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You searched for subject:(Branding Marketing ). Showing records 1 – 30 of 737 total matches.

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Drexel University

1. Kim, Saejoon. An Investigation into the Interplay between Corporate Brand Strategy and Internationalization.

Degree: 2016, Drexel University

Firms differ in terms of their brand portfolio structure based on the classification well established by prior literature: corporate branding, house of brands, or mixed… (more)

Subjects/Keywords: Marketing; Branding (Marketing)

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APA (6th Edition):

Kim, S. (2016). An Investigation into the Interplay between Corporate Brand Strategy and Internationalization. (Thesis). Drexel University. Retrieved from http://hdl.handle.net/1860/idea:7741

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kim, Saejoon. “An Investigation into the Interplay between Corporate Brand Strategy and Internationalization.” 2016. Thesis, Drexel University. Accessed April 11, 2021. http://hdl.handle.net/1860/idea:7741.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kim, Saejoon. “An Investigation into the Interplay between Corporate Brand Strategy and Internationalization.” 2016. Web. 11 Apr 2021.

Vancouver:

Kim S. An Investigation into the Interplay between Corporate Brand Strategy and Internationalization. [Internet] [Thesis]. Drexel University; 2016. [cited 2021 Apr 11]. Available from: http://hdl.handle.net/1860/idea:7741.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kim S. An Investigation into the Interplay between Corporate Brand Strategy and Internationalization. [Thesis]. Drexel University; 2016. Available from: http://hdl.handle.net/1860/idea:7741

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Johannesburg

2. Conradie, Elizabeth Stephanie. The influence of internal marketing elements on the brand awareness of car rental customers in South Africa.

Degree: PhD, 2012, University of Johannesburg

 Despite the extensive research undertaken in the subject area of services marketing, much is still unknown about services internal marketing, specifically internal marketing mix elements… (more)

Subjects/Keywords: Marketing; Branding

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Conradie, E. S. (2012). The influence of internal marketing elements on the brand awareness of car rental customers in South Africa. (Doctoral Dissertation). University of Johannesburg. Retrieved from http://hdl.handle.net/10210/8030

Chicago Manual of Style (16th Edition):

Conradie, Elizabeth Stephanie. “The influence of internal marketing elements on the brand awareness of car rental customers in South Africa.” 2012. Doctoral Dissertation, University of Johannesburg. Accessed April 11, 2021. http://hdl.handle.net/10210/8030.

MLA Handbook (7th Edition):

Conradie, Elizabeth Stephanie. “The influence of internal marketing elements on the brand awareness of car rental customers in South Africa.” 2012. Web. 11 Apr 2021.

Vancouver:

Conradie ES. The influence of internal marketing elements on the brand awareness of car rental customers in South Africa. [Internet] [Doctoral dissertation]. University of Johannesburg; 2012. [cited 2021 Apr 11]. Available from: http://hdl.handle.net/10210/8030.

Council of Science Editors:

Conradie ES. The influence of internal marketing elements on the brand awareness of car rental customers in South Africa. [Doctoral Dissertation]. University of Johannesburg; 2012. Available from: http://hdl.handle.net/10210/8030


University of Johannesburg

3. Naidoo, Vinessa. The alignment of internal and external branding in a leader group.

Degree: 2013, University of Johannesburg

D.Phil. (Leadership in Performance and Change)

Many employees do not associate with their company's brand, because there is a gap between what they experience and… (more)

Subjects/Keywords: Branding (Marketing)

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APA (6th Edition):

Naidoo, V. (2013). The alignment of internal and external branding in a leader group. (Thesis). University of Johannesburg. Retrieved from http://hdl.handle.net/10210/8500

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Naidoo, Vinessa. “The alignment of internal and external branding in a leader group.” 2013. Thesis, University of Johannesburg. Accessed April 11, 2021. http://hdl.handle.net/10210/8500.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Naidoo, Vinessa. “The alignment of internal and external branding in a leader group.” 2013. Web. 11 Apr 2021.

Vancouver:

Naidoo V. The alignment of internal and external branding in a leader group. [Internet] [Thesis]. University of Johannesburg; 2013. [cited 2021 Apr 11]. Available from: http://hdl.handle.net/10210/8500.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Naidoo V. The alignment of internal and external branding in a leader group. [Thesis]. University of Johannesburg; 2013. Available from: http://hdl.handle.net/10210/8500

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Utah

4. Carroll, James Eugene. Affects of user generated videos on brands.

Degree: Honors BS;, Marketing;, 2009, University of Utah

 The conclusion is that UGVs can have an effect on brands however, only a few examples exist that conclusively show this. No accurate tools exist… (more)

Subjects/Keywords: Branding; Marketing; Advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Carroll, J. E. (2009). Affects of user generated videos on brands. (Masters Thesis). University of Utah. Retrieved from http://content.lib.utah.edu/cdm/singleitem/collection/etd2/id/472/rec/61

Chicago Manual of Style (16th Edition):

Carroll, James Eugene. “Affects of user generated videos on brands.” 2009. Masters Thesis, University of Utah. Accessed April 11, 2021. http://content.lib.utah.edu/cdm/singleitem/collection/etd2/id/472/rec/61.

MLA Handbook (7th Edition):

Carroll, James Eugene. “Affects of user generated videos on brands.” 2009. Web. 11 Apr 2021.

Vancouver:

Carroll JE. Affects of user generated videos on brands. [Internet] [Masters thesis]. University of Utah; 2009. [cited 2021 Apr 11]. Available from: http://content.lib.utah.edu/cdm/singleitem/collection/etd2/id/472/rec/61.

