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You searched for subject:(Consumer Brand relationship). Showing records 1 – 30 of 44 total matches.

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1. Nielsen, Anders Juul. The consumer-brand relationship paradox.

Degree: 2015, RCAAP

JEL classification system M30 - General M31 – Marketing

This study attempts to investigate and understand the unexplored paradoxical intersection between a relationship-oriented marketing philosophy… (more)

Subjects/Keywords: Relationship marketing; Consumer-brand relationships; Consumer-brand relationship paradox

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Nielsen, A. J. (2015). The consumer-brand relationship paradox. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/11116

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Nielsen, Anders Juul. “The consumer-brand relationship paradox.” 2015. Thesis, RCAAP. Accessed July 17, 2019. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/11116.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Nielsen, Anders Juul. “The consumer-brand relationship paradox.” 2015. Web. 17 Jul 2019.

Vancouver:

Nielsen AJ. The consumer-brand relationship paradox. [Internet] [Thesis]. RCAAP; 2015. [cited 2019 Jul 17]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/11116.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Nielsen AJ. The consumer-brand relationship paradox. [Thesis]. RCAAP; 2015. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/11116

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Guelph

2. Shabaga, Rebecca. Predicting Persistence: An Examination of Two Critical Indicators of Brand Relationship Strength .

Degree: 2013, University of Guelph

 The current research argues that brand commitment, a multidimensional construct consisting of brand attachment, long-term orientation, and intent to persist, is a better indicator of… (more)

Subjects/Keywords: consumer brand relationships; brand relationship; brand attachment; brand commitment

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APA (6th Edition):

Shabaga, R. (2013). Predicting Persistence: An Examination of Two Critical Indicators of Brand Relationship Strength . (Thesis). University of Guelph. Retrieved from https://atrium.lib.uoguelph.ca/xmlui/handle/10214/7298

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Shabaga, Rebecca. “Predicting Persistence: An Examination of Two Critical Indicators of Brand Relationship Strength .” 2013. Thesis, University of Guelph. Accessed July 17, 2019. https://atrium.lib.uoguelph.ca/xmlui/handle/10214/7298.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Shabaga, Rebecca. “Predicting Persistence: An Examination of Two Critical Indicators of Brand Relationship Strength .” 2013. Web. 17 Jul 2019.

Vancouver:

Shabaga R. Predicting Persistence: An Examination of Two Critical Indicators of Brand Relationship Strength . [Internet] [Thesis]. University of Guelph; 2013. [cited 2019 Jul 17]. Available from: https://atrium.lib.uoguelph.ca/xmlui/handle/10214/7298.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Shabaga R. Predicting Persistence: An Examination of Two Critical Indicators of Brand Relationship Strength . [Thesis]. University of Guelph; 2013. Available from: https://atrium.lib.uoguelph.ca/xmlui/handle/10214/7298

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Louisiana State University

3. Foster, Jamye. Conceptualizing the consumer-brand relationship as a truly dyadic process.

Degree: PhD, Marketing, 2009, Louisiana State University

 The consumer-brand relationship (CBR) has gained interest in recent years, but as currently conceptualized, it is limited to a parasocial relationship where the role of… (more)

Subjects/Keywords: consumer-brand relationship; relationship marketing; branding; customer relationship; transactional interaction; dyadic relationship; social interaction; consumer-brand interaction; consumer behavior

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APA (6th Edition):

Foster, J. (2009). Conceptualizing the consumer-brand relationship as a truly dyadic process. (Doctoral Dissertation). Louisiana State University. Retrieved from etd-01262010-125830 ; https://digitalcommons.lsu.edu/gradschool_dissertations/782

Chicago Manual of Style (16th Edition):

Foster, Jamye. “Conceptualizing the consumer-brand relationship as a truly dyadic process.” 2009. Doctoral Dissertation, Louisiana State University. Accessed July 17, 2019. etd-01262010-125830 ; https://digitalcommons.lsu.edu/gradschool_dissertations/782.

MLA Handbook (7th Edition):

Foster, Jamye. “Conceptualizing the consumer-brand relationship as a truly dyadic process.” 2009. Web. 17 Jul 2019.

Vancouver:

Foster J. Conceptualizing the consumer-brand relationship as a truly dyadic process. [Internet] [Doctoral dissertation]. Louisiana State University; 2009. [cited 2019 Jul 17]. Available from: etd-01262010-125830 ; https://digitalcommons.lsu.edu/gradschool_dissertations/782.

Council of Science Editors:

Foster J. Conceptualizing the consumer-brand relationship as a truly dyadic process. [Doctoral Dissertation]. Louisiana State University; 2009. Available from: etd-01262010-125830 ; https://digitalcommons.lsu.edu/gradschool_dissertations/782


Queensland University of Technology

4. Zhang, Jie (Olivia). The exploration of consumer power in online brand communities : a comparison case study in Australia and China.

Degree: 2008, Queensland University of Technology

 Aided by the development of information technology, the balance of power in the market place is rapidly shifting from marketers towards consumers and nowhere is… (more)

Subjects/Keywords: consumer power; online brand community; relationship marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Zhang, J. (. (2008). The exploration of consumer power in online brand communities : a comparison case study in Australia and China. (Thesis). Queensland University of Technology. Retrieved from https://eprints.qut.edu.au/26373/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Zhang, Jie (Olivia). “The exploration of consumer power in online brand communities : a comparison case study in Australia and China.” 2008. Thesis, Queensland University of Technology. Accessed July 17, 2019. https://eprints.qut.edu.au/26373/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Zhang, Jie (Olivia). “The exploration of consumer power in online brand communities : a comparison case study in Australia and China.” 2008. Web. 17 Jul 2019.

