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You searched for subject:(Brand choice Thailand ). Showing records 1 – 30 of 9995 total matches.

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University of KwaZulu-Natal

1. [No author]. The importance of branding fast moving consumer goods in retail chain stores : consumers and marketers perceptions in South Africa.

Degree: Management studies, 2007, University of KwaZulu-Natal

 This investigation probes the perceptions of consumers as well as marketers with regard to the branding of fast moving consumer goods in South African retail… (more)

Subjects/Keywords: Brand choice.; Brand name products.; Management studies.

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APA (6th Edition):

author], [. (2007). The importance of branding fast moving consumer goods in retail chain stores : consumers and marketers perceptions in South Africa. (Thesis). University of KwaZulu-Natal. Retrieved from http://hdl.handle.net/10413/1044

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

author], [No. “The importance of branding fast moving consumer goods in retail chain stores : consumers and marketers perceptions in South Africa. ” 2007. Thesis, University of KwaZulu-Natal. Accessed December 12, 2019. http://hdl.handle.net/10413/1044.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

author], [No. “The importance of branding fast moving consumer goods in retail chain stores : consumers and marketers perceptions in South Africa. ” 2007. Web. 12 Dec 2019.

Vancouver:

author] [. The importance of branding fast moving consumer goods in retail chain stores : consumers and marketers perceptions in South Africa. [Internet] [Thesis]. University of KwaZulu-Natal; 2007. [cited 2019 Dec 12]. Available from: http://hdl.handle.net/10413/1044.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

author] [. The importance of branding fast moving consumer goods in retail chain stores : consumers and marketers perceptions in South Africa. [Thesis]. University of KwaZulu-Natal; 2007. Available from: http://hdl.handle.net/10413/1044

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Stellenbosch University

2. Bucker, Silke. Assessing brand fit using conjoint analysis.

Degree: Business Management, 2010, Stellenbosch University

Thesis (MComm (Business Management)) – University of Stellenbosch, 2010.

ENGLISH ABSTRACT: Many studies have been conducted on the occurrence of brand image transfer, but very few… (more)

Subjects/Keywords: Brand name products; Brand choice; Business Management

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APA (6th Edition):

Bucker, S. (2010). Assessing brand fit using conjoint analysis. (Thesis). Stellenbosch University. Retrieved from http://hdl.handle.net/10019.1/4143

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Bucker, Silke. “Assessing brand fit using conjoint analysis.” 2010. Thesis, Stellenbosch University. Accessed December 12, 2019. http://hdl.handle.net/10019.1/4143.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Bucker, Silke. “Assessing brand fit using conjoint analysis.” 2010. Web. 12 Dec 2019.

Vancouver:

Bucker S. Assessing brand fit using conjoint analysis. [Internet] [Thesis]. Stellenbosch University; 2010. [cited 2019 Dec 12]. Available from: http://hdl.handle.net/10019.1/4143.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Bucker S. Assessing brand fit using conjoint analysis. [Thesis]. Stellenbosch University; 2010. Available from: http://hdl.handle.net/10019.1/4143

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Oregon State University

3. Song, Sarah Sungsook. Building brand equity for unfamiliar Asian brands' entry into global markets.

Degree: PhD, Design and Human Environment, 2013, Oregon State University

 The purpose of this study is to fill a critical gap in brand equity literature by proposing and empirically testing a brand equity process model… (more)

Subjects/Keywords: global; Brand choice  – United States

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APA (6th Edition):

Song, S. S. (2013). Building brand equity for unfamiliar Asian brands' entry into global markets. (Doctoral Dissertation). Oregon State University. Retrieved from http://hdl.handle.net/1957/38566

Chicago Manual of Style (16th Edition):

Song, Sarah Sungsook. “Building brand equity for unfamiliar Asian brands' entry into global markets.” 2013. Doctoral Dissertation, Oregon State University. Accessed December 12, 2019. http://hdl.handle.net/1957/38566.

MLA Handbook (7th Edition):

Song, Sarah Sungsook. “Building brand equity for unfamiliar Asian brands' entry into global markets.” 2013. Web. 12 Dec 2019.

Vancouver:

Song SS. Building brand equity for unfamiliar Asian brands' entry into global markets. [Internet] [Doctoral dissertation]. Oregon State University; 2013. [cited 2019 Dec 12]. Available from: http://hdl.handle.net/1957/38566.

Council of Science Editors:

Song SS. Building brand equity for unfamiliar Asian brands' entry into global markets. [Doctoral Dissertation]. Oregon State University; 2013. Available from: http://hdl.handle.net/1957/38566


Georgia State University

4. Guillory, Monica D. Perceived Brand Age and Its Influence on Choice.

Degree: PhD, Marketing, 2012, Georgia State University

  Understanding brand age is potentially critical to a brand management program. When a brand begins to be perceived as older, even with the positive… (more)

Subjects/Keywords: Brand Age; Perceived Brand Age; Preferred Brand Age; Branding; Choice

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APA (6th Edition):

Guillory, M. D. (2012). Perceived Brand Age and Its Influence on Choice. (Doctoral Dissertation). Georgia State University. Retrieved from https://scholarworks.gsu.edu/marketing_diss/24

Chicago Manual of Style (16th Edition):

Guillory, Monica D. “Perceived Brand Age and Its Influence on Choice.” 2012. Doctoral Dissertation, Georgia State University. Accessed December 12, 2019. https://scholarworks.gsu.edu/marketing_diss/24.

MLA Handbook (7th Edition):

Guillory, Monica D. “Perceived Brand Age and Its Influence on Choice.” 2012. Web. 12 Dec 2019.

Vancouver:

Guillory MD. Perceived Brand Age and Its Influence on Choice. [Internet] [Doctoral dissertation]. Georgia State University; 2012. [cited 2019 Dec 12]. Available from: https://scholarworks.gsu.edu/marketing_diss/24.

Council of Science Editors:

Guillory MD. Perceived Brand Age and Its Influence on Choice. [Doctoral Dissertation]. Georgia State University; 2012. Available from: https://scholarworks.gsu.edu/marketing_diss/24


University of Hong Kong

5. Chau, Wai-yee, Danny. The branding strategy of car industry in Hong Kong and Thailand.

Degree: MBA, 1996, University of Hong Kong

published_or_final_version

Business Administration

Master

Master of Business Administration

Subjects/Keywords: Consumer behavior - China - Hong Kong.; Brand choice - China - Hong Kong.; Brand choice - Thailand.; Automobile industry and trade - China - Hong Kong.; Automobile industry and trade - Thailand.; Consumer behavior - Thailand.

