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You searched for subject:(Consumer advertising). Showing records 1 – 30 of 420 total matches.

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University of Florida

1. Song, Doori. Effects of Goal Compatibility Matching Consumer Motivations and Advertising Appeals.

Degree: PhD, Mass Communication - Journalism and Communications, 2013, University of Florida

 This study examines theinteractions between consumers’ regulatory focuses and the types of appeals ontheir evaluations of advertisements, products and purchase intentions.Specifically, the study expects that… (more)

Subjects/Keywords: Advertising campaigns; Advertising research; Advertising restrictions; Consumer advertising; Consumer information; Consumer motivation; Consumer research; Motivation; Motivation research; Regulatory theory; advertising  – motivation

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APA (6th Edition):

Song, D. (2013). Effects of Goal Compatibility Matching Consumer Motivations and Advertising Appeals. (Doctoral Dissertation). University of Florida. Retrieved from https://ufdc.ufl.edu/UFE0045653

Chicago Manual of Style (16th Edition):

Song, Doori. “Effects of Goal Compatibility Matching Consumer Motivations and Advertising Appeals.” 2013. Doctoral Dissertation, University of Florida. Accessed October 27, 2020. https://ufdc.ufl.edu/UFE0045653.

MLA Handbook (7th Edition):

Song, Doori. “Effects of Goal Compatibility Matching Consumer Motivations and Advertising Appeals.” 2013. Web. 27 Oct 2020.

Vancouver:

Song D. Effects of Goal Compatibility Matching Consumer Motivations and Advertising Appeals. [Internet] [Doctoral dissertation]. University of Florida; 2013. [cited 2020 Oct 27]. Available from: https://ufdc.ufl.edu/UFE0045653.

Council of Science Editors:

Song D. Effects of Goal Compatibility Matching Consumer Motivations and Advertising Appeals. [Doctoral Dissertation]. University of Florida; 2013. Available from: https://ufdc.ufl.edu/UFE0045653


Nelson Mandela Metropolitan University

2. Mattheus, Jared Cameron. The relationship between sales promotion techniques and consumer off-take and attitude within the SA non-alcoholic ready to drink market.

Degree: Faculty of Business and Economic Sciences, 2016, Nelson Mandela Metropolitan University

 Over the past decade there has been a shift in marketing spend from above the line advertising, to below the line advertising commonly referred to… (more)

Subjects/Keywords: Sales promotion; Consumer behavior; Advertising

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APA (6th Edition):

Mattheus, J. C. (2016). The relationship between sales promotion techniques and consumer off-take and attitude within the SA non-alcoholic ready to drink market. (Thesis). Nelson Mandela Metropolitan University. Retrieved from http://hdl.handle.net/10948/11586

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Mattheus, Jared Cameron. “The relationship between sales promotion techniques and consumer off-take and attitude within the SA non-alcoholic ready to drink market.” 2016. Thesis, Nelson Mandela Metropolitan University. Accessed October 27, 2020. http://hdl.handle.net/10948/11586.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Mattheus, Jared Cameron. “The relationship between sales promotion techniques and consumer off-take and attitude within the SA non-alcoholic ready to drink market.” 2016. Web. 27 Oct 2020.

Vancouver:

Mattheus JC. The relationship between sales promotion techniques and consumer off-take and attitude within the SA non-alcoholic ready to drink market. [Internet] [Thesis]. Nelson Mandela Metropolitan University; 2016. [cited 2020 Oct 27]. Available from: http://hdl.handle.net/10948/11586.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Mattheus JC. The relationship between sales promotion techniques and consumer off-take and attitude within the SA non-alcoholic ready to drink market. [Thesis]. Nelson Mandela Metropolitan University; 2016. Available from: http://hdl.handle.net/10948/11586

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Newcastle

3. Chan, Man Chi. An empirical investigation of consumer socialization and the impact of internet use on scepticism towards advertising among young adults.

Degree: 2012, University of Newcastle

Professional Doctorate - Doctor of Business Administration (DBA)

Consumer socialization of young people has been a popular area of academic research. Besides parental and peer… (more)

Subjects/Keywords: consumer socialization; advertising skepticism

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APA (6th Edition):

Chan, M. C. (2012). An empirical investigation of consumer socialization and the impact of internet use on scepticism towards advertising among young adults. (Thesis). University of Newcastle. Retrieved from http://hdl.handle.net/1959.13/935676

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chan, Man Chi. “An empirical investigation of consumer socialization and the impact of internet use on scepticism towards advertising among young adults.” 2012. Thesis, University of Newcastle. Accessed October 27, 2020. http://hdl.handle.net/1959.13/935676.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chan, Man Chi. “An empirical investigation of consumer socialization and the impact of internet use on scepticism towards advertising among young adults.” 2012. Web. 27 Oct 2020.

Vancouver:

Chan MC. An empirical investigation of consumer socialization and the impact of internet use on scepticism towards advertising among young adults. [Internet] [Thesis]. University of Newcastle; 2012. [cited 2020 Oct 27]. Available from: http://hdl.handle.net/1959.13/935676.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chan MC. An empirical investigation of consumer socialization and the impact of internet use on scepticism towards advertising among young adults. [Thesis]. University of Newcastle; 2012. Available from: http://hdl.handle.net/1959.13/935676

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Newcastle

4. Hogue, Marie-Clare. Pharmaceutical promotion and consumers: unpacking the assumptions.

Degree: PhD, 2013, University of Newcastle

Research Doctorate - Doctor of Philosophy (PhD)

Currently Australia’s pharmaceutical promotion policy bans direct to consumer advertising (DTCA) of pharmaceuticals. Policies however, are not static… (more)

Subjects/Keywords: pharmaceuticals; consumer advertising; drug promotion

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APA (6th Edition):

Hogue, M. (2013). Pharmaceutical promotion and consumers: unpacking the assumptions. (Doctoral Dissertation). University of Newcastle. Retrieved from http://hdl.handle.net/1959.13/937246

Chicago Manual of Style (16th Edition):

Hogue, Marie-Clare. “Pharmaceutical promotion and consumers: unpacking the assumptions.” 2013. Doctoral Dissertation, University of Newcastle. Accessed October 27, 2020. http://hdl.handle.net/1959.13/937246.

MLA Handbook (7th Edition):

Hogue, Marie-Clare. “Pharmaceutical promotion and consumers: unpacking the assumptions.” 2013. Web. 27 Oct 2020.

