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You searched for subject:(Celebrity endorsement). Showing records 1 – 30 of 91 total matches.

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University of Texas – Austin

1. Choi, Jin-A. A cross-cultural examination of consumer responses to celebrity-endorsed advertisements.

Degree: MA, Advertising, 2014, University of Texas – Austin

Celebrity endorsements are popular advertising methods that are implemented globally. Despite the frequent use of celebrities as product endorsers, few studies, if any, examine the… (more)

Subjects/Keywords: Culture; Celebrity endorsement; Advertisement appraisals

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APA (6th Edition):

Choi, J. (2014). A cross-cultural examination of consumer responses to celebrity-endorsed advertisements. (Masters Thesis). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/25769

Chicago Manual of Style (16th Edition):

Choi, Jin-A. “A cross-cultural examination of consumer responses to celebrity-endorsed advertisements.” 2014. Masters Thesis, University of Texas – Austin. Accessed April 15, 2021. http://hdl.handle.net/2152/25769.

MLA Handbook (7th Edition):

Choi, Jin-A. “A cross-cultural examination of consumer responses to celebrity-endorsed advertisements.” 2014. Web. 15 Apr 2021.

Vancouver:

Choi J. A cross-cultural examination of consumer responses to celebrity-endorsed advertisements. [Internet] [Masters thesis]. University of Texas – Austin; 2014. [cited 2021 Apr 15]. Available from: http://hdl.handle.net/2152/25769.

Council of Science Editors:

Choi J. A cross-cultural examination of consumer responses to celebrity-endorsed advertisements. [Masters Thesis]. University of Texas – Austin; 2014. Available from: http://hdl.handle.net/2152/25769


Rochester Institute of Technology

2. Veras Victoria, Vanessa. Consistency and Inconsistency in Celebrity Endorsements.

Degree: MS, School of Communication (CLA), 2015, Rochester Institute of Technology

  The purpose of this study was to evaluate consumer attitudes towards brands when exposed to celebrity endorsements in cases where the personality of the… (more)

Subjects/Keywords: Brand; Brands; Celebrity; Identities; Product endorsement

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APA (6th Edition):

Veras Victoria, V. (2015). Consistency and Inconsistency in Celebrity Endorsements. (Masters Thesis). Rochester Institute of Technology. Retrieved from https://scholarworks.rit.edu/theses/8927

Chicago Manual of Style (16th Edition):

Veras Victoria, Vanessa. “Consistency and Inconsistency in Celebrity Endorsements.” 2015. Masters Thesis, Rochester Institute of Technology. Accessed April 15, 2021. https://scholarworks.rit.edu/theses/8927.

MLA Handbook (7th Edition):

Veras Victoria, Vanessa. “Consistency and Inconsistency in Celebrity Endorsements.” 2015. Web. 15 Apr 2021.

Vancouver:

Veras Victoria V. Consistency and Inconsistency in Celebrity Endorsements. [Internet] [Masters thesis]. Rochester Institute of Technology; 2015. [cited 2021 Apr 15]. Available from: https://scholarworks.rit.edu/theses/8927.

Council of Science Editors:

Veras Victoria V. Consistency and Inconsistency in Celebrity Endorsements. [Masters Thesis]. Rochester Institute of Technology; 2015. Available from: https://scholarworks.rit.edu/theses/8927


Anna University

3. Pugazhenthi A. Study on the influence of celebrity endorsement over the perception and purchase intention of college students;.

Degree: Influence of celebrity endorsement over the perception and purchase intention of college students, 2014, Anna University

Currently in India the use of celebrity advertising for companies has become a trend and also become a winning formula of corporate image building and… (more)

Subjects/Keywords:

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APA (6th Edition):

A, P. (2014). Study on the influence of celebrity endorsement over the perception and purchase intention of college students;. (Thesis). Anna University. Retrieved from http://shodhganga.inflibnet.ac.in/handle/10603/23075

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

A, Pugazhenthi. “Study on the influence of celebrity endorsement over the perception and purchase intention of college students;.” 2014. Thesis, Anna University. Accessed April 15, 2021. http://shodhganga.inflibnet.ac.in/handle/10603/23075.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

A, Pugazhenthi. “Study on the influence of celebrity endorsement over the perception and purchase intention of college students;.” 2014. Web. 15 Apr 2021.

Vancouver:

A P. Study on the influence of celebrity endorsement over the perception and purchase intention of college students;. [Internet] [Thesis]. Anna University; 2014. [cited 2021 Apr 15]. Available from: http://shodhganga.inflibnet.ac.in/handle/10603/23075.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

A P. Study on the influence of celebrity endorsement over the perception and purchase intention of college students;. [Thesis]. Anna University; 2014. Available from: http://shodhganga.inflibnet.ac.in/handle/10603/23075

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

4. Hamnström, Rebecca. “För mig är det varumärket och dess status som skapar värde” : En studie om vad en kändis bidrar med i marknadsföring för exklusiva varumärken riktad till män.

Degree: Business Studies, 2020, Södertörn University

  Advertisements are today a large part of our daily lives, making marketing increasingly complex and hard to navigate for companies seeking to catch our… (more)

Subjects/Keywords: Celebrity endorsement; Marketing; Desire; Business Administration; Företagsekonomi

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APA (6th Edition):

Hamnström, R. (2020). “För mig är det varumärket och dess status som skapar värde” : En studie om vad en kändis bidrar med i marknadsföring för exklusiva varumärken riktad till män. (Thesis). Södertörn University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-40993

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hamnström, Rebecca. ““För mig är det varumärket och dess status som skapar värde” : En studie om vad en kändis bidrar med i marknadsföring för exklusiva varumärken riktad till män.” 2020. Thesis, Södertörn University. Accessed April 15, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-40993.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hamnström, Rebecca. ““För mig är det varumärket och dess status som skapar värde” : En studie om vad en kändis bidrar med i marknadsföring för exklusiva varumärken riktad till män.” 2020. Web. 15 Apr 2021.

