equity : an attitudinal study of consumer-based brand equity and consumer involvement.” 2009. Web. 10 Dec 2019.

Vancouver:

Bredberg D. Instigating involvement through consumer-based brand equity : an attitudinal study of consumer-based brand equity and consumer involvement. [Internet] [Thesis]. Kristianstad University College; 2009. [cited 2019 Dec 10]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-6616.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Bredberg D. Instigating involvement through consumer-based brand equity : an attitudinal study of consumer-based brand equity and consumer involvement. [Thesis]. Kristianstad University College; 2009. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-6616

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

5. Siby, Zacharias. The Effect of Sales Promotion on Consumer Based Brand Equity.

Degree: 2011, Cochin University of Science and Technology

The study was an attempt to find out the effect of Sales Promotion,Price and Premium Promotion,on Consumer Based Brand Equity.The dimensions of consumer Based Brand(more)

Subjects/Keywords: Sales Promotion; Brands; Brand Equity; Consumer based brand equity; Price promotion; Premium Promotion; Management Studies

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Siby, Z. (2011). The Effect of Sales Promotion on Consumer Based Brand Equity. (Thesis). Cochin University of Science and Technology. Retrieved from http://dyuthi.cusat.ac.in/purl/2793

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Siby, Zacharias. “The Effect of Sales Promotion on Consumer Based Brand Equity.” 2011. Thesis, Cochin University of Science and Technology. Accessed December 10, 2019. http://dyuthi.cusat.ac.in/purl/2793.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Siby, Zacharias. “The Effect of Sales Promotion on Consumer Based Brand Equity.” 2011. Web. 10 Dec 2019.

Vancouver:

Siby Z. The Effect of Sales Promotion on Consumer Based Brand Equity. [Internet] [Thesis]. Cochin University of Science and Technology; 2011. [cited 2019 Dec 10]. Available from: http://dyuthi.cusat.ac.in/purl/2793.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Siby Z. The Effect of Sales Promotion on Consumer Based Brand Equity. [Thesis]. Cochin University of Science and Technology; 2011. Available from: http://dyuthi.cusat.ac.in/purl/2793

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

6. Bergkvist, Jenny. Varumärkets betydelse för unga konsumenter : En kvalitativ studie om unga konsumenters val av varumärke inom livsmedel.

Degree: Business Administration and Management, 2018, Dalarna University

Försäljningen av livsmedelsbutikers egna märkesvaror har ökat och det råder konkurrens mellan egna märkesvaror och leverantörernas märkesvaror. För livsmedelsprodukter finns det, inom samma produktkategori,… (more)

Subjects/Keywords: consumer-based brand equity; brand; grocery; consumer; konsumentbaserat varumärkeskapital; varumärke; livsmedel; konsument; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Bergkvist, J. (2018). Varumärkets betydelse för unga konsumenter : En kvalitativ studie om unga konsumenters val av varumärke inom livsmedel. (Thesis). Dalarna University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:du-27907

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Bergkvist, Jenny. “Varumärkets betydelse för unga konsumenter : En kvalitativ studie om unga konsumenters val av varumärke inom livsmedel.” 2018. Thesis, Dalarna University. Accessed December 10, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:du-27907.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Bergkvist, Jenny. “Varumärkets betydelse för unga konsumenter : En kvalitativ studie om unga konsumenters val av varumärke inom livsmedel.” 2018. Web. 10 Dec 2019.

Vancouver:

Bergkvist J. Varumärkets betydelse för unga konsumenter : En kvalitativ studie om unga konsumenters val av varumärke inom livsmedel. [Internet] [Thesis]. Dalarna University; 2018. [cited 2019 Dec 10]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:du-27907.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Bergkvist J. Varumärkets betydelse för unga konsumenter : En kvalitativ studie om unga konsumenters val av varumärke inom livsmedel. [Thesis]. Dalarna University; 2018. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:du-27907

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Vilnius University

7. Bacevičiūtė, Rasa. Prekės ženklo vertė vartotojui: tarpkultūrinis aspektas.

Degree: Master, 2014, Vilnius University

Prekės ženklo vertės vartotojui kūrimo procesas tarptautinėje terpėje yra sudėtingas, tačiau šiuo atveju svarbiausia įvertinti egzistuojančius kultūrinius skirtumus. Literatūroje pasigendama nuoseklaus teorinio kultūrinių veiksnių įtakos… (more)

Subjects/Keywords: Consumer - based brand equity; Elements of culture; Cultural dimensions

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APA (6th Edition):

Bacevičiūtė, Rasa. (2014). Prekės ženklo vertė vartotojui: tarpkultūrinis aspektas. (Masters Thesis). Vilnius University. Retrieved from http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2009~D_20140626_184726-25179 ;

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Chicago Manual of Style (16th Edition):

Bacevičiūtė, Rasa. “Prekės ženklo vertė vartotojui: tarpkultūrinis aspektas.” 2014. Masters Thesis, Vilnius University. Accessed December 10, 2019. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2009~D_20140626_184726-25179 ;.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

MLA Handbook (7th Edition):

Bacevičiūtė, Rasa. “Prekės ženklo vertė vartotojui: tarpkultūrinis aspektas.” 2014. Web. 10 Dec 2019.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Vancouver:

Bacevičiūtė, Rasa. Prekės ženklo vertė vartotojui: tarpkultūrinis aspektas. [Internet] [Masters thesis]. Vilnius University; 2014. [cited 2019 Dec 10]. Available from: http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2009~D_20140626_184726-25179 ;.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Council of Science Editors:

Bacevičiūtė, Rasa. Prekės ženklo vertė vartotojui: tarpkultūrinis aspektas. [Masters Thesis]. Vilnius University; 2014. Available from: http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2009~D_20140626_184726-25179 ;

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

8. Qi, Mingyue. An empirical investigation of consumer-based brand equity in the chinese telecom market : Une enquête empirique de l'équité de la marque à la consommation basée dans le marché des télécommunications chinois.

