subject:(Brand loyalty)

Deakin University

1. Broadbent, Sarah. Brand love in sport: antecedents and consequences.

Degree: School of Management and Marketing, 2012, Deakin University

URL: http://hdl.handle.net/10536/DRO/DU:30062512

► This study explores brand love within the sport context. Specifically, this thesis addresses the scarcity of exploratory empirical investigations of brand love and provides an… (more)

Subjects/Keywords: Brand love; Sports; Brand loyalty

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Broadbent, S. (2012). Brand love in sport: antecedents and consequences. (Thesis). Deakin University. Retrieved from http://hdl.handle.net/10536/DRO/DU:30062512

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Broadbent, Sarah. “Brand love in sport: antecedents and consequences.” 2012. Thesis, Deakin University. Accessed January 18, 2021. http://hdl.handle.net/10536/DRO/DU:30062512.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Broadbent, Sarah. “Brand love in sport: antecedents and consequences.” 2012. Web. 18 Jan 2021.

Vancouver:

Broadbent S. Brand love in sport: antecedents and consequences. [Internet] [Thesis]. Deakin University; 2012. [cited 2021 Jan 18]. Available from: http://hdl.handle.net/10536/DRO/DU:30062512.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Broadbent S. Brand love in sport: antecedents and consequences. [Thesis]. Deakin University; 2012. Available from: http://hdl.handle.net/10536/DRO/DU:30062512

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

North-West University

2. Scholtz, Liezl-Marie. Measuring brand loyalty in the hospitality industry in South Africa / Liezl-Marie Scholtz .

Degree: 2014, North-West University

URL: http://hdl.handle.net/10394/15539

► Brand loyalty development is an important part of a company‘s marketing strategy. Empirical data on the influences of brand loyalty in the South African hospitality… (more)

Subjects/Keywords: Brand loyalty; Hospitality industry; Brand loyalty influences

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APA (6^th Edition):

Scholtz, L. (2014). Measuring brand loyalty in the hospitality industry in South Africa / Liezl-Marie Scholtz . (Thesis). North-West University. Retrieved from http://hdl.handle.net/10394/15539

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Scholtz, Liezl-Marie. “Measuring brand loyalty in the hospitality industry in South Africa / Liezl-Marie Scholtz .” 2014. Thesis, North-West University. Accessed January 18, 2021. http://hdl.handle.net/10394/15539.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Scholtz, Liezl-Marie. “Measuring brand loyalty in the hospitality industry in South Africa / Liezl-Marie Scholtz .” 2014. Web. 18 Jan 2021.

Vancouver:

Scholtz L. Measuring brand loyalty in the hospitality industry in South Africa / Liezl-Marie Scholtz . [Internet] [Thesis]. North-West University; 2014. [cited 2021 Jan 18]. Available from: http://hdl.handle.net/10394/15539.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Scholtz L. Measuring brand loyalty in the hospitality industry in South Africa / Liezl-Marie Scholtz . [Thesis]. North-West University; 2014. Available from: http://hdl.handle.net/10394/15539

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Purdue University

3. Ha, Yongsoo. Effects of Online Brand Community on Value Creation Practices and Brand Loyalty: Mediating Effects of Community Loyalty.

Degree: PhD, Consumer Science, 2016, Purdue University

URL: https://docs.lib.purdue.edu/open_access_dissertations/1385

► Online brand community refers to a specialized, non-geographically bound, online group of consumers, based on social communications and relationships among brand’s consumers. This study has… (more)

Subjects/Keywords: Brand Loyalty; Community Loyalty; Online Brand Community

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Ha, Y. (2016). Effects of Online Brand Community on Value Creation Practices and Brand Loyalty: Mediating Effects of Community Loyalty. (Doctoral Dissertation). Purdue University. Retrieved from https://docs.lib.purdue.edu/open_access_dissertations/1385

Chicago Manual of Style (16^th Edition):

Ha, Yongsoo. “Effects of Online Brand Community on Value Creation Practices and Brand Loyalty: Mediating Effects of Community Loyalty.” 2016. Doctoral Dissertation, Purdue University. Accessed January 18, 2021. https://docs.lib.purdue.edu/open_access_dissertations/1385.

MLA Handbook (7^th Edition):

Ha, Yongsoo. “Effects of Online Brand Community on Value Creation Practices and Brand Loyalty: Mediating Effects of Community Loyalty.” 2016. Web. 18 Jan 2021.

Vancouver:

Ha Y. Effects of Online Brand Community on Value Creation Practices and Brand Loyalty: Mediating Effects of Community Loyalty. [Internet] [Doctoral dissertation]. Purdue University; 2016. [cited 2021 Jan 18]. Available from: https://docs.lib.purdue.edu/open_access_dissertations/1385.

Council of Science Editors:

Ha Y. Effects of Online Brand Community on Value Creation Practices and Brand Loyalty: Mediating Effects of Community Loyalty. [Doctoral Dissertation]. Purdue University; 2016. Available from: https://docs.lib.purdue.edu/open_access_dissertations/1385

Linnaeus University

4. Stroth, Sebastian Jost Auf Der; Akilvenithan, Umaganthan. Customer Loyalty And Its Antecedents : With ICA Sverige as a Case.

Degree: Marketing, 2017, Linnaeus University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65442

► Background: Within existing research it is stated that there are many benefits for companies to achieve loyal customers. However, there is disagreement on what… (more)

Subjects/Keywords: Customer loyalty; brand loyalty; service loyalty; store loyalty.; Business Administration; Företagsekonomi

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APA (6^th Edition):

Stroth, Sebastian Jost Auf Der; Akilvenithan, U. (2017). Customer Loyalty And Its Antecedents : With ICA Sverige as a Case. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65442

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Stroth, Sebastian Jost Auf Der; Akilvenithan, Umaganthan. “Customer Loyalty And Its Antecedents : With ICA Sverige as a Case.” 2017. Thesis, Linnaeus University. Accessed January 18, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65442.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Stroth, Sebastian Jost Auf Der; Akilvenithan, Umaganthan. “Customer Loyalty And Its Antecedents : With ICA Sverige as a Case.” 2017. Web. 18 Jan 2021.

Vancouver:

Stroth, Sebastian Jost Auf Der; Akilvenithan U. Customer Loyalty And Its Antecedents : With ICA Sverige as a Case. [Internet] [Thesis]. Linnaeus University; 2017. [cited 2021 Jan 18]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65442.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Stroth, Sebastian Jost Auf Der; Akilvenithan U. Customer Loyalty And Its Antecedents : With ICA Sverige as a Case. [Thesis]. Linnaeus University; 2017. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65442

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

5. Tu, Hsin-Ju. The influence of advertisement style and involvement of bloggers on customers' brand loyalty-case of cosmetic.