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APA (6th Edition):

Chau, Wai-yee, D. (1996). The branding strategy of car industry in Hong Kong and Thailand. (Masters Thesis). University of Hong Kong. Retrieved from Chau, W. D. [周偉義]. (1996). The branding strategy of car industry in Hong Kong and Thailand. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126700 ; http://dx.doi.org/10.5353/th_b3126700 ; http://hdl.handle.net/10722/37846

Chicago Manual of Style (16th Edition):

Chau, Wai-yee, Danny. “The branding strategy of car industry in Hong Kong and Thailand.” 1996. Masters Thesis, University of Hong Kong. Accessed December 12, 2019. Chau, W. D. [周偉義]. (1996). The branding strategy of car industry in Hong Kong and Thailand. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126700 ; http://dx.doi.org/10.5353/th_b3126700 ; http://hdl.handle.net/10722/37846.

MLA Handbook (7th Edition):

Chau, Wai-yee, Danny. “The branding strategy of car industry in Hong Kong and Thailand.” 1996. Web. 12 Dec 2019.

Vancouver:

Chau, Wai-yee D. The branding strategy of car industry in Hong Kong and Thailand. [Internet] [Masters thesis]. University of Hong Kong; 1996. [cited 2019 Dec 12]. Available from: Chau, W. D. [周偉義]. (1996). The branding strategy of car industry in Hong Kong and Thailand. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126700 ; http://dx.doi.org/10.5353/th_b3126700 ; http://hdl.handle.net/10722/37846.

Council of Science Editors:

Chau, Wai-yee D. The branding strategy of car industry in Hong Kong and Thailand. [Masters Thesis]. University of Hong Kong; 1996. Available from: Chau, W. D. [周偉義]. (1996). The branding strategy of car industry in Hong Kong and Thailand. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126700 ; http://dx.doi.org/10.5353/th_b3126700 ; http://hdl.handle.net/10722/37846


University of Wollongong

6. Kitsawad, Kamol. An investigation of factors affecting high school student’s choice of university in Thailand.

Degree: PhD, Faculty of Education, 2013, University of Wollongong

  The purpose of the study was to investigate into the factors influencing high school student's choice of university in Thailand with the aims to… (more)

Subjects/Keywords: student choice; higher education; university factors; Thailand

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APA (6th Edition):

Kitsawad, K. (2013). An investigation of factors affecting high school student’s choice of university in Thailand. (Doctoral Dissertation). University of Wollongong. Retrieved from 130304 Educational Administration, Management and Leadership, 130305 Educational Counselling, 160506 Education Policy ; https://ro.uow.edu.au/theses/3779

Chicago Manual of Style (16th Edition):

Kitsawad, Kamol. “An investigation of factors affecting high school student’s choice of university in Thailand.” 2013. Doctoral Dissertation, University of Wollongong. Accessed December 12, 2019. 130304 Educational Administration, Management and Leadership, 130305 Educational Counselling, 160506 Education Policy ; https://ro.uow.edu.au/theses/3779.

MLA Handbook (7th Edition):

Kitsawad, Kamol. “An investigation of factors affecting high school student’s choice of university in Thailand.” 2013. Web. 12 Dec 2019.

Vancouver:

Kitsawad K. An investigation of factors affecting high school student’s choice of university in Thailand. [Internet] [Doctoral dissertation]. University of Wollongong; 2013. [cited 2019 Dec 12]. Available from: 130304 Educational Administration, Management and Leadership, 130305 Educational Counselling, 160506 Education Policy ; https://ro.uow.edu.au/theses/3779.

Council of Science Editors:

Kitsawad K. An investigation of factors affecting high school student’s choice of university in Thailand. [Doctoral Dissertation]. University of Wollongong; 2013. Available from: 130304 Educational Administration, Management and Leadership, 130305 Educational Counselling, 160506 Education Policy ; https://ro.uow.edu.au/theses/3779


University of Western Australia

7. Yang, Jinchao. Beer brand knowledge and its effects in brand preference and brand loyalty : a comparative study of Australian and Chinese young heavy users.

Degree: PhD, 2010, University of Western Australia

[Truncated abstract] The constructs of consumer brand knowledge (BK) and brand equity (BE) were studied in terms of their theoretical bases, their measurement and their… (more)

Subjects/Keywords: Consumer behavior; Consumers' preferences; Consumers; Brand loyalty; Brand name products; Brand choice; Brand knowledge; Brand equity; Cross culture; Beer brand choice; tests of brand loyalty

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APA (6th Edition):

Yang, J. (2010). Beer brand knowledge and its effects in brand preference and brand loyalty : a comparative study of Australian and Chinese young heavy users. (Doctoral Dissertation). University of Western Australia. Retrieved from http://repository.uwa.edu.au/R/-?func=dbin-jump-full&local_base=GEN01-INS01&object_id= ; http://repository.uwa.edu.au:80/R/?func=dbin-jump-full&object_id=30025&local_base=GEN01-INS01

Chicago Manual of Style (16th Edition):

Yang, Jinchao. “Beer brand knowledge and its effects in brand preference and brand loyalty : a comparative study of Australian and Chinese young heavy users.” 2010. Doctoral Dissertation, University of Western Australia. Accessed December 12, 2019. http://repository.uwa.edu.au/R/-?func=dbin-jump-full&local_base=GEN01-INS01&object_id= ; http://repository.uwa.edu.au:80/R/?func=dbin-jump-full&object_id=30025&local_base=GEN01-INS01.

MLA Handbook (7th Edition):

Yang, Jinchao. “Beer brand knowledge and its effects in brand preference and brand loyalty : a comparative study of Australian and Chinese young heavy users.” 2010. Web. 12 Dec 2019.

Vancouver:

Yang J. Beer brand knowledge and its effects in brand preference and brand loyalty : a comparative study of Australian and Chinese young heavy users. [Internet] [Doctoral dissertation]. University of Western Australia; 2010. [cited 2019 Dec 12]. Available from: http://repository.uwa.edu.au/R/-?func=dbin-jump-full&local_base=GEN01-INS01&object_id= ; http://repository.uwa.edu.au:80/R/?func=dbin-jump-full&object_id=30025&local_base=GEN01-INS01.