Degree: Docteur es, Sciences de gestion, 2014, Evry-Val d'Essonne

 Très peu de travaux empiriques ont été fait jusqu'à présent pour mesurer le problème de l'équité de marque basée sur la consommation dans l'industrie des… (more)

Subjects/Keywords: Équité de marque basée sur la consommation; Consumer based brand equity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Qi, M. (2014). An empirical investigation of consumer-based brand equity in the chinese telecom market : Une enquête empirique de l'équité de la marque à la consommation basée dans le marché des télécommunications chinois. (Doctoral Dissertation). Evry-Val d'Essonne. Retrieved from http://www.theses.fr/2014EVRY0013

Chicago Manual of Style (16th Edition):

Qi, Mingyue. “An empirical investigation of consumer-based brand equity in the chinese telecom market : Une enquête empirique de l'équité de la marque à la consommation basée dans le marché des télécommunications chinois.” 2014. Doctoral Dissertation, Evry-Val d'Essonne. Accessed December 10, 2019. http://www.theses.fr/2014EVRY0013.

MLA Handbook (7th Edition):

Qi, Mingyue. “An empirical investigation of consumer-based brand equity in the chinese telecom market : Une enquête empirique de l'équité de la marque à la consommation basée dans le marché des télécommunications chinois.” 2014. Web. 10 Dec 2019.

Vancouver:

Qi M. An empirical investigation of consumer-based brand equity in the chinese telecom market : Une enquête empirique de l'équité de la marque à la consommation basée dans le marché des télécommunications chinois. [Internet] [Doctoral dissertation]. Evry-Val d'Essonne; 2014. [cited 2019 Dec 10]. Available from: http://www.theses.fr/2014EVRY0013.

Council of Science Editors:

Qi M. An empirical investigation of consumer-based brand equity in the chinese telecom market : Une enquête empirique de l'équité de la marque à la consommation basée dans le marché des télécommunications chinois. [Doctoral Dissertation]. Evry-Val d'Essonne; 2014. Available from: http://www.theses.fr/2014EVRY0013


Queensland University of Technology

9. Murdy, Samantha. Travel context : development of a model to measure destination brand performance across different travel situations.

Degree: 2012, Queensland University of Technology

 Purpose: There is a lack of theory relating to destination brand performance measurement in the destination branding literature, which emerged in the late 1990s (see… (more)

Subjects/Keywords: destination branding; consumer-based brand equity (cbbe); travel context

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Murdy, S. (2012). Travel context : development of a model to measure destination brand performance across different travel situations. (Thesis). Queensland University of Technology. Retrieved from https://eprints.qut.edu.au/54726/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Murdy, Samantha. “Travel context : development of a model to measure destination brand performance across different travel situations.” 2012. Thesis, Queensland University of Technology. Accessed December 10, 2019. https://eprints.qut.edu.au/54726/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Murdy, Samantha. “Travel context : development of a model to measure destination brand performance across different travel situations.” 2012. Web. 10 Dec 2019.

Vancouver:

Murdy S. Travel context : development of a model to measure destination brand performance across different travel situations. [Internet] [Thesis]. Queensland University of Technology; 2012. [cited 2019 Dec 10]. Available from: https://eprints.qut.edu.au/54726/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Murdy S. Travel context : development of a model to measure destination brand performance across different travel situations. [Thesis]. Queensland University of Technology; 2012. Available from: https://eprints.qut.edu.au/54726/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Penn State University

10. Roostaeian, Yasaman. BRANDING LEED TO MILLENNIALS : A CONSUMER-ORIENTED APPROACH TO THE MARKETING OF GREEN BUILDING CERTIFICATIONS.

Degree: 2017, Penn State University

 This research intends to systematically investigate, analyze, and make recommendations on how LEED (Leadership in Energy and Environmental Design) as one of the most successful… (more)

Subjects/Keywords: Consumer-based brand equity; Marketing; LEED; USGBC; Millennials

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APA (6th Edition):

Roostaeian, Y. (2017). BRANDING LEED TO MILLENNIALS : A CONSUMER-ORIENTED APPROACH TO THE MARKETING OF GREEN BUILDING CERTIFICATIONS. (Thesis). Penn State University. Retrieved from https://etda.libraries.psu.edu/catalog/14838yur107

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Roostaeian, Yasaman. “BRANDING LEED TO MILLENNIALS : A CONSUMER-ORIENTED APPROACH TO THE MARKETING OF GREEN BUILDING CERTIFICATIONS.” 2017. Thesis, Penn State University. Accessed December 10, 2019. https://etda.libraries.psu.edu/catalog/14838yur107.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Roostaeian, Yasaman. “BRANDING LEED TO MILLENNIALS : A CONSUMER-ORIENTED APPROACH TO THE MARKETING OF GREEN BUILDING CERTIFICATIONS.” 2017. Web. 10 Dec 2019.