Council of Science Editors:

Carroll JE. Affects of user generated videos on brands. [Masters Thesis]. University of Utah; 2009. Available from: http://content.lib.utah.edu/cdm/singleitem/collection/etd2/id/472/rec/61


University of Newcastle

5. Cater, William Harry. Branding processes and brand / marketing strategy alignment - the case of two B2B industries in Australia.

Degree: PhD, 2014, University of Newcastle

Research Doctorate - Doctor of Philosophy (PhD)

Branding is an issue for many businesses and as such has been the focus of academic research for… (more)

Subjects/Keywords: branding; marketing; B2B

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Cater, W. H. (2014). Branding processes and brand / marketing strategy alignment - the case of two B2B industries in Australia. (Doctoral Dissertation). University of Newcastle. Retrieved from http://hdl.handle.net/1959.13/1041553

Chicago Manual of Style (16th Edition):

Cater, William Harry. “Branding processes and brand / marketing strategy alignment - the case of two B2B industries in Australia.” 2014. Doctoral Dissertation, University of Newcastle. Accessed April 11, 2021. http://hdl.handle.net/1959.13/1041553.

MLA Handbook (7th Edition):

Cater, William Harry. “Branding processes and brand / marketing strategy alignment - the case of two B2B industries in Australia.” 2014. Web. 11 Apr 2021.

Vancouver:

Cater WH. Branding processes and brand / marketing strategy alignment - the case of two B2B industries in Australia. [Internet] [Doctoral dissertation]. University of Newcastle; 2014. [cited 2021 Apr 11]. Available from: http://hdl.handle.net/1959.13/1041553.

Council of Science Editors:

Cater WH. Branding processes and brand / marketing strategy alignment - the case of two B2B industries in Australia. [Doctoral Dissertation]. University of Newcastle; 2014. Available from: http://hdl.handle.net/1959.13/1041553


Central Connecticut State University

6. Fiveash, Randall L., 1951-. Destination Branding : Strategy, Vision and Economic Impact, Critical to Long Term Success.

Degree: Department of Geography, 2018, Central Connecticut State University

The branding of destinations, for creating the positive perception of image, increasing tourism and visitation revenue and affecting economic development within a destination, is a… (more)

Subjects/Keywords: Branding (Marketing); Tourism.

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APA (6th Edition):

Fiveash, Randall L., 1. (2018). Destination Branding : Strategy, Vision and Economic Impact, Critical to Long Term Success. (Thesis). Central Connecticut State University. Retrieved from http://content.library.ccsu.edu/u?/ccsutheses,2625

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Fiveash, Randall L., 1951-. “Destination Branding : Strategy, Vision and Economic Impact, Critical to Long Term Success.” 2018. Thesis, Central Connecticut State University. Accessed April 11, 2021. http://content.library.ccsu.edu/u?/ccsutheses,2625.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Fiveash, Randall L., 1951-. “Destination Branding : Strategy, Vision and Economic Impact, Critical to Long Term Success.” 2018. Web. 11 Apr 2021.

Vancouver:

Fiveash, Randall L. 1. Destination Branding : Strategy, Vision and Economic Impact, Critical to Long Term Success. [Internet] [Thesis]. Central Connecticut State University; 2018. [cited 2021 Apr 11]. Available from: http://content.library.ccsu.edu/u?/ccsutheses,2625.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Fiveash, Randall L. 1. Destination Branding : Strategy, Vision and Economic Impact, Critical to Long Term Success. [Thesis]. Central Connecticut State University; 2018. Available from: http://content.library.ccsu.edu/u?/ccsutheses,2625

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Pretoria

7. Jones, Barry. An exploration of the alignment between the leadership brand and corporate brand attributes.

Degree: MBA, Gordon Institute of Business Science (GIBS), 2013, University of Pretoria

 Leadership branding is a relatively new construct in academic literature. It has been largely written about in popular press articles in order to describe the… (more)

Subjects/Keywords: UCTD; International marketing.; Branding (Marketing).

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APA (6th Edition):

Jones, B. (2013). An exploration of the alignment between the leadership brand and corporate brand attributes. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/40770

Chicago Manual of Style (16th Edition):

Jones, Barry. “An exploration of the alignment between the leadership brand and corporate brand attributes.” 2013. Masters Thesis, University of Pretoria. Accessed April 11, 2021. http://hdl.handle.net/2263/40770.

MLA Handbook (7th Edition):

Jones, Barry. “An exploration of the alignment between the leadership brand and corporate brand attributes.” 2013. Web. 11 Apr 2021.

Vancouver:

Jones B. An exploration of the alignment between the leadership brand and corporate brand attributes. [Internet] [Masters thesis]. University of Pretoria; 2013. [cited 2021 Apr 11]. Available from: http://hdl.handle.net/2263/40770.

Council of Science Editors:

Jones B. An exploration of the alignment between the leadership brand and corporate brand attributes. [Masters Thesis]. University of Pretoria; 2013. Available from: http://hdl.handle.net/2263/40770


Michigan State University

8. Zhao, Yanhui. The impacts of brand management practices on brand performance and firm value.

Degree: 2016, Michigan State University

Thesis Ph. D. Michigan State University. Business Administration and Marketing 2016

Brands are among the most important of firm assets, serving as crucial sources of… (more)

Subjects/Keywords: Product management; Branding (Marketing); Marketing

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APA (6th Edition):

Zhao, Y. (2016). The impacts of brand management practices on brand performance and firm value. (Thesis). Michigan State University. Retrieved from http://etd.lib.msu.edu/islandora/object/etd:4419

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Zhao, Yanhui. “The impacts of brand management practices on brand performance and firm value.” 2016. Thesis, Michigan State University. Accessed April 11, 2021. http://etd.lib.msu.edu/islandora/object/etd:4419.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Zhao, Yanhui. “The impacts of brand management practices on brand performance and firm value.” 2016. Web. 11 Apr 2021.

