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You searched for subject:(Business Administration Marketing). Showing records 1 – 30 of 926 total matches.

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1. Stayton, Tracy Marek. The factors that influence product placement as an effective means of advertising in television sitcoms.

Degree: 2008, Hawaii Pacific University

  It is the goal of this research to begin to understand which factors influence the effectiveness of product placement as a means of advertising… (more)

Subjects/Keywords: Business Administration; Marketing

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APA (6th Edition):

Stayton, T. M. (2008). The factors that influence product placement as an effective means of advertising in television sitcoms. (Thesis). Hawaii Pacific University. Retrieved from http://pqdtopen.proquest.com/#viewpdf?dispub=1449268

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Stayton, Tracy Marek. “The factors that influence product placement as an effective means of advertising in television sitcoms.” 2008. Thesis, Hawaii Pacific University. Accessed March 19, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=1449268.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Stayton, Tracy Marek. “The factors that influence product placement as an effective means of advertising in television sitcoms.” 2008. Web. 19 Mar 2019.

Vancouver:

Stayton TM. The factors that influence product placement as an effective means of advertising in television sitcoms. [Internet] [Thesis]. Hawaii Pacific University; 2008. [cited 2019 Mar 19]. Available from: http://pqdtopen.proquest.com/#viewpdf?dispub=1449268.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Stayton TM. The factors that influence product placement as an effective means of advertising in television sitcoms. [Thesis]. Hawaii Pacific University; 2008. Available from: http://pqdtopen.proquest.com/#viewpdf?dispub=1449268

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

2. Mann, Susan R. Using structural equation modeling to explain new product trial using AT, AIDA, AKETA, and MOA versus a model that is an integration of AT, AIDA, AKETA, and MOA (including involvement and self-efficacy as moderators).

Degree: 2011, TUI University

  Using advertising messages as the stimulus, this study integrated four consumer decision-making models in an attempt to determine if the integration of those models… (more)

Subjects/Keywords: Business Administration; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Mann, S. R. (2011). Using structural equation modeling to explain new product trial using AT, AIDA, AKETA, and MOA versus a model that is an integration of AT, AIDA, AKETA, and MOA (including involvement and self-efficacy as moderators). (Thesis). TUI University. Retrieved from http://pqdtopen.proquest.com/#viewpdf?dispub=3488989

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Mann, Susan R. “Using structural equation modeling to explain new product trial using AT, AIDA, AKETA, and MOA versus a model that is an integration of AT, AIDA, AKETA, and MOA (including involvement and self-efficacy as moderators).” 2011. Thesis, TUI University. Accessed March 19, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=3488989.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Mann, Susan R. “Using structural equation modeling to explain new product trial using AT, AIDA, AKETA, and MOA versus a model that is an integration of AT, AIDA, AKETA, and MOA (including involvement and self-efficacy as moderators).” 2011. Web. 19 Mar 2019.

Vancouver:

Mann SR. Using structural equation modeling to explain new product trial using AT, AIDA, AKETA, and MOA versus a model that is an integration of AT, AIDA, AKETA, and MOA (including involvement and self-efficacy as moderators). [Internet] [Thesis]. TUI University; 2011. [cited 2019 Mar 19]. Available from: http://pqdtopen.proquest.com/#viewpdf?dispub=3488989.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Mann SR. Using structural equation modeling to explain new product trial using AT, AIDA, AKETA, and MOA versus a model that is an integration of AT, AIDA, AKETA, and MOA (including involvement and self-efficacy as moderators). [Thesis]. TUI University; 2011. Available from: http://pqdtopen.proquest.com/#viewpdf?dispub=3488989

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

3. Karastamatis, Peter. The relationship of childhood sports fandom development and adult sports consumption behavior.

Degree: 2009, Argosy University/Sarasota

  Borrowed from the consumer socialization literature the concept of fandom initialization in Major League Baseball (MLB) is identified as influenced by 'how' initialization occurs… (more)

Subjects/Keywords: Business Administration; Marketing

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APA (6th Edition):

Karastamatis, P. (2009). The relationship of childhood sports fandom development and adult sports consumption behavior. (Thesis). Argosy University/Sarasota. Retrieved from http://pqdtopen.proquest.com/#viewpdf?dispub=3345776

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Karastamatis, Peter. “The relationship of childhood sports fandom development and adult sports consumption behavior.” 2009. Thesis, Argosy University/Sarasota. Accessed March 19, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=3345776.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Karastamatis, Peter. “The relationship of childhood sports fandom development and adult sports consumption behavior.” 2009. Web. 19 Mar 2019.

Vancouver:

Karastamatis P. The relationship of childhood sports fandom development and adult sports consumption behavior. [Internet] [Thesis]. Argosy University/Sarasota; 2009. [cited 2019 Mar 19]. Available from: http://pqdtopen.proquest.com/#viewpdf?dispub=3345776.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Karastamatis P. The relationship of childhood sports fandom development and adult sports consumption behavior. [Thesis]. Argosy University/Sarasota; 2009. Available from: http://pqdtopen.proquest.com/#viewpdf?dispub=3345776

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


The University of Arizona

4. Chalmers, Tandy Dayle. The social context of advertising| Authenticity, social identity, and reflected appraisals.

Degree: 2009, The University of Arizona

  This dissertation explores the role of social context in advertisement responses, specifically focusing on how the interaction between the social identities to which a… (more)

Subjects/Keywords: Business Administration; Marketing

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APA (6th Edition):

Chalmers, T. D. (2009). The social context of advertising| Authenticity, social identity, and reflected appraisals. (Thesis). The University of Arizona. Retrieved from http://pqdtopen.proquest.com/#viewpdf?dispub=3355008

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chalmers, Tandy Dayle. “The social context of advertising| Authenticity, social identity, and reflected appraisals.” 2009. Thesis, The University of Arizona. Accessed March 19, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=3355008.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chalmers, Tandy Dayle. “The social context of advertising| Authenticity, social identity, and reflected appraisals.” 2009. Web. 19 Mar 2019.