Vancouver:

Roostaeian Y. BRANDING LEED TO MILLENNIALS : A CONSUMER-ORIENTED APPROACH TO THE MARKETING OF GREEN BUILDING CERTIFICATIONS. [Internet] [Thesis]. Penn State University; 2017. [cited 2019 Dec 10]. Available from: https://etda.libraries.psu.edu/catalog/14838yur107.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Roostaeian Y. BRANDING LEED TO MILLENNIALS : A CONSUMER-ORIENTED APPROACH TO THE MARKETING OF GREEN BUILDING CERTIFICATIONS. [Thesis]. Penn State University; 2017. Available from: https://etda.libraries.psu.edu/catalog/14838yur107

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Stirling

11. Hegazy, Ahmed Elsayed Galal. Service Brand Equity in Developing Economies: The Case of Egyptian Banking Sector.

Degree: PhD, 2014, University of Stirling

 The brand equity concept is one of the most significant concepts for branding and marketing and its model and measurement have interested many academics and… (more)

Subjects/Keywords: brand; brand equity; service brand equity; consumer based brand equity; service sector; banking sector (public, private and foreign banks); emerging markets; Egypt; Brand name products Egypt; Banks and banking Egypt

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hegazy, A. E. G. (2014). Service Brand Equity in Developing Economies: The Case of Egyptian Banking Sector. (Doctoral Dissertation). University of Stirling. Retrieved from http://hdl.handle.net/1893/21543

Chicago Manual of Style (16th Edition):

Hegazy, Ahmed Elsayed Galal. “Service Brand Equity in Developing Economies: The Case of Egyptian Banking Sector.” 2014. Doctoral Dissertation, University of Stirling. Accessed December 10, 2019. http://hdl.handle.net/1893/21543.

MLA Handbook (7th Edition):

Hegazy, Ahmed Elsayed Galal. “Service Brand Equity in Developing Economies: The Case of Egyptian Banking Sector.” 2014. Web. 10 Dec 2019.

Vancouver:

Hegazy AEG. Service Brand Equity in Developing Economies: The Case of Egyptian Banking Sector. [Internet] [Doctoral dissertation]. University of Stirling; 2014. [cited 2019 Dec 10]. Available from: http://hdl.handle.net/1893/21543.

Council of Science Editors:

Hegazy AEG. Service Brand Equity in Developing Economies: The Case of Egyptian Banking Sector. [Doctoral Dissertation]. University of Stirling; 2014. Available from: http://hdl.handle.net/1893/21543


Clemson University

12. Chen, Xu. Assessment of Destination Brand Associations: An Application of Associative Network Theory and Network Analysis Methods.

Degree: PhD, Parks, Recreation, and Tourism Management, 2010, Clemson University

 Recent tourism management research has seen increasing discussions of applying branding concepts into destination marketing. However, brand association and its importance in creating strong and… (more)

Subjects/Keywords: Associative Network; Brand Association; Consumer-based Brand Equity; Destination Branding; Recreation, Parks and Tourism Administration

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chen, X. (2010). Assessment of Destination Brand Associations: An Application of Associative Network Theory and Network Analysis Methods. (Doctoral Dissertation). Clemson University. Retrieved from https://tigerprints.clemson.edu/all_dissertations/591

Chicago Manual of Style (16th Edition):

Chen, Xu. “Assessment of Destination Brand Associations: An Application of Associative Network Theory and Network Analysis Methods.” 2010. Doctoral Dissertation, Clemson University. Accessed December 10, 2019. https://tigerprints.clemson.edu/all_dissertations/591.

MLA Handbook (7th Edition):

Chen, Xu. “Assessment of Destination Brand Associations: An Application of Associative Network Theory and Network Analysis Methods.” 2010. Web. 10 Dec 2019.

Vancouver:

Chen X. Assessment of Destination Brand Associations: An Application of Associative Network Theory and Network Analysis Methods. [Internet] [Doctoral dissertation]. Clemson University; 2010. [cited 2019 Dec 10]. Available from: https://tigerprints.clemson.edu/all_dissertations/591.

Council of Science Editors:

Chen X. Assessment of Destination Brand Associations: An Application of Associative Network Theory and Network Analysis Methods. [Doctoral Dissertation]. Clemson University; 2010. Available from: https://tigerprints.clemson.edu/all_dissertations/591


Uppsala University

13. Gustafsson, Linn. Axe Anarchy - En avvikelse från det vanliga : En studie av hur Axe:s varumärkesutvidgning kan påverka Axe:s varumärkesvärde.

Degree: Business Studies, 2012, Uppsala University

The concept of brand equity emerged inthe eightiesto justify the long term value of marketing investments. Brand equity signify the value that a brand(more)

Subjects/Keywords: Consumer based brand equity; brand extension; Axe; Axe Anarchy; Konsumentbaserat varumärkesvärde; varumärkesutvidgning; Axe; Axe Anarchy

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Gustafsson, L. (2012). Axe Anarchy - En avvikelse från det vanliga : En studie av hur Axe:s varumärkesutvidgning kan påverka Axe:s varumärkesvärde. (Thesis). Uppsala University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-173377

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Gustafsson, Linn. “Axe Anarchy - En avvikelse från det vanliga : En studie av hur Axe:s varumärkesutvidgning kan påverka Axe:s varumärkesvärde.” 2012. Thesis, Uppsala University. Accessed December 10, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-173377.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Gustafsson, Linn. “Axe Anarchy - En avvikelse från det vanliga : En studie av hur Axe:s varumärkesutvidgning kan påverka Axe:s varumärkesvärde.” 2012. Web. 10 Dec 2019.