Vancouver:

Hogue M. Pharmaceutical promotion and consumers: unpacking the assumptions. [Internet] [Doctoral dissertation]. University of Newcastle; 2013. [cited 2020 Oct 27]. Available from: http://hdl.handle.net/1959.13/937246.

Council of Science Editors:

Hogue M. Pharmaceutical promotion and consumers: unpacking the assumptions. [Doctoral Dissertation]. University of Newcastle; 2013. Available from: http://hdl.handle.net/1959.13/937246

5. Freire, Tânia Raquel Matos. Advertising in new media : internship in dutchy design.

Degree: 2013, Instituto Politécnico de Castelo Branco

Relatório de Estágio apresentado à Escola Superior de Artes Aplicadas do Instituto Politécnico de Castelo Branco e Faculdade de Arquitectura Universidade Técnica de Lisboa para… (more)

Subjects/Keywords: Advertising; Brand; Communication; Consumer; Media

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APA (6th Edition):

Freire, T. R. M. (2013). Advertising in new media : internship in dutchy design. (Thesis). Instituto Politécnico de Castelo Branco. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipcb.pt:10400.11/1770

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Freire, Tânia Raquel Matos. “Advertising in new media : internship in dutchy design.” 2013. Thesis, Instituto Politécnico de Castelo Branco. Accessed October 27, 2020. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipcb.pt:10400.11/1770.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Freire, Tânia Raquel Matos. “Advertising in new media : internship in dutchy design.” 2013. Web. 27 Oct 2020.

Vancouver:

Freire TRM. Advertising in new media : internship in dutchy design. [Internet] [Thesis]. Instituto Politécnico de Castelo Branco; 2013. [cited 2020 Oct 27]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipcb.pt:10400.11/1770.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Freire TRM. Advertising in new media : internship in dutchy design. [Thesis]. Instituto Politécnico de Castelo Branco; 2013. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipcb.pt:10400.11/1770

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Georgia

6. Brison, Natasha Teericoach. Measuring consumer advertising deception.

Degree: 2015, University of Georgia

 The aim of this study was to further both the theoretical conceptualization and the empirical validation of a consumer advertising deception research model. Conceptually, it… (more)

Subjects/Keywords: Advertising Effectiveness; Consumer Deception; Regulation

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APA (6th Edition):

Brison, N. T. (2015). Measuring consumer advertising deception. (Thesis). University of Georgia. Retrieved from http://hdl.handle.net/10724/32530

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Brison, Natasha Teericoach. “Measuring consumer advertising deception.” 2015. Thesis, University of Georgia. Accessed October 27, 2020. http://hdl.handle.net/10724/32530.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Brison, Natasha Teericoach. “Measuring consumer advertising deception.” 2015. Web. 27 Oct 2020.

Vancouver:

Brison NT. Measuring consumer advertising deception. [Internet] [Thesis]. University of Georgia; 2015. [cited 2020 Oct 27]. Available from: http://hdl.handle.net/10724/32530.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Brison NT. Measuring consumer advertising deception. [Thesis]. University of Georgia; 2015. Available from: http://hdl.handle.net/10724/32530

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Florida

7. Kim, Jinsoo. The Role of Affect and Cognition in the Impact of Positive/Negative Online Consumer Reviews on Brand Attitude and Purchase Intention.

Degree: PhD, Mass Communication - Journalism and Communications, 2012, University of Florida

 Along with the prosperity of the Internet, WOM (or eWOM) has become one of the most powerful forces emerging in marketing today as it is… (more)

Subjects/Keywords: Advertising research; Cognition; Consumer advertising; Consumer attitudes; Consumer behavior; Consumer information; Consumer research; Marketing; Modeling; Psychological attitudes; wom

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kim, J. (2012). The Role of Affect and Cognition in the Impact of Positive/Negative Online Consumer Reviews on Brand Attitude and Purchase Intention. (Doctoral Dissertation). University of Florida. Retrieved from https://ufdc.ufl.edu/UFE0044089

Chicago Manual of Style (16th Edition):

Kim, Jinsoo. “The Role of Affect and Cognition in the Impact of Positive/Negative Online Consumer Reviews on Brand Attitude and Purchase Intention.” 2012. Doctoral Dissertation, University of Florida. Accessed October 27, 2020. https://ufdc.ufl.edu/UFE0044089.

MLA Handbook (7th Edition):

Kim, Jinsoo. “The Role of Affect and Cognition in the Impact of Positive/Negative Online Consumer Reviews on Brand Attitude and Purchase Intention.” 2012. Web. 27 Oct 2020.

Vancouver:

Kim J. The Role of Affect and Cognition in the Impact of Positive/Negative Online Consumer Reviews on Brand Attitude and Purchase Intention. [Internet] [Doctoral dissertation]. University of Florida; 2012. [cited 2020 Oct 27]. Available from: https://ufdc.ufl.edu/UFE0044089.

Council of Science Editors:

Kim J. The Role of Affect and Cognition in the Impact of Positive/Negative Online Consumer Reviews on Brand Attitude and Purchase Intention. [Doctoral Dissertation]. University of Florida; 2012. Available from: https://ufdc.ufl.edu/UFE0044089


University of Florida

8. Jarvinen,Vilma J. Exploring Marketing Insight A Content Analysis of Jay Chiat Awards for Strategic Excellence 2003-2010.

Degree: M.Adv., Advertising - Journalism and Communications, 2011, University of Florida

 This content analysis of 31 gold-winning Jay Chiat Awards for Strategic Excellence provides operational definitions of marketing insights, where to find and what to do… (more)

Subjects/Keywords: Advertising research; Awards; Brands; Consumer advertising; Consumer behavior; Consumer research; Financial risk; Insight; Marketing; Popular culture; advertising  – insight  – marketing  – planning  – strategy

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

J, J. (2011). Exploring Marketing Insight A Content Analysis of Jay Chiat Awards for Strategic Excellence 2003-2010. (Masters Thesis). University of Florida. Retrieved from https://ufdc.ufl.edu/UFE0043151

Chicago Manual of Style (16th Edition):

J, Jarvinen,Vilma. “Exploring Marketing Insight A Content Analysis of Jay Chiat Awards for Strategic Excellence 2003-2010.” 2011. Masters Thesis, University of Florida. Accessed October 27, 2020. https://ufdc.ufl.edu/UFE0043151.

