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You searched for subject:(Brand experience). Showing records 1 – 30 of 106 total matches.

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Delft University of Technology

1. Dawood, J.S. D.Scape: 'A design strategy and concept design of the first Dilmah brand and product experience environment'.:.

Degree: 2010, Delft University of Technology

This executive summary gives a concise explanation of process and results that led to the design strategy and concept design for the first Dilmah brand and product experience environment, named D.Scape. Advisors/Committee Members: Brezet, J.C., De Wit, L.M.M..

Subjects/Keywords: experience; brand; space

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APA (6th Edition):

Dawood, J. S. (2010). D.Scape: 'A design strategy and concept design of the first Dilmah brand and product experience environment'.:. (Masters Thesis). Delft University of Technology. Retrieved from http://resolver.tudelft.nl/uuid:e44b277d-e8c0-47d9-ae9b-6afdd2c37a64

Chicago Manual of Style (16th Edition):

Dawood, J S. “D.Scape: 'A design strategy and concept design of the first Dilmah brand and product experience environment'.:.” 2010. Masters Thesis, Delft University of Technology. Accessed January 23, 2020. http://resolver.tudelft.nl/uuid:e44b277d-e8c0-47d9-ae9b-6afdd2c37a64.

MLA Handbook (7th Edition):

Dawood, J S. “D.Scape: 'A design strategy and concept design of the first Dilmah brand and product experience environment'.:.” 2010. Web. 23 Jan 2020.

Vancouver:

Dawood JS. D.Scape: 'A design strategy and concept design of the first Dilmah brand and product experience environment'.:. [Internet] [Masters thesis]. Delft University of Technology; 2010. [cited 2020 Jan 23]. Available from: http://resolver.tudelft.nl/uuid:e44b277d-e8c0-47d9-ae9b-6afdd2c37a64.

Council of Science Editors:

Dawood JS. D.Scape: 'A design strategy and concept design of the first Dilmah brand and product experience environment'.:. [Masters Thesis]. Delft University of Technology; 2010. Available from: http://resolver.tudelft.nl/uuid:e44b277d-e8c0-47d9-ae9b-6afdd2c37a64

2. Mandyli, Kyriaki. Investigating the role of brand experience in developing effective sensory marketing strategies.

Degree: 2019, Athens University Economics and Business (AUEB); Οικονομικό Πανεπιστήμιο Αθηνών

The present PhD dissertation investigates the role of brand experience in developing effective sensory marketing strategies in the fashion industry and in particular in the… (more)

Subjects/Keywords: Εμπειρία μάρκας; Brand experience

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APA (6th Edition):

Mandyli, K. (2019). Investigating the role of brand experience in developing effective sensory marketing strategies. (Thesis). Athens University Economics and Business (AUEB); Οικονομικό Πανεπιστήμιο Αθηνών. Retrieved from http://hdl.handle.net/10442/hedi/45513

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Mandyli, Kyriaki. “Investigating the role of brand experience in developing effective sensory marketing strategies.” 2019. Thesis, Athens University Economics and Business (AUEB); Οικονομικό Πανεπιστήμιο Αθηνών. Accessed January 23, 2020. http://hdl.handle.net/10442/hedi/45513.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Mandyli, Kyriaki. “Investigating the role of brand experience in developing effective sensory marketing strategies.” 2019. Web. 23 Jan 2020.

Vancouver:

Mandyli K. Investigating the role of brand experience in developing effective sensory marketing strategies. [Internet] [Thesis]. Athens University Economics and Business (AUEB); Οικονομικό Πανεπιστήμιο Αθηνών; 2019. [cited 2020 Jan 23]. Available from: http://hdl.handle.net/10442/hedi/45513.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Mandyli K. Investigating the role of brand experience in developing effective sensory marketing strategies. [Thesis]. Athens University Economics and Business (AUEB); Οικονομικό Πανεπιστήμιο Αθηνών; 2019. Available from: http://hdl.handle.net/10442/hedi/45513

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Linnaeus University

3. Muth, Alexandra; Ismail, Rima. Customer Brand Relationship : An empirical study of customers’ perception of brand experience, brand satisfaction, brand trust and how they affect brand loyalty.

Degree: Linnaeus School of Business and Economics, 2012, Linnaeus University

  Background: During the last decade, retail businesses have realized the importance of creatinga strong brand to be able to differentiate in a fierce market.… (more)

Subjects/Keywords: Customer brand relationship; Brand experience; Brand satisfaction; Brand trust; Brand loyalty; Business Administration; Företagsekonomi

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APA (6th Edition):

Muth, Alexandra; Ismail, R. (2012). Customer Brand Relationship : An empirical study of customers’ perception of brand experience, brand satisfaction, brand trust and how they affect brand loyalty. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19385

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Muth, Alexandra; Ismail, Rima. “Customer Brand Relationship : An empirical study of customers’ perception of brand experience, brand satisfaction, brand trust and how they affect brand loyalty.” 2012. Thesis, Linnaeus University. Accessed January 23, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19385.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Muth, Alexandra; Ismail, Rima. “Customer Brand Relationship : An empirical study of customers’ perception of brand experience, brand satisfaction, brand trust and how they affect brand loyalty.” 2012. Web. 23 Jan 2020.

Vancouver:

Muth, Alexandra; Ismail R. Customer Brand Relationship : An empirical study of customers’ perception of brand experience, brand satisfaction, brand trust and how they affect brand loyalty. [Internet] [Thesis]. Linnaeus University; 2012. [cited 2020 Jan 23]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19385.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Muth, Alexandra; Ismail R. Customer Brand Relationship : An empirical study of customers’ perception of brand experience, brand satisfaction, brand trust and how they affect brand loyalty. [Thesis]. Linnaeus University; 2012. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19385

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Universidade Nova

4. Karanja, Faith Ngina. How to increase and attract more tourists into Kenya throught experiental marketing.

Degree: 2015, Universidade Nova

 This marketing plan project is a culmination of extensive strategies with the use of experiential marketing to address issues confronting the Kenyan tourism industry in… (more)

Subjects/Keywords: Experiential marketing; Customer experience; Brand experience

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APA (6th Edition):

Karanja, F. N. (2015). How to increase and attract more tourists into Kenya throught experiental marketing. (Thesis). Universidade Nova. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/15229

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Karanja, Faith Ngina. “How to increase and attract more tourists into Kenya throught experiental marketing.” 2015. Thesis, Universidade Nova. Accessed January 23, 2020. http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/15229.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Karanja, Faith Ngina. “How to increase and attract more tourists into Kenya throught experiental marketing.” 2015. Web. 23 Jan 2020.