Vancouver:

Gustafsson L. Axe Anarchy - En avvikelse från det vanliga : En studie av hur Axe:s varumärkesutvidgning kan påverka Axe:s varumärkesvärde. [Internet] [Thesis]. Uppsala University; 2012. [cited 2019 Dec 10]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-173377.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Gustafsson L. Axe Anarchy - En avvikelse från det vanliga : En studie av hur Axe:s varumärkesutvidgning kan påverka Axe:s varumärkesvärde. [Thesis]. Uppsala University; 2012. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-173377

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Linnaeus University

14. Göransson, Sara; Kristoffersson, Johanna. Consumer-Based Brand Equity in the Smartphone Era : Consumer Attitudes towards Push Notifications.

Degree: Marketing, 2016, Linnaeus University

  Background: New technologies have created a growing audience for mobile electronic communication and promotions that companies can utilize. From this, the phenomenon of mobile… (more)

Subjects/Keywords: Mobile marketing; Push Notifications; Consumer Attitudes; Consumer-Based Brand Equity; Fashion Brands

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Göransson, Sara; Kristoffersson, J. (2016). Consumer-Based Brand Equity in the Smartphone Era : Consumer Attitudes towards Push Notifications. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54166

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Göransson, Sara; Kristoffersson, Johanna. “Consumer-Based Brand Equity in the Smartphone Era : Consumer Attitudes towards Push Notifications.” 2016. Thesis, Linnaeus University. Accessed December 10, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54166.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Göransson, Sara; Kristoffersson, Johanna. “Consumer-Based Brand Equity in the Smartphone Era : Consumer Attitudes towards Push Notifications.” 2016. Web. 10 Dec 2019.

Vancouver:

Göransson, Sara; Kristoffersson J. Consumer-Based Brand Equity in the Smartphone Era : Consumer Attitudes towards Push Notifications. [Internet] [Thesis]. Linnaeus University; 2016. [cited 2019 Dec 10]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54166.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Göransson, Sara; Kristoffersson J. Consumer-Based Brand Equity in the Smartphone Era : Consumer Attitudes towards Push Notifications. [Thesis]. Linnaeus University; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54166

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

15. Gleerup, Andreas. How do students choose their banks?.

Degree: Health and Society, 2009, Kristianstad University College

  The purpose of this dissertation is to investigate customer behaviour in the banking industry of students at Kristianstad University. We wanted to test the… (more)

Subjects/Keywords: Brand equity; banking industry; consumer behavior; customer based brand equity; students; Business studies; Företagsekonomi; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Gleerup, A. (2009). How do students choose their banks?. (Thesis). Kristianstad University College. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-5888

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Gleerup, Andreas. “How do students choose their banks?.” 2009. Thesis, Kristianstad University College. Accessed December 10, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-5888.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Gleerup, Andreas. “How do students choose their banks?.” 2009. Web. 10 Dec 2019.

Vancouver:

Gleerup A. How do students choose their banks?. [Internet] [Thesis]. Kristianstad University College; 2009. [cited 2019 Dec 10]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-5888.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Gleerup A. How do students choose their banks?. [Thesis]. Kristianstad University College; 2009. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-5888

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

16. Pournarakis, Demitrios. Brand equity assessment: a computational model for mining consumer perceptions in social media.

Degree: 2017, Athens University Economics and Business (AUEB); Οικονομικό Πανεπιστήμιο Αθηνών

 The proliferation of Big Data & Analytics in recent years has compelled marketing practitioners and business decision-makers to search for new methods for generating insights… (more)

Subjects/Keywords: Ψηφιακό μάρκετινγκ; Εκτίμηση καταναλωτικής αξίας εταιρικής επωνυμίας; Μεγάλα δεδομένα; Digital marketing; Consumer-based personal brand equity; Brand equity; Big data

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Pournarakis, D. (2017). Brand equity assessment: a computational model for mining consumer perceptions in social media. (Thesis). Athens University Economics and Business (AUEB); Οικονομικό Πανεπιστήμιο Αθηνών. Retrieved from http://hdl.handle.net/10442/hedi/40929

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Pournarakis, Demitrios. “Brand equity assessment: a computational model for mining consumer perceptions in social media.” 2017. Thesis, Athens University Economics and Business (AUEB); Οικονομικό Πανεπιστήμιο Αθηνών. Accessed December 10, 2019. http://hdl.handle.net/10442/hedi/40929.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Pournarakis, Demitrios. “Brand equity assessment: a computational model for mining consumer perceptions in social media.” 2017. Web. 10 Dec 2019.

Vancouver:

Pournarakis D. Brand equity assessment: a computational model for mining consumer perceptions in social media. [Internet] [Thesis]. Athens University Economics and Business (AUEB); Οικονομικό Πανεπιστήμιο Αθηνών; 2017. [cited 2019 Dec 10]. Available from: http://hdl.handle.net/10442/hedi/40929.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pournarakis D. Brand equity assessment: a computational model for mining consumer perceptions in social media. [Thesis]. Athens University Economics and Business (AUEB); Οικονομικό Πανεπιστήμιο Αθηνών; 2017. Available from: http://hdl.handle.net/10442/hedi/40929

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Southern Cross University

17. Dao, Hang Kim Nguyen. A study of the role of 'consumer identification with a nation' in brand equity among Vietnamese consumers.