Degree: Master, Master of Business Administration Program in International Business, 2014, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0906114-160009

► Nowadays blogging is a trend that people search for different uses. Blog changed the form of one way communication to two way communication tool, it… (more)

▼ Nowadays blogging is a trend that people search for different uses. Blog changed the form of one way communication to two way communication tool, it can provides information to customers while at the same time it can send information to consumers by suppliers. When readers do search or post comment on blog, whether or not they are influenced by brand loyalty. This essay is about the formation of the possible outcomes for brand loyalty through blogging. Around a decade ago, companies tended to use commercial to promote their products; we can see television commercial, posters and even those advertisements on buses. Consumer used to get new ideas from suppliers by advertisement and any product presentation. Companies also used conference to discuss what customer want and what can they improve in the market, however this way was getting weaker. They have to change the method within the business varietychanging as well. Blog started from ordinary people, it is not focus on technical skills but readers care about the big social network behind blogging. Millions bloggers blogging any field they are interested in, it made blog become a global platform. Recent years, companies started to use blogging to sending messages to consumers which we called âon-line marketingâ. This kind of marketing strategy became popular because it is low budget compare to other methods. Readers can receive information quickly. Moreover, due to smart phonesâ popularity, we seepeople holding their phones everywhere; it already became part of our life, and people receive new ideas almost 24 hours a day. In this way, companies can approach through consumersâ advises and opinions better. In fact, there are many applications that gather bloggersâ articles then put those in different orders for readers. Readers not only can receive new information but also find it easily in orders. These actions are internet marketing. The purpose of thesis research is analyze how this media became trendy and how do people accept it as a major part of purchasing. Cosmetics known as makeup are care substances used to enhance the appearance of human body. Generally mixtures of chemical compounds; Recent years peopleâs need for cosmetic is increasing, so far in Taiwan there are almost 70 billion NT put in cosmetic industry. Not only those famous international brands are making cosmetics even some medical companies are trying to get in this market as well. Since there are variety sources therefore customers no longer have loyalty to brand like before. Advisors/Committee Members: Bih-Shiaw Jaw (committee member), Ming-Chu Yu (chair), Yu-Ping Wang (chair).

Subjects/Keywords: blogger; brand loyalty; cosmetic

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Tu, H. (2014). The influence of advertisement style and involvement of bloggers on customers' brand loyalty-case of cosmetic. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0906114-160009

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Tu, Hsin-Ju. “The influence of advertisement style and involvement of bloggers on customers' brand loyalty-case of cosmetic.” 2014. Thesis, NSYSU. Accessed January 18, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0906114-160009.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Tu, Hsin-Ju. “The influence of advertisement style and involvement of bloggers on customers' brand loyalty-case of cosmetic.” 2014. Web. 18 Jan 2021.

Vancouver:

Tu H. The influence of advertisement style and involvement of bloggers on customers' brand loyalty-case of cosmetic. [Internet] [Thesis]. NSYSU; 2014. [cited 2021 Jan 18]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0906114-160009.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Tu H. The influence of advertisement style and involvement of bloggers on customers' brand loyalty-case of cosmetic. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0906114-160009

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

AUT University

6. Vaernes, Trond. Drivers of brand loyalty .

Degree: AUT University

URL: http://hdl.handle.net/10292/11394

► Increasing product similarities might have caused consumers to have difficulty in distinguishing between brands on the basis of functional and tangible attributers. However, interpersonal relationship… (more)

Subjects/Keywords: Brand loyalty

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APA (6^th Edition):

Vaernes, T. (n.d.). Drivers of brand loyalty . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/11394

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Vaernes, Trond. “Drivers of brand loyalty .” Thesis, AUT University. Accessed January 18, 2021. http://hdl.handle.net/10292/11394.

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Vaernes, Trond. “Drivers of brand loyalty .” Web. 18 Jan 2021.

Note: this citation may be lacking information needed for this citation format:
No year of publication.

Vancouver:

Vaernes T. Drivers of brand loyalty . [Internet] [Thesis]. AUT University; [cited 2021 Jan 18]. Available from: http://hdl.handle.net/10292/11394.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.

Council of Science Editors:

Vaernes T. Drivers of brand loyalty . [Thesis]. AUT University; Available from: http://hdl.handle.net/10292/11394

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.

Linnaeus University

7. Nilsson, Isac; Ingemansson, Viktor. Brand Loyalty : An Exploratory Research on the Relationship between Low Product Involvement and Brand Loyalty.

Degree: Marketing, 2015, Linnaeus University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45557

► Brand loyalty is becoming increasingly important for brands in the competitive market. To get brand loyal customers is something that every brand should strive… (more)

Subjects/Keywords: Brand loyalty; product involvement; behavioral brand loyalty; cognitive brand loyalty; and emotional brand loyalty; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Nilsson, Isac; Ingemansson, V. (2015). Brand Loyalty : An Exploratory Research on the Relationship between Low Product Involvement and Brand Loyalty. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45557

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Nilsson, Isac; Ingemansson, Viktor. “Brand Loyalty : An Exploratory Research on the Relationship between Low Product Involvement and Brand Loyalty.” 2015. Thesis, Linnaeus University. Accessed January 18, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45557.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Nilsson, Isac; Ingemansson, Viktor. “Brand Loyalty : An Exploratory Research on the Relationship between Low Product Involvement and Brand Loyalty.” 2015. Web. 18 Jan 2021.

Vancouver:

Nilsson, Isac; Ingemansson V. Brand Loyalty : An Exploratory Research on the Relationship between Low Product Involvement and Brand Loyalty. [Internet] [Thesis]. Linnaeus University; 2015. [cited 2021 Jan 18]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45557.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Nilsson, Isac; Ingemansson V. Brand Loyalty : An Exploratory Research on the Relationship between Low Product Involvement and Brand Loyalty. [Thesis]. Linnaeus University; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45557

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

8. Hsu, Peng-Hsiang. A Study on User Satisfaction and Brand Loyalty of Smartphones.

Degree: Master, Information Management, 2012, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0905112-153442

► Smartphones have become essential to modern people. More and more consumers are using smartphones. However, according to many reports and investigation, they indicate that user… (more)

Subjects/Keywords: Smartphones; User Satisfaction; Brand Benefits; Brand Loyalty

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Hsu, P. (2012). A Study on User Satisfaction and Brand Loyalty of Smartphones. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0905112-153442

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Hsu, Peng-Hsiang. “A Study on User Satisfaction and Brand Loyalty of Smartphones.” 2012. Thesis, NSYSU. Accessed January 18, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0905112-153442.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Hsu, Peng-Hsiang. “A Study on User Satisfaction and Brand Loyalty of Smartphones.” 2012. Web. 18 Jan 2021.

Vancouver:

Hsu P. A Study on User Satisfaction and Brand Loyalty of Smartphones. [Internet] [Thesis]. NSYSU; 2012. [cited 2021 Jan 18]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0905112-153442.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hsu P. A Study on User Satisfaction and Brand Loyalty of Smartphones. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0905112-153442

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Jönköping University

9. Johansson, William; Nikolov, Nikolay Antonov. Identity Brand Avoidance : Understanding the Interdependencies and Main Drivers of Brand Avoidance.

Degree: Business Administration, 2016, Jönköping University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30176

► As everyday consumers become more engaged with their products and services, it is apparent that they are more willing to associate with certain brands.… (more)

Subjects/Keywords: Brand Avoidance; Consumer Behavior; Brand Loyalty; Brand Community; Brand Management

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Johansson, William; Nikolov, N. A. (2016). Identity Brand Avoidance : Understanding the Interdependencies and Main Drivers of Brand Avoidance. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30176

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Johansson, William; Nikolov, Nikolay Antonov. “Identity Brand Avoidance : Understanding the Interdependencies and Main Drivers of Brand Avoidance.” 2016. Thesis, Jönköping University. Accessed January 18, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30176.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Johansson, William; Nikolov, Nikolay Antonov. “Identity Brand Avoidance : Understanding the Interdependencies and Main Drivers of Brand Avoidance.” 2016. Web. 18 Jan 2021.

