Advanced search options

Advanced Search Options 🞨

Browse by author name (“Author name starts with…”).

Find ETDs with:

in
/  
in
/  
in
/  
in

Written in Published in Earliest date Latest date

Sorted by

Results per page:

Sorted by: relevance · author · university · dateNew search

You searched for subject:(Brand name products). Showing records 1 – 30 of 167 total matches.

[1] [2] [3] [4] [5] [6]

Search Limiters

Last 2 Years | English Only

Degrees

Levels

Country

▼ Search Limiters


University of Pretoria

1. Dimitrov, Silvana. Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 Prior research on branding has emphasised the choices companies have between product and corporate branding and what drives these choices. B2B markets are expected to… (more)

Subjects/Keywords: UCTD; Brand name products; Management

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Dimitrov, S. (2010). Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23124

Chicago Manual of Style (16th Edition):

Dimitrov, Silvana. “Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets.” 2010. Masters Thesis, University of Pretoria. Accessed February 23, 2020. http://hdl.handle.net/2263/23124.

MLA Handbook (7th Edition):

Dimitrov, Silvana. “Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets.” 2010. Web. 23 Feb 2020.

Vancouver:

Dimitrov S. Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2020 Feb 23]. Available from: http://hdl.handle.net/2263/23124.

Council of Science Editors:

Dimitrov S. Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/23124


University of Pretoria

2. Van der Lith, Taryn. The role of custom publishing in building customer-based brand equity.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 Building customer-based brand equity is of crucial importance to marketers, especially with regards to efficiencies in marketing spend in an increasingly competitive global environment. Marketers… (more)

Subjects/Keywords: UCTD; Brand name products

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Van der Lith, T. (2010). The role of custom publishing in building customer-based brand equity. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23517

Chicago Manual of Style (16th Edition):

Van der Lith, Taryn. “The role of custom publishing in building customer-based brand equity.” 2010. Masters Thesis, University of Pretoria. Accessed February 23, 2020. http://hdl.handle.net/2263/23517.

MLA Handbook (7th Edition):

Van der Lith, Taryn. “The role of custom publishing in building customer-based brand equity.” 2010. Web. 23 Feb 2020.

Vancouver:

Van der Lith T. The role of custom publishing in building customer-based brand equity. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2020 Feb 23]. Available from: http://hdl.handle.net/2263/23517.

Council of Science Editors:

Van der Lith T. The role of custom publishing in building customer-based brand equity. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/23517


University of Pretoria

3. Bekker, Danielle. Enhansing the brand building process for consumer commodity products through marketing and technical collaboration.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 Global consumer spending trends indicate a growth in the popularity of premium products. Organisations with traditional consumer commodity products are faced with the challenge of… (more)

Subjects/Keywords: UCTD; Brand name products

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Bekker, D. (2010). Enhansing the brand building process for consumer commodity products through marketing and technical collaboration. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23613

Chicago Manual of Style (16th Edition):

Bekker, Danielle. “Enhansing the brand building process for consumer commodity products through marketing and technical collaboration.” 2010. Masters Thesis, University of Pretoria. Accessed February 23, 2020. http://hdl.handle.net/2263/23613.

MLA Handbook (7th Edition):

Bekker, Danielle. “Enhansing the brand building process for consumer commodity products through marketing and technical collaboration.” 2010. Web. 23 Feb 2020.

Vancouver:

Bekker D. Enhansing the brand building process for consumer commodity products through marketing and technical collaboration. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2020 Feb 23]. Available from: http://hdl.handle.net/2263/23613.

Council of Science Editors:

Bekker D. Enhansing the brand building process for consumer commodity products through marketing and technical collaboration. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/23613


University of Pretoria

4. [No author]. Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets .

Degree: 2010, University of Pretoria

 Prior research on branding has emphasised the choices companies have between product and corporate branding and what drives these choices. B2B markets are expected to… (more)

Subjects/Keywords: UCTD; Brand name products; Management

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

author], [. (2010). Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets . (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-03122010-140453/

Chicago Manual of Style (16th Edition):

author], [No. “Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets .” 2010. Masters Thesis, University of Pretoria. Accessed February 23, 2020. http://upetd.up.ac.za/thesis/available/etd-03122010-140453/.

MLA Handbook (7th Edition):

author], [No. “Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets .” 2010. Web. 23 Feb 2020.

Vancouver:

author] [. Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets . [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2020 Feb 23]. Available from: http://upetd.up.ac.za/thesis/available/etd-03122010-140453/.

Council of Science Editors:

author] [. Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets . [Masters Thesis]. University of Pretoria; 2010. Available from: http://upetd.up.ac.za/thesis/available/etd-03122010-140453/


University of Pretoria

5. [No author]. The role of custom publishing in building customer-based brand equity .

Degree: 2010, University of Pretoria

 Building customer-based brand equity is of crucial importance to marketers, especially with regards to efficiencies in marketing spend in an increasingly competitive global environment. Marketers… (more)

Subjects/Keywords: UCTD; Brand name products

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

author], [. (2010). The role of custom publishing in building customer-based brand equity . (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-03272010-173502/

Chicago Manual of Style (16th Edition):

author], [No. “The role of custom publishing in building customer-based brand equity .” 2010. Masters Thesis, University of Pretoria. Accessed February 23, 2020. http://upetd.up.ac.za/thesis/available/etd-03272010-173502/.

MLA Handbook (7th Edition):

author], [No. “The role of custom publishing in building customer-based brand equity .” 2010. Web. 23 Feb 2020.

Vancouver:

author] [. The role of custom publishing in building customer-based brand equity . [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2020 Feb 23]. Available from: http://upetd.up.ac.za/thesis/available/etd-03272010-173502/.