Vancouver:

Hamnström R. “För mig är det varumärket och dess status som skapar värde” : En studie om vad en kändis bidrar med i marknadsföring för exklusiva varumärken riktad till män. [Internet] [Thesis]. Södertörn University; 2020. [cited 2021 Apr 15]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-40993.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hamnström R. “För mig är det varumärket och dess status som skapar värde” : En studie om vad en kändis bidrar med i marknadsföring för exklusiva varumärken riktad till män. [Thesis]. Södertörn University; 2020. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-40993

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Stockholm University

5. Ekeroth, Alexandra Kirschner. Bakom reklamen : En kvalitativ bildanalys som studerar celebriteter som talespersoner för Head & Shoulders i tv-reklam.

Degree: Media Studies, 2014, Stockholm University

  Vi lever i en medievärld där vi ständigt möter bilder med syfte att påverka oss. Det är därmed viktigt att producera bland annat reklam… (more)

Subjects/Keywords: celebrity endorsement; varumärke; celebritet; semiotik; betydelsefulla värden

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APA (6th Edition):

Ekeroth, A. K. (2014). Bakom reklamen : En kvalitativ bildanalys som studerar celebriteter som talespersoner för Head & Shoulders i tv-reklam. (Thesis). Stockholm University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-113370

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ekeroth, Alexandra Kirschner. “Bakom reklamen : En kvalitativ bildanalys som studerar celebriteter som talespersoner för Head & Shoulders i tv-reklam.” 2014. Thesis, Stockholm University. Accessed April 15, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-113370.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ekeroth, Alexandra Kirschner. “Bakom reklamen : En kvalitativ bildanalys som studerar celebriteter som talespersoner för Head & Shoulders i tv-reklam.” 2014. Web. 15 Apr 2021.

Vancouver:

Ekeroth AK. Bakom reklamen : En kvalitativ bildanalys som studerar celebriteter som talespersoner för Head & Shoulders i tv-reklam. [Internet] [Thesis]. Stockholm University; 2014. [cited 2021 Apr 15]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-113370.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ekeroth AK. Bakom reklamen : En kvalitativ bildanalys som studerar celebriteter som talespersoner för Head & Shoulders i tv-reklam. [Thesis]. Stockholm University; 2014. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-113370

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Lethbridge

6. University of Lethbridge. Dhillon School of Business. Celebrity Endorsement vs. Opposition of a Celebrity: A Study of Endorsement Effects in Politics Using a Balance Theory Approach .

Degree: 2019, University of Lethbridge

 A study to examine celebrity endorsement effects in the political sector. The focus of this study is on the likability and expertise of celebrities to… (more)

Subjects/Keywords: Celebrities; Political endorsement; Cognitive balance; Endorsements; Celebrity endorsement; Dissertations, Academic

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Business, U. o. L. D. S. o. (2019). Celebrity Endorsement vs. Opposition of a Celebrity: A Study of Endorsement Effects in Politics Using a Balance Theory Approach . (Thesis). University of Lethbridge. Retrieved from http://hdl.handle.net/10133/5418

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Business, University of Lethbridge. Dhillon School of. “Celebrity Endorsement vs. Opposition of a Celebrity: A Study of Endorsement Effects in Politics Using a Balance Theory Approach .” 2019. Thesis, University of Lethbridge. Accessed April 15, 2021. http://hdl.handle.net/10133/5418.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Business, University of Lethbridge. Dhillon School of. “Celebrity Endorsement vs. Opposition of a Celebrity: A Study of Endorsement Effects in Politics Using a Balance Theory Approach .” 2019. Web. 15 Apr 2021.

Vancouver:

Business UoLDSo. Celebrity Endorsement vs. Opposition of a Celebrity: A Study of Endorsement Effects in Politics Using a Balance Theory Approach . [Internet] [Thesis]. University of Lethbridge; 2019. [cited 2021 Apr 15]. Available from: http://hdl.handle.net/10133/5418.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Business UoLDSo. Celebrity Endorsement vs. Opposition of a Celebrity: A Study of Endorsement Effects in Politics Using a Balance Theory Approach . [Thesis]. University of Lethbridge; 2019. Available from: http://hdl.handle.net/10133/5418

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of South Carolina

7. Newbert, Jaclyn. Celebrity Impact on Fashion Brand Choice Using Social Media.

Degree: Master of Retailing in Retailing, Retailing, 2020, University of South Carolina

  Today social media is rapidly growing. Many social media users, specifically Instagram users, are from the Millennial generation (born between 1982 and 1999), and… (more)

Subjects/Keywords: Fashion Business; Celebrity Endorsement; Celebrity Credibility; Consumer Attitude; Social Learning Theory

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Newbert, J. (2020). Celebrity Impact on Fashion Brand Choice Using Social Media. (Masters Thesis). University of South Carolina. Retrieved from https://scholarcommons.sc.edu/etd/6082

Chicago Manual of Style (16th Edition):

Newbert, Jaclyn. “Celebrity Impact on Fashion Brand Choice Using Social Media.” 2020. Masters Thesis, University of South Carolina. Accessed April 15, 2021. https://scholarcommons.sc.edu/etd/6082.

MLA Handbook (7th Edition):

Newbert, Jaclyn. “Celebrity Impact on Fashion Brand Choice Using Social Media.” 2020. Web. 15 Apr 2021.

Vancouver:

Newbert J. Celebrity Impact on Fashion Brand Choice Using Social Media. [Internet] [Masters thesis]. University of South Carolina; 2020. [cited 2021 Apr 15]. Available from: https://scholarcommons.sc.edu/etd/6082.

Council of Science Editors:

Newbert J. Celebrity Impact on Fashion Brand Choice Using Social Media. [Masters Thesis]. University of South Carolina; 2020. Available from: https://scholarcommons.sc.edu/etd/6082


Universidade do Minho

8. Veiga, Ana Patrícia Gomes. O papel das celebridades no comportamento e decisão de compra do consumidor e o seu impacto na credibilidade da marca: caso de estudo da marca Daniel Wellington.