Vancouver:

Johansson, William; Nikolov NA. Identity Brand Avoidance : Understanding the Interdependencies and Main Drivers of Brand Avoidance. [Internet] [Thesis]. Jönköping University; 2016. [cited 2021 Jan 18]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30176.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Johansson, William; Nikolov NA. Identity Brand Avoidance : Understanding the Interdependencies and Main Drivers of Brand Avoidance. [Thesis]. Jönköping University; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30176

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Virginia Tech

10. Lim, Yu Mi. Consumer Evaluation of a Vertical Brand Extension in the Lodging Industry: Relationships among Brand Trust, Band Loyalty, Brand Distance, and Brand Extension.

Degree: PhD, Hospitality and Tourism Management, 2013, Virginia Tech

URL: http://hdl.handle.net/10919/50574

► Vertical brand extensions have been used as popular strategies in the lodging industry. Research on brand extension that is related with brand trust and brand… (more)

Subjects/Keywords: brand extension; brand distance; brand loyalty; brand trust; and lodging industry

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Lim, Y. M. (2013). Consumer Evaluation of a Vertical Brand Extension in the Lodging Industry: Relationships among Brand Trust, Band Loyalty, Brand Distance, and Brand Extension. (Doctoral Dissertation). Virginia Tech. Retrieved from http://hdl.handle.net/10919/50574

Chicago Manual of Style (16^th Edition):

Lim, Yu Mi. “Consumer Evaluation of a Vertical Brand Extension in the Lodging Industry: Relationships among Brand Trust, Band Loyalty, Brand Distance, and Brand Extension.” 2013. Doctoral Dissertation, Virginia Tech. Accessed January 18, 2021. http://hdl.handle.net/10919/50574.

MLA Handbook (7^th Edition):

Lim, Yu Mi. “Consumer Evaluation of a Vertical Brand Extension in the Lodging Industry: Relationships among Brand Trust, Band Loyalty, Brand Distance, and Brand Extension.” 2013. Web. 18 Jan 2021.

Vancouver:

Lim YM. Consumer Evaluation of a Vertical Brand Extension in the Lodging Industry: Relationships among Brand Trust, Band Loyalty, Brand Distance, and Brand Extension. [Internet] [Doctoral dissertation]. Virginia Tech; 2013. [cited 2021 Jan 18]. Available from: http://hdl.handle.net/10919/50574.

Council of Science Editors:

Lim YM. Consumer Evaluation of a Vertical Brand Extension in the Lodging Industry: Relationships among Brand Trust, Band Loyalty, Brand Distance, and Brand Extension. [Doctoral Dissertation]. Virginia Tech; 2013. Available from: http://hdl.handle.net/10919/50574

11. Skoog, Malin. Antecedents and Outcomes of Brand Love : A qualitative study within the Swedish clothing industry.

Degree: Business Administration, 2015, Umeå University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-106528

► Within brand management research, brand love has been an increasingly popular research subject. Both antecedents and outcomes of brand love were noticed to comprise… (more)

Subjects/Keywords: congruence; brand love; brand management; brand identity; brand image; brand loyalty; brand commitment; emotional branding

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Skoog, M. (2015). Antecedents and Outcomes of Brand Love : A qualitative study within the Swedish clothing industry. (Thesis). Umeå University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-106528

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Skoog, Malin. “Antecedents and Outcomes of Brand Love : A qualitative study within the Swedish clothing industry.” 2015. Thesis, Umeå University. Accessed January 18, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-106528.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Skoog, Malin. “Antecedents and Outcomes of Brand Love : A qualitative study within the Swedish clothing industry.” 2015. Web. 18 Jan 2021.

Vancouver:

Skoog M. Antecedents and Outcomes of Brand Love : A qualitative study within the Swedish clothing industry. [Internet] [Thesis]. Umeå University; 2015. [cited 2021 Jan 18]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-106528.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Skoog M. Antecedents and Outcomes of Brand Love : A qualitative study within the Swedish clothing industry. [Thesis]. Umeå University; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-106528

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

North-West University

12. Wiese, Catharina Maria. Measuring brand loyalty in agribusinesses / Catharina Maria Wiese .

Degree: 2014, North-West University

URL: http://hdl.handle.net/10394/16355

► Brand loyalty represents an important asset to any business. While a considerable amount of research focuses on brand loyalty, empirical tests on the brand loyalty… (more)

Subjects/Keywords: Brand loyalty; Agribusinesses; Agribusiness environment; Brand loyalty influences

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APA (6^th Edition):

Wiese, C. M. (2014). Measuring brand loyalty in agribusinesses / Catharina Maria Wiese . (Thesis). North-West University. Retrieved from http://hdl.handle.net/10394/16355

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Wiese, Catharina Maria. “Measuring brand loyalty in agribusinesses / Catharina Maria Wiese .” 2014. Thesis, North-West University. Accessed January 18, 2021. http://hdl.handle.net/10394/16355.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Wiese, Catharina Maria. “Measuring brand loyalty in agribusinesses / Catharina Maria Wiese .” 2014. Web. 18 Jan 2021.

Vancouver:

Wiese CM. Measuring brand loyalty in agribusinesses / Catharina Maria Wiese . [Internet] [Thesis]. North-West University; 2014. [cited 2021 Jan 18]. Available from: http://hdl.handle.net/10394/16355.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wiese CM. Measuring brand loyalty in agribusinesses / Catharina Maria Wiese . [Thesis]. North-West University; 2014. Available from: http://hdl.handle.net/10394/16355

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

13. Jonathan, Gideon Mekonnen. How can loyalty programmes improve brand loyalty?.

Degree: Business and Economic Studies, 2015, University of Gävle

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-19934

► Title: How can loyalty programmes improve brand loyalty? Level: Final assignment for Master Degree in Business Administration Author: Anna Kapetanakis, and Gideon Mekonnen Jonathan… (more)

▼ Title: How can loyalty programmes improve brand loyalty? Level: Final assignment for Master Degree in Business Administration Author: Anna Kapetanakis, and Gideon Mekonnen Jonathan Supervisor: Sarah Philipson (Assistant Professor) Date: June, 2015 Aim: To investigate how customers loyalty can be improved through loyalty programmes. Method: Mixed approach, both qualitative and quantitative data, is chosen for this study. The qualitative data using telephone interviews with customers and the firm was carried out at the beginning of the study to formulate the survey. Online survey with closed questions, based on responses from the qualitative interviews and the theoretical framework, was designed and sent to 3500 potential respondents. The contact list from IvyWear’s CRM database was used to distribute the survey. 309 respondents (9%) completed the survey, which was available online for 7 days. The quantitative data was analysed using descriptive statistics and cluster analysis. Result & Conclusions: The empirical data and analysis has shown that IvyWear customers can be categorised as “true loyals”, “latent loyals”, “spurious loyals”, and “not loyals”. It was also found that “bonuses and points” are the most preferred reward among customers that can be used to improve loyalty toward IvyWear. Suggestions for future research: The findings may not reflect brand loyalty and effects of loyalty programmes on loyalty beyond the clothing retail industry. Comprehensive study covering other industries and targeting respondents outside membership registers would provide deeper understanding of brand loyalty among customers. Contribution of the thesis: The study adds to the debate on loyalty programmes and how members of these programmes can be managed in the way that they can not only choose the brand, but also attract new customers through positive word of mouth. The results are particularly important for managers and marketers in the retail industry, who are under pressure to show the benefits of loyalty programmes. The results will be invaluable in the design of loyalty programmes to impact on the long-term profitability of firms.