Council of Science Editors:

Yang J. Beer brand knowledge and its effects in brand preference and brand loyalty : a comparative study of Australian and Chinese young heavy users. [Doctoral Dissertation]. University of Western Australia; 2010. Available from: http://repository.uwa.edu.au/R/-?func=dbin-jump-full&local_base=GEN01-INS01&object_id= ; http://repository.uwa.edu.au:80/R/?func=dbin-jump-full&object_id=30025&local_base=GEN01-INS01


NSYSU

8. Wu, Shu-chen. A Study on the Relationship among School Brand, Parentsâ Educational Attitude and School Choice of Junior High Schools in Kaohsiung City.

Degree: Master, Education, 2011, NSYSU

 This study aims to explore the relationship among school brand, parentsâ educational attitude and school choice of junior high schools in Kaohsiung City. The study… (more)

Subjects/Keywords: school choice; parentsâ educational attitude; school brand

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APA (6th Edition):

Wu, S. (2011). A Study on the Relationship among School Brand, Parentsâ Educational Attitude and School Choice of Junior High Schools in Kaohsiung City. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0726111-150053

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wu, Shu-chen. “A Study on the Relationship among School Brand, Parentsâ Educational Attitude and School Choice of Junior High Schools in Kaohsiung City.” 2011. Thesis, NSYSU. Accessed December 12, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0726111-150053.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wu, Shu-chen. “A Study on the Relationship among School Brand, Parentsâ Educational Attitude and School Choice of Junior High Schools in Kaohsiung City.” 2011. Web. 12 Dec 2019.

Vancouver:

Wu S. A Study on the Relationship among School Brand, Parentsâ Educational Attitude and School Choice of Junior High Schools in Kaohsiung City. [Internet] [Thesis]. NSYSU; 2011. [cited 2019 Dec 12]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0726111-150053.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wu S. A Study on the Relationship among School Brand, Parentsâ Educational Attitude and School Choice of Junior High Schools in Kaohsiung City. [Thesis]. NSYSU; 2011. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0726111-150053

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Johannesburg

9. Van Aswegen, Johannes David. Faktore wat handelsmerklojaliteit ten opsigte van sigarette beïnvloed.

Degree: 2012, University of Johannesburg

M.Comm.

Gegewe die agtergrond en probleemstelling van die studie, kan die doelwitte van die studie sons volg gefonnuleer word: Die eerste doel van die studie… (more)

Subjects/Keywords: Brand choice; Cigarettes - Trademarks; Consumers' preferences

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APA (6th Edition):

Van Aswegen, J. D. (2012). Faktore wat handelsmerklojaliteit ten opsigte van sigarette beïnvloed. (Thesis). University of Johannesburg. Retrieved from http://hdl.handle.net/10210/6396

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Van Aswegen, Johannes David. “Faktore wat handelsmerklojaliteit ten opsigte van sigarette beïnvloed.” 2012. Thesis, University of Johannesburg. Accessed December 12, 2019. http://hdl.handle.net/10210/6396.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Van Aswegen, Johannes David. “Faktore wat handelsmerklojaliteit ten opsigte van sigarette beïnvloed.” 2012. Web. 12 Dec 2019.

Vancouver:

Van Aswegen JD. Faktore wat handelsmerklojaliteit ten opsigte van sigarette beïnvloed. [Internet] [Thesis]. University of Johannesburg; 2012. [cited 2019 Dec 12]. Available from: http://hdl.handle.net/10210/6396.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Van Aswegen JD. Faktore wat handelsmerklojaliteit ten opsigte van sigarette beïnvloed. [Thesis]. University of Johannesburg; 2012. Available from: http://hdl.handle.net/10210/6396

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Western Australia

10. Lambert, Claire. Young children's fast food brand knowledge, preference and equity.

Degree: PhD, 2008, University of Western Australia

Today's children are a multi-billion dollar consumer market that not only has the power to spend their own money but directly influences the spending for… (more)

Subjects/Keywords: Advertising and children; Brand choice; Brand name products; Branding (Marketing); Target marketing; Brand equity; Brand knowledge; Brand preference; Young children

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APA (6th Edition):

Lambert, C. (2008). Young children's fast food brand knowledge, preference and equity. (Doctoral Dissertation). University of Western Australia. Retrieved from http://repository.uwa.edu.au:80/R/?func=dbin-jump-full&object_id=3743&local_base=GEN01-INS01

Chicago Manual of Style (16th Edition):

Lambert, Claire. “Young children's fast food brand knowledge, preference and equity.” 2008. Doctoral Dissertation, University of Western Australia. Accessed December 12, 2019. http://repository.uwa.edu.au:80/R/?func=dbin-jump-full&object_id=3743&local_base=GEN01-INS01.

MLA Handbook (7th Edition):

Lambert, Claire. “Young children's fast food brand knowledge, preference and equity.” 2008. Web. 12 Dec 2019.

Vancouver:

Lambert C. Young children's fast food brand knowledge, preference and equity. [Internet] [Doctoral dissertation]. University of Western Australia; 2008. [cited 2019 Dec 12]. Available from: http://repository.uwa.edu.au:80/R/?func=dbin-jump-full&object_id=3743&local_base=GEN01-INS01.

Council of Science Editors:

Lambert C. Young children's fast food brand knowledge, preference and equity. [Doctoral Dissertation]. University of Western Australia; 2008. Available from: http://repository.uwa.edu.au:80/R/?func=dbin-jump-full&object_id=3743&local_base=GEN01-INS01


Cardiff University

11. Mohaidin, Zurina. Behavioural analytic approach to consumer choice as foraging.

Degree: PhD, 2011, Cardiff University

 Human behaviour can be explained not only through experience and environments but also by incorporating evolutionary explanation. Consumer behaviour could not be understood accurately without… (more)

Subjects/Keywords: 658.8; Evolutionary psychology, foraging, brand choices, behavioural economics, brand choice

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APA (6th Edition):

Mohaidin, Z. (2011). Behavioural analytic approach to consumer choice as foraging. (Doctoral Dissertation). Cardiff University. Retrieved from http://orca.cf.ac.uk/54461/ ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.585175

Chicago Manual of Style (16th Edition):

Mohaidin, Zurina. “Behavioural analytic approach to consumer choice as foraging.” 2011. Doctoral Dissertation, Cardiff University. Accessed December 12, 2019. http://orca.cf.ac.uk/54461/ ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.585175.