Vancouver:

Chalmers TD. The social context of advertising| Authenticity, social identity, and reflected appraisals. [Internet] [Thesis]. The University of Arizona; 2009. [cited 2019 Mar 19]. Available from: http://pqdtopen.proquest.com/#viewpdf?dispub=3355008.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chalmers TD. The social context of advertising| Authenticity, social identity, and reflected appraisals. [Thesis]. The University of Arizona; 2009. Available from: http://pqdtopen.proquest.com/#viewpdf?dispub=3355008

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

5. Jewell, George Bernard. The impact of marketing employee satisfaction on service quality.

Degree: 2010, Nova Southeastern University

  The best service providers assure the highest levels of service quality. Frontline service providers need organizational commitment, emotional intelligence, and employee satisfaction to provide… (more)

Subjects/Keywords: Business Administration; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Jewell, G. B. (2010). The impact of marketing employee satisfaction on service quality. (Thesis). Nova Southeastern University. Retrieved from http://pqdtopen.proquest.com/#viewpdf?dispub=3404533

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Jewell, George Bernard. “The impact of marketing employee satisfaction on service quality.” 2010. Thesis, Nova Southeastern University. Accessed March 19, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=3404533.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Jewell, George Bernard. “The impact of marketing employee satisfaction on service quality.” 2010. Web. 19 Mar 2019.

Vancouver:

Jewell GB. The impact of marketing employee satisfaction on service quality. [Internet] [Thesis]. Nova Southeastern University; 2010. [cited 2019 Mar 19]. Available from: http://pqdtopen.proquest.com/#viewpdf?dispub=3404533.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Jewell GB. The impact of marketing employee satisfaction on service quality. [Thesis]. Nova Southeastern University; 2010. Available from: http://pqdtopen.proquest.com/#viewpdf?dispub=3404533

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


The University of Iowa

6. Jung, Sang Uk. Identifying high value customers in a social network| Individual characteristics vs. social influence.

Degree: 2012, The University of Iowa

  Firms are interested in identifying customers who generate the highest revenues. Typically, customers are regarded as isolated individuals whose buying behavior depends solely on… (more)

Subjects/Keywords: Business Administration; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Jung, S. U. (2012). Identifying high value customers in a social network| Individual characteristics vs. social influence. (Thesis). The University of Iowa. Retrieved from http://pqdtopen.proquest.com/#viewpdf?dispub=3526983

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Jung, Sang Uk. “Identifying high value customers in a social network| Individual characteristics vs. social influence.” 2012. Thesis, The University of Iowa. Accessed March 19, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=3526983.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Jung, Sang Uk. “Identifying high value customers in a social network| Individual characteristics vs. social influence.” 2012. Web. 19 Mar 2019.

Vancouver:

Jung SU. Identifying high value customers in a social network| Individual characteristics vs. social influence. [Internet] [Thesis]. The University of Iowa; 2012. [cited 2019 Mar 19]. Available from: http://pqdtopen.proquest.com/#viewpdf?dispub=3526983.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Jung SU. Identifying high value customers in a social network| Individual characteristics vs. social influence. [Thesis]. The University of Iowa; 2012. Available from: http://pqdtopen.proquest.com/#viewpdf?dispub=3526983

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Florida Atlantic University

7. Rutherford, Jana. What is old is new again| The role of discontinuity in nostalgia-related consumption.

Degree: 2010, Florida Atlantic University

  A 'wave of nostalgia' has gripped the US leading to nostalgic fashions, furniture, television programming and even food. The marketing literature suggests that nostalgic-related… (more)

Subjects/Keywords: Business Administration; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Rutherford, J. (2010). What is old is new again| The role of discontinuity in nostalgia-related consumption. (Thesis). Florida Atlantic University. Retrieved from http://pqdtopen.proquest.com/#viewpdf?dispub=3420058

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Rutherford, Jana. “What is old is new again| The role of discontinuity in nostalgia-related consumption.” 2010. Thesis, Florida Atlantic University. Accessed March 19, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=3420058.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Rutherford, Jana. “What is old is new again| The role of discontinuity in nostalgia-related consumption.” 2010. Web. 19 Mar 2019.

Vancouver:

Rutherford J. What is old is new again| The role of discontinuity in nostalgia-related consumption. [Internet] [Thesis]. Florida Atlantic University; 2010. [cited 2019 Mar 19]. Available from: http://pqdtopen.proquest.com/#viewpdf?dispub=3420058.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Rutherford J. What is old is new again| The role of discontinuity in nostalgia-related consumption. [Thesis]. Florida Atlantic University; 2010. Available from: http://pqdtopen.proquest.com/#viewpdf?dispub=3420058

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

8. O'Connell, Annette Margaret. Customer retention and leadership in the nonprofit healthcare organization.

Degree: 2009, University of Phoenix

  This quantitative study examined which leadership style correlates more strongly or more positively with customer retention in a healthcare setting. The independent variables were… (more)

Subjects/Keywords: Business Administration; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

O'Connell, A. M. (2009). Customer retention and leadership in the nonprofit healthcare organization. (Thesis). University of Phoenix. Retrieved from http://pqdtopen.proquest.com/#viewpdf?dispub=3353759

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

O'Connell, Annette Margaret. “Customer retention and leadership in the nonprofit healthcare organization.” 2009. Thesis, University of Phoenix. Accessed March 19, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=3353759.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

O'Connell, Annette Margaret. “Customer retention and leadership in the nonprofit healthcare organization.” 2009. Web. 19 Mar 2019.

