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You searched for subject:(Celebrity Endorsement). Showing records 1 – 30 of 71 total matches.

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Halmstad University

1. Andersson, Carl-Henrik; Bengtsson, Johan. Vilken betydelse har Celebrity Endorsement för företagens marknadsföringsstrategi?.

Degree: Business and Engineering (SET), 2009, Halmstad University

  Vilken betydelse har Celebrity Endorsement för företagens marknadsföringsstrategi? Problemformuleringen leder fram till syftet med uppsatsen. Vi kommer nedan att dela upp syftet i tre… (more)

Subjects/Keywords: Celebrity Endorsement; Kändisar; Varumärke

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Andersson, Carl-Henrik; Bengtsson, J. (2009). Vilken betydelse har Celebrity Endorsement för företagens marknadsföringsstrategi?. (Thesis). Halmstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2661

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Andersson, Carl-Henrik; Bengtsson, Johan. “Vilken betydelse har Celebrity Endorsement för företagens marknadsföringsstrategi?.” 2009. Thesis, Halmstad University. Accessed August 18, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2661.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Andersson, Carl-Henrik; Bengtsson, Johan. “Vilken betydelse har Celebrity Endorsement för företagens marknadsföringsstrategi?.” 2009. Web. 18 Aug 2019.

Vancouver:

Andersson, Carl-Henrik; Bengtsson J. Vilken betydelse har Celebrity Endorsement för företagens marknadsföringsstrategi?. [Internet] [Thesis]. Halmstad University; 2009. [cited 2019 Aug 18]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2661.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Andersson, Carl-Henrik; Bengtsson J. Vilken betydelse har Celebrity Endorsement för företagens marknadsföringsstrategi?. [Thesis]. Halmstad University; 2009. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2661

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Texas – Austin

2. Choi, Jin-A. A cross-cultural examination of consumer responses to celebrity-endorsed advertisements.

Degree: Advertising, 2014, University of Texas – Austin

Celebrity endorsements are popular advertising methods that are implemented globally. Despite the frequent use of celebrities as product endorsers, few studies, if any, examine the… (more)

Subjects/Keywords: Culture; Celebrity endorsement; Advertisement appraisals

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APA (6th Edition):

Choi, J. (2014). A cross-cultural examination of consumer responses to celebrity-endorsed advertisements. (Thesis). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/25769

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Choi, Jin-A. “A cross-cultural examination of consumer responses to celebrity-endorsed advertisements.” 2014. Thesis, University of Texas – Austin. Accessed August 18, 2019. http://hdl.handle.net/2152/25769.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Choi, Jin-A. “A cross-cultural examination of consumer responses to celebrity-endorsed advertisements.” 2014. Web. 18 Aug 2019.

Vancouver:

Choi J. A cross-cultural examination of consumer responses to celebrity-endorsed advertisements. [Internet] [Thesis]. University of Texas – Austin; 2014. [cited 2019 Aug 18]. Available from: http://hdl.handle.net/2152/25769.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Choi J. A cross-cultural examination of consumer responses to celebrity-endorsed advertisements. [Thesis]. University of Texas – Austin; 2014. Available from: http://hdl.handle.net/2152/25769

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Anna University

3. Pugazhenthi A. Study on the influence of celebrity endorsement over the perception and purchase intention of college students;.

Degree: Influence of celebrity endorsement over the perception and purchase intention of college students, 2014, Anna University

Currently in India the use of celebrity advertising for companies has become a trend and also become a winning formula of corporate image building and… (more)

Subjects/Keywords:

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APA (6th Edition):

A, P. (2014). Study on the influence of celebrity endorsement over the perception and purchase intention of college students;. (Thesis). Anna University. Retrieved from http://shodhganga.inflibnet.ac.in/handle/10603/23075

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

A, Pugazhenthi. “Study on the influence of celebrity endorsement over the perception and purchase intention of college students;.” 2014. Thesis, Anna University. Accessed August 18, 2019. http://shodhganga.inflibnet.ac.in/handle/10603/23075.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

A, Pugazhenthi. “Study on the influence of celebrity endorsement over the perception and purchase intention of college students;.” 2014. Web. 18 Aug 2019.

Vancouver:

A P. Study on the influence of celebrity endorsement over the perception and purchase intention of college students;. [Internet] [Thesis]. Anna University; 2014. [cited 2019 Aug 18]. Available from: http://shodhganga.inflibnet.ac.in/handle/10603/23075.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

A P. Study on the influence of celebrity endorsement over the perception and purchase intention of college students;. [Thesis]. Anna University; 2014. Available from: http://shodhganga.inflibnet.ac.in/handle/10603/23075

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Stockholm University

4. Ekeroth, Alexandra Kirschner. Bakom reklamen : En kvalitativ bildanalys som studerar celebriteter som talespersoner för Head & Shoulders i tv-reklam.

Degree: Media Studies, 2014, Stockholm University

  Vi lever i en medievärld där vi ständigt möter bilder med syfte att påverka oss. Det är därmed viktigt att producera bland annat reklam… (more)

Subjects/Keywords: celebrity endorsement; varumärke; celebritet; semiotik; betydelsefulla värden

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ekeroth, A. K. (2014). Bakom reklamen : En kvalitativ bildanalys som studerar celebriteter som talespersoner för Head & Shoulders i tv-reklam. (Thesis). Stockholm University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-113370

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ekeroth, Alexandra Kirschner. “Bakom reklamen : En kvalitativ bildanalys som studerar celebriteter som talespersoner för Head & Shoulders i tv-reklam.” 2014. Thesis, Stockholm University. Accessed August 18, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-113370.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ekeroth, Alexandra Kirschner. “Bakom reklamen : En kvalitativ bildanalys som studerar celebriteter som talespersoner för Head & Shoulders i tv-reklam.” 2014. Web. 18 Aug 2019.