MLA Handbook (7th Edition):

J, Jarvinen,Vilma. “Exploring Marketing Insight A Content Analysis of Jay Chiat Awards for Strategic Excellence 2003-2010.” 2011. Web. 27 Oct 2020.

Vancouver:

J J. Exploring Marketing Insight A Content Analysis of Jay Chiat Awards for Strategic Excellence 2003-2010. [Internet] [Masters thesis]. University of Florida; 2011. [cited 2020 Oct 27]. Available from: https://ufdc.ufl.edu/UFE0043151.

Council of Science Editors:

J J. Exploring Marketing Insight A Content Analysis of Jay Chiat Awards for Strategic Excellence 2003-2010. [Masters Thesis]. University of Florida; 2011. Available from: https://ufdc.ufl.edu/UFE0043151


University of Nairobi

9. Oira, Caleb, R. Consumer Perceptions Towards Short Message Service Advertising Among Kenyan University Students .

Degree: 2016, University of Nairobi

 This study aims to explore and conceptualize the factors influencing consumer perceptions towards SMS advertising campaigns and to cognize the usage and insight of Kenyan… (more)

Subjects/Keywords: Consumer Perceptions Towards Short Message Service Advertising

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APA (6th Edition):

Oira, Caleb, R. (2016). Consumer Perceptions Towards Short Message Service Advertising Among Kenyan University Students . (Thesis). University of Nairobi. Retrieved from http://hdl.handle.net/11295/98518

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Oira, Caleb, R. “Consumer Perceptions Towards Short Message Service Advertising Among Kenyan University Students .” 2016. Thesis, University of Nairobi. Accessed October 27, 2020. http://hdl.handle.net/11295/98518.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Oira, Caleb, R. “Consumer Perceptions Towards Short Message Service Advertising Among Kenyan University Students .” 2016. Web. 27 Oct 2020.

Vancouver:

Oira, Caleb R. Consumer Perceptions Towards Short Message Service Advertising Among Kenyan University Students . [Internet] [Thesis]. University of Nairobi; 2016. [cited 2020 Oct 27]. Available from: http://hdl.handle.net/11295/98518.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Oira, Caleb R. Consumer Perceptions Towards Short Message Service Advertising Among Kenyan University Students . [Thesis]. University of Nairobi; 2016. Available from: http://hdl.handle.net/11295/98518

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

10. Nielsen, Mille. The influence of product type, humour type, brand attitude, and gender on humour effectiveness in ads.

Degree: 2015, RCAAP

JEL classification system M31 – Marketing M37 – Advertising

Humour is a growing trend in today’s marketing sphere. Despite the increasing number of managers approaching… (more)

Subjects/Keywords: Marketing; Consumer behaviour; Advertising; Humour in advertisements

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APA (6th Edition):

Nielsen, M. (2015). The influence of product type, humour type, brand attitude, and gender on humour effectiveness in ads. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/11129

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Nielsen, Mille. “The influence of product type, humour type, brand attitude, and gender on humour effectiveness in ads.” 2015. Thesis, RCAAP. Accessed October 27, 2020. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/11129.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Nielsen, Mille. “The influence of product type, humour type, brand attitude, and gender on humour effectiveness in ads.” 2015. Web. 27 Oct 2020.

Vancouver:

Nielsen M. The influence of product type, humour type, brand attitude, and gender on humour effectiveness in ads. [Internet] [Thesis]. RCAAP; 2015. [cited 2020 Oct 27]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/11129.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Nielsen M. The influence of product type, humour type, brand attitude, and gender on humour effectiveness in ads. [Thesis]. RCAAP; 2015. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/11129

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

11. Goreczny, Damian. On Brands and How They Are Adapted to Today’s Market.

Degree: 2013, , School of Planning and Media Design

The main focus of this thesis is to study the efforts that marketers, companies, PR1- and advertising agencies are making in order to successfully… (more)

Subjects/Keywords: Brand Identity; Branding; Marketing; Advertising; New Consumer

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APA (6th Edition):

Goreczny, D. (2013). On Brands and How They Are Adapted to Today’s Market. (Thesis). , School of Planning and Media Design. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:bth-5427

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Goreczny, Damian. “On Brands and How They Are Adapted to Today’s Market.” 2013. Thesis, , School of Planning and Media Design. Accessed October 27, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-5427.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Goreczny, Damian. “On Brands and How They Are Adapted to Today’s Market.” 2013. Web. 27 Oct 2020.

Vancouver:

Goreczny D. On Brands and How They Are Adapted to Today’s Market. [Internet] [Thesis]. , School of Planning and Media Design; 2013. [cited 2020 Oct 27]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:bth-5427.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Goreczny D. On Brands and How They Are Adapted to Today’s Market. [Thesis]. , School of Planning and Media Design; 2013. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:bth-5427

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Illinois – Urbana-Champaign

12. Hu, Xiaohan. The golden touch: how screen touches influence product attitude and purchase intention.

Degree: MS, Advertising, 2016, University of Illinois – Urbana-Champaign

 The widespread usage of touch screen devices such as smartphones and tablets has changed how people interact with mediated information. The physical action of touch… (more)

Subjects/Keywords: Touch interface; Advertising; Consumer behavior; Online Shopping

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hu, X. (2016). The golden touch: how screen touches influence product attitude and purchase intention. (Thesis). University of Illinois – Urbana-Champaign. Retrieved from http://hdl.handle.net/2142/90841

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hu, Xiaohan. “The golden touch: how screen touches influence product attitude and purchase intention.” 2016. Thesis, University of Illinois – Urbana-Champaign. Accessed October 27, 2020. http://hdl.handle.net/2142/90841.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hu, Xiaohan. “The golden touch: how screen touches influence product attitude and purchase intention.” 2016. Web. 27 Oct 2020.