Vancouver:

O'Connell AM. Customer retention and leadership in the nonprofit healthcare organization. [Internet] [Thesis]. University of Phoenix; 2009. [cited 2019 Mar 19]. Available from: http://pqdtopen.proquest.com/#viewpdf?dispub=3353759.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

O'Connell AM. Customer retention and leadership in the nonprofit healthcare organization. [Thesis]. University of Phoenix; 2009. Available from: http://pqdtopen.proquest.com/#viewpdf?dispub=3353759

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


The George Washington University

9. Van Winter, Jerrold A. The impact of selected cultural dimensions on international services vendor selection criteria| An exploratory investigation.

Degree: 2008, The George Washington University

  Services are the fastest growing segment of world trade, expanding at twice the rate of the trade in goods. Successful expansion by service organizations… (more)

Subjects/Keywords: Business Administration; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Van Winter, J. A. (2008). The impact of selected cultural dimensions on international services vendor selection criteria| An exploratory investigation. (Thesis). The George Washington University. Retrieved from http://pqdtopen.proquest.com/#viewpdf?dispub=3291992

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Van Winter, Jerrold A. “The impact of selected cultural dimensions on international services vendor selection criteria| An exploratory investigation.” 2008. Thesis, The George Washington University. Accessed March 19, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=3291992.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Van Winter, Jerrold A. “The impact of selected cultural dimensions on international services vendor selection criteria| An exploratory investigation.” 2008. Web. 19 Mar 2019.

Vancouver:

Van Winter JA. The impact of selected cultural dimensions on international services vendor selection criteria| An exploratory investigation. [Internet] [Thesis]. The George Washington University; 2008. [cited 2019 Mar 19]. Available from: http://pqdtopen.proquest.com/#viewpdf?dispub=3291992.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Van Winter JA. The impact of selected cultural dimensions on international services vendor selection criteria| An exploratory investigation. [Thesis]. The George Washington University; 2008. Available from: http://pqdtopen.proquest.com/#viewpdf?dispub=3291992

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Yale University

10. Luan, Ye. Essays on new product release strategy| Advertising and release timing.

Degree: 2008, Yale University

Marketing managers are constantly presented with the challenge of devising a successful launch strategy for new products. Among the most critical new product release… (more)

Subjects/Keywords: Business Administration; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Luan, Y. (2008). Essays on new product release strategy| Advertising and release timing. (Thesis). Yale University. Retrieved from http://pqdtopen.proquest.com/#viewpdf?dispub=3293406

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Luan, Ye. “Essays on new product release strategy| Advertising and release timing.” 2008. Thesis, Yale University. Accessed March 19, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=3293406.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Luan, Ye. “Essays on new product release strategy| Advertising and release timing.” 2008. Web. 19 Mar 2019.

Vancouver:

Luan Y. Essays on new product release strategy| Advertising and release timing. [Internet] [Thesis]. Yale University; 2008. [cited 2019 Mar 19]. Available from: http://pqdtopen.proquest.com/#viewpdf?dispub=3293406.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Luan Y. Essays on new product release strategy| Advertising and release timing. [Thesis]. Yale University; 2008. Available from: http://pqdtopen.proquest.com/#viewpdf?dispub=3293406

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


The George Washington University

11. Li, Xiaojun. Two essays on "mining market basket data| Models and applications in marketing".

Degree: 2008, The George Washington University

  A retailer typically makes decisions on what products to promote, how, and when. These decisions, often referred to as marketing mix activities, are especially… (more)

Subjects/Keywords: Business Administration; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Li, X. (2008). Two essays on "mining market basket data| Models and applications in marketing". (Thesis). The George Washington University. Retrieved from http://pqdtopen.proquest.com/#viewpdf?dispub=3315049

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Li, Xiaojun. “Two essays on "mining market basket data| Models and applications in marketing".” 2008. Thesis, The George Washington University. Accessed March 19, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=3315049.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Li, Xiaojun. “Two essays on "mining market basket data| Models and applications in marketing".” 2008. Web. 19 Mar 2019.

Vancouver:

Li X. Two essays on "mining market basket data| Models and applications in marketing". [Internet] [Thesis]. The George Washington University; 2008. [cited 2019 Mar 19]. Available from: http://pqdtopen.proquest.com/#viewpdf?dispub=3315049.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Li X. Two essays on "mining market basket data| Models and applications in marketing". [Thesis]. The George Washington University; 2008. Available from: http://pqdtopen.proquest.com/#viewpdf?dispub=3315049

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


The University of Alabama

12. Chang, Woojung. The danger of feast or famine| Managing customer participation in value co-production.

Degree: 2012, The University of Alabama

  Customer participation in the new product development (NPD) process is becoming more common. Involving customers in the NPD process has been widely considered to… (more)

Subjects/Keywords: Business Administration; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chang, W. (2012). The danger of feast or famine| Managing customer participation in value co-production. (Thesis). The University of Alabama. Retrieved from http://pqdtopen.proquest.com/#viewpdf?dispub=3510485

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chang, Woojung. “The danger of feast or famine| Managing customer participation in value co-production.” 2012. Thesis, The University of Alabama. Accessed March 19, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=3510485.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chang, Woojung. “The danger of feast or famine| Managing customer participation in value co-production.” 2012. Web. 19 Mar 2019.