Subjects/Keywords: Brand loyalty; loyalty programmes; customer loyalty; retail industry

11 more images…

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APA (6^th Edition):

Jonathan, G. M. (2015). How can loyalty programmes improve brand loyalty?. (Thesis). University of Gävle. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-19934

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Jonathan, Gideon Mekonnen. “How can loyalty programmes improve brand loyalty?.” 2015. Thesis, University of Gävle. Accessed January 18, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-19934.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Jonathan, Gideon Mekonnen. “How can loyalty programmes improve brand loyalty?.” 2015. Web. 18 Jan 2021.

Vancouver:

Jonathan GM. How can loyalty programmes improve brand loyalty?. [Internet] [Thesis]. University of Gävle; 2015. [cited 2021 Jan 18]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-19934.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Jonathan GM. How can loyalty programmes improve brand loyalty?. [Thesis]. University of Gävle; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-19934

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

North-West University

14. Salim, Sarel Frederik. An assessment of brand loyalty of banking clients / Salim S.F.

Degree: 2011, North-West University

URL: http://hdl.handle.net/10394/7264

► This study measures brand loyalty of banking clients in South Africa. To do so, the study employs the newly developed brand loyalty conceptual framework of… (more)

Subjects/Keywords: Brand loyalty; Loyalty influences; Conceptual framework; Banking industry; Moolla brand loyalty framework; Factor analysis

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APA (6^th Edition):

Salim, S. F. (2011). An assessment of brand loyalty of banking clients / Salim S.F. (Thesis). North-West University. Retrieved from http://hdl.handle.net/10394/7264

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Salim, Sarel Frederik. “An assessment of brand loyalty of banking clients / Salim S.F. ” 2011. Thesis, North-West University. Accessed January 18, 2021. http://hdl.handle.net/10394/7264.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Salim, Sarel Frederik. “An assessment of brand loyalty of banking clients / Salim S.F. ” 2011. Web. 18 Jan 2021.

Vancouver:

Salim SF. An assessment of brand loyalty of banking clients / Salim S.F. [Internet] [Thesis]. North-West University; 2011. [cited 2021 Jan 18]. Available from: http://hdl.handle.net/10394/7264.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Salim SF. An assessment of brand loyalty of banking clients / Salim S.F. [Thesis]. North-West University; 2011. Available from: http://hdl.handle.net/10394/7264

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Linnaeus University

15. Muth, Alexandra; Ismail, Rima. Customer Brand Relationship : An empirical study of customers’ perception of brand experience, brand satisfaction, brand trust and how they affect brand loyalty.

Degree: Linnaeus School of Business and Economics, 2012, Linnaeus University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19385

► Background: During the last decade, retail businesses have realized the importance of creatinga strong brand to be able to differentiate in a fierce market.… (more)

Subjects/Keywords: Customer brand relationship; Brand experience; Brand satisfaction; Brand trust; Brand loyalty; Business Administration; Företagsekonomi

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APA (6^th Edition):

Muth, Alexandra; Ismail, R. (2012). Customer Brand Relationship : An empirical study of customers’ perception of brand experience, brand satisfaction, brand trust and how they affect brand loyalty. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19385

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Muth, Alexandra; Ismail, Rima. “Customer Brand Relationship : An empirical study of customers’ perception of brand experience, brand satisfaction, brand trust and how they affect brand loyalty.” 2012. Thesis, Linnaeus University. Accessed January 18, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19385.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Muth, Alexandra; Ismail, Rima. “Customer Brand Relationship : An empirical study of customers’ perception of brand experience, brand satisfaction, brand trust and how they affect brand loyalty.” 2012. Web. 18 Jan 2021.

Vancouver:

Muth, Alexandra; Ismail R. Customer Brand Relationship : An empirical study of customers’ perception of brand experience, brand satisfaction, brand trust and how they affect brand loyalty. [Internet] [Thesis]. Linnaeus University; 2012. [cited 2021 Jan 18]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19385.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Muth, Alexandra; Ismail R. Customer Brand Relationship : An empirical study of customers’ perception of brand experience, brand satisfaction, brand trust and how they affect brand loyalty. [Thesis]. Linnaeus University; 2012. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19385

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Jönköping University

16. Nikolov, Nikolay. From Loyalty to Disloyalty : Exploring negative consumer-brand relationships in social media.

Degree: Jönköping University, 2020, Jönköping University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-49491

► Brand loyalty has been studied extensively in consumer-brand relationship literature. However, the negative side of these relationships has not been studied to the same… (more)

Subjects/Keywords: consumer; brand; consumer-brand relationships; brand loyalty; loyalty loop; brand hate; brand abandonment; Economics and Business; Ekonomi och näringsliv

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APA (6^th Edition):

Nikolov, N. (2020). From Loyalty to Disloyalty : Exploring negative consumer-brand relationships in social media. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-49491

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Nikolov, Nikolay. “From Loyalty to Disloyalty : Exploring negative consumer-brand relationships in social media.” 2020. Thesis, Jönköping University. Accessed January 18, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-49491.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Nikolov, Nikolay. “From Loyalty to Disloyalty : Exploring negative consumer-brand relationships in social media.” 2020. Web. 18 Jan 2021.

Vancouver:

Nikolov N. From Loyalty to Disloyalty : Exploring negative consumer-brand relationships in social media. [Internet] [Thesis]. Jönköping University; 2020. [cited 2021 Jan 18]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-49491.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Nikolov N. From Loyalty to Disloyalty : Exploring negative consumer-brand relationships in social media. [Thesis]. Jönköping University; 2020. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-49491

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Rochester Institute of Technology

17. McGinn, Jessica F. The Analysis of Consumers’ Affective Responses to Brand Presentation, Awareness, and Loyalty: A Contemporary Development in Selecting Media Channels.

Degree: MS, School of Communication (CLA), 2016, Rochester Institute of Technology

URL: https://scholarworks.rit.edu/theses/9143

► In today’s digital age, it is becoming increasingly difficult for advertising professionals to effectively evaluate which media channel will best reach their target audience.… (more)

Subjects/Keywords: Advertising; Brand awareness; Brand loyalty; Brand presentation; Digital media; Traditional media

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APA (6^th Edition):

McGinn, J. F. (2016). The Analysis of Consumers’ Affective Responses to Brand Presentation, Awareness, and Loyalty: A Contemporary Development in Selecting Media Channels. (Masters Thesis). Rochester Institute of Technology. Retrieved from https://scholarworks.rit.edu/theses/9143

Chicago Manual of Style (16^th Edition):

McGinn, Jessica F. “The Analysis of Consumers’ Affective Responses to Brand Presentation, Awareness, and Loyalty: A Contemporary Development in Selecting Media Channels.” 2016. Masters Thesis, Rochester Institute of Technology. Accessed January 18, 2021. https://scholarworks.rit.edu/theses/9143.

MLA Handbook (7^th Edition):

McGinn, Jessica F. “The Analysis of Consumers’ Affective Responses to Brand Presentation, Awareness, and Loyalty: A Contemporary Development in Selecting Media Channels.” 2016. Web. 18 Jan 2021.