Vancouver:

Zhang J(. The exploration of consumer power in online brand communities : a comparison case study in Australia and China. [Internet] [Thesis]. Queensland University of Technology; 2008. [cited 2019 Jul 17]. Available from: https://eprints.qut.edu.au/26373/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Zhang J(. The exploration of consumer power in online brand communities : a comparison case study in Australia and China. [Thesis]. Queensland University of Technology; 2008. Available from: https://eprints.qut.edu.au/26373/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


RMIT University

5. Wilson, B. An investigation into three consumer constructs: explaining the nature of relations influencing brand relationship quality.

Degree: 2011, RMIT University

 Understanding brands and consumer brand relationships is imperative in contemporary marketing practice. Corporations recognise the need to protect and grow brand equities. From an internal… (more)

Subjects/Keywords: Fields of Research; Brand relationship quality; brand personality; consumer involvement

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wilson, B. (2011). An investigation into three consumer constructs: explaining the nature of relations influencing brand relationship quality. (Thesis). RMIT University. Retrieved from http://researchbank.rmit.edu.au/view/rmit:160083

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wilson, B. “An investigation into three consumer constructs: explaining the nature of relations influencing brand relationship quality.” 2011. Thesis, RMIT University. Accessed July 17, 2019. http://researchbank.rmit.edu.au/view/rmit:160083.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wilson, B. “An investigation into three consumer constructs: explaining the nature of relations influencing brand relationship quality.” 2011. Web. 17 Jul 2019.

Vancouver:

Wilson B. An investigation into three consumer constructs: explaining the nature of relations influencing brand relationship quality. [Internet] [Thesis]. RMIT University; 2011. [cited 2019 Jul 17]. Available from: http://researchbank.rmit.edu.au/view/rmit:160083.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wilson B. An investigation into three consumer constructs: explaining the nature of relations influencing brand relationship quality. [Thesis]. RMIT University; 2011. Available from: http://researchbank.rmit.edu.au/view/rmit:160083

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Texas – Austin

6. Choi, Dong Won. The impact of brand role on advertising effectiveness : the moderating role of message's regulatory focus.

Degree: Advertising, 2014, University of Texas – Austin

 While past research has revealed diverse forms of relationships between consumers and brands similar to those of interpersonal relationships, this research focuses on the perspective… (more)

Subjects/Keywords: Consumer-brand relationship; Brand role; Regulatory focus; Message framing; Advertising effectiveness

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Choi, D. W. (2014). The impact of brand role on advertising effectiveness : the moderating role of message's regulatory focus. (Thesis). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/25771

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Choi, Dong Won. “The impact of brand role on advertising effectiveness : the moderating role of message's regulatory focus.” 2014. Thesis, University of Texas – Austin. Accessed July 17, 2019. http://hdl.handle.net/2152/25771.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Choi, Dong Won. “The impact of brand role on advertising effectiveness : the moderating role of message's regulatory focus.” 2014. Web. 17 Jul 2019.

Vancouver:

Choi DW. The impact of brand role on advertising effectiveness : the moderating role of message's regulatory focus. [Internet] [Thesis]. University of Texas – Austin; 2014. [cited 2019 Jul 17]. Available from: http://hdl.handle.net/2152/25771.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Choi DW. The impact of brand role on advertising effectiveness : the moderating role of message's regulatory focus. [Thesis]. University of Texas – Austin; 2014. Available from: http://hdl.handle.net/2152/25771

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Vilnius University

7. Martišiūtė, Sandra. Vartotojų lojalumo ugdymo sprendimai.

Degree: Master, 2014, Vilnius University

Darbe teoriniu lygmeniu išanalizuoti ir apibendrinti sprendimai, ugdantys vartotojų lojalumą, parengtas vartotojų lojalumo ugdymo struktūrinis modelis ir jis empiriškai patikrintas „Zara“ prekės ženklo pavyzdžiu. Pirmoje… (more)

Subjects/Keywords: Consumer loyalty; Satisfaction; Brand; Relationship marketing dimensions; Consumer demographic characteristics

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APA (6th Edition):

Martišiūtė, Sandra. (2014). Vartotojų lojalumo ugdymo sprendimai. (Masters Thesis). Vilnius University. Retrieved from http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20141223_182159-36711 ;

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Chicago Manual of Style (16th Edition):

Martišiūtė, Sandra. “Vartotojų lojalumo ugdymo sprendimai.” 2014. Masters Thesis, Vilnius University. Accessed July 17, 2019. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20141223_182159-36711 ;.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

MLA Handbook (7th Edition):

Martišiūtė, Sandra. “Vartotojų lojalumo ugdymo sprendimai.” 2014. Web. 17 Jul 2019.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Vancouver:

Martišiūtė, Sandra. Vartotojų lojalumo ugdymo sprendimai. [Internet] [Masters thesis]. Vilnius University; 2014. [cited 2019 Jul 17]. Available from: http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20141223_182159-36711 ;.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Council of Science Editors:

Martišiūtė, Sandra. Vartotojų lojalumo ugdymo sprendimai. [Masters Thesis]. Vilnius University; 2014. Available from: http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20141223_182159-36711 ;

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete


University of Texas – Austin

8. Kim, Eunice Eun-Sil. Consumer engagement and relationship building in social media : the effects of consumer self-determination and social relatedness.

Degree: Advertising, 2014, University of Texas – Austin

 With the continuing growth of consumer participation in brand activities in social media, social media marketers and researchers have sought to tap into consumer engagement… (more)

Subjects/Keywords: Consumer engagement; Consumer-brand relationship; Self-determination; Social relatedness; Social media

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kim, E. E. (2014). Consumer engagement and relationship building in social media : the effects of consumer self-determination and social relatedness. (Thesis). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/25878

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kim, Eunice Eun-Sil. “Consumer engagement and relationship building in social media : the effects of consumer self-determination and social relatedness.” 2014. Thesis, University of Texas – Austin. Accessed July 17, 2019. http://hdl.handle.net/2152/25878.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kim, Eunice Eun-Sil. “Consumer engagement and relationship building in social media : the effects of consumer self-determination and social relatedness.” 2014. Web. 17 Jul 2019.