MLA Handbook (7th Edition):

Mohaidin, Zurina. “Behavioural analytic approach to consumer choice as foraging.” 2011. Web. 12 Dec 2019.

Vancouver:

Mohaidin Z. Behavioural analytic approach to consumer choice as foraging. [Internet] [Doctoral dissertation]. Cardiff University; 2011. [cited 2019 Dec 12]. Available from: http://orca.cf.ac.uk/54461/ ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.585175.

Council of Science Editors:

Mohaidin Z. Behavioural analytic approach to consumer choice as foraging. [Doctoral Dissertation]. Cardiff University; 2011. Available from: http://orca.cf.ac.uk/54461/ ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.585175


University of Wisconsin – Oshkosh

12. Wright, Ryan K. THE MODERATING EFFECTS OF CONSUMER LOYALTY ON THREAT TO FREEDOM OF CHOICE AND PSYCHOLOGICAL REACTANCE.

Degree: MS-Psychology, Industrial/Organizational, 2009, University of Wisconsin – Oshkosh

A Thesis Submitted In Partial Fulfillment of the Requirements For the Degree of Master of Science-Psychology - Industrial/Organizational

Psychological reactance is triggered when there is… (more)

Subjects/Keywords: Brand choice; Customer relations; Psychological reactance; Consumer behavior; Brand loyalty

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APA (6th Edition):

Wright, R. K. (2009). THE MODERATING EFFECTS OF CONSUMER LOYALTY ON THREAT TO FREEDOM OF CHOICE AND PSYCHOLOGICAL REACTANCE. (Masters Thesis). University of Wisconsin – Oshkosh. Retrieved from http://digital.library.wisc.edu/1793/46813

Chicago Manual of Style (16th Edition):

Wright, Ryan K. “THE MODERATING EFFECTS OF CONSUMER LOYALTY ON THREAT TO FREEDOM OF CHOICE AND PSYCHOLOGICAL REACTANCE.” 2009. Masters Thesis, University of Wisconsin – Oshkosh. Accessed December 12, 2019. http://digital.library.wisc.edu/1793/46813.

MLA Handbook (7th Edition):

Wright, Ryan K. “THE MODERATING EFFECTS OF CONSUMER LOYALTY ON THREAT TO FREEDOM OF CHOICE AND PSYCHOLOGICAL REACTANCE.” 2009. Web. 12 Dec 2019.

Vancouver:

Wright RK. THE MODERATING EFFECTS OF CONSUMER LOYALTY ON THREAT TO FREEDOM OF CHOICE AND PSYCHOLOGICAL REACTANCE. [Internet] [Masters thesis]. University of Wisconsin – Oshkosh; 2009. [cited 2019 Dec 12]. Available from: http://digital.library.wisc.edu/1793/46813.

Council of Science Editors:

Wright RK. THE MODERATING EFFECTS OF CONSUMER LOYALTY ON THREAT TO FREEDOM OF CHOICE AND PSYCHOLOGICAL REACTANCE. [Masters Thesis]. University of Wisconsin – Oshkosh; 2009. Available from: http://digital.library.wisc.edu/1793/46813


University of KwaZulu-Natal

13. [No author]. "The role of brands in the advertising of beauty products." .

Degree: Management studies, 2007, University of KwaZulu-Natal

 This research investigates the role of brands in the advertising of beauty products. This study was conducted at tertiary institutions in the Durban Metropolitan Area.… (more)

Subjects/Keywords: Brand choice.; Brand name products.; Marketing.; Management studies.

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APA (6th Edition):

author], [. (2007). "The role of brands in the advertising of beauty products." . (Thesis). University of KwaZulu-Natal. Retrieved from http://hdl.handle.net/10413/1477

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

author], [No. “"The role of brands in the advertising of beauty products." .” 2007. Thesis, University of KwaZulu-Natal. Accessed December 12, 2019. http://hdl.handle.net/10413/1477.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

author], [No. “"The role of brands in the advertising of beauty products." .” 2007. Web. 12 Dec 2019.

Vancouver:

author] [. "The role of brands in the advertising of beauty products." . [Internet] [Thesis]. University of KwaZulu-Natal; 2007. [cited 2019 Dec 12]. Available from: http://hdl.handle.net/10413/1477.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

author] [. "The role of brands in the advertising of beauty products." . [Thesis]. University of KwaZulu-Natal; 2007. Available from: http://hdl.handle.net/10413/1477

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of New South Wales

14. Miller, Ryan. Making the first move: Toward a better understanding of new donor decision within the charity sector.

Degree: Marketing, 2013, University of New South Wales

 Although much research attention has been afforded to the reasons and motives underpinning why people donate money to charity, little is known about how the… (more)

Subjects/Keywords: Charity; Brand salience; Brand choice intention; Brand attitude; Donor decision involvement; Partial least squares

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Miller, R. (2013). Making the first move: Toward a better understanding of new donor decision within the charity sector. (Doctoral Dissertation). University of New South Wales. Retrieved from http://handle.unsw.edu.au/1959.4/52936 ; https://unsworks.unsw.edu.au/fapi/datastream/unsworks:11614/SOURCE01?view=true

Chicago Manual of Style (16th Edition):

Miller, Ryan. “Making the first move: Toward a better understanding of new donor decision within the charity sector.” 2013. Doctoral Dissertation, University of New South Wales. Accessed December 12, 2019. http://handle.unsw.edu.au/1959.4/52936 ; https://unsworks.unsw.edu.au/fapi/datastream/unsworks:11614/SOURCE01?view=true.

MLA Handbook (7th Edition):

Miller, Ryan. “Making the first move: Toward a better understanding of new donor decision within the charity sector.” 2013. Web. 12 Dec 2019.

Vancouver:

Miller R. Making the first move: Toward a better understanding of new donor decision within the charity sector. [Internet] [Doctoral dissertation]. University of New South Wales; 2013. [cited 2019 Dec 12]. Available from: http://handle.unsw.edu.au/1959.4/52936 ; https://unsworks.unsw.edu.au/fapi/datastream/unsworks:11614/SOURCE01?view=true.

Council of Science Editors:

Miller R. Making the first move: Toward a better understanding of new donor decision within the charity sector. [Doctoral Dissertation]. University of New South Wales; 2013. Available from: http://handle.unsw.edu.au/1959.4/52936 ; https://unsworks.unsw.edu.au/fapi/datastream/unsworks:11614/SOURCE01?view=true


Penn State University

15. Oh, Soo Hyun. structural estimation on demand with brand choice and quantity adjustment: from non-organic to organic food.