Vancouver:

Chang W. The danger of feast or famine| Managing customer participation in value co-production. [Internet] [Thesis]. The University of Alabama; 2012. [cited 2019 Mar 19]. Available from: http://pqdtopen.proquest.com/#viewpdf?dispub=3510485.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chang W. The danger of feast or famine| Managing customer participation in value co-production. [Thesis]. The University of Alabama; 2012. Available from: http://pqdtopen.proquest.com/#viewpdf?dispub=3510485

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Oklahoma State University

13. Jimenez Arevalo, Fernando Rafael. The role of emotional attachment in co-production.

Degree: 2009, Oklahoma State University

  <i>Scope and method of study</i>. Drawing from an exhaustive literature review, I find that co-production which is the customer’s hands-on participation in making an… (more)

Subjects/Keywords: Business Administration; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Jimenez Arevalo, F. R. (2009). The role of emotional attachment in co-production. (Thesis). Oklahoma State University. Retrieved from http://pqdtopen.proquest.com/#viewpdf?dispub=3372226

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Jimenez Arevalo, Fernando Rafael. “The role of emotional attachment in co-production.” 2009. Thesis, Oklahoma State University. Accessed March 19, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=3372226.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Jimenez Arevalo, Fernando Rafael. “The role of emotional attachment in co-production.” 2009. Web. 19 Mar 2019.

Vancouver:

Jimenez Arevalo FR. The role of emotional attachment in co-production. [Internet] [Thesis]. Oklahoma State University; 2009. [cited 2019 Mar 19]. Available from: http://pqdtopen.proquest.com/#viewpdf?dispub=3372226.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Jimenez Arevalo FR. The role of emotional attachment in co-production. [Thesis]. Oklahoma State University; 2009. Available from: http://pqdtopen.proquest.com/#viewpdf?dispub=3372226

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Harvard University

14. Barasz, Katherine N. The Continuum of Choice: Essays on How Consumer Decisions Are Made, Changed, and Perceived.

Degree: DBA, 2016, Harvard University

 This research investigates the continuum of choice—unseen, unanticipated causes and consequences of consumer decisions. Three essays investigate hidden factors that influence the choices we make,… (more)

Subjects/Keywords: Business Administration; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Barasz, K. N. (2016). The Continuum of Choice: Essays on How Consumer Decisions Are Made, Changed, and Perceived. (Doctoral Dissertation). Harvard University. Retrieved from http://nrs.harvard.edu/urn-3:HUL.InstRepos:32744400

Chicago Manual of Style (16th Edition):

Barasz, Katherine N. “The Continuum of Choice: Essays on How Consumer Decisions Are Made, Changed, and Perceived.” 2016. Doctoral Dissertation, Harvard University. Accessed March 19, 2019. http://nrs.harvard.edu/urn-3:HUL.InstRepos:32744400.

MLA Handbook (7th Edition):

Barasz, Katherine N. “The Continuum of Choice: Essays on How Consumer Decisions Are Made, Changed, and Perceived.” 2016. Web. 19 Mar 2019.

Vancouver:

Barasz KN. The Continuum of Choice: Essays on How Consumer Decisions Are Made, Changed, and Perceived. [Internet] [Doctoral dissertation]. Harvard University; 2016. [cited 2019 Mar 19]. Available from: http://nrs.harvard.edu/urn-3:HUL.InstRepos:32744400.

Council of Science Editors:

Barasz KN. The Continuum of Choice: Essays on How Consumer Decisions Are Made, Changed, and Perceived. [Doctoral Dissertation]. Harvard University; 2016. Available from: http://nrs.harvard.edu/urn-3:HUL.InstRepos:32744400


Harvard University

15. Mohan, Bhavya. Lifting the Veil: Essays on Firm Transparency and Consumer Behavior.

Degree: DBA, 2016, Harvard University

 This research examines the effects of firm transparency on consumer behavior. Three essays investigate how consumer behavior changes when firms are transparent about costs, wages,… (more)

Subjects/Keywords: Business Administration; Marketing

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APA (6th Edition):

Mohan, B. (2016). Lifting the Veil: Essays on Firm Transparency and Consumer Behavior. (Doctoral Dissertation). Harvard University. Retrieved from http://nrs.harvard.edu/urn-3:HUL.InstRepos:32744403

Chicago Manual of Style (16th Edition):

Mohan, Bhavya. “Lifting the Veil: Essays on Firm Transparency and Consumer Behavior.” 2016. Doctoral Dissertation, Harvard University. Accessed March 19, 2019. http://nrs.harvard.edu/urn-3:HUL.InstRepos:32744403.

MLA Handbook (7th Edition):

Mohan, Bhavya. “Lifting the Veil: Essays on Firm Transparency and Consumer Behavior.” 2016. Web. 19 Mar 2019.

Vancouver:

Mohan B. Lifting the Veil: Essays on Firm Transparency and Consumer Behavior. [Internet] [Doctoral dissertation]. Harvard University; 2016. [cited 2019 Mar 19]. Available from: http://nrs.harvard.edu/urn-3:HUL.InstRepos:32744403.

Council of Science Editors:

Mohan B. Lifting the Veil: Essays on Firm Transparency and Consumer Behavior. [Doctoral Dissertation]. Harvard University; 2016. Available from: http://nrs.harvard.edu/urn-3:HUL.InstRepos:32744403


The University of Alabama

16. Alhouti, Sarah. Csr and facets of value creation| The role of key moderators.

Degree: 2014, The University of Alabama

  The value corporate social responsibility (CSR) creates for consumers still remains unexplored although its importance has been demonstrated in several contexts including pricing (Chang… (more)

Subjects/Keywords: Business Administration; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Alhouti, S. (2014). Csr and facets of value creation| The role of key moderators. (Thesis). The University of Alabama. Retrieved from http://pqdtopen.proquest.com/#viewpdf?dispub=3612061

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Alhouti, Sarah. “Csr and facets of value creation| The role of key moderators.” 2014. Thesis, The University of Alabama. Accessed March 19, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=3612061.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Alhouti, Sarah. “Csr and facets of value creation| The role of key moderators.” 2014. Web. 19 Mar 2019.