Vancouver:

Kim EE. Consumer engagement and relationship building in social media : the effects of consumer self-determination and social relatedness. [Internet] [Thesis]. University of Texas – Austin; 2014. [cited 2019 Jul 17]. Available from: http://hdl.handle.net/2152/25878.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kim EE. Consumer engagement and relationship building in social media : the effects of consumer self-determination and social relatedness. [Thesis]. University of Texas – Austin; 2014. Available from: http://hdl.handle.net/2152/25878

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

9. Chang, Hsiao-ti. Itâs so nice of fans: The Research of Relationship Investment of Facebook Fan Page.

Degree: Master, Institute of Marketing Communication, 2016, NSYSU

 Social networking sites (SNS) deeply influence humanâs lives and change the ways of consumption of products and brands. In Taiwan, Facebook has become the most… (more)

Subjects/Keywords: Facebook fan page; relationship investment model; advertising value; consumer-brand relationship; brand image

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APA (6th Edition):

Chang, H. (2016). Itâs so nice of fans: The Research of Relationship Investment of Facebook Fan Page. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0708116-153122

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chang, Hsiao-ti. “Itâs so nice of fans: The Research of Relationship Investment of Facebook Fan Page.” 2016. Thesis, NSYSU. Accessed July 17, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0708116-153122.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chang, Hsiao-ti. “Itâs so nice of fans: The Research of Relationship Investment of Facebook Fan Page.” 2016. Web. 17 Jul 2019.

Vancouver:

Chang H. Itâs so nice of fans: The Research of Relationship Investment of Facebook Fan Page. [Internet] [Thesis]. NSYSU; 2016. [cited 2019 Jul 17]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0708116-153122.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chang H. Itâs so nice of fans: The Research of Relationship Investment of Facebook Fan Page. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0708116-153122

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Jönköping University

10. Löfgren, Ludvig. Service Brand Avoidance : A qualitative study of the drivers in the service industry.

Degree: Marketing and Logistics, 2016, Jönköping University

  Abstract Background <img src="file:///page3image5064" /> <img src="file:///page3image5488" /> <img src="file:///page3image5648" /> <img src="file:///page3image5808" /> <img src="file:///page3image6232" /> <img src="file:///page3image6392" /> Branding is a significant asset… (more)

Subjects/Keywords: Service Brand Avoidance; Brand Avoidance; Consumer Behaviour; Anti-Consumption; Brand Relationship; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Löfgren, L. (2016). Service Brand Avoidance : A qualitative study of the drivers in the service industry. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30270

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Löfgren, Ludvig. “Service Brand Avoidance : A qualitative study of the drivers in the service industry.” 2016. Thesis, Jönköping University. Accessed July 17, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30270.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Löfgren, Ludvig. “Service Brand Avoidance : A qualitative study of the drivers in the service industry.” 2016. Web. 17 Jul 2019.

Vancouver:

Löfgren L. Service Brand Avoidance : A qualitative study of the drivers in the service industry. [Internet] [Thesis]. Jönköping University; 2016. [cited 2019 Jul 17]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30270.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Löfgren L. Service Brand Avoidance : A qualitative study of the drivers in the service industry. [Thesis]. Jönköping University; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30270

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

11. Blandina, Alexander. Can you hear me now? The moderating effects of procedural justice within consumer-brand relationships.

Degree: PhD, 2018, University of New Hampshire

Consumer-brand relationships have led consumers to expect fair outcomes (i.e., distributive justice) consistent with their relationship norms with a brand. Deviation from these norms produced… (more)

Subjects/Keywords: Consumer-Brand Relationship; Consumer Loyalty; Consumer Trust; Procedural Justice; Marketing; Cognitive psychology; Social psychology

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Blandina, A. (2018). Can you hear me now? The moderating effects of procedural justice within consumer-brand relationships. (Doctoral Dissertation). University of New Hampshire. Retrieved from https://scholars.unh.edu/dissertation/2395

Chicago Manual of Style (16th Edition):

Blandina, Alexander. “Can you hear me now? The moderating effects of procedural justice within consumer-brand relationships.” 2018. Doctoral Dissertation, University of New Hampshire. Accessed July 17, 2019. https://scholars.unh.edu/dissertation/2395.

MLA Handbook (7th Edition):

Blandina, Alexander. “Can you hear me now? The moderating effects of procedural justice within consumer-brand relationships.” 2018. Web. 17 Jul 2019.

Vancouver:

Blandina A. Can you hear me now? The moderating effects of procedural justice within consumer-brand relationships. [Internet] [Doctoral dissertation]. University of New Hampshire; 2018. [cited 2019 Jul 17]. Available from: https://scholars.unh.edu/dissertation/2395.

Council of Science Editors:

Blandina A. Can you hear me now? The moderating effects of procedural justice within consumer-brand relationships. [Doctoral Dissertation]. University of New Hampshire; 2018. Available from: https://scholars.unh.edu/dissertation/2395


Linnaeus University

12. Sheri, Sindi. Video Brand Storytelling, The Rise of Content Marketing : A qualitative study exploring the antecedents of brand perceptions.

Degree: Marketing, 2017, Linnaeus University

  Purpose: The purpose of this study is to explore video brand storytelling’s affect on the antecedents of brand perceptions. Design/Methodology/Approach: This study has a… (more)

Subjects/Keywords: video brand storytelling; brand perceptions; antecedents; emotions; brand information; consumer-brand relationship; brand meaning; brand experience; brand-story connection; qualitative.; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Sheri, S. (2017). Video Brand Storytelling, The Rise of Content Marketing : A qualitative study exploring the antecedents of brand perceptions. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-69395

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Sheri, Sindi. “Video Brand Storytelling, The Rise of Content Marketing : A qualitative study exploring the antecedents of brand perceptions.” 2017. Thesis, Linnaeus University. Accessed July 17, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-69395.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Sheri, Sindi. “Video Brand Storytelling, The Rise of Content Marketing : A qualitative study exploring the antecedents of brand perceptions.” 2017. Web. 17 Jul 2019.