Degree: PhD, Agricultural Economics, 2012, Penn State University

 I estimate product demand in the vertically differentiated goods market, where consumers choose brand and quantity. I develop a two-stage decision model where consumer chooses… (more)

Subjects/Keywords: brand choice; quantity choice; quality-quantity trade-off

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Oh, S. H. (2012). structural estimation on demand with brand choice and quantity adjustment: from non-organic to organic food. (Doctoral Dissertation). Penn State University. Retrieved from https://etda.libraries.psu.edu/catalog/15591

Chicago Manual of Style (16th Edition):

Oh, Soo Hyun. “structural estimation on demand with brand choice and quantity adjustment: from non-organic to organic food.” 2012. Doctoral Dissertation, Penn State University. Accessed December 12, 2019. https://etda.libraries.psu.edu/catalog/15591.

MLA Handbook (7th Edition):

Oh, Soo Hyun. “structural estimation on demand with brand choice and quantity adjustment: from non-organic to organic food.” 2012. Web. 12 Dec 2019.

Vancouver:

Oh SH. structural estimation on demand with brand choice and quantity adjustment: from non-organic to organic food. [Internet] [Doctoral dissertation]. Penn State University; 2012. [cited 2019 Dec 12]. Available from: https://etda.libraries.psu.edu/catalog/15591.

Council of Science Editors:

Oh SH. structural estimation on demand with brand choice and quantity adjustment: from non-organic to organic food. [Doctoral Dissertation]. Penn State University; 2012. Available from: https://etda.libraries.psu.edu/catalog/15591


Brunel University

16. Ueacharoenkit, Supawan. Experiential marketing : a consumption of fantasies, feelings and fun : an investigation of the relationship between brand experience and loyalty within the context of the luxury cosmetics sector in Thailand.

Degree: 2013, Brunel University

 The concept of ‘brand experience’ has evolved as an essential area of study within the brand management and marketing discipline. Despite the importance of (and… (more)

Subjects/Keywords: 338.7; Cosmetic; Thailand; Consumer loyalty; Brand experience; Experiential marketing

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APA (6th Edition):

Ueacharoenkit, S. (2013). Experiential marketing : a consumption of fantasies, feelings and fun : an investigation of the relationship between brand experience and loyalty within the context of the luxury cosmetics sector in Thailand. (Doctoral Dissertation). Brunel University. Retrieved from http://bura.brunel.ac.uk/handle/2438/7535 ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.575669

Chicago Manual of Style (16th Edition):

Ueacharoenkit, Supawan. “Experiential marketing : a consumption of fantasies, feelings and fun : an investigation of the relationship between brand experience and loyalty within the context of the luxury cosmetics sector in Thailand.” 2013. Doctoral Dissertation, Brunel University. Accessed December 12, 2019. http://bura.brunel.ac.uk/handle/2438/7535 ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.575669.

MLA Handbook (7th Edition):

Ueacharoenkit, Supawan. “Experiential marketing : a consumption of fantasies, feelings and fun : an investigation of the relationship between brand experience and loyalty within the context of the luxury cosmetics sector in Thailand.” 2013. Web. 12 Dec 2019.

Vancouver:

Ueacharoenkit S. Experiential marketing : a consumption of fantasies, feelings and fun : an investigation of the relationship between brand experience and loyalty within the context of the luxury cosmetics sector in Thailand. [Internet] [Doctoral dissertation]. Brunel University; 2013. [cited 2019 Dec 12]. Available from: http://bura.brunel.ac.uk/handle/2438/7535 ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.575669.

Council of Science Editors:

Ueacharoenkit S. Experiential marketing : a consumption of fantasies, feelings and fun : an investigation of the relationship between brand experience and loyalty within the context of the luxury cosmetics sector in Thailand. [Doctoral Dissertation]. Brunel University; 2013. Available from: http://bura.brunel.ac.uk/handle/2438/7535 ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.575669


McGill University

17. Huang, Rong, 1973-. Exploration of brand equity measures : linking customer mind-set measure to product-market performance measure.

Degree: PhD, Desautels Faculty of Management., 2008, McGill University

Motivation: Various brand equity measures have been proposed in extant literature. Few researches have explored the theoretical similarities, differences and relationship between different brand equity… (more)

Subjects/Keywords: Brand name products  – Management.; Brand choice.

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APA (6th Edition):

Huang, Rong, 1. (2008). Exploration of brand equity measures : linking customer mind-set measure to product-market performance measure. (Doctoral Dissertation). McGill University. Retrieved from http://digitool.library.mcgill.ca/thesisfile115606.pdf

Chicago Manual of Style (16th Edition):

Huang, Rong, 1973-. “Exploration of brand equity measures : linking customer mind-set measure to product-market performance measure.” 2008. Doctoral Dissertation, McGill University. Accessed December 12, 2019. http://digitool.library.mcgill.ca/thesisfile115606.pdf.

MLA Handbook (7th Edition):

Huang, Rong, 1973-. “Exploration of brand equity measures : linking customer mind-set measure to product-market performance measure.” 2008. Web. 12 Dec 2019.

Vancouver:

Huang, Rong 1. Exploration of brand equity measures : linking customer mind-set measure to product-market performance measure. [Internet] [Doctoral dissertation]. McGill University; 2008. [cited 2019 Dec 12]. Available from: http://digitool.library.mcgill.ca/thesisfile115606.pdf.

Council of Science Editors:

Huang, Rong 1. Exploration of brand equity measures : linking customer mind-set measure to product-market performance measure. [Doctoral Dissertation]. McGill University; 2008. Available from: http://digitool.library.mcgill.ca/thesisfile115606.pdf

18. Steyn, Ettiene. Brand distinctiveness of a new trade name for MC Design & Contracting.

Degree: MBA, 2015, Stellenbosch University

 ENGLISH ABSTRACT: This study aimed to answer the question whether a change of trade name would affect the brand distinctiveness of MC Design & Contracting.… (more)

Subjects/Keywords: Brand name products  – South Africa; Brand choice  – South Africa; Trade names  – South Africa; UCTD

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Steyn, E. (2015). Brand distinctiveness of a new trade name for MC Design & Contracting. (Thesis). Stellenbosch University. Retrieved from http://hdl.handle.net/10019.1/97361

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Steyn, Ettiene. “Brand distinctiveness of a new trade name for MC Design & Contracting.” 2015. Thesis, Stellenbosch University. Accessed December 12, 2019. http://hdl.handle.net/10019.1/97361.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Steyn, Ettiene. “Brand distinctiveness of a new trade name for MC Design & Contracting.” 2015. Web. 12 Dec 2019.