Degree: 2016, Southern Cross University

 Building on social-identity theory, the research develops a model for understanding of the impact of consumer identification with a nation on consumers’ brand evaluations. It… (more)

Subjects/Keywords: consumer-based brand credibility (CBC); consumer-based brand equity (CBE); consumer-based country image (CCI); consumer identification with a nation(CIN); social-identity theory; Business; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Dao, H. K. N. (2016). A study of the role of 'consumer identification with a nation' in brand equity among Vietnamese consumers. (Thesis). Southern Cross University. Retrieved from https://epubs.scu.edu.au/theses/582

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Dao, Hang Kim Nguyen. “A study of the role of 'consumer identification with a nation' in brand equity among Vietnamese consumers.” 2016. Thesis, Southern Cross University. Accessed December 10, 2019. https://epubs.scu.edu.au/theses/582.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Dao, Hang Kim Nguyen. “A study of the role of 'consumer identification with a nation' in brand equity among Vietnamese consumers.” 2016. Web. 10 Dec 2019.

Vancouver:

Dao HKN. A study of the role of 'consumer identification with a nation' in brand equity among Vietnamese consumers. [Internet] [Thesis]. Southern Cross University; 2016. [cited 2019 Dec 10]. Available from: https://epubs.scu.edu.au/theses/582.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Dao HKN. A study of the role of 'consumer identification with a nation' in brand equity among Vietnamese consumers. [Thesis]. Southern Cross University; 2016. Available from: https://epubs.scu.edu.au/theses/582

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

18. Bounaouas, Mouna. La perception des marques de luxe via une approche expérientielle : le cas d'une cible jeune grand public : The perception of luxury brands image according an experiential approach... : The case of young consumers from a middle class................

Degree: Docteur es, Sciences de gestion, 2013, Nice

Ce travail s’interroge à propos du rôle du concept de « l’expérience de la marque » dans la perception de l’image des marques de luxe… (more)

Subjects/Keywords: Capitel-client de la marque; Image de marque; Marque de luxe; Consumer-based brand equity; Brand image; Luxury brand

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Bounaouas, M. (2013). La perception des marques de luxe via une approche expérientielle : le cas d'une cible jeune grand public : The perception of luxury brands image according an experiential approach... : The case of young consumers from a middle class................ (Doctoral Dissertation). Nice. Retrieved from http://www.theses.fr/2013NICE0040

Chicago Manual of Style (16th Edition):

Bounaouas, Mouna. “La perception des marques de luxe via une approche expérientielle : le cas d'une cible jeune grand public : The perception of luxury brands image according an experiential approach... : The case of young consumers from a middle class................” 2013. Doctoral Dissertation, Nice. Accessed December 10, 2019. http://www.theses.fr/2013NICE0040.

MLA Handbook (7th Edition):

Bounaouas, Mouna. “La perception des marques de luxe via une approche expérientielle : le cas d'une cible jeune grand public : The perception of luxury brands image according an experiential approach... : The case of young consumers from a middle class................” 2013. Web. 10 Dec 2019.

Vancouver:

Bounaouas M. La perception des marques de luxe via une approche expérientielle : le cas d'une cible jeune grand public : The perception of luxury brands image according an experiential approach... : The case of young consumers from a middle class................ [Internet] [Doctoral dissertation]. Nice; 2013. [cited 2019 Dec 10]. Available from: http://www.theses.fr/2013NICE0040.

Council of Science Editors:

Bounaouas M. La perception des marques de luxe via une approche expérientielle : le cas d'une cible jeune grand public : The perception of luxury brands image according an experiential approach... : The case of young consumers from a middle class................ [Doctoral Dissertation]. Nice; 2013. Available from: http://www.theses.fr/2013NICE0040

19. Hidalgo, Cristina Fernández; Mikano, Larry. The Effect of Co-Branding on the Fashion Luxury Consumer’s Brand Equity : Comparison between the Generations Y and X.

Degree: Marketing, 2016, Linnaeus University

  The co-branding strategies are gaining attention from research due to the special difficulties of implementing a collaborative strategy. Hence, this paper evaluates the effect… (more)

Subjects/Keywords: Co-branding; Luxury Fashion; Brand Equity; Consumer-based; Collaboration; Perceived Quality; Brand Image; Brand Loyalty; Generation Y; Generation X; London.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hidalgo, Cristina Fernández; Mikano, L. (2016). The Effect of Co-Branding on the Fashion Luxury Consumer’s Brand Equity : Comparison between the Generations Y and X. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54086

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hidalgo, Cristina Fernández; Mikano, Larry. “The Effect of Co-Branding on the Fashion Luxury Consumer’s Brand Equity : Comparison between the Generations Y and X.” 2016. Thesis, Linnaeus University. Accessed December 10, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54086.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hidalgo, Cristina Fernández; Mikano, Larry. “The Effect of Co-Branding on the Fashion Luxury Consumer’s Brand Equity : Comparison between the Generations Y and X.” 2016. Web. 10 Dec 2019.

Vancouver:

Hidalgo, Cristina Fernández; Mikano L. The Effect of Co-Branding on the Fashion Luxury Consumer’s Brand Equity : Comparison between the Generations Y and X. [Internet] [Thesis]. Linnaeus University; 2016. [cited 2019 Dec 10]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54086.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hidalgo, Cristina Fernández; Mikano L. The Effect of Co-Branding on the Fashion Luxury Consumer’s Brand Equity : Comparison between the Generations Y and X. [Thesis]. Linnaeus University; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54086

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Linnaeus University

20. Ingemansson, Viktor. Consumer-Based Brand Equity Within the Insurance Industry : Attitudes Towards Corporate Social Responsibility.

