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You searched for subject:(Brand Strategy). Showing records 1 – 30 of 190 total matches.

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Delft University of Technology

1. Schuurman, Manon (author). Revitalizing a traditional menswear brand: Introducing a two-brand strategy for Van Gils.

Degree: 2020, Delft University of Technology

Van Gils is, or at least known as, a traditional menswear brand that focuses on formal wear. Due to changes in the fashion industry and… (more)

Subjects/Keywords: Brand Revitalization; Brand Strategy; Menswear

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Schuurman, M. (. (2020). Revitalizing a traditional menswear brand: Introducing a two-brand strategy for Van Gils. (Masters Thesis). Delft University of Technology. Retrieved from http://resolver.tudelft.nl/uuid:f0af4ac2-9ee2-42b7-943e-785fac590949

Chicago Manual of Style (16th Edition):

Schuurman, Manon (author). “Revitalizing a traditional menswear brand: Introducing a two-brand strategy for Van Gils.” 2020. Masters Thesis, Delft University of Technology. Accessed October 27, 2020. http://resolver.tudelft.nl/uuid:f0af4ac2-9ee2-42b7-943e-785fac590949.

MLA Handbook (7th Edition):

Schuurman, Manon (author). “Revitalizing a traditional menswear brand: Introducing a two-brand strategy for Van Gils.” 2020. Web. 27 Oct 2020.

Vancouver:

Schuurman M(. Revitalizing a traditional menswear brand: Introducing a two-brand strategy for Van Gils. [Internet] [Masters thesis]. Delft University of Technology; 2020. [cited 2020 Oct 27]. Available from: http://resolver.tudelft.nl/uuid:f0af4ac2-9ee2-42b7-943e-785fac590949.

Council of Science Editors:

Schuurman M(. Revitalizing a traditional menswear brand: Introducing a two-brand strategy for Van Gils. [Masters Thesis]. Delft University of Technology; 2020. Available from: http://resolver.tudelft.nl/uuid:f0af4ac2-9ee2-42b7-943e-785fac590949


NSYSU

2. Pien, Chieh-Min. A Study on Multi-brand Strategies of Travel Agencies.

Degree: Master, EMBA, 2016, NSYSU

 As our gross national income increases, recreation and travelling have become more important than ever. Travel agencies have also started to focus on enterprise management… (more)

Subjects/Keywords: multi-brand strategy; brand equity; brand-oriented

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APA (6th Edition):

Pien, C. (2016). A Study on Multi-brand Strategies of Travel Agencies. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0607116-105005

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Pien, Chieh-Min. “A Study on Multi-brand Strategies of Travel Agencies.” 2016. Thesis, NSYSU. Accessed October 27, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0607116-105005.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Pien, Chieh-Min. “A Study on Multi-brand Strategies of Travel Agencies.” 2016. Web. 27 Oct 2020.

Vancouver:

Pien C. A Study on Multi-brand Strategies of Travel Agencies. [Internet] [Thesis]. NSYSU; 2016. [cited 2020 Oct 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0607116-105005.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pien C. A Study on Multi-brand Strategies of Travel Agencies. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0607116-105005

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Delft University of Technology

3. Barnsteiner, Max (author). Lighthearted mountain experiences: A brand-driven innovation strategy for Ortovox.

Degree: 2019, Delft University of Technology

 Ortovox, a mountain sports brand, existing for almost 40 years, is undergoing a rapid change. Through substantial growth, the organization has been pushed into a… (more)

Subjects/Keywords: Strategy; Brand; Innovation

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Barnsteiner, M. (. (2019). Lighthearted mountain experiences: A brand-driven innovation strategy for Ortovox. (Masters Thesis). Delft University of Technology. Retrieved from http://resolver.tudelft.nl/uuid:7ad430b9-4765-443f-a70e-c411da55fa92

Chicago Manual of Style (16th Edition):

Barnsteiner, Max (author). “Lighthearted mountain experiences: A brand-driven innovation strategy for Ortovox.” 2019. Masters Thesis, Delft University of Technology. Accessed October 27, 2020. http://resolver.tudelft.nl/uuid:7ad430b9-4765-443f-a70e-c411da55fa92.

MLA Handbook (7th Edition):

Barnsteiner, Max (author). “Lighthearted mountain experiences: A brand-driven innovation strategy for Ortovox.” 2019. Web. 27 Oct 2020.

Vancouver:

Barnsteiner M(. Lighthearted mountain experiences: A brand-driven innovation strategy for Ortovox. [Internet] [Masters thesis]. Delft University of Technology; 2019. [cited 2020 Oct 27]. Available from: http://resolver.tudelft.nl/uuid:7ad430b9-4765-443f-a70e-c411da55fa92.

Council of Science Editors:

Barnsteiner M(. Lighthearted mountain experiences: A brand-driven innovation strategy for Ortovox. [Masters Thesis]. Delft University of Technology; 2019. Available from: http://resolver.tudelft.nl/uuid:7ad430b9-4765-443f-a70e-c411da55fa92


Univerzitet u Beogradu

4. Mandarić, Marija, 1976-. Strategijski brend menadžment kao faktor konkurentnosti kompanija.

Degree: Ekonomski fakultet, 2014, Univerzitet u Beogradu

Društvene nauke - Menadžment / Social sciences - Management

Intenzivna konkurencija na tržištu i promenljivi uslovi poslovanja navode kompanije da kontinuirano tragaju za novim izvorima… (more)

Subjects/Keywords: strategic brand management; brand strategy; brand strategy; brand value; globalization; competitiveness

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Mandarić, Marija, 1. (2014). Strategijski brend menadžment kao faktor konkurentnosti kompanija. (Thesis). Univerzitet u Beogradu. Retrieved from https://fedorabg.bg.ac.rs/fedora/get/o:6282/bdef:Content/get

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Mandarić, Marija, 1976-. “Strategijski brend menadžment kao faktor konkurentnosti kompanija.” 2014. Thesis, Univerzitet u Beogradu. Accessed October 27, 2020. https://fedorabg.bg.ac.rs/fedora/get/o:6282/bdef:Content/get.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Mandarić, Marija, 1976-. “Strategijski brend menadžment kao faktor konkurentnosti kompanija.” 2014. Web. 27 Oct 2020.