Council of Science Editors:

author] [. The role of custom publishing in building customer-based brand equity . [Masters Thesis]. University of Pretoria; 2010. Available from: http://upetd.up.ac.za/thesis/available/etd-03272010-173502/


University of Pretoria

6. [No author]. Enhansing the brand building process for consumer commodity products through marketing and technical collaboration .

Degree: 2010, University of Pretoria

 Global consumer spending trends indicate a growth in the popularity of premium products. Organisations with traditional consumer commodity products are faced with the challenge of… (more)

Subjects/Keywords: UCTD; Brand name products

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

author], [. (2010). Enhansing the brand building process for consumer commodity products through marketing and technical collaboration . (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-03302010-115717/

Chicago Manual of Style (16th Edition):

author], [No. “Enhansing the brand building process for consumer commodity products through marketing and technical collaboration .” 2010. Masters Thesis, University of Pretoria. Accessed February 23, 2020. http://upetd.up.ac.za/thesis/available/etd-03302010-115717/.

MLA Handbook (7th Edition):

author], [No. “Enhansing the brand building process for consumer commodity products through marketing and technical collaboration .” 2010. Web. 23 Feb 2020.

Vancouver:

author] [. Enhansing the brand building process for consumer commodity products through marketing and technical collaboration . [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2020 Feb 23]. Available from: http://upetd.up.ac.za/thesis/available/etd-03302010-115717/.

Council of Science Editors:

author] [. Enhansing the brand building process for consumer commodity products through marketing and technical collaboration . [Masters Thesis]. University of Pretoria; 2010. Available from: http://upetd.up.ac.za/thesis/available/etd-03302010-115717/


Nelson Mandela Metropolitan University

7. Liu, Ziyu. Celebrity endorsements of branded apparel and its role in printed advertising.

Degree: MTech, Faculty of Business and Economic Sciences, 2009, Nelson Mandela Metropolitan University

 Purchasing is an important concept in the life of students. The decision whether to purchase branded apparel is hence a very important one. The 21st… (more)

Subjects/Keywords: Advertising  – Brand name products; Brand name products; Endorsements in advertising

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Liu, Z. (2009). Celebrity endorsements of branded apparel and its role in printed advertising. (Masters Thesis). Nelson Mandela Metropolitan University. Retrieved from http://hdl.handle.net/10948/1178

Chicago Manual of Style (16th Edition):

Liu, Ziyu. “Celebrity endorsements of branded apparel and its role in printed advertising.” 2009. Masters Thesis, Nelson Mandela Metropolitan University. Accessed February 23, 2020. http://hdl.handle.net/10948/1178.

MLA Handbook (7th Edition):

Liu, Ziyu. “Celebrity endorsements of branded apparel and its role in printed advertising.” 2009. Web. 23 Feb 2020.

Vancouver:

Liu Z. Celebrity endorsements of branded apparel and its role in printed advertising. [Internet] [Masters thesis]. Nelson Mandela Metropolitan University; 2009. [cited 2020 Feb 23]. Available from: http://hdl.handle.net/10948/1178.

Council of Science Editors:

Liu Z. Celebrity endorsements of branded apparel and its role in printed advertising. [Masters Thesis]. Nelson Mandela Metropolitan University; 2009. Available from: http://hdl.handle.net/10948/1178


University of Johannesburg

8. Langa, Makhosazana P. Effect of branding management on technology performance : a case study.

Degree: 2012, University of Johannesburg

M.Ing.

This dissertation aims to identify the effects contributed by branding on organisational performance, as branding may contribute positively or negatively to the company sales… (more)

Subjects/Keywords: Brand name products - Case studies; Product management; Brand name products - Management

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Langa, M. P. (2012). Effect of branding management on technology performance : a case study. (Thesis). University of Johannesburg. Retrieved from http://hdl.handle.net/10210/4860

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Langa, Makhosazana P. “Effect of branding management on technology performance : a case study.” 2012. Thesis, University of Johannesburg. Accessed February 23, 2020. http://hdl.handle.net/10210/4860.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Langa, Makhosazana P. “Effect of branding management on technology performance : a case study.” 2012. Web. 23 Feb 2020.

Vancouver:

Langa MP. Effect of branding management on technology performance : a case study. [Internet] [Thesis]. University of Johannesburg; 2012. [cited 2020 Feb 23]. Available from: http://hdl.handle.net/10210/4860.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Langa MP. Effect of branding management on technology performance : a case study. [Thesis]. University of Johannesburg; 2012. Available from: http://hdl.handle.net/10210/4860

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of KwaZulu-Natal

9. [No author]. The importance of branding fast moving consumer goods in retail chain stores : consumers and marketers perceptions in South Africa.

Degree: Management studies, 2007, University of KwaZulu-Natal

 This investigation probes the perceptions of consumers as well as marketers with regard to the branding of fast moving consumer goods in South African retail… (more)

Subjects/Keywords: Brand choice.; Brand name products.; Management studies.

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

author], [. (2007). The importance of branding fast moving consumer goods in retail chain stores : consumers and marketers perceptions in South Africa. (Thesis). University of KwaZulu-Natal. Retrieved from http://hdl.handle.net/10413/1044

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

author], [No. “The importance of branding fast moving consumer goods in retail chain stores : consumers and marketers perceptions in South Africa. ” 2007. Thesis, University of KwaZulu-Natal. Accessed February 23, 2020. http://hdl.handle.net/10413/1044.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

author], [No. “The importance of branding fast moving consumer goods in retail chain stores : consumers and marketers perceptions in South Africa. ” 2007. Web. 23 Feb 2020.