Vancouver:

Karanja FN. How to increase and attract more tourists into Kenya throught experiental marketing. [Internet] [Thesis]. Universidade Nova; 2015. [cited 2020 Jan 23]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/15229.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Karanja FN. How to increase and attract more tourists into Kenya throught experiental marketing. [Thesis]. Universidade Nova; 2015. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/15229

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Queensland University of Technology

5. Moody, Christine Jane. Investigating how customer insights inform strategy leading to brand differentiation in the retail sector.

Degree: 2015, Queensland University of Technology

 Using qualitative research with case studies of firms in the Australian retail sector, this thesis explores the link between brand differentiation, customer insights, and strategy… (more)

Subjects/Keywords: Australian retail; Brand differentiation; Brand experience; Brand management; Brand strategy; Brand values; Customer engagement; Customer experience; Customer touch points

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APA (6th Edition):

Moody, C. J. (2015). Investigating how customer insights inform strategy leading to brand differentiation in the retail sector. (Thesis). Queensland University of Technology. Retrieved from https://eprints.qut.edu.au/87509/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Moody, Christine Jane. “Investigating how customer insights inform strategy leading to brand differentiation in the retail sector.” 2015. Thesis, Queensland University of Technology. Accessed January 23, 2020. https://eprints.qut.edu.au/87509/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Moody, Christine Jane. “Investigating how customer insights inform strategy leading to brand differentiation in the retail sector.” 2015. Web. 23 Jan 2020.

Vancouver:

Moody CJ. Investigating how customer insights inform strategy leading to brand differentiation in the retail sector. [Internet] [Thesis]. Queensland University of Technology; 2015. [cited 2020 Jan 23]. Available from: https://eprints.qut.edu.au/87509/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Moody CJ. Investigating how customer insights inform strategy leading to brand differentiation in the retail sector. [Thesis]. Queensland University of Technology; 2015. Available from: https://eprints.qut.edu.au/87509/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Halmstad University

6. Birkedal, Micaela. Brand loyalty towards cell phones : A study of Generation Y in Sweden.

Degree: Business and Engineering (SET), 2014, Halmstad University

  The purpose of this thesis is to find if the Swedish Generation Y is more brand loyal to cell phones compared to other consumerelectronic,… (more)

Subjects/Keywords: Brand; Brand Loyalty; Generation Y; Perceived brand quality; Brand image; Brand experience; Customer satisfaction; Customer retention and Switching costs

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APA (6th Edition):

Birkedal, M. (2014). Brand loyalty towards cell phones : A study of Generation Y in Sweden. (Thesis). Halmstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25729

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Birkedal, Micaela. “Brand loyalty towards cell phones : A study of Generation Y in Sweden.” 2014. Thesis, Halmstad University. Accessed January 23, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25729.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Birkedal, Micaela. “Brand loyalty towards cell phones : A study of Generation Y in Sweden.” 2014. Web. 23 Jan 2020.

Vancouver:

Birkedal M. Brand loyalty towards cell phones : A study of Generation Y in Sweden. [Internet] [Thesis]. Halmstad University; 2014. [cited 2020 Jan 23]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25729.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Birkedal M. Brand loyalty towards cell phones : A study of Generation Y in Sweden. [Thesis]. Halmstad University; 2014. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25729

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Pretoria

7. Variawa, Ebrahim. Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience.

Degree: Gordon Institute of Business Science (GIBS), 2011, University of Pretoria

 Marketers increasingly face challenges in trying to understand the decision-making processes and behaviours of those consumers located at the Bottom of the Pyramid (BOP). It… (more)

Subjects/Keywords: UCTD; Consumer behaviour; Marketing; Packaging; Brand experience

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Variawa, E. (2011). Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/26572

Chicago Manual of Style (16th Edition):

Variawa, Ebrahim. “Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience.” 2011. Masters Thesis, University of Pretoria. Accessed January 23, 2020. http://hdl.handle.net/2263/26572.

MLA Handbook (7th Edition):

Variawa, Ebrahim. “Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience.” 2011. Web. 23 Jan 2020.

Vancouver:

Variawa E. Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience. [Internet] [Masters thesis]. University of Pretoria; 2011. [cited 2020 Jan 23]. Available from: http://hdl.handle.net/2263/26572.

Council of Science Editors:

Variawa E. Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience. [Masters Thesis]. University of Pretoria; 2011. Available from: http://hdl.handle.net/2263/26572


University of Pretoria

8. [No author]. Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience .

Degree: 2011, University of Pretoria

 Marketers increasingly face challenges in trying to understand the decision-making processes and behaviours of those consumers located at the Bottom of the Pyramid (BOP). It… (more)

Subjects/Keywords: UCTD; Consumer behaviour; Marketing; Packaging; Brand experience

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

author], [. (2011). Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience . (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-07232011-131708/

Chicago Manual of Style (16th Edition):

author], [No. “Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience .” 2011. Masters Thesis, University of Pretoria. Accessed January 23, 2020. http://upetd.up.ac.za/thesis/available/etd-07232011-131708/.

MLA Handbook (7th Edition):

author], [No. “Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience .” 2011. Web. 23 Jan 2020.

Vancouver:

author] [. Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience . [Internet] [Masters thesis]. University of Pretoria; 2011. [cited 2020 Jan 23]. Available from: http://upetd.up.ac.za/thesis/available/etd-07232011-131708/.

Council of Science Editors:

author] [. Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience . [Masters Thesis]. University of Pretoria; 2011. Available from: http://upetd.up.ac.za/thesis/available/etd-07232011-131708/


Boston College

9. Farina, Tatiana Mercier Querido. Essays in Consumer Behavior.

Degree: PhD, Economics, 2012, Boston College

 My doctoral dissertation consists of three essays on consumer behavior. The first chapter studies demand for experience goods. Consumers behave very differently when they do… (more)

Subjects/Keywords: Brand Loyalty; Consumer Behavior; Demand; Experience

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APA (6th Edition):

Farina, T. M. Q. (2012). Essays in Consumer Behavior. (Doctoral Dissertation). Boston College. Retrieved from http://dlib.bc.edu/islandora/object/bc-ir:101669

Chicago Manual of Style (16th Edition):

Farina, Tatiana Mercier Querido. “Essays in Consumer Behavior.” 2012. Doctoral Dissertation, Boston College. Accessed January 23, 2020. http://dlib.bc.edu/islandora/object/bc-ir:101669.

