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You searched for subject:(Branding Marketing Africa). Showing records 1 – 27 of 27 total matches.

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Nelson Mandela Metropolitan University

1. Wait, John-Pierre. Personal branding through social networking.

Degree: 2019, Nelson Mandela Metropolitan University

 This study explores people’s insights of personal branding by means of social networking. The continuously increasing competitive marketplace is creating a situation where people find… (more)

Subjects/Keywords: Branding (Marketing)  – South Africa

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wait, J. (2019). Personal branding through social networking. (Thesis). Nelson Mandela Metropolitan University. Retrieved from http://hdl.handle.net/10948/42440

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wait, John-Pierre. “Personal branding through social networking.” 2019. Thesis, Nelson Mandela Metropolitan University. Accessed April 21, 2021. http://hdl.handle.net/10948/42440.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wait, John-Pierre. “Personal branding through social networking.” 2019. Web. 21 Apr 2021.

Vancouver:

Wait J. Personal branding through social networking. [Internet] [Thesis]. Nelson Mandela Metropolitan University; 2019. [cited 2021 Apr 21]. Available from: http://hdl.handle.net/10948/42440.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wait J. Personal branding through social networking. [Thesis]. Nelson Mandela Metropolitan University; 2019. Available from: http://hdl.handle.net/10948/42440

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Nelson Mandela Metropolitan University

2. Hunt, William Norman. Destination marketing: George.

Degree: Faculty of Business and Economic Sciences, 2015, Nelson Mandela Metropolitan University

 A destination is often given its identity by its brand name, creating an image thereof in the customers’ minds which means that destinations exist not… (more)

Subjects/Keywords: Place marketing  – South Africa  – George; Branding (Marketing)  – South Africa  – George; George (South Africa)

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APA (6th Edition):

Hunt, W. N. (2015). Destination marketing: George. (Thesis). Nelson Mandela Metropolitan University. Retrieved from http://hdl.handle.net/10948/5604

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hunt, William Norman. “Destination marketing: George.” 2015. Thesis, Nelson Mandela Metropolitan University. Accessed April 21, 2021. http://hdl.handle.net/10948/5604.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hunt, William Norman. “Destination marketing: George.” 2015. Web. 21 Apr 2021.

Vancouver:

Hunt WN. Destination marketing: George. [Internet] [Thesis]. Nelson Mandela Metropolitan University; 2015. [cited 2021 Apr 21]. Available from: http://hdl.handle.net/10948/5604.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hunt WN. Destination marketing: George. [Thesis]. Nelson Mandela Metropolitan University; 2015. Available from: http://hdl.handle.net/10948/5604

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Johannesburg

3. Weszka, Pawel. Leverage of a sport mega-event branding : a case study of the 2010 FIFA World Cup.

Degree: 2014, University of Johannesburg

D.Comm. (Sport Management)

The primary objective of the study was to establish what brand leverage strategies could be implemented in sport mega-event branding based on… (more)

Subjects/Keywords: World Cup (Soccer) (2010 : South Africa); Branding (Marketing); Sports - Marketing

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APA (6th Edition):

Weszka, P. (2014). Leverage of a sport mega-event branding : a case study of the 2010 FIFA World Cup. (Thesis). University of Johannesburg. Retrieved from http://hdl.handle.net/10210/8779

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Weszka, Pawel. “Leverage of a sport mega-event branding : a case study of the 2010 FIFA World Cup.” 2014. Thesis, University of Johannesburg. Accessed April 21, 2021. http://hdl.handle.net/10210/8779.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Weszka, Pawel. “Leverage of a sport mega-event branding : a case study of the 2010 FIFA World Cup.” 2014. Web. 21 Apr 2021.

Vancouver:

Weszka P. Leverage of a sport mega-event branding : a case study of the 2010 FIFA World Cup. [Internet] [Thesis]. University of Johannesburg; 2014. [cited 2021 Apr 21]. Available from: http://hdl.handle.net/10210/8779.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Weszka P. Leverage of a sport mega-event branding : a case study of the 2010 FIFA World Cup. [Thesis]. University of Johannesburg; 2014. Available from: http://hdl.handle.net/10210/8779

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Pretoria

4. Beck, Amy. Optimal media schedules in emerging markets a South African perspective establishing the inherent characteristics that influence return on investment for advertising spend.

Degree: MBA, Gordon Institute of Business Science (GIBS), 2014, University of Pretoria

 The effect of advertising efforts on sales is of significant interest for global brands. Recent developments in emerging markets such as South Africa have brought… (more)

Subjects/Keywords: UCTD; Branding (Marketing); Retail trade; Marketing  – South Africa; Quantitative research

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Beck, A. (2014). Optimal media schedules in emerging markets a South African perspective establishing the inherent characteristics that influence return on investment for advertising spend. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/43983

Chicago Manual of Style (16th Edition):

Beck, Amy. “Optimal media schedules in emerging markets a South African perspective establishing the inherent characteristics that influence return on investment for advertising spend.” 2014. Masters Thesis, University of Pretoria. Accessed April 21, 2021. http://hdl.handle.net/2263/43983.

MLA Handbook (7th Edition):

Beck, Amy. “Optimal media schedules in emerging markets a South African perspective establishing the inherent characteristics that influence return on investment for advertising spend.” 2014. Web. 21 Apr 2021.

Vancouver:

Beck A. Optimal media schedules in emerging markets a South African perspective establishing the inherent characteristics that influence return on investment for advertising spend. [Internet] [Masters thesis]. University of Pretoria; 2014. [cited 2021 Apr 21]. Available from: http://hdl.handle.net/2263/43983.