Vancouver:

Sheri S. Video Brand Storytelling, The Rise of Content Marketing : A qualitative study exploring the antecedents of brand perceptions. [Internet] [Thesis]. Linnaeus University; 2017. [cited 2019 Jul 17]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-69395.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sheri S. Video Brand Storytelling, The Rise of Content Marketing : A qualitative study exploring the antecedents of brand perceptions. [Thesis]. Linnaeus University; 2017. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-69395

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Western Ontario

13. Khamitov, Mansur. Two Essays on the Link between Consumer-Brand Relationships and Customer Brand Loyalty.

Degree: 2018, University of Western Ontario

 Customer brand loyalty is one of the most important concepts to consumer researchers and marketing practitioners. A considerable amount of research over the last 20… (more)

Subjects/Keywords: Consumer-Brand Relationship; Customer Brand Loyalty; Branding; Meta-Analysis; Empirical Generalizations; Country Differences; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Khamitov, M. (2018). Two Essays on the Link between Consumer-Brand Relationships and Customer Brand Loyalty. (Thesis). University of Western Ontario. Retrieved from https://ir.lib.uwo.ca/etd/5375

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Khamitov, Mansur. “Two Essays on the Link between Consumer-Brand Relationships and Customer Brand Loyalty.” 2018. Thesis, University of Western Ontario. Accessed July 17, 2019. https://ir.lib.uwo.ca/etd/5375.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Khamitov, Mansur. “Two Essays on the Link between Consumer-Brand Relationships and Customer Brand Loyalty.” 2018. Web. 17 Jul 2019.

Vancouver:

Khamitov M. Two Essays on the Link between Consumer-Brand Relationships and Customer Brand Loyalty. [Internet] [Thesis]. University of Western Ontario; 2018. [cited 2019 Jul 17]. Available from: https://ir.lib.uwo.ca/etd/5375.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Khamitov M. Two Essays on the Link between Consumer-Brand Relationships and Customer Brand Loyalty. [Thesis]. University of Western Ontario; 2018. Available from: https://ir.lib.uwo.ca/etd/5375

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Washington State University

14. [No author]. US-Based Hotel Brand Personality .

Degree: 2015, Washington State University

Brand personality is integrated knowledge held by consumers about what a brand is and what a brand means to them. It is a critical notion… (more)

Subjects/Keywords: Business; Marketing; brand-consumer relationship; brand personality; business traveler; functional congruity; hotel category; self-congruity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

author], [. (2015). US-Based Hotel Brand Personality . (Thesis). Washington State University. Retrieved from http://hdl.handle.net/2376/5524

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

author], [No. “US-Based Hotel Brand Personality .” 2015. Thesis, Washington State University. Accessed July 17, 2019. http://hdl.handle.net/2376/5524.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

author], [No. “US-Based Hotel Brand Personality .” 2015. Web. 17 Jul 2019.

Vancouver:

author] [. US-Based Hotel Brand Personality . [Internet] [Thesis]. Washington State University; 2015. [cited 2019 Jul 17]. Available from: http://hdl.handle.net/2376/5524.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

author] [. US-Based Hotel Brand Personality . [Thesis]. Washington State University; 2015. Available from: http://hdl.handle.net/2376/5524

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Texas – Austin

15. Henry, Daniel D. Consumer-brand relationships and effective management of social media.

Degree: Advertising, 2010, University of Texas – Austin

Relationship marketing is an important part of the development of brands. The following report conceives the role of relationship marketing and how brands can use… (more)

Subjects/Keywords: Consumer-brand relationships; Relationship marketing; Social networks; Social media

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Henry, D. D. (2010). Consumer-brand relationships and effective management of social media. (Thesis). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/ETD-UT-2010-05-1497

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Henry, Daniel D. “Consumer-brand relationships and effective management of social media.” 2010. Thesis, University of Texas – Austin. Accessed July 17, 2019. http://hdl.handle.net/2152/ETD-UT-2010-05-1497.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Henry, Daniel D. “Consumer-brand relationships and effective management of social media.” 2010. Web. 17 Jul 2019.

Vancouver:

Henry DD. Consumer-brand relationships and effective management of social media. [Internet] [Thesis]. University of Texas – Austin; 2010. [cited 2019 Jul 17]. Available from: http://hdl.handle.net/2152/ETD-UT-2010-05-1497.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Henry DD. Consumer-brand relationships and effective management of social media. [Thesis]. University of Texas – Austin; 2010. Available from: http://hdl.handle.net/2152/ETD-UT-2010-05-1497

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Jönköping University

16. Ledin, Amanda; Norell, Linn. How Brand Relationship Affects Brand Forgiveness : A Qualitative Study within the Retail Industry in a Swedish Cultural Setting.

Degree: Business Administration, 2016, Jönköping University

  Purpose - Existing research of forgiveness has received substantial notice in the field of psychology. Nevertheless, less is known about forgiveness within a business… (more)

Subjects/Keywords: Brand Forgiveness; Brand Relationship; Consumer Forgiveness; Service Failures; Negative Publicity; Service Recovery; Forgiveness Strategies; Branding; Brand Management; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ledin, Amanda; Norell, L. (2016). How Brand Relationship Affects Brand Forgiveness : A Qualitative Study within the Retail Industry in a Swedish Cultural Setting. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30204

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ledin, Amanda; Norell, Linn. “How Brand Relationship Affects Brand Forgiveness : A Qualitative Study within the Retail Industry in a Swedish Cultural Setting.” 2016. Thesis, Jönköping University. Accessed July 17, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30204.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ledin, Amanda; Norell, Linn. “How Brand Relationship Affects Brand Forgiveness : A Qualitative Study within the Retail Industry in a Swedish Cultural Setting.” 2016. Web. 17 Jul 2019.