MLA Handbook (7th Edition):

Farina, Tatiana Mercier Querido. “Essays in Consumer Behavior.” 2012. Web. 23 Jan 2020.

Vancouver:

Farina TMQ. Essays in Consumer Behavior. [Internet] [Doctoral dissertation]. Boston College; 2012. [cited 2020 Jan 23]. Available from: http://dlib.bc.edu/islandora/object/bc-ir:101669.

Council of Science Editors:

Farina TMQ. Essays in Consumer Behavior. [Doctoral Dissertation]. Boston College; 2012. Available from: http://dlib.bc.edu/islandora/object/bc-ir:101669


Delft University of Technology

10. Roode, H. Designing a fitting room experience for a fashion retailer:.

Degree: 2016, Delft University of Technology

 This graduation project is done in collaboration with the fashion retailer Suitsupply. This assignment is based on the implementation of RFID technology in the stores.… (more)

Subjects/Keywords: brand experience; retail; rfid; customer journey; omnichannel

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APA (6th Edition):

Roode, H. (2016). Designing a fitting room experience for a fashion retailer:. (Masters Thesis). Delft University of Technology. Retrieved from http://resolver.tudelft.nl/uuid:419c0f62-beb8-4277-85a3-45378af43695

Chicago Manual of Style (16th Edition):

Roode, H. “Designing a fitting room experience for a fashion retailer:.” 2016. Masters Thesis, Delft University of Technology. Accessed January 23, 2020. http://resolver.tudelft.nl/uuid:419c0f62-beb8-4277-85a3-45378af43695.

MLA Handbook (7th Edition):

Roode, H. “Designing a fitting room experience for a fashion retailer:.” 2016. Web. 23 Jan 2020.

Vancouver:

Roode H. Designing a fitting room experience for a fashion retailer:. [Internet] [Masters thesis]. Delft University of Technology; 2016. [cited 2020 Jan 23]. Available from: http://resolver.tudelft.nl/uuid:419c0f62-beb8-4277-85a3-45378af43695.

Council of Science Editors:

Roode H. Designing a fitting room experience for a fashion retailer:. [Masters Thesis]. Delft University of Technology; 2016. Available from: http://resolver.tudelft.nl/uuid:419c0f62-beb8-4277-85a3-45378af43695


Halmstad University

11. Bergström, Axel. Låt oss underhålla kunderna tillsammans! : Hur företag kan utnyttja partnership i sitt arbete medexperience marketing.

Degree: Business and Engineering (SET), 2011, Halmstad University

  Titel: Låt oss underhålla kunderna tillsammans! – Hur företag kan utnyttja partnerships i sittarbete med experience marketing Författare: Axel Bergström och Johan Malmsten Handledare:… (more)

Subjects/Keywords: Experience marketing; partnership; upplevelsemarknadsföring; brand advocate

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APA (6th Edition):

Bergström, A. (2011). Låt oss underhålla kunderna tillsammans! : Hur företag kan utnyttja partnership i sitt arbete medexperience marketing. (Thesis). Halmstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-16479

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Bergström, Axel. “Låt oss underhålla kunderna tillsammans! : Hur företag kan utnyttja partnership i sitt arbete medexperience marketing.” 2011. Thesis, Halmstad University. Accessed January 23, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-16479.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Bergström, Axel. “Låt oss underhålla kunderna tillsammans! : Hur företag kan utnyttja partnership i sitt arbete medexperience marketing.” 2011. Web. 23 Jan 2020.

Vancouver:

Bergström A. Låt oss underhålla kunderna tillsammans! : Hur företag kan utnyttja partnership i sitt arbete medexperience marketing. [Internet] [Thesis]. Halmstad University; 2011. [cited 2020 Jan 23]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-16479.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Bergström A. Låt oss underhålla kunderna tillsammans! : Hur företag kan utnyttja partnership i sitt arbete medexperience marketing. [Thesis]. Halmstad University; 2011. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-16479

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Humboldt State University

12. Cunha, Steven. Brand experience as mediator between centrality of visual product aesthetics and loyalty.

Degree: 2014, Humboldt State University

 This paper explores the concept of brand experience as a mediator between the individual difference variable centrality of visual product aesthetics (CVPA) and brand loyalty.… (more)

Subjects/Keywords: Brand experience; Brand satisfaction; Brand loyalty; Individual difference variable; Visual product aesthetics

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APA (6th Edition):

Cunha, S. (2014). Brand experience as mediator between centrality of visual product aesthetics and loyalty. (Thesis). Humboldt State University. Retrieved from http://hdl.handle.net/10211.3/123933

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Cunha, Steven. “Brand experience as mediator between centrality of visual product aesthetics and loyalty.” 2014. Thesis, Humboldt State University. Accessed January 23, 2020. http://hdl.handle.net/10211.3/123933.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Cunha, Steven. “Brand experience as mediator between centrality of visual product aesthetics and loyalty.” 2014. Web. 23 Jan 2020.

Vancouver:

Cunha S. Brand experience as mediator between centrality of visual product aesthetics and loyalty. [Internet] [Thesis]. Humboldt State University; 2014. [cited 2020 Jan 23]. Available from: http://hdl.handle.net/10211.3/123933.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Cunha S. Brand experience as mediator between centrality of visual product aesthetics and loyalty. [Thesis]. Humboldt State University; 2014. Available from: http://hdl.handle.net/10211.3/123933

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Pretoria

13. Mkhize, Londiwe. The role of self concept in understanding brand experience, brand attachment and brand loyalty in the consumption of premium clothing brands.