Vancouver:

Zhao Y. The impacts of brand management practices on brand performance and firm value. [Internet] [Thesis]. Michigan State University; 2016. [cited 2021 Apr 11]. Available from: http://etd.lib.msu.edu/islandora/object/etd:4419.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Zhao Y. The impacts of brand management practices on brand performance and firm value. [Thesis]. Michigan State University; 2016. Available from: http://etd.lib.msu.edu/islandora/object/etd:4419

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

9. Gomes, Fábio André da Costa. Importância dos stakeholders locais no processo de branding turístico.

Degree: 2016, Instituto Politécnico do Porto

 O objetivo deste trabalho é avaliar a importância dos stakeholders, particularmente, o caso dos comerciantes locais, que correspondem à recente reformulação da “marca” Porto, enquanto… (more)

Subjects/Keywords: Place marketing; Branding colaborativo; Branding; Stakeholders; Gestão

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APA (6th Edition):

Gomes, F. A. d. C. (2016). Importância dos stakeholders locais no processo de branding turístico. (Thesis). Instituto Politécnico do Porto. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/7766

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Gomes, Fábio André da Costa. “Importância dos stakeholders locais no processo de branding turístico.” 2016. Thesis, Instituto Politécnico do Porto. Accessed April 11, 2021. http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/7766.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Gomes, Fábio André da Costa. “Importância dos stakeholders locais no processo de branding turístico.” 2016. Web. 11 Apr 2021.

Vancouver:

Gomes FAdC. Importância dos stakeholders locais no processo de branding turístico. [Internet] [Thesis]. Instituto Politécnico do Porto; 2016. [cited 2021 Apr 11]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/7766.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Gomes FAdC. Importância dos stakeholders locais no processo de branding turístico. [Thesis]. Instituto Politécnico do Porto; 2016. Available from: http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/7766

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Nelson Mandela Metropolitan University

10. Scholtz, Reynardt. Social media tools influencing customer purchasing behaviour in the retail environment.

Degree: Faculty of Business and Economic Sciences, 2014, Nelson Mandela Metropolitan University

 Given the importance of a business being able to create a positive brand image in the minds of customers and influencing customer purchasing behaviour, there… (more)

Subjects/Keywords: Internet marketing; Social media  – Marketing; Branding (Marketing)

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Scholtz, R. (2014). Social media tools influencing customer purchasing behaviour in the retail environment. (Thesis). Nelson Mandela Metropolitan University. Retrieved from http://hdl.handle.net/10948/d1021055

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Scholtz, Reynardt. “Social media tools influencing customer purchasing behaviour in the retail environment.” 2014. Thesis, Nelson Mandela Metropolitan University. Accessed April 11, 2021. http://hdl.handle.net/10948/d1021055.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Scholtz, Reynardt. “Social media tools influencing customer purchasing behaviour in the retail environment.” 2014. Web. 11 Apr 2021.

Vancouver:

Scholtz R. Social media tools influencing customer purchasing behaviour in the retail environment. [Internet] [Thesis]. Nelson Mandela Metropolitan University; 2014. [cited 2021 Apr 11]. Available from: http://hdl.handle.net/10948/d1021055.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Scholtz R. Social media tools influencing customer purchasing behaviour in the retail environment. [Thesis]. Nelson Mandela Metropolitan University; 2014. Available from: http://hdl.handle.net/10948/d1021055

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Drexel University

11. Kim, Junhee. Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized.

Degree: 2019, Drexel University

This dissertation establishes the impact of brand anthropomorphism on used product transactions from both buyers’ and sellers’ perspectives. That is, we show that brand anthropomorphism… (more)

Subjects/Keywords: Marketing; Marketing – Psychological aspects; Branding (Marketing); Prices

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kim, J. (2019). Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized. (Thesis). Drexel University. Retrieved from https://idea.library.drexel.edu/islandora/object/idea%3A9482

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kim, Junhee. “Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized.” 2019. Thesis, Drexel University. Accessed April 11, 2021. https://idea.library.drexel.edu/islandora/object/idea%3A9482.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kim, Junhee. “Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized.” 2019. Web. 11 Apr 2021.

Vancouver:

Kim J. Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized. [Internet] [Thesis]. Drexel University; 2019. [cited 2021 Apr 11]. Available from: https://idea.library.drexel.edu/islandora/object/idea%3A9482.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kim J. Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized. [Thesis]. Drexel University; 2019. Available from: https://idea.library.drexel.edu/islandora/object/idea%3A9482

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

12. Kuo, Chin-chuan. Research in Rebranding King's Town Construction Company.

Degree: Master, Communications Management, 2010, NSYSU

 The global financial tsunami between 2008 and 2009 was the result due to the affection of the subprime mortgage Storm in 2007. Already well-established companies,… (more)

Subjects/Keywords: Marketing; Branding; Construction Company

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APA (6th Edition):

Kuo, C. (2010). Research in Rebranding King's Town Construction Company. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0615110-154405

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kuo, Chin-chuan. “Research in Rebranding King's Town Construction Company.” 2010. Thesis, NSYSU. Accessed April 11, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0615110-154405.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kuo, Chin-chuan. “Research in Rebranding King's Town Construction Company.” 2010. Web. 11 Apr 2021.

Vancouver:

Kuo C. Research in Rebranding King's Town Construction Company. [Internet] [Thesis]. NSYSU; 2010. [cited 2021 Apr 11]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0615110-154405.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kuo C. Research in Rebranding King's Town Construction Company. [Thesis]. NSYSU; 2010. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0615110-154405

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Ryerson University

13. Petroff, Lauren. Fashion designers home interiors: extending their brand image and aesthetic through magazine features.