Vancouver:

Alhouti S. Csr and facets of value creation| The role of key moderators. [Internet] [Thesis]. The University of Alabama; 2014. [cited 2019 Mar 19]. Available from: http://pqdtopen.proquest.com/#viewpdf?dispub=3612061.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Alhouti S. Csr and facets of value creation| The role of key moderators. [Thesis]. The University of Alabama; 2014. Available from: http://pqdtopen.proquest.com/#viewpdf?dispub=3612061

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Cincinnati

17. Carter, Robert E. Reciprocal Spillover Effects: Why, When, and How Much.

Degree: PhD, Business Administration : Business Administration, 2007, University of Cincinnati

 Introducing new products is both risky and critical to a company’s success. To help mitigate these risks, the use of line extension strategies has become… (more)

Subjects/Keywords: Business Administration; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Carter, R. E. (2007). Reciprocal Spillover Effects: Why, When, and How Much. (Doctoral Dissertation). University of Cincinnati. Retrieved from http://rave.ohiolink.edu/etdc/view?acc_num=ucin1178539472

Chicago Manual of Style (16th Edition):

Carter, Robert E. “Reciprocal Spillover Effects: Why, When, and How Much.” 2007. Doctoral Dissertation, University of Cincinnati. Accessed March 19, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1178539472.

MLA Handbook (7th Edition):

Carter, Robert E. “Reciprocal Spillover Effects: Why, When, and How Much.” 2007. Web. 19 Mar 2019.

Vancouver:

Carter RE. Reciprocal Spillover Effects: Why, When, and How Much. [Internet] [Doctoral dissertation]. University of Cincinnati; 2007. [cited 2019 Mar 19]. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=ucin1178539472.

Council of Science Editors:

Carter RE. Reciprocal Spillover Effects: Why, When, and How Much. [Doctoral Dissertation]. University of Cincinnati; 2007. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=ucin1178539472


University of California – Berkeley

18. Chen, Andy Wei-Rong. Essays on Consumer Purchase Behavior and Competitive Firm Strategies.

Degree: Business Administration, Ph, 2016, University of California – Berkeley

 The two essays explore two topics in marketing - consumer purchase behavior and competitive firm strategies. The first essay examines consumer stockpiling behavior in the… (more)

Subjects/Keywords: Business administration; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chen, A. W. (2016). Essays on Consumer Purchase Behavior and Competitive Firm Strategies. (Thesis). University of California – Berkeley. Retrieved from http://www.escholarship.org/uc/item/2w94b3v6

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chen, Andy Wei-Rong. “Essays on Consumer Purchase Behavior and Competitive Firm Strategies.” 2016. Thesis, University of California – Berkeley. Accessed March 19, 2019. http://www.escholarship.org/uc/item/2w94b3v6.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chen, Andy Wei-Rong. “Essays on Consumer Purchase Behavior and Competitive Firm Strategies.” 2016. Web. 19 Mar 2019.

Vancouver:

Chen AW. Essays on Consumer Purchase Behavior and Competitive Firm Strategies. [Internet] [Thesis]. University of California – Berkeley; 2016. [cited 2019 Mar 19]. Available from: http://www.escholarship.org/uc/item/2w94b3v6.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen AW. Essays on Consumer Purchase Behavior and Competitive Firm Strategies. [Thesis]. University of California – Berkeley; 2016. Available from: http://www.escholarship.org/uc/item/2w94b3v6

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of California – Berkeley

19. Shanmugam, Ravi Kumar. Two Essays on Retailing and Political Advertising Strategy.

Degree: Business Administration, Ph, 2010, University of California – Berkeley

 Essay A ("Anchor Store Quality and Competition in Shopping Malls"): The ability of shopping centers to attract customers and increase sales depends in part on… (more)

Subjects/Keywords: Business Administration; Marketing

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APA (6th Edition):

Shanmugam, R. K. (2010). Two Essays on Retailing and Political Advertising Strategy. (Thesis). University of California – Berkeley. Retrieved from http://www.escholarship.org/uc/item/8kt9m4tq

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Shanmugam, Ravi Kumar. “Two Essays on Retailing and Political Advertising Strategy.” 2010. Thesis, University of California – Berkeley. Accessed March 19, 2019. http://www.escholarship.org/uc/item/8kt9m4tq.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Shanmugam, Ravi Kumar. “Two Essays on Retailing and Political Advertising Strategy.” 2010. Web. 19 Mar 2019.

Vancouver:

Shanmugam RK. Two Essays on Retailing and Political Advertising Strategy. [Internet] [Thesis]. University of California – Berkeley; 2010. [cited 2019 Mar 19]. Available from: http://www.escholarship.org/uc/item/8kt9m4tq.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Shanmugam RK. Two Essays on Retailing and Political Advertising Strategy. [Thesis]. University of California – Berkeley; 2010. Available from: http://www.escholarship.org/uc/item/8kt9m4tq

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


McGill University

20. Labban, Alice. The impact of food marketing on purchase and the moderating role of motivational quality and socio-economic status.