Vancouver:

Mandarić, Marija 1. Strategijski brend menadžment kao faktor konkurentnosti kompanija. [Internet] [Thesis]. Univerzitet u Beogradu; 2014. [cited 2020 Oct 27]. Available from: https://fedorabg.bg.ac.rs/fedora/get/o:6282/bdef:Content/get.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Mandarić, Marija 1. Strategijski brend menadžment kao faktor konkurentnosti kompanija. [Thesis]. Univerzitet u Beogradu; 2014. Available from: https://fedorabg.bg.ac.rs/fedora/get/o:6282/bdef:Content/get

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


KTH

5. Sabzehzar, Hooman. The role of brand equity in B2B : A comparative cross industrial analysis.

Degree: Industrial Economics and Management (Dept.), 2012, KTH

  Many companies have exploited the power of brand equity in B2C markets as a source of competitive advantage. The trend in B2B, however, seems… (more)

Subjects/Keywords: Brand Strategy; Brand Equity; Brand associations; Business to Business Markets.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Sabzehzar, H. (2012). The role of brand equity in B2B : A comparative cross industrial analysis. (Thesis). KTH. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-102853

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Sabzehzar, Hooman. “The role of brand equity in B2B : A comparative cross industrial analysis.” 2012. Thesis, KTH. Accessed October 27, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-102853.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Sabzehzar, Hooman. “The role of brand equity in B2B : A comparative cross industrial analysis.” 2012. Web. 27 Oct 2020.

Vancouver:

Sabzehzar H. The role of brand equity in B2B : A comparative cross industrial analysis. [Internet] [Thesis]. KTH; 2012. [cited 2020 Oct 27]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-102853.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sabzehzar H. The role of brand equity in B2B : A comparative cross industrial analysis. [Thesis]. KTH; 2012. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-102853

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Linnaeus University

6. Tran, Bonnie. Ett varumärke för varje behov: Balansering och differentiering av varumärken i multi-brand portföljer .

Degree: Linnaeus School of Business and Economics, 2011, Linnaeus University

  Multi-brand portfolios are characterized by comprising many brands in the same product category. Companies that have chosen to organize their products according to this… (more)

Subjects/Keywords: Multi-brand portfolio; brand strategy; brand architecture; segmentation; positioning; product differentiation

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APA (6th Edition):

Tran, B. (2011). Ett varumärke för varje behov: Balansering och differentiering av varumärken i multi-brand portföljer . (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13052

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Tran, Bonnie. “Ett varumärke för varje behov: Balansering och differentiering av varumärken i multi-brand portföljer .” 2011. Thesis, Linnaeus University. Accessed October 27, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13052.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Tran, Bonnie. “Ett varumärke för varje behov: Balansering och differentiering av varumärken i multi-brand portföljer .” 2011. Web. 27 Oct 2020.

Vancouver:

Tran B. Ett varumärke för varje behov: Balansering och differentiering av varumärken i multi-brand portföljer . [Internet] [Thesis]. Linnaeus University; 2011. [cited 2020 Oct 27]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13052.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Tran B. Ett varumärke för varje behov: Balansering och differentiering av varumärken i multi-brand portföljer . [Thesis]. Linnaeus University; 2011. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13052

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Halmstad University

7. Aldea, Stefania Virginia. The impact of mergers & acquisitions on corporate identities and brand portfolios in the automotive industry : A case study of Renault & Dacia.

Degree: Business and Engineering (SET), 2011, Halmstad University

  The today‟s business world deals with an increasing phenomenon of Mergers and Acquisitions (M&A‟s), a process through which companies gain access to some tangible… (more)

Subjects/Keywords: brand strategy; brand structure; corporate identity; portfolio; global brand; Dacia; Renault

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Aldea, S. V. (2011). The impact of mergers & acquisitions on corporate identities and brand portfolios in the automotive industry : A case study of Renault & Dacia. (Thesis). Halmstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-15600

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Aldea, Stefania Virginia. “The impact of mergers & acquisitions on corporate identities and brand portfolios in the automotive industry : A case study of Renault & Dacia.” 2011. Thesis, Halmstad University. Accessed October 27, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-15600.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Aldea, Stefania Virginia. “The impact of mergers & acquisitions on corporate identities and brand portfolios in the automotive industry : A case study of Renault & Dacia.” 2011. Web. 27 Oct 2020.