Vancouver:

McGinn JF. The Analysis of Consumers’ Affective Responses to Brand Presentation, Awareness, and Loyalty: A Contemporary Development in Selecting Media Channels. [Internet] [Masters thesis]. Rochester Institute of Technology; 2016. [cited 2021 Jan 18]. Available from: https://scholarworks.rit.edu/theses/9143.

Council of Science Editors:

McGinn JF. The Analysis of Consumers’ Affective Responses to Brand Presentation, Awareness, and Loyalty: A Contemporary Development in Selecting Media Channels. [Masters Thesis]. Rochester Institute of Technology; 2016. Available from: https://scholarworks.rit.edu/theses/9143

18. Qu, Yulan. Private label in the supermarket industry : a case study of ICA.

Degree: Business and Economic Studies, 2011, University of Gävle

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-10126

► ABSTRACT Title: Private label in the supermarket industry: a case study of ICA. Level: Final thesis for a Bachelor Degree in Business… (more)

Subjects/Keywords: private label; brand image; brand awareness; brand loyalty

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APA (6^th Edition):

Qu, Y. (2011). Private label in the supermarket industry : a case study of ICA. (Thesis). University of Gävle. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-10126

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Qu, Yulan. “Private label in the supermarket industry : a case study of ICA.” 2011. Thesis, University of Gävle. Accessed January 18, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-10126.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Qu, Yulan. “Private label in the supermarket industry : a case study of ICA.” 2011. Web. 18 Jan 2021.

Vancouver:

Qu Y. Private label in the supermarket industry : a case study of ICA. [Internet] [Thesis]. University of Gävle; 2011. [cited 2021 Jan 18]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-10126.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Qu Y. Private label in the supermarket industry : a case study of ICA. [Thesis]. University of Gävle; 2011. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-10126

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Texas – Austin

19. North, Nea Shanea. Social media’s role in branding : a study of social media use and the cultivation of brand affect, trust, and loyalty.

Degree: MA, Advertising, 2011, University of Texas – Austin

URL: http://hdl.handle.net/2152/ETD-UT-2011-12-4924

► Social media is a newer emerging media outlet that could serve as a good communication tool for companies, marketers, and advertisers alike; yet, studies into… (more)

Subjects/Keywords: Social media; Brand affect; Brand trust; Brand loyalty; Cultivation theory

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APA (6^th Edition):

North, N. S. (2011). Social media’s role in branding : a study of social media use and the cultivation of brand affect, trust, and loyalty. (Masters Thesis). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/ETD-UT-2011-12-4924

Chicago Manual of Style (16^th Edition):

North, Nea Shanea. “Social media’s role in branding : a study of social media use and the cultivation of brand affect, trust, and loyalty.” 2011. Masters Thesis, University of Texas – Austin. Accessed January 18, 2021. http://hdl.handle.net/2152/ETD-UT-2011-12-4924.

MLA Handbook (7^th Edition):

North, Nea Shanea. “Social media’s role in branding : a study of social media use and the cultivation of brand affect, trust, and loyalty.” 2011. Web. 18 Jan 2021.

Vancouver:

North NS. Social media’s role in branding : a study of social media use and the cultivation of brand affect, trust, and loyalty. [Internet] [Masters thesis]. University of Texas – Austin; 2011. [cited 2021 Jan 18]. Available from: http://hdl.handle.net/2152/ETD-UT-2011-12-4924.

Council of Science Editors:

North NS. Social media’s role in branding : a study of social media use and the cultivation of brand affect, trust, and loyalty. [Masters Thesis]. University of Texas – Austin; 2011. Available from: http://hdl.handle.net/2152/ETD-UT-2011-12-4924

20. Ou, Chun Tsen. Iconic Brand: its componential factors and impacts on brand community : A cross-cultural study in Sweden, Taiwan and Vietnam.

Degree: Umeå School of Business and Economics (USBE), 2012, Umeå University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-56647

► Iconic brand is a new topic in the field of branding that has started to attract researchers’ attentions; yet, it is still mostly discussed… (more)

Subjects/Keywords: iconic brand; brand community; brand personality; myth; storytelling; brand loyalty; emotional attachment; cultural differences

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APA (6^th Edition):

Ou, C. T. (2012). Iconic Brand: its componential factors and impacts on brand community : A cross-cultural study in Sweden, Taiwan and Vietnam. (Thesis). Umeå University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-56647

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Ou, Chun Tsen. “Iconic Brand: its componential factors and impacts on brand community : A cross-cultural study in Sweden, Taiwan and Vietnam.” 2012. Thesis, Umeå University. Accessed January 18, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-56647.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Ou, Chun Tsen. “Iconic Brand: its componential factors and impacts on brand community : A cross-cultural study in Sweden, Taiwan and Vietnam.” 2012. Web. 18 Jan 2021.

Vancouver:

Ou CT. Iconic Brand: its componential factors and impacts on brand community : A cross-cultural study in Sweden, Taiwan and Vietnam. [Internet] [Thesis]. Umeå University; 2012. [cited 2021 Jan 18]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-56647.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ou CT. Iconic Brand: its componential factors and impacts on brand community : A cross-cultural study in Sweden, Taiwan and Vietnam. [Thesis]. Umeå University; 2012. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-56647

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Oklahoma State University

21. Mahasuweerachai, Patcharaporn. Study of spillover effects of multiple hotel brand extensions.

Degree: Human Sciences, 2012, Oklahoma State University

URL: http://hdl.handle.net/11244/7253

► Findings and Conclusions: The results of structural equation modeling revealed that (1) for a hotel brand that has been extended more than one extension, the… (more)

Subjects/Keywords: brand attitude; brand loyalty; brand reputation; hotel brand extension; hotel service quality; image fit

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APA (6^th Edition):

Mahasuweerachai, P. (2012). Study of spillover effects of multiple hotel brand extensions. (Thesis). Oklahoma State University. Retrieved from http://hdl.handle.net/11244/7253

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Mahasuweerachai, Patcharaporn. “Study of spillover effects of multiple hotel brand extensions.” 2012. Thesis, Oklahoma State University. Accessed January 18, 2021. http://hdl.handle.net/11244/7253.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Mahasuweerachai, Patcharaporn. “Study of spillover effects of multiple hotel brand extensions.” 2012. Web. 18 Jan 2021.

Vancouver:

Mahasuweerachai P. Study of spillover effects of multiple hotel brand extensions. [Internet] [Thesis]. Oklahoma State University; 2012. [cited 2021 Jan 18]. Available from: http://hdl.handle.net/11244/7253.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Mahasuweerachai P. Study of spillover effects of multiple hotel brand extensions. [Thesis]. Oklahoma State University; 2012. Available from: http://hdl.handle.net/11244/7253

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

22. Shieh, Feng-Cheng. Using CRM Data for Customer Loyalty Prediction â A Case Study in Electrical & Electronic Industry.