Vancouver:

author] [. The importance of branding fast moving consumer goods in retail chain stores : consumers and marketers perceptions in South Africa. [Internet] [Thesis]. University of KwaZulu-Natal; 2007. [cited 2020 Feb 23]. Available from: http://hdl.handle.net/10413/1044.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

author] [. The importance of branding fast moving consumer goods in retail chain stores : consumers and marketers perceptions in South Africa. [Thesis]. University of KwaZulu-Natal; 2007. Available from: http://hdl.handle.net/10413/1044

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Stellenbosch University

10. Bucker, Silke. Assessing brand fit using conjoint analysis.

Degree: Business Management, 2010, Stellenbosch University

Thesis (MComm (Business Management)) – University of Stellenbosch, 2010.

ENGLISH ABSTRACT: Many studies have been conducted on the occurrence of brand image transfer, but very few… (more)

Subjects/Keywords: Brand name products; Brand choice; Business Management

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Bucker, S. (2010). Assessing brand fit using conjoint analysis. (Thesis). Stellenbosch University. Retrieved from http://hdl.handle.net/10019.1/4143

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Bucker, Silke. “Assessing brand fit using conjoint analysis.” 2010. Thesis, Stellenbosch University. Accessed February 23, 2020. http://hdl.handle.net/10019.1/4143.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Bucker, Silke. “Assessing brand fit using conjoint analysis.” 2010. Web. 23 Feb 2020.

Vancouver:

Bucker S. Assessing brand fit using conjoint analysis. [Internet] [Thesis]. Stellenbosch University; 2010. [cited 2020 Feb 23]. Available from: http://hdl.handle.net/10019.1/4143.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Bucker S. Assessing brand fit using conjoint analysis. [Thesis]. Stellenbosch University; 2010. Available from: http://hdl.handle.net/10019.1/4143

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Nelson Mandela Metropolitan University

11. Greybe, Frikkie. The influence of endorsed professional surfers on consumer attitude towards surf brands.

Degree: MBA, Faculty of Business and Economic Sciences, 2011, Nelson Mandela Metropolitan University

 Sport, with the help of the media, plays a huge role in today’s society. Sport fans are following their favourite athlete and teams religiously as… (more)

Subjects/Keywords: Brand name products; Branding (Marketing); Surfers

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Greybe, F. (2011). The influence of endorsed professional surfers on consumer attitude towards surf brands. (Masters Thesis). Nelson Mandela Metropolitan University. Retrieved from http://hdl.handle.net/10948/d1008470

Chicago Manual of Style (16th Edition):

Greybe, Frikkie. “The influence of endorsed professional surfers on consumer attitude towards surf brands.” 2011. Masters Thesis, Nelson Mandela Metropolitan University. Accessed February 23, 2020. http://hdl.handle.net/10948/d1008470.

MLA Handbook (7th Edition):

Greybe, Frikkie. “The influence of endorsed professional surfers on consumer attitude towards surf brands.” 2011. Web. 23 Feb 2020.

Vancouver:

Greybe F. The influence of endorsed professional surfers on consumer attitude towards surf brands. [Internet] [Masters thesis]. Nelson Mandela Metropolitan University; 2011. [cited 2020 Feb 23]. Available from: http://hdl.handle.net/10948/d1008470.

Council of Science Editors:

Greybe F. The influence of endorsed professional surfers on consumer attitude towards surf brands. [Masters Thesis]. Nelson Mandela Metropolitan University; 2011. Available from: http://hdl.handle.net/10948/d1008470


Oregon State University

12. Whyte, William James. Development and rationale for a minimum pollution product trademark which consumers can identify with minimum pollution products.

Degree: MA, General Studies, 1972, Oregon State University

 Note: From here on Minimum Pollution Product and MPP will be used interchangeably. This study was initiated to develop a trademark which could be registered… (more)

Subjects/Keywords: Brand name products

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Whyte, W. J. (1972). Development and rationale for a minimum pollution product trademark which consumers can identify with minimum pollution products. (Masters Thesis). Oregon State University. Retrieved from http://hdl.handle.net/1957/45471

Chicago Manual of Style (16th Edition):

Whyte, William James. “Development and rationale for a minimum pollution product trademark which consumers can identify with minimum pollution products.” 1972. Masters Thesis, Oregon State University. Accessed February 23, 2020. http://hdl.handle.net/1957/45471.

MLA Handbook (7th Edition):

Whyte, William James. “Development and rationale for a minimum pollution product trademark which consumers can identify with minimum pollution products.” 1972. Web. 23 Feb 2020.

Vancouver:

Whyte WJ. Development and rationale for a minimum pollution product trademark which consumers can identify with minimum pollution products. [Internet] [Masters thesis]. Oregon State University; 1972. [cited 2020 Feb 23]. Available from: http://hdl.handle.net/1957/45471.

Council of Science Editors:

Whyte WJ. Development and rationale for a minimum pollution product trademark which consumers can identify with minimum pollution products. [Masters Thesis]. Oregon State University; 1972. Available from: http://hdl.handle.net/1957/45471


Drexel University

13. Wang, Wenling. Spillover of social responsibility associations in a brand portfolio.

Degree: 2011, Drexel University

Extant research has established that social responsibility (SR) activity can be beneficial to companies by influencing consumers’ SR associations with the company and its product… (more)

Subjects/Keywords: Marketing; Consumer behavior; Brand name products

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wang, W. (2011). Spillover of social responsibility associations in a brand portfolio. (Thesis). Drexel University. Retrieved from http://hdl.handle.net/1860/3538

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wang, Wenling. “Spillover of social responsibility associations in a brand portfolio.” 2011. Thesis, Drexel University. Accessed February 23, 2020. http://hdl.handle.net/1860/3538.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wang, Wenling. “Spillover of social responsibility associations in a brand portfolio.” 2011. Web. 23 Feb 2020.