Vancouver:

Steyn E. Brand distinctiveness of a new trade name for MC Design & Contracting. [Internet] [Thesis]. Stellenbosch University; 2015. [cited 2019 Dec 12]. Available from: http://hdl.handle.net/10019.1/97361.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Steyn E. Brand distinctiveness of a new trade name for MC Design & Contracting. [Thesis]. Stellenbosch University; 2015. Available from: http://hdl.handle.net/10019.1/97361

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Johannesburg

19. Wessels, H. A. Managing prescribing habits amongst private psychiatrists in South Africa.

Degree: 2012, University of Johannesburg

M. Comm.

Psychiatrists are medical doctors who have specialised in the field of Psychiatry. Psychiatry is one of the five major fields in medicine, the… (more)

Subjects/Keywords: Serotonin uptake inhibitors.; Serotonin uptake inhibitors - Marketing.; Consumer behavior.; Brand choice.; Brand loyalty.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wessels, H. A. (2012). Managing prescribing habits amongst private psychiatrists in South Africa. (Thesis). University of Johannesburg. Retrieved from http://hdl.handle.net/10210/5507

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wessels, H A. “Managing prescribing habits amongst private psychiatrists in South Africa.” 2012. Thesis, University of Johannesburg. Accessed December 12, 2019. http://hdl.handle.net/10210/5507.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wessels, H A. “Managing prescribing habits amongst private psychiatrists in South Africa.” 2012. Web. 12 Dec 2019.

Vancouver:

Wessels HA. Managing prescribing habits amongst private psychiatrists in South Africa. [Internet] [Thesis]. University of Johannesburg; 2012. [cited 2019 Dec 12]. Available from: http://hdl.handle.net/10210/5507.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wessels HA. Managing prescribing habits amongst private psychiatrists in South Africa. [Thesis]. University of Johannesburg; 2012. Available from: http://hdl.handle.net/10210/5507

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


AUT University

20. Su, Sasa. Consumer evaluations of brand imitations: an investigation .

Degree: 2006, AUT University

Brand imitation is viewed as an infringement of the imitated original brand. (Zaichkowsky, 1995). Although brand managers and researchers have looked into ways to fight… (more)

Subjects/Keywords: Brand choice; Brand name products; Business

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Su, S. (2006). Consumer evaluations of brand imitations: an investigation . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/183

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Su, Sasa. “Consumer evaluations of brand imitations: an investigation .” 2006. Thesis, AUT University. Accessed December 12, 2019. http://hdl.handle.net/10292/183.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Su, Sasa. “Consumer evaluations of brand imitations: an investigation .” 2006. Web. 12 Dec 2019.

Vancouver:

Su S. Consumer evaluations of brand imitations: an investigation . [Internet] [Thesis]. AUT University; 2006. [cited 2019 Dec 12]. Available from: http://hdl.handle.net/10292/183.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Su S. Consumer evaluations of brand imitations: an investigation . [Thesis]. AUT University; 2006. Available from: http://hdl.handle.net/10292/183

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Michigan State University

21. Carassi, Mark. Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?.

Degree: 2016, Michigan State University

Thesis Ph. D. Michigan State University. Media and Information Studies 2016.

This experimental research investigates the impact of the standardization of color, visual and graphic… (more)

Subjects/Keywords: Advertising – Brand name products – Standards; Consumers' preferences; Brand choice; Marketing; Behavioral psychology; Communication

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APA (6th Edition):

Carassi, M. (2016). Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?. (Thesis). Michigan State University. Retrieved from http://etd.lib.msu.edu/islandora/object/etd:3939

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Carassi, Mark. “Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?.” 2016. Thesis, Michigan State University. Accessed December 12, 2019. http://etd.lib.msu.edu/islandora/object/etd:3939.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Carassi, Mark. “Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?.” 2016. Web. 12 Dec 2019.

Vancouver:

Carassi M. Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?. [Internet] [Thesis]. Michigan State University; 2016. [cited 2019 Dec 12]. Available from: http://etd.lib.msu.edu/islandora/object/etd:3939.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Carassi M. Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?. [Thesis]. Michigan State University; 2016. Available from: http://etd.lib.msu.edu/islandora/object/etd:3939

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of North Carolina – Greensboro

22. Baucum, Natalie Jenee. A critical analysis of how susceptibility to interpersonal influence, social comparison and ethnic identification influences consumers’ status consumption, desire for unique products and preference for prominent brand markings.

Degree: 2017, University of North Carolina – Greensboro

Brand prominence refers to the brand markings (e.g., company name, slogan, logo, sounds or colors) that visually identify a company, its products or services (Truex,… (more)

Subjects/Keywords: African American consumers; Minority consumers; Brand choice – Psychological aspects; Brand choice – Social aspects; Consumers' preferences; Consumer behavior

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APA (6th Edition):

Baucum, N. J. (2017). A critical analysis of how susceptibility to interpersonal influence, social comparison and ethnic identification influences consumers’ status consumption, desire for unique products and preference for prominent brand markings. (Doctoral Dissertation). University of North Carolina – Greensboro. Retrieved from http://libres.uncg.edu/ir/listing.aspx?styp=ti&id=22045

Chicago Manual of Style (16th Edition):

Baucum, Natalie Jenee. “A critical analysis of how susceptibility to interpersonal influence, social comparison and ethnic identification influences consumers’ status consumption, desire for unique products and preference for prominent brand markings.” 2017. Doctoral Dissertation, University of North Carolina – Greensboro. Accessed December 12, 2019. http://libres.uncg.edu/ir/listing.aspx?styp=ti&id=22045.

MLA Handbook (7th Edition):

Baucum, Natalie Jenee. “A critical analysis of how susceptibility to interpersonal influence, social comparison and ethnic identification influences consumers’ status consumption, desire for unique products and preference for prominent brand markings.” 2017. Web. 12 Dec 2019.