Degree: 2012, Ryerson University

 Fashion designers, serving as the face and namesake of their brands, periodically present their homes in magazines. This exploratory study investigates whether this provides a… (more)

Subjects/Keywords: Fashion designers; Branding (Marketing)

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Petroff, L. (2012). Fashion designers home interiors: extending their brand image and aesthetic through magazine features. (Thesis). Ryerson University. Retrieved from https://digital.library.ryerson.ca/islandora/object/RULA%3A5524

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Petroff, Lauren. “Fashion designers home interiors: extending their brand image and aesthetic through magazine features.” 2012. Thesis, Ryerson University. Accessed April 11, 2021. https://digital.library.ryerson.ca/islandora/object/RULA%3A5524.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Petroff, Lauren. “Fashion designers home interiors: extending their brand image and aesthetic through magazine features.” 2012. Web. 11 Apr 2021.

Vancouver:

Petroff L. Fashion designers home interiors: extending their brand image and aesthetic through magazine features. [Internet] [Thesis]. Ryerson University; 2012. [cited 2021 Apr 11]. Available from: https://digital.library.ryerson.ca/islandora/object/RULA%3A5524.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Petroff L. Fashion designers home interiors: extending their brand image and aesthetic through magazine features. [Thesis]. Ryerson University; 2012. Available from: https://digital.library.ryerson.ca/islandora/object/RULA%3A5524

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Nelson Mandela Metropolitan University

14. Kruger, Elda. Selected marketing and human resources variables influencing sponsorship initiatives within corporate businesses :a South African perspective.

Degree: Faculty of Business and Economic Sciences, 2011, Nelson Mandela Metropolitan University

 In an ever changing world, consumers are less and less responsive to traditional advertising, which creates a challenge for marketers, as they need to constantly… (more)

Subjects/Keywords: Branding (Marketing); Advertising; Human capital

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kruger, E. (2011). Selected marketing and human resources variables influencing sponsorship initiatives within corporate businesses :a South African perspective. (Thesis). Nelson Mandela Metropolitan University. Retrieved from http://hdl.handle.net/10948/d1010010

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kruger, Elda. “Selected marketing and human resources variables influencing sponsorship initiatives within corporate businesses :a South African perspective.” 2011. Thesis, Nelson Mandela Metropolitan University. Accessed April 11, 2021. http://hdl.handle.net/10948/d1010010.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kruger, Elda. “Selected marketing and human resources variables influencing sponsorship initiatives within corporate businesses :a South African perspective.” 2011. Web. 11 Apr 2021.

Vancouver:

Kruger E. Selected marketing and human resources variables influencing sponsorship initiatives within corporate businesses :a South African perspective. [Internet] [Thesis]. Nelson Mandela Metropolitan University; 2011. [cited 2021 Apr 11]. Available from: http://hdl.handle.net/10948/d1010010.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kruger E. Selected marketing and human resources variables influencing sponsorship initiatives within corporate businesses :a South African perspective. [Thesis]. Nelson Mandela Metropolitan University; 2011. Available from: http://hdl.handle.net/10948/d1010010

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Nelson Mandela Metropolitan University

15. Wright, Bianca Maria-Teresa. Games as communication: an analysis of advertising in South Africa.

Degree: Faculty of Arts, 2012, Nelson Mandela Metropolitan University

 Games as a form of communication have been examined by academics in the fields of game studies, narratology and media studies, among others, but the… (more)

Subjects/Keywords: Internet advertising; Branding (Marketing)

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wright, B. M. (2012). Games as communication: an analysis of advertising in South Africa. (Thesis). Nelson Mandela Metropolitan University. Retrieved from http://hdl.handle.net/10948/d1012929

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wright, Bianca Maria-Teresa. “Games as communication: an analysis of advertising in South Africa.” 2012. Thesis, Nelson Mandela Metropolitan University. Accessed April 11, 2021. http://hdl.handle.net/10948/d1012929.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wright, Bianca Maria-Teresa. “Games as communication: an analysis of advertising in South Africa.” 2012. Web. 11 Apr 2021.

Vancouver:

Wright BM. Games as communication: an analysis of advertising in South Africa. [Internet] [Thesis]. Nelson Mandela Metropolitan University; 2012. [cited 2021 Apr 11]. Available from: http://hdl.handle.net/10948/d1012929.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wright BM. Games as communication: an analysis of advertising in South Africa. [Thesis]. Nelson Mandela Metropolitan University; 2012. Available from: http://hdl.handle.net/10948/d1012929

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Vanderbilt University

16. Freeman, Heather Elizabeth. Marketing "Proper" Names: Female Authors, Sensation Discourse, and the Mid-Victorian Literary Profession.

Degree: PhD, English, 2013, Vanderbilt University

 This dissertation explores the unstable concept of the “proper” name and how mid-Victorian female authors strategically used their legal names to market themselves as professional… (more)

Subjects/Keywords: professionalization; branding; gendered marketing; onymity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Freeman, H. E. (2013). Marketing "Proper" Names: Female Authors, Sensation Discourse, and the Mid-Victorian Literary Profession. (Doctoral Dissertation). Vanderbilt University. Retrieved from http://hdl.handle.net/1803/13189

Chicago Manual of Style (16th Edition):

Freeman, Heather Elizabeth. “Marketing "Proper" Names: Female Authors, Sensation Discourse, and the Mid-Victorian Literary Profession.” 2013. Doctoral Dissertation, Vanderbilt University. Accessed April 11, 2021. http://hdl.handle.net/1803/13189.