Vancouver:

Ekeroth AK. Bakom reklamen : En kvalitativ bildanalys som studerar celebriteter som talespersoner för Head & Shoulders i tv-reklam. [Internet] [Thesis]. Stockholm University; 2014. [cited 2019 Aug 18]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-113370.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ekeroth AK. Bakom reklamen : En kvalitativ bildanalys som studerar celebriteter som talespersoner för Head & Shoulders i tv-reklam. [Thesis]. Stockholm University; 2014. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-113370

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Rochester Institute of Technology

5. Veras Victoria, Vanessa. Consistency and Inconsistency in Celebrity Endorsements.

Degree: MS, School of Communication (CLA), 2015, Rochester Institute of Technology

  The purpose of this study was to evaluate consumer attitudes towards brands when exposed to celebrity endorsements in cases where the personality of the… (more)

Subjects/Keywords: Brand; Brands; Celebrity; Identities; Product endorsement

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APA (6th Edition):

Veras Victoria, V. (2015). Consistency and Inconsistency in Celebrity Endorsements. (Masters Thesis). Rochester Institute of Technology. Retrieved from https://scholarworks.rit.edu/theses/8927

Chicago Manual of Style (16th Edition):

Veras Victoria, Vanessa. “Consistency and Inconsistency in Celebrity Endorsements.” 2015. Masters Thesis, Rochester Institute of Technology. Accessed August 18, 2019. https://scholarworks.rit.edu/theses/8927.

MLA Handbook (7th Edition):

Veras Victoria, Vanessa. “Consistency and Inconsistency in Celebrity Endorsements.” 2015. Web. 18 Aug 2019.

Vancouver:

Veras Victoria V. Consistency and Inconsistency in Celebrity Endorsements. [Internet] [Masters thesis]. Rochester Institute of Technology; 2015. [cited 2019 Aug 18]. Available from: https://scholarworks.rit.edu/theses/8927.

Council of Science Editors:

Veras Victoria V. Consistency and Inconsistency in Celebrity Endorsements. [Masters Thesis]. Rochester Institute of Technology; 2015. Available from: https://scholarworks.rit.edu/theses/8927


University of Lethbridge

6. University of Lethbridge. Dhillon School of Business. Celebrity Endorsement vs. Opposition of a Celebrity: A Study of Endorsement Effects in Politics Using a Balance Theory Approach .

Degree: 2019, University of Lethbridge

 A study to examine celebrity endorsement effects in the political sector. The focus of this study is on the likability and expertise of celebrities to… (more)

Subjects/Keywords: Celebrities; Political endorsement; Cognitive balance; Endorsements; Celebrity endorsement; Dissertations, Academic

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Business, U. o. L. D. S. o. (2019). Celebrity Endorsement vs. Opposition of a Celebrity: A Study of Endorsement Effects in Politics Using a Balance Theory Approach . (Thesis). University of Lethbridge. Retrieved from http://hdl.handle.net/10133/5418

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Business, University of Lethbridge. Dhillon School of. “Celebrity Endorsement vs. Opposition of a Celebrity: A Study of Endorsement Effects in Politics Using a Balance Theory Approach .” 2019. Thesis, University of Lethbridge. Accessed August 18, 2019. http://hdl.handle.net/10133/5418.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Business, University of Lethbridge. Dhillon School of. “Celebrity Endorsement vs. Opposition of a Celebrity: A Study of Endorsement Effects in Politics Using a Balance Theory Approach .” 2019. Web. 18 Aug 2019.

Vancouver:

Business UoLDSo. Celebrity Endorsement vs. Opposition of a Celebrity: A Study of Endorsement Effects in Politics Using a Balance Theory Approach . [Internet] [Thesis]. University of Lethbridge; 2019. [cited 2019 Aug 18]. Available from: http://hdl.handle.net/10133/5418.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Business UoLDSo. Celebrity Endorsement vs. Opposition of a Celebrity: A Study of Endorsement Effects in Politics Using a Balance Theory Approach . [Thesis]. University of Lethbridge; 2019. Available from: http://hdl.handle.net/10133/5418

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Newcastle

7. Kan, Ying Che Ruth. Celebrity advertising and source credibility in Hong Kong.

Degree: 2013, University of Newcastle

Professional Doctorate - Doctor of Business Administration (DBA)

The study aimed to ascertain the essential characteristics of an effective celebrity endorser and their impact on… (more)

Subjects/Keywords: celebrity endorsement; celebrity advertising; source credibility; celebrity credibility scale; endorser effectiveness; male vs. female celebrity; Hong Kong Chinese consumers; purchase intention

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kan, Y. C. R. (2013). Celebrity advertising and source credibility in Hong Kong. (Thesis). University of Newcastle. Retrieved from http://hdl.handle.net/1959.13/937003

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kan, Ying Che Ruth. “Celebrity advertising and source credibility in Hong Kong.” 2013. Thesis, University of Newcastle. Accessed August 18, 2019. http://hdl.handle.net/1959.13/937003.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kan, Ying Che Ruth. “Celebrity advertising and source credibility in Hong Kong.” 2013. Web. 18 Aug 2019.

Vancouver:

Kan YCR. Celebrity advertising and source credibility in Hong Kong. [Internet] [Thesis]. University of Newcastle; 2013. [cited 2019 Aug 18]. Available from: http://hdl.handle.net/1959.13/937003.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kan YCR. Celebrity advertising and source credibility in Hong Kong. [Thesis]. University of Newcastle; 2013. Available from: http://hdl.handle.net/1959.13/937003

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

8. Birgersson, Fanny; Ragnvaldsson, Jonas. Konsumentens uppfattning av Influencer Marketing på Instagram : En experimentell studie på Source Credibility, Köpintention och Varumärkesattityd.

Degree: Engineering and Business, 2018, University of Borås

Sociala medier har under senare år växt och blivit en integrerad del av människors vardag. Tillväxten i populariteten av sociala medier har resulterat i… (more)

Subjects/Keywords: Influencer marketing; Multiple product endorsement; Celebrity endorsement; Source Credibility; Purchase intention; Brand attitude; Influencer marketing; Multiple product endorsement; celebrity endorsement; Source credibility; Köpintention; Varumärkesattityd; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Birgersson, Fanny; Ragnvaldsson, J. (2018). Konsumentens uppfattning av Influencer Marketing på Instagram : En experimentell studie på Source Credibility, Köpintention och Varumärkesattityd. (Thesis). University of Borås. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14587

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Birgersson, Fanny; Ragnvaldsson, Jonas. “Konsumentens uppfattning av Influencer Marketing på Instagram : En experimentell studie på Source Credibility, Köpintention och Varumärkesattityd.” 2018. Thesis, University of Borås. Accessed August 18, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14587.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Birgersson, Fanny; Ragnvaldsson, Jonas. “Konsumentens uppfattning av Influencer Marketing på Instagram : En experimentell studie på Source Credibility, Köpintention och Varumärkesattityd.” 2018. Web. 18 Aug 2019.