Degree: 2020, Universidade do Minho

 In recent years, with the increasing development of technology, the Internet has taken an active role in the daily lives of people, as it is… (more)

Subjects/Keywords: Celebrity endorsement; Credibilidade do celebrity endorsement; Credibilidade da marca; Intenção de compra; Brand credibility; Velebrity endorsement; Credibility of celebrity endorsement; Influencer; Purchase intention; Ciências Sociais::Economia e Gestão

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APA (6th Edition):

Veiga, A. P. G. (2020). O papel das celebridades no comportamento e decisão de compra do consumidor e o seu impacto na credibilidade da marca: caso de estudo da marca Daniel Wellington. (Masters Thesis). Universidade do Minho. Retrieved from http://hdl.handle.net/1822/69650

Chicago Manual of Style (16th Edition):

Veiga, Ana Patrícia Gomes. “O papel das celebridades no comportamento e decisão de compra do consumidor e o seu impacto na credibilidade da marca: caso de estudo da marca Daniel Wellington.” 2020. Masters Thesis, Universidade do Minho. Accessed April 15, 2021. http://hdl.handle.net/1822/69650.

MLA Handbook (7th Edition):

Veiga, Ana Patrícia Gomes. “O papel das celebridades no comportamento e decisão de compra do consumidor e o seu impacto na credibilidade da marca: caso de estudo da marca Daniel Wellington.” 2020. Web. 15 Apr 2021.

Vancouver:

Veiga APG. O papel das celebridades no comportamento e decisão de compra do consumidor e o seu impacto na credibilidade da marca: caso de estudo da marca Daniel Wellington. [Internet] [Masters thesis]. Universidade do Minho; 2020. [cited 2021 Apr 15]. Available from: http://hdl.handle.net/1822/69650.

Council of Science Editors:

Veiga APG. O papel das celebridades no comportamento e decisão de compra do consumidor e o seu impacto na credibilidade da marca: caso de estudo da marca Daniel Wellington. [Masters Thesis]. Universidade do Minho; 2020. Available from: http://hdl.handle.net/1822/69650


University of Newcastle

9. Kan, Ying Che Ruth. Celebrity advertising and source credibility in Hong Kong.

Degree: 2013, University of Newcastle

Professional Doctorate - Doctor of Business Administration (DBA)

The study aimed to ascertain the essential characteristics of an effective celebrity endorser and their impact on… (more)

Subjects/Keywords: celebrity endorsement; celebrity advertising; source credibility; celebrity credibility scale; endorser effectiveness; male vs. female celebrity; Hong Kong Chinese consumers; purchase intention

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kan, Y. C. R. (2013). Celebrity advertising and source credibility in Hong Kong. (Thesis). University of Newcastle. Retrieved from http://hdl.handle.net/1959.13/937003

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kan, Ying Che Ruth. “Celebrity advertising and source credibility in Hong Kong.” 2013. Thesis, University of Newcastle. Accessed April 15, 2021. http://hdl.handle.net/1959.13/937003.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kan, Ying Che Ruth. “Celebrity advertising and source credibility in Hong Kong.” 2013. Web. 15 Apr 2021.

Vancouver:

Kan YCR. Celebrity advertising and source credibility in Hong Kong. [Internet] [Thesis]. University of Newcastle; 2013. [cited 2021 Apr 15]. Available from: http://hdl.handle.net/1959.13/937003.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kan YCR. Celebrity advertising and source credibility in Hong Kong. [Thesis]. University of Newcastle; 2013. Available from: http://hdl.handle.net/1959.13/937003

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

10. Birgersson, Fanny; Ragnvaldsson, Jonas. Konsumentens uppfattning av Influencer Marketing på Instagram : En experimentell studie på Source Credibility, Köpintention och Varumärkesattityd.

Degree: Engineering and Business, 2018, University of Borås

Sociala medier har under senare år växt och blivit en integrerad del av människors vardag. Tillväxten i populariteten av sociala medier har resulterat i… (more)

Subjects/Keywords: Influencer marketing; Multiple product endorsement; Celebrity endorsement; Source Credibility; Purchase intention; Brand attitude; Influencer marketing; Multiple product endorsement; celebrity endorsement; Source credibility; Köpintention; Varumärkesattityd; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Birgersson, Fanny; Ragnvaldsson, J. (2018). Konsumentens uppfattning av Influencer Marketing på Instagram : En experimentell studie på Source Credibility, Köpintention och Varumärkesattityd. (Thesis). University of Borås. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14587

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Birgersson, Fanny; Ragnvaldsson, Jonas. “Konsumentens uppfattning av Influencer Marketing på Instagram : En experimentell studie på Source Credibility, Köpintention och Varumärkesattityd.” 2018. Thesis, University of Borås. Accessed April 15, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14587.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Birgersson, Fanny; Ragnvaldsson, Jonas. “Konsumentens uppfattning av Influencer Marketing på Instagram : En experimentell studie på Source Credibility, Köpintention och Varumärkesattityd.” 2018. Web. 15 Apr 2021.

Vancouver:

Birgersson, Fanny; Ragnvaldsson J. Konsumentens uppfattning av Influencer Marketing på Instagram : En experimentell studie på Source Credibility, Köpintention och Varumärkesattityd. [Internet] [Thesis]. University of Borås; 2018. [cited 2021 Apr 15]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14587.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Birgersson, Fanny; Ragnvaldsson J. Konsumentens uppfattning av Influencer Marketing på Instagram : En experimentell studie på Source Credibility, Köpintention och Varumärkesattityd. [Thesis]. University of Borås; 2018. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14587

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

11. Lopes, Sílvia Raquel Soares do Carmo. A percepção da influência do Celebrity Endorsement no consumo.

Degree: 2015, Universidade Europeia – Laureate International Universities

Embora o Celebrity Endorsement seja uma ferramenta de marketing já consagrada, a ascensão digital e o ritmo frenético das redes sociais vieram reclamar mudanças no… (more)

Subjects/Keywords: Celebrity endorsement; Redes sociais; Celebrity endorsement nas redes sociais; Celebridades; Marketing digital; Publicidade; Influência das celebridades

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lopes, S. R. S. d. C. (2015). A percepção da influência do Celebrity Endorsement no consumo. (Thesis). Universidade Europeia – Laureate International Universities. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/9657

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lopes, Sílvia Raquel Soares do Carmo. “A percepção da influência do Celebrity Endorsement no consumo.” 2015. Thesis, Universidade Europeia – Laureate International Universities. Accessed April 15, 2021. https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/9657.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lopes, Sílvia Raquel Soares do Carmo. “A percepção da influência do Celebrity Endorsement no consumo.” 2015. Web. 15 Apr 2021.