Degree: PhD, Desautels Faculty of Management, 2014, McGill University

 The food environment has received extensive interest from researchers and policy makers, as most blame the high availability of affordable sweet/fat food and the omnipresence… (more)

Subjects/Keywords: Business Administration - Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Labban, A. (2014). The impact of food marketing on purchase and the moderating role of motivational quality and socio-economic status. (Doctoral Dissertation). McGill University. Retrieved from http://digitool.library.mcgill.ca/thesisfile123060.pdf

Chicago Manual of Style (16th Edition):

Labban, Alice. “The impact of food marketing on purchase and the moderating role of motivational quality and socio-economic status.” 2014. Doctoral Dissertation, McGill University. Accessed March 19, 2019. http://digitool.library.mcgill.ca/thesisfile123060.pdf.

MLA Handbook (7th Edition):

Labban, Alice. “The impact of food marketing on purchase and the moderating role of motivational quality and socio-economic status.” 2014. Web. 19 Mar 2019.

Vancouver:

Labban A. The impact of food marketing on purchase and the moderating role of motivational quality and socio-economic status. [Internet] [Doctoral dissertation]. McGill University; 2014. [cited 2019 Mar 19]. Available from: http://digitool.library.mcgill.ca/thesisfile123060.pdf.

Council of Science Editors:

Labban A. The impact of food marketing on purchase and the moderating role of motivational quality and socio-economic status. [Doctoral Dissertation]. McGill University; 2014. Available from: http://digitool.library.mcgill.ca/thesisfile123060.pdf


McGill University

21. Aladjem, Maria. On the affective influences of attitude importance and product involvement on judgment and choice.

Degree: PhD, Desautels Faculty of Management, 2011, McGill University

My thesis consists of two essays on the affective influences of attitude importance and product involvement on judgment and choice. The first essay examines the… (more)

Subjects/Keywords: Business Administration - Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Aladjem, M. (2011). On the affective influences of attitude importance and product involvement on judgment and choice. (Doctoral Dissertation). McGill University. Retrieved from http://digitool.library.mcgill.ca/thesisfile103672.pdf

Chicago Manual of Style (16th Edition):

Aladjem, Maria. “On the affective influences of attitude importance and product involvement on judgment and choice.” 2011. Doctoral Dissertation, McGill University. Accessed March 19, 2019. http://digitool.library.mcgill.ca/thesisfile103672.pdf.

MLA Handbook (7th Edition):

Aladjem, Maria. “On the affective influences of attitude importance and product involvement on judgment and choice.” 2011. Web. 19 Mar 2019.

Vancouver:

Aladjem M. On the affective influences of attitude importance and product involvement on judgment and choice. [Internet] [Doctoral dissertation]. McGill University; 2011. [cited 2019 Mar 19]. Available from: http://digitool.library.mcgill.ca/thesisfile103672.pdf.

Council of Science Editors:

Aladjem M. On the affective influences of attitude importance and product involvement on judgment and choice. [Doctoral Dissertation]. McGill University; 2011. Available from: http://digitool.library.mcgill.ca/thesisfile103672.pdf


Duke University

22. Wu, Eugenia Ching. When Bittersweet is as Good as Sweet: How Emotion Norms Shape Consumption Choices .

Degree: 2010, Duke University

  Though societally-held norms about emotion are an ever-present factor that guide and shape our emotional experiences, little research has examined how these norms might… (more)

Subjects/Keywords: Business Administration; Marketing

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APA (6th Edition):

Wu, E. C. (2010). When Bittersweet is as Good as Sweet: How Emotion Norms Shape Consumption Choices . (Thesis). Duke University. Retrieved from http://hdl.handle.net/10161/2288

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wu, Eugenia Ching. “When Bittersweet is as Good as Sweet: How Emotion Norms Shape Consumption Choices .” 2010. Thesis, Duke University. Accessed March 19, 2019. http://hdl.handle.net/10161/2288.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wu, Eugenia Ching. “When Bittersweet is as Good as Sweet: How Emotion Norms Shape Consumption Choices .” 2010. Web. 19 Mar 2019.

Vancouver:

Wu EC. When Bittersweet is as Good as Sweet: How Emotion Norms Shape Consumption Choices . [Internet] [Thesis]. Duke University; 2010. [cited 2019 Mar 19]. Available from: http://hdl.handle.net/10161/2288.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wu EC. When Bittersweet is as Good as Sweet: How Emotion Norms Shape Consumption Choices . [Thesis]. Duke University; 2010. Available from: http://hdl.handle.net/10161/2288

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


McGill University

23. Lu, Ji. Maladaptive eating and the dynamic interactions between component processes in "cold" and "hot" systems.

Degree: PhD, Desautels Faculty of Management, 2011, McGill University

Unhealthy food consumption is impulsively driven by a "hot" cue-induced process that is tied to an attentional bias to rewarding cues. Consumers are also able… (more)

Subjects/Keywords: Business Administration - Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lu, J. (2011). Maladaptive eating and the dynamic interactions between component processes in "cold" and "hot" systems. (Doctoral Dissertation). McGill University. Retrieved from http://digitool.library.mcgill.ca/thesisfile96821.pdf

Chicago Manual of Style (16th Edition):

Lu, Ji. “Maladaptive eating and the dynamic interactions between component processes in "cold" and "hot" systems.” 2011. Doctoral Dissertation, McGill University. Accessed March 19, 2019. http://digitool.library.mcgill.ca/thesisfile96821.pdf.

MLA Handbook (7th Edition):

Lu, Ji. “Maladaptive eating and the dynamic interactions between component processes in "cold" and "hot" systems.” 2011. Web. 19 Mar 2019.