Degree: Gordon Institute of Business Science (GIBS), 2011, University of Pretoria

 The foremost argument of this research is that self concept is of fundamental influence in the choices consumers make when purchasing luxury clothing brands. The… (more)

Subjects/Keywords: UCTD; Consuming; Brand loyalty; Luxury brands; Brand experience; Self concept

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APA (6th Edition):

Mkhize, L. (2011). The role of self concept in understanding brand experience, brand attachment and brand loyalty in the consumption of premium clothing brands. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/24702

Chicago Manual of Style (16th Edition):

Mkhize, Londiwe. “The role of self concept in understanding brand experience, brand attachment and brand loyalty in the consumption of premium clothing brands.” 2011. Masters Thesis, University of Pretoria. Accessed January 23, 2020. http://hdl.handle.net/2263/24702.

MLA Handbook (7th Edition):

Mkhize, Londiwe. “The role of self concept in understanding brand experience, brand attachment and brand loyalty in the consumption of premium clothing brands.” 2011. Web. 23 Jan 2020.

Vancouver:

Mkhize L. The role of self concept in understanding brand experience, brand attachment and brand loyalty in the consumption of premium clothing brands. [Internet] [Masters thesis]. University of Pretoria; 2011. [cited 2020 Jan 23]. Available from: http://hdl.handle.net/2263/24702.

Council of Science Editors:

Mkhize L. The role of self concept in understanding brand experience, brand attachment and brand loyalty in the consumption of premium clothing brands. [Masters Thesis]. University of Pretoria; 2011. Available from: http://hdl.handle.net/2263/24702


University of Pretoria

14. [No author]. The role of self concept in understanding brand experience, brand attachment and brand loyalty in the consumption of premium clothing brands .

Degree: 2011, University of Pretoria

 The foremost argument of this research is that self concept is of fundamental influence in the choices consumers make when purchasing luxury clothing brands. The… (more)

Subjects/Keywords: UCTD; Consuming; Brand loyalty; Luxury brands; Brand experience; Self concept

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

author], [. (2011). The role of self concept in understanding brand experience, brand attachment and brand loyalty in the consumption of premium clothing brands . (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-05152011-143215/

Chicago Manual of Style (16th Edition):

author], [No. “The role of self concept in understanding brand experience, brand attachment and brand loyalty in the consumption of premium clothing brands .” 2011. Masters Thesis, University of Pretoria. Accessed January 23, 2020. http://upetd.up.ac.za/thesis/available/etd-05152011-143215/.

MLA Handbook (7th Edition):

author], [No. “The role of self concept in understanding brand experience, brand attachment and brand loyalty in the consumption of premium clothing brands .” 2011. Web. 23 Jan 2020.

Vancouver:

author] [. The role of self concept in understanding brand experience, brand attachment and brand loyalty in the consumption of premium clothing brands . [Internet] [Masters thesis]. University of Pretoria; 2011. [cited 2020 Jan 23]. Available from: http://upetd.up.ac.za/thesis/available/etd-05152011-143215/.

Council of Science Editors:

author] [. The role of self concept in understanding brand experience, brand attachment and brand loyalty in the consumption of premium clothing brands . [Masters Thesis]. University of Pretoria; 2011. Available from: http://upetd.up.ac.za/thesis/available/etd-05152011-143215/


Linnaeus University

15. Sheri, Sindi. Video Brand Storytelling, The Rise of Content Marketing : A qualitative study exploring the antecedents of brand perceptions.

Degree: Marketing, 2017, Linnaeus University

  Purpose: The purpose of this study is to explore video brand storytelling’s affect on the antecedents of brand perceptions. Design/Methodology/Approach: This study has a… (more)

Subjects/Keywords: video brand storytelling; brand perceptions; antecedents; emotions; brand information; consumer-brand relationship; brand meaning; brand experience; brand-story connection; qualitative.; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Sheri, S. (2017). Video Brand Storytelling, The Rise of Content Marketing : A qualitative study exploring the antecedents of brand perceptions. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-69395

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Sheri, Sindi. “Video Brand Storytelling, The Rise of Content Marketing : A qualitative study exploring the antecedents of brand perceptions.” 2017. Thesis, Linnaeus University. Accessed January 23, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-69395.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Sheri, Sindi. “Video Brand Storytelling, The Rise of Content Marketing : A qualitative study exploring the antecedents of brand perceptions.” 2017. Web. 23 Jan 2020.

Vancouver:

Sheri S. Video Brand Storytelling, The Rise of Content Marketing : A qualitative study exploring the antecedents of brand perceptions. [Internet] [Thesis]. Linnaeus University; 2017. [cited 2020 Jan 23]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-69395.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sheri S. Video Brand Storytelling, The Rise of Content Marketing : A qualitative study exploring the antecedents of brand perceptions. [Thesis]. Linnaeus University; 2017. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-69395

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Brunel University

16. Zafir, Haneen Osama. The impact of customers' experience of quality on brand loyalty : a study of health and diet online communities.

Degree: PhD, 2016, Brunel University

 Consumer experience plays an increasingly significant role in influencing the success of most businesses. The concept of ‘consumer experience’ has become an important area of… (more)

Subjects/Keywords: 658.8; Pragmatic or utilitarian experience; Hedonic or enjoyment experience; Usability experience; Sociability experience; Overall quality experience and brand loyalty

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Zafir, H. O. (2016). The impact of customers' experience of quality on brand loyalty : a study of health and diet online communities. (Doctoral Dissertation). Brunel University. Retrieved from http://bura.brunel.ac.uk/handle/2438/13721 ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.701933

Chicago Manual of Style (16th Edition):

Zafir, Haneen Osama. “The impact of customers' experience of quality on brand loyalty : a study of health and diet online communities.” 2016. Doctoral Dissertation, Brunel University. Accessed January 23, 2020. http://bura.brunel.ac.uk/handle/2438/13721 ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.701933.

MLA Handbook (7th Edition):

Zafir, Haneen Osama. “The impact of customers' experience of quality on brand loyalty : a study of health and diet online communities.” 2016. Web. 23 Jan 2020.

Vancouver:

Zafir HO. The impact of customers' experience of quality on brand loyalty : a study of health and diet online communities. [Internet] [Doctoral dissertation]. Brunel University; 2016. [cited 2020 Jan 23]. Available from: http://bura.brunel.ac.uk/handle/2438/13721 ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.701933.

Council of Science Editors:

Zafir HO. The impact of customers' experience of quality on brand loyalty : a study of health and diet online communities. [Doctoral Dissertation]. Brunel University; 2016. Available from: http://bura.brunel.ac.uk/handle/2438/13721 ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.701933


University of Manchester

17. Street, Gemma Louise. The role of curation in the design and development of brand experience in the luxury retail environment.