MLA Handbook (7th Edition):

Freeman, Heather Elizabeth. “Marketing "Proper" Names: Female Authors, Sensation Discourse, and the Mid-Victorian Literary Profession.” 2013. Web. 11 Apr 2021.

Vancouver:

Freeman HE. Marketing "Proper" Names: Female Authors, Sensation Discourse, and the Mid-Victorian Literary Profession. [Internet] [Doctoral dissertation]. Vanderbilt University; 2013. [cited 2021 Apr 11]. Available from: http://hdl.handle.net/1803/13189.

Council of Science Editors:

Freeman HE. Marketing "Proper" Names: Female Authors, Sensation Discourse, and the Mid-Victorian Literary Profession. [Doctoral Dissertation]. Vanderbilt University; 2013. Available from: http://hdl.handle.net/1803/13189


Nelson Mandela Metropolitan University

17. Visser, Ilze. Impact of social media on the brand image of a higher education institution.

Degree: M.Com, Faculty of Business and Economic Sciences, 2012, Nelson Mandela Metropolitan University

 Social media is an unexplored and new area, for both businesses and academia. Many institutions are not confident on how to improve their business through… (more)

Subjects/Keywords: Branding (Marketing); Social media

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Visser, I. (2012). Impact of social media on the brand image of a higher education institution. (Masters Thesis). Nelson Mandela Metropolitan University. Retrieved from http://hdl.handle.net/10948/d1011274

Chicago Manual of Style (16th Edition):

Visser, Ilze. “Impact of social media on the brand image of a higher education institution.” 2012. Masters Thesis, Nelson Mandela Metropolitan University. Accessed April 11, 2021. http://hdl.handle.net/10948/d1011274.

MLA Handbook (7th Edition):

Visser, Ilze. “Impact of social media on the brand image of a higher education institution.” 2012. Web. 11 Apr 2021.

Vancouver:

Visser I. Impact of social media on the brand image of a higher education institution. [Internet] [Masters thesis]. Nelson Mandela Metropolitan University; 2012. [cited 2021 Apr 11]. Available from: http://hdl.handle.net/10948/d1011274.

Council of Science Editors:

Visser I. Impact of social media on the brand image of a higher education institution. [Masters Thesis]. Nelson Mandela Metropolitan University; 2012. Available from: http://hdl.handle.net/10948/d1011274


University of Johannesburg

18. Gantsho, Karen A. Iconic branding and profitable brand awareness : a case study of the African Development Bank.

Degree: 2014, University of Johannesburg

M.A. (Marketing Communication)

Communication in the 21st century has been defined as a practice through which members of society achieve shared meanings through the exchange… (more)

Subjects/Keywords: African Development Bank; Branding (Marketing)

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APA (6th Edition):

Gantsho, K. A. (2014). Iconic branding and profitable brand awareness : a case study of the African Development Bank. (Thesis). University of Johannesburg. Retrieved from http://hdl.handle.net/10210/11863

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Gantsho, Karen A. “Iconic branding and profitable brand awareness : a case study of the African Development Bank.” 2014. Thesis, University of Johannesburg. Accessed April 11, 2021. http://hdl.handle.net/10210/11863.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Gantsho, Karen A. “Iconic branding and profitable brand awareness : a case study of the African Development Bank.” 2014. Web. 11 Apr 2021.

Vancouver:

Gantsho KA. Iconic branding and profitable brand awareness : a case study of the African Development Bank. [Internet] [Thesis]. University of Johannesburg; 2014. [cited 2021 Apr 11]. Available from: http://hdl.handle.net/10210/11863.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Gantsho KA. Iconic branding and profitable brand awareness : a case study of the African Development Bank. [Thesis]. University of Johannesburg; 2014. Available from: http://hdl.handle.net/10210/11863

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Johannesburg

19. Shuping, Thato Tshepo. Customer experience within a process-centred approach at the Industrial Development Corporation.

Degree: 2014, University of Johannesburg

M.Com. (Business Management)

What really drives business success? Ten, twenty years ago, it would have been somewhat easier to answer this pertinent question. What were… (more)

Subjects/Keywords: Consumer satisfaction; Branding (Marketing)

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APA (6th Edition):

Shuping, T. T. (2014). Customer experience within a process-centred approach at the Industrial Development Corporation. (Thesis). University of Johannesburg. Retrieved from http://hdl.handle.net/10210/12460

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Shuping, Thato Tshepo. “Customer experience within a process-centred approach at the Industrial Development Corporation.” 2014. Thesis, University of Johannesburg. Accessed April 11, 2021. http://hdl.handle.net/10210/12460.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Shuping, Thato Tshepo. “Customer experience within a process-centred approach at the Industrial Development Corporation.” 2014. Web. 11 Apr 2021.

Vancouver:

Shuping TT. Customer experience within a process-centred approach at the Industrial Development Corporation. [Internet] [Thesis]. University of Johannesburg; 2014. [cited 2021 Apr 11]. Available from: http://hdl.handle.net/10210/12460.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Shuping TT. Customer experience within a process-centred approach at the Industrial Development Corporation. [Thesis]. University of Johannesburg; 2014. Available from: http://hdl.handle.net/10210/12460

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Boston University

20. Alvarez Martinez, Claudio. When brand meaning gets personal: understanding the prevalence and antecedents of brand idiosyncrasy.

Degree: PhD, Business Administration, 2015, Boston University

 Despite a rich stream of qualitative research demonstrating that brands gain meaning as individual consumers engage in relationships with them, most branding research and practice… (more)

Subjects/Keywords: Marketing; Branding; Brand meaning

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Alvarez Martinez, C. (2015). When brand meaning gets personal: understanding the prevalence and antecedents of brand idiosyncrasy. (Doctoral Dissertation). Boston University. Retrieved from http://hdl.handle.net/2144/16369

Chicago Manual of Style (16th Edition):

Alvarez Martinez, Claudio. “When brand meaning gets personal: understanding the prevalence and antecedents of brand idiosyncrasy.” 2015. Doctoral Dissertation, Boston University. Accessed April 11, 2021. http://hdl.handle.net/2144/16369.