Vancouver:

Wang W. Spillover of social responsibility associations in a brand portfolio. [Internet] [Thesis]. Drexel University; 2011. [cited 2020 Feb 23]. Available from: http://hdl.handle.net/1860/3538.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wang W. Spillover of social responsibility associations in a brand portfolio. [Thesis]. Drexel University; 2011. Available from: http://hdl.handle.net/1860/3538

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Pretoria

14. Visser, Riette. The relationship between status- and conspicuous consumption in luxury brands in the South African emerging market.

Degree: Gordon Institute of Business Science (GIBS), 2014, University of Pretoria

 The major theme of this research is the manner in which luxury good companies enter an emerging market economy, such as South Africa. The study… (more)

Subjects/Keywords: UCTD; Brand name products; Brand name products  – Social aspects; Developing countries  – South Africa; Quantitative research

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Visser, R. (2014). The relationship between status- and conspicuous consumption in luxury brands in the South African emerging market. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/44447

Chicago Manual of Style (16th Edition):

Visser, Riette. “The relationship between status- and conspicuous consumption in luxury brands in the South African emerging market.” 2014. Masters Thesis, University of Pretoria. Accessed February 23, 2020. http://hdl.handle.net/2263/44447.

MLA Handbook (7th Edition):

Visser, Riette. “The relationship between status- and conspicuous consumption in luxury brands in the South African emerging market.” 2014. Web. 23 Feb 2020.

Vancouver:

Visser R. The relationship between status- and conspicuous consumption in luxury brands in the South African emerging market. [Internet] [Masters thesis]. University of Pretoria; 2014. [cited 2020 Feb 23]. Available from: http://hdl.handle.net/2263/44447.

Council of Science Editors:

Visser R. The relationship between status- and conspicuous consumption in luxury brands in the South African emerging market. [Masters Thesis]. University of Pretoria; 2014. Available from: http://hdl.handle.net/2263/44447


Macquarie University

15. Ilicic, Jasmina. Brand values, dilution and authenticity: evaluating celebrity co-branding partnerships.

Degree: 2013, Macquarie University

"This thesis is submitted for the degree of Doctor of Philosophy, Faculty of Business, Department of Marketing and Management, Macquarie University, Sydney".

"1st August 2012".… (more)

Subjects/Keywords: Branding (Marketing); Branding (Marketing); Brand name products; Brand name products; Celebrities in mass media; Advertising  – Brand name products; authenticity; co-branding; celebrity; brand dilution

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ilicic, J. (2013). Brand values, dilution and authenticity: evaluating celebrity co-branding partnerships. (Doctoral Dissertation). Macquarie University. Retrieved from http://hdl.handle.net/1959.14/268447

Chicago Manual of Style (16th Edition):

Ilicic, Jasmina. “Brand values, dilution and authenticity: evaluating celebrity co-branding partnerships.” 2013. Doctoral Dissertation, Macquarie University. Accessed February 23, 2020. http://hdl.handle.net/1959.14/268447.

MLA Handbook (7th Edition):

Ilicic, Jasmina. “Brand values, dilution and authenticity: evaluating celebrity co-branding partnerships.” 2013. Web. 23 Feb 2020.

Vancouver:

Ilicic J. Brand values, dilution and authenticity: evaluating celebrity co-branding partnerships. [Internet] [Doctoral dissertation]. Macquarie University; 2013. [cited 2020 Feb 23]. Available from: http://hdl.handle.net/1959.14/268447.

Council of Science Editors:

Ilicic J. Brand values, dilution and authenticity: evaluating celebrity co-branding partnerships. [Doctoral Dissertation]. Macquarie University; 2013. Available from: http://hdl.handle.net/1959.14/268447


Michigan State University

16. Ha, Louisa Shu Ying. Advertising clutter and its impact on brand equity.

Degree: PhD, College of Communication Arts and Sciences, 1994, Michigan State University

Subjects/Keywords: Advertising – Brand name products; Brand name products; Brand choice

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ha, L. S. Y. (1994). Advertising clutter and its impact on brand equity. (Doctoral Dissertation). Michigan State University. Retrieved from http://etd.lib.msu.edu/islandora/object/etd:24242

Chicago Manual of Style (16th Edition):

Ha, Louisa Shu Ying. “Advertising clutter and its impact on brand equity.” 1994. Doctoral Dissertation, Michigan State University. Accessed February 23, 2020. http://etd.lib.msu.edu/islandora/object/etd:24242.

MLA Handbook (7th Edition):

Ha, Louisa Shu Ying. “Advertising clutter and its impact on brand equity.” 1994. Web. 23 Feb 2020.

Vancouver:

Ha LSY. Advertising clutter and its impact on brand equity. [Internet] [Doctoral dissertation]. Michigan State University; 1994. [cited 2020 Feb 23]. Available from: http://etd.lib.msu.edu/islandora/object/etd:24242.