Vancouver:

Hu X. The golden touch: how screen touches influence product attitude and purchase intention. [Internet] [Thesis]. University of Illinois – Urbana-Champaign; 2016. [cited 2020 Oct 27]. Available from: http://hdl.handle.net/2142/90841.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hu X. The golden touch: how screen touches influence product attitude and purchase intention. [Thesis]. University of Illinois – Urbana-Champaign; 2016. Available from: http://hdl.handle.net/2142/90841

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Texas Tech University

13. Larson, Eric M. The use of the in-flight video and its advertising effects.

Degree: Mass Communications, 1996, Texas Tech University

 In recent years, an airline's in-flight video has become a medium mcreasingly used to advertise to airline consumers. This popularity is a result of a… (more)

Subjects/Keywords: Consumer behavior; Advertising

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APA (6th Edition):

Larson, E. M. (1996). The use of the in-flight video and its advertising effects. (Thesis). Texas Tech University. Retrieved from http://hdl.handle.net/2346/11323

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Larson, Eric M. “The use of the in-flight video and its advertising effects.” 1996. Thesis, Texas Tech University. Accessed October 27, 2020. http://hdl.handle.net/2346/11323.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Larson, Eric M. “The use of the in-flight video and its advertising effects.” 1996. Web. 27 Oct 2020.

Vancouver:

Larson EM. The use of the in-flight video and its advertising effects. [Internet] [Thesis]. Texas Tech University; 1996. [cited 2020 Oct 27]. Available from: http://hdl.handle.net/2346/11323.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Larson EM. The use of the in-flight video and its advertising effects. [Thesis]. Texas Tech University; 1996. Available from: http://hdl.handle.net/2346/11323

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Massey University

14. Lynch, Nicky. The effects of likeability on consumers' choice behaviour.

Degree: Masterate of Business Studies, 2001, Massey University

 The persuasive abilities of advertising and therefore, advertising effectiveness, have been discussed extensively in advertising literature. In particular, the components that make an advertisement effective… (more)

Subjects/Keywords: Consumer behavior; Advertising

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APA (6th Edition):

Lynch, N. (2001). The effects of likeability on consumers' choice behaviour. (Masters Thesis). Massey University. Retrieved from http://hdl.handle.net/10179/10209

Chicago Manual of Style (16th Edition):

Lynch, Nicky. “The effects of likeability on consumers' choice behaviour.” 2001. Masters Thesis, Massey University. Accessed October 27, 2020. http://hdl.handle.net/10179/10209.

MLA Handbook (7th Edition):

Lynch, Nicky. “The effects of likeability on consumers' choice behaviour.” 2001. Web. 27 Oct 2020.

Vancouver:

Lynch N. The effects of likeability on consumers' choice behaviour. [Internet] [Masters thesis]. Massey University; 2001. [cited 2020 Oct 27]. Available from: http://hdl.handle.net/10179/10209.

Council of Science Editors:

Lynch N. The effects of likeability on consumers' choice behaviour. [Masters Thesis]. Massey University; 2001. Available from: http://hdl.handle.net/10179/10209


Rutgers University

15. Gao, Cixiu. Pricing, competition, and welfare in the supermarket retail industry: theory and empirics.

Degree: PhD, Economics, 2014, Rutgers University

The dissertation comprises three essays that investigate market performance and seller behavior in the supermarket retail industry. The first essay empirically examines welfare effects of… (more)

Subjects/Keywords: Supermarkets; Pricing; Consumer behavior; Advertising – Food

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APA (6th Edition):

Gao, C. (2014). Pricing, competition, and welfare in the supermarket retail industry: theory and empirics. (Doctoral Dissertation). Rutgers University. Retrieved from https://rucore.libraries.rutgers.edu/rutgers-lib/45694/

Chicago Manual of Style (16th Edition):

Gao, Cixiu. “Pricing, competition, and welfare in the supermarket retail industry: theory and empirics.” 2014. Doctoral Dissertation, Rutgers University. Accessed October 27, 2020. https://rucore.libraries.rutgers.edu/rutgers-lib/45694/.

MLA Handbook (7th Edition):

Gao, Cixiu. “Pricing, competition, and welfare in the supermarket retail industry: theory and empirics.” 2014. Web. 27 Oct 2020.

Vancouver:

Gao C. Pricing, competition, and welfare in the supermarket retail industry: theory and empirics. [Internet] [Doctoral dissertation]. Rutgers University; 2014. [cited 2020 Oct 27]. Available from: https://rucore.libraries.rutgers.edu/rutgers-lib/45694/.

Council of Science Editors:

Gao C. Pricing, competition, and welfare in the supermarket retail industry: theory and empirics. [Doctoral Dissertation]. Rutgers University; 2014. Available from: https://rucore.libraries.rutgers.edu/rutgers-lib/45694/


University of Texas – Austin

16. Flowers, Jason Jerome. The influence of adult attachment style and advertising appeals on consumer brand attachment and measures of advertising effectiveness.

Degree: PhD, Advertising, 2015, University of Texas – Austin

 The relationship consumers form with products and brands is well researched. Products provide consumers with a way to create a sense of stability, comfort and… (more)

Subjects/Keywords: Advertising; Consumer psychology; Message framing; Branding

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APA (6th Edition):

Flowers, J. J. (2015). The influence of adult attachment style and advertising appeals on consumer brand attachment and measures of advertising effectiveness. (Doctoral Dissertation). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/32890

Chicago Manual of Style (16th Edition):

Flowers, Jason Jerome. “The influence of adult attachment style and advertising appeals on consumer brand attachment and measures of advertising effectiveness.” 2015. Doctoral Dissertation, University of Texas – Austin. Accessed October 27, 2020. http://hdl.handle.net/2152/32890.

MLA Handbook (7th Edition):

Flowers, Jason Jerome. “The influence of adult attachment style and advertising appeals on consumer brand attachment and measures of advertising effectiveness.” 2015. Web. 27 Oct 2020.

Vancouver:

Flowers JJ. The influence of adult attachment style and advertising appeals on consumer brand attachment and measures of advertising effectiveness. [Internet] [Doctoral dissertation]. University of Texas – Austin; 2015. [cited 2020 Oct 27]. Available from: http://hdl.handle.net/2152/32890.

Council of Science Editors:

Flowers JJ. The influence of adult attachment style and advertising appeals on consumer brand attachment and measures of advertising effectiveness. [Doctoral Dissertation]. University of Texas – Austin; 2015. Available from: http://hdl.handle.net/2152/32890

17. Juel, Bente. Man kan inte springa ifrån ödet och inte annonserna : En kvalitativ fokusgruppsstudie i hur konsumenter uppfattar värdet av annonser på sociala medier.