MLA Handbook (7th Edition):

Alvarez Martinez, Claudio. “When brand meaning gets personal: understanding the prevalence and antecedents of brand idiosyncrasy.” 2015. Web. 11 Apr 2021.

Vancouver:

Alvarez Martinez C. When brand meaning gets personal: understanding the prevalence and antecedents of brand idiosyncrasy. [Internet] [Doctoral dissertation]. Boston University; 2015. [cited 2021 Apr 11]. Available from: http://hdl.handle.net/2144/16369.

Council of Science Editors:

Alvarez Martinez C. When brand meaning gets personal: understanding the prevalence and antecedents of brand idiosyncrasy. [Doctoral Dissertation]. Boston University; 2015. Available from: http://hdl.handle.net/2144/16369


Nelson Mandela Metropolitan University

21. Wait, John-Pierre. Personal branding through social networking.

Degree: 2019, Nelson Mandela Metropolitan University

 This study explores people’s insights of personal branding by means of social networking. The continuously increasing competitive marketplace is creating a situation where people find… (more)

Subjects/Keywords: Branding (Marketing)  – South Africa

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wait, J. (2019). Personal branding through social networking. (Thesis). Nelson Mandela Metropolitan University. Retrieved from http://hdl.handle.net/10948/42440

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wait, John-Pierre. “Personal branding through social networking.” 2019. Thesis, Nelson Mandela Metropolitan University. Accessed April 11, 2021. http://hdl.handle.net/10948/42440.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wait, John-Pierre. “Personal branding through social networking.” 2019. Web. 11 Apr 2021.

Vancouver:

Wait J. Personal branding through social networking. [Internet] [Thesis]. Nelson Mandela Metropolitan University; 2019. [cited 2021 Apr 11]. Available from: http://hdl.handle.net/10948/42440.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wait J. Personal branding through social networking. [Thesis]. Nelson Mandela Metropolitan University; 2019. Available from: http://hdl.handle.net/10948/42440

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

22. Salles, Emmaline. Soft power en las relaciones internacionales contemporáneas: marca páis como una herramienta de ese poder.

Degree: Licenciatura en Estudios Internacionales, 2015, Universidad Torcuato di Tella

 Esta tesis busca analizar el rol de marca país como una herramienta de soft-power en las relaciones internacionales contemporáneas. Se investigara como la creación de… (more)

Subjects/Keywords: Branding (Marketing); Argentina; Tesis

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APA (6th Edition):

Salles, E. (2015). Soft power en las relaciones internacionales contemporáneas: marca páis como una herramienta de ese poder. (Thesis). Universidad Torcuato di Tella. Retrieved from http://repositorio.utdt.edu/handle/utdt/1923

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Salles, Emmaline. “Soft power en las relaciones internacionales contemporáneas: marca páis como una herramienta de ese poder.” 2015. Thesis, Universidad Torcuato di Tella. Accessed April 11, 2021. http://repositorio.utdt.edu/handle/utdt/1923.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Salles, Emmaline. “Soft power en las relaciones internacionales contemporáneas: marca páis como una herramienta de ese poder.” 2015. Web. 11 Apr 2021.

Vancouver:

Salles E. Soft power en las relaciones internacionales contemporáneas: marca páis como una herramienta de ese poder. [Internet] [Thesis]. Universidad Torcuato di Tella; 2015. [cited 2021 Apr 11]. Available from: http://repositorio.utdt.edu/handle/utdt/1923.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Salles E. Soft power en las relaciones internacionales contemporáneas: marca páis como una herramienta de ese poder. [Thesis]. Universidad Torcuato di Tella; 2015. Available from: http://repositorio.utdt.edu/handle/utdt/1923

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

23. Pedro, Vera. Planeamento de Marketing Territorial e Implementação da Marca Ericeira.

Degree: 2014, RCAAP

 Num mundo em constante mudança é fundamental a criação de valor e primar pela diferença. As necessidades do consumidor devem então ser uma prioridade. É… (more)

Subjects/Keywords: Marketing Territorial; Branding; Ericeira; Turismo

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APA (6th Edition):

Pedro, V. (2014). Planeamento de Marketing Territorial e Implementação da Marca Ericeira. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/6815

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Pedro, Vera. “Planeamento de Marketing Territorial e Implementação da Marca Ericeira.” 2014. Thesis, RCAAP. Accessed April 11, 2021. https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/6815.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Pedro, Vera. “Planeamento de Marketing Territorial e Implementação da Marca Ericeira.” 2014. Web. 11 Apr 2021.

Vancouver:

Pedro V. Planeamento de Marketing Territorial e Implementação da Marca Ericeira. [Internet] [Thesis]. RCAAP; 2014. [cited 2021 Apr 11]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/6815.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pedro V. Planeamento de Marketing Territorial e Implementação da Marca Ericeira. [Thesis]. RCAAP; 2014. Available from: https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/6815

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

24. Magnusson, Felix; Stöckel, Fredrik. Investigating crossmedia branding strategies in online game streaming : A qualitative journey into the hearts and minds of todays' arising online entertainers.