Vancouver:

Aldea SV. The impact of mergers & acquisitions on corporate identities and brand portfolios in the automotive industry : A case study of Renault & Dacia. [Internet] [Thesis]. Halmstad University; 2011. [cited 2020 Oct 27]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-15600.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Aldea SV. The impact of mergers & acquisitions on corporate identities and brand portfolios in the automotive industry : A case study of Renault & Dacia. [Thesis]. Halmstad University; 2011. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-15600

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

8. LEE, I-HSIU. The Impact of Marketing Strategies on Building Brand Equity-A Case of Nike.

Degree: Master, Business Management, 2014, NSYSU

 Abstract With the changing times . The " brand " is increasingly important issue to many enterprises. To establish a good "brand" can strengthen corporate… (more)

Subjects/Keywords: Brand Equity; Nike; Marketing Strategy; Product Strategy; Integrated Marketing Communications Strategy

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

LEE, I. (2014). The Impact of Marketing Strategies on Building Brand Equity-A Case of Nike. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0610114-201052

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

LEE, I-HSIU. “The Impact of Marketing Strategies on Building Brand Equity-A Case of Nike.” 2014. Thesis, NSYSU. Accessed October 27, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0610114-201052.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

LEE, I-HSIU. “The Impact of Marketing Strategies on Building Brand Equity-A Case of Nike.” 2014. Web. 27 Oct 2020.

Vancouver:

LEE I. The Impact of Marketing Strategies on Building Brand Equity-A Case of Nike. [Internet] [Thesis]. NSYSU; 2014. [cited 2020 Oct 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0610114-201052.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

LEE I. The Impact of Marketing Strategies on Building Brand Equity-A Case of Nike. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0610114-201052

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

9. Mandarić Marija. Strategic brand management as the factor of company competitiveness.

Degree: PhD, Economy, 2012, University of Belgrade

Intensive competition in the market and changing business conditions make companies continuously search for new sources of competitive advantage. The market globalization has united consumers… (more)

Subjects/Keywords: strategic brand management; brand strategy; brand strategy; brand value; globalization; competitiveness; strategijski brend menadžment; brend strategija; vrednost brenda; globalizacija; konkurentnost

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APA (6th Edition):

Marija, M. (2012). Strategic brand management as the factor of company competitiveness. (Doctoral Dissertation). University of Belgrade. Retrieved from http://dx.doi.org/10.2298/BG20121107MANDARIC ; http://eteze.bg.ac.rs/application/showtheses?thesesId=454 ; https://fedorabg.bg.ac.rs/fedora/get/o:6282/bdef:Content/get ; http://vbs.rs/scripts/cobiss?command=SEARCH&base=99999&select=ID=43997967

Chicago Manual of Style (16th Edition):

Marija, Mandarić. “Strategic brand management as the factor of company competitiveness.” 2012. Doctoral Dissertation, University of Belgrade. Accessed October 27, 2020. http://dx.doi.org/10.2298/BG20121107MANDARIC ; http://eteze.bg.ac.rs/application/showtheses?thesesId=454 ; https://fedorabg.bg.ac.rs/fedora/get/o:6282/bdef:Content/get ; http://vbs.rs/scripts/cobiss?command=SEARCH&base=99999&select=ID=43997967.

MLA Handbook (7th Edition):

Marija, Mandarić. “Strategic brand management as the factor of company competitiveness.” 2012. Web. 27 Oct 2020.

Vancouver:

Marija M. Strategic brand management as the factor of company competitiveness. [Internet] [Doctoral dissertation]. University of Belgrade; 2012. [cited 2020 Oct 27]. Available from: http://dx.doi.org/10.2298/BG20121107MANDARIC ; http://eteze.bg.ac.rs/application/showtheses?thesesId=454 ; https://fedorabg.bg.ac.rs/fedora/get/o:6282/bdef:Content/get ; http://vbs.rs/scripts/cobiss?command=SEARCH&base=99999&select=ID=43997967.

Council of Science Editors:

Marija M. Strategic brand management as the factor of company competitiveness. [Doctoral Dissertation]. University of Belgrade; 2012. Available from: http://dx.doi.org/10.2298/BG20121107MANDARIC ; http://eteze.bg.ac.rs/application/showtheses?thesesId=454 ; https://fedorabg.bg.ac.rs/fedora/get/o:6282/bdef:Content/get ; http://vbs.rs/scripts/cobiss?command=SEARCH&base=99999&select=ID=43997967


Queensland University of Technology

10. Moody, Christine Jane. Investigating how customer insights inform strategy leading to brand differentiation in the retail sector.

Degree: 2015, Queensland University of Technology

 Using qualitative research with case studies of firms in the Australian retail sector, this thesis explores the link between brand differentiation, customer insights, and strategy(more)

Subjects/Keywords: Australian retail; Brand differentiation; Brand experience; Brand management; Brand strategy; Brand values; Customer engagement; Customer experience; Customer touch points

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Moody, C. J. (2015). Investigating how customer insights inform strategy leading to brand differentiation in the retail sector. (Thesis). Queensland University of Technology. Retrieved from https://eprints.qut.edu.au/87509/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Moody, Christine Jane. “Investigating how customer insights inform strategy leading to brand differentiation in the retail sector.” 2015. Thesis, Queensland University of Technology. Accessed October 27, 2020. https://eprints.qut.edu.au/87509/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Moody, Christine Jane. “Investigating how customer insights inform strategy leading to brand differentiation in the retail sector.” 2015. Web. 27 Oct 2020.