Council of Science Editors:

Ha LSY. Advertising clutter and its impact on brand equity. [Doctoral Dissertation]. Michigan State University; 1994. Available from: http://etd.lib.msu.edu/islandora/object/etd:24242


Hong Kong University of Science and Technology

17. Wang, Hua. The effects of marketing mix on brand equity.

Degree: 2005, Hong Kong University of Science and Technology

 A framework on marketing mix's effects on brand equity, which is characterized by brand equity as an indirect route in realizing marketing ends, is proposed.… (more)

Subjects/Keywords: Brand name products ; Brand choice ; Advertising  – Brand name products

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wang, H. (2005). The effects of marketing mix on brand equity. (Thesis). Hong Kong University of Science and Technology. Retrieved from http://repository.ust.hk/ir/Record/1783.1-5030 ; https://doi.org/10.14711/thesis-b854880 ; http://repository.ust.hk/ir/bitstream/1783.1-5030/1/th_redirect.html

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wang, Hua. “The effects of marketing mix on brand equity.” 2005. Thesis, Hong Kong University of Science and Technology. Accessed February 23, 2020. http://repository.ust.hk/ir/Record/1783.1-5030 ; https://doi.org/10.14711/thesis-b854880 ; http://repository.ust.hk/ir/bitstream/1783.1-5030/1/th_redirect.html.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wang, Hua. “The effects of marketing mix on brand equity.” 2005. Web. 23 Feb 2020.

Vancouver:

Wang H. The effects of marketing mix on brand equity. [Internet] [Thesis]. Hong Kong University of Science and Technology; 2005. [cited 2020 Feb 23]. Available from: http://repository.ust.hk/ir/Record/1783.1-5030 ; https://doi.org/10.14711/thesis-b854880 ; http://repository.ust.hk/ir/bitstream/1783.1-5030/1/th_redirect.html.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wang H. The effects of marketing mix on brand equity. [Thesis]. Hong Kong University of Science and Technology; 2005. Available from: http://repository.ust.hk/ir/Record/1783.1-5030 ; https://doi.org/10.14711/thesis-b854880 ; http://repository.ust.hk/ir/bitstream/1783.1-5030/1/th_redirect.html

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of KwaZulu-Natal

18. [No author]. "The role of brands in the advertising of beauty products." .

Degree: Management studies, 2007, University of KwaZulu-Natal

 This research investigates the role of brands in the advertising of beauty products. This study was conducted at tertiary institutions in the Durban Metropolitan Area.… (more)

Subjects/Keywords: Brand choice.; Brand name products.; Marketing.; Management studies.

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

author], [. (2007). "The role of brands in the advertising of beauty products." . (Thesis). University of KwaZulu-Natal. Retrieved from http://hdl.handle.net/10413/1477

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

author], [No. “"The role of brands in the advertising of beauty products." .” 2007. Thesis, University of KwaZulu-Natal. Accessed February 23, 2020. http://hdl.handle.net/10413/1477.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

author], [No. “"The role of brands in the advertising of beauty products." .” 2007. Web. 23 Feb 2020.

Vancouver:

author] [. "The role of brands in the advertising of beauty products." . [Internet] [Thesis]. University of KwaZulu-Natal; 2007. [cited 2020 Feb 23]. Available from: http://hdl.handle.net/10413/1477.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

author] [. "The role of brands in the advertising of beauty products." . [Thesis]. University of KwaZulu-Natal; 2007. Available from: http://hdl.handle.net/10413/1477

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Hong Kong University of Science and Technology

19. Zheng, Jianyi IELM. Combating counterfeiters through new product launches.

Degree: 2018, Hong Kong University of Science and Technology

 Nowadays, the existence of counterfeits has been a severe problem of the entire market. The counterfeits highly resemble the authentic products and have huge price… (more)

Subjects/Keywords: New products ; Protection ; Management ; Brand name products ; Product counterfeiting ; Prevention

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Zheng, J. I. (2018). Combating counterfeiters through new product launches. (Thesis). Hong Kong University of Science and Technology. Retrieved from http://repository.ust.hk/ir/Record/1783.1-97475 ; https://doi.org/10.14711/thesis-991012659468903412 ; http://repository.ust.hk/ir/bitstream/1783.1-97475/1/th_redirect.html

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Zheng, Jianyi IELM. “Combating counterfeiters through new product launches.” 2018. Thesis, Hong Kong University of Science and Technology. Accessed February 23, 2020. http://repository.ust.hk/ir/Record/1783.1-97475 ; https://doi.org/10.14711/thesis-991012659468903412 ; http://repository.ust.hk/ir/bitstream/1783.1-97475/1/th_redirect.html.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Zheng, Jianyi IELM. “Combating counterfeiters through new product launches.” 2018. Web. 23 Feb 2020.

Vancouver:

Zheng JI. Combating counterfeiters through new product launches. [Internet] [Thesis]. Hong Kong University of Science and Technology; 2018. [cited 2020 Feb 23]. Available from: http://repository.ust.hk/ir/Record/1783.1-97475 ; https://doi.org/10.14711/thesis-991012659468903412 ; http://repository.ust.hk/ir/bitstream/1783.1-97475/1/th_redirect.html.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Zheng JI. Combating counterfeiters through new product launches. [Thesis]. Hong Kong University of Science and Technology; 2018. Available from: http://repository.ust.hk/ir/Record/1783.1-97475 ; https://doi.org/10.14711/thesis-991012659468903412 ; http://repository.ust.hk/ir/bitstream/1783.1-97475/1/th_redirect.html

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Hong Kong

20. 江華南; Kong, Wa-nam, Wallace. Brand image in China.

Degree: MBA, 1995, University of Hong Kong

published_or_final_version

Business Administration

Master

Master of Business Administration

Subjects/Keywords: Brand name products - China; Brand name products - China - Marketing.

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

江華南; Kong, Wa-nam, W. (1995). Brand image in China. (Masters Thesis). University of Hong Kong. Retrieved from Kong, W. W. [江華南]. (1995). Brand image in China. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126653 ; http://dx.doi.org/10.5353/th_b3126653 ; http://hdl.handle.net/10722/37803

Chicago Manual of Style (16th Edition):

江華南; Kong, Wa-nam, Wallace. “Brand image in China.” 1995. Masters Thesis, University of Hong Kong. Accessed February 23, 2020. Kong, W. W. [江華南]. (1995). Brand image in China. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126653 ; http://dx.doi.org/10.5353/th_b3126653 ; http://hdl.handle.net/10722/37803.