Degree: Informatics, 2015, Umeå University

  I dagens digitala mediesamhälle, där strömbar media står i fokus, slår sig en ny form av underhållare in i rampljuset. Dessa aktörer livesänder sina… (more)

Subjects/Keywords: crossmedia; branding; streaming; marketing; twitch

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APA (6th Edition):

Magnusson, Felix; Stöckel, F. (2015). Investigating crossmedia branding strategies in online game streaming : A qualitative journey into the hearts and minds of todays' arising online entertainers. (Thesis). Umeå University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-105152

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Magnusson, Felix; Stöckel, Fredrik. “Investigating crossmedia branding strategies in online game streaming : A qualitative journey into the hearts and minds of todays' arising online entertainers.” 2015. Thesis, Umeå University. Accessed April 11, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-105152.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Magnusson, Felix; Stöckel, Fredrik. “Investigating crossmedia branding strategies in online game streaming : A qualitative journey into the hearts and minds of todays' arising online entertainers.” 2015. Web. 11 Apr 2021.

Vancouver:

Magnusson, Felix; Stöckel F. Investigating crossmedia branding strategies in online game streaming : A qualitative journey into the hearts and minds of todays' arising online entertainers. [Internet] [Thesis]. Umeå University; 2015. [cited 2021 Apr 11]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-105152.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Magnusson, Felix; Stöckel F. Investigating crossmedia branding strategies in online game streaming : A qualitative journey into the hearts and minds of todays' arising online entertainers. [Thesis]. Umeå University; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-105152

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Texas Tech University

25. Lin, Hsing-Hui. A multidimensional customer-based brand equity and its application to religious events: The case of Mazu.

Degree: Hospitality Administration, 2011, Texas Tech University

 This study aimed to verify the perception of customer-based brand equity (CBBE) by measuring event brands within an integrated model and to apply brands based… (more)

Subjects/Keywords: Branding (Marketing); Structural equation modeling

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lin, H. (2011). A multidimensional customer-based brand equity and its application to religious events: The case of Mazu. (Thesis). Texas Tech University. Retrieved from http://hdl.handle.net/2346/45295

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lin, Hsing-Hui. “A multidimensional customer-based brand equity and its application to religious events: The case of Mazu.” 2011. Thesis, Texas Tech University. Accessed April 11, 2021. http://hdl.handle.net/2346/45295.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lin, Hsing-Hui. “A multidimensional customer-based brand equity and its application to religious events: The case of Mazu.” 2011. Web. 11 Apr 2021.

Vancouver:

Lin H. A multidimensional customer-based brand equity and its application to religious events: The case of Mazu. [Internet] [Thesis]. Texas Tech University; 2011. [cited 2021 Apr 11]. Available from: http://hdl.handle.net/2346/45295.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lin H. A multidimensional customer-based brand equity and its application to religious events: The case of Mazu. [Thesis]. Texas Tech University; 2011. Available from: http://hdl.handle.net/2346/45295

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

26. Jallo, Shehu Mohammed. A comparative and exploratory study of motor oil branding in Nigeria and the UK.

Degree: PhD, 2015, University of Bedfordshire

 The importance of branding in the consumer market has been emphasised in many studies. In contrast, branding in the industrial markets is under researched. Even… (more)

Subjects/Keywords: Nigeria; branding; N550 International Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Jallo, S. M. (2015). A comparative and exploratory study of motor oil branding in Nigeria and the UK. (Doctoral Dissertation). University of Bedfordshire. Retrieved from http://hdl.handle.net/10547/622475

Chicago Manual of Style (16th Edition):

Jallo, Shehu Mohammed. “A comparative and exploratory study of motor oil branding in Nigeria and the UK.” 2015. Doctoral Dissertation, University of Bedfordshire. Accessed April 11, 2021. http://hdl.handle.net/10547/622475.

MLA Handbook (7th Edition):

Jallo, Shehu Mohammed. “A comparative and exploratory study of motor oil branding in Nigeria and the UK.” 2015. Web. 11 Apr 2021.

Vancouver:

Jallo SM. A comparative and exploratory study of motor oil branding in Nigeria and the UK. [Internet] [Doctoral dissertation]. University of Bedfordshire; 2015. [cited 2021 Apr 11]. Available from: http://hdl.handle.net/10547/622475.

Council of Science Editors:

Jallo SM. A comparative and exploratory study of motor oil branding in Nigeria and the UK. [Doctoral Dissertation]. University of Bedfordshire; 2015. Available from: http://hdl.handle.net/10547/622475


Rutgers University

27. Kutlubay, Omer Cem, 1987-. The effects of portfolio characteristics and quality positioning on market performance.

Degree: PhD, Management, 2019, Rutgers University

This thesis presents two essays about the effects of portfolio positioning and quality positioning practices on market performance. The first study explores the effect of… (more)

Subjects/Keywords: Product portfolio; Branding (Marketing)

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APA (6th Edition):

Kutlubay, Omer Cem, 1. (2019). The effects of portfolio characteristics and quality positioning on market performance. (Doctoral Dissertation). Rutgers University. Retrieved from https://rucore.libraries.rutgers.edu/rutgers-lib/61653/

Chicago Manual of Style (16th Edition):

Kutlubay, Omer Cem, 1987-. “The effects of portfolio characteristics and quality positioning on market performance.” 2019. Doctoral Dissertation, Rutgers University. Accessed April 11, 2021. https://rucore.libraries.rutgers.edu/rutgers-lib/61653/.

MLA Handbook (7th Edition):

Kutlubay, Omer Cem, 1987-. “The effects of portfolio characteristics and quality positioning on market performance.” 2019. Web. 11 Apr 2021.

Vancouver:

Kutlubay, Omer Cem 1. The effects of portfolio characteristics and quality positioning on market performance. [Internet] [Doctoral dissertation]. Rutgers University; 2019. [cited 2021 Apr 11]. Available from: https://rucore.libraries.rutgers.edu/rutgers-lib/61653/.