Degree: Thesis (D.B.A.), 2016, University of Manchester

 This thesis explores the role of curation in the design and development of brand experience in the luxury retail environment. Three research objectives seek firstly,… (more)

Subjects/Keywords: 658.8; Curation; Luxury Brand Experience; Luxury Retail Curation; Retail Curation; Role of Curation; Brand Experience; Design and Development of Brand Experience; Luxury Retail Strategy; Luxury Retail

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Street, G. L. (2016). The role of curation in the design and development of brand experience in the luxury retail environment. (Doctoral Dissertation). University of Manchester. Retrieved from https://www.research.manchester.ac.uk/portal/en/theses/the-role-of-curation-in-the-design-and-development-of-brand-experience-in-the-luxury-retail-environment(9f1d44c4-a9c6-4996-a45b-c573e3a1141d).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.680045

Chicago Manual of Style (16th Edition):

Street, Gemma Louise. “The role of curation in the design and development of brand experience in the luxury retail environment.” 2016. Doctoral Dissertation, University of Manchester. Accessed January 23, 2020. https://www.research.manchester.ac.uk/portal/en/theses/the-role-of-curation-in-the-design-and-development-of-brand-experience-in-the-luxury-retail-environment(9f1d44c4-a9c6-4996-a45b-c573e3a1141d).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.680045.

MLA Handbook (7th Edition):

Street, Gemma Louise. “The role of curation in the design and development of brand experience in the luxury retail environment.” 2016. Web. 23 Jan 2020.

Vancouver:

Street GL. The role of curation in the design and development of brand experience in the luxury retail environment. [Internet] [Doctoral dissertation]. University of Manchester; 2016. [cited 2020 Jan 23]. Available from: https://www.research.manchester.ac.uk/portal/en/theses/the-role-of-curation-in-the-design-and-development-of-brand-experience-in-the-luxury-retail-environment(9f1d44c4-a9c6-4996-a45b-c573e3a1141d).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.680045.

Council of Science Editors:

Street GL. The role of curation in the design and development of brand experience in the luxury retail environment. [Doctoral Dissertation]. University of Manchester; 2016. Available from: https://www.research.manchester.ac.uk/portal/en/theses/the-role-of-curation-in-the-design-and-development-of-brand-experience-in-the-luxury-retail-environment(9f1d44c4-a9c6-4996-a45b-c573e3a1141d).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.680045


University of Manchester

18. Street, Gemma Louise. The Role of Curation in the Design and Development of Brand Experience in the Luxury Retail Environment.

Degree: 2016, University of Manchester

 AbstractGemma Street, Doctor of Business Administration, “The Role of Curation in the Design and Development of Brand Experience in the Luxury Retail Environment”, The University… (more)

Subjects/Keywords: Curation; Luxury Brand Experience; Luxury Retail Curation; Retail Curation; Role of Curation; Brand Experience; Design and Development of Brand Experience; Luxury Retail Strategy; Luxury Retail

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Street, G. L. (2016). The Role of Curation in the Design and Development of Brand Experience in the Luxury Retail Environment. (Doctoral Dissertation). University of Manchester. Retrieved from http://www.manchester.ac.uk/escholar/uk-ac-man-scw:296752

Chicago Manual of Style (16th Edition):

Street, Gemma Louise. “The Role of Curation in the Design and Development of Brand Experience in the Luxury Retail Environment.” 2016. Doctoral Dissertation, University of Manchester. Accessed January 23, 2020. http://www.manchester.ac.uk/escholar/uk-ac-man-scw:296752.

MLA Handbook (7th Edition):

Street, Gemma Louise. “The Role of Curation in the Design and Development of Brand Experience in the Luxury Retail Environment.” 2016. Web. 23 Jan 2020.

Vancouver:

Street GL. The Role of Curation in the Design and Development of Brand Experience in the Luxury Retail Environment. [Internet] [Doctoral dissertation]. University of Manchester; 2016. [cited 2020 Jan 23]. Available from: http://www.manchester.ac.uk/escholar/uk-ac-man-scw:296752.

Council of Science Editors:

Street GL. The Role of Curation in the Design and Development of Brand Experience in the Luxury Retail Environment. [Doctoral Dissertation]. University of Manchester; 2016. Available from: http://www.manchester.ac.uk/escholar/uk-ac-man-scw:296752


Open Universiteit Nederland

19. Schep, GJ. Everybody loves Disney.

Degree: 2017, Open Universiteit Nederland

 Literature on brand love has mainly focused on its conceptualisation rather than its antecedents. Garg et al. (2016) have applied social exchange theory to the… (more)

Subjects/Keywords: brand love; consumer-object love; social exchange theory; brand’s liking for consumers; respect; brand experience

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APA (6th Edition):

Schep, G. (2017). Everybody loves Disney. (Masters Thesis). Open Universiteit Nederland. Retrieved from http://hdl.handle.net/1820/8034

Chicago Manual of Style (16th Edition):

Schep, GJ. “Everybody loves Disney. ” 2017. Masters Thesis, Open Universiteit Nederland. Accessed January 23, 2020. http://hdl.handle.net/1820/8034.

MLA Handbook (7th Edition):

Schep, GJ. “Everybody loves Disney. ” 2017. Web. 23 Jan 2020.

Vancouver:

Schep G. Everybody loves Disney. [Internet] [Masters thesis]. Open Universiteit Nederland; 2017. [cited 2020 Jan 23]. Available from: http://hdl.handle.net/1820/8034.

Council of Science Editors:

Schep G. Everybody loves Disney. [Masters Thesis]. Open Universiteit Nederland; 2017. Available from: http://hdl.handle.net/1820/8034

20. Silva, Mário Guilherme Santos da. The impact of youtube brand’s channels on brand related attitudes: affective commitment, affective brand loyalty and purchase intention.