Degree: Marketing, 2017, Linnaeus University

  Modern technology has provided for greater company transparency and media coverage, which among other has led to customers being able to increasingly demand corporate… (more)

Subjects/Keywords: Customer Attitudes; Brand Affection; Brand Trust; Brand Equity; Consumer-Based Brand Equity (CBBE); Corporate Social Responsibility (CSR); Insurance Industry; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ingemansson, V. (2017). Consumer-Based Brand Equity Within the Insurance Industry : Attitudes Towards Corporate Social Responsibility. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-64955

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ingemansson, Viktor. “Consumer-Based Brand Equity Within the Insurance Industry : Attitudes Towards Corporate Social Responsibility.” 2017. Thesis, Linnaeus University. Accessed December 10, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-64955.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ingemansson, Viktor. “Consumer-Based Brand Equity Within the Insurance Industry : Attitudes Towards Corporate Social Responsibility.” 2017. Web. 10 Dec 2019.

Vancouver:

Ingemansson V. Consumer-Based Brand Equity Within the Insurance Industry : Attitudes Towards Corporate Social Responsibility. [Internet] [Thesis]. Linnaeus University; 2017. [cited 2019 Dec 10]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-64955.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ingemansson V. Consumer-Based Brand Equity Within the Insurance Industry : Attitudes Towards Corporate Social Responsibility. [Thesis]. Linnaeus University; 2017. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-64955

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

21. Palmqvist, Johan. Which is the lesser evil? A quantitative study on reputational crises' impact on consumer based brand equity.

Degree: Business Administration, 2017, Umeå University

  A brand reputation is constantly in danger of being tarnished whether it is by their owninability to meet consumers’ standard when it comes to… (more)

Subjects/Keywords: Consumer based brand equity; Corporate ability; CSR; reputational crisis; quantitative; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Palmqvist, J. (2017). Which is the lesser evil? A quantitative study on reputational crises' impact on consumer based brand equity. (Thesis). Umeå University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-141039

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Palmqvist, Johan. “Which is the lesser evil? A quantitative study on reputational crises' impact on consumer based brand equity.” 2017. Thesis, Umeå University. Accessed December 10, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-141039.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Palmqvist, Johan. “Which is the lesser evil? A quantitative study on reputational crises' impact on consumer based brand equity.” 2017. Web. 10 Dec 2019.

Vancouver:

Palmqvist J. Which is the lesser evil? A quantitative study on reputational crises' impact on consumer based brand equity. [Internet] [Thesis]. Umeå University; 2017. [cited 2019 Dec 10]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-141039.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Palmqvist J. Which is the lesser evil? A quantitative study on reputational crises' impact on consumer based brand equity. [Thesis]. Umeå University; 2017. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-141039

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Linnaeus University

22. Ahmad, Danial. Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry.

Degree: Marketing, 2017, Linnaeus University

  Introduction: Recent trends have shown a steady growth regarding environmental concerns along with the pro-environmental attitudes among the consumers, yet a contradicting behaviour is… (more)

Subjects/Keywords: Green marketing-mix; Consumer-based brand equity; Attitude-behaviour gap; Generation Y; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ahmad, D. (2017). Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65251

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ahmad, Danial. “Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry.” 2017. Thesis, Linnaeus University. Accessed December 10, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65251.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ahmad, Danial. “Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry.” 2017. Web. 10 Dec 2019.

Vancouver:

Ahmad D. Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry. [Internet] [Thesis]. Linnaeus University; 2017. [cited 2019 Dec 10]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65251.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ahmad D. Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry. [Thesis]. Linnaeus University; 2017. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65251

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Universidade do Rio Grande do Sul

23. Pires, Diogo Manoel Simões. O impacto da promoção de preços sobre o Consumer-Based Brand Equity : um estudo experimental a partir de anúncios impressos.

Degree: 2013, Universidade do Rio Grande do Sul

 As marcas estão presentes no cotidiano dos consumidores e das organizações. Para os indivíduos, as marcas são carregadas de simbolismos, representações e complexos signos de… (more)

Subjects/Keywords: Marketing; Consumo; Brand; Marca; Valor da marca; Price promotions; Preço; Consumer-based brand equity; Experimental research

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Pires, D. M. S. (2013). O impacto da promoção de preços sobre o Consumer-Based Brand Equity : um estudo experimental a partir de anúncios impressos. (Thesis). Universidade do Rio Grande do Sul. Retrieved from http://hdl.handle.net/10183/86861

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Pires, Diogo Manoel Simões. “O impacto da promoção de preços sobre o Consumer-Based Brand Equity : um estudo experimental a partir de anúncios impressos.” 2013. Thesis, Universidade do Rio Grande do Sul. Accessed December 10, 2019. http://hdl.handle.net/10183/86861.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Pires, Diogo Manoel Simões. “O impacto da promoção de preços sobre o Consumer-Based Brand Equity : um estudo experimental a partir de anúncios impressos.” 2013. Web. 10 Dec 2019.

Vancouver:

Pires DMS. O impacto da promoção de preços sobre o Consumer-Based Brand Equity : um estudo experimental a partir de anúncios impressos. [Internet] [Thesis]. Universidade do Rio Grande do Sul; 2013. [cited 2019 Dec 10]. Available from: http://hdl.handle.net/10183/86861.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pires DMS. O impacto da promoção de preços sobre o Consumer-Based Brand Equity : um estudo experimental a partir de anúncios impressos. [Thesis]. Universidade do Rio Grande do Sul; 2013. Available from: http://hdl.handle.net/10183/86861

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Kristianstad University

24. Gudmundsson, Oskar. Challenging coopetitive branding alliances : a study on how coopetitive branding affects consumers’ brand image.