Degree: Master, Information Management, 2014, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0105114-121324

► Due to the advances in information and internet technology, customers nowadays can easily acquire information about prices and specifications of desired products. Thus, how to… (more)

Subjects/Keywords: Customer Relationship Management; Logistic Regression; Brand; Loyalty

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APA (6^th Edition):

Shieh, F. (2014). Using CRM Data for Customer Loyalty Prediction â A Case Study in Electrical & Electronic Industry. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0105114-121324

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Shieh, Feng-Cheng. “Using CRM Data for Customer Loyalty Prediction â A Case Study in Electrical & Electronic Industry.” 2014. Thesis, NSYSU. Accessed January 18, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0105114-121324.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Shieh, Feng-Cheng. “Using CRM Data for Customer Loyalty Prediction â A Case Study in Electrical & Electronic Industry.” 2014. Web. 18 Jan 2021.

Vancouver:

Shieh F. Using CRM Data for Customer Loyalty Prediction â A Case Study in Electrical & Electronic Industry. [Internet] [Thesis]. NSYSU; 2014. [cited 2021 Jan 18]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0105114-121324.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Shieh F. Using CRM Data for Customer Loyalty Prediction â A Case Study in Electrical & Electronic Industry. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0105114-121324

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Johannesburg

23. Dangers, Allin R. Factors influencing a building-material company brand.

Degree: 2012, University of Johannesburg

URL: http://hdl.handle.net/10210/4820

►

M.Tech.

The following study is concerned with the factors influencing brand loyalty in the facebrick industry. It focuses on what has made other brands successful… (more)

Subjects/Keywords: Brand loyalty; Facebrick industry; Building materials; Corobrik

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APA (6^th Edition):

Dangers, A. R. (2012). Factors influencing a building-material company brand. (Thesis). University of Johannesburg. Retrieved from http://hdl.handle.net/10210/4820

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Dangers, Allin R. “Factors influencing a building-material company brand.” 2012. Thesis, University of Johannesburg. Accessed January 18, 2021. http://hdl.handle.net/10210/4820.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Dangers, Allin R. “Factors influencing a building-material company brand.” 2012. Web. 18 Jan 2021.

Vancouver:

Dangers AR. Factors influencing a building-material company brand. [Internet] [Thesis]. University of Johannesburg; 2012. [cited 2021 Jan 18]. Available from: http://hdl.handle.net/10210/4820.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Dangers AR. Factors influencing a building-material company brand. [Thesis]. University of Johannesburg; 2012. Available from: http://hdl.handle.net/10210/4820

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Boston College

24. Farina, Tatiana Mercier Querido. Essays in Consumer Behavior.

Degree: PhD, Economics, 2012, Boston College

URL: http://dlib.bc.edu/islandora/object/bc-ir:101669

► My doctoral dissertation consists of three essays on consumer behavior. The first chapter studies demand for experience goods. Consumers behave very differently when they do… (more)

▼ My doctoral dissertation consists of three essays on consumer behavior. The first chapter studies demand for experience goods. Consumers behave very differently when they do not have perfect information about all brands available on a shelf. This paper extends the benchmark discrete choice model of consumer demand to capture two distinct features of experience-goods markets: prior brand experience and shopping frequency. Although the current literature incorporates habit formation in consumer demand models, it has not considered a more fundamental question: how the first experience with a brand affects the consumer's choice. The model is estimated using data on purchases of ready-to-drink orange juice, which comes from a new consumer-level panel provided by a large supermarket chain in Brazil. The results show that for this product prior experience of a brand is more important for a consumer's choice than price. Furthermore, own- and cross-price elasticities change significantly when experience and shopping frequency are taken into account. The findings of this chapter have implications for both firms' strategies and for antitrust analysis related to experience-goods markets. The second chapter explores how umbrella branding can significantly decrease consumer's first-time experience cost. Multiproduct firms often market their products under the same brand name. When a firm launches a new product with the same brand name, consumers can pool their prior experience with the brand to infer a quality for the product. This strategy can be particularly useful when a firm decides to enter a market of experience goods, in which consumers face a cost for trying a new product. The main objective of this chapter is to study the process by which consumers' brand choices and first-time purchases for ready-to-drink orange juices are affected by their experience with the same brand in another category. The results are consistent with signaling theories of umbrella branding as they indicate that consumers' experience cost with a product decreases with experience of other products of the same brand. The third chapter is about a household's choice of retail formats. Thirty percent of households' food expenditure in the United States comes from clubstores, mass merchandisers, supercenters, drugstores and convenience stores. However, earlier work focused on consumers' shopping behavior mostly in grocery stores and has not examined consumers choice across different types of retail outlets. To address this gap a multinomial logit model is estimated on household-level scanner data for the United States to study how households' characteristics are related to their choice of retail outlets. The results show that income, household size and ethnicity significantly affect these choices. These findings are important for policies that target certain consumer groups. Advisors/Committee Members: Frank Gollop (Thesis advisor).

Subjects/Keywords: Brand Loyalty; Consumer Behavior; Demand; Experience

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Farina, T. M. Q. (2012). Essays in Consumer Behavior. (Doctoral Dissertation). Boston College. Retrieved from http://dlib.bc.edu/islandora/object/bc-ir:101669

Chicago Manual of Style (16^th Edition):

Farina, Tatiana Mercier Querido. “Essays in Consumer Behavior.” 2012. Doctoral Dissertation, Boston College. Accessed January 18, 2021. http://dlib.bc.edu/islandora/object/bc-ir:101669.

MLA Handbook (7^th Edition):

Farina, Tatiana Mercier Querido. “Essays in Consumer Behavior.” 2012. Web. 18 Jan 2021.

Vancouver:

Farina TMQ. Essays in Consumer Behavior. [Internet] [Doctoral dissertation]. Boston College; 2012. [cited 2021 Jan 18]. Available from: http://dlib.bc.edu/islandora/object/bc-ir:101669.

Council of Science Editors:

Farina TMQ. Essays in Consumer Behavior. [Doctoral Dissertation]. Boston College; 2012. Available from: http://dlib.bc.edu/islandora/object/bc-ir:101669

North-West University

25. Lourens, Abraham Petrus Louw. Analysing retailers' buying behaviour and loyalty of branded adible groundnuts in the North West Province and Gauteng / Abraham Petrus Louw Lourens .

Degree: 2014, North-West University

URL: http://hdl.handle.net/10394/10754

► South Africa is an exporter of groundnuts (Arachis Hypogaea). The domestic market reaps the spinoff advantage that export quality reaches store shelves, but unfortunately at… (more)

▼ South Africa is an exporter of groundnuts (Arachis Hypogaea). The domestic market reaps the spinoff advantage that export quality reaches store shelves, but unfortunately at a price that is directly linked to the price traders achieve on the export market. The local edible groundnut demand is relatively stable, but some processors saw a dramatic decline in the demand for groundnuts within the fast moving consumer goods (FMCG) industry. Businesses in the groundnut industry have a specific objective to create a turnaround strategy for groundnut production in South Africa, in an attempt to increase exports of locally produced groundnuts. This directly results that importance of the domestic market, compared to the export market is secondary. Since retail buyers are the “gatekeepers of consumer choice”, it is important to understand buying behaviour and brand loyalty, as well as the factors that influence buyers’ decisions in a business to business context. Limited literature exists for the domestic South African that highlights or indicates specific buyer preferences towards branded edible groundnuts. Furthermore, a general conceptual model to measure or to provide insight on retailer buyer preferences and buying behaviour lack, or are generally unrelated. An adapted model was used to analyse retail buyer behaviour, perceptions, and brand loyalty influences and data was collected by means of a self administrered questionnaire. Descriptive statistics as well as factor analysis were utilised to identify which factors influence retail buyers’ purchase behaviour and loyalty towards an edible groundnut brand. The Kaiser-Meyer-Olkin measure of sampling adequacy, Bartlett’s test of sphericity and Cronbach Alpha was used to determine whether the collected data was appropriate for factor analysis. Through the factor analysis the following ten factors were identified as having a significant influence on retailers’ buying behaviour as well as brand loyalty towards branded edible groundnuts: * Long-term relationship with a preferred brand. * Brand Loyalty. * Brand trust. * Brand performance. * Satisfaction. * Intentional repurchase. * Brand affect. * Company reputation. * Involvement. * Value for money. More research on this topic is required to develop a single conceptual model in order to measure and analyse retail buyer behaviour and preference for a specific brand on a larger scale within the FMCG industry.