Vancouver:

Birgersson, Fanny; Ragnvaldsson J. Konsumentens uppfattning av Influencer Marketing på Instagram : En experimentell studie på Source Credibility, Köpintention och Varumärkesattityd. [Internet] [Thesis]. University of Borås; 2018. [cited 2019 Aug 18]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14587.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Birgersson, Fanny; Ragnvaldsson J. Konsumentens uppfattning av Influencer Marketing på Instagram : En experimentell studie på Source Credibility, Köpintention och Varumärkesattityd. [Thesis]. University of Borås; 2018. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14587

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

9. Lopes, Sílvia Raquel Soares do Carmo. A percepção da influência do Celebrity Endorsement no consumo.

Degree: 2015, Universidade Europeia – Laureate International Universities

Embora o Celebrity Endorsement seja uma ferramenta de marketing já consagrada, a ascensão digital e o ritmo frenético das redes sociais vieram reclamar mudanças no… (more)

Subjects/Keywords: Celebrity endorsement; Redes sociais; Celebrity endorsement nas redes sociais; Celebridades; Marketing digital; Publicidade; Influência das celebridades

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lopes, S. R. S. d. C. (2015). A percepção da influência do Celebrity Endorsement no consumo. (Thesis). Universidade Europeia – Laureate International Universities. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/9657

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lopes, Sílvia Raquel Soares do Carmo. “A percepção da influência do Celebrity Endorsement no consumo.” 2015. Thesis, Universidade Europeia – Laureate International Universities. Accessed August 18, 2019. https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/9657.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lopes, Sílvia Raquel Soares do Carmo. “A percepção da influência do Celebrity Endorsement no consumo.” 2015. Web. 18 Aug 2019.

Vancouver:

Lopes SRSdC. A percepção da influência do Celebrity Endorsement no consumo. [Internet] [Thesis]. Universidade Europeia – Laureate International Universities; 2015. [cited 2019 Aug 18]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/9657.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lopes SRSdC. A percepção da influência do Celebrity Endorsement no consumo. [Thesis]. Universidade Europeia – Laureate International Universities; 2015. Available from: https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/9657

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Jönköping University

10. Ekberg, Sara; Mellgård, Linn. Local Celebrity Endorsement : Can You Go Far by Staying Close?.

Degree: Jönköping International Business School, 2010, Jönköping University

Celebrity endorsement consists of a written or spoken statement from a publicly known person, proclaiming the benefits of some product or service. Previous research… (more)

Subjects/Keywords: Celebrity Endorsement; Local Celebrities; Well-known Celebrities; Celebrity Capital; Reputational Capital; Marketing Communication; Communication Effectiveness

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ekberg, Sara; Mellgård, L. (2010). Local Celebrity Endorsement : Can You Go Far by Staying Close?. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12853

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ekberg, Sara; Mellgård, Linn. “Local Celebrity Endorsement : Can You Go Far by Staying Close?.” 2010. Thesis, Jönköping University. Accessed August 18, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12853.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ekberg, Sara; Mellgård, Linn. “Local Celebrity Endorsement : Can You Go Far by Staying Close?.” 2010. Web. 18 Aug 2019.

Vancouver:

Ekberg, Sara; Mellgård L. Local Celebrity Endorsement : Can You Go Far by Staying Close?. [Internet] [Thesis]. Jönköping University; 2010. [cited 2019 Aug 18]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12853.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ekberg, Sara; Mellgård L. Local Celebrity Endorsement : Can You Go Far by Staying Close?. [Thesis]. Jönköping University; 2010. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12853

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

11. Leonardo Aureliano da Silva. The effect of the mark in the evaluation of propagandas endorsed for celebrities.

Degree: 2012, Universidade Nove de Julho

The use of celebrity endorsement in advertising is common in many countries. The objective of this communication strategy is to influence consumer behavior in favor… (more)

Subjects/Keywords: Propaganda; ADMINISTRACAO; Celebrity Endorsement; Endosso de Celebridade; Brand; Marca; Congruência da Celebridade; Celebrity Congruency; Advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Silva, L. A. d. (2012). The effect of the mark in the evaluation of propagandas endorsed for celebrities. (Thesis). Universidade Nove de Julho. Retrieved from http://www4.uninove.br/tedeSimplificado/tde_busca/arquivo.php?codArquivo=466

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Silva, Leonardo Aureliano da. “The effect of the mark in the evaluation of propagandas endorsed for celebrities.” 2012. Thesis, Universidade Nove de Julho. Accessed August 18, 2019. http://www4.uninove.br/tedeSimplificado/tde_busca/arquivo.php?codArquivo=466.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Silva, Leonardo Aureliano da. “The effect of the mark in the evaluation of propagandas endorsed for celebrities.” 2012. Web. 18 Aug 2019.

Vancouver:

Silva LAd. The effect of the mark in the evaluation of propagandas endorsed for celebrities. [Internet] [Thesis]. Universidade Nove de Julho; 2012. [cited 2019 Aug 18]. Available from: http://www4.uninove.br/tedeSimplificado/tde_busca/arquivo.php?codArquivo=466.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Silva LAd. The effect of the mark in the evaluation of propagandas endorsed for celebrities. [Thesis]. Universidade Nove de Julho; 2012. Available from: http://www4.uninove.br/tedeSimplificado/tde_busca/arquivo.php?codArquivo=466

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Virginia Tech

12. Hock, Stefan Johannes Michae. Negative Celebrity Endorsement Publicity and Stock Returns: The Importance of Proactive Firm Reactions.