Degree: Avdelningen för ekonomi, 2018, Kristianstad University

  The increased competitive intensity in several global markets has encouraged firms which traditionally compete, to also collaborate with each other, that is coopetitive branding… (more)

Subjects/Keywords: Coopetition; Co-branding; Coopetitive Branding; Strategic Alliances; Consumer Based Brand Equity (CBBE); Brand Image; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Gudmundsson, O. (2018). Challenging coopetitive branding alliances : a study on how coopetitive branding affects consumers’ brand image. (Thesis). Kristianstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-18248

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Gudmundsson, Oskar. “Challenging coopetitive branding alliances : a study on how coopetitive branding affects consumers’ brand image.” 2018. Thesis, Kristianstad University. Accessed December 10, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-18248.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Gudmundsson, Oskar. “Challenging coopetitive branding alliances : a study on how coopetitive branding affects consumers’ brand image.” 2018. Web. 10 Dec 2019.

Vancouver:

Gudmundsson O. Challenging coopetitive branding alliances : a study on how coopetitive branding affects consumers’ brand image. [Internet] [Thesis]. Kristianstad University; 2018. [cited 2019 Dec 10]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-18248.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Gudmundsson O. Challenging coopetitive branding alliances : a study on how coopetitive branding affects consumers’ brand image. [Thesis]. Kristianstad University; 2018. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-18248

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Universidade Nova

25. Piedade, Vera. Visual merchandising influence on fashion brands’ equityconsumer perspective.

Degree: 2017, Universidade Nova

 Nowadays brands are spending a lot of money creating its brand image, still, many times they neglect the visual aspects of stores while it reflects… (more)

Subjects/Keywords: Visual merchandising; Consumer-based brand equity; Brand image; Fashion retail brands; Factor analysis; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Piedade, V. (2017). Visual merchandising influence on fashion brands’ equity – consumer perspective. (Thesis). Universidade Nova. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/22392

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Piedade, Vera. “Visual merchandising influence on fashion brands’ equity – consumer perspective.” 2017. Thesis, Universidade Nova. Accessed December 10, 2019. https://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/22392.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Piedade, Vera. “Visual merchandising influence on fashion brands’ equity – consumer perspective.” 2017. Web. 10 Dec 2019.

Vancouver:

Piedade V. Visual merchandising influence on fashion brands’ equity – consumer perspective. [Internet] [Thesis]. Universidade Nova; 2017. [cited 2019 Dec 10]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/22392.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Piedade V. Visual merchandising influence on fashion brands’ equity – consumer perspective. [Thesis]. Universidade Nova; 2017. Available from: https://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/22392

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

26. Hasanspahic, Maida; Sandström, Linn. Hur värdefullt är ett varumärke? : En studie om hur konsumentbaserad brand equity mäts.

Degree: Marketing, 2014, Linnaeus University

  Abstrakt Syfte:Studiens syfte är att beskriva hur ett mätinstrument för att mätakonsumentbaserad brand equity ska utformas. Forskningsfråga:Vilka mätpunkter ska inkluderas vid mätning av konsumentbaserad… (more)

Subjects/Keywords: brand; branding; brand equity; consumer-based brand equity

Brand equity kan antingen ses som ett finansiellt värde eller konsumentbaserat värde… …konsumentbaserad brand equity eftersom det är konsumenterna som tillför finansiellt värde till företagen… …brand equity kan företag få förståelse för konsumenters känslor och uppfattningar av… …Lassar et al, 1995). Genom att veta styrkan av sin konsumentbaserade brand equity kan… …framtida strategier. Utan kunskap om styrkan av sin konsumentbaserade brand equity kan företag… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hasanspahic, Maida; Sandström, L. (2014). Hur värdefullt är ett varumärke? : En studie om hur konsumentbaserad brand equity mäts. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35556

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hasanspahic, Maida; Sandström, Linn. “Hur värdefullt är ett varumärke? : En studie om hur konsumentbaserad brand equity mäts.” 2014. Thesis, Linnaeus University. Accessed December 10, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35556.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hasanspahic, Maida; Sandström, Linn. “Hur värdefullt är ett varumärke? : En studie om hur konsumentbaserad brand equity mäts.” 2014. Web. 10 Dec 2019.

Vancouver:

Hasanspahic, Maida; Sandström L. Hur värdefullt är ett varumärke? : En studie om hur konsumentbaserad brand equity mäts. [Internet] [Thesis]. Linnaeus University; 2014. [cited 2019 Dec 10]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35556.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hasanspahic, Maida; Sandström L. Hur värdefullt är ett varumärke? : En studie om hur konsumentbaserad brand equity mäts. [Thesis]. Linnaeus University; 2014. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35556

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

27. Karlsson, Robin. Hantering av brand equity inom telekombranschen : En studie om värdeskapande och synergieffekter hos företag med två varumärken.

Degree: Business Studies, 2011, Södertörn University College

Den svenska telekommarknaden präglas av en oligopolsituation, där de fyra största företagen utgör 97,5 procent av marknaden, och den främsta konkurrensen sker om befintliga… (more)

Subjects/Keywords: Customer based brand equity; Telecom industrie; Synergistic effect; Value creation; Brand; Consumer surplus; Product brand; Corporate brand; Brand loyalty; Kundbaserat brand equity; Telekombranschen; Synergieffekter; Värdeskapande; Consumer surplus; Produktvärumärke; Företagsvarumärke; Varumärkeslojalitet; Business studies; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Karlsson, R. (2011). Hantering av brand equity inom telekombranschen : En studie om värdeskapande och synergieffekter hos företag med två varumärken. (Thesis). Södertörn University College. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-10472

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Karlsson, Robin. “Hantering av brand equity inom telekombranschen : En studie om värdeskapande och synergieffekter hos företag med två varumärken.” 2011. Thesis, Södertörn University College. Accessed December 10, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-10472.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Karlsson, Robin. “Hantering av brand equity inom telekombranschen : En studie om värdeskapande och synergieffekter hos företag med två varumärken.” 2011. Web. 10 Dec 2019.