Council of Science Editors:

Beck A. Optimal media schedules in emerging markets a South African perspective establishing the inherent characteristics that influence return on investment for advertising spend. [Masters Thesis]. University of Pretoria; 2014. Available from: http://hdl.handle.net/2263/43983


Nelson Mandela Metropolitan University

5. Barnard, Marieka Helen. An investigation of the use of social media news releases to create dialogue around brands.

Degree: MA, Faculty of Arts, 2010, Nelson Mandela Metropolitan University

 This study aimed to provide South African public relations professionals with insights into the use of the Social Media News Release (SMNR) as a PR… (more)

Subjects/Keywords: Social marketing  – South Africa; Social media  – South Africa  – Marketing; Branding (Marketing)  – South Africa; Brand name products  – South Africa

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Barnard, M. H. (2010). An investigation of the use of social media news releases to create dialogue around brands. (Masters Thesis). Nelson Mandela Metropolitan University. Retrieved from http://hdl.handle.net/10948/1264

Chicago Manual of Style (16th Edition):

Barnard, Marieka Helen. “An investigation of the use of social media news releases to create dialogue around brands.” 2010. Masters Thesis, Nelson Mandela Metropolitan University. Accessed April 21, 2021. http://hdl.handle.net/10948/1264.

MLA Handbook (7th Edition):

Barnard, Marieka Helen. “An investigation of the use of social media news releases to create dialogue around brands.” 2010. Web. 21 Apr 2021.

Vancouver:

Barnard MH. An investigation of the use of social media news releases to create dialogue around brands. [Internet] [Masters thesis]. Nelson Mandela Metropolitan University; 2010. [cited 2021 Apr 21]. Available from: http://hdl.handle.net/10948/1264.

Council of Science Editors:

Barnard MH. An investigation of the use of social media news releases to create dialogue around brands. [Masters Thesis]. Nelson Mandela Metropolitan University; 2010. Available from: http://hdl.handle.net/10948/1264


Nelson Mandela Metropolitan University

6. Pienaar, Alicia Nicole. A study of the identification and awareness level of students towards the Eastcape Midlands FET college brand.

Degree: Faculty of Arts, 2015, Nelson Mandela Metropolitan University

 Since 1994, South Africa has been revamping its higher education system as part of a broader national reform movement aimed at overcoming the inequities and… (more)

Subjects/Keywords: Branding (Marketing)  – South Africa; Education, Higher  – South Africa; Corporate culture  – South Africa

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Pienaar, A. N. (2015). A study of the identification and awareness level of students towards the Eastcape Midlands FET college brand. (Thesis). Nelson Mandela Metropolitan University. Retrieved from http://hdl.handle.net/10948/3125

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Pienaar, Alicia Nicole. “A study of the identification and awareness level of students towards the Eastcape Midlands FET college brand.” 2015. Thesis, Nelson Mandela Metropolitan University. Accessed April 21, 2021. http://hdl.handle.net/10948/3125.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Pienaar, Alicia Nicole. “A study of the identification and awareness level of students towards the Eastcape Midlands FET college brand.” 2015. Web. 21 Apr 2021.

Vancouver:

Pienaar AN. A study of the identification and awareness level of students towards the Eastcape Midlands FET college brand. [Internet] [Thesis]. Nelson Mandela Metropolitan University; 2015. [cited 2021 Apr 21]. Available from: http://hdl.handle.net/10948/3125.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pienaar AN. A study of the identification and awareness level of students towards the Eastcape Midlands FET college brand. [Thesis]. Nelson Mandela Metropolitan University; 2015. Available from: http://hdl.handle.net/10948/3125

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Nelson Mandela Metropolitan University

7. Gwatiringa, Tsitsi. An analysis of the use of visual storytelling by South African brands to promote brand engagement on social networks.

Degree: Faculty of Arts, 2015, Nelson Mandela Metropolitan University

 Stories have the ability to evoke feelings and emotions in humans and have since been used by brands as part of corporate communication, communicating their… (more)

Subjects/Keywords: Digital storytelling  – South Africa; Branding (Marketing)  – South Africa; Social media  – South Africa

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Gwatiringa, T. (2015). An analysis of the use of visual storytelling by South African brands to promote brand engagement on social networks. (Thesis). Nelson Mandela Metropolitan University. Retrieved from http://hdl.handle.net/10948/7533

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Gwatiringa, Tsitsi. “An analysis of the use of visual storytelling by South African brands to promote brand engagement on social networks.” 2015. Thesis, Nelson Mandela Metropolitan University. Accessed April 21, 2021. http://hdl.handle.net/10948/7533.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Gwatiringa, Tsitsi. “An analysis of the use of visual storytelling by South African brands to promote brand engagement on social networks.” 2015. Web. 21 Apr 2021.

Vancouver:

Gwatiringa T. An analysis of the use of visual storytelling by South African brands to promote brand engagement on social networks. [Internet] [Thesis]. Nelson Mandela Metropolitan University; 2015. [cited 2021 Apr 21]. Available from: http://hdl.handle.net/10948/7533.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Gwatiringa T. An analysis of the use of visual storytelling by South African brands to promote brand engagement on social networks. [Thesis]. Nelson Mandela Metropolitan University; 2015. Available from: http://hdl.handle.net/10948/7533

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Johannesburg

8. Conradie, Elizabeth Stephanie. The influence of internal marketing elements on the brand awareness of car rental customers in South Africa.