Degree: PhD, Marketing, 2015, Virginia Tech

 Nowadays, about one fourth of all prime time commercials in the United States feature celebrity endorsers. Previous research has identified numerous benefits of this powerful… (more)

Subjects/Keywords: event study; celebrity endorsement; negative publicity; scandal; crisis management; firm reaction

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hock, S. J. M. (2015). Negative Celebrity Endorsement Publicity and Stock Returns: The Importance of Proactive Firm Reactions. (Doctoral Dissertation). Virginia Tech. Retrieved from http://hdl.handle.net/10919/79619

Chicago Manual of Style (16th Edition):

Hock, Stefan Johannes Michae. “Negative Celebrity Endorsement Publicity and Stock Returns: The Importance of Proactive Firm Reactions.” 2015. Doctoral Dissertation, Virginia Tech. Accessed August 18, 2019. http://hdl.handle.net/10919/79619.

MLA Handbook (7th Edition):

Hock, Stefan Johannes Michae. “Negative Celebrity Endorsement Publicity and Stock Returns: The Importance of Proactive Firm Reactions.” 2015. Web. 18 Aug 2019.

Vancouver:

Hock SJM. Negative Celebrity Endorsement Publicity and Stock Returns: The Importance of Proactive Firm Reactions. [Internet] [Doctoral dissertation]. Virginia Tech; 2015. [cited 2019 Aug 18]. Available from: http://hdl.handle.net/10919/79619.

Council of Science Editors:

Hock SJM. Negative Celebrity Endorsement Publicity and Stock Returns: The Importance of Proactive Firm Reactions. [Doctoral Dissertation]. Virginia Tech; 2015. Available from: http://hdl.handle.net/10919/79619


Virginia Tech

13. Adas, Samantha Nadia. An Exploration of American Adolescents' Beverage Intake and Views on Celebrity Endorsement of Beverage Products to Inform Policies that Promote Healthy Beverage Guidelines.

Degree: MS, Human Nutrition, Foods, and Exercise, 2018, Virginia Tech

 Food and beverage marketing influences the preferences and diet quality of adolescents. In 2009, about one third (23.8 million US dollars) of the 77 million… (more)

Subjects/Keywords: beverages; healthy beverage guidelines; celebrity endorsement; adolescents; marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Adas, S. N. (2018). An Exploration of American Adolescents' Beverage Intake and Views on Celebrity Endorsement of Beverage Products to Inform Policies that Promote Healthy Beverage Guidelines. (Masters Thesis). Virginia Tech. Retrieved from http://hdl.handle.net/10919/84426

Chicago Manual of Style (16th Edition):

Adas, Samantha Nadia. “An Exploration of American Adolescents' Beverage Intake and Views on Celebrity Endorsement of Beverage Products to Inform Policies that Promote Healthy Beverage Guidelines.” 2018. Masters Thesis, Virginia Tech. Accessed August 18, 2019. http://hdl.handle.net/10919/84426.

MLA Handbook (7th Edition):

Adas, Samantha Nadia. “An Exploration of American Adolescents' Beverage Intake and Views on Celebrity Endorsement of Beverage Products to Inform Policies that Promote Healthy Beverage Guidelines.” 2018. Web. 18 Aug 2019.

Vancouver:

Adas SN. An Exploration of American Adolescents' Beverage Intake and Views on Celebrity Endorsement of Beverage Products to Inform Policies that Promote Healthy Beverage Guidelines. [Internet] [Masters thesis]. Virginia Tech; 2018. [cited 2019 Aug 18]. Available from: http://hdl.handle.net/10919/84426.

Council of Science Editors:

Adas SN. An Exploration of American Adolescents' Beverage Intake and Views on Celebrity Endorsement of Beverage Products to Inform Policies that Promote Healthy Beverage Guidelines. [Masters Thesis]. Virginia Tech; 2018. Available from: http://hdl.handle.net/10919/84426


Stockholm University

14. Jonsson, Christine. Victoria's Secret : Märket som skapade en drömvärld och blev till en framgångssaga.

Degree: Media Studies, 2014, Stockholm University

  Victoria’s Secret grundades 1977 i Kalifornien, USA. Idag har märket, som främst säljer underkläder, nått en enorm popularitet. I USA finns det, hösten 2014,… (more)

Subjects/Keywords: Victoria's Secret; varumärkesstrategi; semiotisk bildanalys; brand identity; säljstrategi; celebrity endorsement

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Jonsson, C. (2014). Victoria's Secret : Märket som skapade en drömvärld och blev till en framgångssaga. (Thesis). Stockholm University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-113331

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Jonsson, Christine. “Victoria's Secret : Märket som skapade en drömvärld och blev till en framgångssaga.” 2014. Thesis, Stockholm University. Accessed August 18, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-113331.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Jonsson, Christine. “Victoria's Secret : Märket som skapade en drömvärld och blev till en framgångssaga.” 2014. Web. 18 Aug 2019.

Vancouver:

Jonsson C. Victoria's Secret : Märket som skapade en drömvärld och blev till en framgångssaga. [Internet] [Thesis]. Stockholm University; 2014. [cited 2019 Aug 18]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-113331.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Jonsson C. Victoria's Secret : Märket som skapade en drömvärld och blev till en framgångssaga. [Thesis]. Stockholm University; 2014. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-113331

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Stockholm University

15. Broman, Hedda. Celebrity Endorsement : En kvalitativ analys av Viktväktarnas reklamfilmer.

Degree: JMK, 2015, Stockholm University

  Uppsatsen syfte är att analysera vad det är för skillnader med att marknadsföra en produkt eller tjänst med eller utan Celebrity Endorsement. Jag har… (more)

Subjects/Keywords: Celebrity Endorsement; Viktväktarna; celebritet; identifikation; aspirationgrupp; psykologiska övertalningsprinciper

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APA (6th Edition):

Broman, H. (2015). Celebrity Endorsement : En kvalitativ analys av Viktväktarnas reklamfilmer. (Thesis). Stockholm University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-120596

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Broman, Hedda. “Celebrity Endorsement : En kvalitativ analys av Viktväktarnas reklamfilmer.” 2015. Thesis, Stockholm University. Accessed August 18, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-120596.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Broman, Hedda. “Celebrity Endorsement : En kvalitativ analys av Viktväktarnas reklamfilmer.” 2015. Web. 18 Aug 2019.