Vancouver:

Ledin, Amanda; Norell L. How Brand Relationship Affects Brand Forgiveness : A Qualitative Study within the Retail Industry in a Swedish Cultural Setting. [Internet] [Thesis]. Jönköping University; 2016. [cited 2019 Jul 17]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30204.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ledin, Amanda; Norell L. How Brand Relationship Affects Brand Forgiveness : A Qualitative Study within the Retail Industry in a Swedish Cultural Setting. [Thesis]. Jönköping University; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30204

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Karlstad University

17. Weerd, Jana. The Impact of User Comments on Consumer Brand Attitude : An Empirical Study of Different Facebook User Groups.

Degree: Karlstad Business School, 2016, Karlstad University

  Social Media has become an increasingly important part of people’s everyday life. With the rise of social networks, brands have discovered ways to use… (more)

Subjects/Keywords: Social Media; Brands; Brand Attitude; Brand Equity; Consumer-Brand Relationship; FGC; UGC; Digital Word-of-Mouth; Negative Comments

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Weerd, J. (2016). The Impact of User Comments on Consumer Brand Attitude : An Empirical Study of Different Facebook User Groups. (Thesis). Karlstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-43286

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Weerd, Jana. “The Impact of User Comments on Consumer Brand Attitude : An Empirical Study of Different Facebook User Groups.” 2016. Thesis, Karlstad University. Accessed July 17, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-43286.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Weerd, Jana. “The Impact of User Comments on Consumer Brand Attitude : An Empirical Study of Different Facebook User Groups.” 2016. Web. 17 Jul 2019.

Vancouver:

Weerd J. The Impact of User Comments on Consumer Brand Attitude : An Empirical Study of Different Facebook User Groups. [Internet] [Thesis]. Karlstad University; 2016. [cited 2019 Jul 17]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-43286.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Weerd J. The Impact of User Comments on Consumer Brand Attitude : An Empirical Study of Different Facebook User Groups. [Thesis]. Karlstad University; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-43286

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

18. Jaolis, Ferry. La relation franchisé-marque : une contribution stratégique dans la gestion de la relation franchise : Franchisee-brand relationship : a strategic contribution to franchise relationship management.

Degree: Docteur es, Sciences de Gestion, 2017, Aix Marseille Université

Introduire la marque, dans le cadre des relations de la franchise peut se révéler efficace si les pratiques du franchiseur pour influencer les décisions des… (more)

Subjects/Keywords: Relation franchisé-Marque; Relation consommateur-Marque; Bénéfices de la marque; Capital de la marque; Franchisee-Brand relationship; Consumer-Brand relationship; Brand benefits; Brand equity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Jaolis, F. (2017). La relation franchisé-marque : une contribution stratégique dans la gestion de la relation franchise : Franchisee-brand relationship : a strategic contribution to franchise relationship management. (Doctoral Dissertation). Aix Marseille Université. Retrieved from http://www.theses.fr/2017AIXM0140

Chicago Manual of Style (16th Edition):

Jaolis, Ferry. “La relation franchisé-marque : une contribution stratégique dans la gestion de la relation franchise : Franchisee-brand relationship : a strategic contribution to franchise relationship management.” 2017. Doctoral Dissertation, Aix Marseille Université. Accessed July 17, 2019. http://www.theses.fr/2017AIXM0140.

MLA Handbook (7th Edition):

Jaolis, Ferry. “La relation franchisé-marque : une contribution stratégique dans la gestion de la relation franchise : Franchisee-brand relationship : a strategic contribution to franchise relationship management.” 2017. Web. 17 Jul 2019.

Vancouver:

Jaolis F. La relation franchisé-marque : une contribution stratégique dans la gestion de la relation franchise : Franchisee-brand relationship : a strategic contribution to franchise relationship management. [Internet] [Doctoral dissertation]. Aix Marseille Université 2017. [cited 2019 Jul 17]. Available from: http://www.theses.fr/2017AIXM0140.

Council of Science Editors:

Jaolis F. La relation franchisé-marque : une contribution stratégique dans la gestion de la relation franchise : Franchisee-brand relationship : a strategic contribution to franchise relationship management. [Doctoral Dissertation]. Aix Marseille Université 2017. Available from: http://www.theses.fr/2017AIXM0140


NSYSU

19. Wang, Hsin-yi. The Bigger the Picture, the Better? Impacts of Product and Model Ratio and Brand-Consumer Relationship on Advertising Effectiveness.

Degree: Master, Business Management, 2016, NSYSU

 In advertising, visuals play an important role in catching consumer attention to promoted brands or products. Recent research suggests the importance of spatial arrangements of… (more)

Subjects/Keywords: brand-consumer relationship; advertising; product-model ratio; conceptual metaphor theory; processing fluency

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wang, H. (2016). The Bigger the Picture, the Better? Impacts of Product and Model Ratio and Brand-Consumer Relationship on Advertising Effectiveness. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0809116-075804

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wang, Hsin-yi. “The Bigger the Picture, the Better? Impacts of Product and Model Ratio and Brand-Consumer Relationship on Advertising Effectiveness.” 2016. Thesis, NSYSU. Accessed July 17, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0809116-075804.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wang, Hsin-yi. “The Bigger the Picture, the Better? Impacts of Product and Model Ratio and Brand-Consumer Relationship on Advertising Effectiveness.” 2016. Web. 17 Jul 2019.

Vancouver:

Wang H. The Bigger the Picture, the Better? Impacts of Product and Model Ratio and Brand-Consumer Relationship on Advertising Effectiveness. [Internet] [Thesis]. NSYSU; 2016. [cited 2019 Jul 17]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0809116-075804.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wang H. The Bigger the Picture, the Better? Impacts of Product and Model Ratio and Brand-Consumer Relationship on Advertising Effectiveness. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0809116-075804

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

20. GOH SOH YIN, INGE. The dimensions and forms of consumer-brand relationship: Conceptualization and empirical validation.