Degree: 2014, University of Johannesburg

D.Phil. (Marketing)

Despite the extensive research undertaken in the subject area of services marketing, much is still unknown about services internal marketing, specifically internal marketing(more)

Subjects/Keywords: Branding (Marketing) - South Africa.; Brand name products - South Africa.; Product management - South Africa

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Conradie, E. S. (2014). The influence of internal marketing elements on the brand awareness of car rental customers in South Africa. (Thesis). University of Johannesburg. Retrieved from http://hdl.handle.net/10210/9146

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Conradie, Elizabeth Stephanie. “The influence of internal marketing elements on the brand awareness of car rental customers in South Africa.” 2014. Thesis, University of Johannesburg. Accessed April 21, 2021. http://hdl.handle.net/10210/9146.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Conradie, Elizabeth Stephanie. “The influence of internal marketing elements on the brand awareness of car rental customers in South Africa.” 2014. Web. 21 Apr 2021.

Vancouver:

Conradie ES. The influence of internal marketing elements on the brand awareness of car rental customers in South Africa. [Internet] [Thesis]. University of Johannesburg; 2014. [cited 2021 Apr 21]. Available from: http://hdl.handle.net/10210/9146.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Conradie ES. The influence of internal marketing elements on the brand awareness of car rental customers in South Africa. [Thesis]. University of Johannesburg; 2014. Available from: http://hdl.handle.net/10210/9146

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Michigan State University

9. Mock, Tara. Manufacturing sameness : continuities and expansions of community identity in Afro-Chinese relations.

Degree: 2018, Michigan State University

Thesis Ph. D. Michigan State University. African American and African Studies 2018

This study examined the nature and awareness of, and attitudes toward Chinese nation… (more)

Subjects/Keywords: Public relations – Africa; Place marketing – Africa; Branding (Marketing) – Africa; Visual communication – Political aspects; Public relations; Place marketing; Diplomatic relations; Branding (Marketing); African studies

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Mock, T. (2018). Manufacturing sameness : continuities and expansions of community identity in Afro-Chinese relations. (Thesis). Michigan State University. Retrieved from http://etd.lib.msu.edu/islandora/object/etd:19232

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Mock, Tara. “Manufacturing sameness : continuities and expansions of community identity in Afro-Chinese relations.” 2018. Thesis, Michigan State University. Accessed April 21, 2021. http://etd.lib.msu.edu/islandora/object/etd:19232.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Mock, Tara. “Manufacturing sameness : continuities and expansions of community identity in Afro-Chinese relations.” 2018. Web. 21 Apr 2021.

Vancouver:

Mock T. Manufacturing sameness : continuities and expansions of community identity in Afro-Chinese relations. [Internet] [Thesis]. Michigan State University; 2018. [cited 2021 Apr 21]. Available from: http://etd.lib.msu.edu/islandora/object/etd:19232.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Mock T. Manufacturing sameness : continuities and expansions of community identity in Afro-Chinese relations. [Thesis]. Michigan State University; 2018. Available from: http://etd.lib.msu.edu/islandora/object/etd:19232

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Cape Peninsula University of Technology

10. Zhou, Yuan. A study of the effectiveness of marathon sponsorship as an enabler of brand extension .

Degree: 2010, Cape Peninsula University of Technology

 A total of R4.8 billion was spent on sports sponsorship in South Africa in 2008, while a remarkable increase in sports sponsorship indicates that research,… (more)

Subjects/Keywords: Sports sponsorship  – South Africa; Marathon running; Branding (Marketing)

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APA (6th Edition):

Zhou, Y. (2010). A study of the effectiveness of marathon sponsorship as an enabler of brand extension . (Thesis). Cape Peninsula University of Technology. Retrieved from http://etd.cput.ac.za/handle/20.500.11838/1705

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Zhou, Yuan. “A study of the effectiveness of marathon sponsorship as an enabler of brand extension .” 2010. Thesis, Cape Peninsula University of Technology. Accessed April 21, 2021. http://etd.cput.ac.za/handle/20.500.11838/1705.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Zhou, Yuan. “A study of the effectiveness of marathon sponsorship as an enabler of brand extension .” 2010. Web. 21 Apr 2021.

Vancouver:

Zhou Y. A study of the effectiveness of marathon sponsorship as an enabler of brand extension . [Internet] [Thesis]. Cape Peninsula University of Technology; 2010. [cited 2021 Apr 21]. Available from: http://etd.cput.ac.za/handle/20.500.11838/1705.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Zhou Y. A study of the effectiveness of marathon sponsorship as an enabler of brand extension . [Thesis]. Cape Peninsula University of Technology; 2010. Available from: http://etd.cput.ac.za/handle/20.500.11838/1705

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Johannesburg

11. Shapiro, Benjamin Joshua Nell. A critical investigation of the utilisation of the active consumer stakeholder concept among South African brand leaders.

Degree: 2013, University of Johannesburg

M.A. (Marketing Communication)

In this study it is argued that the consumer has evolved and grown into a force that is no longer passive, taking… (more)

Subjects/Keywords: Business ethics; Branding (Marketing) – South Africa; Social responsibility of business

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Shapiro, B. J. N. (2013). A critical investigation of the utilisation of the active consumer stakeholder concept among South African brand leaders. (Thesis). University of Johannesburg. Retrieved from http://hdl.handle.net/10210/8446

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Shapiro, Benjamin Joshua Nell. “A critical investigation of the utilisation of the active consumer stakeholder concept among South African brand leaders.” 2013. Thesis, University of Johannesburg. Accessed April 21, 2021. http://hdl.handle.net/10210/8446.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Shapiro, Benjamin Joshua Nell. “A critical investigation of the utilisation of the active consumer stakeholder concept among South African brand leaders.” 2013. Web. 21 Apr 2021.