Vancouver:

Moody CJ. Investigating how customer insights inform strategy leading to brand differentiation in the retail sector. [Internet] [Thesis]. Queensland University of Technology; 2015. [cited 2020 Oct 27]. Available from: https://eprints.qut.edu.au/87509/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Moody CJ. Investigating how customer insights inform strategy leading to brand differentiation in the retail sector. [Thesis]. Queensland University of Technology; 2015. Available from: https://eprints.qut.edu.au/87509/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Brno University of Technology

11. Hudcová, Lucia. Brand name, jeho tvorba a oceňování: Brand Name, Creating and Evaluating.

Degree: 2019, Brno University of Technology

 This bachelor thesis is focused on brand name, its creating and evaluating. In the theoretical section it explains the concept of branding and it formulates… (more)

Subjects/Keywords: Brand name; branding; tvorba brand name; oceňovanie brand name; značka; ekvita značky; marketingová stratégia.; Brand name; branding; creating brand name; evaluating brand name; brand; brand equity; marketing strategy.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hudcová, L. (2019). Brand name, jeho tvorba a oceňování: Brand Name, Creating and Evaluating. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/22043

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hudcová, Lucia. “Brand name, jeho tvorba a oceňování: Brand Name, Creating and Evaluating.” 2019. Thesis, Brno University of Technology. Accessed October 27, 2020. http://hdl.handle.net/11012/22043.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hudcová, Lucia. “Brand name, jeho tvorba a oceňování: Brand Name, Creating and Evaluating.” 2019. Web. 27 Oct 2020.

Vancouver:

Hudcová L. Brand name, jeho tvorba a oceňování: Brand Name, Creating and Evaluating. [Internet] [Thesis]. Brno University of Technology; 2019. [cited 2020 Oct 27]. Available from: http://hdl.handle.net/11012/22043.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hudcová L. Brand name, jeho tvorba a oceňování: Brand Name, Creating and Evaluating. [Thesis]. Brno University of Technology; 2019. Available from: http://hdl.handle.net/11012/22043

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

12. Chou, Pin-hsu. The strategic effect of branding for OEM manufacturers.

Degree: Master, Economics, 2014, NSYSU

 Taiwanese firms have made an outstanding performance of OEM and ODM business in many industries. Therefore, this article considers that two players, a branding firm… (more)

Subjects/Keywords: Brand; strategy effect; Subcontracting; OEM-ODM

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chou, P. (2014). The strategic effect of branding for OEM manufacturers. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0016114-110549

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chou, Pin-hsu. “The strategic effect of branding for OEM manufacturers.” 2014. Thesis, NSYSU. Accessed October 27, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0016114-110549.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chou, Pin-hsu. “The strategic effect of branding for OEM manufacturers.” 2014. Web. 27 Oct 2020.

Vancouver:

Chou P. The strategic effect of branding for OEM manufacturers. [Internet] [Thesis]. NSYSU; 2014. [cited 2020 Oct 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0016114-110549.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chou P. The strategic effect of branding for OEM manufacturers. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0016114-110549

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Universidade Nova

13. Beccu, Gabriele. Positive effects of strategic corporate social responsibility.

Degree: 2012, Universidade Nova

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business… (more)

Subjects/Keywords: CSR; Strategy; Customer company identification; Brand trust

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Beccu, G. (2012). Positive effects of strategic corporate social responsibility. (Thesis). Universidade Nova. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9591

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Beccu, Gabriele. “Positive effects of strategic corporate social responsibility.” 2012. Thesis, Universidade Nova. Accessed October 27, 2020. http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9591.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Beccu, Gabriele. “Positive effects of strategic corporate social responsibility.” 2012. Web. 27 Oct 2020.

Vancouver:

Beccu G. Positive effects of strategic corporate social responsibility. [Internet] [Thesis]. Universidade Nova; 2012. [cited 2020 Oct 27]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9591.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Beccu G. Positive effects of strategic corporate social responsibility. [Thesis]. Universidade Nova; 2012. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9591

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

14. Shao, Peng. Volvo CE in China : a case study of dual - brand strategy.

Degree: Business and Economic Studies, 2011, University of Gävle

  Introduction: The part of introduction is presented to help readers give insight into the setting of our thesis. Firstly, we present the background of… (more)

Subjects/Keywords: Volvo CE; Lingong; Dual-brand Strategy; Synergy

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Shao, P. (2011). Volvo CE in China : a case study of dual - brand strategy. (Thesis). University of Gävle. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-11877

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Shao, Peng. “Volvo CE in China : a case study of dual - brand strategy.” 2011. Thesis, University of Gävle. Accessed October 27, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-11877.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Shao, Peng. “Volvo CE in China : a case study of dual - brand strategy.” 2011. Web. 27 Oct 2020.

Vancouver:

Shao P. Volvo CE in China : a case study of dual - brand strategy. [Internet] [Thesis]. University of Gävle; 2011. [cited 2020 Oct 27]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-11877.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Shao P. Volvo CE in China : a case study of dual - brand strategy. [Thesis]. University of Gävle; 2011. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-11877

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Southern California

15. Petett, Tiffanie Karen Shantel. Fast fashion meets luxe: a case study of the brand strategy and consumer perceptions of Forever 21.

Degree: MA, Strategic Public Relations, 2013, University of Southern California

 When it comes to commercial retail giant Forever 21, a successful strategy goes beyond determining an appropriate purchasing price-point within a constantly changing market. This… (more)

Subjects/Keywords: fast fashion; retail; luxury; consumer; brand; strategy

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APA (6th Edition):

Petett, T. K. S. (2013). Fast fashion meets luxe: a case study of the brand strategy and consumer perceptions of Forever 21. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/293016/rec/2770

Chicago Manual of Style (16th Edition):

Petett, Tiffanie Karen Shantel. “Fast fashion meets luxe: a case study of the brand strategy and consumer perceptions of Forever 21.” 2013. Masters Thesis, University of Southern California. Accessed October 27, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/293016/rec/2770.