Degree: 2004, National University of Singapore

Subjects/Keywords: Consumer-brand relationship; dimensions; forms; validation

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

GOH SOH YIN, I. (2004). The dimensions and forms of consumer-brand relationship: Conceptualization and empirical validation. (Thesis). National University of Singapore. Retrieved from http://scholarbank.nus.edu.sg/handle/10635/14225

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

GOH SOH YIN, INGE. “The dimensions and forms of consumer-brand relationship: Conceptualization and empirical validation.” 2004. Thesis, National University of Singapore. Accessed July 17, 2019. http://scholarbank.nus.edu.sg/handle/10635/14225.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

GOH SOH YIN, INGE. “The dimensions and forms of consumer-brand relationship: Conceptualization and empirical validation.” 2004. Web. 17 Jul 2019.

Vancouver:

GOH SOH YIN I. The dimensions and forms of consumer-brand relationship: Conceptualization and empirical validation. [Internet] [Thesis]. National University of Singapore; 2004. [cited 2019 Jul 17]. Available from: http://scholarbank.nus.edu.sg/handle/10635/14225.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

GOH SOH YIN I. The dimensions and forms of consumer-brand relationship: Conceptualization and empirical validation. [Thesis]. National University of Singapore; 2004. Available from: http://scholarbank.nus.edu.sg/handle/10635/14225

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

21. Ventura, Daniela Filipa Antunes. O papel das redes sociais na fidelização dos clientes.

Degree: 2017, Instituto Politécnico do Porto

Esta versão contém as críticas e sugestões dos elementos do júri

As redes sociais são um importante meio de conecção com o mundo, de partilha… (more)

Subjects/Keywords: Social network; Consumer relationship; Brand trust; Brand loyalty; Redes sociais; Fidelização; Relacionamento com o consumidor; Confiança na marca; Gestão

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APA (6th Edition):

Ventura, D. F. A. (2017). O papel das redes sociais na fidelização dos clientes. (Thesis). Instituto Politécnico do Porto. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/11200

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ventura, Daniela Filipa Antunes. “O papel das redes sociais na fidelização dos clientes.” 2017. Thesis, Instituto Politécnico do Porto. Accessed July 17, 2019. https://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/11200.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ventura, Daniela Filipa Antunes. “O papel das redes sociais na fidelização dos clientes.” 2017. Web. 17 Jul 2019.

Vancouver:

Ventura DFA. O papel das redes sociais na fidelização dos clientes. [Internet] [Thesis]. Instituto Politécnico do Porto; 2017. [cited 2019 Jul 17]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/11200.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ventura DFA. O papel das redes sociais na fidelização dos clientes. [Thesis]. Instituto Politécnico do Porto; 2017. Available from: https://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/11200

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

22. Costa, Heloísa de Jesus. Building consumer-brand relationship through mobile marketing.

Degree: 2013, RCAAP

JEL Classification System: M31 – Marketing and M37 – Advertising

In an extremely competitive Era, in which the need of value creation for the clients… (more)

Subjects/Keywords: Mobile marketing; Consumer-brand relationship; Brand experience; Communication value; Relação consumidor-marca; Valor da comunicação; Experiência de marca

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Costa, H. d. J. (2013). Building consumer-brand relationship through mobile marketing. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/6806

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Costa, Heloísa de Jesus. “Building consumer-brand relationship through mobile marketing.” 2013. Thesis, RCAAP. Accessed July 17, 2019. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/6806.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Costa, Heloísa de Jesus. “Building consumer-brand relationship through mobile marketing.” 2013. Web. 17 Jul 2019.

Vancouver:

Costa HdJ. Building consumer-brand relationship through mobile marketing. [Internet] [Thesis]. RCAAP; 2013. [cited 2019 Jul 17]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/6806.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Costa HdJ. Building consumer-brand relationship through mobile marketing. [Thesis]. RCAAP; 2013. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/6806

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Georgia

23. Lin, Jia-Yun. Developing a bottom-line public relations model.

Degree: MA, Journalism and Mass Communication, 2010, University of Georgia

 The function and benefits of public relations to an organization have long been questioned by some CEOs. Although several past studies provide evidence of the… (more)

Subjects/Keywords: sustainable development; consumer relationship management (CRM); PR activities; organization reputation/brand image; behavioral intent; consumer satisfaction; customer service; repurchase behavior; consumer trust; consumer commitment/loyalty; consumer rel

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lin, J. (2010). Developing a bottom-line public relations model. (Masters Thesis). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/lin_jia-yun_201008_ma

Chicago Manual of Style (16th Edition):

Lin, Jia-Yun. “Developing a bottom-line public relations model.” 2010. Masters Thesis, University of Georgia. Accessed July 17, 2019. http://purl.galileo.usg.edu/uga_etd/lin_jia-yun_201008_ma.

MLA Handbook (7th Edition):

Lin, Jia-Yun. “Developing a bottom-line public relations model.” 2010. Web. 17 Jul 2019.

Vancouver:

Lin J. Developing a bottom-line public relations model. [Internet] [Masters thesis]. University of Georgia; 2010. [cited 2019 Jul 17]. Available from: http://purl.galileo.usg.edu/uga_etd/lin_jia-yun_201008_ma.

Council of Science Editors:

Lin J. Developing a bottom-line public relations model. [Masters Thesis]. University of Georgia; 2010. Available from: http://purl.galileo.usg.edu/uga_etd/lin_jia-yun_201008_ma

24. Pina, Lídia Silveira. The perception of active listening practice on social networks as a determinant of brand engagement.

Degree: 2017, RCAAP

M31, M49

A evolução da internet nos últimos anos levou a uma mudança no ambiente dos negócios, dando origem a uma infinidade de desafios e… (more)

Subjects/Keywords: Gestão de marketing; Consumidor; Marca; Rede social; Consumer-brand relationship; Social networks; Online consumer brand engagement; Active listening; Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Pina, L. S. (2017). The perception of active listening practice on social networks as a determinant of brand engagement. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/15432

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Pina, Lídia Silveira. “The perception of active listening practice on social networks as a determinant of brand engagement.” 2017. Thesis, RCAAP. Accessed July 17, 2019. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/15432.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Pina, Lídia Silveira. “The perception of active listening practice on social networks as a determinant of brand engagement.” 2017. Web. 17 Jul 2019.