Subjects/Keywords: Groundnuts; Retail; Buyer behaviour; Brand loyalty

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Lourens, A. P. L. (2014). Analysing retailers' buying behaviour and loyalty of branded adible groundnuts in the North West Province and Gauteng / Abraham Petrus Louw Lourens . (Thesis). North-West University. Retrieved from http://hdl.handle.net/10394/10754

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Lourens, Abraham Petrus Louw. “Analysing retailers' buying behaviour and loyalty of branded adible groundnuts in the North West Province and Gauteng / Abraham Petrus Louw Lourens .” 2014. Thesis, North-West University. Accessed January 18, 2021. http://hdl.handle.net/10394/10754.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Lourens, Abraham Petrus Louw. “Analysing retailers' buying behaviour and loyalty of branded adible groundnuts in the North West Province and Gauteng / Abraham Petrus Louw Lourens .” 2014. Web. 18 Jan 2021.

Vancouver:

Lourens APL. Analysing retailers' buying behaviour and loyalty of branded adible groundnuts in the North West Province and Gauteng / Abraham Petrus Louw Lourens . [Internet] [Thesis]. North-West University; 2014. [cited 2021 Jan 18]. Available from: http://hdl.handle.net/10394/10754.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lourens APL. Analysing retailers' buying behaviour and loyalty of branded adible groundnuts in the North West Province and Gauteng / Abraham Petrus Louw Lourens . [Thesis]. North-West University; 2014. Available from: http://hdl.handle.net/10394/10754

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Cranfield University

26. Walker, David. Attitudes, involvement and consumer behaviour : a longitudinal study in fast moving consumer goods markets.

Degree: PhD, 1994, Cranfield University

URL: http://dspace.lib.cranfield.ac.uk/handle/1826/3381 ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.260071

► An empirical study is reported which attempts to validate two key theoretical consequences of consumer involvement: differences in brand buying behaviour and differences in the… (more)

▼ An empirical study is reported which attempts to validate two key theoretical consequences of consumer involvement: differences in brand buying behaviour and differences in the type of decision processing undertaken. A literature review is provided which traces the history of involvement and identifies a suitable contemporary framework. Work on brand loyalty and attitude modelling is also reviewed and suitable frameworks identified. A pilot stage is reported which shows how involvement measurement techniques can be adapted for use among frequently purchased products. Results from reliability testing and differences in the mean levels of involvement for six grocery product categories are reported. A main fieldwork phase is reported where a consumer panel was operated for four months (n=191). Data on levels of involvement, decision making and purchasing behaviour were collected from the panel using surveys and diary sheets for three product categories: newspapers, breakfast cereals and paper kitchen towels. The relationship between sources of involvement and buying behaviour was analysed using LISREL. A model of involvement is identified which suggests that brand involvement is generated by the risks associated with making a poor brand choice and the levels of pleasure associated with the product field. For newspapers, the modelling identifies a significant (but small) relationship between involvement and devotion of purchasing to a limited number of brands. This relationship was not significant in the other two product fields. Further analysis identifies four classifications of buying behaviour (habitual, loyal, switchers, and variety seekers) which helps to explain why the linear relationship is so weak. A second analysis phase is reported which examines the utility of the Extended Fishbein Model for each of the three product categories. This analysis supports the notion that decision processing is more extensive where the level of product involvement is higher. The theoretical and managerial implications of the findings are discussed. Strengths and limitations of the research design are reviewed.

Subjects/Keywords: 658; Brand loyalty

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Walker, D. (1994). Attitudes, involvement and consumer behaviour : a longitudinal study in fast moving consumer goods markets. (Doctoral Dissertation). Cranfield University. Retrieved from http://dspace.lib.cranfield.ac.uk/handle/1826/3381 ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.260071

Chicago Manual of Style (16^th Edition):

Walker, David. “Attitudes, involvement and consumer behaviour : a longitudinal study in fast moving consumer goods markets.” 1994. Doctoral Dissertation, Cranfield University. Accessed January 18, 2021. http://dspace.lib.cranfield.ac.uk/handle/1826/3381 ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.260071.

MLA Handbook (7^th Edition):

Walker, David. “Attitudes, involvement and consumer behaviour : a longitudinal study in fast moving consumer goods markets.” 1994. Web. 18 Jan 2021.

Vancouver:

Walker D. Attitudes, involvement and consumer behaviour : a longitudinal study in fast moving consumer goods markets. [Internet] [Doctoral dissertation]. Cranfield University; 1994. [cited 2021 Jan 18]. Available from: http://dspace.lib.cranfield.ac.uk/handle/1826/3381 ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.260071.

Council of Science Editors:

Walker D. Attitudes, involvement and consumer behaviour : a longitudinal study in fast moving consumer goods markets. [Doctoral Dissertation]. Cranfield University; 1994. Available from: http://dspace.lib.cranfield.ac.uk/handle/1826/3381 ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.260071

Uppsala University

27. Jonsson, Carolina. När ett varumärke äntrar något nytt : - En utforskande studie kring betydelsen H&Ms utvidgning i en sportkontext får för varumärkets värde ur ett konsumentperspektiv.

Degree: Business Studies, 2014, Uppsala University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-230856

► Sammandrag: Företag strävar kontinuerligt efter att bygga ett välkänt och framgångsrikt varumärke. De strävar efter att tillfredsställa konsumenters behov för att öka varumärkets värde,… (more)

Subjects/Keywords: Brand Equity; Brand Extension; Consumer Based Brand Equity; Brand Awareness; Brand Associations; Brand Loyalty; Perceived Quality; Varumärke; Värde; Konsument

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Jonsson, C. (2014). När ett varumärke äntrar något nytt : - En utforskande studie kring betydelsen H&Ms utvidgning i en sportkontext får för varumärkets värde ur ett konsumentperspektiv. (Thesis). Uppsala University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-230856

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Jonsson, Carolina. “När ett varumärke äntrar något nytt : - En utforskande studie kring betydelsen H&Ms utvidgning i en sportkontext får för varumärkets värde ur ett konsumentperspektiv.” 2014. Thesis, Uppsala University. Accessed January 18, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-230856.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Jonsson, Carolina. “När ett varumärke äntrar något nytt : - En utforskande studie kring betydelsen H&Ms utvidgning i en sportkontext får för varumärkets värde ur ett konsumentperspektiv.” 2014. Web. 18 Jan 2021.