MLA Handbook (7th Edition):

Petett, Tiffanie Karen Shantel. “Fast fashion meets luxe: a case study of the brand strategy and consumer perceptions of Forever 21.” 2013. Web. 27 Oct 2020.

Vancouver:

Petett TKS. Fast fashion meets luxe: a case study of the brand strategy and consumer perceptions of Forever 21. [Internet] [Masters thesis]. University of Southern California; 2013. [cited 2020 Oct 27]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/293016/rec/2770.

Council of Science Editors:

Petett TKS. Fast fashion meets luxe: a case study of the brand strategy and consumer perceptions of Forever 21. [Masters Thesis]. University of Southern California; 2013. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/293016/rec/2770


Penn State University

16. Marshall, Andrew James. The Death Knell of Damien Hirst's Brand.

Degree: 2018, Penn State University

 Three frameworks will be employed in “The Death Knell of Damien Hirst’s Brand” which provide a structure through which to analyze The Beautiful Inside My… (more)

Subjects/Keywords: brand; branding; art world; pricing strategy; brand strategy; auction; auctions; auction analysis

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APA (6th Edition):

Marshall, A. J. (2018). The Death Knell of Damien Hirst's Brand. (Thesis). Penn State University. Retrieved from https://submit-etda.libraries.psu.edu/catalog/15962ajm6206

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Marshall, Andrew James. “The Death Knell of Damien Hirst's Brand.” 2018. Thesis, Penn State University. Accessed October 27, 2020. https://submit-etda.libraries.psu.edu/catalog/15962ajm6206.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Marshall, Andrew James. “The Death Knell of Damien Hirst's Brand.” 2018. Web. 27 Oct 2020.

Vancouver:

Marshall AJ. The Death Knell of Damien Hirst's Brand. [Internet] [Thesis]. Penn State University; 2018. [cited 2020 Oct 27]. Available from: https://submit-etda.libraries.psu.edu/catalog/15962ajm6206.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Marshall AJ. The Death Knell of Damien Hirst's Brand. [Thesis]. Penn State University; 2018. Available from: https://submit-etda.libraries.psu.edu/catalog/15962ajm6206

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Brno University of Technology

17. Číhalová, Kateřina. Development of Competitiveness of Company: Development of Competitiveness of Company.

Degree: 2019, Brno University of Technology

 The main aim of thesis is to design a viable branding strategy for a company. The theoretical part consists of interpretation of branding and strategic… (more)

Subjects/Keywords: Brand; branding strategy; competitiveness; travel agency; Brand; branding strategy; competitiveness; travel agency

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APA (6th Edition):

Číhalová, K. (2019). Development of Competitiveness of Company: Development of Competitiveness of Company. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/69233

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Číhalová, Kateřina. “Development of Competitiveness of Company: Development of Competitiveness of Company.” 2019. Thesis, Brno University of Technology. Accessed October 27, 2020. http://hdl.handle.net/11012/69233.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Číhalová, Kateřina. “Development of Competitiveness of Company: Development of Competitiveness of Company.” 2019. Web. 27 Oct 2020.

Vancouver:

Číhalová K. Development of Competitiveness of Company: Development of Competitiveness of Company. [Internet] [Thesis]. Brno University of Technology; 2019. [cited 2020 Oct 27]. Available from: http://hdl.handle.net/11012/69233.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Číhalová K. Development of Competitiveness of Company: Development of Competitiveness of Company. [Thesis]. Brno University of Technology; 2019. Available from: http://hdl.handle.net/11012/69233

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

18. Hsueh, Yu-jou. none.

Degree: Master, Business Management, 2009, NSYSU

 The idea of developing cultural and creative industries has been putting forward by the government in recent years. As the result of regarding virtual channel… (more)

Subjects/Keywords: Brand Marketing Strategy; Own Brand Manufacturing; Entrepreneur; Cultural and Creative Industries; Brand Positioning

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APA (6th Edition):

Hsueh, Y. (2009). none. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0620109-104359

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hsueh, Yu-jou. “none.” 2009. Thesis, NSYSU. Accessed October 27, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0620109-104359.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hsueh, Yu-jou. “none.” 2009. Web. 27 Oct 2020.

Vancouver:

Hsueh Y. none. [Internet] [Thesis]. NSYSU; 2009. [cited 2020 Oct 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0620109-104359.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hsueh Y. none. [Thesis]. NSYSU; 2009. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0620109-104359

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Jönköping University

19. Magnusson, Charlie; Apelqvist, Emelie Carlsson. The use of branding Strategies within Swedish Craft Brewing.

Degree: Business Administration, 2020, Jönköping University

  Branding strategies is an important theme in business research. The purpose of the study was to explore how the growing industry of craft brewing… (more)

Subjects/Keywords: Brand Strategy; Craft Breweries; Brand Identity Prism; Keller’s Brand Equity Model; Sweden.; Business Administration; Företagsekonomi

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APA (6th Edition):

Magnusson, Charlie; Apelqvist, E. C. (2020). The use of branding Strategies within Swedish Craft Brewing. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48886

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Magnusson, Charlie; Apelqvist, Emelie Carlsson. “The use of branding Strategies within Swedish Craft Brewing.” 2020. Thesis, Jönköping University. Accessed October 27, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48886.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Magnusson, Charlie; Apelqvist, Emelie Carlsson. “The use of branding Strategies within Swedish Craft Brewing.” 2020. Web. 27 Oct 2020.