Degree: 2013, RCAAP

Hoje em dia, os sites de social media marcam presença no dia-a-dia das pessoas. O Facebook, Twitter e YouTube representam as plataformas mais globalizadas de… (more)

Subjects/Keywords: YouTube; Social media; Atitudes relacionadas com a marca; Experiência de marca; Brand attitudes; Brand experience

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Silva, M. G. S. d. (2013). The impact of youtube brand’s channels on brand related attitudes: affective commitment, affective brand loyalty and purchase intention. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/7086

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Silva, Mário Guilherme Santos da. “The impact of youtube brand’s channels on brand related attitudes: affective commitment, affective brand loyalty and purchase intention.” 2013. Thesis, RCAAP. Accessed January 23, 2020. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/7086.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Silva, Mário Guilherme Santos da. “The impact of youtube brand’s channels on brand related attitudes: affective commitment, affective brand loyalty and purchase intention.” 2013. Web. 23 Jan 2020.

Vancouver:

Silva MGSd. The impact of youtube brand’s channels on brand related attitudes: affective commitment, affective brand loyalty and purchase intention. [Internet] [Thesis]. RCAAP; 2013. [cited 2020 Jan 23]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/7086.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Silva MGSd. The impact of youtube brand’s channels on brand related attitudes: affective commitment, affective brand loyalty and purchase intention. [Thesis]. RCAAP; 2013. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/7086

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Université de Sherbrooke

21. Trudeau Hamidi, Sabrina. The journey from brand's social currency to superior customer-brand relationships : the intermediary roles of experiential and transformational benefits .

Degree: 2015, Université de Sherbrooke

 The rise in the popularity of digital communication and social media platforms has increased the speed of information exchange among customers, and enabled them to… (more)

Subjects/Keywords: Brand's social value; Brand's social currency; Cosmetic; Transformation; Brand experience; Customer-brand relationships; Experiential marketing; Transformative experience

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Trudeau Hamidi, S. (2015). The journey from brand's social currency to superior customer-brand relationships : the intermediary roles of experiential and transformational benefits . (Masters Thesis). Université de Sherbrooke. Retrieved from http://hdl.handle.net/11143/6773

Chicago Manual of Style (16th Edition):

Trudeau Hamidi, Sabrina. “The journey from brand's social currency to superior customer-brand relationships : the intermediary roles of experiential and transformational benefits .” 2015. Masters Thesis, Université de Sherbrooke. Accessed January 23, 2020. http://hdl.handle.net/11143/6773.

MLA Handbook (7th Edition):

Trudeau Hamidi, Sabrina. “The journey from brand's social currency to superior customer-brand relationships : the intermediary roles of experiential and transformational benefits .” 2015. Web. 23 Jan 2020.

Vancouver:

Trudeau Hamidi S. The journey from brand's social currency to superior customer-brand relationships : the intermediary roles of experiential and transformational benefits . [Internet] [Masters thesis]. Université de Sherbrooke; 2015. [cited 2020 Jan 23]. Available from: http://hdl.handle.net/11143/6773.

Council of Science Editors:

Trudeau Hamidi S. The journey from brand's social currency to superior customer-brand relationships : the intermediary roles of experiential and transformational benefits . [Masters Thesis]. Université de Sherbrooke; 2015. Available from: http://hdl.handle.net/11143/6773


Università Cattolica del Sacro Cuore

22. SOLERIO, CHIARA. LE VERE ESPERIENZE DI MARCA. UNA RICERCA EMPIRICA.

Degree: 2015, Università Cattolica del Sacro Cuore

Questo studio esamina come un'esperienza di marca possa essere definita tale. La rilevanza del tema inerisce a due dimensioni. Da un lato, l’attuale letteratura di… (more)

Subjects/Keywords: SECS-P/08: ECONOMIA E GESTIONE DELLE IMPRESE; Brand experience, Postmodernism, Brand value, Customer identity, Branding, Experience, Thununiversum

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APA (6th Edition):

SOLERIO, C. (2015). LE VERE ESPERIENZE DI MARCA. UNA RICERCA EMPIRICA. (Doctoral Dissertation). Università Cattolica del Sacro Cuore. Retrieved from http://hdl.handle.net/10280/6048

Chicago Manual of Style (16th Edition):

SOLERIO, CHIARA. “LE VERE ESPERIENZE DI MARCA. UNA RICERCA EMPIRICA.” 2015. Doctoral Dissertation, Università Cattolica del Sacro Cuore. Accessed January 23, 2020. http://hdl.handle.net/10280/6048.

MLA Handbook (7th Edition):

SOLERIO, CHIARA. “LE VERE ESPERIENZE DI MARCA. UNA RICERCA EMPIRICA.” 2015. Web. 23 Jan 2020.

Vancouver:

SOLERIO C. LE VERE ESPERIENZE DI MARCA. UNA RICERCA EMPIRICA. [Internet] [Doctoral dissertation]. Università Cattolica del Sacro Cuore; 2015. [cited 2020 Jan 23]. Available from: http://hdl.handle.net/10280/6048.

Council of Science Editors:

SOLERIO C. LE VERE ESPERIENZE DI MARCA. UNA RICERCA EMPIRICA. [Doctoral Dissertation]. Università Cattolica del Sacro Cuore; 2015. Available from: http://hdl.handle.net/10280/6048


Delft University of Technology

23. Van den Boom, J.B.H. Telling the brand story: Taking potential consumers and retailers on tour:.

Degree: 2012, Delft University of Technology

 Online Platform For Ontour, a clothing brand situated in Eindhoven, an online platform has been designed. The platform acts as a pivot for the brand(more)

Subjects/Keywords: branding; clothing; brand identity versus perceived brand image; brand experience; touchpoint orchestration; service; online; platform; Ontour

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APA (6th Edition):

Van den Boom, J. B. H. (2012). Telling the brand story: Taking potential consumers and retailers on tour:. (Masters Thesis). Delft University of Technology. Retrieved from http://resolver.tudelft.nl/uuid:b4384ae7-73a3-43f1-8ad2-e23633b0046c

Chicago Manual of Style (16th Edition):

Van den Boom, J B H. “Telling the brand story: Taking potential consumers and retailers on tour:.” 2012. Masters Thesis, Delft University of Technology. Accessed January 23, 2020. http://resolver.tudelft.nl/uuid:b4384ae7-73a3-43f1-8ad2-e23633b0046c.

MLA Handbook (7th Edition):

Van den Boom, J B H. “Telling the brand story: Taking potential consumers and retailers on tour:.” 2012. Web. 23 Jan 2020.