Vancouver:

Jonsson C. När ett varumärke äntrar något nytt : - En utforskande studie kring betydelsen H&Ms utvidgning i en sportkontext får för varumärkets värde ur ett konsumentperspektiv. [Internet] [Thesis]. Uppsala University; 2014. [cited 2021 Jan 18]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-230856.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Jonsson C. När ett varumärke äntrar något nytt : - En utforskande studie kring betydelsen H&Ms utvidgning i en sportkontext får för varumärkets värde ur ett konsumentperspektiv. [Thesis]. Uppsala University; 2014. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-230856

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Newcastle

28. Ng, Ching Yee. Antecedents of consumers' brand loyalty for high technology products.

Degree: 2015, University of Newcastle

URL: http://hdl.handle.net/1959.13/1310556

►

Professional Doctorate - Doctor of Business Administration (DBA)

This study explores the impact of antecedents of brand loyalty in the Hong Kong high-technology product market.… (more)

Subjects/Keywords: brand loyalty; attitudinal loyalty; service quality; customer satisfaction; brand trust; repurchase intention; high technology products

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Ng, C. Y. (2015). Antecedents of consumers' brand loyalty for high technology products. (Thesis). University of Newcastle. Retrieved from http://hdl.handle.net/1959.13/1310556

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Ng, Ching Yee. “Antecedents of consumers' brand loyalty for high technology products.” 2015. Thesis, University of Newcastle. Accessed January 18, 2021. http://hdl.handle.net/1959.13/1310556.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Ng, Ching Yee. “Antecedents of consumers' brand loyalty for high technology products.” 2015. Web. 18 Jan 2021.

Vancouver:

Ng CY. Antecedents of consumers' brand loyalty for high technology products. [Internet] [Thesis]. University of Newcastle; 2015. [cited 2021 Jan 18]. Available from: http://hdl.handle.net/1959.13/1310556.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ng CY. Antecedents of consumers' brand loyalty for high technology products. [Thesis]. University of Newcastle; 2015. Available from: http://hdl.handle.net/1959.13/1310556

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

29. Kutlu, Gulfem Cigdem. Spillover Effects of Brand Alliance and Service Experience on Host Brands in Loyalty Program Partnerships.

Degree: PhD, Marketing, 2015, Old Dominion University

URL: 9781339386515 ; https://digitalcommons.odu.edu/marketing_etds/2

► Three studies explored the consequences of loyalty program partnership on individual brands. The first study sought to determine what kinds of brand equity and… (more)

Subjects/Keywords: Alliance; Brand equity; Brand identity; Loyalty; Loyalty program; Partnerships; Service; Spillover; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Kutlu, G. C. (2015). Spillover Effects of Brand Alliance and Service Experience on Host Brands in Loyalty Program Partnerships. (Doctoral Dissertation). Old Dominion University. Retrieved from 9781339386515 ; https://digitalcommons.odu.edu/marketing_etds/2

Chicago Manual of Style (16^th Edition):

Kutlu, Gulfem Cigdem. “Spillover Effects of Brand Alliance and Service Experience on Host Brands in Loyalty Program Partnerships.” 2015. Doctoral Dissertation, Old Dominion University. Accessed January 18, 2021. 9781339386515 ; https://digitalcommons.odu.edu/marketing_etds/2.

MLA Handbook (7^th Edition):

Kutlu, Gulfem Cigdem. “Spillover Effects of Brand Alliance and Service Experience on Host Brands in Loyalty Program Partnerships.” 2015. Web. 18 Jan 2021.

Vancouver:

Kutlu GC. Spillover Effects of Brand Alliance and Service Experience on Host Brands in Loyalty Program Partnerships. [Internet] [Doctoral dissertation]. Old Dominion University; 2015. [cited 2021 Jan 18]. Available from: 9781339386515 ; https://digitalcommons.odu.edu/marketing_etds/2.

Council of Science Editors:

Kutlu GC. Spillover Effects of Brand Alliance and Service Experience on Host Brands in Loyalty Program Partnerships. [Doctoral Dissertation]. Old Dominion University; 2015. Available from: 9781339386515 ; https://digitalcommons.odu.edu/marketing_etds/2

30. Nadanasabai, R. A study on the impact of customer relationship management on customer loyalty with special reference to cellular operators in Chennai city; -.

Degree: Management, 2011, Jawaharlal Nehru Technological University

URL: http://shodhganga.inflibnet.ac.in/handle/10603/4555

►

The concept of Customer Relationship Management has a significant role in every business organisations. It plays a predominant role especially in service organisations where, customer… (more)

▼

The concept of Customer Relationship Management has a significant role in every business organisations. It plays a predominant role especially in service organisations where, customer acquisition, rendering the required service and retain them by providing value for their cost for a long period of time, and improve continuous revenue from that customer. Customer Relationship Management in highly competitive cell phone service helps the service provider in extending the service as well as help in acquire, serve and retain the cell phone users. The study is undertaken to identify the impact of Customer Relationship Management tool in confirming the concept of customer loyalty among the cell phone service providers in Chennai city. The study was undertaken among the cellular users in Chennai city. A pilot study was undertaken with a structured questionnaire. The questionnaire was circulated to 50 persons in Chennai city. The Cronbach Alpha method and Hotelling T-test were applied to check the reliability of the data. These tests revealed the reliability as 0.897, which states that it was 89.7 percent reliable. With minor modifications based on the feedback provided by the respondents, the questionnaire was circulated to the cell phone users in different parts of Chennai city using Stratified random sampling technique. The questionnaire was circulated to 572 respondents. 556 respondents filled the questionnaire, out of that 534 respondents filled it properly and they are considered for data analysis. So the exact sample of the study is 534.The data for the study comprises of both primary and secondary data. Primary data was collected for the survey and the secondary data was collected from different books, journals, magazines, periodic reports by various associations and from other dailies. The primary data collected through the survey was analysed using Statistical Package for Social science (SPSS).

References p.180-191, Appendices p.192-198

Advisors/Committee Members: Sakthivelmurugan, M, Aryasri, A Ramachandra.

Subjects/Keywords: Customer loyalty; Customer Relationship Management (CRM); Brand Loyalty; Management

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Nadanasabai, R. (2011). A study on the impact of customer relationship management on customer loyalty with special reference to cellular operators in Chennai city; -. (Thesis). Jawaharlal Nehru Technological University. Retrieved from http://shodhganga.inflibnet.ac.in/handle/10603/4555

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Nadanasabai, R. “A study on the impact of customer relationship management on customer loyalty with special reference to cellular operators in Chennai city; -.” 2011. Thesis, Jawaharlal Nehru Technological University. Accessed January 18, 2021. http://shodhganga.inflibnet.ac.in/handle/10603/4555.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Nadanasabai, R. “A study on the impact of customer relationship management on customer loyalty with special reference to cellular operators in Chennai city; -.” 2011. Web. 18 Jan 2021.

Vancouver:

Nadanasabai R. A study on the impact of customer relationship management on customer loyalty with special reference to cellular operators in Chennai city; -. [Internet] [Thesis]. Jawaharlal Nehru Technological University; 2011. [cited 2021 Jan 18]. Available from: http://shodhganga.inflibnet.ac.in/handle/10603/4555.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Nadanasabai R. A study on the impact of customer relationship management on customer loyalty with special reference to cellular operators in Chennai city; -. [Thesis]. Jawaharlal Nehru Technological University; 2011. Available from: http://shodhganga.inflibnet.ac.in/handle/10603/4555

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Open Access Theses and Dissertations