Vancouver:

Karlsson R. Hantering av brand equity inom telekombranschen : En studie om värdeskapande och synergieffekter hos företag med två varumärken. [Internet] [Thesis]. Södertörn University College; 2011. [cited 2019 Dec 10]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-10472.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Karlsson R. Hantering av brand equity inom telekombranschen : En studie om värdeskapande och synergieffekter hos företag med två varumärken. [Thesis]. Södertörn University College; 2011. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-10472

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Halmstad University

28. Stierna, Sofia. Brand Building : Differences between how business-to-business companies and business-to-consumer companies build their brands.

Degree: Business and Engineering (SET), 2014, Halmstad University

  Abstract Title: Brand Building – Differences between how business-to-business companies and business-to-consumer companies build their brands. Authors: Louise Lönnqvist and Sofia Stierna Supervisor: Svante… (more)

Subjects/Keywords: Brand; Brand Building; Brand Equity; Business-to-business; Business-to- consumer

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Stierna, S. (2014). Brand Building : Differences between how business-to-business companies and business-to-consumer companies build their brands. (Thesis). Halmstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-26028

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Stierna, Sofia. “Brand Building : Differences between how business-to-business companies and business-to-consumer companies build their brands.” 2014. Thesis, Halmstad University. Accessed December 10, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-26028.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Stierna, Sofia. “Brand Building : Differences between how business-to-business companies and business-to-consumer companies build their brands.” 2014. Web. 10 Dec 2019.

Vancouver:

Stierna S. Brand Building : Differences between how business-to-business companies and business-to-consumer companies build their brands. [Internet] [Thesis]. Halmstad University; 2014. [cited 2019 Dec 10]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-26028.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Stierna S. Brand Building : Differences between how business-to-business companies and business-to-consumer companies build their brands. [Thesis]. Halmstad University; 2014. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-26028

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Wollongong

29. Lu, Mingyuan. An investigation of consumer motives to purchase counterfeit luxury-branded products.

Degree: Master of Marketing - Research, 2013, University of Wollongong

  Purpose – Consumer demand for Counterfeit Luxury-Branded Products (CLBP) has grown rapidly over the last decades. The increased volume of counterfeits makes investigating the… (more)

Subjects/Keywords: counterfeiting; luxury brand; consumer-based brand enquiry

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lu, M. (2013). An investigation of consumer motives to purchase counterfeit luxury-branded products. (Masters Thesis). University of Wollongong. Retrieved from 1505 MARKETING ; https://ro.uow.edu.au/theses/4084

Chicago Manual of Style (16th Edition):

Lu, Mingyuan. “An investigation of consumer motives to purchase counterfeit luxury-branded products.” 2013. Masters Thesis, University of Wollongong. Accessed December 10, 2019. 1505 MARKETING ; https://ro.uow.edu.au/theses/4084.

MLA Handbook (7th Edition):

Lu, Mingyuan. “An investigation of consumer motives to purchase counterfeit luxury-branded products.” 2013. Web. 10 Dec 2019.

Vancouver:

Lu M. An investigation of consumer motives to purchase counterfeit luxury-branded products. [Internet] [Masters thesis]. University of Wollongong; 2013. [cited 2019 Dec 10]. Available from: 1505 MARKETING ; https://ro.uow.edu.au/theses/4084.

Council of Science Editors:

Lu M. An investigation of consumer motives to purchase counterfeit luxury-branded products. [Masters Thesis]. University of Wollongong; 2013. Available from: 1505 MARKETING ; https://ro.uow.edu.au/theses/4084


Anna University

30. Kandasamy C. Study on the impact of consumer behaviour and brand equity on durable products with special reference to Bangalore district;.

Degree: Consumer behaviour and brand equity on durable products, 2014, Anna University

The strong brand equity has become a very significant factor that influences consumers behaviour of a brand Success in brand management ascends from understanding and… (more)

Subjects/Keywords: Brand equity; Consumer behavior; Durable product; Management

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

C, K. (2014). Study on the impact of consumer behaviour and brand equity on durable products with special reference to Bangalore district;. (Thesis). Anna University. Retrieved from http://shodhganga.inflibnet.ac.in/handle/10603/22925

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

C, Kandasamy. “Study on the impact of consumer behaviour and brand equity on durable products with special reference to Bangalore district;.” 2014. Thesis, Anna University. Accessed December 10, 2019. http://shodhganga.inflibnet.ac.in/handle/10603/22925.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

C, Kandasamy. “Study on the impact of consumer behaviour and brand equity on durable products with special reference to Bangalore district;.” 2014. Web. 10 Dec 2019.

Vancouver:

C K. Study on the impact of consumer behaviour and brand equity on durable products with special reference to Bangalore district;. [Internet] [Thesis]. Anna University; 2014. [cited 2019 Dec 10]. Available from: http://shodhganga.inflibnet.ac.in/handle/10603/22925.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

C K. Study on the impact of consumer behaviour and brand equity on durable products with special reference to Bangalore district;. [Thesis]. Anna University; 2014. Available from: http://shodhganga.inflibnet.ac.in/handle/10603/22925

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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