Vancouver:

Van den Boom JBH. Telling the brand story: Taking potential consumers and retailers on tour:. [Internet] [Masters thesis]. Delft University of Technology; 2012. [cited 2020 Jan 23]. Available from: http://resolver.tudelft.nl/uuid:b4384ae7-73a3-43f1-8ad2-e23633b0046c.

Council of Science Editors:

Van den Boom JBH. Telling the brand story: Taking potential consumers and retailers on tour:. [Masters Thesis]. Delft University of Technology; 2012. Available from: http://resolver.tudelft.nl/uuid:b4384ae7-73a3-43f1-8ad2-e23633b0046c


Linnaeus University

24. Johansson, Anton; Chiweshe, Isabela. It is a Win-Win Situation. : A quantitative study about the effects of perceived co-creation benefits on customer-based brand equity (CBBE).

Degree: Marketing, 2019, Linnaeus University

  Background: Brand managers are always trying to find ways to increase brand profitability and creating a stronger competitive advantage. Part of the marketing activities… (more)

Subjects/Keywords: co-creation; online co-creation; customer-based brand equity; brand loyalty; brand experience; customer participation; Economics and Business; Ekonomi och näringsliv

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APA (6th Edition):

Johansson, Anton; Chiweshe, I. (2019). It is a Win-Win Situation. : A quantitative study about the effects of perceived co-creation benefits on customer-based brand equity (CBBE). (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85333

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Johansson, Anton; Chiweshe, Isabela. “It is a Win-Win Situation. : A quantitative study about the effects of perceived co-creation benefits on customer-based brand equity (CBBE).” 2019. Thesis, Linnaeus University. Accessed January 23, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85333.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Johansson, Anton; Chiweshe, Isabela. “It is a Win-Win Situation. : A quantitative study about the effects of perceived co-creation benefits on customer-based brand equity (CBBE).” 2019. Web. 23 Jan 2020.

Vancouver:

Johansson, Anton; Chiweshe I. It is a Win-Win Situation. : A quantitative study about the effects of perceived co-creation benefits on customer-based brand equity (CBBE). [Internet] [Thesis]. Linnaeus University; 2019. [cited 2020 Jan 23]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85333.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Johansson, Anton; Chiweshe I. It is a Win-Win Situation. : A quantitative study about the effects of perceived co-creation benefits on customer-based brand equity (CBBE). [Thesis]. Linnaeus University; 2019. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85333

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Universidade Nova

25. Machala, Agnieszka. Use of multi-sensory marketing techniques and its influence on brand experience in retail and HORECA sector.

Degree: 2014, Universidade Nova

Double degree. A Work Project presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA- School of… (more)

Subjects/Keywords: Multisensory marketing; Brand image; In-store experience; Product and service perception

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APA (6th Edition):

Machala, A. (2014). Use of multi-sensory marketing techniques and its influence on brand experience in retail and HORECA sector. (Thesis). Universidade Nova. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/14915

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Machala, Agnieszka. “Use of multi-sensory marketing techniques and its influence on brand experience in retail and HORECA sector.” 2014. Thesis, Universidade Nova. Accessed January 23, 2020. https://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/14915.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Machala, Agnieszka. “Use of multi-sensory marketing techniques and its influence on brand experience in retail and HORECA sector.” 2014. Web. 23 Jan 2020.

Vancouver:

Machala A. Use of multi-sensory marketing techniques and its influence on brand experience in retail and HORECA sector. [Internet] [Thesis]. Universidade Nova; 2014. [cited 2020 Jan 23]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/14915.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Machala A. Use of multi-sensory marketing techniques and its influence on brand experience in retail and HORECA sector. [Thesis]. Universidade Nova; 2014. Available from: https://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/14915

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

26. Yu, Shih-hsiung. A Study on Operation Model of Teppanyaki Market- A Case of Restaurant Cardial.

Degree: Master, EMBA, 2017, NSYSU

 The research of the topic for this paper will focus on Cardial Restaurant as the research target. We will investigate how Cardial Restaurant can succeed… (more)

Subjects/Keywords: brand identification; Porterâs theory of competition strategy; Teppanyaki; Restaurant; Customer experience

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APA (6th Edition):

Yu, S. (2017). A Study on Operation Model of Teppanyaki Market- A Case of Restaurant Cardial. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0611117-150434

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Yu, Shih-hsiung. “A Study on Operation Model of Teppanyaki Market- A Case of Restaurant Cardial.” 2017. Thesis, NSYSU. Accessed January 23, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0611117-150434.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Yu, Shih-hsiung. “A Study on Operation Model of Teppanyaki Market- A Case of Restaurant Cardial.” 2017. Web. 23 Jan 2020.

Vancouver:

Yu S. A Study on Operation Model of Teppanyaki Market- A Case of Restaurant Cardial. [Internet] [Thesis]. NSYSU; 2017. [cited 2020 Jan 23]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0611117-150434.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Yu S. A Study on Operation Model of Teppanyaki Market- A Case of Restaurant Cardial. [Thesis]. NSYSU; 2017. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0611117-150434

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Brunel University

27. Rageh Ismail, Ahmed. Investigating British customers' experience to maximize brand loyalty within the context of tourism in Egypt : netnography & structural modelling approach.

Degree: 2010, Brunel University

 The concept of ‘customer experience’ has evolved as an imperative area of study within the marketing discipline. Despite its importance and the positive attention this… (more)

Subjects/Keywords: 381; Customer experience; Brand loyalty; Service quality; Netnography

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APA (6th Edition):

Rageh Ismail, A. (2010). Investigating British customers' experience to maximize brand loyalty within the context of tourism in Egypt : netnography & structural modelling approach. (Doctoral Dissertation). Brunel University. Retrieved from http://bura.brunel.ac.uk/handle/2438/4461 ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.517917

Chicago Manual of Style (16th Edition):

Rageh Ismail, Ahmed. “Investigating British customers' experience to maximize brand loyalty within the context of tourism in Egypt : netnography & structural modelling approach.” 2010. Doctoral Dissertation, Brunel University. Accessed January 23, 2020. http://bura.brunel.ac.uk/handle/2438/4461 ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.517917.

MLA Handbook (7th Edition):

Rageh Ismail, Ahmed. “Investigating British customers' experience to maximize brand loyalty within the context of tourism in Egypt : netnography & structural modelling approach.” 2010. Web. 23 Jan 2020.