Vancouver:

Baucum NJ. A critical analysis of how susceptibility to interpersonal influence, social comparison and ethnic identification influences consumers’ status consumption, desire for unique products and preference for prominent brand markings. [Internet] [Doctoral dissertation]. University of North Carolina – Greensboro; 2017. [cited 2019 Dec 12]. Available from: http://libres.uncg.edu/ir/listing.aspx?styp=ti&id=22045.

Council of Science Editors:

Baucum NJ. A critical analysis of how susceptibility to interpersonal influence, social comparison and ethnic identification influences consumers’ status consumption, desire for unique products and preference for prominent brand markings. [Doctoral Dissertation]. University of North Carolina – Greensboro; 2017. Available from: http://libres.uncg.edu/ir/listing.aspx?styp=ti&id=22045


Stellenbosch University

23. Van Loggerenberg, Marthinus Johannes Coetzee. The strategic value of authentic narrative in branded entertainment.

Degree: PhD, 2017, Stellenbosch University

 ENGLISH SUMMARY : This study explored the strategic value of authentic narrative in branded entertainment. Authentic narrative gives form to narrative that is original, communicates… (more)

Subjects/Keywords: Authentic narrative; Branding (Marketing); Brand narrative; Brand choice  – Research; Customer-based brand equity; Generation Y; Digital marketing; UCTD

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APA (6th Edition):

Van Loggerenberg, M. J. C. (2017). The strategic value of authentic narrative in branded entertainment. (Doctoral Dissertation). Stellenbosch University. Retrieved from http://hdl.handle.net/10019.1/102792

Chicago Manual of Style (16th Edition):

Van Loggerenberg, Marthinus Johannes Coetzee. “The strategic value of authentic narrative in branded entertainment.” 2017. Doctoral Dissertation, Stellenbosch University. Accessed December 12, 2019. http://hdl.handle.net/10019.1/102792.

MLA Handbook (7th Edition):

Van Loggerenberg, Marthinus Johannes Coetzee. “The strategic value of authentic narrative in branded entertainment.” 2017. Web. 12 Dec 2019.

Vancouver:

Van Loggerenberg MJC. The strategic value of authentic narrative in branded entertainment. [Internet] [Doctoral dissertation]. Stellenbosch University; 2017. [cited 2019 Dec 12]. Available from: http://hdl.handle.net/10019.1/102792.

Council of Science Editors:

Van Loggerenberg MJC. The strategic value of authentic narrative in branded entertainment. [Doctoral Dissertation]. Stellenbosch University; 2017. Available from: http://hdl.handle.net/10019.1/102792


Stellenbosch University

24. Haak, Xanri. The relationship between individuals’ personality and specific brand personalities.

Degree: MCom, 2017, Stellenbosch University

 ENGLISH SUMMARY : The rapidly changing nature of businesses and the current competitive environment in which they operate require managers to focus on designing, developing… (more)

Subjects/Keywords: individual personality vs brand personality, business environment, new brands, brand marketing; Personality; Brand choice  – Research; Business environment; Branding (Marketing); UCTD

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Haak, X. (2017). The relationship between individuals’ personality and specific brand personalities. (Thesis). Stellenbosch University. Retrieved from http://hdl.handle.net/10019.1/102966

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Haak, Xanri. “The relationship between individuals’ personality and specific brand personalities.” 2017. Thesis, Stellenbosch University. Accessed December 12, 2019. http://hdl.handle.net/10019.1/102966.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Haak, Xanri. “The relationship between individuals’ personality and specific brand personalities.” 2017. Web. 12 Dec 2019.

Vancouver:

Haak X. The relationship between individuals’ personality and specific brand personalities. [Internet] [Thesis]. Stellenbosch University; 2017. [cited 2019 Dec 12]. Available from: http://hdl.handle.net/10019.1/102966.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Haak X. The relationship between individuals’ personality and specific brand personalities. [Thesis]. Stellenbosch University; 2017. Available from: http://hdl.handle.net/10019.1/102966

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Hong Kong University of Science and Technology

25. Wang, Hua. The effects of marketing mix on brand equity.

Degree: 2005, Hong Kong University of Science and Technology

 A framework on marketing mix's effects on brand equity, which is characterized by brand equity as an indirect route in realizing marketing ends, is proposed.… (more)

Subjects/Keywords: Brand name products; Brand choice; Advertising  – Brand name products

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APA (6th Edition):

Wang, H. (2005). The effects of marketing mix on brand equity. (Thesis). Hong Kong University of Science and Technology. Retrieved from https://doi.org/10.14711/thesis-b854880 ; http://repository.ust.hk/ir/bitstream/1783.1-5030/1/th_redirect.html

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wang, Hua. “The effects of marketing mix on brand equity.” 2005. Thesis, Hong Kong University of Science and Technology. Accessed December 12, 2019. https://doi.org/10.14711/thesis-b854880 ; http://repository.ust.hk/ir/bitstream/1783.1-5030/1/th_redirect.html.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wang, Hua. “The effects of marketing mix on brand equity.” 2005. Web. 12 Dec 2019.

Vancouver:

Wang H. The effects of marketing mix on brand equity. [Internet] [Thesis]. Hong Kong University of Science and Technology; 2005. [cited 2019 Dec 12]. Available from: https://doi.org/10.14711/thesis-b854880 ; http://repository.ust.hk/ir/bitstream/1783.1-5030/1/th_redirect.html.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wang H. The effects of marketing mix on brand equity. [Thesis]. Hong Kong University of Science and Technology; 2005. Available from: https://doi.org/10.14711/thesis-b854880 ; http://repository.ust.hk/ir/bitstream/1783.1-5030/1/th_redirect.html

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Michigan State University

26. Ha, Louisa Shu Ying. Advertising clutter and its impact on brand equity.

Degree: PhD, College of Communication Arts and Sciences, 1994, Michigan State University

Subjects/Keywords: Advertising – Brand name products; Brand name products; Brand choice

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APA (6th Edition):

Ha, L. S. Y. (1994). Advertising clutter and its impact on brand equity. (Doctoral Dissertation). Michigan State University. Retrieved from http://etd.lib.msu.edu/islandora/object/etd:24242

Chicago Manual of Style (16th Edition):

Ha, Louisa Shu Ying. “Advertising clutter and its impact on brand equity.” 1994. Doctoral Dissertation, Michigan State University. Accessed December 12, 2019. http://etd.lib.msu.edu/islandora/object/etd:24242.