MLA Handbook (7th Edition):

江華南; Kong, Wa-nam, Wallace. “Brand image in China.” 1995. Web. 23 Feb 2020.

Vancouver:

江華南; Kong, Wa-nam W. Brand image in China. [Internet] [Masters thesis]. University of Hong Kong; 1995. [cited 2020 Feb 23]. Available from: Kong, W. W. [江華南]. (1995). Brand image in China. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126653 ; http://dx.doi.org/10.5353/th_b3126653 ; http://hdl.handle.net/10722/37803.

Council of Science Editors:

江華南; Kong, Wa-nam W. Brand image in China. [Masters Thesis]. University of Hong Kong; 1995. Available from: Kong, W. W. [江華南]. (1995). Brand image in China. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126653 ; http://dx.doi.org/10.5353/th_b3126653 ; http://hdl.handle.net/10722/37803


University of KwaZulu-Natal

21. [No author]. Building hisense brand equity through selected marketing programmes : a study on the relationship among brand equity, marketig mix elements and consumer response.

Degree: Business administration, 2006, University of KwaZulu-Natal

 The structural research framework of the effects of marketing mix elements on brand equity and customer response is defined with the existing theoretical findings. Research… (more)

Subjects/Keywords: Brand name products.; Brand name products – Marketing.; Business administration.

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

author], [. (2006). Building hisense brand equity through selected marketing programmes : a study on the relationship among brand equity, marketig mix elements and consumer response. (Thesis). University of KwaZulu-Natal. Retrieved from http://hdl.handle.net/10413/1871

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

author], [No. “Building hisense brand equity through selected marketing programmes : a study on the relationship among brand equity, marketig mix elements and consumer response. ” 2006. Thesis, University of KwaZulu-Natal. Accessed February 23, 2020. http://hdl.handle.net/10413/1871.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

author], [No. “Building hisense brand equity through selected marketing programmes : a study on the relationship among brand equity, marketig mix elements and consumer response. ” 2006. Web. 23 Feb 2020.

Vancouver:

author] [. Building hisense brand equity through selected marketing programmes : a study on the relationship among brand equity, marketig mix elements and consumer response. [Internet] [Thesis]. University of KwaZulu-Natal; 2006. [cited 2020 Feb 23]. Available from: http://hdl.handle.net/10413/1871.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

author] [. Building hisense brand equity through selected marketing programmes : a study on the relationship among brand equity, marketig mix elements and consumer response. [Thesis]. University of KwaZulu-Natal; 2006. Available from: http://hdl.handle.net/10413/1871

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Ryerson University

22. Rizzardo, Cristina. Stories From an (Un)lived Past: Applying Narrative Theory, Vicarious Nostalgia and Brand Authenticity to Urban Outfitters' Instagram Advertising Practices.

Degree: 2015, Ryerson University

 This study develops a narrative-focused analytic model that assesses how a brand communicates its narrative identity by incorporating vicarious nostalgia as a branding practice. Nostalgia… (more)

Subjects/Keywords: Brand name products  – United States; Branding (Marketing); Instagram (Firm)  – History; Urban Outfitters, Inc.; Fashion merchandising; Advertising  – Brand name products; Nostalgia

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Rizzardo, C. (2015). Stories From an (Un)lived Past: Applying Narrative Theory, Vicarious Nostalgia and Brand Authenticity to Urban Outfitters' Instagram Advertising Practices. (Thesis). Ryerson University. Retrieved from https://digital.library.ryerson.ca/islandora/object/RULA%3A5453

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Rizzardo, Cristina. “Stories From an (Un)lived Past: Applying Narrative Theory, Vicarious Nostalgia and Brand Authenticity to Urban Outfitters' Instagram Advertising Practices.” 2015. Thesis, Ryerson University. Accessed February 23, 2020. https://digital.library.ryerson.ca/islandora/object/RULA%3A5453.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Rizzardo, Cristina. “Stories From an (Un)lived Past: Applying Narrative Theory, Vicarious Nostalgia and Brand Authenticity to Urban Outfitters' Instagram Advertising Practices.” 2015. Web. 23 Feb 2020.

Vancouver:

Rizzardo C. Stories From an (Un)lived Past: Applying Narrative Theory, Vicarious Nostalgia and Brand Authenticity to Urban Outfitters' Instagram Advertising Practices. [Internet] [Thesis]. Ryerson University; 2015. [cited 2020 Feb 23]. Available from: https://digital.library.ryerson.ca/islandora/object/RULA%3A5453.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Rizzardo C. Stories From an (Un)lived Past: Applying Narrative Theory, Vicarious Nostalgia and Brand Authenticity to Urban Outfitters' Instagram Advertising Practices. [Thesis]. Ryerson University; 2015. Available from: https://digital.library.ryerson.ca/islandora/object/RULA%3A5453

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Western Australia

23. Lambert, Claire. Young children's fast food brand knowledge, preference and equity.

Degree: PhD, 2008, University of Western Australia

Today's children are a multi-billion dollar consumer market that not only has the power to spend their own money but directly influences the spending for… (more)

Subjects/Keywords: Advertising and children; Brand choice; Brand name products; Branding (Marketing); Target marketing; Brand equity; Brand knowledge; Brand preference; Young children

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lambert, C. (2008). Young children's fast food brand knowledge, preference and equity. (Doctoral Dissertation). University of Western Australia. Retrieved from http://repository.uwa.edu.au:80/R/?func=dbin-jump-full&object_id=3743&local_base=GEN01-INS01

Chicago Manual of Style (16th Edition):

Lambert, Claire. “Young children's fast food brand knowledge, preference and equity.” 2008. Doctoral Dissertation, University of Western Australia. Accessed February 23, 2020. http://repository.uwa.edu.au:80/R/?func=dbin-jump-full&object_id=3743&local_base=GEN01-INS01.