Degree: Business and Economic Studies, 2019, University of Gävle

  Sammanfattning Titel: ” Man kan inte springa ifrån ödet och inte annonserna ”- En kvalitativ fokusgruppsstudie i hur konsumenter uppfattar värdet av annonser på… (more)

Subjects/Keywords: consumer attitudes; consumer value; ads on Facebook; social network advertising; Facebook advertising ; Business Administration; Företagsekonomi

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APA (6th Edition):

Juel, B. (2019). Man kan inte springa ifrån ödet och inte annonserna : En kvalitativ fokusgruppsstudie i hur konsumenter uppfattar värdet av annonser på sociala medier. (Thesis). University of Gävle. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-30920

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Juel, Bente. “Man kan inte springa ifrån ödet och inte annonserna : En kvalitativ fokusgruppsstudie i hur konsumenter uppfattar värdet av annonser på sociala medier.” 2019. Thesis, University of Gävle. Accessed October 27, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-30920.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Juel, Bente. “Man kan inte springa ifrån ödet och inte annonserna : En kvalitativ fokusgruppsstudie i hur konsumenter uppfattar värdet av annonser på sociala medier.” 2019. Web. 27 Oct 2020.

Vancouver:

Juel B. Man kan inte springa ifrån ödet och inte annonserna : En kvalitativ fokusgruppsstudie i hur konsumenter uppfattar värdet av annonser på sociala medier. [Internet] [Thesis]. University of Gävle; 2019. [cited 2020 Oct 27]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-30920.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Juel B. Man kan inte springa ifrån ödet och inte annonserna : En kvalitativ fokusgruppsstudie i hur konsumenter uppfattar värdet av annonser på sociala medier. [Thesis]. University of Gävle; 2019. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-30920

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Florida Atlantic University

18. Van Nice, Kara. User Behavior Modeling in Online Display Advertising.

Degree: MS, 2018, Florida Atlantic University

Online display advertising intends to find the best match between advertise- ment (ad) campaigns and online users, conditioned by user specific contexts such as geographic… (more)

Subjects/Keywords: Consumer behavior; Advertising campaigns – Data processing; Internet advertising

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APA (6th Edition):

Van Nice, K. (2018). User Behavior Modeling in Online Display Advertising. (Masters Thesis). Florida Atlantic University. Retrieved from http://fau.digital.flvc.org/islandora/object/fau:40869

Chicago Manual of Style (16th Edition):

Van Nice, Kara. “User Behavior Modeling in Online Display Advertising.” 2018. Masters Thesis, Florida Atlantic University. Accessed October 27, 2020. http://fau.digital.flvc.org/islandora/object/fau:40869.

MLA Handbook (7th Edition):

Van Nice, Kara. “User Behavior Modeling in Online Display Advertising.” 2018. Web. 27 Oct 2020.

Vancouver:

Van Nice K. User Behavior Modeling in Online Display Advertising. [Internet] [Masters thesis]. Florida Atlantic University; 2018. [cited 2020 Oct 27]. Available from: http://fau.digital.flvc.org/islandora/object/fau:40869.

Council of Science Editors:

Van Nice K. User Behavior Modeling in Online Display Advertising. [Masters Thesis]. Florida Atlantic University; 2018. Available from: http://fau.digital.flvc.org/islandora/object/fau:40869


University of Georgia

19. Han, Kyoo-Hoon. The effects of dispositional and situational attributions on evaluative responses to noncelebrity testimonial advertising.

Degree: 2014, University of Georgia

 Testimonial advertising has been widely used to convey brand recommendations using an endorser or a group of endorsers on behalf of the advertiser. This type… (more)

Subjects/Keywords: Product Endorsement; Testimonial Advertising; Attribution; Consumer Attitude; Advertising Effectiveness

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Han, K. (2014). The effects of dispositional and situational attributions on evaluative responses to noncelebrity testimonial advertising. (Thesis). University of Georgia. Retrieved from http://hdl.handle.net/10724/22121

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Han, Kyoo-Hoon. “The effects of dispositional and situational attributions on evaluative responses to noncelebrity testimonial advertising.” 2014. Thesis, University of Georgia. Accessed October 27, 2020. http://hdl.handle.net/10724/22121.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Han, Kyoo-Hoon. “The effects of dispositional and situational attributions on evaluative responses to noncelebrity testimonial advertising.” 2014. Web. 27 Oct 2020.

Vancouver:

Han K. The effects of dispositional and situational attributions on evaluative responses to noncelebrity testimonial advertising. [Internet] [Thesis]. University of Georgia; 2014. [cited 2020 Oct 27]. Available from: http://hdl.handle.net/10724/22121.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Han K. The effects of dispositional and situational attributions on evaluative responses to noncelebrity testimonial advertising. [Thesis]. University of Georgia; 2014. Available from: http://hdl.handle.net/10724/22121

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Canterbury

20. Surovaya, Ekaterina. Exposure effects of consumer-generated advertising on audience attitudes, recall and behavioural intentions.

Degree: PhD, Management, 2015, University of Canterbury

 Over the past decade, the networked information environment has increased consumers’ autonomy and brought radical change to the advertising industry. Now individual consumers can reach… (more)

Subjects/Keywords: Consumer-generated advertising; CGA; co-creation; advertising effectiveness

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APA (6th Edition):

Surovaya, E. (2015). Exposure effects of consumer-generated advertising on audience attitudes, recall and behavioural intentions. (Doctoral Dissertation). University of Canterbury. Retrieved from http://dx.doi.org/10.26021/5218

Chicago Manual of Style (16th Edition):

Surovaya, Ekaterina. “Exposure effects of consumer-generated advertising on audience attitudes, recall and behavioural intentions.” 2015. Doctoral Dissertation, University of Canterbury. Accessed October 27, 2020. http://dx.doi.org/10.26021/5218.

MLA Handbook (7th Edition):

Surovaya, Ekaterina. “Exposure effects of consumer-generated advertising on audience attitudes, recall and behavioural intentions.” 2015. Web. 27 Oct 2020.

Vancouver:

Surovaya E. Exposure effects of consumer-generated advertising on audience attitudes, recall and behavioural intentions. [Internet] [Doctoral dissertation]. University of Canterbury; 2015. [cited 2020 Oct 27]. Available from: http://dx.doi.org/10.26021/5218.

Council of Science Editors:

Surovaya E. Exposure effects of consumer-generated advertising on audience attitudes, recall and behavioural intentions. [Doctoral Dissertation]. University of Canterbury; 2015. Available from: http://dx.doi.org/10.26021/5218


University of Minnesota

21. Darmawan, Ida. Unbranded Vs. Branded Direct-To-Consumer Advertising (Dtca) Using Social Media Influencers: Examining The Effects Of Message Type And Disclosure.