MLA Handbook (7th Edition):

Ha, Louisa Shu Ying. “Advertising clutter and its impact on brand equity.” 1994. Web. 12 Dec 2019.

Vancouver:

Ha LSY. Advertising clutter and its impact on brand equity. [Internet] [Doctoral dissertation]. Michigan State University; 1994. [cited 2019 Dec 12]. Available from: http://etd.lib.msu.edu/islandora/object/etd:24242.

Council of Science Editors:

Ha LSY. Advertising clutter and its impact on brand equity. [Doctoral Dissertation]. Michigan State University; 1994. Available from: http://etd.lib.msu.edu/islandora/object/etd:24242


Texas A&M University

27. Wang, Xiaoyuan. Essays on Consumer Behavior and Demand Analysis.

Degree: 2014, Texas A&M University

 The thesis consists of two loosely related essays. Both are motivated by consumers? behavior regularities in different market environments. My goal is to show evidence… (more)

Subjects/Keywords: Consumer Behavior; Brand Choice; Diversity; Exploding Offer; Search Market; Social Preference

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APA (6th Edition):

Wang, X. (2014). Essays on Consumer Behavior and Demand Analysis. (Thesis). Texas A&M University. Retrieved from http://hdl.handle.net/1969.1/153349

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wang, Xiaoyuan. “Essays on Consumer Behavior and Demand Analysis.” 2014. Thesis, Texas A&M University. Accessed December 12, 2019. http://hdl.handle.net/1969.1/153349.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wang, Xiaoyuan. “Essays on Consumer Behavior and Demand Analysis.” 2014. Web. 12 Dec 2019.

Vancouver:

Wang X. Essays on Consumer Behavior and Demand Analysis. [Internet] [Thesis]. Texas A&M University; 2014. [cited 2019 Dec 12]. Available from: http://hdl.handle.net/1969.1/153349.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wang X. Essays on Consumer Behavior and Demand Analysis. [Thesis]. Texas A&M University; 2014. Available from: http://hdl.handle.net/1969.1/153349

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

28. Asad Rehman. Relative influence of reference groups on product and brand choice decisions; -.

Degree: Business Administration, 2011, Aligarh Muslim University

Group pressure to conform is referred to in the consumer and social psychology literature as social influence or interpersonal influence , which has an impact… (more)

Subjects/Keywords: Business Administration; product; Consumer Behavior; brand choice decisions

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Rehman, A. (2011). Relative influence of reference groups on product and brand choice decisions; -. (Thesis). Aligarh Muslim University. Retrieved from http://shodhganga.inflibnet.ac.in/handle/10603/13187

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Rehman, Asad. “Relative influence of reference groups on product and brand choice decisions; -.” 2011. Thesis, Aligarh Muslim University. Accessed December 12, 2019. http://shodhganga.inflibnet.ac.in/handle/10603/13187.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Rehman, Asad. “Relative influence of reference groups on product and brand choice decisions; -.” 2011. Web. 12 Dec 2019.

Vancouver:

Rehman A. Relative influence of reference groups on product and brand choice decisions; -. [Internet] [Thesis]. Aligarh Muslim University; 2011. [cited 2019 Dec 12]. Available from: http://shodhganga.inflibnet.ac.in/handle/10603/13187.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Rehman A. Relative influence of reference groups on product and brand choice decisions; -. [Thesis]. Aligarh Muslim University; 2011. Available from: http://shodhganga.inflibnet.ac.in/handle/10603/13187

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Nelson Mandela Metropolitan University

29. Marriott, Andrew William. Consumer perceptions of multiple private label brands offered by Pick n Pay stores.

Degree: Faculty of Business and Economic Sciences, 2014, Nelson Mandela Metropolitan University

 This research provides insight into consumer perceptions of multiple private label brands being simultaneously offered by an individual retailer. The primary purpose of this study… (more)

Subjects/Keywords: Brand choice  – South Africa; House brands  – South Africa

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Marriott, A. W. (2014). Consumer perceptions of multiple private label brands offered by Pick n Pay stores. (Thesis). Nelson Mandela Metropolitan University. Retrieved from http://hdl.handle.net/10948/5974

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Marriott, Andrew William. “Consumer perceptions of multiple private label brands offered by Pick n Pay stores.” 2014. Thesis, Nelson Mandela Metropolitan University. Accessed December 12, 2019. http://hdl.handle.net/10948/5974.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Marriott, Andrew William. “Consumer perceptions of multiple private label brands offered by Pick n Pay stores.” 2014. Web. 12 Dec 2019.

Vancouver:

Marriott AW. Consumer perceptions of multiple private label brands offered by Pick n Pay stores. [Internet] [Thesis]. Nelson Mandela Metropolitan University; 2014. [cited 2019 Dec 12]. Available from: http://hdl.handle.net/10948/5974.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Marriott AW. Consumer perceptions of multiple private label brands offered by Pick n Pay stores. [Thesis]. Nelson Mandela Metropolitan University; 2014. Available from: http://hdl.handle.net/10948/5974

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of British Columbia

30. Muller, Thomas Edward. The impact of consumer information on brand sales : a field experiment with point-of purchase nutritional information loan .

Degree: 1982, University of British Columbia

 The issue of requiring marketers to disclose objective product performance information to their customers has presented a problem to both policymakers and researchers. A major… (more)

Subjects/Keywords: Consumer education; Brand choice

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Muller, T. E. (1982). The impact of consumer information on brand sales : a field experiment with point-of purchase nutritional information loan . (Thesis). University of British Columbia. Retrieved from http://hdl.handle.net/2429/23630

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Muller, Thomas Edward. “The impact of consumer information on brand sales : a field experiment with point-of purchase nutritional information loan .” 1982. Thesis, University of British Columbia. Accessed December 12, 2019. http://hdl.handle.net/2429/23630.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Muller, Thomas Edward. “The impact of consumer information on brand sales : a field experiment with point-of purchase nutritional information loan .” 1982. Web. 12 Dec 2019.

Vancouver:

Muller TE. The impact of consumer information on brand sales : a field experiment with point-of purchase nutritional information loan . [Internet] [Thesis]. University of British Columbia; 1982. [cited 2019 Dec 12]. Available from: http://hdl.handle.net/2429/23630.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Muller TE. The impact of consumer information on brand sales : a field experiment with point-of purchase nutritional information loan . [Thesis]. University of British Columbia; 1982. Available from: http://hdl.handle.net/2429/23630

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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