Vancouver:

Shapiro BJN. A critical investigation of the utilisation of the active consumer stakeholder concept among South African brand leaders. [Internet] [Thesis]. University of Johannesburg; 2013. [cited 2021 Apr 21]. Available from: http://hdl.handle.net/10210/8446.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Shapiro BJN. A critical investigation of the utilisation of the active consumer stakeholder concept among South African brand leaders. [Thesis]. University of Johannesburg; 2013. Available from: http://hdl.handle.net/10210/8446

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Nelson Mandela Metropolitan University

12. Mabuyana, Brian. Influence of product variables on consumers’ buying behaviour in the South African skin care industry.

Degree: 2019, Nelson Mandela Metropolitan University

 The aim of this study was to develop, validate and test a hypothesised model on the product variables that can possibly influence consumers’ buying behaviour… (more)

Subjects/Keywords: Consumer behavior  – South Africa; Product management; Packaging; Branding (Marketing)

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Mabuyana, B. (2019). Influence of product variables on consumers’ buying behaviour in the South African skin care industry. (Thesis). Nelson Mandela Metropolitan University. Retrieved from http://hdl.handle.net/10948/40713

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Mabuyana, Brian. “Influence of product variables on consumers’ buying behaviour in the South African skin care industry.” 2019. Thesis, Nelson Mandela Metropolitan University. Accessed April 21, 2021. http://hdl.handle.net/10948/40713.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Mabuyana, Brian. “Influence of product variables on consumers’ buying behaviour in the South African skin care industry.” 2019. Web. 21 Apr 2021.

Vancouver:

Mabuyana B. Influence of product variables on consumers’ buying behaviour in the South African skin care industry. [Internet] [Thesis]. Nelson Mandela Metropolitan University; 2019. [cited 2021 Apr 21]. Available from: http://hdl.handle.net/10948/40713.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Mabuyana B. Influence of product variables on consumers’ buying behaviour in the South African skin care industry. [Thesis]. Nelson Mandela Metropolitan University; 2019. Available from: http://hdl.handle.net/10948/40713

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Cape Peninsula University of Technology

13. Hemmonsbey, Janice Dorothy. The strategic value of sport to the Cape Town city brand .

Degree: 2015, Cape Peninsula University of Technology

 Although the concept of place branding is still relatively new, there is an increasing awareness of the significant impact which sport can have on a… (more)

Subjects/Keywords: Sports  – Marketing; Sports  – Public relations; Branding (Marketing); Cape Town (South Africa)  – Public relations; City promotion

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APA (6th Edition):

Hemmonsbey, J. D. (2015). The strategic value of sport to the Cape Town city brand . (Thesis). Cape Peninsula University of Technology. Retrieved from http://etd.cput.ac.za/handle/20.500.11838/2110

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hemmonsbey, Janice Dorothy. “The strategic value of sport to the Cape Town city brand .” 2015. Thesis, Cape Peninsula University of Technology. Accessed April 21, 2021. http://etd.cput.ac.za/handle/20.500.11838/2110.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hemmonsbey, Janice Dorothy. “The strategic value of sport to the Cape Town city brand .” 2015. Web. 21 Apr 2021.

Vancouver:

Hemmonsbey JD. The strategic value of sport to the Cape Town city brand . [Internet] [Thesis]. Cape Peninsula University of Technology; 2015. [cited 2021 Apr 21]. Available from: http://etd.cput.ac.za/handle/20.500.11838/2110.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hemmonsbey JD. The strategic value of sport to the Cape Town city brand . [Thesis]. Cape Peninsula University of Technology; 2015. Available from: http://etd.cput.ac.za/handle/20.500.11838/2110

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Nelson Mandela Metropolitan University

14. Buys, Hein. The Neethling Brain Instrument (NBI) as a predictive indicator for leadership branding.

Degree: 2019, Nelson Mandela Metropolitan University

 The purpose of this treatise is to determine whether the Neethling 8-Dimensional Brain Instrument (NBI) can serve as a predictive indicator of leadership brand of… (more)

Subjects/Keywords: Branding (Marketing); Educational leadership  – Marketing; Corporate image; Leadership  – South Africa; Executive ability

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Buys, H. (2019). The Neethling Brain Instrument (NBI) as a predictive indicator for leadership branding. (Thesis). Nelson Mandela Metropolitan University. Retrieved from http://hdl.handle.net/10948/37900

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Buys, Hein. “The Neethling Brain Instrument (NBI) as a predictive indicator for leadership branding.” 2019. Thesis, Nelson Mandela Metropolitan University. Accessed April 21, 2021. http://hdl.handle.net/10948/37900.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Buys, Hein. “The Neethling Brain Instrument (NBI) as a predictive indicator for leadership branding.” 2019. Web. 21 Apr 2021.

Vancouver:

Buys H. The Neethling Brain Instrument (NBI) as a predictive indicator for leadership branding. [Internet] [Thesis]. Nelson Mandela Metropolitan University; 2019. [cited 2021 Apr 21]. Available from: http://hdl.handle.net/10948/37900.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Buys H. The Neethling Brain Instrument (NBI) as a predictive indicator for leadership branding. [Thesis]. Nelson Mandela Metropolitan University; 2019. Available from: http://hdl.handle.net/10948/37900

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Nelson Mandela Metropolitan University

15. Kuhn, Ralph Ulrich. Woolworths Holdings Limited's (WHL) strategic business positioning in the South African clothing and food industry.