Vancouver:

Magnusson, Charlie; Apelqvist EC. The use of branding Strategies within Swedish Craft Brewing. [Internet] [Thesis]. Jönköping University; 2020. [cited 2020 Oct 27]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48886.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Magnusson, Charlie; Apelqvist EC. The use of branding Strategies within Swedish Craft Brewing. [Thesis]. Jönköping University; 2020. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48886

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Mid Sweden University

20. Wu, Gang. Brand Management in SMEs - The Case of Hasta AB.

Degree: Social Sciences, 2011, Mid Sweden University

  This thesis explores the issues around the process of brand management in SMEs. Most of conventional principles prescribed in the brand management literature are… (more)

Subjects/Keywords: brand management; SMEs; brand strategy; branding policy; brand equity; Business Administration; Företagsekonomi

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APA (6th Edition):

Wu, G. (2011). Brand Management in SMEs - The Case of Hasta AB. (Thesis). Mid Sweden University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-14626

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wu, Gang. “Brand Management in SMEs - The Case of Hasta AB.” 2011. Thesis, Mid Sweden University. Accessed October 27, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-14626.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wu, Gang. “Brand Management in SMEs - The Case of Hasta AB.” 2011. Web. 27 Oct 2020.

Vancouver:

Wu G. Brand Management in SMEs - The Case of Hasta AB. [Internet] [Thesis]. Mid Sweden University; 2011. [cited 2020 Oct 27]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-14626.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wu G. Brand Management in SMEs - The Case of Hasta AB. [Thesis]. Mid Sweden University; 2011. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-14626

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

21. Wang, SIJIA. The Research of Corporate Multi-brand Strategy.

Degree: Master, Business Management, 2013, NSYSU

 This research is to analyze the brand management methods of those corporate that implement multi-brands strategy based on longitudinal perspective. Whatâs more, we also investigate… (more)

Subjects/Keywords: multi-brand; brand management; synergy; business administration; corporate strategy

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APA (6th Edition):

Wang, S. (2013). The Research of Corporate Multi-brand Strategy. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0520113-212059

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wang, SIJIA. “The Research of Corporate Multi-brand Strategy.” 2013. Thesis, NSYSU. Accessed October 27, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0520113-212059.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wang, SIJIA. “The Research of Corporate Multi-brand Strategy.” 2013. Web. 27 Oct 2020.

Vancouver:

Wang S. The Research of Corporate Multi-brand Strategy. [Internet] [Thesis]. NSYSU; 2013. [cited 2020 Oct 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0520113-212059.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wang S. The Research of Corporate Multi-brand Strategy. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0520113-212059

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

22. Huang, Hsiao-shan. Story marketing- Company C, for example.

Degree: Master, EMBA, 2013, NSYSU

 Story, the worldâs first post-advertising agency, is also a vital communication skill which shows great conviction. What is Story marketing? Story marketing is a manner… (more)

Subjects/Keywords: Storytelling; Marketing; Storytelling marketing; Brand Narrative; Marketing Strategy; Brand Story

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APA (6th Edition):

Huang, H. (2013). Story marketing- Company C, for example. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0616113-103826

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Huang, Hsiao-shan. “Story marketing- Company C, for example.” 2013. Thesis, NSYSU. Accessed October 27, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0616113-103826.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Huang, Hsiao-shan. “Story marketing- Company C, for example.” 2013. Web. 27 Oct 2020.

Vancouver:

Huang H. Story marketing- Company C, for example. [Internet] [Thesis]. NSYSU; 2013. [cited 2020 Oct 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0616113-103826.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Huang H. Story marketing- Company C, for example. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0616113-103826

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of KwaZulu-Natal

23. Masango, Cleven. Nation branding strategy: a case study of brand Zimbabwe.

Degree: 2019, University of KwaZulu-Natal

 This study focused on nation branding strategy for Zimbabwe. The main objective of the study was to develop strategic insights and knowledge for the development… (more)

Subjects/Keywords: Nation branding.; Brand strategy.; Nation brand competitiveness.; Zimbabwe.

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APA (6th Edition):

Masango, C. (2019). Nation branding strategy: a case study of brand Zimbabwe. (Thesis). University of KwaZulu-Natal. Retrieved from https://researchspace.ukzn.ac.za/handle/10413/18278

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Masango, Cleven. “Nation branding strategy: a case study of brand Zimbabwe.” 2019. Thesis, University of KwaZulu-Natal. Accessed October 27, 2020. https://researchspace.ukzn.ac.za/handle/10413/18278.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Masango, Cleven. “Nation branding strategy: a case study of brand Zimbabwe.” 2019. Web. 27 Oct 2020.

Vancouver:

Masango C. Nation branding strategy: a case study of brand Zimbabwe. [Internet] [Thesis]. University of KwaZulu-Natal; 2019. [cited 2020 Oct 27]. Available from: https://researchspace.ukzn.ac.za/handle/10413/18278.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Masango C. Nation branding strategy: a case study of brand Zimbabwe. [Thesis]. University of KwaZulu-Natal; 2019. Available from: https://researchspace.ukzn.ac.za/handle/10413/18278

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Tampere University

24. Pasonen, Jaana. Broadcast TV Brands Facing Digital Transformation : Case Study of MTV .

Degree: 2019, Tampere University

 During the past decade, television as a medium has gone through a massive process of digitalization. The transformation process has resulted in broadcasters re-examining their… (more)

Subjects/Keywords: television; digital transformation; digitalisation; brand strategy; channel brand

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APA (6th Edition):

Pasonen, J. (2019). Broadcast TV Brands Facing Digital Transformation : Case Study of MTV . (Masters Thesis). Tampere University. Retrieved from https://trepo.tuni.fi//handle/10024/116138

Chicago Manual of Style (16th Edition):

Pasonen, Jaana. “Broadcast TV Brands Facing Digital Transformation : Case Study of MTV .” 2019. Masters Thesis, Tampere University. Accessed October 27, 2020. https://trepo.tuni.fi//handle/10024/116138.