MLA Handbook (7th Edition):

Lambert, Claire. “Young children's fast food brand knowledge, preference and equity.” 2008. Web. 23 Feb 2020.

Vancouver:

Lambert C. Young children's fast food brand knowledge, preference and equity. [Internet] [Doctoral dissertation]. University of Western Australia; 2008. [cited 2020 Feb 23]. Available from: http://repository.uwa.edu.au:80/R/?func=dbin-jump-full&object_id=3743&local_base=GEN01-INS01.

Council of Science Editors:

Lambert C. Young children's fast food brand knowledge, preference and equity. [Doctoral Dissertation]. University of Western Australia; 2008. Available from: http://repository.uwa.edu.au:80/R/?func=dbin-jump-full&object_id=3743&local_base=GEN01-INS01


The Ohio State University

24. Widing, Robert E. Computer-assisted and static information provision formats : comparisons on reactions, time, and decision quality.

Degree: PhD, Graduate School, 1987, The Ohio State University

Subjects/Keywords: Business Administration; Brand name products

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Widing, R. E. (1987). Computer-assisted and static information provision formats : comparisons on reactions, time, and decision quality. (Doctoral Dissertation). The Ohio State University. Retrieved from http://rave.ohiolink.edu/etdc/view?acc_num=osu1487323583623045

Chicago Manual of Style (16th Edition):

Widing, Robert E. “Computer-assisted and static information provision formats : comparisons on reactions, time, and decision quality.” 1987. Doctoral Dissertation, The Ohio State University. Accessed February 23, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487323583623045.

MLA Handbook (7th Edition):

Widing, Robert E. “Computer-assisted and static information provision formats : comparisons on reactions, time, and decision quality.” 1987. Web. 23 Feb 2020.

Vancouver:

Widing RE. Computer-assisted and static information provision formats : comparisons on reactions, time, and decision quality. [Internet] [Doctoral dissertation]. The Ohio State University; 1987. [cited 2020 Feb 23]. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=osu1487323583623045.

Council of Science Editors:

Widing RE. Computer-assisted and static information provision formats : comparisons on reactions, time, and decision quality. [Doctoral Dissertation]. The Ohio State University; 1987. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=osu1487323583623045


University of South Australia

25. Kennedy, Rachel Elizabeth. An empirical examination of the relationship between advertising likeability and brand linkage.

Degree: 1999, University of South Australia

This thesis is concerned with two measures of advertising effectiveness: ad likeability (L) and brand linkage and specifically how they relate to each other.

Subjects/Keywords: brand name products; advertising

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kennedy, R. E. (1999). An empirical examination of the relationship between advertising likeability and brand linkage. (Thesis). University of South Australia. Retrieved from http://arrow.unisa.edu.au/vital/access/manager/Repository/unisa:36820

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kennedy, Rachel Elizabeth. “An empirical examination of the relationship between advertising likeability and brand linkage.” 1999. Thesis, University of South Australia. Accessed February 23, 2020. http://arrow.unisa.edu.au/vital/access/manager/Repository/unisa:36820.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kennedy, Rachel Elizabeth. “An empirical examination of the relationship between advertising likeability and brand linkage.” 1999. Web. 23 Feb 2020.

Vancouver:

Kennedy RE. An empirical examination of the relationship between advertising likeability and brand linkage. [Internet] [Thesis]. University of South Australia; 1999. [cited 2020 Feb 23]. Available from: http://arrow.unisa.edu.au/vital/access/manager/Repository/unisa:36820.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kennedy RE. An empirical examination of the relationship between advertising likeability and brand linkage. [Thesis]. University of South Australia; 1999. Available from: http://arrow.unisa.edu.au/vital/access/manager/Repository/unisa:36820

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

26. Scopel, Alexandra Elvira Mazzochi. Efeito dos níveis de preço de uma nova marca de produto sobre a imagem de preço.

Degree: 2014, Universidade de Caxias do Sul

A imagem de preço é formada por representações, impressões, convicções e redes de significados que estão armazenados na memória dos indivíduos em um contexto subjetivo,… (more)

Subjects/Keywords: Preços; Marketing; Marca de produtos; Prices; Marketing; Brand name products

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Scopel, A. E. M. (2014). Efeito dos níveis de preço de uma nova marca de produto sobre a imagem de preço. (Masters Thesis). Universidade de Caxias do Sul. Retrieved from https://repositorio.ucs.br/handle/11338/839

Chicago Manual of Style (16th Edition):

Scopel, Alexandra Elvira Mazzochi. “Efeito dos níveis de preço de uma nova marca de produto sobre a imagem de preço.” 2014. Masters Thesis, Universidade de Caxias do Sul. Accessed February 23, 2020. https://repositorio.ucs.br/handle/11338/839.

MLA Handbook (7th Edition):

Scopel, Alexandra Elvira Mazzochi. “Efeito dos níveis de preço de uma nova marca de produto sobre a imagem de preço.” 2014. Web. 23 Feb 2020.

Vancouver:

Scopel AEM. Efeito dos níveis de preço de uma nova marca de produto sobre a imagem de preço. [Internet] [Masters thesis]. Universidade de Caxias do Sul; 2014. [cited 2020 Feb 23]. Available from: https://repositorio.ucs.br/handle/11338/839.