Degree: Faculty of Business and Economic Sciences, 2014, Nelson Mandela Metropolitan University

 The South African food and clothing retail industry is highly sophisticated and dominated by a few large competitors. The market is unique and has been… (more)

Subjects/Keywords: Retail trade  – South Africa; Branding (Marketing)  – South Africa; Food industry and trade  – South Africa; Consumer behavior  – South Africa

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APA (6th Edition):

Kuhn, R. U. (2014). Woolworths Holdings Limited's (WHL) strategic business positioning in the South African clothing and food industry. (Thesis). Nelson Mandela Metropolitan University. Retrieved from http://hdl.handle.net/10948/7793

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kuhn, Ralph Ulrich. “Woolworths Holdings Limited's (WHL) strategic business positioning in the South African clothing and food industry.” 2014. Thesis, Nelson Mandela Metropolitan University. Accessed April 21, 2021. http://hdl.handle.net/10948/7793.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kuhn, Ralph Ulrich. “Woolworths Holdings Limited's (WHL) strategic business positioning in the South African clothing and food industry.” 2014. Web. 21 Apr 2021.

Vancouver:

Kuhn RU. Woolworths Holdings Limited's (WHL) strategic business positioning in the South African clothing and food industry. [Internet] [Thesis]. Nelson Mandela Metropolitan University; 2014. [cited 2021 Apr 21]. Available from: http://hdl.handle.net/10948/7793.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kuhn RU. Woolworths Holdings Limited's (WHL) strategic business positioning in the South African clothing and food industry. [Thesis]. Nelson Mandela Metropolitan University; 2014. Available from: http://hdl.handle.net/10948/7793

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Nelson Mandela Metropolitan University

16. Ayankoya, Kayode A. A framework for the implementation of social media marketing strategies in political campaigning.

Degree: Faculty of Business and Economic Sciences, 2013, Nelson Mandela Metropolitan University

 The concept of social media has grown rapidly in the last years. This can be attributed to the rate of adoption and the penetration of… (more)

Subjects/Keywords: Online social networks  – Political aspects  – South Africa; Social networks  – South Africa; Campaign management  – South Africa; Branding (Marketing)  – South Africa

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APA (6th Edition):

Ayankoya, K. A. (2013). A framework for the implementation of social media marketing strategies in political campaigning. (Thesis). Nelson Mandela Metropolitan University. Retrieved from http://hdl.handle.net/10948/d1020118

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ayankoya, Kayode A. “A framework for the implementation of social media marketing strategies in political campaigning.” 2013. Thesis, Nelson Mandela Metropolitan University. Accessed April 21, 2021. http://hdl.handle.net/10948/d1020118.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ayankoya, Kayode A. “A framework for the implementation of social media marketing strategies in political campaigning.” 2013. Web. 21 Apr 2021.

Vancouver:

Ayankoya KA. A framework for the implementation of social media marketing strategies in political campaigning. [Internet] [Thesis]. Nelson Mandela Metropolitan University; 2013. [cited 2021 Apr 21]. Available from: http://hdl.handle.net/10948/d1020118.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ayankoya KA. A framework for the implementation of social media marketing strategies in political campaigning. [Thesis]. Nelson Mandela Metropolitan University; 2013. Available from: http://hdl.handle.net/10948/d1020118

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Rhodes University

17. Purohit, Ashish. An investigation into the use of social media channels within the South African retail banking environment in support of creating and maintaining brand loyalty.

Degree: Faculty of Commerce, Information Systems, 2015, Rhodes University

 The use of social media in the retail banking environment has changed the way the banking industry communicates with customers, creates sales and performs marketing(more)

Subjects/Keywords: Social media  – Economic aspects; Banks and banking  – Internet marketing  – South Africa; Bank marketing  – South Africa; Brand loyalty  – South Africa; Branding (Marketing)  – South Africa; Structural equation modeling

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APA (6th Edition):

Purohit, A. (2015). An investigation into the use of social media channels within the South African retail banking environment in support of creating and maintaining brand loyalty. (Thesis). Rhodes University. Retrieved from http://hdl.handle.net/10962/d1018920

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Purohit, Ashish. “An investigation into the use of social media channels within the South African retail banking environment in support of creating and maintaining brand loyalty.” 2015. Thesis, Rhodes University. Accessed April 21, 2021. http://hdl.handle.net/10962/d1018920.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Purohit, Ashish. “An investigation into the use of social media channels within the South African retail banking environment in support of creating and maintaining brand loyalty.” 2015. Web. 21 Apr 2021.

Vancouver:

Purohit A. An investigation into the use of social media channels within the South African retail banking environment in support of creating and maintaining brand loyalty. [Internet] [Thesis]. Rhodes University; 2015. [cited 2021 Apr 21]. Available from: http://hdl.handle.net/10962/d1018920.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Purohit A. An investigation into the use of social media channels within the South African retail banking environment in support of creating and maintaining brand loyalty. [Thesis]. Rhodes University; 2015. Available from: http://hdl.handle.net/10962/d1018920

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Nelson Mandela Metropolitan University

18. Richardson, Bianca. Selected marketing and branding practices among small and medium-sized family business in the Eastern Cape.

Degree: Faculty of Business and Economic Sciences, 2017, Nelson Mandela Metropolitan University

 Based on the importance of small and medium-sized family businesses, with regard to their economic contributions, as well as the fact that their high failure… (more)

Subjects/Keywords: Branding (Marketing)  – South Africa  – Eastern Cape; Family-owned business enterprises  – South Africa  – Eastern Cape  – Marketing; Marketing  – South Africa  – Eastern Cape  – Management; Small business  – South Africa  – Eastern Cape  – Management

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APA (6th Edition):

Richardson, B. (2017). Selected marketing and branding practices among small and medium-sized family business in the Eastern Cape. (Thesis). Nelson Mandela Metropolitan University. Retrieved from http://hdl.handle.net/10948/19960

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Richardson, Bianca. “Selected marketing and branding practices among small and medium-sized family business in the Eastern Cape.” 2017. Thesis, Nelson Mandela Metropolitan University. Accessed April 21, 2021. http://hdl.handle.net/10948/19960.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Richardson, Bianca. “Selected marketing and branding practices among small and medium-sized family business in the Eastern Cape.” 2017. Web. 21 Apr 2021.

