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University of Florida

1. Su, Yiqiang. Planning Models for Price Promotions in Multi-Level Supply Chains.

Degree: PhD, Industrial and Systems Engineering, 2013, University of Florida

Price promotions are playing a significant role in retail industry; however, inefficiency of price promotions has been demonstrated both in theoretical works and industrial practices. As a result, other price strategies, like every day low price (EDLP) strategies, are recommended to replace price promotions. Since there is plenty of evidence that price promotions are not replaceable from consumer's perspective, price promotions are certain to continue existing in the near future. This dissertation is going to demonstrate a number of profitable price promotion scenarios, and develop tools to help supply chain participants to increase price promotion performance and resolve potential conflicts that may occur in price promotion activities. ( en ) Advisors/Committee Members: GEUNES,JOSEPH PATRICK (committee chair), GUAN,YONGPEI (committee member), CARRILLO,JANICE ELLEN (committee member).

Subjects/Keywords: Bullwhips; Consumer prices; Discounts; Inventories; Linear programming; Market prices; Prices; Retail stores; Supply chain management; Trade promotion; inventory  – promotions

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Su, Y. (2013). Planning Models for Price Promotions in Multi-Level Supply Chains. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0046083

Chicago Manual of Style (16th Edition):

Su, Yiqiang. “Planning Models for Price Promotions in Multi-Level Supply Chains.” 2013. Doctoral Dissertation, University of Florida. Accessed August 19, 2019. http://ufdc.ufl.edu/UFE0046083.

MLA Handbook (7th Edition):

Su, Yiqiang. “Planning Models for Price Promotions in Multi-Level Supply Chains.” 2013. Web. 19 Aug 2019.

Vancouver:

Su Y. Planning Models for Price Promotions in Multi-Level Supply Chains. [Internet] [Doctoral dissertation]. University of Florida; 2013. [cited 2019 Aug 19]. Available from: http://ufdc.ufl.edu/UFE0046083.

Council of Science Editors:

Su Y. Planning Models for Price Promotions in Multi-Level Supply Chains. [Doctoral Dissertation]. University of Florida; 2013. Available from: http://ufdc.ufl.edu/UFE0046083

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