Vancouver:

Lopes SRSdC. A percepção da influência do Celebrity Endorsement no consumo. [Internet] [Thesis]. Universidade Europeia – Laureate International Universities; 2015. [cited 2021 Apr 15]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/9657.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lopes SRSdC. A percepção da influência do Celebrity Endorsement no consumo. [Thesis]. Universidade Europeia – Laureate International Universities; 2015. Available from: https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/9657

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Rochester Institute of Technology

12. Olaosebikan, Victoria. Impact of Celebrity Endorsement in Advertising of High-Risk Products.

Degree: MS, School of Communication (CLA), 2020, Rochester Institute of Technology

Celebrity endorsement is one of the most popular and effective strategies in advertising. Celebrities are perceived as attractive and having both likable qualities and… (more)

Subjects/Keywords: Advertisement; Celebrity endorsement; Celebrity endorser; Dietary supplement; High-risk products; Persuasion route

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Olaosebikan, V. (2020). Impact of Celebrity Endorsement in Advertising of High-Risk Products. (Masters Thesis). Rochester Institute of Technology. Retrieved from https://scholarworks.rit.edu/theses/10449

Chicago Manual of Style (16th Edition):

Olaosebikan, Victoria. “Impact of Celebrity Endorsement in Advertising of High-Risk Products.” 2020. Masters Thesis, Rochester Institute of Technology. Accessed April 15, 2021. https://scholarworks.rit.edu/theses/10449.

MLA Handbook (7th Edition):

Olaosebikan, Victoria. “Impact of Celebrity Endorsement in Advertising of High-Risk Products.” 2020. Web. 15 Apr 2021.

Vancouver:

Olaosebikan V. Impact of Celebrity Endorsement in Advertising of High-Risk Products. [Internet] [Masters thesis]. Rochester Institute of Technology; 2020. [cited 2021 Apr 15]. Available from: https://scholarworks.rit.edu/theses/10449.

Council of Science Editors:

Olaosebikan V. Impact of Celebrity Endorsement in Advertising of High-Risk Products. [Masters Thesis]. Rochester Institute of Technology; 2020. Available from: https://scholarworks.rit.edu/theses/10449

13. Leonardo Aureliano da Silva. The effect of the mark in the evaluation of propagandas endorsed for celebrities.

Degree: 2012, Universidade Nove de Julho

The use of celebrity endorsement in advertising is common in many countries. The objective of this communication strategy is to influence consumer behavior in favor… (more)

Subjects/Keywords: Propaganda; ADMINISTRACAO; Celebrity Endorsement; Endosso de Celebridade; Brand; Marca; Congruência da Celebridade; Celebrity Congruency; Advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Silva, L. A. d. (2012). The effect of the mark in the evaluation of propagandas endorsed for celebrities. (Thesis). Universidade Nove de Julho. Retrieved from http://www4.uninove.br/tedeSimplificado/tde_busca/arquivo.php?codArquivo=466

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Silva, Leonardo Aureliano da. “The effect of the mark in the evaluation of propagandas endorsed for celebrities.” 2012. Thesis, Universidade Nove de Julho. Accessed April 15, 2021. http://www4.uninove.br/tedeSimplificado/tde_busca/arquivo.php?codArquivo=466.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Silva, Leonardo Aureliano da. “The effect of the mark in the evaluation of propagandas endorsed for celebrities.” 2012. Web. 15 Apr 2021.

Vancouver:

Silva LAd. The effect of the mark in the evaluation of propagandas endorsed for celebrities. [Internet] [Thesis]. Universidade Nove de Julho; 2012. [cited 2021 Apr 15]. Available from: http://www4.uninove.br/tedeSimplificado/tde_busca/arquivo.php?codArquivo=466.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Silva LAd. The effect of the mark in the evaluation of propagandas endorsed for celebrities. [Thesis]. Universidade Nove de Julho; 2012. Available from: http://www4.uninove.br/tedeSimplificado/tde_busca/arquivo.php?codArquivo=466

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

14. Carvalho, António Filipe Esteves Miguel de. The effects of celebrity endorsement on consumers purchasing intentions.

Degree: 2012, RCAAP

Mestrado em Marketing

The present thesis is a research about a marketing strategy: celebrity endorsement. Despite the fact that celebrity endorsement brings up some risks,… (more)

Subjects/Keywords: Celebrity endorsement; Purchase intentions; Endosso de celebridades; Intenções de compra

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Carvalho, A. F. E. M. d. (2012). The effects of celebrity endorsement on consumers purchasing intentions. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/5252

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Carvalho, António Filipe Esteves Miguel de. “The effects of celebrity endorsement on consumers purchasing intentions.” 2012. Thesis, RCAAP. Accessed April 15, 2021. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/5252.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Carvalho, António Filipe Esteves Miguel de. “The effects of celebrity endorsement on consumers purchasing intentions.” 2012. Web. 15 Apr 2021.

Vancouver:

Carvalho AFEMd. The effects of celebrity endorsement on consumers purchasing intentions. [Internet] [Thesis]. RCAAP; 2012. [cited 2021 Apr 15]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/5252.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Carvalho AFEMd. The effects of celebrity endorsement on consumers purchasing intentions. [Thesis]. RCAAP; 2012. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/5252

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Tampere University

15. Lotonina, Inessa. Analyzing parasocial influence of celebrity endorsement on Russian Millennials .

Degree: 2019, Tampere University

 Social media plays an important part in modern society. Marketing professionals started to pay attention to social media in search for new ways to promote… (more)

Subjects/Keywords: social media marketing; celebrity endorsement; Russian Millennial consumers; parasocial interactions.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lotonina, I. (2019). Analyzing parasocial influence of celebrity endorsement on Russian Millennials . (Masters Thesis). Tampere University. Retrieved from https://trepo.tuni.fi/handle/10024/105695

Chicago Manual of Style (16th Edition):

Lotonina, Inessa. “Analyzing parasocial influence of celebrity endorsement on Russian Millennials .” 2019. Masters Thesis, Tampere University. Accessed April 15, 2021. https://trepo.tuni.fi/handle/10024/105695.