Degree: MA, Mass Communication, 2020, University of Minnesota

 Social media influencer (SMI) advertising is a recent tactic conducted by pharmaceutical companies to promote a disease or a prescription drug directly to consumers. This… (more)

Subjects/Keywords: direct-to-consumer advertising; drug advertising; influencer marketing

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APA (6th Edition):

Darmawan, I. (2020). Unbranded Vs. Branded Direct-To-Consumer Advertising (Dtca) Using Social Media Influencers: Examining The Effects Of Message Type And Disclosure. (Masters Thesis). University of Minnesota. Retrieved from http://hdl.handle.net/11299/214985

Chicago Manual of Style (16th Edition):

Darmawan, Ida. “Unbranded Vs. Branded Direct-To-Consumer Advertising (Dtca) Using Social Media Influencers: Examining The Effects Of Message Type And Disclosure.” 2020. Masters Thesis, University of Minnesota. Accessed October 27, 2020. http://hdl.handle.net/11299/214985.

MLA Handbook (7th Edition):

Darmawan, Ida. “Unbranded Vs. Branded Direct-To-Consumer Advertising (Dtca) Using Social Media Influencers: Examining The Effects Of Message Type And Disclosure.” 2020. Web. 27 Oct 2020.

Vancouver:

Darmawan I. Unbranded Vs. Branded Direct-To-Consumer Advertising (Dtca) Using Social Media Influencers: Examining The Effects Of Message Type And Disclosure. [Internet] [Masters thesis]. University of Minnesota; 2020. [cited 2020 Oct 27]. Available from: http://hdl.handle.net/11299/214985.

Council of Science Editors:

Darmawan I. Unbranded Vs. Branded Direct-To-Consumer Advertising (Dtca) Using Social Media Influencers: Examining The Effects Of Message Type And Disclosure. [Masters Thesis]. University of Minnesota; 2020. Available from: http://hdl.handle.net/11299/214985


Penn State University

22. Applequist, Janelle. A Mixed-methods Approach Toward Primetime Television Direct-to-consumer Advertising: Pharmaceutical Fetishism and Critical Analyses of the Commercial Discourse of Health Care.

Degree: 2015, Penn State University

 Direct-to-consumer advertising (DTCA) includes any promotional materials (i.e., print advertisements, televised ads, websites, etc.) for prescription drugs that target a consumer audience. Brand association with… (more)

Subjects/Keywords: Direct-to-Consumer Advertising; DTCA; pharmaceutical advertising; critical advertising studies; pharmaceutical fetishism

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APA (6th Edition):

Applequist, J. (2015). A Mixed-methods Approach Toward Primetime Television Direct-to-consumer Advertising: Pharmaceutical Fetishism and Critical Analyses of the Commercial Discourse of Health Care. (Thesis). Penn State University. Retrieved from https://submit-etda.libraries.psu.edu/catalog/23847

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Applequist, Janelle. “A Mixed-methods Approach Toward Primetime Television Direct-to-consumer Advertising: Pharmaceutical Fetishism and Critical Analyses of the Commercial Discourse of Health Care.” 2015. Thesis, Penn State University. Accessed October 27, 2020. https://submit-etda.libraries.psu.edu/catalog/23847.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Applequist, Janelle. “A Mixed-methods Approach Toward Primetime Television Direct-to-consumer Advertising: Pharmaceutical Fetishism and Critical Analyses of the Commercial Discourse of Health Care.” 2015. Web. 27 Oct 2020.

Vancouver:

Applequist J. A Mixed-methods Approach Toward Primetime Television Direct-to-consumer Advertising: Pharmaceutical Fetishism and Critical Analyses of the Commercial Discourse of Health Care. [Internet] [Thesis]. Penn State University; 2015. [cited 2020 Oct 27]. Available from: https://submit-etda.libraries.psu.edu/catalog/23847.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Applequist J. A Mixed-methods Approach Toward Primetime Television Direct-to-consumer Advertising: Pharmaceutical Fetishism and Critical Analyses of the Commercial Discourse of Health Care. [Thesis]. Penn State University; 2015. Available from: https://submit-etda.libraries.psu.edu/catalog/23847

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Penn State University

23. Williams, Marlon L. Essays on Two Sources of Market Imperfections: Consumer Search Costs and Consumer Myopia.

Degree: 2013, Penn State University

 The dissertation comprises three self-contained essays in the general field of industrial organization, and focuses on two sources of market imperfections: Consumer search costs in… (more)

Subjects/Keywords: Consumer search cost; advertising; non-informative advertising; dynamic advertising; overdraft services; myopic consumers

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APA (6th Edition):

Williams, M. L. (2013). Essays on Two Sources of Market Imperfections: Consumer Search Costs and Consumer Myopia. (Thesis). Penn State University. Retrieved from https://submit-etda.libraries.psu.edu/catalog/19230

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Williams, Marlon L. “Essays on Two Sources of Market Imperfections: Consumer Search Costs and Consumer Myopia.” 2013. Thesis, Penn State University. Accessed October 27, 2020. https://submit-etda.libraries.psu.edu/catalog/19230.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Williams, Marlon L. “Essays on Two Sources of Market Imperfections: Consumer Search Costs and Consumer Myopia.” 2013. Web. 27 Oct 2020.

Vancouver:

Williams ML. Essays on Two Sources of Market Imperfections: Consumer Search Costs and Consumer Myopia. [Internet] [Thesis]. Penn State University; 2013. [cited 2020 Oct 27]. Available from: https://submit-etda.libraries.psu.edu/catalog/19230.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Williams ML. Essays on Two Sources of Market Imperfections: Consumer Search Costs and Consumer Myopia. [Thesis]. Penn State University; 2013. Available from: https://submit-etda.libraries.psu.edu/catalog/19230

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Adelaide

24. Sim, Ming Qing Ervin. The value of online advertising: exploring the effects of advertisements on consumer perceptions of media vehicle value.