Vancouver:

Pina LS. The perception of active listening practice on social networks as a determinant of brand engagement. [Internet] [Thesis]. RCAAP; 2017. [cited 2019 Jul 17]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/15432.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pina LS. The perception of active listening practice on social networks as a determinant of brand engagement. [Thesis]. RCAAP; 2017. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/15432

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Universidade do Rio Grande do Sul

25. Barcelos, Renato Hübner. A intimidade da marca nas mídias sociais : a influência de uma interação próxima e pessoal no comportamento dos clientes online.

Degree: 2015, Universidade do Rio Grande do Sul

 Esta tese explora um aspecto social específico da interação entre consumidores e marcas em mídias sociais, que é o nível de intimidade da marca. Este… (more)

Subjects/Keywords: Percepção do consumidor; Brand intimacy; Mídias sociais; Social media; Marketing eletrônico; Electronic marketing; Social commerce; Marketing de relacionamento; Consumer-brand relationship; Brand closeness; Facebook

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Barcelos, R. H. (2015). A intimidade da marca nas mídias sociais : a influência de uma interação próxima e pessoal no comportamento dos clientes online. (Thesis). Universidade do Rio Grande do Sul. Retrieved from http://hdl.handle.net/10183/127216

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Barcelos, Renato Hübner. “A intimidade da marca nas mídias sociais : a influência de uma interação próxima e pessoal no comportamento dos clientes online.” 2015. Thesis, Universidade do Rio Grande do Sul. Accessed July 17, 2019. http://hdl.handle.net/10183/127216.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Barcelos, Renato Hübner. “A intimidade da marca nas mídias sociais : a influência de uma interação próxima e pessoal no comportamento dos clientes online.” 2015. Web. 17 Jul 2019.

Vancouver:

Barcelos RH. A intimidade da marca nas mídias sociais : a influência de uma interação próxima e pessoal no comportamento dos clientes online. [Internet] [Thesis]. Universidade do Rio Grande do Sul; 2015. [cited 2019 Jul 17]. Available from: http://hdl.handle.net/10183/127216.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Barcelos RH. A intimidade da marca nas mídias sociais : a influência de uma interação próxima e pessoal no comportamento dos clientes online. [Thesis]. Universidade do Rio Grande do Sul; 2015. Available from: http://hdl.handle.net/10183/127216

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

26. Zeitoun, Valerie. Nouvelle perspective sur la relation marque-consommateur : la mécanique relationelle analysée à travers le prisme du théâtre : A new perspective on brand-consumer relationships : the mechanics of the relation as seen through the glass of theater.

Degree: Docteur es, Sciences de gestion, 2016, Paris 1

La relation marque‐consommateur telle qu’identifiée et formalisée par Fournier (1988) apparaît comme une problématique centrale du management de la marque tant d’un point de vue… (more)

Subjects/Keywords: Marque; Relation marque-consommateur; Structure narrative de la marque; Marque­‐ personnage; Légitimité de la marque; Intentionnalité de la marque; Brand; Consumer‐brand relationship; Brand narrative structure; Brand as a character; Brand legitimacy; Brand intentionality; 650

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Zeitoun, V. (2016). Nouvelle perspective sur la relation marque-consommateur : la mécanique relationelle analysée à travers le prisme du théâtre : A new perspective on brand-consumer relationships : the mechanics of the relation as seen through the glass of theater. (Doctoral Dissertation). Paris 1. Retrieved from http://www.theses.fr/2016PA01E005

Chicago Manual of Style (16th Edition):

Zeitoun, Valerie. “Nouvelle perspective sur la relation marque-consommateur : la mécanique relationelle analysée à travers le prisme du théâtre : A new perspective on brand-consumer relationships : the mechanics of the relation as seen through the glass of theater.” 2016. Doctoral Dissertation, Paris 1. Accessed July 17, 2019. http://www.theses.fr/2016PA01E005.

MLA Handbook (7th Edition):

Zeitoun, Valerie. “Nouvelle perspective sur la relation marque-consommateur : la mécanique relationelle analysée à travers le prisme du théâtre : A new perspective on brand-consumer relationships : the mechanics of the relation as seen through the glass of theater.” 2016. Web. 17 Jul 2019.

Vancouver:

Zeitoun V. Nouvelle perspective sur la relation marque-consommateur : la mécanique relationelle analysée à travers le prisme du théâtre : A new perspective on brand-consumer relationships : the mechanics of the relation as seen through the glass of theater. [Internet] [Doctoral dissertation]. Paris 1; 2016. [cited 2019 Jul 17]. Available from: http://www.theses.fr/2016PA01E005.

Council of Science Editors:

Zeitoun V. Nouvelle perspective sur la relation marque-consommateur : la mécanique relationelle analysée à travers le prisme du théâtre : A new perspective on brand-consumer relationships : the mechanics of the relation as seen through the glass of theater. [Doctoral Dissertation]. Paris 1; 2016. Available from: http://www.theses.fr/2016PA01E005

27. FARHAN, ALI. Customer relationship management in a fashion independent retailer environment; Operationalization and Application.

Degree: Swedish School of Textiles, 2014, University of Borås

The purpose of this study is to explore the different marketing techniques accessible to fashion independent retailers and aiming to strengthen their customer relationship(more)

Subjects/Keywords: Fashion independent retailers; customer relationship management; customer relationship; brand community; consumer; community; knowledge sharing; relationship building; community building; postmodernism; tribal marketing; people-to-people; service; dominant logic; Design; Design

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

FARHAN, A. (2014). Customer relationship management in a fashion independent retailer environment; Operationalization and Application. (Thesis). University of Borås. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17988

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

FARHAN, ALI. “Customer relationship management in a fashion independent retailer environment; Operationalization and Application.” 2014. Thesis, University of Borås. Accessed July 17, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17988.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

FARHAN, ALI. “Customer relationship management in a fashion independent retailer environment; Operationalization and Application.” 2014. Web. 17 Jul 2019.