MLA Handbook (7th Edition):

Lotonina, Inessa. “Analyzing parasocial influence of celebrity endorsement on Russian Millennials .” 2019. Web. 15 Apr 2021.

Vancouver:

Lotonina I. Analyzing parasocial influence of celebrity endorsement on Russian Millennials . [Internet] [Masters thesis]. Tampere University; 2019. [cited 2021 Apr 15]. Available from: https://trepo.tuni.fi/handle/10024/105695.

Council of Science Editors:

Lotonina I. Analyzing parasocial influence of celebrity endorsement on Russian Millennials . [Masters Thesis]. Tampere University; 2019. Available from: https://trepo.tuni.fi/handle/10024/105695


RMIT University

16. Saldanha, N. The role of attachment in endorsements.

Degree: 2018, RMIT University

Endorsement research has predominantly focused on how the effectiveness of an endorsement is affected by variation in an endorser’s characteristics, such as their appeal, attractiveness,… (more)

Subjects/Keywords: Fields of Research; celebrity endorsement; attachment; human brands; source characteristics; advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Saldanha, N. (2018). The role of attachment in endorsements. (Thesis). RMIT University. Retrieved from http://researchbank.rmit.edu.au/view/rmit:162788

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Saldanha, N. “The role of attachment in endorsements.” 2018. Thesis, RMIT University. Accessed April 15, 2021. http://researchbank.rmit.edu.au/view/rmit:162788.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Saldanha, N. “The role of attachment in endorsements.” 2018. Web. 15 Apr 2021.

Vancouver:

Saldanha N. The role of attachment in endorsements. [Internet] [Thesis]. RMIT University; 2018. [cited 2021 Apr 15]. Available from: http://researchbank.rmit.edu.au/view/rmit:162788.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Saldanha N. The role of attachment in endorsements. [Thesis]. RMIT University; 2018. Available from: http://researchbank.rmit.edu.au/view/rmit:162788

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Halmstad University

17. Souza, Ana Clara. Digital marketing: Online advertising tricks and consumer irritation.

Degree: Engineering and Science, 2016, Halmstad University

  The social media usage in this decade has seen a vast expansion, expansion that has been observed in the amount of time users spend… (more)

Subjects/Keywords: Social media; online advertising; consumer irritation; advertisement tricks; celebrity endorsement; hashtags.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Souza, A. C. (2016). Digital marketing: Online advertising tricks and consumer irritation. (Thesis). Halmstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31317

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Souza, Ana Clara. “Digital marketing: Online advertising tricks and consumer irritation.” 2016. Thesis, Halmstad University. Accessed April 15, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31317.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Souza, Ana Clara. “Digital marketing: Online advertising tricks and consumer irritation.” 2016. Web. 15 Apr 2021.

Vancouver:

Souza AC. Digital marketing: Online advertising tricks and consumer irritation. [Internet] [Thesis]. Halmstad University; 2016. [cited 2021 Apr 15]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31317.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Souza AC. Digital marketing: Online advertising tricks and consumer irritation. [Thesis]. Halmstad University; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31317

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Stockholm University

18. Broman, Hedda. Celebrity Endorsement : En kvalitativ analys av Viktväktarnas reklamfilmer.

Degree: JMK, 2015, Stockholm University

  Uppsatsen syfte är att analysera vad det är för skillnader med att marknadsföra en produkt eller tjänst med eller utan Celebrity Endorsement. Jag har… (more)

Subjects/Keywords: Celebrity Endorsement; Viktväktarna; celebritet; identifikation; aspirationgrupp; psykologiska övertalningsprinciper

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Broman, H. (2015). Celebrity Endorsement : En kvalitativ analys av Viktväktarnas reklamfilmer. (Thesis). Stockholm University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-120596

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Broman, Hedda. “Celebrity Endorsement : En kvalitativ analys av Viktväktarnas reklamfilmer.” 2015. Thesis, Stockholm University. Accessed April 15, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-120596.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Broman, Hedda. “Celebrity Endorsement : En kvalitativ analys av Viktväktarnas reklamfilmer.” 2015. Web. 15 Apr 2021.

Vancouver:

Broman H. Celebrity Endorsement : En kvalitativ analys av Viktväktarnas reklamfilmer. [Internet] [Thesis]. Stockholm University; 2015. [cited 2021 Apr 15]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-120596.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Broman H. Celebrity Endorsement : En kvalitativ analys av Viktväktarnas reklamfilmer. [Thesis]. Stockholm University; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-120596

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Halmstad University

19. Andersson, Carl-Henrik; Bengtsson, Johan. Vilken betydelse har Celebrity Endorsement för företagens marknadsföringsstrategi?.

Degree: Business and Engineering (SET), 2009, Halmstad University

  Vilken betydelse har Celebrity Endorsement för företagens marknadsföringsstrategi? Problemformuleringen leder fram till syftet med uppsatsen. Vi kommer nedan att dela upp syftet i tre… (more)

Subjects/Keywords: Celebrity Endorsement; Kändisar; Varumärke

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APA (6th Edition):

Andersson, Carl-Henrik; Bengtsson, J. (2009). Vilken betydelse har Celebrity Endorsement för företagens marknadsföringsstrategi?. (Thesis). Halmstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2661

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Andersson, Carl-Henrik; Bengtsson, Johan. “Vilken betydelse har Celebrity Endorsement för företagens marknadsföringsstrategi?.” 2009. Thesis, Halmstad University. Accessed April 15, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2661.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Andersson, Carl-Henrik; Bengtsson, Johan. “Vilken betydelse har Celebrity Endorsement för företagens marknadsföringsstrategi?.” 2009. Web. 15 Apr 2021.