Vancouver:

Broman H. Celebrity Endorsement : En kvalitativ analys av Viktväktarnas reklamfilmer. [Internet] [Thesis]. Stockholm University; 2015. [cited 2019 Aug 18]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-120596.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Broman H. Celebrity Endorsement : En kvalitativ analys av Viktväktarnas reklamfilmer. [Thesis]. Stockholm University; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-120596

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Halmstad University

16. Souza, Ana Clara. Digital marketing: Online advertising tricks and consumer irritation.

Degree: Engineering and Science, 2016, Halmstad University

  The social media usage in this decade has seen a vast expansion, expansion that has been observed in the amount of time users spend… (more)

Subjects/Keywords: Social media; online advertising; consumer irritation; advertisement tricks; celebrity endorsement; hashtags.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Souza, A. C. (2016). Digital marketing: Online advertising tricks and consumer irritation. (Thesis). Halmstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31317

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Souza, Ana Clara. “Digital marketing: Online advertising tricks and consumer irritation.” 2016. Thesis, Halmstad University. Accessed August 18, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31317.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Souza, Ana Clara. “Digital marketing: Online advertising tricks and consumer irritation.” 2016. Web. 18 Aug 2019.

Vancouver:

Souza AC. Digital marketing: Online advertising tricks and consumer irritation. [Internet] [Thesis]. Halmstad University; 2016. [cited 2019 Aug 18]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31317.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Souza AC. Digital marketing: Online advertising tricks and consumer irritation. [Thesis]. Halmstad University; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31317

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

17. Carvalho, António Filipe Esteves Miguel de. The effects of celebrity endorsement on consumers purchasing intentions.

Degree: 2012, RCAAP

Mestrado em Marketing

The present thesis is a research about a marketing strategy: celebrity endorsement. Despite the fact that celebrity endorsement brings up some risks,… (more)

Subjects/Keywords: Celebrity endorsement; Purchase intentions; Endosso de celebridades; Intenções de compra

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Carvalho, A. F. E. M. d. (2012). The effects of celebrity endorsement on consumers purchasing intentions. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/5252

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Carvalho, António Filipe Esteves Miguel de. “The effects of celebrity endorsement on consumers purchasing intentions.” 2012. Thesis, RCAAP. Accessed August 18, 2019. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/5252.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Carvalho, António Filipe Esteves Miguel de. “The effects of celebrity endorsement on consumers purchasing intentions.” 2012. Web. 18 Aug 2019.

Vancouver:

Carvalho AFEMd. The effects of celebrity endorsement on consumers purchasing intentions. [Internet] [Thesis]. RCAAP; 2012. [cited 2019 Aug 18]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/5252.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Carvalho AFEMd. The effects of celebrity endorsement on consumers purchasing intentions. [Thesis]. RCAAP; 2012. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/5252

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Missouri – Columbia

18. Walsh, Lauren M. The beauty of celebrity endorsements: a study on audience reception of celebrity endorsed cosmetics with a view through the lens of upper-class and middle-class women.

Degree: 2011, University of Missouri – Columbia

 [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Advertisers constantly compete for consumers' attention and business. Thus, it is imperative for advertisers to… (more)

Subjects/Keywords: parasocial interaction; product awareness; purchase intent; celebrity endorsement

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Walsh, L. M. (2011). The beauty of celebrity endorsements: a study on audience reception of celebrity endorsed cosmetics with a view through the lens of upper-class and middle-class women. (Thesis). University of Missouri – Columbia. Retrieved from http://hdl.handle.net/10355/14918

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Walsh, Lauren M. “The beauty of celebrity endorsements: a study on audience reception of celebrity endorsed cosmetics with a view through the lens of upper-class and middle-class women.” 2011. Thesis, University of Missouri – Columbia. Accessed August 18, 2019. http://hdl.handle.net/10355/14918.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Walsh, Lauren M. “The beauty of celebrity endorsements: a study on audience reception of celebrity endorsed cosmetics with a view through the lens of upper-class and middle-class women.” 2011. Web. 18 Aug 2019.

Vancouver:

Walsh LM. The beauty of celebrity endorsements: a study on audience reception of celebrity endorsed cosmetics with a view through the lens of upper-class and middle-class women. [Internet] [Thesis]. University of Missouri – Columbia; 2011. [cited 2019 Aug 18]. Available from: http://hdl.handle.net/10355/14918.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Walsh LM. The beauty of celebrity endorsements: a study on audience reception of celebrity endorsed cosmetics with a view through the lens of upper-class and middle-class women. [Thesis]. University of Missouri – Columbia; 2011. Available from: http://hdl.handle.net/10355/14918

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Tampere University

19. Lotonina, Inessa. Analyzing parasocial influence of celebrity endorsement on Russian Millennials .

Degree: 2019, Tampere University

 Social media plays an important part in modern society. Marketing professionals started to pay attention to social media in search for new ways to promote… (more)

Subjects/Keywords: social media marketing; celebrity endorsement; Russian Millennial consumers; parasocial interactions.

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APA (6th Edition):

Lotonina, I. (2019). Analyzing parasocial influence of celebrity endorsement on Russian Millennials . (Masters Thesis). Tampere University. Retrieved from https://trepo.tuni.fi/handle/10024/105695

Chicago Manual of Style (16th Edition):

Lotonina, Inessa. “Analyzing parasocial influence of celebrity endorsement on Russian Millennials .” 2019. Masters Thesis, Tampere University. Accessed August 18, 2019. https://trepo.tuni.fi/handle/10024/105695.

MLA Handbook (7th Edition):

Lotonina, Inessa. “Analyzing parasocial influence of celebrity endorsement on Russian Millennials .” 2019. Web. 18 Aug 2019.

Vancouver:

Lotonina I. Analyzing parasocial influence of celebrity endorsement on Russian Millennials . [Internet] [Masters thesis]. Tampere University; 2019. [cited 2019 Aug 18]. Available from: https://trepo.tuni.fi/handle/10024/105695.

Council of Science Editors:

Lotonina I. Analyzing parasocial influence of celebrity endorsement on Russian Millennials . [Masters Thesis]. Tampere University; 2019. Available from: https://trepo.tuni.fi/handle/10024/105695


Queensland University of Technology

20. Hunter, Erik J. Celebrity entrepreneurship and celebrity endorsement : similarities, differences and the effect of deeper engagement.