Degree: 2016, University of Adelaide

 In the current media environment, consumers have access to a wide variety of content at little to no monetary cost, with many content providers having… (more)

Subjects/Keywords: online advertising value; advertising interactivity; advertising execution quality; website value; consumer motivations for website use

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APA (6th Edition):

Sim, M. Q. E. (2016). The value of online advertising: exploring the effects of advertisements on consumer perceptions of media vehicle value. (Thesis). University of Adelaide. Retrieved from http://hdl.handle.net/2440/103573

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Sim, Ming Qing Ervin. “The value of online advertising: exploring the effects of advertisements on consumer perceptions of media vehicle value.” 2016. Thesis, University of Adelaide. Accessed October 27, 2020. http://hdl.handle.net/2440/103573.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Sim, Ming Qing Ervin. “The value of online advertising: exploring the effects of advertisements on consumer perceptions of media vehicle value.” 2016. Web. 27 Oct 2020.

Vancouver:

Sim MQE. The value of online advertising: exploring the effects of advertisements on consumer perceptions of media vehicle value. [Internet] [Thesis]. University of Adelaide; 2016. [cited 2020 Oct 27]. Available from: http://hdl.handle.net/2440/103573.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sim MQE. The value of online advertising: exploring the effects of advertisements on consumer perceptions of media vehicle value. [Thesis]. University of Adelaide; 2016. Available from: http://hdl.handle.net/2440/103573

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Toronto

25. Kwon, Jun Bum. ESSAYS IN ADVERTISING MESSAGES, MASS MEDIA, AND PRODUCT POSITIONING.

Degree: PhD, 2017, University of Toronto

 In my dissertation, I apply emerging big data methodologies to measure the effects of advertising content and detect potential product segments. First, I explore whether… (more)

Subjects/Keywords: Advertising Message; Comparative Advertising; Consumer Search; Social-issue Advertising; Topic Model; Topological Data Analysis; 0338

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APA (6th Edition):

Kwon, J. B. (2017). ESSAYS IN ADVERTISING MESSAGES, MASS MEDIA, AND PRODUCT POSITIONING. (Doctoral Dissertation). University of Toronto. Retrieved from http://hdl.handle.net/1807/80724

Chicago Manual of Style (16th Edition):

Kwon, Jun Bum. “ESSAYS IN ADVERTISING MESSAGES, MASS MEDIA, AND PRODUCT POSITIONING.” 2017. Doctoral Dissertation, University of Toronto. Accessed October 27, 2020. http://hdl.handle.net/1807/80724.

MLA Handbook (7th Edition):

Kwon, Jun Bum. “ESSAYS IN ADVERTISING MESSAGES, MASS MEDIA, AND PRODUCT POSITIONING.” 2017. Web. 27 Oct 2020.

Vancouver:

Kwon JB. ESSAYS IN ADVERTISING MESSAGES, MASS MEDIA, AND PRODUCT POSITIONING. [Internet] [Doctoral dissertation]. University of Toronto; 2017. [cited 2020 Oct 27]. Available from: http://hdl.handle.net/1807/80724.

Council of Science Editors:

Kwon JB. ESSAYS IN ADVERTISING MESSAGES, MASS MEDIA, AND PRODUCT POSITIONING. [Doctoral Dissertation]. University of Toronto; 2017. Available from: http://hdl.handle.net/1807/80724


University of Florida

26. Rhee, Eun Soo. Defining the Prototype Analysis of Luxury Brand Advertising Message and Creative Strategy.

Degree: PhD, Mass Communication - Journalism and Communications, 2011, University of Florida

 The current study aimed to understand the characteristics of luxury brand and consumers? aspiration through analyzing advertising. Through the analysis of magazine advertisements of luxury… (more)

Subjects/Keywords: Advertising research; Automobiles; Brand image; Brands; Consumer advertising; Consumer research; Content analysis; Luxury goods; Magazines; Marketing; advertising  – brand  – creative  – luxury  – message

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APA (6th Edition):

Rhee, E. S. (2011). Defining the Prototype Analysis of Luxury Brand Advertising Message and Creative Strategy. (Doctoral Dissertation). University of Florida. Retrieved from https://ufdc.ufl.edu/UFE0043324

Chicago Manual of Style (16th Edition):

Rhee, Eun Soo. “Defining the Prototype Analysis of Luxury Brand Advertising Message and Creative Strategy.” 2011. Doctoral Dissertation, University of Florida. Accessed October 27, 2020. https://ufdc.ufl.edu/UFE0043324.

MLA Handbook (7th Edition):

Rhee, Eun Soo. “Defining the Prototype Analysis of Luxury Brand Advertising Message and Creative Strategy.” 2011. Web. 27 Oct 2020.

Vancouver:

Rhee ES. Defining the Prototype Analysis of Luxury Brand Advertising Message and Creative Strategy. [Internet] [Doctoral dissertation]. University of Florida; 2011. [cited 2020 Oct 27]. Available from: https://ufdc.ufl.edu/UFE0043324.

Council of Science Editors:

Rhee ES. Defining the Prototype Analysis of Luxury Brand Advertising Message and Creative Strategy. [Doctoral Dissertation]. University of Florida; 2011. Available from: https://ufdc.ufl.edu/UFE0043324


University of Florida

27. Ju, Ilyoung. Brand Distinctiveness Vs. Brand Differentiation a Consumer Perspective.

Degree: M.Adv., Advertising - Journalism and Communications, 2013, University of Florida

 Brand distinctiveness becomes an important concept in brand studies, however, few studies exist. In this study, online survey was conducted to identify contributing factors to… (more)

Subjects/Keywords: Advertising campaigns; Advertising research; Brand differentiation; Brands; Commercials; Consumer advertising; Consumer research; Marketing; Television commercials; Toothpaste; brand  – differentiation  – distinctiveness

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ju, I. (2013). Brand Distinctiveness Vs. Brand Differentiation a Consumer Perspective. (Masters Thesis). University of Florida. Retrieved from https://ufdc.ufl.edu/UFE0045964

Chicago Manual of Style (16th Edition):

Ju, Ilyoung. “Brand Distinctiveness Vs. Brand Differentiation a Consumer Perspective.” 2013. Masters Thesis, University of Florida. Accessed October 27, 2020. https://ufdc.ufl.edu/UFE0045964.

MLA Handbook (7th Edition):

Ju, Ilyoung. “Brand Distinctiveness Vs. Brand Differentiation a Consumer Perspective.” 2013. Web. 27 Oct 2020.