Vancouver:

Lu J. Maladaptive eating and the dynamic interactions between component processes in "cold" and "hot" systems. [Internet] [Doctoral dissertation]. McGill University; 2011. [cited 2019 Mar 19]. Available from: http://digitool.library.mcgill.ca/thesisfile96821.pdf.

Council of Science Editors:

Lu J. Maladaptive eating and the dynamic interactions between component processes in "cold" and "hot" systems. [Doctoral Dissertation]. McGill University; 2011. Available from: http://digitool.library.mcgill.ca/thesisfile96821.pdf


McGill University

24. Wang, Aiyin. On the effect of social trust on consumers' information processing, persuasion and choice.

Degree: PhD, Desautels Faculty of Management, 2011, McGill University

Social trust – one's opinion about the integrity, honesty, and fairness of others (GSS, Mutz (2005))– plays an important, yet not fully understood role in… (more)

Subjects/Keywords: Business Administration - Marketing

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APA (6th Edition):

Wang, A. (2011). On the effect of social trust on consumers' information processing, persuasion and choice. (Doctoral Dissertation). McGill University. Retrieved from http://digitool.library.mcgill.ca/thesisfile103549.pdf

Chicago Manual of Style (16th Edition):

Wang, Aiyin. “On the effect of social trust on consumers' information processing, persuasion and choice.” 2011. Doctoral Dissertation, McGill University. Accessed March 19, 2019. http://digitool.library.mcgill.ca/thesisfile103549.pdf.

MLA Handbook (7th Edition):

Wang, Aiyin. “On the effect of social trust on consumers' information processing, persuasion and choice.” 2011. Web. 19 Mar 2019.

Vancouver:

Wang A. On the effect of social trust on consumers' information processing, persuasion and choice. [Internet] [Doctoral dissertation]. McGill University; 2011. [cited 2019 Mar 19]. Available from: http://digitool.library.mcgill.ca/thesisfile103549.pdf.

Council of Science Editors:

Wang A. On the effect of social trust on consumers' information processing, persuasion and choice. [Doctoral Dissertation]. McGill University; 2011. Available from: http://digitool.library.mcgill.ca/thesisfile103549.pdf


McGill University

25. Sears, Donna. The content, structure, and outcomes of differentiated pleasure: An exploration.

Degree: PhD, Desautels Faculty of Management, 2011, McGill University

This dissertation aimed to empirically test and advance the conceptualization of pleasure as a differentiated phenomenon, which holds that hedonic experiences can produce different types… (more)

Subjects/Keywords: Business Administration - Marketing

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APA (6th Edition):

Sears, D. (2011). The content, structure, and outcomes of differentiated pleasure: An exploration. (Doctoral Dissertation). McGill University. Retrieved from http://digitool.library.mcgill.ca/thesisfile96740.pdf

Chicago Manual of Style (16th Edition):

Sears, Donna. “The content, structure, and outcomes of differentiated pleasure: An exploration.” 2011. Doctoral Dissertation, McGill University. Accessed March 19, 2019. http://digitool.library.mcgill.ca/thesisfile96740.pdf.

MLA Handbook (7th Edition):

Sears, Donna. “The content, structure, and outcomes of differentiated pleasure: An exploration.” 2011. Web. 19 Mar 2019.

Vancouver:

Sears D. The content, structure, and outcomes of differentiated pleasure: An exploration. [Internet] [Doctoral dissertation]. McGill University; 2011. [cited 2019 Mar 19]. Available from: http://digitool.library.mcgill.ca/thesisfile96740.pdf.

Council of Science Editors:

Sears D. The content, structure, and outcomes of differentiated pleasure: An exploration. [Doctoral Dissertation]. McGill University; 2011. Available from: http://digitool.library.mcgill.ca/thesisfile96740.pdf


McGill University

26. Ostinelli, Massimiliano. Persuasive imaginations: three essays on the role of mental imagery in product evaluation.

Degree: PhD, Desautels Faculty of Management, 2010, McGill University

Mental imagery—the process by which sensory information is represented in working memory (Macinnis and Price 1987)—plays an important, yet not fully understood role in persuasion.… (more)

Subjects/Keywords: Business Administration - Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ostinelli, M. (2010). Persuasive imaginations: three essays on the role of mental imagery in product evaluation. (Doctoral Dissertation). McGill University. Retrieved from http://digitool.library.mcgill.ca/thesisfile86826.pdf

Chicago Manual of Style (16th Edition):

Ostinelli, Massimiliano. “Persuasive imaginations: three essays on the role of mental imagery in product evaluation.” 2010. Doctoral Dissertation, McGill University. Accessed March 19, 2019. http://digitool.library.mcgill.ca/thesisfile86826.pdf.

MLA Handbook (7th Edition):

Ostinelli, Massimiliano. “Persuasive imaginations: three essays on the role of mental imagery in product evaluation.” 2010. Web. 19 Mar 2019.

Vancouver:

Ostinelli M. Persuasive imaginations: three essays on the role of mental imagery in product evaluation. [Internet] [Doctoral dissertation]. McGill University; 2010. [cited 2019 Mar 19]. Available from: http://digitool.library.mcgill.ca/thesisfile86826.pdf.