Vancouver:

Andersson, Carl-Henrik; Bengtsson J. Vilken betydelse har Celebrity Endorsement för företagens marknadsföringsstrategi?. [Internet] [Thesis]. Halmstad University; 2009. [cited 2021 Apr 15]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2661.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Andersson, Carl-Henrik; Bengtsson J. Vilken betydelse har Celebrity Endorsement för företagens marknadsföringsstrategi?. [Thesis]. Halmstad University; 2009. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2661

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Stockholm University

20. Jonsson, Christine. Victoria's Secret : Märket som skapade en drömvärld och blev till en framgångssaga.

Degree: Media Studies, 2014, Stockholm University

  Victoria’s Secret grundades 1977 i Kalifornien, USA. Idag har märket, som främst säljer underkläder, nått en enorm popularitet. I USA finns det, hösten 2014,… (more)

Subjects/Keywords: Victoria's Secret; varumärkesstrategi; semiotisk bildanalys; brand identity; säljstrategi; celebrity endorsement

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APA (6th Edition):

Jonsson, C. (2014). Victoria's Secret : Märket som skapade en drömvärld och blev till en framgångssaga. (Thesis). Stockholm University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-113331

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Jonsson, Christine. “Victoria's Secret : Märket som skapade en drömvärld och blev till en framgångssaga.” 2014. Thesis, Stockholm University. Accessed April 15, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-113331.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Jonsson, Christine. “Victoria's Secret : Märket som skapade en drömvärld och blev till en framgångssaga.” 2014. Web. 15 Apr 2021.

Vancouver:

Jonsson C. Victoria's Secret : Märket som skapade en drömvärld och blev till en framgångssaga. [Internet] [Thesis]. Stockholm University; 2014. [cited 2021 Apr 15]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-113331.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Jonsson C. Victoria's Secret : Märket som skapade en drömvärld och blev till en framgångssaga. [Thesis]. Stockholm University; 2014. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-113331

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

21. Jitu, Halima Abedin. The influence of celebrity endorsement through social media on impulsive buying in Sweden.

Degree: Business administration, 2020, University of Gävle

  Aim The authors seek to explore the impact of celebrity endorsement through social media on consumer behavior, specifically on impulsive buying. Methodology The quantitative… (more)

Subjects/Keywords: Celebrity; Consumer behavior; Endorsement; Impulsive buying; Social media.; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Jitu, H. A. (2020). The influence of celebrity endorsement through social media on impulsive buying in Sweden. (Thesis). University of Gävle. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-33412

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Jitu, Halima Abedin. “The influence of celebrity endorsement through social media on impulsive buying in Sweden.” 2020. Thesis, University of Gävle. Accessed April 15, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-33412.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Jitu, Halima Abedin. “The influence of celebrity endorsement through social media on impulsive buying in Sweden.” 2020. Web. 15 Apr 2021.

Vancouver:

Jitu HA. The influence of celebrity endorsement through social media on impulsive buying in Sweden. [Internet] [Thesis]. University of Gävle; 2020. [cited 2021 Apr 15]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-33412.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Jitu HA. The influence of celebrity endorsement through social media on impulsive buying in Sweden. [Thesis]. University of Gävle; 2020. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-33412

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Virginia Tech

22. Hock, Stefan Johannes Michae. Negative Celebrity Endorsement Publicity and Stock Returns: The Importance of Proactive Firm Reactions.

Degree: PhD, Business, Marketing, 2015, Virginia Tech

 Nowadays, about one fourth of all prime time commercials in the United States feature celebrity endorsers. Previous research has identified numerous benefits of this powerful… (more)

Subjects/Keywords: event study; celebrity endorsement; negative publicity; scandal; crisis management; firm reaction

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APA (6th Edition):

Hock, S. J. M. (2015). Negative Celebrity Endorsement Publicity and Stock Returns: The Importance of Proactive Firm Reactions. (Doctoral Dissertation). Virginia Tech. Retrieved from http://hdl.handle.net/10919/79619

Chicago Manual of Style (16th Edition):

Hock, Stefan Johannes Michae. “Negative Celebrity Endorsement Publicity and Stock Returns: The Importance of Proactive Firm Reactions.” 2015. Doctoral Dissertation, Virginia Tech. Accessed April 15, 2021. http://hdl.handle.net/10919/79619.

MLA Handbook (7th Edition):

Hock, Stefan Johannes Michae. “Negative Celebrity Endorsement Publicity and Stock Returns: The Importance of Proactive Firm Reactions.” 2015. Web. 15 Apr 2021.

Vancouver:

Hock SJM. Negative Celebrity Endorsement Publicity and Stock Returns: The Importance of Proactive Firm Reactions. [Internet] [Doctoral dissertation]. Virginia Tech; 2015. [cited 2021 Apr 15]. Available from: http://hdl.handle.net/10919/79619.

Council of Science Editors:

Hock SJM. Negative Celebrity Endorsement Publicity and Stock Returns: The Importance of Proactive Firm Reactions. [Doctoral Dissertation]. Virginia Tech; 2015. Available from: http://hdl.handle.net/10919/79619


University of Missouri – Columbia

23. Walsh, Lauren M. The beauty of celebrity endorsements : a study on audience reception of celebrity endorsed cosmetics with a view through the lens of upper-class and middle-class women.

Degree: 2011, University of Missouri – Columbia

 [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Advertisers constantly compete for consumers' attention and business. Thus, it is imperative for advertisers… (more)

Subjects/Keywords: parasocial interaction; product awareness; purchase intent; celebrity endorsement

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APA (6th Edition):

Walsh, L. M. (2011). The beauty of celebrity endorsements : a study on audience reception of celebrity endorsed cosmetics with a view through the lens of upper-class and middle-class women. (Thesis). University of Missouri – Columbia. Retrieved from http://hdl.handle.net/10355/14918

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Walsh, Lauren M. “The beauty of celebrity endorsements : a study on audience reception of celebrity endorsed cosmetics with a view through the lens of upper-class and middle-class women.” 2011. Thesis, University of Missouri – Columbia. Accessed April 15, 2021. http://hdl.handle.net/10355/14918.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Walsh, Lauren M. “The beauty of celebrity endorsements : a study on audience reception of celebrity endorsed cosmetics with a view through the lens of upper-class and middle-class women.” 2011. Web. 15 Apr 2021.