Vancouver:

Richardson B. Selected marketing and branding practices among small and medium-sized family business in the Eastern Cape. [Internet] [Thesis]. Nelson Mandela Metropolitan University; 2017. [cited 2021 Apr 21]. Available from: http://hdl.handle.net/10948/19960.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Richardson B. Selected marketing and branding practices among small and medium-sized family business in the Eastern Cape. [Thesis]. Nelson Mandela Metropolitan University; 2017. Available from: http://hdl.handle.net/10948/19960

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Rhodes University

19. Mnqeta, Lusanda. Social media and brand image: a longitudinal study of Eastern Cape universities.

Degree: Faculty of Commerce, Rhodes Business School, 2020, Rhodes University

 It is important for Higher Education Institutions to have marketing strategies that focus on understanding the customer needs in the 21st century. The rapid growth… (more)

Subjects/Keywords: Multivariate analysis  – Graphic methods; Branding (Marketing)  – South Africa; Chernoff faces; Social media  – South Africa; Universities and colleges  – South Africa  – Marketing; Universities and colleges  – South Africa  – Marketing  – Case studies

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APA (6th Edition):

Mnqeta, L. (2020). Social media and brand image: a longitudinal study of Eastern Cape universities. (Thesis). Rhodes University. Retrieved from http://hdl.handle.net/10962/143959

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Mnqeta, Lusanda. “Social media and brand image: a longitudinal study of Eastern Cape universities.” 2020. Thesis, Rhodes University. Accessed April 21, 2021. http://hdl.handle.net/10962/143959.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Mnqeta, Lusanda. “Social media and brand image: a longitudinal study of Eastern Cape universities.” 2020. Web. 21 Apr 2021.

Vancouver:

Mnqeta L. Social media and brand image: a longitudinal study of Eastern Cape universities. [Internet] [Thesis]. Rhodes University; 2020. [cited 2021 Apr 21]. Available from: http://hdl.handle.net/10962/143959.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Mnqeta L. Social media and brand image: a longitudinal study of Eastern Cape universities. [Thesis]. Rhodes University; 2020. Available from: http://hdl.handle.net/10962/143959

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Nelson Mandela Metropolitan University

20. Madinda, Ncumisa. An assessment of the nature and implementation of markerting strategies of selected Eastern Cape Non-Government Organisations.

Degree: Faculty of Business and Economic Sciences, 2013, Nelson Mandela Metropolitan University

 This dissertation is an assessment of the nature and implementation of marketing strategies of selected Eastern Cape non-government organisations. Poverty alleviation and service delivery remain… (more)

Subjects/Keywords: Non-governmental organizations  – South Africa  – Eastern Cape; Branding (Marketing)  – South Africa  – Eastern Cape; Economic assistance  – South Africa  – Eastern Cape

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Madinda, N. (2013). An assessment of the nature and implementation of markerting strategies of selected Eastern Cape Non-Government Organisations. (Thesis). Nelson Mandela Metropolitan University. Retrieved from http://hdl.handle.net/10948/d1020114

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Madinda, Ncumisa. “An assessment of the nature and implementation of markerting strategies of selected Eastern Cape Non-Government Organisations.” 2013. Thesis, Nelson Mandela Metropolitan University. Accessed April 21, 2021. http://hdl.handle.net/10948/d1020114.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Madinda, Ncumisa. “An assessment of the nature and implementation of markerting strategies of selected Eastern Cape Non-Government Organisations.” 2013. Web. 21 Apr 2021.

Vancouver:

Madinda N. An assessment of the nature and implementation of markerting strategies of selected Eastern Cape Non-Government Organisations. [Internet] [Thesis]. Nelson Mandela Metropolitan University; 2013. [cited 2021 Apr 21]. Available from: http://hdl.handle.net/10948/d1020114.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Madinda N. An assessment of the nature and implementation of markerting strategies of selected Eastern Cape Non-Government Organisations. [Thesis]. Nelson Mandela Metropolitan University; 2013. Available from: http://hdl.handle.net/10948/d1020114

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Nelson Mandela Metropolitan University

21. [No author]. Optimising the marketing mix to influence consumer purchasing decisions in liquor outlets.

Degree: Faculty of Business and Economic Sciences, 2016, Nelson Mandela Metropolitan University

 Retailers, Wholesalers, Marketers, Alcohol distributors and Manufacturers continuously fight for volume growth and market-share gain within the total alcohol market. Most of the answers of… (more)

Subjects/Keywords: Branding (Marketing)  – South Africa  – Eastern Cape; Consumer behavior  – South Africa  – Eastern Cape; Liquor industry  – South Africa  – Eastern Cape

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

author], [. (2016). Optimising the marketing mix to influence consumer purchasing decisions in liquor outlets. (Thesis). Nelson Mandela Metropolitan University. Retrieved from http://hdl.handle.net/10948/11712

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

author], [No. “Optimising the marketing mix to influence consumer purchasing decisions in liquor outlets.” 2016. Thesis, Nelson Mandela Metropolitan University. Accessed April 21, 2021. http://hdl.handle.net/10948/11712.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

author], [No. “Optimising the marketing mix to influence consumer purchasing decisions in liquor outlets.” 2016. Web. 21 Apr 2021.