Degree: 2010, Queensland University of Technology

 Increasingly, celebrities appear not only as endorsers for products but are apparently engaged in entrepreneurial roles as initiators, owners and perhaps even managers in the… (more)

Subjects/Keywords: celebrity entrepreneur, celebrity endorser, endorsement, business celebrity, celebrity CEO, attribution theory, source model, image transfer, human brands, trustworthiness, expertise, attractiveness, engagement, emotional involvement; negative celebrity information

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hunter, E. J. (2010). Celebrity entrepreneurship and celebrity endorsement : similarities, differences and the effect of deeper engagement. (Thesis). Queensland University of Technology. Retrieved from https://eprints.qut.edu.au/38902/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hunter, Erik J. “Celebrity entrepreneurship and celebrity endorsement : similarities, differences and the effect of deeper engagement.” 2010. Thesis, Queensland University of Technology. Accessed August 18, 2019. https://eprints.qut.edu.au/38902/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hunter, Erik J. “Celebrity entrepreneurship and celebrity endorsement : similarities, differences and the effect of deeper engagement.” 2010. Web. 18 Aug 2019.

Vancouver:

Hunter EJ. Celebrity entrepreneurship and celebrity endorsement : similarities, differences and the effect of deeper engagement. [Internet] [Thesis]. Queensland University of Technology; 2010. [cited 2019 Aug 18]. Available from: https://eprints.qut.edu.au/38902/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hunter EJ. Celebrity entrepreneurship and celebrity endorsement : similarities, differences and the effect of deeper engagement. [Thesis]. Queensland University of Technology; 2010. Available from: https://eprints.qut.edu.au/38902/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Universitat Ramon Llull

21. Julià Rich, Míriam. El endorsement de los celebrities y su influencia en el consumidor.

Degree: 2016, Universitat Ramon Llull

 Today, companies, as another strategy for marketing and communication, choose and use celebrities to give support to their products and to increase sales. The proposal… (more)

Subjects/Keywords: Celebrity; Celebrity endorsement; Identitat corporativa; Promoción; Consumidor; Mensajes; Marcas; Creatividad; Estrategias Marketing; Estrategias comunicación; Ciències Socials i Jurídiques; 3; 316; 378

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Julià Rich, M. (2016). El endorsement de los celebrities y su influencia en el consumidor. (Thesis). Universitat Ramon Llull. Retrieved from http://hdl.handle.net/10803/360845

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Julià Rich, Míriam. “El endorsement de los celebrities y su influencia en el consumidor.” 2016. Thesis, Universitat Ramon Llull. Accessed August 18, 2019. http://hdl.handle.net/10803/360845.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Julià Rich, Míriam. “El endorsement de los celebrities y su influencia en el consumidor.” 2016. Web. 18 Aug 2019.

Vancouver:

Julià Rich M. El endorsement de los celebrities y su influencia en el consumidor. [Internet] [Thesis]. Universitat Ramon Llull; 2016. [cited 2019 Aug 18]. Available from: http://hdl.handle.net/10803/360845.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Julià Rich M. El endorsement de los celebrities y su influencia en el consumidor. [Thesis]. Universitat Ramon Llull; 2016. Available from: http://hdl.handle.net/10803/360845

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Florida

22. Yang, Wei-Hsuan. Will Consumers' Level Of Knowledge Influence Their Attitudes Toward Celebrity-Endorsed Products?.

Degree: M.Adv., Advertising - Journalism and Communications, 2010, University of Florida

 The main purpose of this study was to examine whether consumers knowledge influences their attitudes and purchase intentions when they confront advertisements with different degrees… (more)

Subjects/Keywords: Advertising research; Brands; Celebrities; Celebrity endorsement; Consumer research; Digital cameras; Knowledge; Mathematical congruence; Psychological attitudes; Subject indexing; brand, celebrity, consumer, endorsement, product

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Yang, W. (2010). Will Consumers' Level Of Knowledge Influence Their Attitudes Toward Celebrity-Endorsed Products?. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0042193

Chicago Manual of Style (16th Edition):

Yang, Wei-Hsuan. “Will Consumers' Level Of Knowledge Influence Their Attitudes Toward Celebrity-Endorsed Products?.” 2010. Masters Thesis, University of Florida. Accessed August 18, 2019. http://ufdc.ufl.edu/UFE0042193.

MLA Handbook (7th Edition):

Yang, Wei-Hsuan. “Will Consumers' Level Of Knowledge Influence Their Attitudes Toward Celebrity-Endorsed Products?.” 2010. Web. 18 Aug 2019.

Vancouver:

Yang W. Will Consumers' Level Of Knowledge Influence Their Attitudes Toward Celebrity-Endorsed Products?. [Internet] [Masters thesis]. University of Florida; 2010. [cited 2019 Aug 18]. Available from: http://ufdc.ufl.edu/UFE0042193.

Council of Science Editors:

Yang W. Will Consumers' Level Of Knowledge Influence Their Attitudes Toward Celebrity-Endorsed Products?. [Masters Thesis]. University of Florida; 2010. Available from: http://ufdc.ufl.edu/UFE0042193

23. Friis-Jespersen, Christopher. Celebrity endorser’s credibility: effect on consumers’ attitude toward advertisement : Factors influencing vloggers credibility among viewers and their relation with attitude toward advertisement.

Degree: Technology and Social Sciences, 2017, Luleå University of Technology

  Social media has become an attractive platform for companies to advertise their brands on and a common method is to pay internet celebrities to… (more)

Subjects/Keywords: Celebrity endorsement; endorser credibility; Attitude towards advertisement; consumers; students; vlogger; Business Administration; Företagsekonomi

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APA (6th Edition):

Friis-Jespersen, C. (2017). Celebrity endorser’s credibility: effect on consumers’ attitude toward advertisement : Factors influencing vloggers credibility among viewers and their relation with attitude toward advertisement. (Thesis). Luleå University of Technology. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64645

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Friis-Jespersen, Christopher. “Celebrity endorser’s credibility: effect on consumers’ attitude toward advertisement : Factors influencing vloggers credibility among viewers and their relation with attitude toward advertisement.” 2017. Thesis, Luleå University of Technology. Accessed August 18, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64645.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Friis-Jespersen, Christopher. “Celebrity endorser’s credibility: effect on consumers’ attitude toward advertisement : Factors influencing vloggers credibility among viewers and their relation with attitude toward advertisement.” 2017. Web. 18 Aug 2019.