Vancouver:

Ju I. Brand Distinctiveness Vs. Brand Differentiation a Consumer Perspective. [Internet] [Masters thesis]. University of Florida; 2013. [cited 2020 Oct 27]. Available from: https://ufdc.ufl.edu/UFE0045964.

Council of Science Editors:

Ju I. Brand Distinctiveness Vs. Brand Differentiation a Consumer Perspective. [Masters Thesis]. University of Florida; 2013. Available from: https://ufdc.ufl.edu/UFE0045964


Vilnius University

28. Žak, Inga. Lauko reklamos poveikis vartotojų poreikių suvokimui.

Degree: Master, 2014, Vilnius University

DARBO SANTRAUKA Nors lauko reklama, laikoma viena seniausių reklamos skleidimo būdų, tačiau Lietuvoje, sparčiai ėmė plėtotis, tik pastarąjį dešimtmetį. Iki 1994 metų, kai susikūrė pirmosios… (more)

Subjects/Keywords: Outdoor advertisement; Advertising impact on consumer; Consumer needs perception

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APA (6th Edition):

Žak, Inga. (2014). Lauko reklamos poveikis vartotojų poreikių suvokimui. (Masters Thesis). Vilnius University. Retrieved from http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2009~D_20140626_183754-63412 ;

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Chicago Manual of Style (16th Edition):

Žak, Inga. “Lauko reklamos poveikis vartotojų poreikių suvokimui.” 2014. Masters Thesis, Vilnius University. Accessed October 27, 2020. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2009~D_20140626_183754-63412 ;.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

MLA Handbook (7th Edition):

Žak, Inga. “Lauko reklamos poveikis vartotojų poreikių suvokimui.” 2014. Web. 27 Oct 2020.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Vancouver:

Žak, Inga. Lauko reklamos poveikis vartotojų poreikių suvokimui. [Internet] [Masters thesis]. Vilnius University; 2014. [cited 2020 Oct 27]. Available from: http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2009~D_20140626_183754-63412 ;.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Council of Science Editors:

Žak, Inga. Lauko reklamos poveikis vartotojų poreikių suvokimui. [Masters Thesis]. Vilnius University; 2014. Available from: http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2009~D_20140626_183754-63412 ;

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete


University of Florida

29. Kim, Dae-Hee. Effects of Popularity Appeals in Advertising on Attitudes toward Brands the Moderating Role of Product and Consumer Characteristics.

Degree: PhD, Mass Communication - Journalism and Communications, 2012, University of Florida

 This dissertation investigates the effects of popularity messages, which are frequently used in advertising, but remains under-explored in academic studies. Previous literature on cue utilization… (more)

Subjects/Keywords: Advertising campaigns; Advertising research; Brands; Conformity; Consumer advertising; Consumer attitudes; Consumer research; Perception tests; Psychological attitudes; Uniqueness; advertising  – appeal  – attitude  – brand  – conformity  – popularity  – uniqueness

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kim, D. (2012). Effects of Popularity Appeals in Advertising on Attitudes toward Brands the Moderating Role of Product and Consumer Characteristics. (Doctoral Dissertation). University of Florida. Retrieved from https://ufdc.ufl.edu/UFE0044823

Chicago Manual of Style (16th Edition):

Kim, Dae-Hee. “Effects of Popularity Appeals in Advertising on Attitudes toward Brands the Moderating Role of Product and Consumer Characteristics.” 2012. Doctoral Dissertation, University of Florida. Accessed October 27, 2020. https://ufdc.ufl.edu/UFE0044823.

MLA Handbook (7th Edition):

Kim, Dae-Hee. “Effects of Popularity Appeals in Advertising on Attitudes toward Brands the Moderating Role of Product and Consumer Characteristics.” 2012. Web. 27 Oct 2020.

Vancouver:

Kim D. Effects of Popularity Appeals in Advertising on Attitudes toward Brands the Moderating Role of Product and Consumer Characteristics. [Internet] [Doctoral dissertation]. University of Florida; 2012. [cited 2020 Oct 27]. Available from: https://ufdc.ufl.edu/UFE0044823.

Council of Science Editors:

Kim D. Effects of Popularity Appeals in Advertising on Attitudes toward Brands the Moderating Role of Product and Consumer Characteristics. [Doctoral Dissertation]. University of Florida; 2012. Available from: https://ufdc.ufl.edu/UFE0044823


University of Florida

30. Jang, Wonseok. Consumers’ Information-Processing Model for Sport Web Advertisement Sport Event Value-Orientation and Consumer Involvement Perspective.

Degree: MS, Sport Management - Tourism, Recreation, and Sport Management, 2012, University of Florida

 Advertisers put significant effort into selecting message strategy that persuasive their target group more effectively based on consumers’ psychological preferences. The purpose of this study… (more)

Subjects/Keywords: Advertising research; Consumer advertising; Consumer attitudes; Consumer behavior; Consumer information; Consumer research; Golf; Marketing; Sporting events; Websites; creative-strategy  – dual-process  – involvement  – message-appeal  – planning-model  – value-orientation

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Jang, W. (2012). Consumers’ Information-Processing Model for Sport Web Advertisement Sport Event Value-Orientation and Consumer Involvement Perspective. (Masters Thesis). University of Florida. Retrieved from https://ufdc.ufl.edu/UFE0044279

Chicago Manual of Style (16th Edition):

Jang, Wonseok. “Consumers’ Information-Processing Model for Sport Web Advertisement Sport Event Value-Orientation and Consumer Involvement Perspective.” 2012. Masters Thesis, University of Florida. Accessed October 27, 2020. https://ufdc.ufl.edu/UFE0044279.

MLA Handbook (7th Edition):

Jang, Wonseok. “Consumers’ Information-Processing Model for Sport Web Advertisement Sport Event Value-Orientation and Consumer Involvement Perspective.” 2012. Web. 27 Oct 2020.

Vancouver:

Jang W. Consumers’ Information-Processing Model for Sport Web Advertisement Sport Event Value-Orientation and Consumer Involvement Perspective. [Internet] [Masters thesis]. University of Florida; 2012. [cited 2020 Oct 27]. Available from: https://ufdc.ufl.edu/UFE0044279.

Council of Science Editors:

Jang W. Consumers’ Information-Processing Model for Sport Web Advertisement Sport Event Value-Orientation and Consumer Involvement Perspective. [Masters Thesis]. University of Florida; 2012. Available from: https://ufdc.ufl.edu/UFE0044279

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