Vancouver:

author] [. Optimising the marketing mix to influence consumer purchasing decisions in liquor outlets. [Internet] [Thesis]. Nelson Mandela Metropolitan University; 2016. [cited 2021 Apr 21]. Available from: http://hdl.handle.net/10948/11712.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

author] [. Optimising the marketing mix to influence consumer purchasing decisions in liquor outlets. [Thesis]. Nelson Mandela Metropolitan University; 2016. Available from: http://hdl.handle.net/10948/11712

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Durban University of Technology

22. Ncube, Abbigail Mhini. Branding in small and medium enterprises in KwaZulu-Natal as a means of ensuring business survival.

Degree: 2016, Durban University of Technology

Submitted in fulfillment of the requirements for the degree Masters in Management Sciences (Marketing), Durban University of Technology, Durban, South Africa, 2016.

Small to medium… (more)

Subjects/Keywords: Small business marketing – South Africa – KwaZulu-Natal; Branding (Marketing) – South Africa – KwaZulu-Natal; Strategic planning – South Africa – KwaZulu-Natal; Small business – South Africa – KwaZulu-Natal – Management

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ncube, A. M. (2016). Branding in small and medium enterprises in KwaZulu-Natal as a means of ensuring business survival. (Thesis). Durban University of Technology. Retrieved from http://hdl.handle.net/10321/2920

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ncube, Abbigail Mhini. “Branding in small and medium enterprises in KwaZulu-Natal as a means of ensuring business survival.” 2016. Thesis, Durban University of Technology. Accessed April 21, 2021. http://hdl.handle.net/10321/2920.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ncube, Abbigail Mhini. “Branding in small and medium enterprises in KwaZulu-Natal as a means of ensuring business survival.” 2016. Web. 21 Apr 2021.

Vancouver:

Ncube AM. Branding in small and medium enterprises in KwaZulu-Natal as a means of ensuring business survival. [Internet] [Thesis]. Durban University of Technology; 2016. [cited 2021 Apr 21]. Available from: http://hdl.handle.net/10321/2920.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ncube AM. Branding in small and medium enterprises in KwaZulu-Natal as a means of ensuring business survival. [Thesis]. Durban University of Technology; 2016. Available from: http://hdl.handle.net/10321/2920

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Johannesburg

23. Burin, Candice Natalie. The perceived influence of the elements of internal marketing on the brand image of staffing agencies in South Africa.

Degree: 2012, University of Johannesburg

M.Comm.

The primary objective of the study is to determine the influence of service quality on the perceived relationship between internal marketing and the brand… (more)

Subjects/Keywords: Employment agencies - Customer services; Internal marketing; Branding (Marketing); Corporate culture; Corporate image; Kelly Group (South Africa)

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Burin, C. N. (2012). The perceived influence of the elements of internal marketing on the brand image of staffing agencies in South Africa. (Thesis). University of Johannesburg. Retrieved from http://hdl.handle.net/10210/5106

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Burin, Candice Natalie. “The perceived influence of the elements of internal marketing on the brand image of staffing agencies in South Africa.” 2012. Thesis, University of Johannesburg. Accessed April 21, 2021. http://hdl.handle.net/10210/5106.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Burin, Candice Natalie. “The perceived influence of the elements of internal marketing on the brand image of staffing agencies in South Africa.” 2012. Web. 21 Apr 2021.

Vancouver:

Burin CN. The perceived influence of the elements of internal marketing on the brand image of staffing agencies in South Africa. [Internet] [Thesis]. University of Johannesburg; 2012. [cited 2021 Apr 21]. Available from: http://hdl.handle.net/10210/5106.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Burin CN. The perceived influence of the elements of internal marketing on the brand image of staffing agencies in South Africa. [Thesis]. University of Johannesburg; 2012. Available from: http://hdl.handle.net/10210/5106

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Nelson Mandela Metropolitan University

24. Solomon, Steffen Brett. Sports events for the citizens of the Nelson Mandela Bay.

Degree: Faculty of Business and Economic Sciences, 2016, Nelson Mandela Metropolitan University

 The concept of city branding has sprung to prominence in recent years. This can be attributed to globalisation and the ease of access to all… (more)

Subjects/Keywords: City promotion  – South Africa  – Nelson Mandela Bay Municipality; Branding (Marketing)  – South Africa  – Nelson Mandela Bay Municipality

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APA (6th Edition):

Solomon, S. B. (2016). Sports events for the citizens of the Nelson Mandela Bay. (Thesis). Nelson Mandela Metropolitan University. Retrieved from http://hdl.handle.net/10948/12897

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Solomon, Steffen Brett. “Sports events for the citizens of the Nelson Mandela Bay.” 2016. Thesis, Nelson Mandela Metropolitan University. Accessed April 21, 2021. http://hdl.handle.net/10948/12897.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Solomon, Steffen Brett. “Sports events for the citizens of the Nelson Mandela Bay.” 2016. Web. 21 Apr 2021.

Vancouver:

Solomon SB. Sports events for the citizens of the Nelson Mandela Bay. [Internet] [Thesis]. Nelson Mandela Metropolitan University; 2016. [cited 2021 Apr 21]. Available from: http://hdl.handle.net/10948/12897.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Solomon SB. Sports events for the citizens of the Nelson Mandela Bay. [Thesis]. Nelson Mandela Metropolitan University; 2016. Available from: http://hdl.handle.net/10948/12897

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Nelson Mandela Metropolitan University

25. [No author]. An investigation into the organisational attributes of an employer of choice: a South African automotive industry perspective.