Council of Science Editors:

Kutlubay, Omer Cem 1. The effects of portfolio characteristics and quality positioning on market performance. [Doctoral Dissertation]. Rutgers University; 2019. Available from: https://rucore.libraries.rutgers.edu/rutgers-lib/61653/


Rutgers University

28. Deat, Felix, 1983-. Reputation management: an experimental study of public school.

Degree: PhD, Public Administration (SPAA), 2016, Rutgers University

The concept of reputation has emerged as a central feature in the governance of public administration as to appreciate and heighten the impressions of stakeholders.… (more)

Subjects/Keywords: Public administration; Branding (Marketing); Reputation

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Deat, Felix, 1. (2016). Reputation management: an experimental study of public school. (Doctoral Dissertation). Rutgers University. Retrieved from https://rucore.libraries.rutgers.edu/rutgers-lib/49358/

Chicago Manual of Style (16th Edition):

Deat, Felix, 1983-. “Reputation management: an experimental study of public school.” 2016. Doctoral Dissertation, Rutgers University. Accessed April 11, 2021. https://rucore.libraries.rutgers.edu/rutgers-lib/49358/.

MLA Handbook (7th Edition):

Deat, Felix, 1983-. “Reputation management: an experimental study of public school.” 2016. Web. 11 Apr 2021.

Vancouver:

Deat, Felix 1. Reputation management: an experimental study of public school. [Internet] [Doctoral dissertation]. Rutgers University; 2016. [cited 2021 Apr 11]. Available from: https://rucore.libraries.rutgers.edu/rutgers-lib/49358/.

Council of Science Editors:

Deat, Felix 1. Reputation management: an experimental study of public school. [Doctoral Dissertation]. Rutgers University; 2016. Available from: https://rucore.libraries.rutgers.edu/rutgers-lib/49358/

29. Prudente, Leonardo Martins. Aprovação de políticas públicas por servidores do poder executivo e cidadãos : influência das estratégias de branding e transferência.

Degree: 2013, Brazil

Dissertação (mestrado)—Universidade de Brasília, Faculdade de Economia, Administração e Contabilidade, Programa de Pós-Graduação em Administração, 2013.

Estudos teóricos indicam que estratégias de branding e de… (more)

Subjects/Keywords: Branding (Marketing); Servidores públicos

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Prudente, L. M. (2013). Aprovação de políticas públicas por servidores do poder executivo e cidadãos : influência das estratégias de branding e transferência. (Masters Thesis). Brazil. Retrieved from http://repositorio.unb.br/handle/10482/13827

Chicago Manual of Style (16th Edition):

Prudente, Leonardo Martins. “Aprovação de políticas públicas por servidores do poder executivo e cidadãos : influência das estratégias de branding e transferência.” 2013. Masters Thesis, Brazil. Accessed April 11, 2021. http://repositorio.unb.br/handle/10482/13827.

MLA Handbook (7th Edition):

Prudente, Leonardo Martins. “Aprovação de políticas públicas por servidores do poder executivo e cidadãos : influência das estratégias de branding e transferência.” 2013. Web. 11 Apr 2021.

Vancouver:

Prudente LM. Aprovação de políticas públicas por servidores do poder executivo e cidadãos : influência das estratégias de branding e transferência. [Internet] [Masters thesis]. Brazil; 2013. [cited 2021 Apr 11]. Available from: http://repositorio.unb.br/handle/10482/13827.

Council of Science Editors:

Prudente LM. Aprovação de políticas públicas por servidores do poder executivo e cidadãos : influência das estratégias de branding e transferência. [Masters Thesis]. Brazil; 2013. Available from: http://repositorio.unb.br/handle/10482/13827


Temple University

30. Graham, Johnny Langston. CONSUMER CORRUPTION OF BRAND MEANING: A MULTI-METHOD EXPLORATION OF BRAND APPROPRIATION.

Degree: PhD, 2016, Temple University

Business Administration/Marketing

This dissertation centers on the study of brand appropriation, the altering of brand meaning by non-target market consumers who belong to a subculture.… (more)

Subjects/Keywords: Marketing;

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Graham, J. L. (2016). CONSUMER CORRUPTION OF BRAND MEANING: A MULTI-METHOD EXPLORATION OF BRAND APPROPRIATION. (Doctoral Dissertation). Temple University. Retrieved from http://digital.library.temple.edu/u?/p245801coll10,410546

Chicago Manual of Style (16th Edition):

Graham, Johnny Langston. “CONSUMER CORRUPTION OF BRAND MEANING: A MULTI-METHOD EXPLORATION OF BRAND APPROPRIATION.” 2016. Doctoral Dissertation, Temple University. Accessed April 11, 2021. http://digital.library.temple.edu/u?/p245801coll10,410546.

MLA Handbook (7th Edition):

Graham, Johnny Langston. “CONSUMER CORRUPTION OF BRAND MEANING: A MULTI-METHOD EXPLORATION OF BRAND APPROPRIATION.” 2016. Web. 11 Apr 2021.

Vancouver:

Graham JL. CONSUMER CORRUPTION OF BRAND MEANING: A MULTI-METHOD EXPLORATION OF BRAND APPROPRIATION. [Internet] [Doctoral dissertation]. Temple University; 2016. [cited 2021 Apr 11]. Available from: http://digital.library.temple.edu/u?/p245801coll10,410546.

Council of Science Editors:

Graham JL. CONSUMER CORRUPTION OF BRAND MEANING: A MULTI-METHOD EXPLORATION OF BRAND APPROPRIATION. [Doctoral Dissertation]. Temple University; 2016. Available from: http://digital.library.temple.edu/u?/p245801coll10,410546

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