Vancouver:

Friis-Jespersen C. Celebrity endorser’s credibility: effect on consumers’ attitude toward advertisement : Factors influencing vloggers credibility among viewers and their relation with attitude toward advertisement. [Internet] [Thesis]. Luleå University of Technology; 2017. [cited 2019 Aug 18]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64645.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Friis-Jespersen C. Celebrity endorser’s credibility: effect on consumers’ attitude toward advertisement : Factors influencing vloggers credibility among viewers and their relation with attitude toward advertisement. [Thesis]. Luleå University of Technology; 2017. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64645

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Jönköping University

24. Junhem, Sanna. Celebrity Endorsement & Consumer Behavior : Gender Differences as a Marketing Strategy.

Degree: Business Administration, 2017, Jönköping University

  Background - Celebrity endorsement is not a new phenomenon and it can be seen in advertisements around the world. Since the content of an… (more)

Subjects/Keywords: Celebrity endorsement; marketing; strategy; gender; consumer behavior; Economics and Business; Ekonomi och näringsliv

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Junhem, S. (2017). Celebrity Endorsement & Consumer Behavior : Gender Differences as a Marketing Strategy. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35802

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Junhem, Sanna. “Celebrity Endorsement & Consumer Behavior : Gender Differences as a Marketing Strategy.” 2017. Thesis, Jönköping University. Accessed August 18, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35802.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Junhem, Sanna. “Celebrity Endorsement & Consumer Behavior : Gender Differences as a Marketing Strategy.” 2017. Web. 18 Aug 2019.

Vancouver:

Junhem S. Celebrity Endorsement & Consumer Behavior : Gender Differences as a Marketing Strategy. [Internet] [Thesis]. Jönköping University; 2017. [cited 2019 Aug 18]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35802.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Junhem S. Celebrity Endorsement & Consumer Behavior : Gender Differences as a Marketing Strategy. [Thesis]. Jönköping University; 2017. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35802

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Oregon

25. Gurel Atay, Eda, 1980-. Celebrity endorsements and advertising effectiveness: The importance of value congruence.

Degree: 2011, University of Oregon

 Millions of dollars are spent on celebrity contracts each year by assuming that the benefits of using celebrities will exceed the costs. Accordingly, many researchers… (more)

Subjects/Keywords: Value congruence; Advertising effectiveness; Celebrity endorsement; Match-up hypothesis; Personal values; Marketing; Cognitive psychology; Psychology

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Gurel Atay, Eda, 1. (2011). Celebrity endorsements and advertising effectiveness: The importance of value congruence. (Thesis). University of Oregon. Retrieved from http://hdl.handle.net/1794/11566

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Gurel Atay, Eda, 1980-. “Celebrity endorsements and advertising effectiveness: The importance of value congruence.” 2011. Thesis, University of Oregon. Accessed August 18, 2019. http://hdl.handle.net/1794/11566.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Gurel Atay, Eda, 1980-. “Celebrity endorsements and advertising effectiveness: The importance of value congruence.” 2011. Web. 18 Aug 2019.

Vancouver:

Gurel Atay, Eda 1. Celebrity endorsements and advertising effectiveness: The importance of value congruence. [Internet] [Thesis]. University of Oregon; 2011. [cited 2019 Aug 18]. Available from: http://hdl.handle.net/1794/11566.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Gurel Atay, Eda 1. Celebrity endorsements and advertising effectiveness: The importance of value congruence. [Thesis]. University of Oregon; 2011. Available from: http://hdl.handle.net/1794/11566

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Luleå University of Technology

26. Skärfstad, Rikard. Celebrity endorsement : case study of J. Lindeberg.

Degree: 2004, Luleå University of Technology

Today companies choose to utilize celebrities as endorsers, in their marketing campaigns. This strategy has grown more popular than ever. The celebrities used are… (more)

Subjects/Keywords: Social Behaviour Law; celebrity endorsement; endorsement; J.Lindeberg; Samhälls-; beteendevetenskap; juridik

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APA (6th Edition):

Skärfstad, R. (2004). Celebrity endorsement : case study of J. Lindeberg. (Thesis). Luleå University of Technology. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-52210

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Skärfstad, Rikard. “Celebrity endorsement : case study of J. Lindeberg.” 2004. Thesis, Luleå University of Technology. Accessed August 18, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-52210.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Skärfstad, Rikard. “Celebrity endorsement : case study of J. Lindeberg.” 2004. Web. 18 Aug 2019.

Vancouver:

Skärfstad R. Celebrity endorsement : case study of J. Lindeberg. [Internet] [Thesis]. Luleå University of Technology; 2004. [cited 2019 Aug 18]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-52210.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Skärfstad R. Celebrity endorsement : case study of J. Lindeberg. [Thesis]. Luleå University of Technology; 2004. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-52210

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

27. Patel. Pratik C. Measuring consumers attitude towards celebrity endorsement with special reference to film stars versus sports stars as celebrity endorsers; -.

Degree: Management, 2012, Veer Narmad South Gujarat University

None

References p.303-318, Appendix p. 1-5

Advisors/Committee Members: Sidhpuria, Manish.

Subjects/Keywords: Celebrity Endorsement; Film Star; Measuring Consumers; Sports Star

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APA (6th Edition):

C, P. P. (2012). Measuring consumers attitude towards celebrity endorsement with special reference to film stars versus sports stars as celebrity endorsers; -. (Thesis). Veer Narmad South Gujarat University. Retrieved from http://shodhganga.inflibnet.ac.in/handle/10603/32342

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

C, Patel. Pratik. “Measuring consumers attitude towards celebrity endorsement with special reference to film stars versus sports stars as celebrity endorsers; -.” 2012. Thesis, Veer Narmad South Gujarat University. Accessed August 18, 2019. http://shodhganga.inflibnet.ac.in/handle/10603/32342.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

C, Patel. Pratik. “Measuring consumers attitude towards celebrity endorsement with special reference to film stars versus sports stars as celebrity endorsers; -.” 2012. Web. 18 Aug 2019.