Degree: Faculty of Business and Economics Sciences, 2013, Nelson Mandela Metropolitan University

 The automotive industry in South Africa is now more than ever before, facing a new era of intense international competition and as a means to… (more)

Subjects/Keywords: Corporate image  – South Africa; Employee motivation  – South Africa; Automobile industry and trade  – South Africa; Personnel management  – South Africa; Branding (Marketing)  – South Africa

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

author], [. (2013). An investigation into the organisational attributes of an employer of choice: a South African automotive industry perspective. (Thesis). Nelson Mandela Metropolitan University. Retrieved from http://hdl.handle.net/10948/21615

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

author], [No. “An investigation into the organisational attributes of an employer of choice: a South African automotive industry perspective.” 2013. Thesis, Nelson Mandela Metropolitan University. Accessed April 21, 2021. http://hdl.handle.net/10948/21615.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

author], [No. “An investigation into the organisational attributes of an employer of choice: a South African automotive industry perspective.” 2013. Web. 21 Apr 2021.

Vancouver:

author] [. An investigation into the organisational attributes of an employer of choice: a South African automotive industry perspective. [Internet] [Thesis]. Nelson Mandela Metropolitan University; 2013. [cited 2021 Apr 21]. Available from: http://hdl.handle.net/10948/21615.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

author] [. An investigation into the organisational attributes of an employer of choice: a South African automotive industry perspective. [Thesis]. Nelson Mandela Metropolitan University; 2013. Available from: http://hdl.handle.net/10948/21615

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Rhodes University

26. Waddington, Andrew John. Investigating the impact of brand reputation on brand architecture strategies : a study on a South African automotive company.

Degree: Faculty of Commerce, Management, 2012, Rhodes University

 The brand architecture of an organisation has become increasingly important to global management and marketing professionals, as it deals with structures and designs of brands… (more)

Subjects/Keywords: Branding (Marketing)  – Case studies; Automobile industry and trade  – South Africa  – Case studies; Toyota Jidōsha Kōgyō Kabushiki Kaisha  – Case studies; Automobiles  – Marketing  – Case studies; Product management  – Case studies; Branding (Marketing)  – Management  – Case studies; Corporate image  – Management  – Case studies; Brand name products  – South Africa  – Case studies

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Waddington, A. J. (2012). Investigating the impact of brand reputation on brand architecture strategies : a study on a South African automotive company. (Thesis). Rhodes University. Retrieved from http://hdl.handle.net/10962/d1002796

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Waddington, Andrew John. “Investigating the impact of brand reputation on brand architecture strategies : a study on a South African automotive company.” 2012. Thesis, Rhodes University. Accessed April 21, 2021. http://hdl.handle.net/10962/d1002796.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Waddington, Andrew John. “Investigating the impact of brand reputation on brand architecture strategies : a study on a South African automotive company.” 2012. Web. 21 Apr 2021.

Vancouver:

Waddington AJ. Investigating the impact of brand reputation on brand architecture strategies : a study on a South African automotive company. [Internet] [Thesis]. Rhodes University; 2012. [cited 2021 Apr 21]. Available from: http://hdl.handle.net/10962/d1002796.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Waddington AJ. Investigating the impact of brand reputation on brand architecture strategies : a study on a South African automotive company. [Thesis]. Rhodes University; 2012. Available from: http://hdl.handle.net/10962/d1002796

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

27. Adebayo, Rufus Olufemi. The use of marketing tactics by the church in fulfilling its social mandate in KwaZulu-Natal.

Degree: 2015, Durban University of Technology

Submitted in fulfillment of the requirements of the degree of Doctor of Philosophy: Management Sciences (Marketing), Durban University of Technology, Durban, South Africa, 2015.

Marketing(more)

Subjects/Keywords: Church marketing – South Africa – KwaZulu-Natal; Church public relations – South Africa – KwaZulu-Natal; Branding (Marketing) – South Africa – KwaZulu-Natal; Church management – South Africa – KwaZulu-Natal

…28 CHAPTER 2 : AN OVERVIEW OF MARKETING AND MARKETING MIX ...................... 29 2.1… …29 2.2 AN UNDERSTANDING OF MARKETING… …29 2.3 MARKETING ORIENTATIONS… …34 viii 2.4 CHARACTERISTICS AND IMPORTANCE OF SOCIAL MARKETING ................. 37 2.4.1… …40 2.5 THE SERVICES MARKETING MIX… 

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APA (6th Edition):

Adebayo, R. O. (2015). The use of marketing tactics by the church in fulfilling its social mandate in KwaZulu-Natal. (Thesis). Durban University of Technology. Retrieved from http://hdl.handle.net/10321/1362

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Adebayo, Rufus Olufemi. “The use of marketing tactics by the church in fulfilling its social mandate in KwaZulu-Natal.” 2015. Thesis, Durban University of Technology. Accessed April 21, 2021. http://hdl.handle.net/10321/1362.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Adebayo, Rufus Olufemi. “The use of marketing tactics by the church in fulfilling its social mandate in KwaZulu-Natal.” 2015. Web. 21 Apr 2021.

Vancouver:

Adebayo RO. The use of marketing tactics by the church in fulfilling its social mandate in KwaZulu-Natal. [Internet] [Thesis]. Durban University of Technology; 2015. [cited 2021 Apr 21]. Available from: http://hdl.handle.net/10321/1362.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Adebayo RO. The use of marketing tactics by the church in fulfilling its social mandate in KwaZulu-Natal. [Thesis]. Durban University of Technology; 2015. Available from: http://hdl.handle.net/10321/1362

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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