Council of Science Editors:

Scopel AEM. Efeito dos níveis de preço de uma nova marca de produto sobre a imagem de preço. [Masters Thesis]. Universidade de Caxias do Sul; 2014. Available from: https://repositorio.ucs.br/handle/11338/839


University of Missouri – Columbia

27. McCollom, Connie (Constance Marie). Conscious branding.

Degree: 2016, University of Missouri – Columbia

 [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The purpose of this study is to define conscious branding and examine the visual features… (more)

Subjects/Keywords: Branding (Marketing); Brand name products  – Marketing; Instagram (Firm)

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

McCollom, C. (. M. (2016). Conscious branding. (Thesis). University of Missouri – Columbia. Retrieved from http://hdl.handle.net/10355/56417

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

McCollom, Connie (Constance Marie). “Conscious branding.” 2016. Thesis, University of Missouri – Columbia. Accessed February 23, 2020. http://hdl.handle.net/10355/56417.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

McCollom, Connie (Constance Marie). “Conscious branding.” 2016. Web. 23 Feb 2020.

Vancouver:

McCollom C(M. Conscious branding. [Internet] [Thesis]. University of Missouri – Columbia; 2016. [cited 2020 Feb 23]. Available from: http://hdl.handle.net/10355/56417.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

McCollom C(M. Conscious branding. [Thesis]. University of Missouri – Columbia; 2016. Available from: http://hdl.handle.net/10355/56417

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Johannesburg

28. Leo, Leigh. The influence of incidental haptic sensations in evaluating an unestablished consumer brand.

Degree: 2014, University of Johannesburg

M.Com. (Industrial Psychology)

The current study investigated, by means of an experiment, the influence of incidental haptic sensations, encountered when completing self-report questionnaires, on formal… (more)

Subjects/Keywords: Senses and sensation; Marketing; Brand name products; Touch - Psychological aspects

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Leo, L. (2014). The influence of incidental haptic sensations in evaluating an unestablished consumer brand. (Thesis). University of Johannesburg. Retrieved from http://hdl.handle.net/10210/11273

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Leo, Leigh. “The influence of incidental haptic sensations in evaluating an unestablished consumer brand.” 2014. Thesis, University of Johannesburg. Accessed February 23, 2020. http://hdl.handle.net/10210/11273.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Leo, Leigh. “The influence of incidental haptic sensations in evaluating an unestablished consumer brand.” 2014. Web. 23 Feb 2020.

Vancouver:

Leo L. The influence of incidental haptic sensations in evaluating an unestablished consumer brand. [Internet] [Thesis]. University of Johannesburg; 2014. [cited 2020 Feb 23]. Available from: http://hdl.handle.net/10210/11273.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Leo L. The influence of incidental haptic sensations in evaluating an unestablished consumer brand. [Thesis]. University of Johannesburg; 2014. Available from: http://hdl.handle.net/10210/11273

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Johannesburg

29. Hasert, Rudolf Karl. The branding role that product labelling plays within integrated marketing communication.

Degree: 2012, University of Johannesburg

M.A.

This study focuses on empirically determining the branding role that product labelling plays as a strategic element in Integrated Marketing Communication functioning within the… (more)

Subjects/Keywords: Brand name products management; Business communication; Branding management; Marketing management

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hasert, R. K. (2012). The branding role that product labelling plays within integrated marketing communication. (Thesis). University of Johannesburg. Retrieved from http://hdl.handle.net/10210/4325

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hasert, Rudolf Karl. “The branding role that product labelling plays within integrated marketing communication.” 2012. Thesis, University of Johannesburg. Accessed February 23, 2020. http://hdl.handle.net/10210/4325.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hasert, Rudolf Karl. “The branding role that product labelling plays within integrated marketing communication.” 2012. Web. 23 Feb 2020.

Vancouver:

Hasert RK. The branding role that product labelling plays within integrated marketing communication. [Internet] [Thesis]. University of Johannesburg; 2012. [cited 2020 Feb 23]. Available from: http://hdl.handle.net/10210/4325.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hasert RK. The branding role that product labelling plays within integrated marketing communication. [Thesis]. University of Johannesburg; 2012. Available from: http://hdl.handle.net/10210/4325

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Johannesburg

30. Snyder, Jan. The value of a brand in the marketing of automotive lubricants in a business to business environment in South Africa.

Degree: 2014, University of Johannesburg

M.B.A.

Please refer to full text to view abstract

Subjects/Keywords: Brand name products - South Africa

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Snyder, J. (2014). The value of a brand in the marketing of automotive lubricants in a business to business environment in South Africa. (Thesis). University of Johannesburg. Retrieved from http://hdl.handle.net/10210/11463

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Snyder, Jan. “The value of a brand in the marketing of automotive lubricants in a business to business environment in South Africa.” 2014. Thesis, University of Johannesburg. Accessed February 23, 2020. http://hdl.handle.net/10210/11463.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Snyder, Jan. “The value of a brand in the marketing of automotive lubricants in a business to business environment in South Africa.” 2014. Web. 23 Feb 2020.

Vancouver:

Snyder J. The value of a brand in the marketing of automotive lubricants in a business to business environment in South Africa. [Internet] [Thesis]. University of Johannesburg; 2014. [cited 2020 Feb 23]. Available from: http://hdl.handle.net/10210/11463.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Snyder J. The value of a brand in the marketing of automotive lubricants in a business to business environment in South Africa. [Thesis]. University of Johannesburg; 2014. Available from: http://hdl.handle.net/10210/11463

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

[1] [2] [3] [4] [5] [6]

.