Council of Science Editors:

Ostinelli M. Persuasive imaginations: three essays on the role of mental imagery in product evaluation. [Doctoral Dissertation]. McGill University; 2010. Available from: http://digitool.library.mcgill.ca/thesisfile86826.pdf


McGill University

27. Desmeules, Remi. A multilevel approach for the study of consumer decision making.

Degree: PhD, Desautels Faculty of Management, 2010, McGill University

This thesis features two essays that aim to establish the foundations for a multidisciplinary approach to the study of the more visceral, motivational, and emotional… (more)

Subjects/Keywords: Business Administration - Marketing

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APA (6th Edition):

Desmeules, R. (2010). A multilevel approach for the study of consumer decision making. (Doctoral Dissertation). McGill University. Retrieved from http://digitool.library.mcgill.ca/thesisfile92264.pdf

Chicago Manual of Style (16th Edition):

Desmeules, Remi. “A multilevel approach for the study of consumer decision making.” 2010. Doctoral Dissertation, McGill University. Accessed March 19, 2019. http://digitool.library.mcgill.ca/thesisfile92264.pdf.

MLA Handbook (7th Edition):

Desmeules, Remi. “A multilevel approach for the study of consumer decision making.” 2010. Web. 19 Mar 2019.

Vancouver:

Desmeules R. A multilevel approach for the study of consumer decision making. [Internet] [Doctoral dissertation]. McGill University; 2010. [cited 2019 Mar 19]. Available from: http://digitool.library.mcgill.ca/thesisfile92264.pdf.

Council of Science Editors:

Desmeules R. A multilevel approach for the study of consumer decision making. [Doctoral Dissertation]. McGill University; 2010. Available from: http://digitool.library.mcgill.ca/thesisfile92264.pdf


McGill University

28. Mackalski, Robert. The state and the union of brand measurement.

Degree: PhD, Desautels Faculty of Management, 2014, McGill University

Brands are the most valuable asset that an organization has (Clifton 2009) and require management (Keller 2012). Since, what is measured gets managed (Willcocks and… (more)

Subjects/Keywords: Business Administration - Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Mackalski, R. (2014). The state and the union of brand measurement. (Doctoral Dissertation). McGill University. Retrieved from http://digitool.library.mcgill.ca/thesisfile122986.pdf

Chicago Manual of Style (16th Edition):

Mackalski, Robert. “The state and the union of brand measurement.” 2014. Doctoral Dissertation, McGill University. Accessed March 19, 2019. http://digitool.library.mcgill.ca/thesisfile122986.pdf.

MLA Handbook (7th Edition):

Mackalski, Robert. “The state and the union of brand measurement.” 2014. Web. 19 Mar 2019.

Vancouver:

Mackalski R. The state and the union of brand measurement. [Internet] [Doctoral dissertation]. McGill University; 2014. [cited 2019 Mar 19]. Available from: http://digitool.library.mcgill.ca/thesisfile122986.pdf.

Council of Science Editors:

Mackalski R. The state and the union of brand measurement. [Doctoral Dissertation]. McGill University; 2014. Available from: http://digitool.library.mcgill.ca/thesisfile122986.pdf

29. Daemi, Zohreh. Effective Internet Marketing Strategies for Online Fashion Jewelry Businesses.

Degree: 2019, Walden University

  Small business owners who fail to apply effective Internet marketing strategies could negatively affect customers’ purchasing decisions, and business profitability and sustainability. The purpose… (more)

Subjects/Keywords: Business administration; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Daemi, Z. (2019). Effective Internet Marketing Strategies for Online Fashion Jewelry Businesses. (Thesis). Walden University. Retrieved from http://pqdtopen.proquest.com/#viewpdf?dispub=13425342

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Daemi, Zohreh. “Effective Internet Marketing Strategies for Online Fashion Jewelry Businesses.” 2019. Thesis, Walden University. Accessed March 19, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=13425342.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Daemi, Zohreh. “Effective Internet Marketing Strategies for Online Fashion Jewelry Businesses.” 2019. Web. 19 Mar 2019.

Vancouver:

Daemi Z. Effective Internet Marketing Strategies for Online Fashion Jewelry Businesses. [Internet] [Thesis]. Walden University; 2019. [cited 2019 Mar 19]. Available from: http://pqdtopen.proquest.com/#viewpdf?dispub=13425342.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Daemi Z. Effective Internet Marketing Strategies for Online Fashion Jewelry Businesses. [Thesis]. Walden University; 2019. Available from: http://pqdtopen.proquest.com/#viewpdf?dispub=13425342

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

30. Sharpe, Jot. A Matter of Influence| The Partner's Brand Impact on Nonprofits in Cause-Related Marketing.

Degree: 2018, Golden Gate University

  This research examined the impact of the choice of the corporate cause-related marketing partner the nonprofit's brand personality as well as consumers' perceptions of… (more)

Subjects/Keywords: Business administration; Marketing

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APA (6th Edition):

Sharpe, J. (2018). A Matter of Influence| The Partner's Brand Impact on Nonprofits in Cause-Related Marketing. (Thesis). Golden Gate University. Retrieved from http://pqdtopen.proquest.com/#viewpdf?dispub=10995640

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Sharpe, Jot. “A Matter of Influence| The Partner's Brand Impact on Nonprofits in Cause-Related Marketing.” 2018. Thesis, Golden Gate University. Accessed March 19, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=10995640.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Sharpe, Jot. “A Matter of Influence| The Partner's Brand Impact on Nonprofits in Cause-Related Marketing.” 2018. Web. 19 Mar 2019.

Vancouver:

Sharpe J. A Matter of Influence| The Partner's Brand Impact on Nonprofits in Cause-Related Marketing. [Internet] [Thesis]. Golden Gate University; 2018. [cited 2019 Mar 19]. Available from: http://pqdtopen.proquest.com/#viewpdf?dispub=10995640.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sharpe J. A Matter of Influence| The Partner's Brand Impact on Nonprofits in Cause-Related Marketing. [Thesis]. Golden Gate University; 2018. Available from: http://pqdtopen.proquest.com/#viewpdf?dispub=10995640

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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