MLA Handbook (7th Edition):

Pasonen, Jaana. “Broadcast TV Brands Facing Digital Transformation : Case Study of MTV .” 2019. Web. 27 Oct 2020.

Vancouver:

Pasonen J. Broadcast TV Brands Facing Digital Transformation : Case Study of MTV . [Internet] [Masters thesis]. Tampere University; 2019. [cited 2020 Oct 27]. Available from: https://trepo.tuni.fi//handle/10024/116138.

Council of Science Editors:

Pasonen J. Broadcast TV Brands Facing Digital Transformation : Case Study of MTV . [Masters Thesis]. Tampere University; 2019. Available from: https://trepo.tuni.fi//handle/10024/116138


Brunel University

25. Chen, Chen-Chu. The use of corporate reputation in the development of brand image strategy in the Taiwanese pharmaceutical industry.

Degree: PhD, 2011, Brunel University

 This doctoral research aims to investigate the reputation building process of companies and to examine the applicability of western-developed theories about the uses of corporate… (more)

Subjects/Keywords: 658.827; Corporate reputation; Brand image; Brand strategy; Corporate communication; Value creation

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APA (6th Edition):

Chen, C. (2011). The use of corporate reputation in the development of brand image strategy in the Taiwanese pharmaceutical industry. (Doctoral Dissertation). Brunel University. Retrieved from http://bura.brunel.ac.uk/handle/2438/6135 ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.551091

Chicago Manual of Style (16th Edition):

Chen, Chen-Chu. “The use of corporate reputation in the development of brand image strategy in the Taiwanese pharmaceutical industry.” 2011. Doctoral Dissertation, Brunel University. Accessed October 27, 2020. http://bura.brunel.ac.uk/handle/2438/6135 ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.551091.

MLA Handbook (7th Edition):

Chen, Chen-Chu. “The use of corporate reputation in the development of brand image strategy in the Taiwanese pharmaceutical industry.” 2011. Web. 27 Oct 2020.

Vancouver:

Chen C. The use of corporate reputation in the development of brand image strategy in the Taiwanese pharmaceutical industry. [Internet] [Doctoral dissertation]. Brunel University; 2011. [cited 2020 Oct 27]. Available from: http://bura.brunel.ac.uk/handle/2438/6135 ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.551091.

Council of Science Editors:

Chen C. The use of corporate reputation in the development of brand image strategy in the Taiwanese pharmaceutical industry. [Doctoral Dissertation]. Brunel University; 2011. Available from: http://bura.brunel.ac.uk/handle/2438/6135 ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.551091


Delft University of Technology

26. Schoemaker, Jouri (author). Validating the value of ‘lean branding’ for an early stage start-up: A case study of PuurBezorgd.

Degree: 2019, Delft University of Technology

The aim of this thesis is to discover the benefits and risks of lean branding for an early stage start-up. Lean branding proposes to apply… (more)

Subjects/Keywords: Lean branding; Lean Startup; Outside-in branding; Brand identity; Brand Strategy

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APA (6th Edition):

Schoemaker, J. (. (2019). Validating the value of ‘lean branding’ for an early stage start-up: A case study of PuurBezorgd. (Masters Thesis). Delft University of Technology. Retrieved from http://resolver.tudelft.nl/uuid:0692a170-2ac2-4d29-ad3e-3988b1b7f105

Chicago Manual of Style (16th Edition):

Schoemaker, Jouri (author). “Validating the value of ‘lean branding’ for an early stage start-up: A case study of PuurBezorgd.” 2019. Masters Thesis, Delft University of Technology. Accessed October 27, 2020. http://resolver.tudelft.nl/uuid:0692a170-2ac2-4d29-ad3e-3988b1b7f105.

MLA Handbook (7th Edition):

Schoemaker, Jouri (author). “Validating the value of ‘lean branding’ for an early stage start-up: A case study of PuurBezorgd.” 2019. Web. 27 Oct 2020.

Vancouver:

Schoemaker J(. Validating the value of ‘lean branding’ for an early stage start-up: A case study of PuurBezorgd. [Internet] [Masters thesis]. Delft University of Technology; 2019. [cited 2020 Oct 27]. Available from: http://resolver.tudelft.nl/uuid:0692a170-2ac2-4d29-ad3e-3988b1b7f105.

Council of Science Editors:

Schoemaker J(. Validating the value of ‘lean branding’ for an early stage start-up: A case study of PuurBezorgd. [Masters Thesis]. Delft University of Technology; 2019. Available from: http://resolver.tudelft.nl/uuid:0692a170-2ac2-4d29-ad3e-3988b1b7f105


NSYSU

27. Chen, Guei-siang. A Study on Competitive Strategy of Taiwanese Brands in Chinese Home Appliance Market.

Degree: Master, Business Management, 2016, NSYSU

 After the reform beginning in china, there are lots of economics values being created in the appliance industry. Not only the china appliance brand become… (more)

Subjects/Keywords: china appliance industry; Taiwanese brand; competitive strategy; strategy position; e-commerce

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APA (6th Edition):

Chen, G. (2016). A Study on Competitive Strategy of Taiwanese Brands in Chinese Home Appliance Market. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0522116-170946

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chen, Guei-siang. “A Study on Competitive Strategy of Taiwanese Brands in Chinese Home Appliance Market.” 2016. Thesis, NSYSU. Accessed October 27, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0522116-170946.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chen, Guei-siang. “A Study on Competitive Strategy of Taiwanese Brands in Chinese Home Appliance Market.” 2016. Web. 27 Oct 2020.