Vancouver:

C PP. Measuring consumers attitude towards celebrity endorsement with special reference to film stars versus sports stars as celebrity endorsers; -. [Internet] [Thesis]. Veer Narmad South Gujarat University; 2012. [cited 2019 Aug 18]. Available from: http://shodhganga.inflibnet.ac.in/handle/10603/32342.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

C PP. Measuring consumers attitude towards celebrity endorsement with special reference to film stars versus sports stars as celebrity endorsers; -. [Thesis]. Veer Narmad South Gujarat University; 2012. Available from: http://shodhganga.inflibnet.ac.in/handle/10603/32342

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

28. Lundberg, Amanda. Influencer Marketing : En kvalitativ studie om vilka faktorer som är viktigast vid samarbete på Instagram.

Degree: Technology and Social Sciences, 2018, Luleå University of Technology

  Användandet av sociala medier ökar kraftigt och har under de senaste åren blivit en viktig del i människors vardag. Detta ger företag en möjlighet… (more)

Subjects/Keywords: Influencer Marketing; Marketing; Word-of-Mouth; Brand-fit; Brand Congruence; Social Media; Celebrity Endorsement; Micro-Influencer; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lundberg, A. (2018). Influencer Marketing : En kvalitativ studie om vilka faktorer som är viktigast vid samarbete på Instagram. (Thesis). Luleå University of Technology. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-69543

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lundberg, Amanda. “Influencer Marketing : En kvalitativ studie om vilka faktorer som är viktigast vid samarbete på Instagram.” 2018. Thesis, Luleå University of Technology. Accessed August 18, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-69543.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lundberg, Amanda. “Influencer Marketing : En kvalitativ studie om vilka faktorer som är viktigast vid samarbete på Instagram.” 2018. Web. 18 Aug 2019.

Vancouver:

Lundberg A. Influencer Marketing : En kvalitativ studie om vilka faktorer som är viktigast vid samarbete på Instagram. [Internet] [Thesis]. Luleå University of Technology; 2018. [cited 2019 Aug 18]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-69543.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lundberg A. Influencer Marketing : En kvalitativ studie om vilka faktorer som är viktigast vid samarbete på Instagram. [Thesis]. Luleå University of Technology; 2018. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-69543

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Halmstad University

29. Kype, Benjamin. Borde Zlatan ryta till? : En experimentell kvantitativ studie om marknadsaktiviteters påverkan på en Celebrity Endorsers uppfattade varumärkespersonlighet.

Degree: Engineering and Science, 2018, Halmstad University

  Problem Formulation: Is the consumers perceived brand personality of a celebrity endorser affected by a marketing activity and its transferred personality? Purpose: The purpose… (more)

Subjects/Keywords: Celebrity Endorsement; Marketing Activity; Meaning of Transfer; Brand Theory; Brand Personality and Brand Image.; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kype, B. (2018). Borde Zlatan ryta till? : En experimentell kvantitativ studie om marknadsaktiviteters påverkan på en Celebrity Endorsers uppfattade varumärkespersonlighet. (Thesis). Halmstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-37175

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kype, Benjamin. “Borde Zlatan ryta till? : En experimentell kvantitativ studie om marknadsaktiviteters påverkan på en Celebrity Endorsers uppfattade varumärkespersonlighet.” 2018. Thesis, Halmstad University. Accessed August 18, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-37175.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kype, Benjamin. “Borde Zlatan ryta till? : En experimentell kvantitativ studie om marknadsaktiviteters påverkan på en Celebrity Endorsers uppfattade varumärkespersonlighet.” 2018. Web. 18 Aug 2019.

Vancouver:

Kype B. Borde Zlatan ryta till? : En experimentell kvantitativ studie om marknadsaktiviteters påverkan på en Celebrity Endorsers uppfattade varumärkespersonlighet. [Internet] [Thesis]. Halmstad University; 2018. [cited 2019 Aug 18]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-37175.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kype B. Borde Zlatan ryta till? : En experimentell kvantitativ studie om marknadsaktiviteters påverkan på en Celebrity Endorsers uppfattade varumärkespersonlighet. [Thesis]. Halmstad University; 2018. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-37175

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Brighton

30. Batey, Jacqueline. The safe cigarette : visual strategies of reassurance in American advertisements for cigarettes, 1945-1964.

Degree: PhD, 2003, University of Brighton

 This Practice-Based Ph.D. thesis is in two sections, the written element presented as a sequence of eight Fascicles, and the practical element presented as an… (more)

Subjects/Keywords: 659; cigarettes; artist's books; illustration; satire; celebrity endorsement; advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Batey, J. (2003). The safe cigarette : visual strategies of reassurance in American advertisements for cigarettes, 1945-1964. (Doctoral Dissertation). University of Brighton. Retrieved from https://researchportal.port.ac.uk/portal/en/theses/the-safe-cigarette(a1dd0e71-ce49-4441-aab6-297bdd958c1c).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.271999

Chicago Manual of Style (16th Edition):

Batey, Jacqueline. “The safe cigarette : visual strategies of reassurance in American advertisements for cigarettes, 1945-1964.” 2003. Doctoral Dissertation, University of Brighton. Accessed August 18, 2019. https://researchportal.port.ac.uk/portal/en/theses/the-safe-cigarette(a1dd0e71-ce49-4441-aab6-297bdd958c1c).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.271999.

MLA Handbook (7th Edition):

Batey, Jacqueline. “The safe cigarette : visual strategies of reassurance in American advertisements for cigarettes, 1945-1964.” 2003. Web. 18 Aug 2019.

Vancouver:

Batey J. The safe cigarette : visual strategies of reassurance in American advertisements for cigarettes, 1945-1964. [Internet] [Doctoral dissertation]. University of Brighton; 2003. [cited 2019 Aug 18]. Available from: https://researchportal.port.ac.uk/portal/en/theses/the-safe-cigarette(a1dd0e71-ce49-4441-aab6-297bdd958c1c).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.271999.

Council of Science Editors:

Batey J. The safe cigarette : visual strategies of reassurance in American advertisements for cigarettes, 1945-1964. [Doctoral Dissertation]. University of Brighton; 2003. Available from: https://researchportal.port.ac.uk/portal/en/theses/the-safe-cigarette(a1dd0e71-ce49-4441-aab6-297bdd958c1c).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.271999

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