Vancouver:

FARHAN A. Customer relationship management in a fashion independent retailer environment; Operationalization and Application. [Internet] [Thesis]. University of Borås; 2014. [cited 2019 Jul 17]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17988.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

FARHAN A. Customer relationship management in a fashion independent retailer environment; Operationalization and Application. [Thesis]. University of Borås; 2014. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17988

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Edith Cowan University

28. Shan, Hairong. A consumer-based brand equity model for the luxury and upscale hotel sector.

Degree: 2017, Edith Cowan University

 Luxury and upscale hotels, in common with businesses in other service industries and more broadly, seek to develop a strong brand that will contribute to… (more)

Subjects/Keywords: hotel; consumer-generated content; customer relationship management; CRM; trust; image congruence; brand advocacy; Hospitality Administration and Management; Marketing; Tourism and Travel

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Shan, H. (2017). A consumer-based brand equity model for the luxury and upscale hotel sector. (Thesis). Edith Cowan University. Retrieved from http://ro.ecu.edu.au/theses/1989

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Shan, Hairong. “A consumer-based brand equity model for the luxury and upscale hotel sector.” 2017. Thesis, Edith Cowan University. Accessed July 17, 2019. http://ro.ecu.edu.au/theses/1989.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Shan, Hairong. “A consumer-based brand equity model for the luxury and upscale hotel sector.” 2017. Web. 17 Jul 2019.

Vancouver:

Shan H. A consumer-based brand equity model for the luxury and upscale hotel sector. [Internet] [Thesis]. Edith Cowan University; 2017. [cited 2019 Jul 17]. Available from: http://ro.ecu.edu.au/theses/1989.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Shan H. A consumer-based brand equity model for the luxury and upscale hotel sector. [Thesis]. Edith Cowan University; 2017. Available from: http://ro.ecu.edu.au/theses/1989

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Halmstad University

29. Nilsson, Sofie. CRM via Facebook : En kvantitativ studie om den svenska millenniegenerationens uppfattning av företags CRM-aktiviteter via Facebook.

Degree: Engineering and Science, 2015, Halmstad University

  Problemområde Användningen av digitala sociala nätverk har under de senaste åren ökat och Facebook är det nätverk med flest anhängare över hela världen. Statistik… (more)

Subjects/Keywords: Social Media Marketing; the Millennium Generation; Facebook Marketing; Generation Y; CRM; Relationship Marketing; Brand Strategies; Consumer Behavior; SCRM

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Nilsson, S. (2015). CRM via Facebook : En kvantitativ studie om den svenska millenniegenerationens uppfattning av företags CRM-aktiviteter via Facebook. (Thesis). Halmstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-28510

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Nilsson, Sofie. “CRM via Facebook : En kvantitativ studie om den svenska millenniegenerationens uppfattning av företags CRM-aktiviteter via Facebook.” 2015. Thesis, Halmstad University. Accessed July 17, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-28510.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Nilsson, Sofie. “CRM via Facebook : En kvantitativ studie om den svenska millenniegenerationens uppfattning av företags CRM-aktiviteter via Facebook.” 2015. Web. 17 Jul 2019.

Vancouver:

Nilsson S. CRM via Facebook : En kvantitativ studie om den svenska millenniegenerationens uppfattning av företags CRM-aktiviteter via Facebook. [Internet] [Thesis]. Halmstad University; 2015. [cited 2019 Jul 17]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-28510.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Nilsson S. CRM via Facebook : En kvantitativ studie om den svenska millenniegenerationens uppfattning av företags CRM-aktiviteter via Facebook. [Thesis]. Halmstad University; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-28510

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of South Florida

30. Hill, Jayme Hill. The Impact of Emojis and Emoticons on Online Consumer Reviews, Perceived Company Response Quality, Brand Relationship, and Purchase Intent.

Degree: 2016, University of South Florida

 Several studies have examined the use of emoji and emoticons in computer mediated communication among peers and colleges but there is yet academic research on… (more)

Subjects/Keywords: Paralinguistic Cues; electronic Word of Mouth; Purchase Intent; Brand Relationship; Customer Satisfaction; Online Consumer Review; Marketing; Mass Communication

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hill, J. H. (2016). The Impact of Emojis and Emoticons on Online Consumer Reviews, Perceived Company Response Quality, Brand Relationship, and Purchase Intent. (Thesis). University of South Florida. Retrieved from https://scholarcommons.usf.edu/etd/6513

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hill, Jayme Hill. “The Impact of Emojis and Emoticons on Online Consumer Reviews, Perceived Company Response Quality, Brand Relationship, and Purchase Intent.” 2016. Thesis, University of South Florida. Accessed July 17, 2019. https://scholarcommons.usf.edu/etd/6513.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hill, Jayme Hill. “The Impact of Emojis and Emoticons on Online Consumer Reviews, Perceived Company Response Quality, Brand Relationship, and Purchase Intent.” 2016. Web. 17 Jul 2019.

Vancouver:

Hill JH. The Impact of Emojis and Emoticons on Online Consumer Reviews, Perceived Company Response Quality, Brand Relationship, and Purchase Intent. [Internet] [Thesis]. University of South Florida; 2016. [cited 2019 Jul 17]. Available from: https://scholarcommons.usf.edu/etd/6513.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hill JH. The Impact of Emojis and Emoticons on Online Consumer Reviews, Perceived Company Response Quality, Brand Relationship, and Purchase Intent. [Thesis]. University of South Florida; 2016. Available from: https://scholarcommons.usf.edu/etd/6513

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

[1] [2]

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