Vancouver:

Walsh LM. The beauty of celebrity endorsements : a study on audience reception of celebrity endorsed cosmetics with a view through the lens of upper-class and middle-class women. [Internet] [Thesis]. University of Missouri – Columbia; 2011. [cited 2021 Apr 15]. Available from: http://hdl.handle.net/10355/14918.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Walsh LM. The beauty of celebrity endorsements : a study on audience reception of celebrity endorsed cosmetics with a view through the lens of upper-class and middle-class women. [Thesis]. University of Missouri – Columbia; 2011. Available from: http://hdl.handle.net/10355/14918

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Virginia Tech

24. Adas, Samantha Nadia. An Exploration of American Adolescents' Beverage Intake and Views on Celebrity Endorsement of Beverage Products to Inform Policies that Promote Healthy Beverage Guidelines.

Degree: MS, Human Nutrition, Foods, and Exercise, 2018, Virginia Tech

 Food and beverage marketing influences the preferences and diet quality of adolescents. In 2009, about one third (23.8 million US dollars) of the 77 million… (more)

Subjects/Keywords: beverages; healthy beverage guidelines; celebrity endorsement; adolescents; marketing

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APA (6th Edition):

Adas, S. N. (2018). An Exploration of American Adolescents' Beverage Intake and Views on Celebrity Endorsement of Beverage Products to Inform Policies that Promote Healthy Beverage Guidelines. (Masters Thesis). Virginia Tech. Retrieved from http://hdl.handle.net/10919/84426

Chicago Manual of Style (16th Edition):

Adas, Samantha Nadia. “An Exploration of American Adolescents' Beverage Intake and Views on Celebrity Endorsement of Beverage Products to Inform Policies that Promote Healthy Beverage Guidelines.” 2018. Masters Thesis, Virginia Tech. Accessed April 15, 2021. http://hdl.handle.net/10919/84426.

MLA Handbook (7th Edition):

Adas, Samantha Nadia. “An Exploration of American Adolescents' Beverage Intake and Views on Celebrity Endorsement of Beverage Products to Inform Policies that Promote Healthy Beverage Guidelines.” 2018. Web. 15 Apr 2021.

Vancouver:

Adas SN. An Exploration of American Adolescents' Beverage Intake and Views on Celebrity Endorsement of Beverage Products to Inform Policies that Promote Healthy Beverage Guidelines. [Internet] [Masters thesis]. Virginia Tech; 2018. [cited 2021 Apr 15]. Available from: http://hdl.handle.net/10919/84426.

Council of Science Editors:

Adas SN. An Exploration of American Adolescents' Beverage Intake and Views on Celebrity Endorsement of Beverage Products to Inform Policies that Promote Healthy Beverage Guidelines. [Masters Thesis]. Virginia Tech; 2018. Available from: http://hdl.handle.net/10919/84426

25. Jonsson, Anna. Konsumenters attityder och förtroende för kändisar i marknadsföring.

Degree: 2020, , School of Social Sciences

Celebrity endorsements have become an increasingly common phenomenon in marketing. Simultaneously the world has been digitalized and social media is now a matter of… (more)

Subjects/Keywords: celebrity endorsement; marketing; social media; celebrities; consumers' attitudes; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Jonsson, A. (2020). Konsumenters attityder och förtroende för kändisar i marknadsföring. (Thesis). , School of Social Sciences. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-43866

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Jonsson, Anna. “Konsumenters attityder och förtroende för kändisar i marknadsföring.” 2020. Thesis, , School of Social Sciences. Accessed April 15, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-43866.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Jonsson, Anna. “Konsumenters attityder och förtroende för kändisar i marknadsföring.” 2020. Web. 15 Apr 2021.

Vancouver:

Jonsson A. Konsumenters attityder och förtroende för kändisar i marknadsföring. [Internet] [Thesis]. , School of Social Sciences; 2020. [cited 2021 Apr 15]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-43866.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Jonsson A. Konsumenters attityder och förtroende för kändisar i marknadsföring. [Thesis]. , School of Social Sciences; 2020. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-43866

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Queensland University of Technology

26. Hunter, Erik J. Celebrity entrepreneurship and celebrity endorsement : similarities, differences and the effect of deeper engagement.

Degree: 2010, Queensland University of Technology

 Increasingly, celebrities appear not only as endorsers for products but are apparently engaged in entrepreneurial roles as initiators, owners and perhaps even managers in the… (more)

Subjects/Keywords: celebrity entrepreneur, celebrity endorser, endorsement, business celebrity, celebrity CEO, attribution theory, source model, image transfer, human brands, trustworthiness, expertise, attractiveness, engagement, emotional involvement; negative celebrity information

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hunter, E. J. (2010). Celebrity entrepreneurship and celebrity endorsement : similarities, differences and the effect of deeper engagement. (Thesis). Queensland University of Technology. Retrieved from https://eprints.qut.edu.au/38902/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hunter, Erik J. “Celebrity entrepreneurship and celebrity endorsement : similarities, differences and the effect of deeper engagement.” 2010. Thesis, Queensland University of Technology. Accessed April 15, 2021. https://eprints.qut.edu.au/38902/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hunter, Erik J. “Celebrity entrepreneurship and celebrity endorsement : similarities, differences and the effect of deeper engagement.” 2010. Web. 15 Apr 2021.

Vancouver:

Hunter EJ. Celebrity entrepreneurship and celebrity endorsement : similarities, differences and the effect of deeper engagement. [Internet] [Thesis]. Queensland University of Technology; 2010. [cited 2021 Apr 15]. Available from: https://eprints.qut.edu.au/38902/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hunter EJ. Celebrity entrepreneurship and celebrity endorsement : similarities, differences and the effect of deeper engagement. [Thesis]. Queensland University of Technology; 2010. Available from: https://eprints.qut.edu.au/38902/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Waikato

27. Matenga, Cliff Tafadzwa. The Rise of Virtual Athletes: The influence of uses & gratification and para-social interaction on consumers’ attitudes towards high-involvement products endorsed by micro-celebrities .