Vancouver:

Chen G. A Study on Competitive Strategy of Taiwanese Brands in Chinese Home Appliance Market. [Internet] [Thesis]. NSYSU; 2016. [cited 2020 Oct 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0522116-170946.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen G. A Study on Competitive Strategy of Taiwanese Brands in Chinese Home Appliance Market. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0522116-170946

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Texas – Austin

28. Shadden, Ashlyn Briana. Sunny Paige Design : a case study & analysis.

Degree: MA, Advertising, 2013, University of Texas – Austin

 This case study explores and describes factors involved in the structure and development of small business, Sunny Paige Design. The study's goals were to 1.)… (more)

Subjects/Keywords: Case study; Small business; Advertising strategy; Brand management; Rebranding; Media strategy

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APA (6th Edition):

Shadden, A. B. (2013). Sunny Paige Design : a case study & analysis. (Masters Thesis). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/32178

Chicago Manual of Style (16th Edition):

Shadden, Ashlyn Briana. “Sunny Paige Design : a case study & analysis.” 2013. Masters Thesis, University of Texas – Austin. Accessed October 27, 2020. http://hdl.handle.net/2152/32178.

MLA Handbook (7th Edition):

Shadden, Ashlyn Briana. “Sunny Paige Design : a case study & analysis.” 2013. Web. 27 Oct 2020.

Vancouver:

Shadden AB. Sunny Paige Design : a case study & analysis. [Internet] [Masters thesis]. University of Texas – Austin; 2013. [cited 2020 Oct 27]. Available from: http://hdl.handle.net/2152/32178.

Council of Science Editors:

Shadden AB. Sunny Paige Design : a case study & analysis. [Masters Thesis]. University of Texas – Austin; 2013. Available from: http://hdl.handle.net/2152/32178


Delft University of Technology

29. Moll, Jordy (author). Paving the Way for Automobili Pininfarina Brand Success: Brand Vision 2025.

Degree: 2020, Delft University of Technology

 Success doesn’t come by following the beaten track, by following in the footsteps of the great visionaries of the past. No, success comes to those… (more)

Subjects/Keywords: Branding; Brand Strategy; Design Strategy; Automotive; Strategic Design

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Moll, J. (. (2020). Paving the Way for Automobili Pininfarina Brand Success: Brand Vision 2025. (Masters Thesis). Delft University of Technology. Retrieved from http://resolver.tudelft.nl/uuid:7c7fd8e6-df73-4eb7-81f5-c26c96cbce26

Chicago Manual of Style (16th Edition):

Moll, Jordy (author). “Paving the Way for Automobili Pininfarina Brand Success: Brand Vision 2025.” 2020. Masters Thesis, Delft University of Technology. Accessed October 27, 2020. http://resolver.tudelft.nl/uuid:7c7fd8e6-df73-4eb7-81f5-c26c96cbce26.

MLA Handbook (7th Edition):

Moll, Jordy (author). “Paving the Way for Automobili Pininfarina Brand Success: Brand Vision 2025.” 2020. Web. 27 Oct 2020.

Vancouver:

Moll J(. Paving the Way for Automobili Pininfarina Brand Success: Brand Vision 2025. [Internet] [Masters thesis]. Delft University of Technology; 2020. [cited 2020 Oct 27]. Available from: http://resolver.tudelft.nl/uuid:7c7fd8e6-df73-4eb7-81f5-c26c96cbce26.

Council of Science Editors:

Moll J(. Paving the Way for Automobili Pininfarina Brand Success: Brand Vision 2025. [Masters Thesis]. Delft University of Technology; 2020. Available from: http://resolver.tudelft.nl/uuid:7c7fd8e6-df73-4eb7-81f5-c26c96cbce26


The Ohio State University

30. Babb, Kara C. Research of China’s Private Enterprises and Brands on a Global Background.

Degree: MA, East Asian Languages and Literatures, 2011, The Ohio State University

 The opening of China’s domestic market in the late 1980’s and the internationalization and rapid development of its market not only provided new technological innovations… (more)

Subjects/Keywords: Asian Studies; China's Domestic Private Enterprises; brand development strategy; competitive strategy

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Babb, K. C. (2011). Research of China’s Private Enterprises and Brands on a Global Background. (Masters Thesis). The Ohio State University. Retrieved from http://rave.ohiolink.edu/etdc/view?acc_num=osu1306387641

Chicago Manual of Style (16th Edition):

Babb, Kara C. “Research of China’s Private Enterprises and Brands on a Global Background.” 2011. Masters Thesis, The Ohio State University. Accessed October 27, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=osu1306387641.

MLA Handbook (7th Edition):

Babb, Kara C. “Research of China’s Private Enterprises and Brands on a Global Background.” 2011. Web. 27 Oct 2020.

Vancouver:

Babb KC. Research of China’s Private Enterprises and Brands on a Global Background. [Internet] [Masters thesis]. The Ohio State University; 2011. [cited 2020 Oct 27]. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=osu1306387641.

Council of Science Editors:

Babb KC. Research of China’s Private Enterprises and Brands on a Global Background. [Masters Thesis]. The Ohio State University; 2011. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=osu1306387641

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