Vancouver:

Rageh Ismail A. Investigating British customers' experience to maximize brand loyalty within the context of tourism in Egypt : netnography & structural modelling approach. [Internet] [Doctoral dissertation]. Brunel University; 2010. [cited 2020 Jan 23]. Available from: http://bura.brunel.ac.uk/handle/2438/4461 ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.517917.

Council of Science Editors:

Rageh Ismail A. Investigating British customers' experience to maximize brand loyalty within the context of tourism in Egypt : netnography & structural modelling approach. [Doctoral Dissertation]. Brunel University; 2010. Available from: http://bura.brunel.ac.uk/handle/2438/4461 ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.517917


Brunel University

28. Ueacharoenkit, Supawan. Experiential marketing : a consumption of fantasies, feelings and fun : an investigation of the relationship between brand experience and loyalty within the context of the luxury cosmetics sector in Thailand.

Degree: 2013, Brunel University

 The concept of ‘brand experience’ has evolved as an essential area of study within the brand management and marketing discipline. Despite the importance of (and… (more)

Subjects/Keywords: 338.7; Cosmetic; Thailand; Consumer loyalty; Brand experience; Experiential marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ueacharoenkit, S. (2013). Experiential marketing : a consumption of fantasies, feelings and fun : an investigation of the relationship between brand experience and loyalty within the context of the luxury cosmetics sector in Thailand. (Doctoral Dissertation). Brunel University. Retrieved from http://bura.brunel.ac.uk/handle/2438/7535 ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.575669

Chicago Manual of Style (16th Edition):

Ueacharoenkit, Supawan. “Experiential marketing : a consumption of fantasies, feelings and fun : an investigation of the relationship between brand experience and loyalty within the context of the luxury cosmetics sector in Thailand.” 2013. Doctoral Dissertation, Brunel University. Accessed January 23, 2020. http://bura.brunel.ac.uk/handle/2438/7535 ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.575669.

MLA Handbook (7th Edition):

Ueacharoenkit, Supawan. “Experiential marketing : a consumption of fantasies, feelings and fun : an investigation of the relationship between brand experience and loyalty within the context of the luxury cosmetics sector in Thailand.” 2013. Web. 23 Jan 2020.

Vancouver:

Ueacharoenkit S. Experiential marketing : a consumption of fantasies, feelings and fun : an investigation of the relationship between brand experience and loyalty within the context of the luxury cosmetics sector in Thailand. [Internet] [Doctoral dissertation]. Brunel University; 2013. [cited 2020 Jan 23]. Available from: http://bura.brunel.ac.uk/handle/2438/7535 ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.575669.

Council of Science Editors:

Ueacharoenkit S. Experiential marketing : a consumption of fantasies, feelings and fun : an investigation of the relationship between brand experience and loyalty within the context of the luxury cosmetics sector in Thailand. [Doctoral Dissertation]. Brunel University; 2013. Available from: http://bura.brunel.ac.uk/handle/2438/7535 ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.575669


NSYSU

29. Fu, Cong-Mao. Relationship among Experience marketing, brand image and purchase intention- ASUS exhibition as an example.

Degree: Master, Business Management, 2011, NSYSU

 Marketing and brand are that recent activities by enterprises can be seen the company create value through two major tools in the future. Schmitt (1999)… (more)

Subjects/Keywords: MICE; purchase habits; purchase intention; experience marketing; brand image

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Fu, C. (2011). Relationship among Experience marketing, brand image and purchase intention- ASUS exhibition as an example. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0627111-110423

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Fu, Cong-Mao. “Relationship among Experience marketing, brand image and purchase intention- ASUS exhibition as an example.” 2011. Thesis, NSYSU. Accessed January 23, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0627111-110423.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Fu, Cong-Mao. “Relationship among Experience marketing, brand image and purchase intention- ASUS exhibition as an example.” 2011. Web. 23 Jan 2020.

Vancouver:

Fu C. Relationship among Experience marketing, brand image and purchase intention- ASUS exhibition as an example. [Internet] [Thesis]. NSYSU; 2011. [cited 2020 Jan 23]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0627111-110423.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Fu C. Relationship among Experience marketing, brand image and purchase intention- ASUS exhibition as an example. [Thesis]. NSYSU; 2011. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0627111-110423

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Delft University of Technology

30. Tseng, K.L. Overture: A strategy for de Doelen to integrate classical music experiences to Young Rotterdammers’ lives as the musical centre of Rotterdam:.

Degree: 2015, Delft University of Technology

 The project is aiming at setting a strategy to realize “how de Doelen can be the musical culture centre of Rotterdam and build its reputation”… (more)

Subjects/Keywords: de Doelen; Brand driven innovation; Rotterdam; Classical music experience; Lifestyle research

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Tseng, K. L. (2015). Overture: A strategy for de Doelen to integrate classical music experiences to Young Rotterdammers’ lives as the musical centre of Rotterdam:. (Masters Thesis). Delft University of Technology. Retrieved from http://resolver.tudelft.nl/uuid:39735538-9c8a-4517-bbff-9101134b274f

Chicago Manual of Style (16th Edition):

Tseng, K L. “Overture: A strategy for de Doelen to integrate classical music experiences to Young Rotterdammers’ lives as the musical centre of Rotterdam:.” 2015. Masters Thesis, Delft University of Technology. Accessed January 23, 2020. http://resolver.tudelft.nl/uuid:39735538-9c8a-4517-bbff-9101134b274f.

MLA Handbook (7th Edition):

Tseng, K L. “Overture: A strategy for de Doelen to integrate classical music experiences to Young Rotterdammers’ lives as the musical centre of Rotterdam:.” 2015. Web. 23 Jan 2020.

Vancouver:

Tseng KL. Overture: A strategy for de Doelen to integrate classical music experiences to Young Rotterdammers’ lives as the musical centre of Rotterdam:. [Internet] [Masters thesis]. Delft University of Technology; 2015. [cited 2020 Jan 23]. Available from: http://resolver.tudelft.nl/uuid:39735538-9c8a-4517-bbff-9101134b274f.

Council of Science Editors:

Tseng KL. Overture: A strategy for de Doelen to integrate classical music experiences to Young Rotterdammers’ lives as the musical centre of Rotterdam:. [Masters Thesis]. Delft University of Technology; 2015. Available from: http://resolver.tudelft.nl/uuid:39735538-9c8a-4517-bbff-9101134b274f

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