Degree: 2019, University of Waikato

 Many brands face the challenge of selling high-involvement products and must contend with the high risks which consumers perceive to be associated with these products.… (more)

Subjects/Keywords: para-social interaction; influencer marketing; celebrity endorsement; micro-celebrity; high-involvement products; gamers; uses and gratification theory; social media

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Matenga, C. T. (2019). The Rise of Virtual Athletes: The influence of uses & gratification and para-social interaction on consumers’ attitudes towards high-involvement products endorsed by micro-celebrities . (Masters Thesis). University of Waikato. Retrieved from http://hdl.handle.net/10289/12787

Chicago Manual of Style (16th Edition):

Matenga, Cliff Tafadzwa. “The Rise of Virtual Athletes: The influence of uses & gratification and para-social interaction on consumers’ attitudes towards high-involvement products endorsed by micro-celebrities .” 2019. Masters Thesis, University of Waikato. Accessed April 15, 2021. http://hdl.handle.net/10289/12787.

MLA Handbook (7th Edition):

Matenga, Cliff Tafadzwa. “The Rise of Virtual Athletes: The influence of uses & gratification and para-social interaction on consumers’ attitudes towards high-involvement products endorsed by micro-celebrities .” 2019. Web. 15 Apr 2021.

Vancouver:

Matenga CT. The Rise of Virtual Athletes: The influence of uses & gratification and para-social interaction on consumers’ attitudes towards high-involvement products endorsed by micro-celebrities . [Internet] [Masters thesis]. University of Waikato; 2019. [cited 2021 Apr 15]. Available from: http://hdl.handle.net/10289/12787.

Council of Science Editors:

Matenga CT. The Rise of Virtual Athletes: The influence of uses & gratification and para-social interaction on consumers’ attitudes towards high-involvement products endorsed by micro-celebrities . [Masters Thesis]. University of Waikato; 2019. Available from: http://hdl.handle.net/10289/12787


Universitat Ramon Llull

28. Julià Rich, Míriam. El endorsement de los celebrities y su influencia en el consumidor.

Degree: 2016, Universitat Ramon Llull

 Today, companies, as another strategy for marketing and communication, choose and use celebrities to give support to their products and to increase sales. The proposal… (more)

Subjects/Keywords: Celebrity; Celebrity endorsement; Identitat corporativa; Promoción; Consumidor; Mensajes; Marcas; Creatividad; Estrategias Marketing; Estrategias comunicación; Ciències Socials i Jurídiques; 3; 316; 378

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Julià Rich, M. (2016). El endorsement de los celebrities y su influencia en el consumidor. (Thesis). Universitat Ramon Llull. Retrieved from http://hdl.handle.net/10803/360845

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Julià Rich, Míriam. “El endorsement de los celebrities y su influencia en el consumidor.” 2016. Thesis, Universitat Ramon Llull. Accessed April 15, 2021. http://hdl.handle.net/10803/360845.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Julià Rich, Míriam. “El endorsement de los celebrities y su influencia en el consumidor.” 2016. Web. 15 Apr 2021.

Vancouver:

Julià Rich M. El endorsement de los celebrities y su influencia en el consumidor. [Internet] [Thesis]. Universitat Ramon Llull; 2016. [cited 2021 Apr 15]. Available from: http://hdl.handle.net/10803/360845.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Julià Rich M. El endorsement de los celebrities y su influencia en el consumidor. [Thesis]. Universitat Ramon Llull; 2016. Available from: http://hdl.handle.net/10803/360845

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Penn State University

29. Asmara, Michelle Rose. Celebrity Endorsements and a New Kind of Product Placement.

Degree: 2012, Penn State University

 This study aims to discover the effectiveness of a new type of product placement in the form of a “candid” photograph of an endorser using… (more)

Subjects/Keywords: celebrity endorsement; product placement; source characteristics; source credibility; meaning transfer; likability; brand integration

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Asmara, M. R. (2012). Celebrity Endorsements and a New Kind of Product Placement. (Thesis). Penn State University. Retrieved from https://submit-etda.libraries.psu.edu/catalog/13951

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Asmara, Michelle Rose. “Celebrity Endorsements and a New Kind of Product Placement.” 2012. Thesis, Penn State University. Accessed April 15, 2021. https://submit-etda.libraries.psu.edu/catalog/13951.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Asmara, Michelle Rose. “Celebrity Endorsements and a New Kind of Product Placement.” 2012. Web. 15 Apr 2021.

Vancouver:

Asmara MR. Celebrity Endorsements and a New Kind of Product Placement. [Internet] [Thesis]. Penn State University; 2012. [cited 2021 Apr 15]. Available from: https://submit-etda.libraries.psu.edu/catalog/13951.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Asmara MR. Celebrity Endorsements and a New Kind of Product Placement. [Thesis]. Penn State University; 2012. Available from: https://submit-etda.libraries.psu.edu/catalog/13951

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Jönköping University

30. Junhem, Sanna. Celebrity Endorsement & Consumer Behavior : Gender Differences as a Marketing Strategy.

Degree: Business Administration, 2017, Jönköping University

  Background - Celebrity endorsement is not a new phenomenon and it can be seen in advertisements around the world. Since the content of an… (more)

Subjects/Keywords: Celebrity endorsement; marketing; strategy; gender; consumer behavior; Economics and Business; Ekonomi och näringsliv

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Junhem, S. (2017). Celebrity Endorsement & Consumer Behavior : Gender Differences as a Marketing Strategy. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35802

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Junhem, Sanna. “Celebrity Endorsement & Consumer Behavior : Gender Differences as a Marketing Strategy.” 2017. Thesis, Jönköping University. Accessed April 15, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35802.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Junhem, Sanna. “Celebrity Endorsement & Consumer Behavior : Gender Differences as a Marketing Strategy.” 2017. Web. 15 Apr 2021.

Vancouver:

Junhem S. Celebrity Endorsement & Consumer Behavior : Gender Differences as a Marketing Strategy. [Internet] [Thesis]. Jönköping University; 2017. [cited 2021 Apr 15]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35802.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Junhem S. Celebrity Endorsement & Consumer Behavior : Gender Differences as a Marketing Strategy. [Thesis]. Jönköping University; 2017. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35802

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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